You are on page 1of 22

• Haw 106HneH!,D,soHHoH npa3.QH.

HKAJlfl Bosch

• VlHTepsblO C MeHeg>KepOM no npOAa>KaM s3aKaSKaSbe 11 CpeAHeH ASHl-1

• Po 6e pr 60 W: Hall ano ne reH.Q.bI

.:

125 I! Bosch

...

Jler 1886-2011

RE-O I N!l1 MAPT 2011

o BOSCH

Pa3pa6oTaHOAAA >KJ.13 H J.1

2 I KOnOHKa pe):laKTOpa BeAOMOCTM 60w I Mapr 2011 I NQl

YBa>KaeMbleKonnerM.

Bcrpeuaare nepBblH BblnYCK >KypHana «Benovocra DOW» B 2011 ro,QY!

3TOT ron - ocobeu H blH ,[Infl HaweH KOMnaHI1I1. M bl OTMe4aeM .,[IBa Ba>KHblX 10611neA: 125-neTl1e KOMnaHl111 Bosch 11 150 ner co ,QHA pO>K,[IeHI1R ee OCHOBaTenA P06epTa boura. B MI1HYBweM ro,QY Mbl ycneuruo npeononenu .cj:lI1HaHCOBbIH KPI1SI1C 2008-2009 rr. npo,[laml1 KOMnaHl111 B Ml1pe ysenl1411nl1Cb ua 24% no cpaSHeHl110 C npe,,[Ibl,[lYIl.II-1M rO,[lOM, COCTaBI1S 47,2 Mnp,[l. e apo, 4TO RBnReTCR peKop,QHblM nokasarenev 33 BCIO I-1CTOpl1lOKOMnaH 111-1.

B HaweH >K113HI1 np01-130WnO MHoro C06b1TI1H. 0 KOTOPblX Bbl np041-1TaeTe ua crpaHl1l1aX >KypHana. To, 4TO KOMnaHI-1R Bosch n pencraanaer CerO,[lHR - 3TO pesyn srar COBMeCTHOH pa60Tbi scex 6e3 I-1CKnlO4eHI1R ee COTPY,QHHKOB. Ka>K,[IbIH 113 Hac RsnAeTCR 4aCTbIO 125-neTHeH I1CTOPI-1I1 Bosch.

}/(enalO BaM HOBbiX CBepWeHI1H, MHoro cun 11 3Heprl1l-1!

HCKpeHHe Bawa, AHaCTaCHR KaHaJ1eC, MKT-COM,-CIP

06pall.leHI1e ¢!paHlIa ¢!epeH6axa .

HOBOCTM.MMp

Haw 10611neH! .oBOHHOH npa3,QHI-1K ,[InA Bosch ..

Bosc hG lobe - 3H aere n 11 Bbl. 4TO aro? ..

BblcoKl1e rexuonoruunna n P0l13BO,[lCTBa nexapcra ..

3al1.ll1Ta 1-1 yaepenuccn, or Bosch Healthcare ..

HOBOCTM.POCCMA

HOBblH lIeHTpanbHblH ocj:lI1c Bosch B Mocxse ..

OTKpblTl1e nepaoro cxnana 6CX BO Bna,[ll-1BocToKe ..

.o,BciHHafl uarp ana ,[InA Bosch CI1CTeM bl 6esonacHocTI-1 .

PT Awards B pyxax CTpaH peruoua SE~ ..

HOBOCTM.YKpaHHa

Bosch CI1CTeMbl 6e30nacHocTI-1: ce30H TpeHI-1HrOB OTKpbIT! ..

Orxpurae HOBOH aBTOpI-1311pOBaHHoH CTaHlIl-1l1 .

Bosch Service ,,'AIt1C-.oHenponeTpoBcK» .

nIOAM.I-1HTePBblO

Ycneuruoe COTPY,[IHI14eCTBO 6113Heca C anacrero .

HOBocTM.PerHoH

npa3,[1HOBaHI1e 125-neTI1A Bosch .

npOAYKT

Kocj:leMaWI1HbI acnpecco Bosch VeroBar:

npocPeCCI-10HanbHblH 6apI1CTa Y BaC,[IOMa ..

Eonsuie ·cj:lYHKlII1H C MeHbWI1MI1 113,Qep>KKaMI1 ..

C 11 CTe M bl 6eson acuocru Bosc h .

Six toNine

llerp M 11 POHO B: «Ha W odi I1C - 3TO H aCTOR Il.II-1 H

KaneH,QOCKon Halll1H: 18 CTpaH C 5 KOHTI1HeHTOB) ..

I-1CTOPHJI

P06epT 60w: Ha4ano nereH,[Ibi ..

MHeHMe

llapruepu uanpaaneuua Buderus 11 Bosch TepMoTexHI1Ka 113 paauux CTpaH ..

3 >KYPHan:
4 «BeAoMocTH DOW»
4
5 IbAaTenb:
5
000 «P06e PT DOW»
6 Yn. AK<lAeMHKa KoponeBa, A. 1.3,
6 crp.5
7
7 129515 MOCKBa, Pm
+7 (495)937 0400
8
8
9 npM Y'IaCTMH areurcraar
Starget
9
10 rnasHblH peAaKTop:
AHacracHA KaHanec
Anastasia. Kanaies@r·u .. bosch.com
14
15
15 BCA HHtPopMa~HA ABIlReTCR
COOCTBSHHOCTblO KOH4epHa
16 Robert Bosch GmbH.
nepene4aTKI1 H CCblnKI1 ua
18 TeKCTbI 1'13AaHHR '6e3 cornacaa
20 H3AaTenA aanpe l4e Hbl. BeAOMOCTM liow 1 MapT 20111 NQ1 06paLlleHI1e ¢lpaHlIa ¢epeH6axa 1 3

A·oporHe KonnerH!

R Bbl pascaro CBOIO n 114 HylO rny60KYIO 6narOAapHOCTb HaWI4 M COTPY,QHI4KaM, a TaK}f(e 6naro,QaplO I4X OT nl4l1a n paaneu I1R KOM naHH 14 sa nOAAep}f(KY 11 cOnI4AapHOCTb, B nepuon Kp14314CaAnA Hac crane OC068HHO Ba}f(HbIM cnpaaennuac pacnpenenun, HarpYSKY ua ecex 4neHOB KOnJleKTI1Ba TaK, 4T06bl nOJlHOCTblO COOTBeTCTBOBaTb O,QHOH 113 ueHHOCT8H Bosch - «cnpaBe,QnI4BOCTb 11 4eCTHOCTb»,

B 2011 ro,QY ,QBI1}f(YLlIeH Cl-1nOH pOCTa noon pe}f(HeMY OCTaHeTCR a311aTCKI-1H peruou, M bl BI-1,QI-1M nepcnexTI1BY 03AOpOBJleHI-1A 6143Heca ua ceeepo-araepmeauCKOM KOHTI1HeHTe, a pa3B14TI-1e 13 Espone, ,QYMalO, 6Y,QeT npOXO,QI1Tb B C,Qep}f(aHHOM TeMne. B nporuosax ua 2011 ron Mbl I1CXO,QI-1M 113 roro, 4TO 061l.1eMI1- POBOH 06beM npona:« enepaue npeaucur Py6e}f( B 50 Mnp,Q, eepo, Kon 114eCTBO COTPY,QH I1KOB Bosch, npennonoxorren bHO, AOCTl1rHeT 300 000,

Haw MI4 p MeHReTCR ace 6blcTpee, KOH KypeHlIl1R co CTOPOHbl KOMnaHI4H 143 HOBbiX I4H,QYCTpl4anbHbIX CTpaH 11 orpacnea B03paCTaeT, 3Ha4eHI1e no 1-1 cepBI4Ca noasuuaerca, a aro 3Ha411T, 4TO Knl1eHTbl 6Y,QYT O}f(I1,QaTb OT Hac KOMnneKCHblX peWeHI1H 11 npenno}f(eHI1H, no::nOMY Mbi 6YAeM aKTI-1BHO I1CnOnb30BaTb OTKPbl 13 aio LlII4 eCR 13 :310 H 06nacT14 1303 MO}l{H OCTI1 6143Heca, OCBal1BaTb HOBbie cerMeHTbl psuuca, ueneuanpaeneuuo 3aHI1 M aTbCA TeMaTI1KOH B0306HOBJlReMblX I4CT04HI1 KOB 3 Heprl1l1 11 3neKTpoM06I1nbHOCTI4. Bosch 6Y,QeT Y4aCTBOBaTb 13 C03,QaHI1I-1 HOBblX uanpaBneHI4H paSBI-1TI1R, a He BbIHY}f(,QeHHO nOAKnlO- 4aTbCA K pa3pa60TKaMAPyr14X KOMnaHI-1H, DnR sroro He06xo,QI4MO 60nbwe M0611JlbHOCTI1 11 CMenOCTI1, B TOM 4l-1Cne, CMenOCTI1 3KCnepI4MeHTl4pOBaTb, Tonsxo TaK Mbi CMO}f(8M pa3BI-1BaTb uanpaaneuua HaweH,Qearensuocru 14 MeHRTbCR 13 YCKopeHHOM rerane.

R y6e}f(AeH, 4TO 13 HblHeWHeM rO,QY3TI-1 sana- 411 OTKPOIOT HaM MHoro B03MO}f(HOCTeH. BblCOKaR CTe ns Hb nORJl bHOCTI1 no OTHOWeHl-11O K KOM naHl411 11 M9H HO 13 CnO}l{H ble nepl10Abl, CnJl04eH HOCTb 14 3 HTY31-1aSM acex COTPY,QHI-1KOB BCeJlRIOT B M.eHA YBepeHHOCTb, 4TO Y Hac xopouiue craproaue n0311l11414 ,QnA roro, 4T06bl BMeCTe npe onone n, npeACTOALlIl1e nepeMeHbl ..

n03TOMY, B rOA 125-neTI4R Robert Bosch GmbH B 3HaK ocoooro OTHOWeHI4 R K Haw H M COTPYAH 14 KaM Mbl npl1HRnl4 peure aue 0 asmnare Ka}f(,QOMY 4JleHY rpyn n bl KOMnaH I1H 10611neH HO H AeH8}f(HO H npeMH 14. C .3TOH uensto 6bln paapafiorau pernaraeur asmnar C Y4eTOM craxca paboru B KOMnaHI1I-1, KOTOPblH 6y,QeT a,QeKBaTHO peanaaoaau 13 HaWI4X cPl1nl1anax no BceMY MHPY,

Mbi BCTynl4nl4 13 2011 ron C rOPAOCTblO sa ceepWeHI4R B npOWJlOM 11 C YBepeHHOCTblO 13 Y):Ia4HOM peWeHl11-1 CTOALlII1X nepen HaMI1 aanau, )l(eJlalO BaM, BaWI-1M ceMbAM 14 HaweH KOMnaHl111 B 3TOM rOAY scero cauoro ,[I06poro 14 60nbwI1x vcnexoa.

2011 ron tlnR HaweH KOMnaHI4I-1- oc06eHHbI H .. l'pynna Bosch npaaauyer ,QBOHHOH 106I4nei1: 125-neme Bosch 14 150 ner co ,[IHA pO}f(,[IeHI-1A ee OCHOB.aTenA P06epTa 60wa.

B npoumov rony o6beM nponax rpynnu Bosch YBen14411JlCR ua 24% no cpaBHeHl410 C 2009-M rO,[lOM. TeM caMblM KOMnaHI4A .,IJ,OCTl4rna cauoro asrcoxoro ua cerO,QHRWHI1 H,IJ,8Hb pe.synsrata B CBoeH I4CTOPI1I1, npeononena KPI-131-1C 11 aepuvrtacs no 06beMY npoaa:« 1-1 ,QOXO,lJ,aM ua ypOBeHb 2007 rona, BHYTPI4 KOMnaHl111 nY4wI1H peaynsrar zie aoucrpupyer uanpaeneuue "ABToM0614nbHble TeXHOnOrl4l1», B KOTOPOM np14pOCT COCTaBl-1n 29%, "npOMblwn8HHble TeXHOnOrl4l-1» YBenl1414nl1 ,[IonlO ua 27%, a cexrop «noTpe6l-1TenbCKl-1e roaapu 11 Crpoarensnue TeXHOnorua» nopanoaan CI1JlbHblMI4 nOKa3aTenRMI4, YBenl-1414B npupocr ua 10%, Mbl npouinu npouecc BOCCTaHO an e H 11 R, M acurraf 1-1 re M n bl KOTOPO ro Ka3aJll-1Cb HaM HeB03MO}l{HbIMI1, Taxoe paSBI1Tl4e nOKa3b1BaeT npaeuru-uocre HaWI1X ,QeHCTBI-1H no npeo,,IJ,OneHI-1IO Kpl13l1ca. M bl o6eCne41-1n14 nI1KBI-1I=\HOCTb, cnenanu ace B03MO>KHOe ,QnA COXpaHeHI4A nepcouana, npo,[Ion}f(I1JlI-1 I1HBeCTI1l1110HHbie n poex ru, nO,[l,[lep}f(anl4 ua BblCOKOM ypoaue cP14HaHC14pOBaH148 I4CCne,[lOBaHI1HI4 KOHCTPYKTOPCKI-1X paspafioro«,

Baw cIlpaHII cIlepeH6ax, npeaceaarefl b n oeen eu I1R

4 I Hoaocra. Ml-1p BeAOMOCTM 60w I Mapr 2011 I NQ1

Haw 106HneH!ABoHHOH npa3AHHKAJlABosch

B COCTaB rpynnbl Bosch BXOAAT Robert Bosch GmbH H 60nee 300 AOllepHHx KOMnaHHH H perHoHanbHblx npeAcTaBHTenbcTB B 60 crpaaax MHpa. C YlieToM napmepoa rpynnbl B o6nacTH npoAa>K H ycnyr, KOMnaHHA Bosch npHCYTCTByeT npHMepHO B 150 crpaaax, a WTaT COTPYA.HHKOB COCTaBnAeT 60nee 280 000 lIenOBeK

B 2011 ro,QY lpynna Bosch OTMe4aeT ,QBOHHOH 10611neH: 125 ner CO,QHA OCHOBaHI1A KOMnaHl111 11 150-H ,QeHb PO>K,QeHI1R P06epTa 60wa. 1061-1neH naer YHI1KanbHYIO B03- MO>KHOCTb npukoaan, BHI1MaHl1e ny6nl-1KI1 K Bosch ua uenblH ron KaK cpe,Q11 uene sux aY,Ql-iTopl-1H KoMnaHI1I-1; TaK 1-1 no BceM pblHKaM B uenov. npa3,[1HI1KI1 OTpa>KalOT npownoe, HaCTOA~ee 11 6Y,Qy~ee Bosch. BeKoBaA I1CTOPI1R, crparer ua, KynbTYpa 1-1 MHorOneTHI1H onur KOMnaHHI1 BO scex cdiepax B HaCTOA~ee BpeMA ABnAIOTCA KnlO4eBbiM Tpe60BaHI1eM ,QnR ycneunroro pa3BI1TI1A 6113Heca.

DnA rnaau rpynnu no npoexry 11 lIeHTpanbHoH KOPnOpaTI1BHOH KOMMYHI-1Kalll11-1 YTbl-M I1Xa8n bl DIOPI1T, 125-neTHI1 H onu r Bosch I1MeeT orpov Hoe 3Ha4eH l1e ,QnA 6Y,Qy~ero KOMnaHI1I1: «(Mbl paccetarpaaaev I1CTOPI1IO Bosch KaK cTI1Myn,QnA HOBblX 11 none snux pe uieHI1H, npO,QYKTOB 11 ycnvr».

no cnvuaio ,QBoHHoro 10611neA Bosch npoaener no BceMY

MI1PY 60nee 400 MepOnpI1ATI1H, 2501-13 KOTOpblx-,QnA coTPY,QHI1KOB KOMnaHI1I1, koropue ABnAIOTCA O,[lHOH 113 Ba>KHblX ueneaux ay,QI1Topl1H Bosch. nOCBR~eHHble 11M TOp>KeCTBa npOH,QYT B npe,QCTaBI1TenbCTBax no BceMY MI1PY non ,QeB1130M «Onacafo BaM». MepOnpl1ATl-iA 6Y,QYT BKnlO4aTb B ce6A nOCe~eHI1A 3aBo,QoB, CnOpTI1BHble 11 pasanekareneHblex npe,QcTaBneHI-1R,QnA ,QeTeH, a TaK>Ke paanuuuue 06- paaoaareneuue nporpaMMbL

nepBblH TO p>KeCTBeHHblH KOHlIepT, nocBA~eHHblH

npa3,[1HOBaHI1IO ,QBoHHoro 1061-1neA Bosch, COCTOAnCA 4 cPeBpanA B WTYTrapTB (fepMaHI1A). Meponpaatae npoxonuno B KOH~epTHOM sane ropona, OKDno 2000 rocrea Hacna,Ql-1nl1Cb BblCTYnneHl1eM CI-1McPoHI14eCKOro opkecrpa, xopa Bosch 11 MeCTHoro rauueeaneuoro aHcaM6nA. B nnauax KOMnaHl111 Bosch - nposeneaue nO,Q06HblX npoekros B nO,Qpa3,QeneHI-1AX 11 Ha~110HanbHblX npe,QCTaBI1TenbCTBax no BceMY MI1PY ,[InA Knl-1eHTDB, napruepoe 11 ,Ql-1nepOB.

BoschGlobe - saaere nH Bbl, uro 3T01

no cnYlIato ABOHHoro to6HneA B KOMnaHHH Bosch, B 2011. roAY 6bln 3any~eH HHTepaKTHBHblH Be6-caHT

CaHT n pe,QCTaBnAeT C060H B pauiaioum HCA 3e M HO H uiap, ua KOTOPOM BI1,QHO, B KaKI1X 4aCTAX CBeTa n 10,1'1 11 Ha>KI-1MaIOT ua CCblnKI1 Bosch B I1HTepHeTe. Ha CTpaHl1l1€ npe,QOCTaBneuo MHOTD 1-1 HcPOP M aua 11, BKnlO4aA BI1,QeD-coD6~eHI1R OT HaWI1X COTPY,QHI1KDB CD acero Ml1pa, n03,QpaBnAIO~I1X KOMnaHl11O C 106i4neeM. Ecnl1 nocvorpen, ace 80 BI1,Qeo, TO MO>KHO vcnsuuan, rl1MH KOMnaHI1I1. TaK>Ke MO>KHO Y3- HaTb, KaK Bosch I-1cnDnbsyeT B0306HDBnAeMYlO8Heprl-11O 11 pa3BI-1BaeT 6Y,Qy~ee rpaucnopra.

DocTaT04Ho onuoro Knl1Ka, 4T06bl OmpaBI1TbCR B nyTeWeCTBl1e B npownoe. TaK ,QnR nOCeTI1TeneH catrra OTKPbI BaeTCA B03MO>KHOCTb nOCeTI1Tb 60nee 150 paSHOO- 6pa3Hbix MeCT 11 norpYSI1TbCR B I1CTOPI-1IO Bosch. Ecnl-1 >Ke 06paTI1TbCA K 6Y,Qy~eMY KOMnaHI-1I1, TO nlO60H >KenalO~I1H MO>KeT ua rnobyce OCTaBI-1Tb OTMeTKI1 B cPopMe pasnuuHblX l-1,QeH I-1nl-1 nO>KenaHI-1H.

DnA caMDCTORTenbHDro .I1CCne,QOBaHI-1A caara MO>KHO aocnonsaoaatsca cnelll-1anbHblMI-18KCKYPCI1RMI1 ua pasnl-14Hble TeMbl. CaHT ,[IOCTYneH ua HeMellKOM 11 aHrnl1HCKOM A3blKax. B Te4eHI-1e 2011 rona OH 6Y,QeT perynapuo nDnonHRTbCA HOBblMI1 BI1,QeD, cPoTorpacPl1RMI1 H ,Qpyrl1MI1 re MaTI14eCKI1 M 11 8 KCKYPCI1 R M 11.

BeAOMOCTM liow 1 MapT 20111 NQl HOBOCTI'I. Ml'lp 1 5

BblCOKHe rexaonoraa AI1R npOH3BOACTBa nexapcra

AnA nOTpe6HTeneH Boehringer Ingelheim COTPYAHHKH KOMnaHHH Bosch YnaKOBOIlHble TeXHonorHH paJpa60TanH HOBYIO ynaKOBOIlHYIO nHHHIO, KOTopaA He TonbKO rapaHTHpyeT 6eJOnaCHOCTb, HO TaK>Ke COBMel,QaeT ABa lflapMa,-,eBTHlieCKHX ynaKoBoli HblX MeTOAa.

HOBMI n 1'1 HI'I R,Qn R cj:JacOBKI'I nexapcraeu H blX n penapaTOB RBnReTCA O,QHOH J.13 caMbiX ,[InJ.1HHbIX korna-na- 60 np01'l3Be,[leHHb1X Bosch. B 2011 ro,QY 61-MlnpoBaR BbiCOKOTeXHOnOrl'l4 HaA n 1'1 HJ.1A 6Y,[IeT sanyuteua ,[InA np0J.13BO,QcTBa nekapcr a .. CaMaA 60nbwaA c06paHHaA 4aCTb Y>Ke HaXO,[lI'lTCR B 61'16epax (fepMaHJ.1R) ua drapMa~eBTI'I4eCKOM saeone Boehri nger I ngelheirn B CTepl'lnbHOM nOM€ll.IeHI'II'I, KY,[Ia MO>KHO nonacn, ronsxo B

cneuuansuoa O,[le>K,Qe.

100% 6e30nacHocTb 1'1 4J.1CTOTa - H€npeMeHHble yenoBI'IA np0J.13Bo,,QCTBa neKapCTB€HHbIX npenaparoa 1'1 J.1M€HHO 3.Q€Cb J.1CnOnb3yeTcA TeXHOnOrJ.1A J.130nHTOpOB, npaM€HAeMaR B KpaHnbcxaHMe. vl3onATop npe.QCTaBnR€T C060H repMeTJ.14HO 3aKpblBaeMYfO pa604YIO 30HY aoxpyr HanOnHAIOIl.IJ.1X MaWJ.1H,. 4TO n03BonReT rapaurupo aan, co- 6nlO,Q€HJ.1e crepansuux yenOBI'IH. COTPY.QHJ.1KI'I, I'ICnOnb- 3YIOI.l.IJ.1€ J.130n ATOP bl, 06cnY>K1'I BalOT 3TJ.1 Maw 1'1 H bl Ton bKO uepes cneuuaneuue OTBepCTJ.1R C n.ep4aTKaMI'I.,QnR PYK.

npOI'l3BO.QCTBeHHaA MOIl.lHOCTb 060PY,QOBaHI'IR - BblnYCK 600 e,QI'IHI'I~ B MJ.1HYTY (uanpuaep, 6YTbln04eK).8To 03Ha- 4a€T, 4TO B CYTKJ.1 eYMMapHblH BblnYCK 6Y,QeT paBHRTbCH H€CKOnbKI'IM COTHAM TbICR4. ,,<3TO eaMblH 60nbWOH 3aKa3 ,QnA O,QHOH ynaKoB04HOH nI'lHJ.1J.1 ua cerO,QHAWHJ.1H ,,QeHb, C,Q€naHHbIH O,QHOH cj:JI'lPMOH», - rOBOpJ.1T TOMac MaK, MeHeA>Kep no npoeKTaM Pharma Liquid (KpaHnbcxaHM).

B HaCTOAll.Iee BpeMA nJ.1HJ.1A nooxozurr TeCTOBbie J.1CnblTaHJ.1A non KOHTpOn€M J.1HCn€KTOpOB no Ka4€CTBY 143 Valicare BO ¢paHKcPYPTe. :;ha,Q04epHAA KOMnaHJ.1R Bosch recrupyer naboparopuoe o60pY,QoBaHl'le J.1 .,QaeT 3eneHblH CBeT ronsKO B TOM cnyuae, korna ace B nopamce. I1roPb Kpacyna, O,QJ.1H J.13 Y4aCTHI'IKOB KOMaH,Qbl YTBep}l{,Qa€T: (KnI04eBbiM MOMeHTOM ABnReTCA T04HOCTb, C KOTOPOH HanonHRIOTCH 6YTb1n04KI'I. HaM npI'IXo,QI'ITCA c06mO,QaTb 04eHb He6onbuiyio pa3HJ.1~y Me}l{AY 1190 J.11210 MJ.1nnl'lrpaMMaMI'I».

60nee 100 COTPY,QHJ.1KOB KOMnaHJ.11'1 Bosch Y4acTBYIOT B 3TOM npoexre: ,QJ.13aHHepbl J.1 npOrpaMMJ.1CTbl, TeXHI'IKI'I J.1cn€lIJ.1anJ.1CTbl no npO,Qa}l{3M., J.1HCneKTopa Ka4eCTBa 14 cneuuan I'ICTbl no nnaHJ.1pOBaHJ.11O npOI'l3BO,QCTBa.

«Flpoexr nO.Q06Horo MacwTa6a MO}l{eT 6blTb ycnewHblM nl'lWb B TOM cnyuae, ecnu Me}l{,[lY Y4aCTHI'IK3MJ.1 pasuux KOMaH,Q ecru B3aI'lMOnOHJ.1MaHJ.1e», - nozrraepxnaer HoaXMM Wsaiill-lep, MeHeA>Kep no npOeKTaM B Boehringer Ingelheim.

3a~HTa H YBepeHHOCTb OT Bosch Healthcare

KOMnaHI'IR Bosch ABnA€TCA O,QHI'IM 143 caMblX aKTJ.1BHbIX Y4aCTHI'IKOB n3pTHepCKOH nporpaMMbl no J.13Y4eHJ.1fO npo- 6neM cepnua, KOTopaR uaueneua ua 06een€4eHJ.1e nauu€HTOB, crpanaiouiux XPOHI'I4€CKJ.1MJ.1 3a6oneBaHJ.1AMJ.1, HenpepblBHblM y,QaneHHblM Ha6nfO,QeHJ.1eM.

B 2009 rony ace pa60Tbi B 06naCTJ.1 TeneMe,[ll'lllJ.1Hbl npoBOAl'lnJ.1Cb non 3rJ.1,QoH Robert Bosch Healtheare GmbH, 4TO HaXO,QI'ITCR B BaH6n1'lHr€He (fepMaHJ.1A) 1'1 nano AnbTO (KanJ.1cj:JopHI'IA). Ha cero.,QHAWHJ.1H,QeHb B STOM nonpas,QeneHI'II'I Bosch, OCHOBHblM PblHKOM koroporo ABn.RIOTCA Coe,QI'IHeHHbl€ WTaTbI, patioraer oxono 200 COTPY,QHI'IKOB.

llepe3 Charite University Clinic B 6epnJ.1He 14 60nbHJ.1l1Y

Robert Bosch B WTYTrapTe 354 C€P,Q€4HO 60nbHbix nonY41'1- nl'l cnelll'lanbHbl€ KOMnneKTbI, n03BOnRfOIl.Il'le B ,QOMaWHI'IX ycnOBI'IAX scero sa 8 MJ.1HYT J.13Mepl'ITb Bee, KpOBAHoe ,QaBneuae, 14 yposeus HaCblll.leHJ.1R KPOBI'I KJ.1CnopO,QOM. $1431'10- nOr1'l46CKJ.1e ,QaHHble nepecunaiorca no J.1HTepHeTY B ueurp TeneMe,QI'I~J.1Hbl, rne J.1X aHallJ.13l'1pyfOT npocj:JeCCI'IOHallbHbl€ Me,QJ.1l1J.1 HCKJ.1€ COT PY,Q H 1'1 KI-1.

(Y,QaneH H bl H OCMOTP" ,Qonon HA lOT cepl'll'l YT04HR IOIl.IJ.1X BOnpOCOB 0 COCTOAH 1'1 1'1 nauaeura, B cnY4aeYXY,QweHJ.1RCOCTOAHI'IA 3.,QOpOBbA, cneuaanucru HanpaBnAIOT spaua. Ha cny- 4aH KaKI'IX-nI'l60 np061leM Y 60nbHOrO,lJ,OMa,QonOnHJ.1T€nbHO YCTaHaBnl'lBaeTCA cneuaansuaa C\-1CTeMa ,QnA skcrpeuuux BbI30BOB. TaK nauueuru 4YBcmYIOT ce6A 60nee aaunuueuHbi M 1'1 1'1 YB6 pen H bl M 1'1 B TOM, 4TOnOMOll.lb 6Y,QeT OKa3aHa He- 3aMe,QnJ.1T€n bHO.

Y4acTHI'IKJ.1 napTHepCKOH nporpaMMbl OTMe4anl'l, 4TO MHOrue nauueuru BHOBb o6penJ.1 B03MO}l{HOCTb nYTeweCTBOsare, ofipauiaaci, B 60nbHI'IlIbi nl'lWb B OC06blX CIlY4aAX.

CeroAHA reneM6,1J,1'I1II'IHa.,QocrynHa TOllbKO B Coe.QJ.1H€HHbIX lllrarax 1'1 B EBpone: B fepMaHJ.11'1 eio nonb3YIOTCH nJ.1Wb 15 TbIC. 60nbHblx, B TO BpeMR KaK B CO€.QJ.1H6H HblX lllrarax I'IX KOnJ.14eCTBO COCTaBnAeT npJ.161lJ.13J.1TenbHO 120 TblC. 4enOBeK, 4eTB€pTI'I 143 KOTOPblX OKaSbIBa€TCA nq,Q,Qep}l{Ka KOMnaHl'leH Bosch.

6 I Hoaocra. POCCHfI BeAOMOCTM 60w I Mapr 2011 I NQ1

HOBblH ~eHTpanbHblH O~HC Bosch B MocKBe

Bosch Hallan CTpOHTenbCTBO HOBOH wTa6-KBapTHpbl rpynnbl KOMnaHHH Bosch B nOAMOCKOBHOM ropOAe XHMKH

KOMnneKC 6YJJ,eT KOOP.QHHl-1pOSaTb ,QefITenbHOCTb KOMnaHI-1H B POCCHH 1-1 ,[IPyrHx crpauax CHf. B HOBOM odince c06paHbI non D,[IHOH KpblweH ace C6blTOBbie nOJJ,pa3,QeneHHfI, cepaacuoe 06cnY}I{HSaHHe H nporpaMMbl 06y- 4eHI-1f1 no HanpaBneHI-1f1M: aSTOMo6HnbHbiX rexuonorua, npouuuineuuoro 060PYJJ,OBaHHA, roaapoa Wl-1pOKOrO noTpe6neHHA H I-1H}I{eHepHblX KOMMYHHKallI-1H. Do HaCTOAlI.\ero BpeMeHI-1 3TH ccj:lepbl ,[IeATenbHOCTH 6b1nH pasneneuu Me>K.QY 4eTblpbMA MOCKOBCKHMH ocj:lHcaMI-1 KOMn3HHH ..

npH paapafiorxe n poexra KOMnaHI-1f1 Y.QenHna oco- 60e SH H MaH He 3KOnOrl-14eCKH 4HCTbiM H aueprocfieper arouin M MaTepl-1anaM 1-1 rexuonorua M. B 3,JJ,aH HAX KOMnneKca 6Y,[IYT ucnorusaoaauu npO,QYKTbl H CI-1CTeMbi Bosch ,QnA orort ne HI-1f1, KOH,[IH 1.1 1-10 H H pOBaH HA B03,,[Iyxa, KOHTponA ,QoCTyna, TpeSO}l{HOHH nO}l{apHOH CHTHanHaaua H. Bepxuue 3Ta}l{I-1 3aH MYT Ocj:lHCbI H Y4e6H ble noMell.\eHHA. n04TH ueraepr s nnouianea KOMnneKca 6yner C,QaBaTbCA B apeH,[IY ,[Ipyrl-1M OpraH1-13allHAM.

B nnauax KOMnaHHI-1- CJJ,aTb KOMnneKC naxcnnyaralIHIO K ce pe,QH He 2013 rona.

OTKpblTHe nepaoro cKI1aAa sex BO BnaAHBOCTOKe

B CTPYKTYPY norHCTHKH A.o6aBneHO HOBoe 3BeHO- 25 HOA6pA 2010 rOAa

Ha AanbHeM Bocrose COBMeCTHO C napTHepoM 000 ((<I>M nOA>KHCTHK BOCTOK» 6bln OTKpblT nepBblH cKnaA sex. Ha TOp>KeCTBeHHoM MepOnpHATHH npHcYTcTBoBanH npeACTaBHTenH nOApa3AeneHHA H3 MIOHxeHa H MOCKBbl

flpoexr Far East Logistics Project Russia 6b1n HHHlIHHpOBaH B die apane 2010 rona. Ero 3aJJ,a4eH crane C03,[1aHHe TG uenou KH nOCTaBOK ua Dan bHH H BOCTOK C ueru-io 06eCne4eHI-1A npO,[lYKI.IHei1 5CX perHOHOB,. Y.Qaneuuux OT OCHOBHblX norHCTH4eCKHX nYTeH, no KOTOPblM OCYlI.\eCTBnAeTCA nOCTaBKa TeXHHKH B POCCHIO.

Ha Ha4anbHOM srane CKna,[l npHHHMaeT cruparu-uue MaWHHbl Bosch 1-1 Siemens, npouaaeneuuue ua 3aBO,[lax xouuepua B KHTae. TeKYlI.\HH accopruveur ,[InA Ilansuero BOCTOKa BKnlO4aeT Y3KI-1e crup aneuue Maw H Hbi 1-1 CTH pan bHO-CYW HnbH ble aSTOMaTbl, a B3TOM rony O}l{H,[IaeTCA nOCTaSKa non Hora6apHTHbiX MO,[leneH. nnaHHpyeMaA MOll.\HOCTb cicnazia - 10 000 npu- 60POB B ron,

DnA 3cj:1cj:1eKTH SHOH pa60Tbi C03,[1aHa npoe KTHaA rpyn na, cneuuan HCTbl KOTOPOH Y41-1Tbl BalOT MHorHe diaicr opu: Y,[IaneHHOcTb peruoua, P33H HlIa 4aCOBbiX

nOACOB, ocobeuuocra ,[IanbH8BocTo4Horo pblHKa 6blTOBOH TeXHHKH H MHoroe zipyroe. nepeJJ, ome nov nofHCTHKI-1 CTOI-1T aanaua - ycneru npokourpo nupoeare npouecc onpY3KH sa xoporxoe speMA: Y cxnana pafio- 41-1H ,[IeHb 3aKaH4HsaeTCA B TO BpeMA, xorna B MOCKBe OH ronsico H34HHaeTCA.

3anYCK ne peoro cxnana so Bna,QH BOCTOKe cran ycnewHblM npoeKTOM scex nOl"lpa3JJ,eneHI-1H 5CK. CnelIHanl-1CTbl IT ornena ue urpan bHoro odiuca paapafioranu H BHe,[lpHnH B03MO}l{HOCTb y,[laneHHOH pafio ru, o 6ec n eu H aa 10 lI.\y 10 ca MOC TO ATe n bH OCTb COTPY,QH H KO B He3aSI-1CHMO aT pa3HHlIbi so BpeMeHI-1. KOMaH.Qa ornena norHCTHKI-1 paapabor ana H BHe.QpHna npouecc uen04KH nOCTaSOK H3 KHTaA BO Bna.QHBocTOK. A COTPY,[IHHKH ornena npona:« ofiecneunna nepBYIO onpYSKY B pexopnuo KopOTKHe CpOKI-1 C MOMeHTa nocrynneuaa ro aapa ua cxnan.

BeAOMOCTM liow 1 MapT 20111 NQl HOBOCn1. POCCI1R 17

ABOHHaA HarpaAa

Bosch CHcTeMbl 6e30nacHocTH

.2010 rOAAnA HanpaoneHHA npOAa>K Bosch CHCTeMbl 6e30naCHOCTH cyan nyllwHM 0 HCTOPHH POCCHHCKOro nOApa3AeneHHA. COTPYAHHKH 6blnH OTMelleHbl cpa3Y AOYMA HarpaAaMH aa npeOOCXOAHble noxaaarenal

25 AHBapA Ha emero~Ho~ BCTpe4e PYKOBOACTBa B MIOHxe He (fepMaHI-1A) n pe311AeHT Han paaneu I1A C 11- CTeMbi 6e30naCHOCTI-1 fep~ BaH Hnepeu nepenan PYKOBO~I1TenlO uanpaaneuaa CI4CTeMbl 6esonaCHOCTI1 B POCCI-1I4 r-HY Kp14CTOcPY XaMne Harpa~y «Excellence Award», n06narOAap14B BCIO POCCI4~CKYIO KOMaHAY aa saueuaren bHble nOKa3aTen14 n pona:«.

A 27 ¢eBpanA ua BCTpe4e B Koneur areue ('QaH 14 A) PYKOBO~I-1Tenb no npOAamaM CI-1CTeM 6esonaCHOCTI1 B BOCT04H0i:1 1-1 UeHTpanbHO~ Eapo ne 11 A31411 1II0xaHH 1D66era BPY411n r-HY XaMne uarpany «EMEA Sales Award}) aa BblAalOll.Il1eCA pe3ynbTaTbi B YBen144eH1411 npo~a>K BI-1AeOKaMep (ua 300% no cpaBHeHl110 C peKOP~HbIM 2009 rOAoM)..

}/(enaeM POCCI-1~CKOMY nonpasnenetuuo CI1CTeM 6e3- onaCHOCTI1 60JlbWI-1X vcnexo a B 2011 ro~y!

HarpaAbl PT

B HHoape 2011 rOA,a COCTOAnOCb e>KerOAHOe oceMHpHoe cooe~aHHe nOApa3.AeneHHA 3neKTpOHHCTPYMeHTbi (PT World Convention).

Ha 3T0i:1 BCTpe4e, ua KOTOPYIO npuesacaror PYKOBOAI4Tenl4 nponaac co sce ro Ml1pa, Haw peruou nonyuun HeCKonbKO uarpan,

KOMaHAa PT B 6enapycl1, YKpa14He, Poccl4l1,Ka3axCTaHe, crpauax KaBKa3CKoro peruoua 11 UeHTpanbHO~ A31411 6blna Harpa>KAeHa sa ~BY3Ha4HbI~ poor no 060- POTY (Double Digit Growth Award). nO~06H bli:1 n Pl13 BPY4aeTCA npl4 ~OCTl4meHI1I-1 npupocra no 060POTY B ABY3Ha4HOM n pOlleHTHOM .Al1ana30He.

KpoMe roro, aa ocofiue ycnex a 11 YBenl14eHI1e 060- pora 6 bin 11 BPY4eH bl ~ononH I1Ten bHble uarpanu «Sales Excellence Awards».

OAHY 113 HI4X nonyuun Ceprei:1 V1nbl4H 1-1 KaBKa3CKaA KOMaH~a aa I1CKnlO414TenbHO BblCOKI4i:1 POCT npona:« B crpa-

uax KaBKa3a. 060POT 3neKTp0I-1HcTpYMeHToB ua KaBKaae B 2010 ro~y YBenl-1411JlCA B TPI-1 pasa no OTHOWeHl11O K 2009 rony 11 ~OCTl1r I4CTOpl14eCKOro MaKCI4MYMa.

KOMaHAe PT 1-13 benapyca nOA PYKOBOACTBOM Ml1xal4- na XaTKeB144a ratose 6blJl BpY4eH 3TOT npua, OHI-1 YABOI1nl4 060POT 3neKTpol-1HCTpYMeHTOB B 6enapycI1 B 2010 roziy no cpaBHeHl-11O C 2009 rO~OMI1 A.BHO nepe aemo nHl-1nl-1 pesyneraru no 060POTY 2007 11 2008 rO~OB.

aTO I-1CKnlO414TenbHoe ~OCTI-1>KeHl1e, Y4I1TblBaA, 4TO nona Bosch ua pblHKe 6enapycI1 COCTaBnAeT Y>Ke 60- nee 50%.

B lIeIlOM per140H PT/SEO TaK>Ke nOJlY414n .npua «Sales Excellence Award» aa 061l.11-1e sacnyru, yaen 114eH l1e 060poTa I1.AOnl4 ua puuxe.

8 I Hoaocra. YKpaHHa BeAOMOCTM 60w I Mapr 2011 I NQ1

Bosch CHCTeMbl 6e30nacHoCTH: oe30HTpeHHHrOBOTKPbIT!

C 24 no 28 AHBapA 2011 rona nOApa3AeneHHe Bosch CHCTeMbl 6e30naCHOCTH ua 6a3e caoero TpeHHHrxnacca npoaeno nepBblH B 3TOM rOAY ceMHHap. TpeHHHr nocerana He TonbKO YKpaHHCKHe KOMnaHHH, HO H napruepu H3 ApMeHHH H TaA>KHKHCTaHa

Y4acTHHKI-1 ceMHHapa 03HaKOMI-1nl-1Cb C HOSblMH HD H IP KaMepaMI-1, HaY41-1nl-1Cb caMOCTORTenbHO COCTasnATb cnelll-1cPl-1Kalll-1l-1 11 nonkruouan, CHCTeMY nO>KapHOH 6e30nacHocHI, a TaK>Ke nonY4HnH OTaeru ua CBOH sonpocu no oxpaHHoH CHrHanH3alll-11-1 H CKY,Q CAMC C 2 KOHTponnepaMH C npAMbiM nO,[lKnI04eHHeM oxpaHHblX ,[IaT4HKoB).. B 3aKnlO4HTenbHblH ,[IeHb cnyurare nau 6blna npencraeneua CHCTeMa HHTerpallHH 3.,[IaHHA (Building Integration System (BIS)) H nokasanu B03MO>KHOCTH, KaK C ee nououusio BHe,[lpAIOTCfI CHCTeMbl nO>KapHOH CHrHanH3alll-1H (FPA - 500), CHCTeMbi OnOB€Hl!eHHA (Praesideo), BH,[IeoHa6nlO,[IeHHe (BVMS)H CKY,Q, TaK>Ke s pasucax rpeuuura 6blna npencrasneua KOHL\en L\HA Easy Line - peWeHI-1A ,[InA ManblX 06beKTOB, Hanpl-1Mep, ,[InA OcPI-1COB, Mara3I-1HOS, pecropauoa, uncon, 4aCTHblX oreneji, rOCY,[IapCTBeHHbIX Y4pe>K,[IeHI-1H 1-1 T.,[I.

B nnauax - npoaeneuue nO,[l06HbIX TeXHH4eCKHX TpeHI-1HrOB B Onecce, Jh.eoee H ,QHenponeTpOBCKe. Cnenure sa aHOHcoM TpeHHHrOB ua caare KOMnaHHH: www.boschsecurity.com.ua

OTKpblTHe HOBOH aBTOpH3HpOBaHHOH CTaH~HH Bosch Service «AHC-.QHenponeTpOBCK»

26 AHBapA B,QHenponeTpoBcKe COCTOAnOCb TO p>KeCTBe H Hoe OTKpblTHe HOBOH aBTopH3HpOBaHHOH Mynbnt6peHAOBOH cepBHCHOH CTaH,-,HH Bosch Service. OHa 06cnY>KHBaeT KaK napK aBTOM06HneH, npOAaBaeMblX B rpynne KOMnaHHH AHC, TaK H aBTOMo6HnH acex OCTanbHblX MapOK

HOBaA CTaHlIHA crana 57-M aBTO PH3H pOBaH H blM Y4aCTHHKOM eBponeHcKoH cern CTO Bosch Service .. KOMaH,[Ia aBTOCepBI-1Ca - ::lTO 54 onsrruux cne uuanuCTa KOTopble npouirtu BCIO H8.06XO,[lHMYIO nO,[lrOTOBKY B Y4e6HOM ueurpe Bosch B KHeBe.

CTaHlIHA ocuauieua .,[IHarHOCTH4eCKHM H npH60paM H KTS OT Bosch, 4TO n03BonAeT npOBO,[lI-1Tb KBanl-1cPHlIHpOBaHHYIO ,[IHarHOCTHKY H peMOHT COBpe M8HH blX 6eH3HHosbiX H ,[IH3enbHblX CHCTeM anpucxa, CHCTeM 3a>KHraHI-1R, 3neKTpo060PY,[IOBaHI-1A H 3neKTpOHI-1KH, CI-1CTeM KOMcPopTa (napxnunoru, KOH,[IHlIHOHepbl, KPYH3- KOHTpon b H T.,[I). Ha CTa pasweuie Hbi no,[lbeM HI-1KH ,[InA peMOHTa aBTOM061-1neH 11 perynupoaxa paasana-

CXO>Kl=\eH HA xonec, n H HI-1A .,[Il-1arHOCTH4eCKoro KOHTPOna, a TaK>Ke .nOCT .,[IHarHOCTHKH 6nOKOB 3neKTpOHHbiX CHCTeM. Bce 3TO .,[IaeT B03MO>KHOCTb O,[lHOBpeMeHHO 06cnY>KI-1B3Tb ua CTO,[lo 12 aSToM06Hnei1. B KOM nnexc ycnyr «,AIIIC-,QHen poner poack» TaK>Ke BXo,,[IAT: peryn HpOSKa CBeTa cPap, TOHI-1POBK3 crexon aBToM06HnA, WHHOMOHTa>K, CTeH,[IOBaA n pose pica TopM03H0i1 CHCTe M bl aSToMo6HnA, 3aMeH3 Macen H cPl-1nbTpoB., BKneHBaHHe crexon, a TaK>Ke nponaxca aanuacreji.

06opYAoBaHHe CTO cepTHcPHL\l-1pOBaHO B rn

",QHen pcraunaprwerponoru A», 4TO nO,QTBep>K,[IaeT

CBI-1,[1eTenbCTBO 06 arrecraua H.

BeAOMOCTIt liow 1 MapT 20111 NQl nlOAI1. I-1HTepBblO 1 9

YcneWHoe COTpYAHHlIeCTBO 6H3HeCa C anacruo

POCCHHCKHH PblHOK A·OBOnbHO MonOAOH AnA HHOCTpaHHblX HHBeCTopOB. n03TOMY onur Ka>KAOrO H3 HHX ,-,eHeH. KaK YAanOCb nOCTpOHTb HOBYIO ctJa6pHKY no npOH3BOACTBY oxna>KA.alO,,-,eH TeXHHKH Ha TeppHTopHH nno,,-,aAblO 25 rexrapoa B CaHKT-neTep6ypre paccxaaan reHepanbHblH AHpeKTop 000 diCX liblToBble npH60pbl» ¢JPHAPHX ¢JpHC

4TO crano peWalOl.l.IltM tPaKTOpOM, nOB11ltRBWltM aa Bawe peureuae nOMeCTltTb npOlt3BOACTBO B CaHKT" neTep6ypr?

Y ,,6CX DblTQBbie npl16QPbl» 6blnD npe,QCTaBI1TenbCTBD no. nponascaa B MQCKBe, a nocne npl1HRTI1R peureuua 0. uauane np0I13BQ,QCTBa B POCCI1I-1, Mbl 3aHAnl1Cb nQI1CKOM M€CTallnA CTpDI1T€nbCTBa. B p€3ynbTaT€ OCTaHQBl1nl1Cb ua Cauxr-Ilerepbypre, TaK KaK B 3TQM rQPQ,Qe 6blna B03- MO>KHQCTb .,QQrQBOpI1TbCR C a,QMI-1HI1CTpalll1el:1 0. noxyruce 3€MenbHQro. Y4aCTKa, KOTQPbl i1 11.1Iean bHQ nD,QXQ,Ql1n HaM no. paaraepy - 25 ra. KpQMe roro, Y4aCTOK Q4eHb Y,Qa4HO pacnonoaceu C To.4KI1 3peHI1A nOrI1CTI-1KI1: ecru npAMQi1 ,QDcryn K nDpTY, xopouras CBA3b C a3Po.nDpTQM 11 xoru.ueBo.i1 aBTQ,QOPQrDI:1 eoxpvr Caukr-Flerepbypra. 6nl13QCTb K ropony TaK>Ke crana Ba>KHQi1 npl14l-1Ho.i1 paaaeuieuua npQI13Bo.,QCTBa, TaK KaK sziecs HaXo.lIRTCR HaWI1 noreuuuanbHble nDCTaBl..lIl-1KI-1 11 nepcouan,

Oxaaeraana 111t aAMltHltCTpallltR nOMOl.l.lb npa OCBo.eHItIt 3eMe11bHOrO Y4aCTKa?

,[la, 11 CYl..lIeCTBeHHYIO. Ha MQMeHT uauiero nQflBneHI1A Y4aCTo.K He 6bln npenuaanaueu .1InA npowsnuneuuoro npo.I13BQ,QCTBa, a ucnonesoaancn B CenbCKo.XD3fli1cTBeHHblX lI€nAX. B 2005 ro,QY Mbl 3aKnlO41-1nl1 ,Qo.ro.BQP C anMI1HI1CTpalll1ei1 ropoaa, B Ko.TDpo.M 6bln rtponucau nYHKT xacareneuo nnaua 3acTpol:1KI-1 1-1 npennonaraejaux cpoKQB .. A,QMI1HI-1CTpalll1fl Caukr-Fle repbypr a B3Rna ua ce6A n Q,QK n 104.8 H l1e Y 4aCTKa K r a30. n po Bo.lIY, sonon po BOllY 11 3neKTpI14eCTBY, TaK 4TQ Mbi CMo.rnl1 Bo.BpeMA npl1CTYnl-1Tb K CTPo.I1TenbCTBY.

KaKOBO COCTORHlte npOlt3BOACTBa Cero.AHR, It KaKlte Rawlt ·AanbHeMwlte nnaHbl?

B 2007 rony Mbl OTKpblnl-1 cPa6pl1KY no. npQH3Bo,QCTBY DXna>K,QalOl..lIel:1 TeXHHKI-1 H CKna,Q nnouiansto 10 TbiC. M2 ,QnA rQTOBQi1 npQ,QYKlIl1l-1. B Cep€,QI1He 2010 Mbi YBenH411- n 11 Mo.l..lI Ho.CTI-1 ,QQ 5000 e,Q1-1 H H 1I ox n a}l{lIalOl..lIe i1 rex H H K H B rQ,Q, Ha4anl-1 MOHTa>K en-pan bHblX MaWHH H I-1MeeM CKnaA nnouiansto 20 TbiC. M2. B uacronuiee BpeMA Mbl CTPQHM cPa6pHKY no. npo.H3Bo.,QCTBY craparnsuux MaWHH, Ko.TOpan ,Qo.n>KHa 6b1Tb sanyuteua B 2012 rony H 6Y,QeT npQH3- BOlll1Tb 350 Tbl CR 4 Ma W H H B ron,

KaK Bbl cnpaanse'rece C Tpe60BaHltRMIt 110Ka11lt3allltlt? nQHCK MeCTHblX no.CTaBI..lIHKDB ABnR€TCR o.lIHDI:1 H3 uaWI1X o.CHOBHblX sanau. OllHaKO 3TQ npOI-1CXO,QI-1T He TaK 6b1CTPO, KaK npennonar anocs. Mbl HaWnl-1 nOCTaBI..lIHKa nl1TbeBbiX 11311enHi1 H MeTannI-14€CKI-1X nHCTDB. Y MeCTHblX

npQH3Bo.,[IHTenel:1 aaKa3b1BaeM TPy6b1, KDpo6KH C a11lQMHHHeBbiM Hanbln€Hl-1eM H ,[IeTanl-1 113 neHDnDnHCTl-1pDna. ,[InA crupaneuux MaWI1H noxa HMno.PTHPyeM BceH3 fepMaHI-1H. TpY.AHO Hai1TI1 nDCTaBI..lI.HKoBlInA 60nee cnoxcH blX Ko.MnDHeHTo.B, HanpI1Mep.,. ,[Infl Xo.nD,QHnbHDrQ lIl-1Kna (KO M ne H caro P bl, KQ H,Qe ucaropsranexrpou H ble neran 11). Ho Mbl pa6QTaeM H B 3TDM uanpaaneuna.

MHorlte KOMnaHlt1t >KanYIOTCR aa nnoxoe Ka'leCTBO npOAYKlIltl1 MeCTHblX npOlt3BOAltTeneM. KaKoB Baw onsrr B 3TOM Bonpoce?

,[Iei1cTBl-1TenbHQ, Hai1TH no.CTaBI..lIHKa co. cTa6HnbHo.

BblCDKHM Ka4eCTBDM npo,QYKlIl-1H He TaK nerxo. Bbl60.p no.CTaBI..lII1Ka - Ba>KHel:1w 11M BDnpDC lInA nlO6DI:1 KOMnaHHH, He3aBI-1CHMo. or roro, 4TQ oua npOH3BD,QI-1T. HeperiKQ 6blBaeT, 4To. ceronua naprua npuurna Ka4eCTBeHHaA, a aasrpa - Y}I{€ HeT. STo. oauauaer, 4TQ npoaaaonarens KOHTPQnHPY€T npouecc He nonHDCTblO. 1-1 B 3TOM cnY4a€ M bl CDBMe CTHQ C n OCTaB I..lIH KO M 06c Y>K;Qae M, C 4 € M M 0. ryr 6b1Tb CBR3aHbI 3TH npo.6neMbi H KaK I-1X peWI1Tb. B ,[Io.n roCPQ4HDI:1 nepcnexruee ua HMnopT KQMnDHeHTQB nono>KHTbCR Henb3H.

KaK orpaaunca Kplt3ltC aa BaweM AeRTenbHOCTIt? 3aMe'laeTe nit Bbl Y11Y'lweHlte cltryallltlt?

Ko.He4Ho., KPH311C 3aTPQHyn nQTpe6HTenbCKI11:1 PbIHOK, uo uauia KOMnaHHA sro BpeMR BbI,[I€p>Kana XOPQWD. Y ,,6CX» XDPQWHe n03HlII-111 ua psuuce, 11 nocne na,QeHI-1i1 npona:« B npournov rony nepaoe nonyronae 2010 rona npouino ,[Io.BDnbHO CnOKo.MHo. A Bo.T BTDPQe nonyronae Y>Ke BblrnRlIHT rQpa3,QD nY4 we, TaK 4TD nnauu npona:« ua 2010 Y,[IanDCb BblI10nHl-1Tb.

ECTb nit He06xOAltMOCTb, o6Y4aTb COTPYAHltKOBAOnonnarensac? OpraHlt30BbiBaeTe nit nporpaMMbl noBblwe H ItR xaan IttPlt Kalllt It?

KaK H BO MHQrl-1X lI€HTpaX E.CX, Y Hac CYl..lIeCTByeT CD6- CTBeHHaR aKa.Q€M 11 A AnA COTPY,QHHKDB DcPHca. Mbl npennaraeM KYPCbI I-1Ho.CTpaHHblX R3blKQB I1nH 06Y4eHHe pabore CD cnellHanbHblMH Ko.MnblOTepHblMI-1 npo.rpaMMaMI1 (SAP H CAD, nporpaMMbI nnaHHpOBaHI-1A BpeMeHH H np.), Ha npoH3Bo.,[ICTBe HQBble Co.TPYAHHKH 06Y4alOTcA Y}I{e uenocpenCTBeHHo. ua nl-1HI-1I-1. ,[InA 6o.nee CnO}l{HblX 3a,Qa4, TaKI-1X KaK 06cnY}I{I1BaHI-1e MaWI1H 11 060PY,QOBaHI1R, HaWI1 rpeuepa rDTDBRT HDBblX COTPYAHI1KDB ornensuo. KpDMe roro, MHOrue CDTPY,QHI1KI1 npDXO,QRT o.6Y4eHI18 B fepMaHI-1I1.

Cnaclt60 BaM aa 6ece.AY, >KenaeM ycnexoB B OCBoeHItIt HOBblX PbIHKOB!

10 I HOBocn1. Perl-10H BeAOMOCTM 60w I Mapr 2011 I NQl

npa3AHOBaHHe125-neTHA Bosch

16 MapTa COTPYI=\HI-1KI-1 Bosch ecex OcPl-1COB 1-1 3aBO.QOB B Po cc 1-1 1-1, YKpal-1He, 6enoPyccI-1 1-1 , Kaaaxcraue OTMe4anl-1125-neTl-1e KOMnaHl-11-1 1-1 150-neTl-1e OCHOBaTenR cPl-1PMbl P06epTa 60wa .

Bo scex odiucax KOMnaHl-11-1 npourna TOp}I{eCTBeHHble Mepon PI-1RTI-1R. naMRTHble nonapku; KOKTei1nl-1, ropxceCTBeHHble pe41-1, drororpadina ua naMRTb.

125

Jler



••

••• ••• ••• ••• ••• ••• ••



Bosch

1886-2011

It·

BeAOMOCTM liow I MapT 20111 NQl HOBOCTI'L PerHoH 111

12 I HOBocn1. Perl-10H BeAOMOCTM 60w I Mapr 2011 I NQ1

~naY3PTY!l3»

CaH KT -neTe p6y PIi- cPl1Jl lot an 000 « P06epT 6ow»

B eH

BeAOMOCTM liow 1 MapT 20111 NQ1 HOBOCTI'L PerHoH 113

125'UBosch

neT If- 18a 6 - 2011

I

eosc~.

--------- . ~

14 I npOAYKT BeAOMOCTIol Eiow I Mapr 2011 I NQl

Ko(jJeMaWHHbl3cnpecco Bosch VeroBar: npo(jJeccHoHanbHblH 6apHCTa Y BaCAOMa

6e3ynpellHblH KOQJe Tpe6yeT HaHBblcwero MaCTepCTBa. HMeHHO n03TOMY HaCTORlq,He 6apHCTa rOAaMH nOCTHralOT cexperu npoQJeccHH. A HOBaR

a BTOMaTH lIeCKaR KOQJeMa w HHa xnacca npeMHyM VeroBar OT Bosch OCHa~,eHa nepeAOBblMH TeXHonorHRMH H HH)I(eHepHblMH

peweHHRMH, n03BOnRIOlq,HMH YAOBneTBopHTb sanpocu Aa)l(e caMblX HCKyweHHblX l(eHHTeneii KOQJe OAHHM Ha)l(aTHeM KnaBHWH

KO¢eMaWI-1Ha CKOHCTPYHpOBaHa TaKHM 06pa30M, 4TO HanHTOK 6Y,[IeT MaKCHMaJlbHO apOMaTHbIM, a MOJlOTblH Ko¢e - acerna H,[IeaJlbHO cnpeCCOBaHHbIM. DJlaronaps rex HOJlOrH H aasapu BaH HR AromaPro Concept rapaurupoaaua rYCTaR neiuca B Ka>K,[IOH nOPlIHH Ko¢e.

3HaA oc06eHHocTH npHrOTOBJl8HHR Kocj:le- nOCTORHHoe nO,[l,[lep>KaHHe reranepatvpu 90-95°C, HH>K8H8Pbl Bosch OCHaCTHJlH HOBYIO Kocj:leMawHHY cHcTeMoH KOHrpons SensoFlow System. Euie onua OTJlH4HT8JlbHaR ue pra VeroBar OT Bosch - reneps craunapruue paswepbl nOPI.IHH «Cpe,QHRR», (,ManaR» H «60JlbWaR» MorYT 6blTb H3MeHeHbi B 60JlbWYIO HJlH MeHbWYIO CTOPOHY.

Ko(jJe no BawHM npaBHIlaM

KaKHM ,[IOJl>KeH 6blTb H,[IeanbHblH Ko¢e? TaKHM, KaKHM Bbl 3aXOTHTe.! Te, KTO C4HTaeT, 4TO X.OpOWHH Ko¢e -3TO KpenKHH Kocj:le, OlleHRT no ,[IOCTOHHCTBY HOBYIO CPYHKlIHIO AromaDouble Shot, EiJlarO,QapR eH, Kocj:leMawHHa VeroBar n pezinaraer ,QBa ,[IOnOJlH HTe.Jl bH blX YPOBHR KpenOCTH., nOM HMO Tpa,[lH I.IHoHHblX «:,A8JlH KaTHbIH»,. «Cpe,[lHHH» H l(KpenkH H».

BeAOMOCTIt 60w I MapT 20111 NQl npa,QYKT 115

6onbwecIJYHK~HH c MeHbWHMH H3Aep>KKaMH

Ha ceroAHAwHHH AeHb cy~ecmylOT AaTlIHKH, pacnOnO>KeHHble cnepeAH, c3aAH H no 60KaMrpaHcnopTHoro cpeAcTBa, KOTopble AenalOT npouecc napKOBKH 6elonacHblM. Bce 60nbwee pacnpocrpaaeu He nonylialOT ynbTpa- 3BYKOBbie A3TlIHKH, H3MepAIO~He paccTOAHHe, a TaK>Ke BHAOBble A,aTlIHKH

CerO,QHAWHee npo-

rpau MHae ofiecneueu l1e Basch na3BanReT BHeIJ,PATb 60nbwe cPYHKlIl1H C MeHbWI1MI1 113IJ,ep>KKaMH. CaBpeMeHHble '---------------'" C!ilCTeMbi cnocofiuu Bbl-

BaAI1Tb naACKa3KI1 Ha 3 KpaH I1JlI1 aaro MaTI14eCKI1 BKJl104aTb cPYHKl..ll11O anexTPo.H Haro. pyneaoro yn paaneu 111'1. TaK)f{e 6blJl3 paapa- 6aTaHa naJlyaBTaMaTI14eCKaA cPYHKl..ll1A nououta aoAI1TeJlA.M AJlA Bble31J,a C napxoaouuoro MeCTa. naMHMa aroro KaMnaHI1R Basch 3aHI1MaeTCR pasp atiorkoa CI1- CTeMbi ropwoauoro Ba3AeHCTBI1R, xoropaa noaaonaer CHI1311Tb cxcpocre MaWI1Hbl, ecnu BO,QI1TeJlb pear apye r HeAaCTaTo.4Ha 6b1CTpa.

Ilocroauaoe ccaepureucraoaauue npor pauwaoro cfiecneuea 111'1 ABn AeTCR Hen pe MeH HaH CaCTaBJlA IOl.LIeH pa6o.TbI 11 KaCHYJlaCb TaK>Ke OIJ,Hara 113 Ba)f{Hei1WI1X

KaM neue HTaB CI1CTeMbi ESP (anexrpo HHaA CI1CTeMa cTa6l1Jll13alll1l1), a I1MeHHa lJ,aTlIl1 xa 113MepeHI1A yrna orKJlaHeHI1R MM3. OH 100 pas B ceKYHIJ,Y 113MepReT yrnoBble CKapaCTI1 no. BepTI1KanbHOH aCI1, YCKapeHl1e no. nonepeuuoa 11 rapl130HTanbHblM aCAM 11 nepenaeraru AaHHble B Mo.lJ,ynb Ko.HTpaJlA ESP. 3Ta HHcPapMallHA BMeCTe C AaHHblMI1 0.6 yrne noaopora PYJlR 11 Ko.Jll1l1eCTBe ofioporoa koneca nonsepraerca a6pa60.TKe, lIT0.6bl 0.6ecneuaru BM.ewaTeJlbCTBo. CI1CTeMbI, eCJlI1 aBTaM0.611Jlb YXo.AI1T B sauoc. Cneuuanacru no. aBapl1RM YTBep)f{AaIOT, 4Ta npeHMYl.LleCTBa CI1CTeMbl ESP Co.naCTaBI1Mbl C ripeI1MYl.LleCTBaMH no.AyweK 11 peMHei16e3anaCHo.CT~.

K 2013 ro.,QY nnauapyerca Ko.HTpanb CI1CTeMbl MaHeBpl1paBaHI1A c. no.Mal.LlblO nynsra yn paarie HI1A, a rakxce paCn0.3HaBaH l1e n pen ATCTBI1 H no. cropouau aBTo.Ma611- JlA AJlA ynYli we HI1A napKaBKI1.

KaMnaHI1A Basch npononxcaer ycoaepureucraoaaHl1e 6e3anaCHo.ra npallecca napKaBKI1 11 B CKo.po.M BpeMeHI1 npeACTaBI1T HaBble pa3pa60.TKI1.

CHCTeMbl 6e30naCHOCTH Bosch

CI1CTeMa CCS

900 Ultro, paspa- 60.TaHHaA Ko.MnaHl1ei1 Boschnna He- 60.nbwI1x acrpeu, coeueuiaer B ce6e Ho.BblH AI13aHH C HenpeB30.HAeH-

Hbi M 11 3BYKo.Bbi M 11 Ba3M 0.>K HaCTRM 11.

Cacrejsa 6e30.naCHo.cTI1 co.Aep>KI1T cPYHKI..lI1I1, ofineruaIOl.L1l1e npouecc Be,QeHI1A neperoaopoa. ¢YHKI..lHA "Ma>Kno roaopars» AaeT curuan 0. BKJllOlIeHHo.M MI1Kpo.cPoHe, n peAyn pe>K,QaR en 11 kepa a Hall ane san I1CI1. Bcrpoe H HaA naMATb n0.3Bo.nAeT o.CYlLIeCTBJlATb sanaci, neperoaopoa ,£10. 60 ceKYHIJ, 11 npourpuaara ee 1J,0. 64 4aCo.B, coxpauas I1HcPapMal..lHIO ua 2 GB SD xaprouxe. B CJlY4ae Hea6xaAI1Mo.CTI1 B CI1CTeMe Mo.)f{HO o.CYl.LleCTBI1Tb aaMeHY xapru

11 norov B0.30.6HaBI1Tb aanacs 6e3 norepn KaKI1X-nI160 AaHHbIX. Mo.Aynl1 AJlR uneaoaneperoaopoe cHa6>KeHbl BCTpo.eHHblM rpoencoroaopurenera, Co.CTo.Al.LIl1M 113 MI1- xpodioaa 11 ABYX HaywHI1KaB C pervnaropov rpaMKaCTI1. CI1CTeMa I1MeeT uerupe pe)f{I1Ma pa60.Tbll1 He Tpe6yeT HI1- KaKaH cnelll1aJlbHo.H nonroromea AnA ee I1CnOnb3aBaHI1A. CCS 900 Ultra Discussion System or Bosch nonyuuna ripeMI1IO «nY4WI1H AI13ai1H 2010».

J1 CTOPH lJeCKafi en paBKa:

npeMI1R Good Design, aCHOBaHHaR s 1951 ro,o.y 414- KarCKHM MyaeeM {,ATeHeYM», R en ReTCR nepBaH 1'1 Hal1- Bo.nee 1-13BeCTHo.H Harpa,o,oi1 B 0.6nacTI1 AI13aHHa. OHa n p I1CY>KAaeTC R aa paa pa60T Ky 11 H H OBall110H H blX ko Hl.\enlll1H nponyxroa 11 pacun+pe-noo paMOK Taro, LITO npHHRTa ClIl1TaTb CTaHAapTHblM roeapora 14 norpefiaTenbCKI1M ,D.H3ai1HOM.

16 I Six to Nine BeAoMocTM 60w I Mapr 2011 I NQ1

neTp MHPOHOB:«Haw O(jJHC-3TO HaCTOR~HH KaneHAOCKOn Ha~HH:18 CTpaH C 5 KOHTHHeHTOB»

flocne 5 ner pa60Tbi B ornene MapKeTHHra AHarHOCTHlIeCKOrO o6oPYAOBaHHJI MOCKOBCKOro o£l>Hca Bosch llerp MHPOHOB npHHRn aenpecroe A.nR ce6R peweHHe yexaTb pa60TaTb B OA3. HaCKonbKO nerxo npowna aA.anTa~HA Ha APyroM KOHTHHeHTe, OTnHlIaeTCR nH cne~H£I>HKa pa60Tbi Ha pa3BHBalO~HXCR pblHKax

H YAanOCb nH BblpaCTH npo£l>eccHoHanbHo. C HaMH nOAenHnCA B HHTepBblO llerp MHPOHOB, MeHeA>Kep no npOAa>KaM B 3aKaBKalbe H CpeAHeH A3HH OTA.ena «ABTOlanliaCTH H 060PYAOBaHHe AnA ABTocepBHca».

C 4ero Ha4anOCb

Peureuue 0 nepeesne B ,Oy6aH ,QanOCb He cpasy, KOH€llHO, MeHA repsanu COMHeHI4R. BaKaHcl4R ua I4HcPopMa1l140HHOH,QocKe Bb!rnA,Qena saMaH4I4BO: perl-10HallbHblH MeHe,Q>Kep no npO,Qa>KaM B crpauu 3aKaBKa3bA 14 Cpe,QHeH A31414. B pasnene «Tpe6oBaHI-1Al) npaKT144eCK14 MOR 6140rpacPl4A, MeCTO - «CKaSKa", pafiora - I-1HTepeCHee He npl4,QYMaeWb! llepaan noesrnca B ,Oy6aH .,Qana B03MO>KHOCTb nOSHaKOMI4TbCR C 6Y,QYI.LII4MI-1 KonlleraMI4 14 npl4CMOTpeTbCA K YCllOBI4AM >K143HI4. OHa novorna ckopee nCI4XOnOrI-14eCKI4: Y>Ke He 6blno 0I.LlYl.LleHI4A, KaK Y,QecaHTHI-1Ka, KOTOPb!H He 3HaeT, 4TO era >K,QeT noons np143eMneH14A B TeMHOM necy ua epa>KeCKOH repparopan . .on me n bH ble pa3Mb! uineu 14 R .rieperoBOPb!, yna>K14 BaH l4e dio pMan bHOCTe H, I4.A Y>Ke 3,QeCb.

nepBble Bne4aTneHMR

B nocnenuee BpeMA Apa6cK14e 3 M1-1 par bl pa3B14Ban14Cb C He06bIKHOBeHHoH.,QnA MI-1POBOH 3KOHOM14KI-1 CKOpOCTblO. Euie B 70-x roziax npownoro CTOneTl-1A 6blno nl-1Wb HeCKonbKO 6e,QHblx pb!6allKI-1X nocerucoe, CerO):lHA ,Oy6aH - 3TO nee He60cKpe60B, cen, OTfl144Hb!X aBTOMar14CTpaneH, MOI.LIHblH MOPCKOH 14 B03,QYWHb!H rpancnopruua ysen, MeKKa TYpl-13Ma 14 P03H144HOH TOprOBJlI4. Bce, 4TO nenaerca B ,Oy6ae, ,[IOn>KHO uenpeueuuo 6b!Tb caMblM! CaMaA auCOKaR B Ml4pe 6awHA Burj Khalifa 14 TaHllYlOI.LI14e cPoHTaHbl, caMble 60nbw14e Dubai Mall 14 aKBapI4YM, cauoe rexuonor144HOe MeTpo, 3,QeCb C03AaH I4CKYCCTBeHHblH apxunenar "The World" 1-13300 OCTPOBOB, 06pa3YIOLI.II-1X KapTY Ml4pa .. MeCTOI4MeHl-1e «caMbIH» - caMaR JlY4waR peKnaMa,Oy6aR.

npMpOAa M norona

Knl4MaT B crpaue BeCbMa cBoeo6pa3HblH. Jlerov TeMneparypa nO,QHI4MaeTCR sa 50°C, 4TO BMeCTe C BblCOKOH Bna>KHOCTblO ,[InR HenOAfOTOBneHHoro uenoaexa ,[IenaeT npe6blBaH14e ua yrurue I-1Cnb!TaHl4eM. B I4IOJle-aBryCTe BO,Qa B Mope CTaHOBI4TCA rennee rena - KynaHl4e He OCeexeaer. nonOMKa KOH,QI4111-10Hepa C414TaeTCR xaracrpocPOH. 3aTO C OCeHI-1 no BecHY - 6naroAaTb, I4MeHHO TO, 4TO Y Hac, eeponeauee, npl4HRTO Ha3blBaTb neTOM. lopon 04eHb 3eneHb!H: npaKT144eCK14 ace cBo60,[lHOe OT nocrpoe« npOCTpaHCTBO SaHI-1MalOT raaouu 1-1 nanbMbl. Ho, TeM He MeHee, KI4CnopO,Qa B B03,Qyxe Mana, 14 1-13-3a 3TOro OpraH143M. Tpe6yeT 60llbwe CHao nepCI4,QCKI4H 3an14B Hellb3R Ha3BaTb 04eHb 60raTbiM ua nO,QBO):lHbIH MI4P, HO y>K T04HO MO>KHO- 414CTbiM 14 04eHb COneHb!M.

,QPY3bR, Aocyr 11 6blT

¢OpMl4pOBaHl-1e xpyra 061.L1eH14A BHe pafioru 3,[18Cb eCTeCTBeHHO 14 HenpI4HY>KAeHHO. 061.L1eCTBO COll14anbHO 04eHb pa3HOCTopOHHee, Be,Qb B ,Oy6ae aocesn, 143,QeCATI4 - npl-1e3>Kl4e, koropue npl-16b!n14 6YKBanbHO co acex KOHTI4HeHTOB. n03TOMY npaKT144eCKI1 nlO6oe HOBoe 3HaKOMCTBO 04eHb n03HaBaTenbHO, a 06L1.1eH14e - I1HTepecHo. KynbTYPHaR >K1-13Hb uacuureua: OT nOCTOAHHO CMeHAIOLI.II-1XCR BblCTaBOK 1-1 cP8CTI-1BaneH AO orpouuoro KOnl14eCTBa H04HbiX Kny60B 11 pecropauoe C pa3Ho06pa3HOH KYXHeH. nlO6ble BI-1,Qb! cnopra, OT uiaure« 1"10 «¢OPMYnbl-b, MO>KHO KaK nocaorpers, TaK 11 nonpofioaan, caMoMY. KpOMe roro, .Qy6aH - npeeocxonuaa ornpaeuaa T04Ka ,QnA mofioro ny-

BeAOMOCTM liow 1 MapT 20111 NQl Six to Nine 117

TeWeCTBI-1A no IDro-BocT04HOH A31H1, 6mnKHeMY BOCTOKY 141114 Acj:lpHKe. C006Ll1eHI-1e pasmrroe 14 OTHOCHTenbHO He.Qoporoe, paCCTORHHR He60nbwHe, a BI-130Bble omenu KOHCYl1bCTB npe.QCTaBnRIOT npa,KTH4eCKH see crpauu peruoua.

OQlMC Robert Bosch B OA3

Haw Ocj:lHC pacnonaraerca 13 61-13HeC-KoMnneKce, KOTOPblH npHMblKaeT K aaponoprv. liI3 OKOH OT nororuca 14 n04TI-1 .1'10 nona BH.QHa B3neTHaA nonoca. Ocj:lHC coCTO HT scero 143 65 4e110BeK, HO 3TO HacToRLlIHH kane H.QOCKon Ha~I-1H: 18 crpau 143 5 KOHTHHeHTOB. B o6l-1xo.Qe 7 R3bIKOB: aHrnHHcKHH, HeMe~KI1H, cj:IpaH~Y3cKHH, apa6cKHH, XHH,[IH, KopeHcKHH 14 raranor (nauaouaneHblH H3blK ¢HnHnnHH). llepaue Tpl-1 B pa3HoH CTeneHH .QOBO,[lHTCR Hcn0l1b30BaTb, nopa H3Y41-1Tb ocraneuue. bnar onapn CTpOHTenbHOMY 6YMY ua ApaBI-1HCKOM nonYOCTpOBe Haw 14 Kn 104eBble Han pasnen HA - 3TO CHCTeMbl 6e30naCHOCTH 14 (CHHI-1H» 3neKTpOHHCTPYMeHT. KaK H 14 napanoxcan bHO 3BY4HT, HO Te pMOTeXH HKa 14 13 TaKI-1X >KapKHX crpauax KaK OA3 TaK>Ke nonuayercs cnpOCOM. y Hac ecru MHKpOOT,[Ien COCTOALlIHH 143 onuoro COTPY.QH 14 ka, KOTOPbl H 3aHH MaeTCR C BeTOBbl M 14 3BYKOBblM 060PY.QOBaHI-1eM .QnR KOH ue PTHblX n nOLllaAOK. Konnera rOTOBI-1T nna~.QapMbl .Ql1R Bon Jovi, Iron Maiden 14 .QPYrHX H3BeCTHblX HCnOnHHTeneH. KCTaTH, B Burj Khalifa YCTaHOBneH bl .Ql-1HaMH KH CHCTeM bl onOBeLlleHI-1R Bosch.

BMeCTe co CBOI-1MI-1 TpeMA qlHn HanaMI-1 .oy6aHcKH H aBToM06HnbHblH OTAen 06cl1Y>KHBaeT 60nee 80 CTpaH:

Acj:lPH KY, 611 H>KHH H Bocrox, BKn 104aA Hspaan b, A paBHHCKHH no nyocrpoa 14, HaKOHe~, 6blBwHe COBeTCKHe pecny611HKH 3aKaBKa3bA 14 Cpe.QHeH A3I-1H. R pafioraro C A3ep6aH.Q>KaHOM, rpY3HeH 14 ApMeHHeH, a TaK>Ke coceAHHMH KHprI-13CTaHOM, Y36eKI-1CTaHOM, TYPKMeHHCTaHOM, Ta.Q>KHKI-1CTaHOM 14 Ka3aXCTaHOM. CTPYKTYPHO OT.Qen AA 13 .oy6ae nOXO>K ua MOCKOBCKHH: MapKeTHHr, n pO.Qa>KH, .QHarHOCTHKa, cepauc 1-1 Y4e6Hbl H ue HTp. Ho ece ro 16 COTPY.AHHKOB 14 ABa npaKTHKaHTa. Cexpe r B TOM, 4TO 1-13-3a pa3Ho06pa3HR perHOHOB 14 CTpaH, 6011buraa 4aCTb pa60Tbl no npOABH>KeHHIO npO.QYK~HH ua PblHKH B03naraeTCA ua HaWHX napruepon ua MeCTax.

B cl-1ny A3blKOBblX npl-14HH 11 He06xo,[lI-1MOCTH 13 Ka>KAOM ware Y4HTblBaTb MeHTal1l-1TeT 14 .QpyrHe oc06eHHOCTH CTpaH bl, ,[InR csoero peruoua H cran «14 uiaeu, 1-1 >KHe~, 14 ua .QY.Qe urpeu»: OT MapKeTHHra 14 peKnaMbl.QO AHarHOCTHKH HaBTocepBHCOB Bosch. 3TO HenpOCTO, HO, TOl1bKO nonY41-1B TaKoH onur, nO-HaCTORLlIeMY nOHI-1MaeWb, 4eM >KHBeT 14 KaK cj:IYHK~HoHHpyeT«opraHH3M» AA, KaK peanl-130BblBaTb uauie xrucueace npel-1MYLlIeCTBO ua 3TOM pblHKe - CHCTeMHOCTb 6H3Heca 1-11114 Parts and Bytes. Bce PbIHKH, C KOTOPblMH A pafioraio, ronsxo cj:IOPMI-1PYIOTCR, 14 1lI06ble cTaTHcTH4eCKHe,[laHHble 04eHb ycnoaHbl - Ka>K.QblH Mara3HH, HMelOLlII-1H ua npunaaxe cBe4Y 3a>KHraHI1R Bosch, Ha3blBaeT cefia «.QHnepOM»; nY4waA pe K n aM a - «ca padiau H oe pan 14 01); 13M eCTO cPOK yc -r pyn n - 6ece.Qbl C TaKCHCTaMH «rtpo >KH3Hb 14 ~Ae MawHHY 414- HHTb». reorpacj:lH4ecKaA 6111-130CTb perxoua :« KHTalO, paseuroe C006Ll1eHHe C .oy6aeM 14 recuue OTHoweHHR C TYPllHeH ncpoa saranu BalOT Ka>KYLlIHeCA uepaapeui 14- Mb! MH MapKeTI-1HrOBble ronOBonOMKH.

Ha perl-10HanbHOM KnHeHTCKOM cPopYMe, npourernuev B .oy6ae 13 Mae 2010 rona, rnA.QA ua snepaue cofipasuraxca BMeCTe napruepoa, 6b1no npl-1RTHO 14 rOPAO OC03HaBaTb, 4TO Mbl ua caMOM .Qene BceMHpHaA KOMnaHHA, 14 4TO nH4- HO MHe .AOBO,[lHTCR Y4aCTBOBaTb B CTpOHTel1bCTBe MOCTOB Me>K.QY CTpaHaMH 14 HallHRMH.

BarnRA B 6YAYllIee

6e3ycnoBHo, TaKaA KOMaHAl-1pOBKa none sua KaK COTPYAH14 KY,. TaK 11 cPHpMe, BeAb eH HY>KHbl KBanHcPHlIH pOBaH H ble pa60THI-1KH. COTPYAH 14 KOB raxoe Ha3Ha- 4eHI-1e 06pa30BblBaeT, paCWHpAeT KPyr 3HaHI-1H, Y41-1T 06Ll18 HH 10 C HIO,[IbMI-1 143 ,[IpyrHx KYl1bTYP, nOKa3bIBaeT MHp. 1tI, KOHe4HO, TaKaR npaKTI1Ka 6eclIeHHa ,[InR nonY4eHHA npencr aaneuua 0 TOM, KaK ,AOn>KHa pafioran, .QanbHOBH.QHaR HHTepHalll-10Hal1bHaR KOM naHHA, Halleneuuaa ua PblHKH acero CBeTa 14 CTpeMRLlIaRCR azianTHpOBaTbCR 14 6blTb 3cj:1cj:1eKTI-1BHOH B pa311H4HblX ycnoBHRX. R 6YAY pan, ecnu Moe cnenyiouiee Ha3Ha4eHHe 13 KOM naHH 14 CHOBa .QaCT B03MO>KHOCTb OTKPbl BaTb HOBbIe ropH30HTbI 13 KaKOH-HH6YAb HenOXO>KHH yronox HaweH 60nbWOH nnauer u.

18 I iI1CTOPI1R BeAOMOCTM 60w I Mapr 2011 I NQl

Pofiepr SOW: aauano nereHAbl

no cnYlialO 12S-neTHero 106HneA KOMnaHHH Bosch H lS0-oM rOAOB~HHbl ee ocuoaarena, Mbl c06panH HHTepeCHbie QJaKTbl npo P06epTa 60wa. Her cOMHeHHM B reHHanbHOCTH H306peTeHHH OCHOBaTenA KOMnaHHH. Ho KaKHM HMeHHO OH 6bln B nOBceAHeBHoM >KH3HH: KaKYIO efl..Y npeAnollHTan, KaKYIO oAe>KAY HOCHn, KaKHe HAeH, KpoMe TeXHHlIeCKHX HOBweCTB. noce~anH era? BeAb BO MHorOM HMeHHO oKpY>KeHHe P06epTa 60wa H BpeMA, B KOTopoe OH >KHn .• H crana npHlIHHaMH cyonb MHorHX OTKPblTHH

KpeCTbRHe, co-

Aep>KaTeml rocruHMI..I, cenbCKMe CTaPOCTbl

llepaue CBI-1,Qe-

Ten scr aa 0 n PO}l{I1- BaHl-111 CeMbl1 DOW ua fOre repMaHl111

,[IaTI1PYIOTCR XVI

CTOneTl1eM. PO,QI1-

rena P06epTa Dowa enanenu rOCTI1 H 11- lIei1 non Ha3BaHI1eM «Kop oua» B ropornce Anb6eK 6nl-13 YnbMa, a TaK>Ke nI1BOBapHei1 11 60nbWI-1M 3eMenbHbiM Y4aCTKOM. nbBI1HYIO norno ceMei1 noro 61OLI}I{era cjJOpMl1pOBanl-1 C60Pbl aa npOe3L1 no npOXO,[lRLlIei1 uepe,s ueronopore Anb6eKep-WTai1re. Oreu P06epTa CepBaTI1Yc DOW C41-1TanCA He06bl4ai1Ho o6pa30BaHHbl M 1-1 Ha411TaHHbi M 4enOBeKOM,Qn A ceoea couuan bHOi1 cpeuu.

Kor,[la Ha4anOCb CTpOI1TenbCTBO }l{enesHoi1L10pOrl1 YnbM - Xai1L1eHxai1M, CepBaTI1Yc DOW ucnvranca pasopeHI1A: nOTOK nOB030K ua ero nopore acxope .LlOn}l{eH 6bln I1CCAKHYTb. nO::nOMY B 1869 r. OH nporian caoe ,[Ieno 11 BMeCTe C ceMbei1 OTnpaBl1nCR B YnbM.

Po6epT Eiow nowen Y4MTbCR B nonMTexHM4ecKMM MHCTMTYT M3-3a crpaxa nepeA TexHM4ecKoM TepMMHOnorMeM

P06epT DOW He COXpaHl1n re nnux BOCnOMI-1HaHI-1i1 HI1

o caoe a uncone, HI1 0 nOCne,[lYIOLlIeM Y4e6e ua cjJaKynbrere T04H0i1 MeXaHI-1KI1. CY,[IR no Ta6enRM ycne aaersoCTI1, 6YLlYLlII1i1 ocuoaarern, KO M naHl111 6bln Cpe,[lHI-1M Y4eHI1KOM. B Bbl60pe nporbeccuu P06epT DOW nocne,[IOBan peKoMeH,Qalll1AM caoero oTL-Ia. no co6CTBeHHOMY npl13HaHI1IO, OH npennoue n 6bl CTaTb sooriorov Hnl1 60TaHI1KOM, HO peurun He TpaTI1Tb SpeMeHI1 uanonroe 06Y4eH l1e 3TI1 M .LI 11 ClI 11 nn 11 HaM. npl1 3TOM }l{I1BOM 11 HTepee K 300nOrl-111 11, B oc06eHHOCTI1 K 60TaHI-1Ke OCHOBareru, KOMnaHl111 coxpauan B Te4eHI1e BceM }l{I1SHI1.

nOCne,QOBaB COBeTY caoero OTlIa, nocne OKOH4aHI-1A cpe,QHei1 uncoriu OH nowen B nOLlMaCTepbR 11 cpasy uauan 3aHI-1MaTbCA n paKTl14ecKoi1 pa60ToM. 0 LlIYLlIaA He06xOLll1 MOCTb B LlOnOnHI1TenbHOM 06Y4eHI1I1, DOW noceuian neKLj1-111 B nOnl1TeXHI14eCKOM I1HCTI1TYTe B Ka4eCTBe Bon bHoro cnyurarena B Te4eHI1e O,[lHOrO cexsecrpa B 1883-1884 rr, OH npI13HanCA nOTOM, 4TO I-1MeHHO «crpax nepen TeXHI1.4ecKoi1 TepMI-1HOnOfl1eM»

3aCTaBI1n ero Y411TbCA euie. «Ilocne sroro A auan LlOCTaT04HO 0 HanpA}I{eHl-111 1-1 TOKe, a TaK}I{e 4TO raxoe onua nouranauas curia», - roaopun Po6epT DOW.

rOAbl nYTewecTBMM

C aoe peureu uen po Be CTliI KaKoe-TO BpeM.R B C WA Po- 6epT DOW 06b.RCHRn >KenaHl1eM YBI-1L1eTb POLlI1HY ,[IeMOKpaT111-1 - TaKI1M 06pa30M., 3Ta noesruca I-1Mena cxopee non I1TI14eCKl-1e, He}l{en 11 npo dieccuouan bHble uen 11. Ho sce ro uepes ron OH nOKI1Hyn CWA C 4YBCTBOM paso- 4apOBaHI1A, He CYMeB CMI1PI1TbCA C nOnl1HI4eCKI1MI1 11 3KOHOM 114eCKI-1M 11 OTHoweH I1.RM 11, rOCnO,[lCTBOBaBWI1MI1 B ::nOM crpaue. no ero onoaass, B AMepl1Ke eMY 60nbwe acero He xaarano cnpaBeLlnl1BOCTI-1. 8 uauane 1886 r., scxope nocne B03BpaLlleHI1A B repMaHI1IO, Po- 6epT DOW Ha411HaeT 3a,QYMbIBaTbCR 06 OTKPblTl11-1 c06- CTBeHHoro ,[lena .. 8 3TOTnepl10,[l Mono,Qoi1 cneuuanucr npowen BoeHHYIO cnY}I{6y Llo6pOBOnbLjeM B YnbMe, pa- 60Tan B KenbHe, lllrvrr apre, Xauay, Hiopufie pre, Marj:\e6ypre, a TaK>Ke HblO-lllopKe 11 6nl13 nOH,QoHa.

Ha aape CYllIeCTBOBaHMR KOMnaHMM Q>MHaHcoBoe COCTORHMM Q>MPMbl 6blI10 04eHb urancoe

Jr~:~~II;::;:ltl

Werkstatte fur Feinmechanik & Elektrotechnik

= = .. =

~

=, Mlt

STUTTGART

Hauano n penn PI1 H I1MaTenbcKoi1 j:\eRTenbHOCH1 He 6blno Cnl1WKOM pa,QY>KHbIM j:\nA P06epTa Dowa. 8CKOpe nocne Y4pe>Kj:\eHI1A KOMnaHHH OHO enaa nl-1 He norepneno cjJl-1HaHcoBbli1 xpax. LITo6bl nonpaaaru nonO>KeHl1e, DOW 6bln Lla}l{e BbIHY}I{j:\eH 3aHRTb y cBoeM MaTepH .LlnA uauana 3000 MapOK, a 4YTb n03}1{e euie 10000 MapOK. Lh06b1 eunnauaaan, 3apa60THYIO nnary CBOH M COTPYj:\HI-1KaM, PYKOBOj:\I-1Tenb KOM naHHI1 j:\a}l{e nonpocan B3aMMbi y nponasua cPPYKTOB. «n1060M uenOBeK Mor nOHATb, 4TO P06epT DOW He norepser j:\eHbru», - nucan 6110rpacP 11 XOPOWI1M j:\pyr 1-1306peTaTenA Teonop Xoiic B ceoe a KHHre 0 npe,QnpI1HHMaTene.

BeAOMOCTM liow 1 MapT 20111 NQ1 I-1CTOPI-1R 119

B 1892 rony, KO~,Qa 6H3Hec euie cnafio npouseran, He- 06XO,QHMbI 6blnl-1 HOBbie H,Qelil. P06epT DOW ,Qame nsrranCfI uauan. np0I-13BO,QCTBO KaMep H3,QepeBa. ,OepeBflHHafi KaMepa He 6blna ycnexov ,Qnfl boura. Ho ecnu ceroaua B Baw8M M06HnbHoM renedioue ecru cj:loToKaMepa, TO, enonue B03MomHO, 4TO y Bac B PYKax TeXHOnOrl-1A Bosch. KOMnaHI-1A npOH3BO,QI-1T cnelll-1anbHbI€ C€HCOPbl, KOTOpue n03BonAIOT r apaurnpoaare, 4TO ,Ql-1cnnei:1 renedioua BOCnp0I-13BO,QHT C,QenaHHYIO cj:loTorpacj:lHIO-nopTpeT B cj:lopMaTe noprpera, 3TH BamHble KOMnOHeHTbI ,QnA renecj:lOHOB np0I-13BO,QATCA ce.rO,QHA ua 3aBO,Qe B PeHTnI-1HreHe, KOTOPblH 6bln OTKPblT B MapTe 2010 rona,

nOlle MY cpOTorpaqmR P06epTa Eiowa aa aenocanene TaK 4aCTO BCTpe4aeTCR?

B 1890-x ronax Benocuneriu euie 6b1nH B HOBH HKY, HO yme TOr,Qa P06epT DOW 6bln HOBaTopOM 101 C ycnexora Hcnonb30Ban 3TOT BI-1,Q rpaucnopra. Ha H€M OH e3,QHn K Knl-1eHTaM KOMnaHHI-1, n03TOMY «mene3HblH KOHb» 6b1n He npOCTO aTpH6YTOM HnH akceccyapoja, C KOTOPblM Pofiepr 60w C ¢OTO r p adi 101 po aanca, a Hrpan 101 CBOIO pons B rtpcueeranua 6H3Heca.

B03MomHO, B O,QHY

1013 TaKHX noe3,QOK, 10130- 6peTaTenIO npuuina B ronosy H,Q€A npo CHCTeMY «acrpoenucro no-

nyruoro ee rpa», KOTopaR 6blna ycneumo 3anYI..L\eHa KOMnaHl-1eH, HO yme nosxce .. B 2010 rony, Benocunenacru, ucnon b3Y 10 Il.I He eBike, 683ycnoBHo, ace ell.le,QonmHbl KPYTHTb nenana, KaK ,Qenan 101 P06epT 60w, O,QHaKO 3TOT npouecc cran HaMHoro M€Hee auepro.aarparuura.

752 - 3TO caMblM nepBblM Tene<pOHHbIM HOMep B KOMnaHMM

P06epT 60w npe,Qnpl-1HAn BeCbMa HeomH,QaHHblH war AnA uauana XX cronerua, uauaa Hcnonb30BaTb renediouHblH annapar, KOTOPblH 6bln YCTaHOBneH B ero Ka6HHeTe, 4T06bl scerna 6b1Tb,QOCTynHb1M ,QnA CBOHX Knl-1eHTOB.

TpeX3Ha4HblH HOMep 752 MomHO C4HTaTb OCHoBoH,QnR ecex 6Y,QYll.Il-1x HOMepOB KOMnaHHI-1 .. Ha cero,QHRWHI-1H ,QeHb 3KBIiIBaneHTOM 3TOro HOMepa MO>K.HO Ha3BaTb HOMep urr afi-xeaprupu: oKono.300 rue, 3BOHKOB exceronuo nocrynaer ua HOMep 811 B lllryrrapre. Tenedionuux annaparoa me B rnaBHOM ocPl-1ce KOMnaHHH HaC41-1TbiBaeTCR oxono 200 TbIC., 4TO n03BonAeT ocyuiecranaru 3cPcPeKTI-1BHOe B3aHMo,Qei:1cTBHe KaK BHYTPH KOMnaHHH, TaK 101 sa ee np€,QenaMH.

npO,Qonm€Hl-1e MaTepHana 0 n€pBblX ycn€xax Po- 6epTa Eoura: pe ureuae «np06neMbl sexa» 1-1 H306peTeH He MarHeTO, nepau 8 101 H HOBaL\I-10HHble H306peTeHH R, OCHOBaH He cPa6pHK B le pMaHI-1I-1, 3apom,QeH He 101 HOCTp.aHHblX npe,QCTaBHTenbCTB aa OKeaHOM 101 B nansHeHweM - Mem,QYHapO,QHaA ce re Bosch B cnertyio utux Bbl nycxax "Be,QoMoCTeH».

• OCHoBaT8nb KOMnaHl-11-1 pq,Ql-1nCA 23 ceHTA6pR 1861 rona B Anb6eKe" H8,QaneKO OT YnbMa" OH 6bl}l12 p€6eHKOM B ceMbe. YMep P06epT 60w 1013- BeCTHbi M 1-1 ysaacae M bI M 48nOB8KOM a lllryrrapre 12 MapTa 1942 rona B B03paCT€ 80 ner,

• 15 HOA6pA 1886 rona P06epT 60w crxpsrn «MacTepcKYIO T04HOH M€XaHHKIiI 101 -3n€KTpOTeXHI1KH/> B lllryrrapre, sanomHB OCHOBbl KOMnaHHH, CTaBW8H BnOCneJ.l,CTBI1H MHPOBblM Jl.11,QepOM T8XHonorl-1H 101 n pe,QOCTa.Bn€HHR pa3l1H4HOrO pona ycnyr.

• Orxpunca nepBblH OcPHC npo,Qam sa rpaHHlIeH 13 Benl-1K06pl1TaHI1H B 1898 rorry, 1I8pe3 ren 6blna Y4p8m,Q8Ha KOMnaHHR no npO,QamaM ua cPpaHlIY3CKOM 1-1 6e:n brH H CKO M pbl H xax, B Te4€ H 101 e cn 8- .QYIOI..L\I-1X H8CKonbKHX ner cPHnHanbl OTKpblnl-1Cb 13 CWA. (1906), B !DAP 11906), B ABCTpanl-111 101 HoBOi:1 3enaH,Q1'111 (1907), B KI1Tae (1909), B 6pa3HnHH (1910) 14 RnOHI1H (1911).

'.' KOMnaHHR oCYll.IeCTBnAeT CBOIO,Q8flTenbHOCTb 13 6onee, 48M 60 crpaaax uepes 300 oT,Qen8HI4i:1 101 perHOHaJlbHblX npe,QCTaBHTenbCTB 101 HMeeT B CBOeM WTaTe oxono 280000 COTPY,QHI-1KOB no BceMY MHPY, 3aHATbiX B TaKHX orpacnsx, KaK npoaaeonCTBO aBToM06HnbHbix KOM.nOH8HTOB 101 npoMblwneHHblX rexuonoraa, npOH3BO,l"lCTBO nOTpe61-1- TenbCKHX TOBapOB 101 crpoarerusuux rexuonoruji. M€m:,QYHapo,QHaR csns TOprOBblX npe,,QCTaBI-1- T€nbCTB 101 napTHepCKI1X OpraHI-13allHH noxpuaaer cauure 150 CTpaH, 4TO 06eCn€4HBaeT YBep8HHOCTb B TOM, 4TO npO,QYKlIHR KOMnaHl-11-1 6Y,Q€T ycneuruo npencraaneua Ha BC8X BamHblX pblHKax.

.' llonaeaa emerO,QHO OKano 3800 3a.ABOK ua naT8HTbi 101 HHBeCTI1PYR CBblW8 3,5 Mnpl"I. eapo B HaY4Hble I-1CCne,QOBaHIiIR 101 pa3pa60TKI-1" Bosch rtpononxcaer ,Q€pmaTb KYPC ua HHHOBallHOHHoe pa3BHTHe.

• npHM€pHO 50% ronoaoro 6 lO,QmeT a, Bbl,QenAeMoro ua I1CCne,QOBaHHA 101 pa3pa60TKH., I-1CnOnb3YeTCR ua nPO,QYKlIH10, coxpaHRIOLlIYIO 3Heprl-11O 101 npHpo,QHbl8 P8CypCbL B TO m8 BP€·MA KOMnaHHA npononxcaer aKTI-1BHO pa3BHBaTb T€XHOnOrHI-1, npHMeHR8Mbl8 €m€,QHeBHO, KOTOPbl€ n03BonAlOT COXpaHI-1Tb 3Ha4HTenbHbie 06b8MbI 9HeprlilH no BceMY M 101 py - aBTOMo611n bH ble TpaHCM HCCH 14, 6blTOBaR T8XHI-1Ka, OTOnneHI-1€, OXna>K,Q8Hl-1e, KOH,QH lIH 0 H 101 posauae ..

'.' no,QXO,Q K yrrpaanemuo, npHM8HA8Mbli:1 npeace,QaTeneM npasneuaa KOMnaHl-11-1 <DpaH1I8M <DepeH- 6aXOM, OCHOBaHHbli'i ua 3a60Te 06 oKPY}f{alOl..L\eH cpeae, npauec eMY B 2009 rO,Qy,QB8 uarpazn». OH 6bln npH3HaH <,lIenOB€KOM rona 2009" no MHeHl-11O HeMeL\Koi:1 aBToM06HnbHoH accouaauau (ADAC) 1-1 Harpa}K,l"leH «)f{embiM aHrenOM» sa I-1HHOBallHH, oCYll.IeCTBnA€Mbl€l B 06naCTH 3all.lHTbi oKpymalOll.IeH cpenu, TaKm8 OH nonY4Hn npeMl-11O aT HeM811KOH aCCOL\HaL\HH no sauiare oKPymalOll.Ieii1 cpe,Qbl (B.A.U.M.) 101 OT EBpeHcKoro MY3e.A B 6epnlilHe sa (,nOHHMaHH8 101 ronepauruocts».

20 I MH8HI-1e BeAOMOCTM 60w I Mapr 2011 I NQ1

napTHepbl Buderus H Bosch TepMorexHHKa H3 pa3HbiX CTpaH nOAenHnHCb CBOHM onblTOM 0 COTpYAHHlIeCTBe C KOMnaHHeH Bosch H 03BYlIHnH csoe BHAeHHe roro, KaK CA.enaTb pa60TY e~.e 60nee ycnewHoH H 3<PlPeKTHBHoH.

SYTKO reHHaAHH

AHpeKTOp KOMnaHHH nKornora3»

iji;'ijii@'

Ha pblHKe rennoanepreraxa KOMnaHI-1R Buderus YKpa.I-1H3 pa- 60TaeT C 199.5 rona, CeH'-IaC Mbl RBnfleMCfl 4aCTbIO HSBeCTHoro HeMe~Koro KOH~8pHa Buderus AG, KOTOPblH C 2003 rona BXO,QHT B COCTaB rpynriu KOMnaHHH Bosch. B nepuon CTaHOBneHI-1Fl Buderus YKpaHHa Haw WTaT

COCTOfln Bcero 1013 ,QeCRTH COTPY,QHHKOB, a ceH4ac OH YBe11H4H11Cfl ,QO ,,QBYXCOT. Mbl fl B11ReMCR 11 H,QepaM 101 no nOCTaBKaM n POMbi uirreu H blX KOT110B B Yt<paHHe. KOMnaHI-1R 3aHHMaeTCfl He ronsxo n pO,Qa>Kei1 oronuren bHoro 060PY,QOBaH HR, HO H n POeKTHpOBaHl-1eM, a TaK>Ke BceMH conYTCTBYIOlL!HMH ,Qei1- CTBl-1fl M 101 no YCTaHOBKe 060PY,QOBaH HR <<'n0,Q KnI04». L1,eHTpanbHblk1 OcPHC HaweH KOMnaHHI-1 HaXO,QHTCA B KpeMeHlIyre. a ,QpyroH - B Xapsxoae.

O,QHHM 1013 cauerx 3Ha4HMbiX H peanaaoaauusrx HaMH npoekroa Mbl C41i1TaeM OCHalL!eHHe KOTe11bHOH Ten110- 060PY,QoBaHl-1eM Bosch B 2003 rony, 6naro,Qapfl MHO>KeCTBy06Y4alOlL!HX ceMH uapoa B repMaHI-1H, xorcpere ncceuraior HaWH COTPY,QHHKI1, Mbi ycneumo BHe,QpH11H TO r,Qa euie HOBbie ,Q.nfl YKpaHHCKoro pbl H ka rexucnora H OT Buderus. llocrre aroro npcexra Mbi Bbll-1rpanH re u,Qep ua orenneaae O,QHOH 101'3 cPa6pl-1K «8pHTHW AMepHKaH T06aKKO») B npl-1nYKax (KHe.BcKafl 0611acTb). TpeTHH Haw ycneurs bl H npo exr - 3TO 101M nopr H YCTaHOBKa ,QBYX caMbiX MOlL!HblX B crpaue npov suune HH blX KOTnOB MOLllHOCTblO no 28 TOHH Ha 3aBO,Qe no npoH3BoP;CTBY 6Ho-TOn11HBa B 3011oTO.Howe (llepKaccKaR otinacr s).

B Bosch MHe scerna HMnOHHpOBana n011HTHKa aezieHH'A 6H'3Heca - OH paauorrnauoaet H. TaK KaK KOMnaHk1Fl 1-13BeCTHa B Ml1pe He ronsuo H3 pblHKe 6blTOBOH TeXHHKH 101 oronareneuoro 060pY,QOBaHHH, HO H cpe,QH npo- 1-13 BO,QI-1Te 11 eH311 e KTpO H H CTPY MeHTO B.

,[InR Me,HA B pafiore 04eHb Ba>KHO. lIT06bl B Kpl-1THlIeCKHH MOMeHT KOMnaHHR CMorna 6blCTPO cpearapoears Ha B03HHKWYlO KpH31-1CHYIO CI-1Tya~HIO.

Mbl YCTaHOBHll 101 60nbwoe KO_nI-14eCTBO 060 pynoaaHlilfl, HO eC111'1 6bl cyuiecraoaana CepBI'1CHaR cnY>K6a nO,Q,Qep>KKI-1, pafiorar s 6blno 6bl nerue. C ee noaaneHHeM 3Ha4HTe11bHO ynpocrunoce 6bl COTPY,QHI-14eCTBO C Y>Ke cYlllecTBYIOLlIHMI1 KnHeHTaMH, Be,Qb pearapoaars ua Ioix 3aRBKI-1 Mbi CMOrnl-1 6bl 60nee OnepaTI-1BHO, a KOnH4eCTBO HOBblX Knl-1eH'fOB YBenH4l-1nOcb. BOT 3TO H 6blno 6bl MOH M nO>KenaHHeM ua 6Y,QYlL!ee.

AneKcaHAP nYCKHH HallanbHHK KOMMeplIeCKOrO oTAena ({ n po MeH eprocepaac»

SenapYCb

C KOMnaHHeH

Buderus Mbl ua- 4anH pafioran, C 1999 rona, CoCTaB KOMllaHHH «Tl p o a e u e p r ocepanc» ua npoTflme HI-1H uauiero COTPY,QHH4eCTBa C Buderus OCTaeTCfl HeH3MeH Hbi M - OKono 200 coTpY,[IHH KOB. M bl Ha41-1Han H C peMOHTOB KomOB H

nYCKO H an anou H blX pa60T, a KaK ronsxo B cr paue B03HHK cnpoc ua HOBoe CTpOHTenbCTBO, Mbl CTanH cneuuanuaapoearecs ua MOHTalKe Tennoo60PY,[IOSaHl-1fl. Ceronus uauia KOMnaHHA 3aHHMaeTCfl BceM cnexrpov ycnyr, CBA3aHHbiX C OTonHTenbHblM o60PY,[IOBaHHeM, annore .,QO aanycxa KOTenbHblX B axcnnyaraumo.

B COTPY,QHH4eCTBe C KOMnaHl-1eH Buderus Mbl nocrpoHnl-1 MHoro KPynHblx 06beKToB. Hanpaue p, 5 KomOB B TennH4HOM KOM61-1HaTe HM. PY,QaKoBa B BHTe6cKe B 2004 ro,QY. B 2007 ro,QY M bl YCTaHOBHnH 2 xo rna B TYPI-1- CTH4eCKOM KOMnneKCe., a uepea ron 2 KOTna 13 cereeoa KOTenbHoH ,(MI-1HCKTennoceTb). B cpenuev Mbl CTPOI-1M nopaznca 10 KOTen bHblX Cpe,[lHeH MOLllHOCTH 13 ron.

O,[lHaKO ,Qa>Ke y npecnoeyroro HeMe~Koro Ka4eCTBa ecre CBOH H3bAHbl: xorna HaWH COTPY.QHI-1KH H3 MOHTa>KHOrO ornena npo sonuna uepaapyuraiouut M MeTO,[10M ynbTpa3BYKOBOH KOHTponb csapuux ursoa KomOB CK 125 .. ua O.QHOM 1-13 HI-1X 6bln He,QOBapeHHbIH WOB. Ho OT norpe uruocreti raxoro nnaua, uaaepuoe, Ht.1 D,QHa KOMnaHHfl He 3aCTpaXOBaHa. Korna Buderus sourna B COCTaB r pynrru KOMnaHI-1H Bosch, OTBeTbl ua sanpoCbl npHXO,QHnOCb >K,QaTb,Qonbwe, occbeuuo xorna 3TO xacaerca ocl:)l.i~HanbHblx OTBeTOB. Xouercn, 4T06b1 peureu Hfi M oneparu BH blX BonpOCOB Y.QenflnOCb HaMHoro 60nbwe BpeMeHH.

Bosch - rHraHTCKafl KOMnaHHA, a n03TOMY ,QOCTaT04HO HeM06l-1nbHafi. B03MO>KHO 3Ta HeM06HnbHocTb caaaaaa C TeM. 4TO 06beM npo,Qam OTOnl-1TenbHOH rexHHKH HaMHoro M8Hbwe, 4eM conYTCTBYlOllIHX roaapos Bosch: aSToM06HnbHbix 3an4acTeCi,3neKTp0I-1HCTPYMeHTOB, n03ToMY eH y.QenfllOT MeHbwe SHHMaHHfI.

BeAOMOCTM liow 1 MapT 20111 NQ1 MHeHHe 121

KaaaxcTaH

101J6acapoB CepHKnaH AHpeKTOp TOO «A-CAH»

AKTI1BHOe COTPY,QHH4eCTBO

Hawe~ KOMnaHHH C Bosch uauanocs B 2006 rony, T04Hee C TOO «66T-TepMoTexHHK~. TOO "A-CaH» aanaercn napruepov rpynrru KOMnaHHH Bosch no npo,Qa>Ke H MOHTamy ororurrensuoro 060PY,QoBaHHR Buderus, a TaK)Ke ABTOPH3H pOBaHHblM cepaucHbi M lIeHTpOM no 06cflY>KHBaHHIO xoteneuoro 060pYAoBaHHA Buderus .. B ACTaHe Mbl pafiorae M C 1998 rona 1-1 0 xas bl aae M non H bI H cn exrp yenyr no nocraaxe, MOHTa>KY, nycxo-uananke, cepBHCHOMy 06cflY>KHBaHHIO 1'1 no,Q.6oPY rexaonoraueckoro 060- PY,QOB'3HHA AnA renno- H BO,QOCHa6>Ke,HHfI. Hauananacs pafiora C BblnOflHeHHA He60flbwHX 06beMOB CMP no BHYTpeHHHM HH>KeHepHbIM ceTAM OB III BK, He60nbwHX aBTOHOMHblX KOTe.nbHblX. B HaweM WTaTe, HaC4HTbIBalOll.\eM nopAAKa 100 uenose«. npHOpl-1TeTHblM HanpaBneHHeM flBnAIOTCA HHHOB'3111-10HHble ::meproc6eperalOll.\He rexaonoraa, B Hawe.Vi crpaue B 4aCTHOCTH ..

IIIHTepecHbiM ,QnA KOMnaHHH 6bln 06beKT «A,QMHHHcrpar asuoe 3,QaHHe KH6 PK» B 2008 ro,Qy. Mbl npouaBe,fll-1 KOMnfleKcHYIO nocraaxy, MOHTa>K H nYCKO-HaflaAKY aBToHoMHOH BOAorpeHHoH KOTeflbHoH, COCT.OALlIeH 1'13 rpex KOTfiOB Buderus 5825 L, rennoaoji MOLllHOCTb'lO ~,5 MBT. KOTsnbHaA pafioraer Ha neperperoji BO,Qe TeMnepaTypoi1110oC_ TaK>Ke B 2008 rony HaMH 6blna CMOHTHpOBaHa nepaas ra30BaR KOTenbHa.R rennoaoti MOIllHOCTblO 1,74 MBT Ha HOBOi:1 ra3QHanOnHHTeflbHoH CTaHlIl-1H B ACTaHe_ Mbl CTapaeMCA y6eAHTb H npcexTHPOBLlIHKOB, H KOHe4HblX SaKa3l1HKOB B TOM, 4TO He CTOHT .3KOHOMHTb Ha aBTOMaTHKe, KOTopaA 3aBHCHT OT noronu, nYLIwe nOTOM 3KOHOMI-1Tb ua MeHbweM pacxorie ronnnaa npnaxcrtnyaraua«.

Bosch ABflReTCA cepbe3HOH BceMHpHO H3BeCTHOH KOMnaHHei1" a Buderus npennaraer OTnH4Hoe KalleCTBO 060pY,QOBaHHA. n03TOMY Mbl H npl1HRnl-1 peurenue 0 COTPY,QHH4eCTBe C HI1MI-1. Mbi ,lIOBonbHbl COTpY,QHI-14eCTBOM. KalleCTBOM 060PY,QOBaHI-1f1 1-1 one.paTHBHOCTblO B3aHMO,QeHCTBHR C COTpY,QHHKaMH rpyn I")bl KOM l")aHHH Bosch. Mbl ClIHTaeM, 4TO 060PY,QoBaHl-1e Buderus Ha ,QaHHbIH MOMeHT OTBe4aeT BblCOKHM te·XHH4eCKHM Tpe60BaHI-1AM 1-1 HMeeT xopowee cooraouieuae «ueua-kauecrao»,

Kacarerrsuo pe.KoMeH,Qalll1i1 no ynYllweHHIO HaweVi coBMecTHoH pafiotu, MHefibl XOTellOCb, 4T06bl 60flbwe BHIIIMaHHAY,QenRflOCb pafiore C npoeKTHblMI-1 opraHH3alll-1f1MH ua npe,QMeT nOBblweHHA HHcPOpMlllpOBaHHOc:fH npOeKTI1- POBLlII1K0B 06 d60pY,QoBaHHI1., npoH3Bo,QHMOM KOMnaHI-1- eH. n03TOMY 1-1 noacenauue y MeHfI o.,QHO - HapaLlll-1B3Tb caoe npHcYTcTBHe BO scex peruouax Kaaaxcraaa.

MenbHHKoB BanepHH HallanbHHK oTA.ena no oTonHTenbHoMY 060PYAooaHHIO KOMnaHHH «HHMAn»

3HaKo.MCTBO C

n pe ,QCTaBI-1T8f1 R M H Ko.MnaHI-1H npOH30.wno ua OAHOH H3 BbICTaBOK, KOTOPYIO Mbl noce runl-1. COTPY,QHI-14eCTBO C Ko.MnaHI-1BH Buderus HalianOCb B 1998, xorna oua euie He BXo.AI-1f1a B rpynny Ko.MnaHI1H .. nO. Ko.TenbHoMy 0.60.PYAo.BaHI-11O C Bosch (TT) patio-

TaeM C 2006-ro.. Ha TnT MOMeHT R SaHI1Man Ao.n>KHo.CTb HallanbHHKa ornena no. OTOnl-1Ten bHOMY 0.60PY,QOB3HI-1IO 1-1 PYKo.Bo,Ql-1n acero.ABYMR COTPY,QHHKaMH, a C YBenl-14eHHeM 06beMo.B pa60.T WTaT YBenl-141-1nCA ,QO 15 uenoaex. IIIcTo.pH4ecKH CnO>KHno.Cb, LITO COTPY,[IHI-14eCTBo. Ha4 HHanOCb HMeHHo. C KOMnaHl-1eH Buderus, a He C Bosch. HaM npHATHo 6blno pafiorart, C I-1X OcPl-1Co.M B Beunape (fepMaHHA): sanalIH acerna BblnOnHAnl-1Cb BOBpeMA 1-1 Ka4eCTBeHHO. no- 3TOMY A opueurupoaan OTAen I-1MeHHo. ua I-1X TeXHI1KY. Bosch, KaK npouaaonareru, 60nee .AeweBblX 1-13,AenI-1H, 3aHI-1MaeT He60nbwoe MBCTo. B HaweM 0.60po.Te.

Ko.MnaH 1-1 A "H HMan» 3aH HMaeTCA kn HMaTH4eCKOH rexHI-1Ko.H, uo o.CHo.BHblM HanpaBn€Hl-1eM Bbl,QenA€T Ko.H,QH- 1..1 1-10 H 1-1 pOBaHI-1€ H B8HTI-1f1RIIH 10. 1113 HaW€ ro COTPY,QHI-14€CTBa C KOMnaH HAM H 3anOM Hl-1naCb H8,QaBHAA nOMolllb COTPYAHHKa Jlaaape aa B KOMnneKTalll-1H 1-1 3anycK€ KOHBeHIIHoHHOro Kama 80 KBT )1(6. 3TO 6blno uoaoe 060.PYAOBaHHe ,QnA HaweH KOMnaHHI-1, H Mbl 04eHb 6naro.,QapHbl cneuuan HCTY3a peKOMeH,[IallHI-1.

B npoumou Mbl MHHHMYM pas B ron npHHI-1Manl-1 Y4aCTl-1e B C€MI-1HapaX B BonMape (fepMaHHA), a xorna noABl-1nOCb npeACTaBHTellbCTBO Buderus B POCCHH., npurnauieuua 60flbwe He nocrynanu. A AnA Hac OHH 04€Hb nonesuu. Ocofieuuo noceuieuue TeXHH4eCKo.H 4aCTI-1 B BonMape, TaK KaK TaM HMelOTCA Cn8l1HanbHO 060.PYAOBaHHbie HarnA,QHbiM MaT8pI-1anOM nafioparopau. a 06- Y46HI-1e npOBO,QAT caMH pa3pa6oTlIl-1KH, koropue B coCTOAHHH KOHKpeTHo. o.TBeTHTb ua xaeepauue aonpocsr.

LITo HaM upaaanoce B pafiore C Bosch, TaK aro CKOPOCTb 06pa60TKI-1 aaxaaa 1-1 46TKo.CTb I-1CnOnHeHI-1A. XopOWO 6bl ynY4wHTb 1I6HOBYIO nOnHTI-1KY: P€4b I-1.A€T a P03H H4H blX ueuax H CKI-1AKax. LITo KaCa€TCA cPl-1 PMbl Buderus, TO no BceM aonpocav Mbl nerxo HaXO,QHnl1 KOMnpOMI-1CC, a Bo.T ynY4 W HTb He Me wano 6bl nOrl-1CTI-1 KY H pa60.TY cxnana.

L • ~.'

• ••

125 iii Bosch

•••

Jler III 1886-2011

•• •

You might also like