Professional Documents
Culture Documents
TERMINAL REPORT
JUNE 2015
JUNE 2015
TABLE OF CONTENTS
PRELIMINARY PAGES
TERMINAL REPORT
a. Company Profile
Mission-Vision
History
Products & Services
Table of Organization
Name and Position of CEO
APENDICES
a. Daily Time Record
b. OJT Pictorials
c. Description of Board and Lodging Accommodation
d. Summary of Expenses
Page
COMPANY PROFILE
Mission-Vision
What makes an organization unique is its culture. The same is true for us in
ABSCBN. Our core values, reflected in our culture and the way we serve the Filipino, set
us apart from other organizations. For us in ABS-CBN, our core values serve as our
anchor and guidepost. They keep us grounded and remind us of the things that matter
more
than
ratings,
revenues,
and
profits.
They guide
us in
our decision-
Values
Excellence
Judgment and Drive for Results
- Using best judgment to balance speed, quality, and cost to attain best returns
- Using best judgment to balance the need to deliver short-term business results what is
best for the organization in the long term
- Exploring new ways and challenging old ways, including past successes, to achieve
breakthroughs and continuous improvement
Risk-taking
Teamwork
Company Interest and Transparency
- Providing the right information at the right time to the right people
- Taking personal accountability for making my unit / my team a high-powered and high
performing team
Ownership
- Surfacing issues directly with concerned parties so that these may be resolved
constructively, and if resolution is not attained, jointly
- Providing you continuous training and learning experiences so that you constantly
become better than you are at your role today and are equipped for larger roles at the
appropriate time (caring for our people)
Honesty & Integrity
- Providing you an environment where you can speak out and be heard (caring for our
people)
Meritocracy
- Granting commensurate rewards at the right time for good performance (caring for our
people)
-Expecting rewards that I have earned through performance rather than because of
entitlement
- When a person repeats mistakes because he does not learn from them (failure of
repetition)
- When a person willfully violates Company policies and what he knows is right (willful
violation)
Service Orientation
- Treating Filipinos, our stakeholdersour customers, our people (my unit/team), our
shareholders, and our communityas our Kapamilya
- Putting our customers interests above all because they are our primary reason for
existence
- This is reflected in our efforts, outputs, and decisions that affect them
- Creating and nurturing long-term personal connections and authentic relationships with
our Kapamilya that are built on trust we earn our Kapamilyas trust by:
- Understanding their expectations and ensuring that we give the best that we can to
satisfy and delight them
- Creating and providing various offerings that empower the human experience and
enrich their lives
- Taking the initiative to proactively develop ourselves in the work that we do to inspire
and serve them well
- Being accountable to the Kapamilya we serve, our profession, peers, and Ourselves
History
At that time, the largest media company was Manila Broadcasting, with DZRH as
the leading radio station. In 1949, James Lindenberg shifted Bolinao to radio
broadcasting with DZBC and masterminded the introduction of television to the country
in 1953. In 1951, Lindenberg partnered with Antonio Quirino, brother of the Philippine
President Elpidio Quirino, in order to try their hand at television broadcasting. In 1952,
BEC was renamed as Alto Broadcasting System or ABS. "Alto" was a contraction of
Quirinos and his wifes first names, Tony and Aleli. Though they had little money and
resources, ABS was able to put up its TV tower by July 1953 and import 300 television
sets. The initial test broadcasts began on September of the same year. The very first
full-blown broadcast, however, was on 23 October 1953, of a party in Tony Quirino's
home.
The television station was known as DZAQ-TV. Merger In turn, on September 24,
1956, the Chronicle Broadcasting Network (CBN) was organized. The network was
owned by Don Eugenio Lopez, Sr. and the then Philippine Vice President Fernando
Lopez. The following year, Don Eugenio acquired ABS from Quirino and Lindenberg.
However, it was only on 1 February 1967 that the corporate name was changed to ABSCBN Broadcasting Corporation (before it was named ABS-CBN Broadcasting
Corporation, the name was reverted back to the precursor of the network, Bolinao
Electronics Corporation or BEC).
In 1958 the network's new headquarters at Roxas Boulevard was inaugurated,
and all radio and television operations were consolidated into its two buildings, the radio
stations at the Chronicle Building at Aduana Street, Intramuros, Manila, and the TV
operations at the brand new Roxas Boulevard building in Pasay City. In the late 1950s,
Don Eugenio's son, Geny Lopez saw the potential of TV to reach and link Filipinos
across the archipelago. By the mid-1960s, the ABS network was leading the radio
industry, with stations like DZXL and DZAQ Radyo Patrol, which featured journalists like
Ernie Baron, Bong Lapira, Orly Mercado, Joe Taruc, Mario Garcia, Bobby Guanzon, and
Rey Langit. ABS also made breakthroughs in the TV industry by achieving the country's
first color TV broadcast, first satellite feed, and first use of videotape, among others. It
featured top shows then, such as Your Evening with Pilita and Tawag ng Tanghalan, the
country's first comedy show Buhay Artista, first Philippine gameshow, What's My Living
and the first noontime show Student Canteen, among others.
On June 14, 1961, Eugenio Lopez, Jr. built the first provincial TV station in Cebu
airing 4 hours with the tallest tower (in that time) in Cebu measuring 216 feet. Two years
later, the network's first test color broadcasts began. Color broadcasts started in
November 1966, the first in the Philippines and Southeast Asia as the network was
tagged as the First in Color Television, with full color broadcasting beginning in 1971 at
all national television stations. On December 18, 1968, ABS-CBN opened its new
Broadcast Center on Bohol Avenue, Quezon City, where it still stands today. At the time,
it was the most advanced facility of its kind in Asia. The station again made
breakthroughs by using the first live satellite transmissions from abroad, foremost of
which was the first moon landing in 1969 and in the 1968 Summer Olympics in Mexico
the year before. The network enjoyed a big portion of the ratings and won various
awards and recognitions from different organizations.
In 1970, the network owned and operated 2 national television networks and 12
regional television stations, 6 national radio and 15 regional radio stations nationwide.
Martial law era The station suffered a setback upon the declaration of martial law. On
midnight of 22 September 1972, a day after the declaration of Martial Law, ABS-CBN
and its affiliate stations were seized. Geny Lopez, the president of the company, was
imprisoned and held without trial for five years until he and his cellmate Sergio Osmea
III launched a daring jailbreak in 1977 and sought asylum in the United States. The
network itself was taken over by Roberto Benedicto, a presidential crony, who used the
Broadcasting Center at Bohol Avenue, then renamed as "Broadcast Plaza", as the home
of MBS-4. Channel 2 would later be relaunched as the BBC-2, with a completely new
logo, slogan and a theme song from Jose Mari Chan entitled "Big Beautiful Country" and
sung by various artists. BBC-2 later moved to new headquarters in Broadcast City (also
in Diliman, Quezon City) in 1978. Capture of Broadcast Plaza (MBS-4) At the height of
the People Power Revolution, military reformists, believing that television would be a
powerful tool to aid the revolution, attacked and took over the ABS-CBN Broadcasting
Center.
On 24 February 1986, former ABS-CBN talents put the station back on the air
and televised the drama of the unfolding uprising, thereby contributing to the strength of
the revolt. Growth On 28 February 1986, after the Revolution, Geny Lopez returned to
the country after self-exile in the United States and started rebuilding from what was left
of the station. Recovery was difficult and resources were low, hence, former ABS-CBN
employee Freddie M. Garca was brought in to rework the station's programming. By
1988, ABS-CBN had regained its foothold in Philippine TV ratings. On 1 March 1987,
Channel 2 was relaunched with the live musical special, The Star Network: Ang
Pagbabalk Ng Bituin (The Return of the Star) which noted for the then-brand-new
numerical white tri-ribbon channel 2 logo with a white rhombidal star (from 1988 to 1992
the ribbons were tri-coloured in red, green and blue) as a centrepiece of the network's
revival. Within the year, ABS-CBN also beefed up its news programmes with TV Patrol,
diversified into film production (ABS-CBN Film Productions, Inc.), music production (Star
Recording, Inc.), visual effects (Roadrunner Network, Inc.) print publication (ABS-CBN
Publishing, Inc.), and new media (ABS-CBN Interactive). In August 2008, it inked a deal
with Sorensen Pacific Broadcasting to broadcast its news and entertainment programs
to its television and radio broadcasting properties in Guam and Northern Mariana
Islands. In 2007, Myx TV, a premium television network was launched in the United
States. The network caters to the Asian-American youth community in the United States
with the primary focus on playing music videos from different artists, genres, and
countries.
Years later, a men-focused channel was added to its rosters of international
networks. In 1996, ABS-CBN introduced its second broadcast television network Studio
23 as well as the cable channels Myx (music), ABS-CBN News Channel (news), Cinema
One (movie), the Lifestyle Network (home and lifestyle), Kapamilya Channel (regionally
produced shows.), Hero (Tagalog dubbed anime), DZMM TeleRadyo (interactive news)
and Knowledge Channel (educational). In the first quarter of 2008 three additional cable
channels were added namely Balls (sports), Velvet (women-oriented) and the now
defunct Maxxx (men-oriented). The network's radio stations include DZMM Radyo Patrol
630 (630 kHz AM-Manila), Tambayan 101.9 (DWRR 101.9 kHz FM-Manila), and
regional FM stations under the brand My Only Radio For Life!. ABS-CBN has
established regional stations and news bureaus to handle operations in different areas
throughout the Philippines and throughout the world. ABS-CBN Global Ltd., a division of
ABS-CBN that is responsible for overseeing all of its international assets has offices and
news bureaus throughout the world. ABS-CBN International, one of the largest
international subsidiary of ABS-CBN is based in Redwood City, California.
In 2008, a broadcasting and studio facility in Redwood City, California was built
to further expand their programming and technical capabilities. In the same year, San
Francisco International Gateway, a teleport company and a subsidiary of ABS-CBN that
was incorporated in Richmond, California started to operate. SFIG provides teleport
services through its 2.5 acre facilities which consist of 19 satellite dishes and 9 modular
equipment buildings. ABS-CBN affirms its social responsibility with its slogan, "In the
Service of the Filipino", and through the work of ABS-CBN Foundation, Inc.. Through
media, the foundation has delivered E-TV (Educational Television) DVDs to hundreds of
public schools in the country that benefitted students. The foundation is also the
umbrella organization of such foundations such as the Knowledge Channel (KCh)
Foundation, Bantay Bata (Children's Watch), Bantay Kalikasan (Environment Watch),
and ABS-CBN Bayan Foundation (formerly, ABS-CBN Bayan MicroFinance).
Geny Lopez died of a heart attack and cancer on 29 June 1999 in West Avenue
Medical Center in Quezon City. This happened on the same year when the network
inaugurated its Millennium Transmitter in the corporation grounds, resulting in a more
clear signal for its television and radio stations nationwide, and put up its own grand New
Year's Day broadcast for the year 2000 in 3 simultaneous locations. The Kapamilya
network In 2003, during the television station's 50th anniversary, ABS-CBN launched its
present brand name, "Kapamilya" (literally means "a member of the family"). Its
international unit ABS-CBN Global Ltd. plans to undertake an initial public offering (IPO)
the following year and might list on the Singapore Stock Exchange to help finance its
expansion plans. The network celebrated its golden anniversary in 2003. The network
held its Kapamilya Homecoming, which gathered over 4,000 former employees and
talents for a grand reunion at ABS-CBNs compound in Bohol Avenue, Quezon City. The
network also launched a promo called "Treasure Hunt", where the people were invited to
bring their oldest television, radio sets, microphones, and posters. The network also
celebrated its 16th year reign in the TV ratings, with 13 of their shows included in the
Top 15 daily programs in TV.
ABS-CBN also launched new shows such as the then phenomenal Meteor
Garden etc. The company also did a nationwide caravan, showcasing the network's
talents. In October 2003, the network held a month-long celebration of ABS-CBN and
Philippine TV's 50th year. The station produced two commemorative documentaries
about the station's contribution in news and entertainment. Sa Mata ng Balita
encapsulated some of the most unforgettable, most remarkable, and most celebrated
landmarks of the last 50 years as captured by television news. 50 Taong Ligawan: The
Pinoy TV History, on the other hand, was the first extensive television documentary done
about the history of Philippine Television and the evolution of Philippine entertainment.
For the celebration's finale, the broadcasting giant capped its 50th anniversary with a
spectacular extravaganza dubbed as Kapamilya: ABS-CBN at 50, held at the Philippine
International Convention Center (PICC) in Pasay City. It was hailed as one of the biggest
media events of the year. The Lopez-led network rolled out the red carpet to welcome its
high-profile guests from the business, advertising and media sectors, politics, members
of the diplomatic community, with many of the societys luminaries and glitterati. Valued
friends and supporters of the network throughout the five decades also attended the
grand affair. The network's official 50 Years station id won an Award for Excellence in
the 2004 Golden Quill Festival.
Recent Developments In 2008, The Wall Street Journal Asia ranked ABS-CBN
as the 7th most admired company of the Philippines; being the only media company
included on the list, the company also received the Innovation Award for its innovation in
internet TV with its TFC Now! service. In 2008, ABS-CBN celebrated their 55th year in
television. For the first time, ABS-CBN started the year by launching three primetime
shows namely Lobo, Palos and Kung Fu Kids. A new station ID entitled "Beyond
Television" was launched, the new TV plug depicts the growth of ABS-CBN from a small
television network that started in 1953 into a media conglomerate that has businesses
beyond television.
On April 26, 2009, ABS-CBN is the only media company to be cited as one of the
country's top 15 listed companies in corporate governance, as shown by an annual
survey of the Institute of Corporate Directors (ICD). It was the only media company to
garner a score of 90 percent or higher in the 2008 Corporate Governance Scorecard, a
survey of corporate governance practices among 172 publicly listed companies in the
country. During the historic 2010 Philippine presidential election, in response to the first
automation of the election in the country, ABS-CBN utilized a technology from Orad Hi
Tech Systems Ltd. that utilizes the principles of augmented reality.[19] The technology
uses real-time image processing system for live broadcasts of 3D computer-generated
imagery against a real set or background. ABS-CBN also used what is probably the
biggest touch screen display ever used in a Philippine television show as well as a huge
WAR (Wireless Audience Response) room that is specifically designed for the election
coverage. The coverage of ABS-CBN became the third top trending topic worldwide on
the social networking site Twitter.
On June 17, 2011, the conglomerate announced the construction of a state-ofthe-art sound stage facility for a cost of 6 billion pesos. A 15 hectare lot in San Jose del
Monte, Bulacan was acquired later that year for 75 million pesos. The facility will be
comprised by six sound stages and a back lot. The first sound stage is expected to be
completed by 2012. On December 19, 2011, ABS-CBN Corporation acquired the
patented weather forecasting system from Weather Central, LP, a United States-based
company. On January 1, 2013, Charo Santos-Concio was appointed as the new chief
executive officer of the company taking over Gabby Lopez. Lopez remains the chairman
of the company.
TABLE OF ORGANIZATION
Charo Santos-Concio
President, ABS-CBN Corporation as of January 2013
and also, Chief Executive Officer
Born: October 27, 1955
Spouse: Cesar Rafael Concio Jr.
Children: Francis and Martin Concio
Education: Harvard Business School
Introduction to the staff and the field of work that we are dealing with for
the entire on the job training.
Since the station installed their new transmitters and power amplifiers, the trainee
did not seem to have any problem regarding of the work that are assigned. The most
common problem not only by the trainee but by the technician on duty is the brown.out
but the power is automatically backed-up by the generator set which continues the
operation of transmission without hassle.
OJT PICTORIALS