?

Douglas C. Engelbart
Engelbart1960

1962H-LAM/T (Human augmented by the

Language, Artifacts, and Methodology, in which he
is Trained)

Engelbart


Maslow (1943)
/

 Maslow

you are what you eat


(Martin Heidegger)
Henri Lefebvre
(Michel de Certeau)

(Ben Highmore)
(Anthony Giddens)

(Martin Heidegger)
(Being and time)(1927)
(everydayness)
(routinely)

Henri Lefebvre
19471962
1981

the everyday

(Michel de Certeau)

The Practice of
Everyday Life:

strategic(tactical)
(
)
micro-subversive

Gucci

 (Ben Highmore)
(The Everyday Life
Reader )

(Anthony Giddens)
(The Constitution of
Society)


1.
2.
3.
4.

5.
6.

(analogy)
Metaphor
(Conceptual blending)

 (analogy)

Mary Hesse
(analogical model)
(1954, 1963)

(target)

(source)
(alignment)(mappings)



(similarity)

(consistent correspondence)

(cylinder) (Weisberg
1993)

Metaphor

1980Lakoff Johnson
(Metaphors We Live
By)


1990 (Lithuania) Soviet
UnionABC
(Nightline)

Mio, 1996

AB
A ()B
()
B
A

(Conceptual blending)
Faucinnier Turner

8
24


,
many space model

1 (input space 1)
2 (input space 2)
(generic space)
(blended space)

Patner, J. (2009, Feb.27) Style -- Fashion:
Shiny Dressing, Day and Night --- Metallic
lame gives clothes shimmer and shoppers
optimism Wall Street Journal. P. W.3


user archetypes
user
profiles
Alan Cooper1983

storyboard

1995Cooper

:
Grudin 2006)



5
Body
Background
Psyche
Emotions and attitudes
Personal traits


Body

Background

--
Psyche

Emotions and attitudes


Personal traits
flat character



rounded character

Shadow Use

BMWMini Cooper

BMWC/P


Scenario Based Design

Acer

innoFACE

1.

2.(Narrative)



()

:
:

Laurie Vertelney

90


(Observed Scenario)
(Envisioned Scenario)

1.

2. Scenarios story
3. Scenario
brainstorming sketch presentation

1. Characters mapping
2. Scenario frequency

3. StoryboardActivities
4. Critical issue

5. 10TOP 10
10

Lida Baday 15 Below

30

15


Lida Baday 15 Below
1.

30
2.

3.

Kathy26Jammy

Reid

Kathy

Kathy

:
Kathy80Facebook

facebook
Allen

Kathy

:

(Critical issue)

SNIF TagMIT
KathyAllen

RFID

SNIF Tag
RFID

:SNIF Tag

Bmw

Bmw

BMW
BMW
Gina

1.

BMW

Nokia

Nokia
Nokia 2008

..
2.

Nokia

BMW

Nokia