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6
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8
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12 http://thearf.org/

13 http://www.eaca.eu/

14 http://www.egta.com/

15 http://www.emro.org/

16 http://www.esomar.org/

17 GEAR; PETR; WFA

18 http://www.etsi.org/

19 http://www.etsi.org/deliver/etsi_tr/102600_102699/10268808/01.01.01_60/tr_10268808v010101p.pdf

15


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20ICC/ESOMAR INTERNATIONAL CODE ON MARKET AND SOCIAL RESEARCH. 2007.

http://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-
guidelines/ICCESOMAR_Code_English_.pdf
21
Ten Principles of GGTAM.
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22 THE WFA/EACA GUIDE TO THE ORGANISATION OF TELEVISION AUDIENCE. WFA Media Committee
Chairman : Bernard Glock, Procter & Gamble EACA Media Agencies Council Chairman : Steve Harrison, OMD
Published January 2001. RESEARCH http://www.wfanet.org/pdf/med_documents/Guide.pdf
23
2016 -

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19