TEMPORARY URBAN SOLUTIONS

23-27/11/2009
Prof. Davide FASSI
Tutor: Silvia Danes in collaboration with
Optional course for 2009/10 academic year@School of Design – Politecnico di Milano
framework

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HOSPITALITY
HOSPITALITY
XENIA was an
In the Ancient Greece,
sacred RELATIONSHIP whereby
refreshment and hospitality to the stranger
for the night was a custom of undeniable
civilization.
RELATIONSHIP
RESPECT
This practice was focused on three main
requirements:
GIFT
1_ RESPECT by the host to the guest
2_ respect by the guest to the host
3_ delivery of a "PARTING GIFT" to the
guest by the host
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The way we travel has changed, we live and
work IN MOTION, and this new form of
NOMADISM or HUMAN TRANSHUMANCE IN MOTION
introduced mobility as permanent condition. NOMADISM
HUMAN TRANSHUMANCE
This widespread and increasingly rapid shift ADAPT THE AREA
has therefore raised the question of being
able to quickly ADAPT THE AREA to the
needs of intermittently flow.

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Today, offering hospitality can therefore
define a new NEED/EMERGENCY.
through the development of innovative
solutions, under the terms of NEED/
TEMPORARINESS and EMERGENCY
TEMPORARINESS
SUSTAINABILITY, we may relieve the SUSTAINABILITY
touristic congestion that many towns living ADD VALUES
in some periods of the year. It may become CATALYST
the new instrument to ADD VALUES to
the territory or CATALYST of additional
events.

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This "ephemeral meeting" is to host a guest
in a light way and respectful of the
SOCIO-CULTURAL TRADITION SOCIO-CULTURAL
through a predisposition to FLEXIBILITY. TRADITION
FLEXIBILITY
Design Camping stimulates responses to REVERSIBLE
temporary, light, REVERSIBLE needs, as
indeed is evidenced by the practice of
camping.

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Hospitality may result in PARTICIPATION
to planning and communication since the
host, as the PUBLIC LAND, is the town PARTICIPATION
itself, rather than a single subject. PUBLIC LAND
INNOVATION
It therefore raises the need to give the IDENTITY
values of design and INNOVATION to the
projects that are fundamental elements of
the IDENTITY of the city itself.

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DEVELOPMENT
AREAS

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Design of cell-based hospitality of
urban camping, showing the
internal configuration of devices
that provide the flexibility of use
from 1 TO 4 PEOPLE

OUSING
Multiple cells could be joined
easily by users to have a LARGER
SPACE

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Design of COLLECTIVE SPACES of
urban camping, with great
flexibility of use, which can
accommodate both functions of
SOCIAL AND REFRESHMENT

OMMUNITY
(lounge, bar), and PRIMARY
FUNCTIONS (toilets , kitchens,
laundries)

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Design of the NETWORK
CONNECTION between the cell
housing (pedestrian paths,
lighting, signage etc) and
"immaterial" communications

ETWORKING
services as (internet, radio,
booking system, etc..).

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temporariness

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1 TO 15 DAYS
Time to be spent by
tourist/visitor/user
in the urban camping
7 DAYS TO 6 MONTHS
Time for urban camping
SHORT TERM 7days to 1 month
LONG TERM 1 month to 6 month

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goals

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ÔNot to move the MODEL OF
CAMPING in the natural areas
(sea, mountain, country) or
emergency scenarios (natural MODEL OF
disasters) to the city. CAMPING
NEW URBAN
VISIONS
ÔStimulate NEW URBAN VISIONS,
rooted in the territory and able to
embody its values

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ÔTo create a KIT FOR THE
TRAVELLERS (WANDERER) in
order to let him build its own BOUTIQUE
HOTELS
idea of “house”, to personalize LOW COST
his space in a foreign town, to
create a sense of community
with several “wanderers”, hosts
and guests
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ÔTo break the association of
“design” hospitality and
BOUTIQUE HOTELS, stimulating BOUTIQUEHOTELS
design experiments in which the LOW COST
design of products,
environments and services
focus solutions like LOW COST

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ÔTo generate positive VISIONS
far from 1 star hotel rooms and
create places not only to
accommodate but also for
VISIONS
ATTRACTIVE
meeting, exchange and INNOVATIVE
socialization.

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ÔUrban Design Camping
becomes a device of RE-
APPROPRIATION of urban land
that is often perceived as
“shared by everybody but no
owned by anybody"

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ÔTo create A SYSTEM TO BE
ADAPTED in several Milan
contexts according to its features
(landscape, environment, users MODEL OF
etc.) CAMPING
NEW URBAN
VISIONS
ÔTo adapt the system to VILLA
ARCONATI’S SITE to support
people overload during
international event (EXPO, MILAN
DESIGN WEEK)
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Villa Arconati, Bollate (MI)
OUTPUT

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ÔRESEARCH / VISION RESEARCH / VISION
References to use as a cultural
base and approach to the
CONCEPT
PROJECT DEFINITION
project. It takes to a definition COMMUNICATION
REPRESENTATION
of a scenario and a vision (a FINAL
PRESENTATION
metaphor, a word)
Pics, words, schemes, references
Tools: Brainstorming, mind-mapping, ecc

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ÔCONCEPT
Main ideas about the project. How
to develop it, which features it RESEARCH / VISION

belongs to, users, trends,

CONCEPT
PROJECT DEFINITION
strategies to make it feasible COMMUNICATION
REPRESENTATION
Sketches, models, drawings, words, music, FINAL
images, design references. PRESENTATION
Tools: brainstorming, mind mapping, SWOT
analysys etc.

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ÔPROJECT DEFINITION
Project description (strategies, RESEARCH / VISION
masterplan, service, target, CONCEPT
PROJECT DEFINITION
technology, materials, models…) COMMUNICATION
REPRESENTATION
FINAL
PRESENTATION

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ÔPROJECT DEFINITION

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ÔPROJECT DEFINITION

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Ô PROJECT DEFINITION
“IL SALONE È’ FUORI”, Milan Design Week, ESTERNI

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ÔFINAL PRESENTATION

DESIGN YOUR IDEAS? RESEARCH / VISION

SELL YOUR IDEAS CONCEPT
PROJECT DEFINITION
COMMUNICATION
REPRESENTATION
1 DESK (SET UP!) FINAL
1 DIGITAL RECORD (SHOW IT!) PRESENTATION
1 BROCHURE (PRINT IT!)

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SCHEDULE

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23/11/2009 MONDAY

9.00am-1.00pm
INTRODUCTION+CASE
HISTORY+ESTERNI+GROUPS
1.30-5.30pm
VISIT AT VILLA ARCONATI
(BOLLATE-MI)

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24/11/2009 TUESDAY

9.30am-13.00pm
WORK IN CLASS

2.00-4.00pm
PRESENTATION ON CONCEPT AND VISION

4.00-6.00pm
WORK IN CLASS

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25/11/2009 WEDNESDAY

9.30am-1.00pm
WORK IN CLASS: PROJECT
2.00am-4.00pm
PRESENTATION ON PROJECT (IN PROGRESS)
4.00am-6.30pm
WORK IN CLASS: PROJECT

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26/11/2009 THURSDAY

9.30am-6.30pm
WORK IN CLASS: PROJECT

27/11/2009 FRIDAY

9.30am-13.00pm
WORK IN CLASS: PROJECT
2.30am-6.30pm
FINAL PRESENTATION

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27/11/2009 FRIDAY

9.30am-6.30pm
WORK IN CLASS: PROJECT

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