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  • Integration Within PR 2004-2011 - Public Vs Private Corporate Respondents by Revenue Category

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    nikujward
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    The document shows a chart comparing corporate integration of public relations and communications functions from 2004 to 2011 across different revenue categories. Integration levels increased over time for both public and private companies across all categories, ranging from 4.2 to 5.9 on a 7-point scale. Larger public companies consistently reported higher levels of integration than smaller private companies.

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    Integration Within PR 2004-2011 - Public vs Private Corporate Respondents by Revenue Category

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    The document shows a chart comparing corporate integration of public relations and communications functions from 2004 to 2011 across different revenue categories. Integration levels increased over time for both public and private companies across all categories, ranging from 4.2 to 5.9 on a 7-point scale. Larger public companies consistently reported higher levels of integration than smaller private companies.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    2 views1 page

    Integration Within PR 2004-2011 - Public Vs Private Corporate Respondents by Revenue Category

    Uploaded by

    nikujward
    The document shows a chart comparing corporate integration of public relations and communications functions from 2004 to 2011 across different revenue categories. Integration levels increased over time for both public and private companies across all categories, ranging from 4.2 to 5.9 on a 7-point scale. Larger public companies consistently reported higher levels of integration than smaller private companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Integration Within PR/COM 2004 - 2011, Public vs Private

    Corporate Respondents by Revenue Category (1 = None, 7 =


    Maximum)

    7
    6

    5.6
    5

    5 4.9

    5.4

    5.8

    5.6
    5.1

    4.8 4.8

    4.6

    4.8

    5.8
    5.3

    5.9
    5.5

    4.9

    5.5

    5.4

    5.3

    4.9

    5.3
    4.9

    5.1 5.1

    5.3

    5.5

    5.3 5.3
    5

    4.5
    4.2

    4
    3
    2
    1
    0
    <$1B

    Public$5B-$9.99B

    Public $20B-$40B
    2004

    2007

    2009

    Private <$2.5B

    2011

    USC Annenberg, GAP VII

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