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Abstract
Marketing is considered as one of the main functions of
organizations. No matter what they produce, organizations use different
marketing channels to promote their products. Organizations found in the
Internet a new and exceptional channel that allows them to reach vast
numbers of potential customers. This study aims at studying the attitudes
of universities towards adopting marketing concepts, especially through
the Internet, in promoting the services they provide. Frequency
distributions and percentages were used for data analysis. One of the
main outcomes of this study is that the cost of university marketing via
the Internet is much less than that of traditional marketing channels. The
study also reveals that, using the Internet for university marketing can
increase enrollments. The study showed that a lot of the universities use
the Internet in marketing.