QUESTIONNAIRE

Q-1 what product would you associate with the tag line
mentioned below?
Its different.

Dont be a noodle, be a snoodle

2 minute noodles/ Bas 2 minute.
Jitna tasty, utna healthy.
Mummy bhook lagi.
Try it with a twist.
Hearty soups warm you from inside.
Fast to cook, Good to eat

Q-2 What comes first in your mind when you hear the word
Maggi?
Noodles
Fast food
Snacks
None of these.

Q-3 what is the brand that comes to your mind when we say
the word noodles?
Maggi
Top Ramen
Surya Noodles
Anil Noodles.
Soupy noodle

Q-4 Rank the following Maggi products w.r.t. frequency of

purchase with 1 being the highest rank
PRODUCT
Noodles
Ketchup
Soup
Pickles
Cubes

RANK
_________
_________
_________
_________
_________

Q-5 With what products would you associate the brand Maggi?
Ketchup

Noodles
Soup
Masala

Q-5 On a scale of 1 to 5 rate Maggi on the following

parameters
Taste
Variety/Flavours
Hygiene/Purity
Availability
Packaging (SKUs)

____________
____________
____________
____________
____________

Q6 Rank the categories which Maggi should look in future in

order of your importance :
Chocolates
_____________
Salted Potato Chips
_____________
Fruit Juices
_____________
Processed foods(Ready to use pastes, masalas)
____________
Others ( Please mention)
_____________

Q-7 how do you rate Maggi brand in terms of following

parameters:
Expertise (Competent, Innovative, Market leader)
Trustworthiness (Dependable and keep customers interest in mind)
Liability ( Fun ,interesting)
None of these

Q-8 How do you perceive Maggi products?

Good for health.
Ready to eat.
Junk food
Tasty / Fun eating

Q-9 Which Maggi products in noodles category do you

regularly buy? (Repositioning awareness)

Maggi masala
Maggi vegetable atta noodles
Maggi dal atta noodles
Maggi rice noodles mania
Others.

Q-10 Do you perceive Maggi noodles as a healthy product?

Yes
No

Q-11 If No then your suggestions for improvement as a healthy

product?
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Thank you for your answers.

It has been a pleasure interacting with you.