H thng cu hi n tp mn marketing cn bn

Cc khi nim c bn ca Marketing

-Nhu cu th trng: Nhu cu t nhin, mong mun, nhu cu c KN nng thanh ton -Gi tr, chi ph v s tha mn. Cc yu t lm tng gi tr s tha mn cho khch hng -Trao I v cc iu kin ca trao I, ngha ca vic nghien cu -Th trng : khi nim, quan nim ca marketing khc g vI quan im ca kinh t hc, ngha ca s phn bit ny -Marketing : khi nim, vai tr v v tr
phn tch khi nim qun tr marketing. T hy nu nhng cng vic thuc v hot ng marketing ca doanh nghip Cc quan im qun tr marketing : bn cht, biu hin, hn ch v tnh hung ng dng. Hy ly v d v s biu hin ca tng quan im trng thc tin So snh quan im marketing v quan im bn hng. Cho v d minh ha phn bit Hy xy dng mt quy trnh marketing theo quan im ca cc bn? Bin lun cho quy trnh ca cc bn C cu ca h thng thng tin marketing. Trnh t thc hin NCMKT? L thuyt v thc hnh. Hy tho lun vai tr ca nghin cu th trng trong qu trnh ra quyt nh v marketing Nghin cu th trng l g? Hy cho mt nh ngha v quy trnh nghin cu th trng theo quan im ca bn

Mi trng marketing l g? V sao phI nghin cu mi trng marketing ? phn bit mi trng marketing vi m v mi trng marketing V m? Phn bit nh hng ca tng yu t thuc mi trng marketing tI hot ng marketing ca doanh nghip : to ra c hI gy ra nguy c, im mnh, im yu v do nh hng tI cc quyt nh marketing _ mix nh th no? Lin h thc tin v cho v d? Phn tch m hnh hnh vi mua ca khch hng Phn tch s nh hng ca tng yu t trong cc nhm yu t: Vn ha, x hI, c nhn, tm l tI quyt nh mua ca khch hng. Cho cc v d lin h Phn tch qu trnh thng qua quyt nh mua ca khch hng trn th trng tiu dng v qua pht hin hay ch r nhng iu nh qun tr marketing phI hnh ng trong mI bc. cho v d gn vI hng ha, dch v c th? bn cht ca phn on th trng : Khi nim, l do, yu cu v c s ca phn on th trng . Cho v d lin h vI thc tin kinh doanh cc hng ha v dch v. Cc phng din cn c- tiu ch cn phI nh gi cc on th trng phc v cho vic la chn th trng mc tiu Cc phng n la chn th trng mc tiu v cc phng n chin lc marketing chim lnh (p ng) th trng : bn cht, a nhc im v iu kin ng dng. nh v th trng : Khi nim, l do, cc hot ng trong tm ca chin lc nh v, cc bc ca tin trnh nh v Cc bc trong tin trnh xy dng chin lc marketing NI dung ca bn k hoch marketing : u nhc im ca mI m hnh Cc m hnh t chc b phn marketing ca doanh nghip, u nhc im ca mI m hnh Ba cp cc yu t cu thnh n v sn phm. ngha nghin cu

Cc cch phn loI sn phm, mc tiu v ngha ca phn loI sn phm Nhn hiu: nh ngha, cc b phn, cc quyt nh v nhn hiu. Cc yu t lm cho nhn hiu thng hiu thnh cng Cc yu t v bao gi. Vai tr ca bao gi Quyt nh v dch v v cn c ra quyt nh Quyt nh v chng loI v danh mc hng ha chu k sng ca sn phm. chin lc marketing c th thay I nh th no theo chu k sng sn phm? Cc nhn t ch yu tc ng n quyt nh v gi ca doanh nghip. Lin h thc tin Tin trnh xc nh mc gi c bn Nm v vn dng cc chin lc gi in hnh:

-Chin lc gi I vI sn phm mI -Chin lc gi p dng cho danh mc hng ha -Chin lc gi hai phn -Chin lc gi trn gi -Chin lc gi theo a l -Chit gi v ht gi -nh gi khuyn mI -nh gi phn bit
Knh phn phi : nh ngha, vai tr, chc nng ca cc thnh vin Cu trc knh phn phi : Chiu di v chiu rng T chc knh phn phi : Knh truyn thng v knh lin kt dc. u th ca VMS. Cc cn c la chn knh phn phi. Cn c no quyt nh b di, b rng ca knh? Bn cht ca xc tin hn hp hay truyn thng marketing Cc bc chung hay m hnh chung ca hot ng truyn thng Cc cn c (hay cc nhn t nh hng) la chn phI hp cc cng c xc tin Cc phng php ch yu xc nh ngn sch cho hot ng truyn thng: nI dung v u nhc im Mt chng trnh truyn thng c hiu qu s ph thuc vo cc yu t no? MI quan h gia ngI nhn tin v phng tin truyn thng?

H thng cc cu hI tho lun v m rng

Phn tch khi nim nhu cu th trng theo quan im marketing v t nu nhng ch dn cho hot ng marketing . ? hy cho v d?. Trong cc sn phm dI y, gi s bn l ngI tiu dng khi mua sm chng, nhng tiu ch g bn chn sn phm ? TI sao bn chn sn phm ny m khng chn sn phm khc

-Xe gn my -T im ca nhc -Nh hng -Hng khng -Khch sn

Bnh lun hai pht biu sau y: (1) Nghin cu th trng l cng vic tiu tin thu lI con s khng v (2): Nghin cu th trng l tt c trong vic ra cc quyt nh v marketing .

Hy chn mt d n nghin cu v vit ngh nghin cu cho d n ny. Hy chn mt th trng trong cc th trng sn phm tiu dng rI xc nh mc tiu nghin cu v thit k mt nghin cu khm ph th trng thng qua k thut son tho nhm. Sau khi thit k xong hy thc hin nghin cu v vit bo co kt qu nghin cu Hy chn hai qung co ca hai thng hiu ca mt sn phm c chiu trn TV. Hy thit k mt nghin cu o lng mc nhn bit ca ngI tiu dng v hai thng hiu cng nh so snh mc chng vI nhau. Sau tin hnh thc hin v vit bo co kt qu nghin cu ny. Mc tiu nghin cu mi trng marketing vi m v mi trng nghin c mi trng marketing v m khc nhau nh th no?hy ch ra mt vi yu t c th ca mi trng v m chi phI n quyt nh v sn phm ca doanh nghip m anh ch bit TI sao ngI lm marketing phI phn tch cc yu t mi trng marketing vi m khi xy dng chin lc marketing ? hy cho bit cc yu t vn ha x hI v chnh tr - lut php nh hng n cc quyt nh v sn phm ca doanh nghip NTN? Trnh by bn cht ca cc cp cnh tranh. Hy phn cp cnh tranh ca nhn hiu bia Tiger trn th trng vit nam hin nay? V bin lun? Doanh nghip cn phn tch cc yu t no xc nh c hI v nguy c ca h trn th trng sn phm c th? Hy ch ra nhng c hI v nguy c ca mt doanh nghip Vit Nam c th (m anh ch bit) sau khi VN vo WTO v xut bin php marketing ca h. Trnh by nI dung ca m hnh hnh vi mua ca khch hng (m hnh kch thch p lI) v nu ngha ca n I vI ngI lm marketing TI sao ngi lm marketing phI phn tch hnh vi ngi tiu dng khi xy dng chin lc marketing ? lit k cc vn ngi lm marketing phI nghin cu v I th cnh tranh. Hy cho v d v cc yu t mi trng vn ha x hI nh hng n cc quyt nh v xc tin hn hp. Phn tch nhng iu kin vic phn on th trng c gi tr I vI doanh nghip. Mt cng ty sn xut t nn phn on th trng theo nhng tiu thc no? Khi no doanh nghip nn la chn kiu chin lc nhn hiu cho tng chng loI sn phm ca doanh nghip ? Qua mt v d c th phn tch cc yu t chi phI n vic la chn chin lc nh v ca doanh nghip. Nhng yu t v thuc tnh no c th s dng nh v cho mt trng hc? Trnh by tm tt nI dung ca nhng yu t cn phn tch la chn th trng mc tiu qua mt v d c th. Cho v d v la chn chin lc nh v ca doanh nghip Hy nu bn cht ca mI quan h gia la chn th trng mc tiu, chin lc nh v v quyt nh v sn phm? phn tch cc yu t chi phI n vic la chn chin lc nh v ca doanh nghip. Cho v d minh ha.