TRNG I HC TI CHNH - MARKETING

KHOA O TO SAU I HC

CNG HA X HI CH NGHA VIT NAM

c lp - T do - Hnh Phc

DANH SCH TI V GING VIN HNG DN THC HIN LUN VN CAO HC

CHUYN NGNH QUN TR KINH DOANH KHA 4 - LP QTKD 4-3
STT

H V

TN

TN TI

GING VIN HNG DN

Trn Quc

Bo

Chin lc pht trin chui cung ng v sn phm tht th ti cng ty CPTP

Vinafood

Dng Xun

Ch

Cc yu t nh hng n quyt nh mua in thoi thng minh (Smartphone) ca

TS. Phan Vn Thng
nhn vin vn phng ti TP. H Ch Minh.

Phan Ngc

Chung

Hon thin cng tc qun l cht lng cng trnh xy dng ti Tng cng ty u t
TS.GVC. Nguyn Kim nh
pht trin ng cao tc Vit Nam

Nguyn Xun

in

Hunh ng M

Dung

Chin lc pht trin ngun nhn lc Trng i hc Ti chnh Marketing giai

on 2015 - 2020

VS.TSKH Nguyn Vn ng

Hunh Tn

Dng

Cc yu t nh hng n quyt nh quay tr li qu hng lm vic sau khi tt

nghip ca sinh vin tnh Qung Ngi

TS. L Cao Thanh

L Ch

Duy

MT S YU T TC NG N HNH NH THNG HIU TRNG

HP NGHIN CU IN HNH TI SAMCO"

" PHN TCH NNG LC CNH TRANH CA CNG TY C PHN SA

VIT NAM VINAMILK"

TS. Nguyn Vn Hin

TS. Bo Trung

TS. Ng Th Thu

Hunh Khng

Duy

CC YU T NH HNG N HNH VI MUA HNG THEO NHM TRC PGS. TSKH. Phm c Chnh
TUYN QUA MNG TI TP. H CH MINH.

ng Xun

Giang

o lng mc hi lng ca doanh nghip c vn u t nc ngoi khi thc hin PGS. TS. H Thy Tin
th tc hi quan in t ti Chi cc Hi quan qun l hng u t - Cc Hi quan TP.
HCM

10

H Th Thu

Giang

11

on Th Ngc

Giu

CC YU T NH HNG N S HI LNG CA KHCH HNG

TUYN VN TI NG BIN TI CNG TY TNHH TIP VN THC CHI NHNH TP.HCM"

TS. L Th Khoa Nguyn

TS. Nguyn Ngc nh

Cc yu t nh hng n s hi lng ca khch hng ti VNPT Long An

12

Trn Thu

Hng

nh hng cc thnh phn ca lnh o to s thay i n cam kt tnh cm ca TS. Nguyn nh Ha

nhn vin ti cng ty c phn Long Sn

13

Phan Th L

Hng

THI CA NGI TIU DNG I VI NHN HIU RING CA NH PGS. TSKH. Phm c Chnh
BN L - TRNG HP NGHIN CU CA SAIGON CO-OP

14

Nguyn Th M

Hng

Tc ng ca cc yu t n gi tr cm nhn ca khch hng v sn phm cam snh

TS. Phan Vn Thng
Tam Bnh ti TP. HCM

15

Nguyn Th Bch

Hnh

Cc yu t tc ng n cht lng dch v ca cng tc qun l sinh vin ti Hc

Vin Quc T ERC International Vit Nam.

TS.GVC. Nguyn Kim nh

16

Nguyn Ph

Hip

Phn tch thc trng v hon thin cng tc k ton qun tr chi ph sn phm b
tng thng phm ti Tng cng ty Xy dng cng trnh hng khng ACC Chi
nhnh TP H Ch Minh.

TS. L Th Khoa Nguyn

17

Nguyn Gia

Hiu

Chin lc pht trin th trng cho dng sn phm xe u ko Container hiu C&C
TS. L Cao Thanh
ca cng ty TNHH Nam Hn ti th trng Vit Nam giai on 2015 2020

18

Hunh Th M

Hng

Nghin cu cc yu t nh hng n cng tc bn hng, ngnh hng in gia dng

PGS. TS. H Nam Khnh Giao
ca Comet

19

Trn Huy

Hng

20

V Minh

Hng

Tc ng ca s tha mn cng vic n s gn kt i vi t chc ca nhn vin

lm vic ti ban qun l d n cng ty c phn Novaland

21

L Vn

Hng

Phn tch cc yu t nh hng n s hi lng ca khch hng v dch v Logistic

PGS. TS. o Duy Hun
ti TP.HCM

22

V Th Lan

Hng

Cc yu t nh hng n quyt nh la chn theo hc chng trnh o to cht

lng cao ca sinh vin trng i hc Ti chnh Marketing

PGS. TS. H Nam Khnh Giao

23

Nguyn Vn

Huy

Hoch nh chin lc kinh doanh ca cng ty c phn Vn Pht Hng giai on

nm 2016 n nm 2020

PGS. TS. o Duy Hun

24

Nguyn Th Kim

Khoa

Nghin cu cc yu t nh hng n s hi lng ca bnh nhn i vi dch v

khm cha bnh ni tr ti Bnh vin a khoa Long An nm 2015.

TS. Nguyn Ngc nh

25

Phm Anh

Khoa

Gii php nng cao hiu qu qun tr ri ro ti chnh ti Tng cng ty c phn may
Nh B

TS. Quang Tr

26

Nguyn Th

Lm

Nghin cu cc yu t nh hng n quyt nh chn mua nh x hi ca khch

hng ti tnh ng Nai.

TS. on Ling Dim

VS.TSKH Nguyn Vn ng

Gii php p dng thnh cng m hnh LEAN vo hot ng sn xut kinh doanh PGS. TS. Trn Nguyn Ngc
ca cng ty Young Il Vit Nam
Anh Th

27

C Th Thy

Lan

o lng cht lng phc v hnh khch ti X nghip thng mi mt t Tn Sn

TS. Nguyn Vn Hin
Nht

28

Nguyn Th Mai

Linh

Cc yu t nh hng n sng to nhn vin: Trng hp nghin cu ti trng

Cao ng xy dng s 2

TS. Phan nh Nguyn

29

Trn Quang

Long

"NGHIN CU CC YU T NH HNG N NH S DNG DCH

V MUA GIA DNG QUA MNG CA NGI TIU DNG KHU VC
TP.HCM

TS. Ng Th Thu

30

Phm Ngc

Lu

Phn tch cc yu t nh hng n quyt nh ngh vic ca nhn vin ngn hng
TMCP K thng VN (Techcombank) Khu vu ng Nam B

TS. Nguyn Xun Hip

31

Trn Th Xun

Mai

32

Trn Minh

Mn

33

Nguyn Khc

Minh

NGHIN CU CC YU T NH HNG N THI CA KHCH

HNG I VI DCH V INTERNET BANKING TI CC CHI NHNH
NGN HNG NNG NGHIP TP H CH MINH"

34

Trn ng

Minh

Cc yu t nh hng n hnh vi mua ca ngi tiu dng i vi sn phm sa TS. L Th Khoa Nguyn
bt cho tr em t 1 n di 6 tui ti Qung Ngi.

35

inh Th

Mng

Cc yu t nh hng n ng lc lm vic ca cn b, cng chc ti huyn Tr

n, tnh Vnh Long..
Nng cao hiu qu H thng qun l cht lng theo tiu chun ISO 9001:2008 ti
Ngn hng TMCP Chu (ACB).

"GII PHP NNG CAO MC HI LNG CA NGI HC V DCH

V PHC V O TO TI TRNG CAO NG IN LC TP. H CH
MINH"

PGS. TS. Trn Nguyn Ngc

Anh Th

TS.GVC. Nguyn Kim nh

TS. Phan Vn Thng

TS. Nguyn Vn Hin

36

Th

Nga

Cc yu t tc ng n quyt nh chn trung tm hc ting Anh cho con la tui PGS. TS. Trn Nguyn Ngc
t 6 11 ca ph huynh ti thnh ph Bin Ha.
Anh Th

37

Hong Th

Ngn

Cc yu t nh hng n quyt nh mua sch in th loi Vn hc ti nh sch ca

TS. Nguyn Xun Hip
sinh vin cc trng i hc ti TP. HCM

38

V Th

Nguyt

Nghin cu cc yu t nh hng n xu hng mua nh l cn h ti th trng

Tp.HCM

TS. Ng Th Thu

39

Bi Th nh

Nguyt

S dng cng c KPI o lng hiu qu cng vic ti tp on u t a c

NOVALAND

TS. Nguyn nh Ha

40

Trn Th Tho

Nh

Cc yu t nh hng n s la chn dch v xe cht lng cao tuyn TP. H Ch

Minh Ty Ninh

GS. TS. on Th Hng Vn

41

Phm Th Ngc

Phc

Mc sn lng chi tr hc ph ca hc vin i vi chng trnh o to thc s trong

TS. ng th Ngc Lan
nc ti mt s trng i hc Tp. H Ch Minh.

42

Nguyn Tn

Phng

43

Dng Ngc

Phng

44

H Th M

Phng

45

Cao Th Ngc

Qu

Tc ng ca s hi lng khch hng ln hot ng truyn ming i vi doanh

nghip bn l gch p lt ti Tp.HCM
Cc yu t nh hng n s gn b ca nhn vin v mt s gii php nhm gi
chn nhn vin ti cng ty xy dng thng mi Si Gn 5.

o lng s hi lng ca khch hng v cht lng dch v logistics ti cng ty JV

Sunrise.
NGHIN CU CC YU T NH HNG N QUYT NH MUA CA
CC TRNG TRUNG HC KHI CNG LP I VI MT HNG VN
PHNG PHM TI THNH PH H CH MINH.

PGS. TSKH. Phm c Chnh

VS. PGS.TS. Trn Minh Tm

GS. TS. on th Hng Vn

PGS. TS. o Duy Hun

46

Trnh B

Sng

"Cc yu t nh hng n duy tr ngun nhn lc ti Cng ty TNHH dch v giao

nhn hng ha Tn Sn Nht (TECS)"

TS. Hunh Th Thu Sng

47

Trng Nguyn Thnh

Sn

Xy dng chin lc cnh tranh cho sn phm c ph Pihatt (2015-2018)

VS.TSKH Nguyn Vn ng

48

Nguyn Minh

Tn

nh gi s hi lng ca ngi dn i vi dch v hnh chnh cng

ti UBND Qun 12, thnh ph H Ch Minh"

PGS. TS Nguyn Thun

49

Phm Quang

Thng

50

ng Tt

Thnh

nh gi mc hi lng i vi cng vic ca nhn vin ti vn phng i din

Tp on Hoa Sen ti TPHCM

PGS. TS. o Duy Hun

51

Khng Thanh

Tho

Hon thin cng tc qun tr ngun nhn lc ca Trng H Bch khoa TP.HCM

VS.TSKH. Nguyn Vn ng

52

Dng Th Thu

Thy

Cc yu t nh hng n quyt nh chn la mua sm ti h thng siu th

Satramart/ Lottemart ca khch hng ti TP. HCM hin nay.

PGS. TS. o Duy Hun

53

Phm Trng

Thuyn

Cc gii php chin lc sn phm mi ca cng ty TNHH Thnh Vng Ton

Cu chim lnh th trng TP. HCM giai on 2015-2020

TS. L Cao Thanh

54

Nguyn Thanh

Thuyt

Mt s bin php nng cao cht lng Logistic ca cng ty CP Giao nhn Ngoi
thng (VINATRANS)

GS. TS. on Th Hng Vn

55

Nguyn Hunh Minh

Tin

Nghin cu cc yu t tc ng n quyt nh chn trng i hc ca sinh vin

trng i hc cng nghip Tp.HCM

"Nghin cu quyt nh la chn thng hiu sa bt cho tr em t 01 n 03 tui

ca ngi tiu dng Tnh ng Thp"

TS. on Ling Dim

TS. Bo Trung

56

Nguyn Th Qunh

Trm

THC TRNG V GII PHP HON THIN QUY TRNH BN L IN T B2C

VS.TSKH.
TRN WEBSITE
Nguyn Vn
LAZADA.VN
ng
CA

57

Nguyn Th Bo

Trn

Tc ng ca cc kiu phong cch lnh o n s hi lng trong cng vic ca

nhn vin, nghin cu ti Cng ty Liksin

TS. Hunh Th Thu Sng

58

Hunh Th Thanh

Trc

Khm ph kh nng thu ht du khch ca im n Ph yn

PGS. TS. H Nam Khnh Giao

59

Nguyn Xun

Trng

nh gi mc hi lng ca ngi np thu i vi cht lng dch v tuyn

truyn h tr ti Cc thu TP. H Ch Minh.

PGS. TS. H Nam Khnh Giao

60

Nguyn Th Ngc

Tuyt

Mt s gii php Marketing gp phn pht trin hot ng kinh doanh ti cng ty
TNHH TM DV XNK Hi Hng

PGS. TS. Trn Nguyn Ngc

Anh Th

61

Hunh Th Tuyt

Vn

o lng s hi lng ca khch hng v dch v Thm nh gi ti cng ty c phn

thng tin Thm nh gi Min Nam

PGS.TS on Th M Hnh

62

Nguyn Quc

Vit

Xc nh cc yu t nh hng n duy tr ngun nhn lc ca doanh nghip trong

khu vc trn a bn TP.HCM

TS. Hunh Th Thu Sng

63

Nguyn Phan Hoi

64

Trn Trng Tng

Vy

nh gi mc hi lng ca hc vin cao hc i vi cht lng dch v o to

Sau i hc ti trng i hc Bch Khoa - HQG Tp.HCM

PGS. TS. H Nam Khnh Giao

Cc yu t nhm nng cao cht lng dch v sn phm ca ngn hng nng nghip
TS. Ng Minh Chu
huyn Long H

TN TI
MI (sau TN GVHD MI
BV
(nu c)
cng)

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