Wo

rdPr
essa
saCo
nte
ntMa
nag
eme
ntSy
ste
m

www.
WPa
saCMS.
com

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pyr
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ght
©20
08|
it
heme
s.c
om
Ta
Tbl
e
abeo
l ofCo
fC o
nn
tt
ee
nn
st
t s

•I
ntroduction
•Basics
+ What ’
saCMS?
+ What ’
sWor dPr ess?
+ 5Benef i
tsofUsi ngWor dPressasaCMS
+ Get ti
ngSt ar
ted
+ WhoCanUseWor dPress?
+ Sear chEngi neOpt imization
+ EasyMenuNavi gati
on
+I ntegratedBl ogging
+ ExpandYourSi tewithPl ugi
ns
•Resour ces
•Showcase
•Themes
•About

Copyr
ight2008.i
themes.
com
I
nt
Tr
o
a d
eu
bl c
oft
i
Co
on
n:
t
ent
s
Youneedawebsi
te.

Youneedt
obeabl
etoupdat
eityour
sel
f.

Youneedi
tyest
erday
.
YouneedWor
dPr
ess.
It'
snotjustforblogsanymore.I
tcanbeaful
l
yfunct
ioningcont
entmanagement
system,lett
ingyoubuildandmanageyoursi
tewi
thoutbreaki
ngthebank.Ifyou
canuseMi crosoftWor
dorsetupaFacebookaccount,youcanuseWor dPress
foryourwebsi te.

Wor
dPr
essasaCMS:I
t'
squi
ck,easyandcheap.

Wel
i
keWor
dPr
ess.Wet
hinkyoushoul
d,t
oo.

Copyr
ight2008.i
themes.
com
Ba
Ts
ai
c
bl
eso
:fCont
ent
s
Thebasi
cstohelpyouunder
standwhyandhowt
ouseWor
dPr
essasacont
ent
managementsyst
em f
oryourwebsi
te:

•What’saCMS?
•What’sWordPress?
•5Benefit
sofUsingWor dPressasaCMS
•Gett
ingStar
ted
•WhoCanUseWor dPress?
•SearchEngineOptimizat
ion
•EasyMenuNavi gati
on
•I
ntegrat
edBlogging
•ExpandYourSitewithPlugi
ns

Copyr
ight2008.i
themes.
com
Wha
Tabt
’
l
esoaC
fCoMS
nt
en?
t
s
Acont
entmanagementsyst
em (
CMS)issof
twar
ethatmakesi
teasyf
ornon-
t
echi
estoor
ganizeandmanagewebcont
ent
.

That
’sbi
g,becausei
tmakesmai
ntai
ningandupdat
ingawebsi
tesi
mpl
eand
af
for
dabl
e.

Onceuponat imeupdat i
ngawebsi temeantpassingoffyourpoli
shedandper-
fected writ
ing to a programmerwho woul d convertitint
o a mishmash of
comput erli
ngo,of t
enunintenti
onal
lyskeweri
ngsomeoft hefinerpoint
sofstyl
e
andl ayout(”Youwant edanewpar agraphwhere?”).Theprocesswassl owand
painfulforeveryoneinvolved,nott
oment i
onexpensive.

Nowadays,thankst otheadventofWYSI WYG editors(

”WhatYouSeeIsWhat
YouGet ,
”li
ket heBoldandI tal
icfunct
ionsinMicr
osoftWor
d)andcontentman-
agementsyst ems,youdon’ tneedadegr eeincomputersci
encetoupdat ea
websit
e.Ifyoucansuccessf ull
ysendane- mail
,youcanupdateawebpage.Of
courseCMS’ scanr angefr
om f r
ee,opensourcesoftwar
etoenormousl
yexpen-
si
vecustom- designedsolut
ions.Ofcour sewer ecommendusingWor dPress,
whichistechnicall
yabl ogsyst em butcaneasilybeusedasaCMS t orun
websit
es.

ACMSisanenormousboostt
othesmal
lbusi
nessoror
gani
zat
iont
hatdoesn’
t
haveamassi
vet
echbudget
.

Itsimpli
fi
esthepr
ocessandputst
hewebsi
tebackint
othehandsofcont
ent
creator
s,all
owi
ngyoutospendmor
eti
meonwhatreall
ymat
ter
s—yourcont
ent
.

Copyr
ight2008.i
themes.
com
Wha
Tat
b’
l
esWo
ofCor
d
nt
eP
nr
tess?
s
WordPress (
htt
p:/
/www.wor
dpress.
org/
)is an open sour
ce bl
og soft
war e
package t
hatworksexcept
ional
lywellasa cont
entmanagementsyst
em.I t
makesiteasyforanyonetosetup,manageandmai nt
ainawebsi
te—without
havi
nganadvanceddegreeingeekery.

•Firstoff
,sinceWor dPressi sopensour ce,i
t’
sfree.That’salwaysa
bonus.
•Sincei t
’sopensour ceitalsohasat hr
ivi
ngcommuni tyofdevel opers
constantlyimprovi
ngt hesof t
war eandcreati
ngpluginstoexpandt he
software.
•Wor dPressletsyoucr eatepages( standalonecontent)andpost s
(t
ime- dr
ivencontent)tobui l
doutt hecontentofyoursite.
•Youcanal soeasil
ymanageyoursi te’
slookandf eelwiththemes.
Thesear ecust
om desi gnsforyoursi t
ethatcontr
olhowever yt
hingis
l
aidoutandor ganized.
•Thesof twareishighlycustomi zabl
e,soyoucanusei tforjustabout
anything.

Seepagesixtol
earnmoreabouthow t
ogetst
art
edbui
l
dingaWor
dPr
ess-
power
edcont
entmanagementsyst
em.

Copyr
ight2008.i
themes.
com
5Be
Tan
bl
eef
oi
t
fs
Coof
ntU
ens
si
t ngWor
dPr
essasaCMS:
1.CheaporFr ee
UsingWor dPressforyourwebsi
temeansit
’scheaporf r
ee.Wor dPressit
selfi
s
free,at hemei seasil
yunder$100orevenf r
eeandyousavel oadsofmoney
(compar et hecostoftempl
atevscust
om design-ht t
p:/
/i
themes.com/cust
om-
web- design-ver
sus-t
emplat
e-web-
desi
gn/
).Haven’tyouhear d?Sti
ngyisin.

2.It’
sThatEasy
Ifyou’
vegotanycomput ersavvy
,WordPr
essi
seasytouse.Ifyoucansendan
e-mail,useMi cr
osof
tWor dorsetupaFacebookaccount
,thenyoucanuse
Wor dPress.Andnormalusedoesn’
trunt
heri
skofmuckingupt hedesi
gn.I
t’
s
websitecreati
onfornon-
techi
es.

3.DoItYoursel
f
WithWordPr
essyouentert
heDo- I
t-
Your sel
fworl
d.Nomorewait
ingf
orand
payi
ngaprogrammert
ofi
xatinyer
ror,savingyout
imeandmoney
.

4.ManyUser s,ManyPl aces

WordPressisonli
neandof fer
smul t
ipl
eusers,whi
chmeansyou’ renott heonly
onewhocanf i
xsomet hinginapi nchandyoucanaccessi tf
rom anywher e.
Whichmeansi fyou’vegotInt
ernetaccessi
nTahiti,youcouldworkf rom t
here.
Thatalso meansyouri mportantsiteisbacked up on a secure serverwith
mult
ipl
eredundancies,notsomehighschoolkid’
slaptop.

5.Cli
mbt heSearchResult
s
WordPressal
somakesi teasi
ertoopt
imizeyoursear
chengineresul
ts.That
meansyoursit
eismoreli
kelyt
olandonthefi
rstpageofGoogl
eresult
s,which
meanspeoplearemorel
ikel
ytofndyou.
i

Copyr
ight2008.i
themes.
com
Get
t
Tai
bn
eg
l S
ofCt
a
or
nt
t
ee
nd
t
s:
Youcandoqui
teabi
twi
thawebsi
tepower
edbyWor
dPr
ess.Sol
et’
sdoi
t.

WordPresscanmanagesever
alt
ypesofcont
entf
oryou,i
ncl
udi
ngPost
s,Pages
andLinks.

•Postsareyourbasi ct i
me-dri
vencontentandareusedforstandar
d
blogentr
ies.
•Pagesarebasi callypoststhataren’
tti
me-dr
iven—t
hey’
readdedt othe
menuandser veast hebasi cmeatofyoursite.
•Li
nksarej ustthat—links.Thiscanbehandyf oral
i
stofrecommended
servi
cesorhel pfulsi
tes.

Maket
heBi
gDeci
sions

Beforedi
vi
nginyouneedtositdownandmakesomebi gdecisi
ons.Ifyoudon’
t
thi
nkthi
ngsthr
oughnow,youmayendupr egr
ett
ingitl
ater
.Thebiggestthi
ngto
fi
gureouti
swhatyouactual
l
yneedyourwebsit
et odo.Whatkindofcontentdo
youneedtomanage?

•Doyouneedpost s?( Maybeyoudon’ tneedoneoft hosefancyblogs,

butdoyouneedanewssect i
on?)
•Howmanypagesdoyouneed?
•Wil
lthosepageshaveahi er
archy?(Doyouj usthavefivepages,ordo
youhaveadozenpageswher esomewi l
lbefi
ledunderothers?)
•Whatdoyouwantt ofeatur
eont hehomepage?( Thiscouldbebasi c
i
ntr
ot extt
hatdoesn’tchangeoritcouldbeyourlatestnewsoritcould
behighli
ghtsf
rom withi
nyoursite)

Thesear
et heki
ndsofquesti
onsyouneedt oanswer
.Basi
call
yyou’
retr
yingto
fi
gur
eoutwhatyouneedf r
om yourwebsi
te.Onceyouhavethatsor
tedout,i
t’
s
easi
ert
ofindathemethatoff
erswhatyouneed.

Copyr
ight2008.i
themes.
com
Ge
Tt
t
ai
bn
eg
l S
ofCt
a
or
nt
t
ee
nd
t
s:
Pi
ckaTheme(
OrHaveOneDesi
gnedf
orYou)

Onceyouknow whatyouneedi t’stimetopickat hemethatcanmeetthose

needs.Whil
eit
’dbeidealt
ofindathemet hatworksperf
ect
ly
,keepi
nmindthat
i
t’spret
tyeasytoswit
chthemes.Sodon’ tst
ressoutoverfi
ndi
ngtheperf
ect
theme.It
’sOKtotr
youtaf ewdif
ferentt
hemesandseewhi chonefi
tsbet
ter.

Her
ear
eaf
ewt
hingst
oconsi
derasyoupi
ckat
heme:

•Howi sthemenuhandl ed?Willi

teasil
ydispl
ayt henumberofpages
youneedorhandl et hehi er
archyyoursit
ewi l
lrequire?Ifyou’vegot
afairamountofhi er archyadr opdownmenumi ghtbeamust( see
pg.14).
•Iswhat’sfr
ontandcent eronthetheme’shomepagewhatyouwant
fr
ontandcent eronyourhomepage?
•Isyourthemewi dgetr eady?Ifso,youcanpopsi debaritemsinand
outwithease.Ifnot ,itgetstri
cki
er.Besuretot estat hemet omake
sureit
’sactuall
ywi dgetr eady—somet hemes,especi allyfr
eeones,
saythey’r
ewi dgetr eadywhent hey’
renot(veryannoyi ng).

I
nst
allWor
dPr
ess

Nextyouneedt odownl oadandi nst

allWordPress.Don’twor
ry,it
’saprett
y
strai
ght
-f
orwardprocess.Butitcanbeinti
midat
ing,sowe’vegotafewtut
orial
s
thatcanmakei teasy(Vi si
tWPasaCMS. com andl ookf
ortheVideoTut
orial
s
underResources)
.

Copyr
ight2008.i
themes.
com
Get
t
Tai
bn
eg
l S
ofCt
a
or
nt
t
ee
nd
t
s:
PutYourSit
eTogether
Onceyou’
vepickedandi
nst
all
edat
heme,i
t’
sti
met
obui
l
dyoursi
te.

•Basicdetail
sli
keyoursite’
snameandt agli
necanbeaddedunder
Setti
ngs.
•Got oWr i
te:Page( orWri
teaNewPagef r
om theDashboar d)tostar
t
addingpagest oyoursit
e.Whileedi
ti
ngapagel ookunderAdvanced
OptionsforPagePar entandPageOr dertochanget hehi
erarchyand
orderofyourpages.
•Ifyou’r
eusingabl og(oranewssection)got oWr it
e:Post(orWr i
tea
NewPostf r
om theDashboard)tost
artpopul at
ingyoursit
ewi th
content.
•UnderDesi gn:Widgetsyoucancustomi zethesidebarorfeature
areasofyourt heme.

KeepitMaint
ained
Onceyoursit
eisupandr unni
ngyoujusthavet
okeepitgoi
ng.Updat
eyour
newsorblogfr
equent
ly
,changeoutf
eatur
esorhi
ghl
i
ghtsandkeepyourst
ati
c
cont
entuptodate.

Updat
esar
eabr eeze,t
hankst
oWordPress,whi
chmeansyoucanspendmor
e
t
imeonyourcont
entandlesst
imepr
etendingt
obeatechi
e.

Copyr
ight2008.i
themes.
com
Who
Ta Co
bl
e a
fnU
Cos
nt
eeWo
nts r
dPr
ess?
Theshortansweri
sanyone.Wor dPressi
sapr ettypower
fulsyst
em anditcan
easi
l
ybecust omi
zedforyourneeds.Ther
ear ethemesspeci
fi
call
ydesi
gnedfor
al
lsort
sofscenari
os,incl
udi
ngblogs,mini-
sit
es,onli
nestor
es,photogal
leri
es
andmore.

AWor
dPr
esssi
tecanwor
kwel
lforj
ustaboutanyone:

•Smal lbusinesses&cor porat

ions
•Service-ori
ent edcompani esl
ikeplumbers,r
ealest
ateagent
s,car
dealers,etc.
•Consul tants,freel
ancers&coaches
•School s,nonpr ofi
tsandchurches
•Bands,ar t
istsandcr eat
iveprofessi
onal
s

IThemes.
com hasadiver
secol
lect
ionoft
hemesthatcanmeetj
ustaboutany
need,butt
her
earealsomorespeci
fict
hemesavai
l
able:

•E-Commer ce:I
fyouneedanonl i
nest ore,Ecommer ceThemeshas
t
hemest hatoff
erfull
yf uncti
onalonli
nest ores:
(htt
p:/
/ecommer cethemes. com/).
•Photographers:ShutterThemesof fer
st hemesspeci fical
l
ydesigned
f
orphot ographers(http://
shutt
ert
hemes. com/ ).
•RealEst ateAgents:RealEst ateThemeshast hemesdesi gnedwit
h
realestateagentsinmi nd(htt
p:/
/r
ealestatethemes.com/ )
.

Copyr
ight2008.i
themes.
com
Se
Ta
ar
bc
l
eh E
ofn
Cog
ni
n
t
ene
tOpt
s imi
zat
ion:
Search Engine Opt
imi
zati
on (SEO)is allaboutopt i
mizing yourwebsi
te’
s
posi
ti
on in sear
ch r
esul
ts.Many books have been writ
ten aboutSEO and
websit
esarededicat
edtoit
.It
’sbi
gbusiness—andi tshoul
dbe.

Showinguphi gherinsear
chr esul
ts(l
ikewhenyougot oGoogl
eandt ypeina
phraseorkeywor d)usual
lymeansmor et r
aff
icandmor ebusi
ness.Whi chi
s
anotherreasonwhyusi ngWor dPressasacont entmanagementsystem isa
goodi dea.WordPressisespecial
l
ywel lsui
tedforboosti
ngyoursi
te’
sr anki
n
searchengines

How SEO Wor ks

SEO i spartscience and partar
t.The SEO expertsfigur
e outwhatsear ch
engineslookatwhent heyr ankwebsit
es.Thent heyfigur
eoutwhatcanbe
tweakedtoi mproveasite’
sr anki
ntheresul
ts.SomeSEO t act
icsareofques-
ti
onablevalueandot hersareborder
li
neunethical
,butthemai nst
ream ofSEO
thoughti
ssimple,basicimprovement
sthatwil
lboostyourrankinsearchengine
result
s.

It’
susuall
ysimpl
ethingslikefi
guri
ngoutkeywordsforyoursit
eandthenputt
ing
thosekeywordsinther i
ghtplaces.Thoseri
ghtplacesincl
udethet
itl
ebar(the
textthatshowsupatt het opofyourbrowser
),anyheaders,headl
i
nesorbol d
textonapage,andt hemet adata(helpf
uli
nfor
mat i
oninapage’scodethatis
notvisibl
einabrowser).

It
’sreal
l
ynotr ocketscience.Whatsear chenginesdoislookatapageandt r
y
tofi
gureoutwhat ’
sthemosti mportantthi
ngont hatpage.Forapaget obet
he
numberonesear chresultforsomethingliker
ocketscienceitbett
erhavet
he
words“rocketscience”andot herimpor t
antkeywordsinkeyl ocat
ionsont
he
page.Otherwiseit’
sprobablynotreall
yaboutrocketsci
ence.

GoodSEO isaboutrecognizi
ngthesamet hi
ngforyoursi t
e.Soifyou’
rei
nthe
r
ocketsci
ence busi
ness,you’d pr
obablyhave keywor dsli
ke r
ocketsci
ence,
r
ocket
s,propul
si
on,physics,NASA,booster
,missi
le,etc.Andyou’
dwanttouse
t
hosewordsinyourheadlinesandotheri
mportantplacesonyoursit
e.

Copyr
ight2008.i
themes.
com
Se
Tar
abc
l
eh E
ofn
Cog
ni
n
t
ene
tOpt
s imi
zat
ion:
GoodSEO isaboutrecognizi
ngthesamet hi
ngforyoursi t
e.Soifyou’
rei
nthe
r
ocketsci
ence busi
ness,you’d pr
obablyhave keywor dsli
ke r
ocketsci
ence,
r
ocket
s,propul
si
on,physics,NASA,booster
,missi
le,etc.Andyou’
dwanttouse
t
hosewordsinyourheadlinesandotheri
mportantplacesonyoursit
e.

How WordPressWor ksf orSEO

Outofthebox,WordPr essisSEO-fri
endly
.Itput
simpor
tanti
nfor
mat
ioninthe
ri
ghtpl
acesbydef
ault,soasl ongasyoufil
li
ntheappr
opri
atei
nfor
mat
ion,you’
l
l
haveagoodstar
tinthesear chengineranki
ngs.

Butther
ear eal
soanumberofext
rastepsyoucant
aket
oopti
mizeyoursear
ch
engi
ner ank,manyofwhi
chareei
therbuil
tint
oWordPr
essoreasi
l
ymanaged
wit
hplugins:

•How t oMakePr ettyPer mal inks( ht t

p://
it
hemes. com/prett
y-per mal i
nks-
can-hel p-
you-i
n-the-sear ch-engi nes/ )-Per mali
nksar ethedi rectur l
stoyour
contentandopt i
mi zinghowt hosel inksappeari sgoodSEO.
•EasySEO:Googl eSi t
emapsGener ator(htt
p:/
/i
themes. com/easy- seo-
google-sit
emaps- gener ator
-plugin/ )-Thi splugincreatesasi temap,whi chis
awi delyadoptedst andar damongsear chengines,andhel psi mpr oveyour
searchr ank.
•How t oAddMet aTags( htt
p: //
bli
p. tv/
fi
le/694847)-Thi svideot utorial
explai
nshowt oaddmet atags,whi char einfor
mat i
onembeddedi nyour
sit
e’scodet hattellsear chengi neswhatt ypeofcont entyouhave.
•IncludeYourMai nKeywor dsi nYourTi t
leBar( ht
tp://
bli
p.tv/f
il
e/694845)-
Thisvideot ut
ori
alexpl ainshowt oeasi l
yaddyourwebsi te’skeywor dsto
yourtit
lebarforanot herSEO boost .
•Maxi mizingLocalSear ch( http:/
/it
hemes. com/local
-search-i
s- what -
matters/)-Localsear chi simpor tantf ormanybusi nessesandor ganizati
ons,
sobesur etotakest epst oopt i
mi zeyourr anki
ngf orlocalsear ches.

Usi
ngaplat
forml
ikeWordPressandat
hemet
hatbui
l
dsonWordPress’
sSEO-
f
ri
endl
yfeat
ureswil
lmoveyoursit
etot
het
opoft
hesear
chr
esult
s.

Copyr
ight2008.i
themes.
com
Ea
Ts
ayMe
bl
e n
ofCuN
ont
ea
nv
t
sigat
ion:
Oneofther easonsWor dPressworkssowellasacontentmanagementsyst
em
i
sbecausei tmanagesandupdat esmenunavi gat
ionf
oryou.Asyouaddpages
toyoursit
e,they’
realsoaddedtoyoursit
e’smenu.Notonlycanyouaddpages
toyoursite’
smenueasi l
y,butyoucanal sogivethosepageshierar
chyand
easi
lycreateamul t
i-
ti
eredwebsit
e.

Butevenbett
eristhatmanyt hemesofferdropdownmenunavi gati
on—justli
ke
themenusonthissit
e:r ol
loveramenui t
em andt heopt
ionsappearbel
ow.This
makesiteasyforuser stonavigateamul ti
-t
ier
edsit
eandf i
ndtheinfor
mation
they’
rel
ooki
ngfor.Butitalsomakesiteasierforyout
okeepyoursitewellor
ga-
nizedandeasyt onavigate—wi t
houtneedingt oknow thecodi
ngthatmakes
dropdownmenuswor k.

Copyr
ight2008.i
themes.
com
I
nt
Teg
abr
l
eat
oe
fd
C B
onl
t
eog
nt
sgi
ng:
Oneofthebenef
it
sofusingWor dPressasacont
entmanagementsyst
em ist
hat
f
ir
standfor
emostWor dPressisbloggi
ngsof
tware.That
’swhati
twasdesigned
f
or.Whi
chmeansi t
’sperfectf
ormanagingconsi
stent
lyupdat
edcont
ent.

Youmaybethinki
ngthatyourwebsit
edoesn’
tneedablog.Butyoumightwant
t
oreconsi
der
.Bloggi
ngisagr eatwaytosetyour
sel
fupasanaut hor
it
yinyour
f
iel
d.

Buteveni fyoudeci
denottohaveatradi
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