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  • Are You Aware of The Word Jingle or Musical Advertisiment

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    ARUNSINGGH
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    This document is a questionnaire that asks respondents about their awareness and experience with jingles and musical advertisements. It asks if the respondent has heard any jingles or musical ads, and which brands come to mind that use this advertising method. The questionnaire goes on to ask questions about the effectiveness of jingles, the ability of jingles to help recall brand names, completing partial jingle lyrics, influences of jingles on brand and product switching, ad preferences, and the impact of musical jingles on purchasing.

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    Are You Aware of the Word Jingle or Musical Advertisiment

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    This document is a questionnaire that asks respondents about their awareness and experience with jingles and musical advertisements. It asks if the respondent has heard any jingles or musical ads, and which brands come to mind that use this advertising method. The questionnaire goes on to ask questions about the effectiveness of jingles, the ability of jingles to help recall brand names, completing partial jingle lyrics, influences of jingles on brand and product switching, ad preferences, and the impact of musical jingles on purchasing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    Are You Aware of The Word Jingle or Musical Advertisiment

    Uploaded by

    ARUNSINGGH
    This document is a questionnaire that asks respondents about their awareness and experience with jingles and musical advertisements. It asks if the respondent has heard any jingles or musical ads, and which brands come to mind that use this advertising method. The questionnaire goes on to ask questions about the effectiveness of jingles, the ability of jingles to help recall brand names, completing partial jingle lyrics, influences of jingles on brand and product switching, ad preferences, and the impact of musical jingles on purchasing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    QUESTIONNAIRE (IMPACT OF JINGLES ADVERTISMENT TO RECALL THE BRAND NAME)

    Are you aware of the word jingle or musical advertisement? ( )Yes ( )No Have you heard any jingle or musical advertisement? ( )Yes ( )No Which products or brands that have been promoted using jingles, songs and music will come spontaneously to your mind? ( )Aortal ( )Tata dotcom ( )Pepsi ( )Others ( )Coca cola Do you consider the use of jingles and songs in advertising effective? * ( )yes ( ) No Why? ____________________________________________ Has a memory of a jingle ever helped you with remembering the name of a product or a company? ( ) Yes ( ) No Could you complete the missing parts of the following slogans? a. Har ek friend jaruri hota hai....... Text missing: _________________________ Brand or company: ____________________ b. What an idea sir ji, an idea can change youre....... Text missing: _________________________ Brand or company: ____________________ c. O yes abhi,abhi ke abhi..... Text missing: _________________________ Brand or company: ____________________ Due to change in jingle ,do you swicth over the brand? ( )yes ( )no Which type of jingle advertisement you prefer? ( )emotional ( )logical ( )humorous ( )others Do you switch over to any other product from the regular product that you are using because of jingle advertisement effectiveness? ( )Yes ( )no Does musical jingle advertisement effect your purchasing? ( )yes ( )no Name_____________________ Gender ( )Male ( )Female Education ( )Intermediate ( )Post graduate ( )Under graduate Others Occupation ( )Student ( )Serviceman ( )Business man ( )others

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