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:
Sheth & Parvatiyar(1995)

Berry1983

Jackson1985

Gummesson(1987)

Copulsky & Wolf1990

24

Gronroos1991

Berry&Parasuraman(1991)

Rapp&Collins(1992)

Shani & Chalasani1992

Gummesson1994

Morgan & Hunt1994

Evans & Laskin1994

(1995)

25

Christy, Oliver & Penn1996

Filiatrault and Lapierre(1997)

Armstrong&Kolter(1999)

Walter,Muller,Helfer,&Ritter(2003) B2B

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26

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27

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price advantage
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Narus, 1990

3 integrative conflict resolution

Walton Mckersie , 1965

34

4. uncertainty
Hogan,
1998

Wilson, 1995

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Jap Weitz, 1996

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Trevelen, 1987Spekman, 1988

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, 2002

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tie
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Narus, 1990

,86Purchasing1984
Busch Wilson1976

36

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Lagace
1991

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Jackson1985

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() Relationship Quality
relationship quality
trustsatisfaction

Crosby, Evans Cowles1990

Crosby

37

38

Analytic Hierarchy ProcessAHP

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GOAL()

1996

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39

()
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1980

AHP Saaty AHP

(Decision Making Problems) Saaty 12

() (Planning)
() (Generating a Set of Alternatives)
() (Setting Priorities)
() (Choosing a Best Alternatives/Policy)
() (Allocating Resources)
() (Determining Requirements)
() (Predicting Outcomes/Risk Assessment)
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1989

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40

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Equal Importance

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2468 Intermediate
Value

(1989)
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42

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C.I.Consistency Index

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Dak RidgeNational
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C.I.Consistency Index

43

10

11

12

13

14

15

0.0 0.0 0.5 0.9 1.1 1.2 1.3 1.4 1.4 1.4 1.5 1.4 1.5 1.5 1.5

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C.R.0.1C.R.>0.1

1994

44

(AHP)

(1994)

(validity)

(AHP)

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45

1996

46

AHP

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4.1

4.2

17

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()

()
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48

4-1
49

1995

1999

2000

(2002)John Egan
Larry Percy2000
1997
2001

19951221
/ Don E. S. Stanley I. T. & Robert F. L
1999
21
1998

(AHP)()
5-221989

(AHP)()
1-151989

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53