Planning Executive Engagement, by Organization Type

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 81.5% 84.2% 60.2% 35.2% 18.1% 22.4% 25.8%

30.0%

19.2% 22.0%

14.5% 13.7% 16.5%

24.2%

29.1%

We conduct research on an We determine the We determine the We determine the We have no formal annual (or more regular) appropriate degree of appropriate degree of appropriate degree of methodology for basis that guides decisions executive engagement with executive engagement with executive engagement with determining the extent to on senior management specific stakeholder groups specific stakeholder groups specific stakeholder groups which we will engage engagement with specific based on the contributions based on the annual business on an ad hoc basis. members of our senior stakeholder groups. to sales of each of those goals and priorities of the executive team with specific stakeholder groups. company. stakeholder groups.
Corporate Government Nonprofit

USC Annenberg, GAP VII