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:
-THOMAS R.; MICHAEL L., - Ethics and Morality in
Business. Garee. Mollennium Marketing Research ,
- BRENNAN M.,- Is there more to ethical marketing than
marketing ethics. Marketing Bulletin., , -.

- BORDON. N.II., - The Economic Effects of Advertising,


Irwin Inc., Chicago, .
- Kotler, Philip and Armstrong Gary,( Marketing : an Introduction)
Second Edition, Prentice-Hall International, Edition,
-Kotler, Phillip (), Marketing management, th ed. New Delhi,
Prentice Hall
- Pride, W. M., & Ferrell, O. C. (). Marketing. New York:
Houghton Mifflin.

- Schiebel, Walter () (orporate Ethics As A factor For


Success).
- Schermerhorn, R. John() (Management) th Edition, John
wily & Sons,Inc .

-Shimp,A,Terence , () (Integrated Marketing Communications


InAdveertising and promotion),USA,Thomson South-Western .
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Journalism Ethics) (USA: Harper Collins Publishers.

- Alston Arnold & Porter & Bird ( Capabilities Consumer


Fraud

Product Liability(Product Misrepesentation Product Defects

False dvertising and Deception Disclosure Practices Privacy and Identity


Protection

Cases

in

the

Following

Industries

Are

Discussed

Pharmaceuticals) Research, Inc. C and design is a registered trademark


Of Cornerstone Research Inc .by Cornerstone Research .All Rights
Reserved University of Florida.
- WWW.SULAYYIL.COM.

- Greener, Tony, (). The Secrets of Successful Public


Relations and Image-Making. Sydney, Butterworth Heinemann.

- Andrew Priest () ( Unethical Behavior In Out Of


Business

Australia) .
- Yeung, Sylvester() (Hospitality Ethics Curriculum: An
Industry

Perspective, International), Journal Of Contemporary Hospitality


Management, Vol. No..pp -.

- Balked , Barely , () ( Creativity In Design And Ethics ), a


case

study of billboards in Istanbul, Univerity of the Pacific, Istanbul, Turkey.


- BELCH, G. E.; BELCH, M. A. . Advertising and Promotion:
An Integrated Marketing Communications Perspective. New York:
McGraw Hill.

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