February 2011

Master of Business Administration – MBA Semester 3

MK0009 – International Marketing - 2 Credits

Assignment Set – 1
30 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the stages of international marketing. [10 marks]

Q.2 Give a detail note on protectionism. [10 marks]
Q.3 Which are the various international market entry strategies? Give examples. [10
marks]
 February 2011

Master of Business Administration-MBA Semester 3

MK0009 – International Marketing - 2 Credits

Assignment Set – 2
30 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Discuss some international marketing issues with relevant examples. [10 marks]
Q.2 Identify the various tariff and non-tariff barriers with examples. [10 marks]
Q.3 a) Give a short note on types of primary research methods. [05 marks]
b) In the context of distribution channels, what is gap analysis? Briefly explain. [05
marks]