Professional Documents
Culture Documents
Annual
Report
Table of Contents
04
Company Overview
06 09
Operations Market &
Marketing Strategy
Business Purpose Plan for product cost Discussion about target
Current status of company Pricing Strategy market
Overall strategy for company Margins What gaps in the market
Operations complexity do we fill?
Value Chain management Competitive analysis
Resources required SWOT analysis
11 12
Financial Potential Future Potential
Financial Reconciliation What worked in the product?
Income Statement What didnt work?
Return on Equity What could be improved?
Founder of the
Smordy Company
Jiratchaya Sakulboonthanom (Japan)
Thitirat Pipopwattana(Nice)
Company Overview
04
Current status of Company
Profit = 879
- sell 63 cotton candies
- make 879 THB in net profits
- we aim to sell 100 cotton candies on next business market
05
O Plan for Product Cost
P - sell big size at 20 THB and small size for 10 THB
- expected to buy ingredients no more than 200 THB
(sugar 3 bags for 150THB, chopsticks 50 paris for 50 THB)
R
- Sell 30 cotton candies for big size
- Sell 20 cotton candies for small size
A Pricing Strategy
T two main factors for pricing: - easy to get change
I - affordable for all student
O
N
S 06
Marginal Cost
Operations Complexity
Electricity issue (during starting and middle of the market)
Deliver to customers 07
Value Chain management
Resources Required
08
Market & Marketing
Strategy
Discussion About Target Marget
Smordy cotton candy provides 2 sizes of cotton candy; customers can choose
color for their cotton candy. Our target market is student who like to eat sweet;
customer who want to select the their favorite color in their cotton candy. Some
people might not want to eat a large size of cotton candy, so we offer the small
size in a half size and price. Moreover, our product looks good for taking picture
so, students especially girls will buy our product for taking selfie or group shot.
09
Competitive Analysis
Our competitors vary from all stalls at the Business market at MUIDS to genetics
brands around MUIDS. At the Business market at MUIDS, foods, beverage and
dessert are being sold. The prices vary from 10 to 50 THB. Some poeple were full
because of food and didnt want to eat dessert. Some stalls had creative way to
decorate their stalls, which gained more attention than our stall. Lastly, stalls that
didnt need electricity could started to sell before other stalls that need electricity.
SWOT
10
Financial Summary
Our business started with 720 THB capital in total (120THB
from each member). We have 589 THB left after buying all
the ingredients. At the end, we sold 63cotton candies. Our
business has xxx THB ending capital. Each member has a
return of 266.5THB.
Liquidation
Profits divided equally to 6
members of our business.
The total amount is 266.5 THB
11
Future Potential
What worked in the product?
- Cotton candy stall work more than we think
- make net profit of 879 THB