1

2012, 1

11,


11, 2012 13

1
1

11.

, . 1
.

.
.
.
! !

11
14 2012

1
1

11,

 (1/2)

1
1

: ,

: ,

: , ,

: , , ,

11,

 (2/2)

1
1

: ,
: ,
: ,

: ,
11,

1
1

:


11,

1
1

11,

1
1

Taylor, Fayol, Weber

11,

Taylor (1856-1915):

1
1

Taylor:

()

:
:
11,

Taylor (1856-1915):

1
1

(
)
11,

10

1
1

11,

11

Fayol (1841-1925):

1
1

11,

12

Fayol (1841-1925):

1
1

&

11,

13

Fayol (1841-1925):
() (1/2)

1
1

-

(
)
(

)

11,

14

Fayol (1841-1925):
() (1/2)

1
1

()
(
)

11,

15

 Fayol

1
1

:

(
)

11,

16

Weber (1864-1920):

1
1

(
)

:







11,

17

Weber (1864-1920):

1
1

:



( )

11,

18

Ford (1863-1947):

1
1

,



S (simplification,
specification, standardization)




11,

19

1
1

( - )


(
)

& :


11,

20

1
1

11,

21

 (1/3)

1
1

,
,
,
Western Electric Hawthorne:
Elton Mayo
(1927 1935)

:
:
(:
;)

;
11,

22

 (2/3)

1
1

( )

(
)


11,

23

 (3/3)

1
1

11,

24

1
1

.
11,

25

 Maslow: 5

1
1

Maslow

11,

26


(1/2)

1
1

: ,
, , ,
,
: ,
, ,
,

:
.

,
.
.
11,

27


(2/2)

1
1

:
.

: , ,
,
, ,

& :
, , ,
,

11,

28

 Herzberg: 2
(1/3)

1
1

Herzberg
:


2

11,

29

 Herzberg: 2
(2/3)

1
1

11,

30

 Herzberg: 2
(3/3)

1
1

:
&






()

11,

31


Maslow Herzberg

1
1

Maslow

Herzberg

3.3.3

Maslow Herzberg

32


Burns-Stalker (1966)

1
1

,
,

)

(,

, )

( ,
,
,

)

( ,

,
)

11,

33

 Woodward
(1965)

1
1

(
, )

(.. , /,
)
(
, )
11,

34

1
1

11,

1
1

11,

1
1

/
(, ,
), ,


( )

( )
,
,
11,

37

1
1

11,

1
1

11,

39

1
1

11,

 ; (1/2)

1
1

( / -)
/,
,

() ,

11,

41

 ; (2/2)

1
1

, (
-
), (


)

11,

42

1
1

()

()

,
()

/ :

11,

43

 (1/2)

1
1

11,

44

 (2/2)

1
1

(feedback):

(
)

:

( )
..
()



11,

45

1
1

11,

46

1
1

&

11,

47

 ( & )

1
1

11,

48

1
1

PEST-DG

- Political
- Economic
Technological
- Social
- Demographic
- Global

49

 :
5 Porter (1985)

1
1

11,

50

1
1

: Porter (1985)

11,

51

1
1

SWOT ANALYSIS

11,

Strengths

Weaknesses

Opportunities

Threats

 SWOT

1
1

,
.

.

.

11,

53

 SWOT

1
1

Strengths:

Weaknesses:

Opportunities:

Threats:

11,

(

)

(
)

54

 (Strength)

1
1

.
:

,

(niche market)

11,

55

 (Weakness)

1
1

,
.
.

11,

56

 (Opportunity)

1
1

, .

.

( , )


( )
11,

57

 (Threat)

1
1

( )
11,

58

 SWOT (1/2)

1
1

/ :

11,

59

 SWOT (2/2)

1
1

SWOT

.
11,

60

1
1

SWOT
.
:

( )

11,

61

 SWOT

1
1

SWOT
.

.
:

.




.
11,

62

 (1/2)

1
1

SWOT
.

,

.
.

11,

63

 (2/2)

1
1

11,

64

 SWOT (1/3)

1
1

,
.
:

.


.

11,

65

 SWOT (2/3)

1
1

.


.

,

.

11,

66

 SWOT (3/3)

1
1

11,

67

1
1

(Strengths)

(Weaknesses)

(Opportunities)

(Threats)

;
;

11,

68

1
1

;
4 5

11,

1
1

:
,
,


4

//

11,

70

1
1

&

11,

71

1
1

.
3 :
1. ;
2. ;
3.
;

.
11,

72

1
1

,


.

( .

11,

73

1
1

/,


.

/
, , ,
.

/
(motivation)
(commitment)
.

11,

74

1
1

,


.

,

.

11,

75

1
1

11,

76

1
1

11,

77

 (1/2)

1
1

,
,
,

11,

78

 (2/2)

1
1

,

,

(, , )

11,

79

1
1

:
1.

2.

3.

11,

80


(1/2)

1
1

Peter Drucker

11,

81


(2/2)

1
1

.
11,

82

1
1

: ,

:

( )

:
.

11,

83

1
1

: ,

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,

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,

11,

84

1
1

11,

85

1
1

/:
3

/:
1-3

/:
1

11,

86

1
1

:
,

( )

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:
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:
(..
)
:
(..
)
11,

87

1
1

/
11,

88

1
1

11,

89

1
1

11,

90

1
1

()

()

Project A

Project B

91

1
1

management

11,

92

1
1

11,

93

1
1

(
)

11,

94

1
1

()

-

=

&

11,

95

1
1

11,

96

1
1

11,

97

1
1

11,

98

1
1

11,

1
1

/ ,

11,

100

1
1

&

11,

101

1
1

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(
)
(

)
:

(
),
.
11,

102

1
1

:

,
,
.

:
,

.

,
.
11,

103

1
1

,
.


.

,
.
, :

.
11,

104

1
1

11,

105

1
1

11,

106

1
1

.

,
,
.

,
,
.


, .
11,

107

1
1

,
.



.
11,

108

1
1

11,

109

 &

1
1

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11,

110

1
1

11,

111

1
1

11,

1
1

(, ,

)
(, )

11,

113

1
1

(
)

11,

114

()

, , ,
,

1
1

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11,

115

1
1

116

1
1

11,

117

1
1

118

1
1

11,

119

 (1/2)

1
1

(
)
(
)

11,

120

 (2/2)

1
1

(

)

( )

11,

121

1
1

()

,
( )

, , , , ,

11,

122

1
1

,
,

(, ,
, ,
)

11,

123

1
1

11,

124

1
1

125

1
1

126

1
1

127

1
1

128

1
1

129

1
1

(span of control)

(span of management)

.

11,

130

1
1

/
:

(

)

11,

131

 (1/2)

1
1

11,

132

 (2/2)

1
1

11,

133

 &

1
1

&

11,

134

1
1

: 4
: 7

11,

: 8
: 5

135

1
1

11,

1
1

3 :
(First-line Managers):
.

.

(Middle Managers):
.

.
(Top Managers):
,
.
.
11,

137

1
1

11,

138

1
1

11,

139

1
1

11,

140

1
1

:
.

.
3 (Mintzberg):
1. (Interpersonal)
2. (Informational)
3. (Decision Maker)
(
)
11,

141

 (Interpersonal)

1
1

/

.

(Figurehead role):

.
(Leader role): , ,

(Liaison role):

(
/ & )

11,

142

 (Information roles)

1
1

.
(Monitor role):

.
:

.
(Spokesperson role):

()
11,

143

 (Decisional)

1
1

.
(Entrepreneur role):
, .
(Disturbance
handler role):
.
(Resource allocator role):
,
.
(Negotiator role):

.
11,

144

1
1

1. (Conceptual skills):

.
2. (Human skills):
,
,
.
3. (Technical skills):


.

, .
11,

145

1
1

11,

146

1
1

,
, ,

( ),

11,

147

1
1

11,

148

1
1

149

1
1

Peter Drucker (1964)

11,

150

1
1

Kotter (2001)

11,

151

 -
(1/3)

1
1

,
,

,




11,

152

 -
(2/3)

1
1

11,

153

 -
(3/3)

1
1

.
.
.

.


.

11,

154

.
,
.

( , , ).
.

.
.

1
1

, .
, ,
, .

, ,
.

.
11,

155

1
1

( )

11,

156

1
1

1.
, , ,

2.
,
, ..

3.
,
,

4.
,

11,

157

1
1

, , ,
, , ,
,
,

White & Lippit

()
(laissez faire)

, ,

11,

158


Tannenbaum Schmidt (1/2)

1
1

, , , , ,
,

11,

159


Tannenbaum Schmidt (2/2)

1
1

11,

160

 Blake & Mouton (1964)

(1/2)

1
1

()

, , ,

(1 9)

()

, ,


(1 9)
11,

161

 Blake & Mouton

(1964) (2/2)

1
1

11,

162

 Likert

1
1

(
)
(
)
( ,

)
(
,
, )

11,

163

 Adair

1
1

11,

164

 Blanchard &
Hersey

1
1

11,

165

 Kouzes

1
1

11,

166

1
1

Fiedler

( )
(
,
, )
(
)
,

,

11,

167

1
1

,
,
.

,
.

.

,
,
,
,
, ,
.
11,

168

1
1

11,

169

( )

( )

1
1

(
)

24
11,

170

1
1

(, ,
)

( )

(, , , )

11,

171

1
1

11,

172

1
1

11,

1
1

, , ,

11,

174

1
1

11,

175

1
1

??

11,

176

1
1

11,

177

1
1

11,

178

1
1

,
,
.

,
, ,
,

11,

179

1
1

( )
(
)

,
,

11,

180

1
1

11,

181

1
1

11,

182

1
1

, ,
.

,

.

.
11,

183

1
1

11,

184

1
1

11,

185

1
1

11,

186


(1/2)

1
1

11,

187


(2/2)

1
1

.
,
.

11,

188

1
1

( ,

, )

(video)

..)

(fax)

( ...)

189

1
1

,
.

.
.

11,

190

 &
(1/2)

1
1

11,

191

 &
(2/2)

1
1

(, , )

11,

192

1
1

100%

63%

56%

40%

30%

20%

11,

193

1
1

194

1
1

11,

195

1
1

11,

1
1

11,

197

1
1

11,

198

, , ,

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1
1

11,

199

1
1

11,

200

1
1

.
,
.

11,

201

1
1

11,

202

 (1/2)

()

()

1
1

( )

( )

( )

11,

203

 (2/2)

1
1

( )

:
(
) / (
)

11,

204

1
1

( )

11,

205

1
1

11,

206


(1/2)

1
1

( )

( )

(
)

(
)
11,

207


(2/2)

1
1

(
)

(

)

( )

(
)

( )
11,

208

1
1

11,

209

1
1

11,

210

1
1

: 10 /,
8 /.
.
: 5%
2%.

() :

11,

211

1
1

11,

1
1

:
, , .

,
.

.
,
.
11,

213

1
1

.
( )
.

.
.

.

11,

214

 (1/2)

1
1

( ) (risk)
.

.

, :

.

.
,

.

11,

215

 (2/2)

1
1

,

,
(integration) ( )
(). ,
,

, / , / .

.
manager ()
, ()

,
- -
( , , , ..

11,

216

1
1

.
( , ,
, ..),
( , ,,
( , , ..),
, , , ..
,
,
, ..

,
[]

11,

217

1
1

11,

218

 9
(1/2)

1
1

manager

1.

2.

3. . .
4. .
5. : micro
management .

11,

219

 9
(2/2)

1
1

manager

6. .
24 .
7.

.
8. ! !!
9. !!

11,

220

12 (1/2)

1
1

1. ;

2.
;

3.
;
4.
;\

5.
() ;
6. ;

11,

221

12 (2/2)

1
1

7. ;
8. ,

;

9.
;
10. ;

11.
;
12. ;

11,

222

1
1

( )
(
)

11,

223

1
1

,

,

,

11,

224

1
1

,
,

,


11,

225

1
1

:
: () x () x ()
: , , , ,
.
:

().


.
: ,

11,

226

1
1

:
, ., , ., , ., , ., , . (2008).
. :
.

, . (1992). : ,
.
, . (2012). . : , 2012. ISBN:
978-960-9495-26-9. http://www.logistics.tuc.gr/Contents/Books.htm
, . (2002). , : .
, . (2005). : , :
, ., , . (2003). ,
.
, . (2011). -: , :
.
, ., , . (2007). . : Rosili
, . (2006). - . : Interbooks

227