Professional Documents
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.
.
(Motive)
movere (move)
(Motivation)
(Motivation)
(Need)
(Striving) (Desire) (Drive)
(Ambition)
.
3 [n.] organism
. (
).
2
3
(Motive)
(Mover of behavior)
(Drive)
(Need)
(Behavior)
instrumental
operant behavior
(Goal)
( )
(Relief)
2 .
1. (intrinsic motives)
2 (extrinsic motives)
(Need
Hierarchy Theory)
Abraham Maslow
5
.
1. (Physiological
needs)
, ,
2. (Safety needs)
3. (Belonging
5. (Selfactualization)
.6. (cognitive
needs) :
7..
(aesthetic needs) :
Maslow
3
(Existence needs)
(Relatedness needs)
(Growth
needs) ,
,
Frederick Herzberg
Herzberg
1. (Motivation Factor)
2. (Maintenance Factor)
(Motivation Factor)
1.
2.
3.
4.
5.
3.
4.
1.
2.
5.
6.
7.
8.
9.
(McClelland)
" "
(Doning Someting Better)
(Intrinsic Satisfaction)
(Independence Training)
(McClelland)
" "
(Doning Someting Better)
(Intrinsic Satisfaction)
(Independence Training)
(Standard of Excellence)
1.
(Standard of Excellence)
2.
50-50
3.
4.
5.
6.
(Socialization)
.
3
1. 122
2.
3.
(Equity Theory)
J. Stacy Adams
(output)
(input)
(Equitably Rewarded)
(Under-rewarded)
( ) (
)
(
) (
) (
)
(Over-rewarded)
(
) ( )
() (
)
(Underpayment inequity)
50:50 50:75
(Overpayment inequity)
50:75 50:50
4
(Person)
(Other)
(Input)
(Outcome)
.
(Behavioral) 3
(Cognitive)
(
) (
)
,
(Gender
Planning)
1.
2.
Locke and Latham
1.
2.
3.
4.
3
4
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