Professional Documents
Culture Documents
The main objective behind selecting Bowling alley was to come up with concept
which is unique and appealing to the young generation. SPINNERS ENTERTAINMENT
entails entertainment, food and leisure of immense repute.
1) E-Shoe: We got the idea for this product from IIT Tech Fest. It is fitted with
Dynamos which will charge the electronic gadgets while walking.We dropped
this idea because this product was costly and the shoe fitted with charger is
not comfortable and this product was not easily acceptable by the society.
2) Flying Car: If flying car is launched then it will reduce the traffic on the road.
We dropped this idea because this product requires separate. Government
certifications and separate traffic laws are required to be made.
3) Instant teeth whitening cream:
There are many toothpaste which promises whitening effect so people would
not necessarily go for a product which exclusively gives a whitening effect.
Finally we decided upon a hair-straitening product. Since we wanted
something, which would immediately appeal to, women and which would
have a high demand in the market.
4) Haveli: A Restaurant Concept based on Punjabi culture with all the dishes
and Interiors with a punjabi touch. We dropped this idea because the making
of this Restaurant was very expensive and the rate of cuisines are high.
INTRODUCTION TO SPINNERS
A spinner is a classic bowling alley, gaming parlor and restaurant. Spinners
specialize in legendary bowling and rocking harder than the rest, as well as quality food
and extensive collection of games.
Customers in the entertainment industry flock to the most comfortable and
affordable place they know. Spinners offers the comfort of separate environments for
seniors, youths, and bowling leaguers, in the visible, but not audible rooms of the
restaurant and lounge, the gaming room and the bowling alley.
Spinners also offers affordable prices to seniors through senior citizen discounts, to
youths through low-cost foods and games, and to bowling leaguers by offering
tournament rates for nine games at a time.
Youths will be interested in finding a fun place where they can spend time outside of
the house with people their age. The attraction for teenagers of similar age groups will
be two-fold. First, Saturday mornings, spinners will host a teenagers bowling league.
Second, Spinners will have all the latest games the youths love in a sound-proofed
fishbowl room where they can play their favorite tunes on the jukebox and their parents
can see them from the bowling lanes.
The restaurant will also cater to the youthful palate, offering the breadth of fryer food
and low-fat fruit and veggie snacks.
Spinners Bowling Lanes is an exciting opportunity to bring athleticism and
entertainment together in one community center.
COMPANY PROFILE:
OUR VISION:
To be the first choice whenever people seek avenues to spend quality time or are
looking for unique experiences through relevant and well-designed value offerings
spaces for food, leisure and entertainment
In the process, we will create a veritable galaxy of value and lifestyle brands.
OUR CULTURE
For every consumer there are magical moments. Our entertainment and leisure zones
exude joy and offer moments of affordable indulgence and experience.
These moments are the center of our culture.
OUR PROMOTERS
SPINNERS ENTERTAINMENT, is the country’s premier professionally managed leisure
and entertainment organization
Location: Plot no. 23, P.J. Kheram road,
Opp. R.D.National College,
Bandra(W) 400 023.
Website: www.spinnersentt.com
Number of Workers: 15
Working hours: 10 to 12
Target Markets: Mumbai and its suburbs
Mission:
"You can rely on us to provide the friendliest place to bring your family for the best value in entertainment,
recreation or athletic competition."
Vision:
For us, the customer is the valued creamy centre around whose satisfaction all activities
revolve.
Our world-class quality value-for-money products are the automatic choice for anyone
who wants to be happy always.
Objectives:
1. To provide a high quality service so that customers will perceive great value and
give them the opportunity to interact with other families in a safe and clean
environment.
2. Our goal is to become the premier bowling alley during the next two years.
3. Family Bowl plans to closely monitor changing technology to be certain that the
company is using the latest and most cost effective equipment and that it keeps
up with current trends in the marketplace.
4. When economically feasible we plan to open one or more locations and/or
consider franchising our service.
Keys to Success:
1. Excellence in entertainment.
2. Developing a community of regulars.
3. Leveraging from a single league of bowlers into a city of bowling lovers.
Services
5Ps
1.product mix
Product mix is very important as most companies define themselves by the product
manufactured by them. Product can be classified on the basis of Tangibility, Functional
line, Price, Quality and Utility.
1. Bowling alley
The minimum requirement for a Bowling alley is 86 feet length, inclusive of lane and
approach area, 12 feet width for a pair of lanes, inclusive of 2 lanes and ball return
zone, and 10-12 feet height per lane inclusive of alleys, snack bar, seating
arrangements, etc.
Components of a bowling centre:
✔ Lane:
✔ Pinsetters
✔ Ball Return System
✔ Scorers
✔ Seating Arrangements
✔ Centre Management System
✔ Supplies
1. Gaming zone
An entertainment zone is a leisure solution for all age groups, especially kids and
teenagers. The focus is to offer a wide range of gaming options ranging from
pool to redemption, vending and interactive video games to bumper cars. They
are as follows:
✔ Air-hockey
✔ Hit the crocodile
✔ Pool
✔ Pick the teddy-bear
✔ Latest video games
1. Fast food restaurant
Our restaurant provides with the indianised western food which is preferred by
Indian people.
Why would someone come to our restaurant?
Taste – snacks that suit everyone’s palate
Counter Design:
Customers can see their snack / tea being prepared
These counters would be assembled structures that can be dismantled
The counters would have small platform on which customers can rest their
plates.
Counter size - 14ft x 10ft.
1. Accessories and T-shirts shopping
This shop will sell all the accessories and t-shirts totally based on our bowling
theme. For e.g. an ear-ring of a bowling pin shape. This shop will sell following
items:
✔ Head bands and bandana
✔ Ear-rings and nose rings
✔ Bands
✔ Chains and lockets
✔ Belts
✔ T-shirts
✔ Bracelets
✔ Caps
2. Place mix
Pricing must be competitive and must entail profit. The pricing strategy can
comprise discounts, offers and the like.
Our location- Plot no. 23, P.J. Kheram road,
Opp. R.D.National College,
Bandra(W) 400 023.
How we come with this place?
When we were discussing about the location for our bowling alley, we have
come up with two most posh areas in Mumbai.
1. Inorbit mall, Vashi
2. P.J. Kheram road, Bandra.
Why we rejected the former option
In the Inorbit mall, there is a lease option which is not preferable for our
policy. The lease rates are also very much above our pockets and along
with lease, we have been also charged with maintenance charges which
are also too high for us. Also there is a lock-in period of 3 years. Also there
are three bowling centres in near-by area.
Why we selected the second option?
We have been available with a wide area of 7000 Sq. ft. in square shape as
per our requirement. This area facilitates us with three famous colleges of
T-SEC engineering college, R.D. National College and M.M.K College
which can help us to easily attract college students. The rates are also
within our budget. There are no bowling centers’ in near-by vicinity.
3. Price mix
Price is the cost incurred by the customer for the service. The price may be
given different names but it has to be paid for the service. The company has to plan its
price mix as it is an important factor which can affect the sales of their services.
1. Bowling
4. People mix
All people who directly or indirectly influence the perceived value of the
product or service, including knowledge workers, employees, management
and consumers.
Our staff will consist of three bowling staff that will help the bowling patrons; two full-
time accessories shop managers, a full-time kitchen manager and two waiters, two
gaming staff that will help the game patrons, a pool staff, a full-time cashier, a part-time
lane maintenance specialist, and a part-time league manager for the opening of the
bowling alley, restaurant and gaming zone.
1. Bowling staff 3
2. Accessories shop manager 2
3. Kitchen manager 1
4. Waiters 2
5. Gaming staff 2
6. Pool staff 1
7. Cashier 1
8. Lane maintenance specialist 1
9. Part-time league manager 1
Total 14
SWOT ANALYSIS
“The SWOT Analysis i.e. the Analysis of the
Strengths, Weaknesses, Opportunities and
Threats of the company products and its
competitors at a glance. It needs to be compared
to get an overall analysis of all the major
companies and to know the company having
better strengths, more opportunities and on the
other hand the company having more of
weaknesses and threats.”
Strengths:
Weaknesses:
Threats:
Cost Analysis
Start-up Summary
Spinner’s start-up costs will include all equipment needed for the bowling
alley, the restaurant, inventory and daily bank to cover the total winnings of
all pull-tabs.
The bowling alley lanes and restaurant equipment will be the largest chunk of
the start-up expenses. These long-term assets include 4 hardwood bowling
lanes, 50 pins, 3 electronic scoring terminals, a walk-in refrigerator, video
games, pulls tab equipment, a sink and dishwasher.
Start-up expenses will also include advertising. The two methods will include
television ads and advertisement in the Yellow Pages.
Fixed expenses
PARTICULARS AMOUNT (RS.)
Land 8,40,00,000
Building 70,00,000
Interiors 2,00,00,000
Bowling setup and 11,00,000
Gaming zone
Advertisement 10,92,000
expenses
Electricity 9,00,000
Labour 6,24,000
Total 17,77,16,000
Advertisement expenses
WAY OF AMOUNT (RS.)
ADVERTISING
Local channels 2,16,000
Pamphlets 10,000
Graffiti 1,50,000
Hoardings 3,00,000
Newspaper 2,16,000
F.M. 2,00,000
Total 10,92,000
Market Analysis Summary
Spinners customers can be divided into three groups: bowling leaguers, youths and
seniors.
1. Bowling Leaguers:
New customers are likely to be introduced to Spinners bowling by friends. The
reason for this is that most people only go out to their regular hang-outs, to places they
feel comfortable, or to places where they will find their friends.
2. Youths:
These clients will be interested in finding a fun place where they can spend time
outside of the house with people their age. The attraction for teenagers of similar age
groups will be two-fold.
First, Saturday mornings, Spinners will host a teenagers bowling league. Second,
Spinners will have all the latest video games the youths love in a sound-proofed
fishbowl room where they can play their favorite tunes on the jukebox.
The restaurant will also cater to the youthful palate, offering the breadth of fryer food
and low-fat fruit and veggie snacks.
3. Seniors. These clients are on limited income and will come to Spinners for the
prices. Senior discounts will play a large role in the food and drink menu
preparation.
1. Market Segmentation
Youths will be under twenty-one years of age. They will provide a consistent customer
base during non-league hours.
Seniors citizens will be over sixty-two years old and will contribute a consistent
customer base to the restaurant and lounge and a source of low-cost organizers for the
bowling league.
Sales Strategy
Organizing the nine game league tournaments will form the cornerstone of
Spinners sales strategy, advertising the senior citizen discounts and the games will
broaden the market to customers outside traditional bowling market. The bowling
league organizer will be paid part-time to contact local workplaces, clubs, and bowlers
to participate in the nine game league tournament. Participants in the tournament will be
rewarded with trophies for the first three teams and the champion will receive a cash
prize equal to half of all the entry fees. The bowling league organizer will maintain a
database of contact information and sales data about regular bowling leaguers to
optimize services to our target customers during league hours. Reduced prices will be
offered to senior citizens on a daily basis between certain low-volume hours and on
certain food and drink items all day long. Advertisements to teenagers will be placed in
local college and weekly papers, highlighting their favorite video games, their favorite
tunes on the jukebox, and the Saturday morning teenager tournaments.