Phn tch swot ML9: im mnh: Nm ngay khu thng mi Lotte Mart nn rt c tim lc trong vic kinh doanh

thc ung. Tim nng khch hng ti y l rt ln. Thc n phong ph, a dng v cc thc ung ng thi gi c li r so vi cc ni khc v cht lng lun c m bo nn khch hng cm thy rt hi lng khi thng thc thc ung ti y. To cm gic thoi mi, thn thin cho khch hng n y. Nhn vin pha ch chuyn nghip, khng ngng sng to a ra cc mn mi phc v cho khch hng. a phn cc khch hng u rt thch cc chng trnh khuyn mi, gim gi. Nm c nhu cu nn ML9 thng xuyn thc hin cc chng trnh nhm tng cng s bit n thng hiu cng nh gia tng th trng ca mnh. im yu: Thi gian phc v lu, i khi gy kh chu cho khch hng. Khng gian ti y c phn n o. Trong cc gi ngh tra, s nhn vin phc v ti y khng p ng c. C hi: Nn kinh t Vit Nam pht trin nhanh chng v bn vng, mc sng ca ngi dn tng cao, thu nhp tng nn s ngi thng xuyn i cc khu thng mi l rt ln. Do tim nng th trng ca ML9 ti y l rt ln.

Nh nc c cc ch trng khuyn khch ngi Vit dng hng Vit. Trong khi , Mylife l mt thng hiu ca ngi Vit nn nhn c rt nhiu s u i t nh nc v c a phn khch hng ngi Vit u chung. Nguy c: Do ca hng c t ngay khu thng mi nn vic p dng cc chng trnh khuyn mi ti y rt hn ch do vic cnh tranh ca ML9 l rt kh so vi cc i th cnh tranh. Chu s cnh tranh ca cc i th nh Passio, Effoc, Urban Station, Comix, do h du nhp vo VN sm hn nn c th mnh ring v xung quanh khu vc ny c rt nhiu cc qun caf nn vic cnh tranh ca Mylife ti y l rt kh khn. Do u vo ca Mylife a phn l cc thc phm ti sng nn chu nh hng rt nhiu t yu t t nhin. iu kin t nhin ti Vit Nam l rt khc nghit nn gi c cc ngun nguyn liu tng gim lin tc, ng thi cht lng cng s st gim do i hi vic xc nh ngun cung cp nguyn liu phi c sng lc k lng . Hin nay, vic thng thc caf va h n su vo mu tht ca ngi dn, do vic t ca hng ti khu thng mi c th lm mt i mt lng khch hng.