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    Anisah Binti Razali
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    This document contains a marketing assignment submitted by Anisah Binti Mohamad Razali. It asks her to recall and analyze 3 products purchased during her last semester break according to the consumer decision making process. For each product, she identifies the need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. The second question requires her to interview two classmates about products they purchased, why they bought them, where they shopped, frequency of purchase and use, how they evaluate and dispose of the products.

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    CB ASSIGN

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    This document contains a marketing assignment submitted by Anisah Binti Mohamad Razali. It asks her to recall and analyze 3 products purchased during her last semester break according to the consumer decision making process. For each product, she identifies the need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. The second question requires her to interview two classmates about products they purchased, why they bought them, where they shopped, frequency of purchase and use, how they evaluate and dispose of the products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    34 views6 pages

    CB Assign

    Uploaded by

    Anisah Binti Razali
    This document contains a marketing assignment submitted by Anisah Binti Mohamad Razali. It asks her to recall and analyze 3 products purchased during her last semester break according to the consumer decision making process. For each product, she identifies the need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. The second question requires her to interview two classmates about products they purchased, why they bought them, where they shopped, frequency of purchase and use, how they evaluate and dispose of the products.

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    of 6

    ASSIGNMENT 1

    MKT 532

    ANISAH BINTI MOHAMAD RAZALI 2011857854 BMD2203D LECTURERS NAME: MISS KHALILAH BT ABD HAFIZ DUE DATE: 5 OCTOBER 2011

    QUESTION 1 YOU ARE TO RECALL AT LEASE THREE (3) PRODUCTS THAT YOU HAVE PURCHASED DURING YOUR LAST SEMESTER BREAK.YOU ARE TO ANSWER THIS ACCORDING TO THE FOLLOWINGS: a) NEED RECOGNITION: Buying starts with need recognition. This is the first stage of the buyer decision process, in which the consumer recognizes a problem or need. The need can be triggered by internal stimuli such as hunger or thirst. NETBOOK (ISUS) necessary for my education Make my assignments and using internet. My old netbook is not functioning well anymore because its been affected by virus and many other problems.

    BLANKET Needed to get warm The mattress is not thick enough, blanket is used to make the me more comfortable

    SPECTACLE Buy it for my eyesight The old one is broken

    b) INFORMATION SEARCH NETBOOK (ISUS) My brother told about the features Internet browser

    BLANKET (NARITA) Recommended by my mum Already used the brand for generation and generation

    SPECTACLE (FOCUS POINT) Radio advertisement, web advertisement My brother suggest to buy at Focus Point

    c) EVALUATION ALTERNATIVES

    NETBOOK (ISUS) ACER LENOVO TOSHIBA COMPACT

    BLANKET (NARITA) SWEETEN

    SPECTACLE A-Look Eyewear Optimax Tongs eyewear K & L Eyewear

    d) PURCHASE NETBOOK(ISUS) RM1200

    BLANKET(NARITA) RM 60

    SPECTACLE(FOCUS POINT) RM450

    e) POST PURCHASE EVALUATION NETBOOK(ISUS) Satisfy with the features Easy to use Battery last longer

    BLANKET(NARITA) Very comfortable Warm Nice colours

    SPECTACLE(FOCUS POINT) Help me to see better Nice frame looks sophisticated

    QUESTION 2 Interview two of your classmates to find out the following information:

    ROHAINIDA a) what product bought? they c) Where they bought the products? d) How much in quantity? Gardenia Bread Ambi pur gel fresh Pilot pen Its tasty The fragrance last longer The ink is clear and not dirty Tesco Tesco Bookstore 1 1 3 Once per week Once a month Once every 3 month Everyday Everyday Everyday The brand is well known for the quality The fragrance is nice and last for about one month Neat handwriting and less dirty

    JOHANISS Maggie mee Colgate Silky girl compact powder Its cheap The brand is trusted Its needed to cover blemishes and oily skin 7eleven Guardian Guardian 2 1 1 Once every 2 weeks Once a month Once every 3 month Twice a week Everyday Everyday Its tasty and affordable and the brand is trusted by everyone Very effective in cleaning teeth and avoiding cavity Beautiful finishing makeup Cannot be recycled Cannot be recycled Cannot be recycled

    b) why they bought the products?

    e) How often buy this product? f) How often they use the product?

    g) How they evaluate the products?

    h) How they disposed those product?

    Cannot be recycled Recyclable Reusable, refill the ink

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