Good Morning/Evening Sir/Mam.

My name is Gopi and I am a student of MPIB in Badruka Institute of

Foreign Trade. Currently I am doing a research on Buying Pattern of Customers for Food & Grocery in
HyperCITY. I would appreciate if you could spend some time to share your shopping experience.

Age- (A) <20 B)20-30 C)30-40 D)40-50 E)>50

Gender- Male/ Female

Occupation- (A) Business B) Service C) Others

Marital Status (A) Married B) Single

If married then SPOUSE: (A) Working B) Not Working

1) Visit to HyperCITY in a month is

A) Once in a month B) twice in a month C) Every week D) twice in a week E) More than 2 times in week.

2)When do you prefer to visit HyperCITY?

A) Beginning of the Month

B) Middle of the Month

C) End of the Month

D) No fixed schedule.

3) Which day you prefer to visit HyperCITY in the Week

A) Monday & Tuesday

B) Wednesday, Thursday & Friday

C) Saturday & Sunday.

4) What is the avg time spent during shopping?

A)<15 MINS B)15-30 MINS C)30-60 MINS D)>1 HOUR

5)What is the avg spending in major categories?

PRODUCT CATEGORY AVG. SPEND (Rs)

Fruits & vegetables
Food & staples
Personal & Home Care
Home Based needs
International & Gourmet Foods

1
 6) What helps you to select your choice while buying?

A)Media- TV, Newspaper catalogue, Internet, Billboards etc

B)Others- Salesman demo or Explanation, offers inside the store,

7) Who takes decision for purchase for F&G in HyperCITY?

A) You B) Your Spouse C) Together D) Care taker

8) Please rate the following parameters on a scale of 1-5, 1 being strongly agree and 5 being strongly
disagree

Strongly agree………………..stongly disagree Which competitor do you

think leads HyperCITY

HyperCITY offers a wide

variety assortment in Food & 1 2 3 4 5
Grocery

Product prices are 1 2 3 4 5

competitive
HyperCITY service is good
(salesmen response,
knowledge about the 1 2 3 4 5
product)
HyperCITY cleanliness is 1 2 3 4 5
excellent
Gives good offers 1 2 3 4 5
HyperCITY product packaging 1 2 3 4 5
is good

9) Family income annually if comfortable sharing A) <2.4 B) 2.4-6 C) 6-12 D) >12

ANY SUGGESTIONS:_______________________________________________________

THANKS