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  • Swot Analysis: Weaknesses Strengths

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    Faiz Nordin
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    The SWOT analysis identifies strengths such as Mee Udang Mak Jah Restaurant's strategic location near fisheries allowing for fresh ingredients and consistent quality across branches, opportunities such as increasing brand recognition through promotions and expanding domestically and internationally, weaknesses like lacking entertainment and trained staff and limited parking, and threats like reputation damage from poor service and competition from similar restaurants.

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    SWOT

    Original Title

    Swot Analysis

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    The SWOT analysis identifies strengths such as Mee Udang Mak Jah Restaurant's strategic location near fisheries allowing for fresh ingredients and consistent quality across branches, opportunities such as increasing brand recognition through promotions and expanding domestically and internationally, weaknesses like lacking entertainment and trained staff and limited parking, and threats like reputation damage from poor service and competition from similar restaurants.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    191 views1 page

    Swot Analysis: Weaknesses Strengths

    Uploaded by

    Faiz Nordin
    The SWOT analysis identifies strengths such as Mee Udang Mak Jah Restaurant's strategic location near fisheries allowing for fresh ingredients and consistent quality across branches, opportunities such as increasing brand recognition through promotions and expanding domestically and internationally, weaknesses like lacking entertainment and trained staff and limited parking, and threats like reputation damage from poor service and competition from similar restaurants.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    SWOT ANALYSIS

    STRENGTHS

    Mee Udang Mak Jah Restaurant


    located at very strategic place.
    The price of food and beverages are
    reasonable and affordable for
    customer.
    Obtain fresh raw materials because
    Mee Udang Mak Jah Restaurant
    located near fishery area.
    Mee Udang Mak Jah Restaurant
    management assured that their
    quality and taste is consistent
    throughout their branches.

    WEAKNESSES

    THREATS

    OPPORTURNITIES

    Mee Udang Mak Jah Restaurant can


    make a promotion in media
    especially television or make a
    special documentary about the
    restaurant to increase recognition of
    the restaurant.
    Increase the number of branch in
    state of Perak and around Malaysia.
    With the outstanding taste of the
    dishes, Mee Udang Mak Jah can
    break into international market.

    No entertainment inside the


    restaurant e.g. television.
    Inexperienced workers which not
    trained sufficiently.
    Poor employee recruitment and
    hiring process (not including any
    personality test).
    Limited parking space provided
    especially at peak hour.

    Few complaints from customers


    about some bad service quality can
    hurt the business reputation.
    Competition from nearby restaurant
    that provide same type of dishes.

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