JEAN

BAI.JDRUJARF)
Societatea
de consum
Ii:ituri. si structurl
Traciucere de Alexnndn, v1a{:ei
Pre:ta ti d.c Ci
,ian 1\ji bali
1
comunicare (e)ra
 I
:. -C :.

I
: 11 R:A t:jr,na
a tork (iga )il:tt)jjfl, tin, in ):,rsc1ii hr.:. ;:j.,:
la .dEtI dt co,uenwiaSn
e ritIot flENfl$J. 1;?
.sO.*lfrpt nat c%z?i trqs,,:

I PAItIZA INTtE
Iia.reiaf.nnuJduehiedvJd/ t!
&sn,li I%ncnlh
c:. / fl2
SNSPA, FaruJtetea, do Cotnunicare
i RrJqil V. thilce I)avid
.

,
4 .
,c i.?: :fl :( qflt.

t nvr I Parly 2/ 34
SMtuod mlnc.*m at c.n,nsmulqi
M;t,i risn,tI;.
,
56
:1, (t%l.t.ttL re,,nuutc ,re. <:
wedhu,,..comw.icare.ro Cernd 4dac at aqtedl /43
cheltuleli rolectvt $1 redhtaibuhe / 43
PatiorU norivi /4
tk,<ner, Clis BlbIknqni ak.nde Rsninhn
BAUDRJLISRD,JE&N
Soc jeata cit cansune mIfla 4) s*ucbM / Jeun
Ettiililll*t & rwi AIex,e..fri b:pti: o, el: fltn4a,
24:i _.
r .Xfl tt;,.:; l.a.).
I MRIIA A bQtA
fleNa co,unmuhd / 81
Lo1ca ..dda a eanqemoiu,
tS$N 973:11-Ow
M.itel, Aen4jr.I (lrnel.
I 1.4(gta cghw 41
Sisirpaul indmtdal i s.ia / Gi
Nofle aegrc$ri / 71
C) inclihhtir tie <i.i
0 j,:
/ 73
7
Di(. nter ! ,. en,,, st cre, r
Cnpdns
1
PaJcc1i&uI flu p.i,na aoqic(ate dt. abuod n, B4
 .
.Pen oto 0 Co n. uxo do 86 LroriSrr?TI iLZflCUOfl2I ,/ 171
Cflt:?Tho-?4.c zsb si fb,la ptari:tii /173
iIlobcr:ieior.. dor eriui rievodoa- a corpului / 174
/ 96
Eaie .onw feur,nin? / 176
t) /171
au oblatia l1r:o.rii /100 U0sh Thr;1;ncra / 181
5171 ./ 84
.1 <r,n trol
pilhhcltat0 / 187
a.
a rr rtrt .7
)r13.N, 1izi,prdd Hber
r:ifl .san .n .j do a4 meyde Lip%d / 194
a sau (leaki Mici iferenta
s*arc
\4i1.5q:i s tridini
Si ,.;j
.11.
.saU .friIj7
116 NI d.iI.iIlii
de 1;
i;!Prr,Or(:rq
..5--t.i t-t,,Li iicoi.
I
Dnpee ra$innUe * ln4hiniit met aheen4t
A Cost nevok dr mal Mite de ircizec4 tie ant penn
traduce it ciii in limba rornM carte.. !.ti jean
Ttiudrillard. de eons,.,,,,
Sy,..tntea pp, t Utica
p. 4
V fl Gfl14 iIn dti. :
.rc ,1, :ywucr. c
q:cni ,ea, c:k.: $e i ,, ., .: .,rOI: s .
,.nci,,?il ,,.,pi:aI,sle ,th.tttivrc t
nutIiui cokun! r.)nanac a ey.nliauat Si fit )fl%CS
sibil aceasdi gitcrare, aa
Ia aurprlnzltor San
c:n.,
nu, a rti.s optic in general Ia traducerea hal Jean
Baudrillard. A, timtne tnt rnLqter absenta :,ent,.i
,ulur. greu (IC ,Lnt prlntrr liIo:ofi, socinln,yi San
, rgcni. , .i n.,,yi, I.wnn:.. V .17:
dhr.
i:.rK.y eu:., I: 4 pI t,fl,
r ::t,t:
k ,g!ar rcs:,,il, Sr4. iIt, . t.itt in.:
.s .
pi Ir 9, tbt:c rn e
tie: :u :nvi Ae
c re: tip. . h ,:
h.ci. dflhle e$e pat 6 nt,,i,.S,ale dect, r
Societatn du ..upsa dezbatcflIn de idet es*c iitacdc
de conlum: inexistent. Nu local aid .1 facem a atheo1oic a
e
abur.dena amid omisiuni care doar Se aciaug altora. JntuI
it- uumeron, ofcdnd dt,;nc accate tk,bjcccj
de lacnu4,
ti:.,,flfl ;:r ci oIr,,t n tic
pretaritatea t.p.:r C : It 1::t I
slneJiJi .nt te-
nw:on:k
rr.nc:tt
 I
I
1 poaC. a acea,C, ..bseot. se dt.l,reze .iiflcuhui de .4 sb..;. inteleagi. , txplirr. Si critirt pcezn.sul. Asgia.ent adc4ra
t In anomik
Ut Baud illard In r*m cal tnt, intro icoal% mnato thsclpUn cNn. P110- condi(Ii, i cu deosebire in condilIle romnqd de
snfii II kv4l p. ctin,efari, din cauza. ciorn el,: insofidentel con.eptuallt*ri ark,, dovedi, c4 nunni
tr;ulucere.. anal ant or nit o .qdicienia panmi n1 Intro.iuce
U:.,.
U Z1 C
U tt flh
in Iisn,fij.
hnp1a ,;en, p ,,nui olin,, n hi h: inb rn
4
,;:.,:r:,r.I;t ,:is
sssraflIcsi.iini..uct s. in rin,fla,J 4e idcI. Ni.nun4,nre net;,nlc
.,...1,:.,r : kaOttt lihit ?n ..req ).tns, innJ. m.d propmt mit si
i
Ic e ,ihl.nq izh,:c%wt, ..4%
ti czenl I IL. ,cxi:. nic p pcnhs .1 nu r ;mIt lit ,it,nal hi t4rtile s.dc. frpt de u,.mele iui Mithel foucauk. n. alM,.i de
n,a; until depanament Ac sociologic dln!x-o uniwN*itatt paziani. ci ci. pot 5 eo
a4aza Adorno, SeNamin, Debord, Lyosard
n St n:$e$te .n1t arn;cod pr$iare nurnie cc rsnpun bibliognltflc
etc.
.%#dar. -a,, scuri maibin t de lrei,cd de aol mIre momentiti paibllfli4t
tv tl:rii 1W flanddlb,rd raduc,t ca Un rrt.f r,;e I,t pgsctn ci
%:I! cr. ,,,.:t- Is.:, _1, .t4 p.sc. .
1 :r.,r
.fl pi/ .%: tniebA,n. previzabil. clue arta,Ii flit it inlul t%t
5 e trrtt.h: ;... fl
In alIa!i rrisic a cxctl sic consunt din aub tU iO thn &nop crc
h,c ai.. ii a .6nip). ,r,dna ocbuje glua In aI7a pane: no cahi.,ia dn,tali si Stale UnIte poale 6 reIua;I, prtlunglt, addptasi
litenr i.,l,insedt a texiuld scris II Ianseaa peon ator, nici brta ideflor
Ia ictieta.
postcomunisti (deopoirM cit. 1 vateampeani).
4r car e aster1 fle ht,i:. ci imprciurAii rzertofiI, tare on %tnt stinie In fond, aceostA mntrc
),,re
tine 4 m
problematic ,uai laTg, in (alt M dizwo* iitqi%i
ojizant
. .d :. ,:.t:C dni Ca st irf%fii fl,nfle.Ii si e.ie.ropene a p.ee..eta!
afl:
us: sh r ,t .1 .,rir c:4 . 4 tdfl*. It. tZVIUfl,
..., :::,
on
idcni.lr PIerin,I dc h. .vtdeuia etA mid r!ca,entn,:i anvi
cnu !in
.
,, st U ,.:C
,,ic.decum Cu pu?ui s.% reli,tim UI;
Woes Intrerupi it1 jtifl(IttnCi,
1170.. 4 si pnl$inr en ,n,nnent Ir6cat *1 vietAti din tragi moment Un! (tine I-ar stab4li
md nereflcua 4opA mis-irfie anului 1968. carte ha mcdi atunci, cind 51 linde aflame In htodeh, trebuir
o
Si adiukem d acea,II aconlare e free In struetwile sociale,
4, coat nfl a lnretat & Re ii poll lice si
na tori a,a de alttrih , crkki, a,.i.
cco,,omtcc ale lumu conteinponne, dar at
.5
, fart, in gwsie. inin.,,.itSti
:.:%,:
v. :ttVtt ti ft.,r,e dtfrt.te C3 ,,tn,de animatc ,j, alc cit ,Ienh4e .,re
,I,ct::. ,.: 4, 4.,tlfltn,t fr <,tii( ut;
. irS
jvrkfic c$hic4 qi inUHuiji
Ie cot 1
no m,ea wi.,p),s!. n, pIl.w 4t :;
:,t:,::, ,i::;
-
,
!r4c , ,..,
Ca s foIc.kn 01% tennrn a indonini st h.
enarca hllpoInvA 1nv2,l:Sdi exi.,n%eloi ,oatrt sic at,. obiecte 4.
msP
r
dLccuabfl, 4e meawlitate, de ordinal unel evah*i ntionale a ondItiik:
ccnsuw. mrtw i. bnnl face jane din re.ta niccesulul public, flat
etc.
de cxiste,fl& 0 evaJuare care degni habitus flu rnnnai penn.. cliii
4ntcns ntuI I.. 2004. .1 avcast i,tecinc.n:,re speri$ic1 anlls.r O ., mat o
subtirt, ci pentrnvU m multi .1
membd soeirt&th.
, , U t: ;.. U.
M.i r.js. ci ta
p .tfrrv hi tr;c:
actz,qL k,.e so ,r,kli 4s tp:tf.::
I t,;trt.o
fls Sid pierdol niq.r din pcnineni.$n.-ien,ra nwir.nwt . .
5% .*,%, 4 .:4. :_
(,r.wr. :u 3in

,,, Is fl nhllinti Sn ht inrrqp inert.l rx,.ren, ,c.ar; de ro,,un,. A) .uudesi
i,r.
dc Kr. I critk. to ,id:;trni pi.if depart. (iii seccAoI ICC, ta-i amiotim belpigul pals 41. in logica Iu Baudriflard, noDe valori cart dinasn lznz,.
doar pc Heideqcr p. As!orno, p Benjamin. p. ..primur l4abtnna.. pe socksate. Humal d In conditille unel asemenca nnsfnn niri .xtnm ii.:
I cfeI-.t r flel, etc. cd c.er,
tt rek,ri e,tc-h,r a*ls.rsi pier
t . t.
Ia din sr
,kle
1
ra iz,.ndorcpa,t dcsern inns hi Alntre
mull. tilmentiunile z,h
* .4 f
4
%t*
l%,
:
tot ,oai : prei.aoea impe, ,*nrjcs, si e.,u,er.ibu
fliewi 2 hr. 1
(S t.rts::d s., nt,*Ir!r rr! ci- I.o4 ttufl $1 44? Pb)liItlUflCt4tI (U ojaile tOeI4Ufli
stus.. 5
r.ptr ,,:: .anc; ,i Ice .: S.ar 1
n iwa
;eteois:.twmnU.
,ennaihid. du$ derenli * falsi cc.udamnare ideoIc.*ln4 a acettala. h
051ec14 atunci pra cimpia r.aducec. tet,ctm coadi1fl)e oiitl nu
mice dlstan, In once rez4sien flu namal a1 de consumul proprio-zk
asemdn a aumAi, a c tevoie dt texte air momentulul prevtfll vai e Si (rare no.. desigw It, sine condamnahil), ci 51, inal ales, F.M de soveran1tati
 / te, t.
f 1..
h c fe
....
A
.
I \! ir tst.. cnun,$nd Ia
,
.
,i
I *
::x cv, ja tic GU
j
t a cownunului. t sodcrat
e tin noaatai. imprc
ndrturilor Ca blatoane. ingur
ra
w4 cu eor
senrnv
.
p.d i3,3?ten d..1,,
*aIs,.I 4, c d 4thn5. rrleilik intermasne,
:C(A Is tie e, Inva pi..pa.ia stJ,.,t i iniu sitnpk xchimbtu,.
$ni nt.mtroa a, cKt
a cor,sumulu, si de,nocr pie?e in adea liii Eaudril ,fl
otin.rea polhkil. CS brd Cr tit mnli plit*in.I
-, ,
:, :. ,
uceastI dcnjnaie a nponub n .4 .
4
qn..
t., -
.tdhtlr:t l,isi ad .,
d en sinr, ci. cr.ilaI%i. en 1ue
.weptle. soci.d, rnac,ir ber
nnc s peornistunl ale log cold,,, drtaarea sn4nIn,* ro c. h sth, lt, a
r . .: ,: .

$ de aid. haUo
,, .4
I hnpalrivn ot.IG,nisis, t.
fr4 tic oblrcinl tie rofls,iifl e tia% , piw t:t
:
an 1
4u?,
U I Ipet,,rii dltercntci inpoteba ron fosm amu
bce o ,i,ic a lemoen.de, fin cu%jntr, e cqfl imc4 alserna lu1 cu alte
al i. ded. ate sinia poP ilic, ni, a ar&i alinnpthe e3rr
.3: tt s, i .:, .::. Pt illi SN pCIe ur 1 ,r .t::.
vi aft ftigkkr n lond
I: r.t s a:i4 cj! uttee
.i,.q
celul ccclii san 00 1)00 keu Ia mod azi, I. psaw.
cc prnent;
i,nrl 5fl)3g deuui de riuda,e In
dlatd
chiar ans4 1 4uraflsmoIni drept conduit 1
70 in F,,rno asi aeedt,e l n p*irtwr ,
I fl*i r:Sg. Sn ,nn,euidle sale ,ninbnale, acolo
::is.t. titI
cit
no atI%.tgi. uu,nita(n relnr _I
.:: ..
imde numa dilcrenta cit
rare si, fiin,fr,t nirw.nre vote. .ingulathntea ci. nuil poaar
k intl reM.! bac,z,.k o kg)nul wnI3.
I:, c :$t,
t tVt ,
L .
)it cnlh ttil &
. .
unji en decaritt afln)ttI cce
m,snhtc atil hirb*ahilj in 4 ,..
ie.v i,,! cpec.
t;g. .hn.i ..i
o,nji&uii,d 0 Cotidlsa.,k Jocol cmnwl al coiu
c rftir
mm B nbligr.d ndopm j.Ienl, umuM
..
q. <$-tgfra 2sF.! ,v:n,n
e
1 site
-
:.:t
e
4 , :lijt ut n,:m ne$ itLk Anfl 60 i 070 marchead. ccl pot
set,
a)c ocn.alr, p0110c
c in hi spa!iUJ cultural fr,neez. naMflv:i
i flt..j tp 41.rn. :P. ,., . une .cmibIlitltl teoretiee fitt 4. colk
lla,,. fle,t fenwitci: on ..u titIU:

tSr . Mv:
..t.t. sp.u l sat; a hid sp$v ptiror is, ezplicnres lul detullasi
de rec,tne,tjnta i$A lie t.en ,isc% 4 ne dnutnee Ac I. Iniesflfr
fe I ft.. h.1..tn 4 I cc in at
.:, ,v. ares,oi tnt se paste aptine ton
S.;, :i. ss i..sy..t.v
isI ci ci en. cosuempaiau ci.
a
tt*buic tcfliA stitibtilt Cl, O)3
arst.;r passb.$r a scwieigtUoraccldeniak
sin. ieesi,l evni-rnen.lit.
;trgun,
etue
:, n:t..,.,.,,
e riE. inr brijor aceao, wdcMi !a hunurfi tP! mei
iiii c diip l c ut consmn, daioiii ctecrii e4&nto
MCit ill v
u
4 < at opflimn &n,ocrat.ce; n niveisdul tie Intl Loria. sociologia
a hurt a cor num a ;I a iflorofea ctescopa ucn
if ,,de mo t
, : .
r,,i;t:r de Mu.liu. Ca asare San In dicnc mv

.
1 :1
fl ai.p.ct. ale snic, 1, fi)ozofie, ot,d
(Onent.i ,cIcc1om dt.mirnu,t* a cinine ,unot
cotLsumisnluio( flu insranmli a promow. dnnri
de knterogntie toceptud cli Heide
din trnii 20, pagini imponante n caret conuc, 3. ii:
tj:$ j :.pie utah 4IiIit lt spe lt
.i ce in unsliile despre faciicisatc st Thai .de,
ak ii, mod potlth, a propon
niv.4en
iilK ti. to 1927. C4.tcgorh. rotd , In
dtXifl,
e on Mt me ilc ianittiI f..ce pwr .lir:*-. !.te:
pre!arc &nomonoiogk ac Icia
los aud hU
.:re1.n,. a.,tr,
n ll vie i, knee Heidegger w detqtAZ de
a,d . a dcnuna ,nonooolul eonsum,iloi drept tsit fesiomenoIoia Iui Hiuserl intl.niv
eti;, onir d prin incernrta .4 ItW a!i t .t.
i::
. .
.C amil, tie ai gii dewrmin*
piori r C Cfl ,:
propril ci sic a-I inzaie in logica ana
t,an.arta si exisseniale prknsrc dmn.siuni llildi
critic . tolvna
exenar
ra
cit tnteUflen. le speciflce LnsiwuIoi. Chka, .la.c, r,n
noel ine
.
aqa nun an enuiaIal nrn
tie aMent. tie
,_
::
ncrosl exgtd al sal data, uaor .r.iwnie

ai;I tier itteI sIe ldenttaie. rnn weiaftzkc tic inierpireare, ce.hesn
II .j t. ,ii,,pIq, edualisie ale pn,p.kdtn 31 nnp;.nine:N
:

a . ale ?,nentidulul l nautenc,sIu4.
eIo d. a .tb.t dC 1a bc/aldus, CU ale .IecMcrIi sal i vrl l, He ldegrer are
ce.a d,d,w?jlIe.r ,nj.4j ,,rsn. tanya mc,ituI tic nveontesw
p t*tb U l tie a ii oln,i prirnn )c.n, 4 fihcofl:
,
s .
f
4 lj., J 33:lt iabi c.,ddIanlttji i tie a .. sninige de sub
cnmiJ 4 rflr, cool,
u.,tc pnn ,
1 uhh .itate, hnpniol prejadedjflor filotolice
fl,j , q,
,w lietd htI r: tart ntpu In :nod tr.,dhioiial
!i: acresla dhtcn4iiir,
,
, ge.u:A.
44 eitka.kIic pe% Ia 41, too prcare a.,. n,st lie decenlile ,krflt
t
,. .
ssI, .nsktoase ale unntone In diiene prcluirl ci val
lk4ri. A,d,I, p. a line rrnoniansilce arl
. cit &ep ._.t;usi.4
.
 I- / $eaie!Cen 4. I
Alfred $ehtz ta v4oifice 3n anti 50 re.unc ter
k eiier ale n,aeuii3or %*L
defl,.t roddiarnit dcopoliiv$ a
I;, o txr.TO t, rn .,,tr pwdw 4 dhiend ora fll.i tit, pirc etare. .uai
zit 4.- wallet ,oosavnte cattdianbLi.
mutt n mai p.aUn . ,eei4I,aw, t a ,tith,.., ide
1
.. dr e l:n-ic
Icici mann.1f4 elnnrne.r& loqL
1,,; .4 I . C I ,t tflj (I fIl,i
3 t lu ni,, ,t ICtLt v% produr4ki eco..ornkr ci.
ini ,n se redtwe Ta u roli precdcte.
spdo &arn.ez. prunLd ate H.,axi Lefrb,, c, rare a 3a5 c moni,mentd dianid cite knd nmenn ii
prodorti,r . roe, ft. ardaqi
,. ir 5 0 ft,
tie .ni, c or, pdr n t1,rn rnp. a an piodia rezidwu ak ar:e1oI
vow,., Zn 1.946. to un at doi wlw*t1, Prin car-vnterot re,l
e. hi 1901, In sfinlI, vu u,, a! rrei tei In 1981 . dvoi. Lefetn,
vna
e
srw . r.1 I,, r,lir.
* - ,
ad,n rnt.uifr, f.-.sqrneinele difr -
:.t:
h i r,r,r.;, .u a puIt)W 1 $1 C rite!or nnh dai, L. un
doa hatsfti. b hi*enI mare tie fimp, Sofmt sf.e4a
1 *
proftmd. ii so,ne ei nba in cotk a.
o Wi4; in 1967. S. tian cna Ce vapi detennh,ri i
produrth.e, k.r prin aMa indepa .lr t
S aan de i.,anJ,n deti,w .n,n tkttt
.
:.,r, dc Cpian Mthaii
-
:
s 4,na Sto. neitp. E.Iltuno En, aitc 4tJeI, toad 8 tndlrn cotirlhnuIul. a. turn .a k
uits ti,Z 001 ,.A1 t dtitacesti4!OtaflhIOfl de.somt, to ;nuMplek e
. ..?. .S - 1 ,:t,.t,* .. 4 ..rguawrne, ha ultna jumitate
* ..:...cr..4
dv -tnaU;. tic dc ,.,rol. ,ni:eaz 4,eh,v j, 4 i.ntai. ot
wad ,tt, aa, aks, peni a. aflw jwo.lu.tia U lirea eohdlanul,d, a mod pio
il de Dauttrihani (fta s dc ptlu cit a Li al onn,)ui
,1.. ,t ,. n.oden. ?ti junk. cofiaia,,id
. ?, t, !j,tt?, *v,
tie t,t.fl it I es,., land U. cwt ,e , niE,e,,
ii, eli. I. 4k mast inipnatl j, ri
.t* IC 1 CA ,niriR,Ot fit vcle reoredce, ceonomice
tn.Ir:,e icsb, e..fltrtI #q 4z:t nodendiafll. 1st ,mind rind Bao osi politire tie
nre c n,4i,t tvlda;et drLIIa.d inso,.i, hi ,9rwtw,
(duc* s ,dendfece
4 4, ,t, a.. .t as
4 (He fl Ufl ttifli C I VIL tt a.
t*n
to
loc.d in e..re at reailzrazr, rom ,urn
,pire! ,. r
,tflC rT! b j al i tnu nga der a
e I. sr.io ,i It rat.s,,1, DI,i Ia
1 exigeo!elor a. pro nds ban i)or lr,
Id ta in t,n ,I ml 4Cei lot on rsr ajrid
dvci .,4 Pt:.
4 ,. 1 Von. reveni In ideca lot Bauddl
4st t...t 4 w 4lt,c iau p;tt4
1
:, .
iI mr iarit
ceet. se f,,sr,e leant. en inwrcindo.,e insa 4U tea,. In
prnfhnzirnc arim
. paniferi cit %t dcwtdcce. timp. In ,ol,mnil doe din (,6,e
eoI4.t.mr (19(41). Lefrhwe conside
l. *,btj !atcTh fl a unnnInvea omW.,I, openie
zifrmor mxwre, rreu(Wr %tle so ;.npr.n.r in
otidipn, Aid srolcc 3 flttTt ik tigee
1
i, orii. .t..I%:.j4:. rei, :tiit pate,.,, tzteijoare.
p%&ioi,iodU4
1
t.
e de lila
1 alcsa prop.iei Male nata
rl. Ia aivelaI
adeseorl cri4ic fat1 tie Marc, J.efrbvre 181 laa% rei mat strnpb, ochiul iint
ea)4 pr&eviiil ciiidi viiii 41 %wW,, iirt.hci, %I .n,d& cor
n.namiic i4uneni hi bam.)iwta u i in
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mjIoe4rn .lbutr noi i noi Ca ,r
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cada hnethat unntomc in,po.t..it s rejlnem arensd uc no i kunurl.
4zboialuc ,Iar dovalin iu4e ;oi nni i pu!in ide i nie4icrii. cIvca:nc ,:c
,,t:. cnn,r.n,I in analtuttea jxw... 11
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ti dialo cit ldt4dn}ton.nia, il., Ilnianitul ,i eieU.uI.ti
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in ants za prezennilul. Aliena rca nat estc a H erder U din o ,cre H
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ar esri at.llorP ocolul pri.n
. :0:2 .Uifll .1! cii:> .i>1 flU: linagine s obteer
z:oris,mm, itsulnit-ea rncrerl utI Ilitaul cit ne H en .dei1afl..
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ma ira .tin
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at C asiti ant hta flt 1.1 sIc prod r.t Ce eve a in en te fl e H cii
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a
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.4 pearecut it. .odegmile modenie posibelice. a ,evoluie
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i nuoi,n..ginare. d,c,n,agirea
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iq.
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cc ma
tahi nit.ci 4; u acrepnrea valonlo; semniBcal1lnr 4 modrn lint de.ind diene, ate rov,nal iMiturla accepiibil rsemnate :,ccstel ar.uiii: fp;td
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cii *114 coeidjanjq aeclat. c* q flu nial poate s5
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spectacular. ta alte cminte, canacte Ie tot imprevizibile de mediere vu
NImk sac aproape nlmic din exi,sten4a noastr* de zi cc ii flu tie indean,ni
nd hnine. rile mak pvae. wiii lutimt sint rerupente i orientate Ia a4 schUnba altfrl dec11 in hinente Infinie. In bndg neinsemnate. in
rn:n cx .,teIor C i$11fl,I?h te itnstt :11 si de s,hircte,
macflat. cit mM sctartt Ca si mAin un cxcznplu cVnre rek rnai btm:.h.:
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$t.I,n,tkviuh ,,enria
pol. nrnaltt pin* Ia pttnie e fret cee. cc tnt Uzaa exisirnia no.,.i,3,
Inc. am prczrnt precarlzat l am villa Indefinit.
Aceia tate tltIitt sub rae? UnLLI dtre tiner autori grnnani de an. MariaLa Dar In intrrloru) cotidianotul Innql, miza politini. economkI I ciii iii
e.. a psP.1 \ ret:. a
esea tnd. rn., Ic Aurci Codobto, Idea. CI .11.
un nl s-a mutaa dlnspre Cotmatare. suncturilor sale ekmene:,re confosn
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tie
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in care
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bi cLaw noast:adetcn .Nid .ptut4b C
. weuafel can altol. am asista Ia socleIU de consum. AsSet putem plcni aproape Ia indmplarc din acnsai
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det ft toat mal Win de onota chfau .ccit anomobiFal, care It rezutni instisoic pa Iens un,d teRn *1 pIicrrii JIkern at .b.ftnl conaumul

1.,j
rntsi pa t,aieccltIa)te RPVL Rede,r.ocdreq lul. dnpm ,oilenio de entn. s*,w autonom ii final. Dar consumul toscamni, de
bpt altcna, PIL
._.:.t.:tt......,..<...e.
:::::.nt:
ren. tile pKccre penfru dpe, dar to. ,*umoI iuplict. :,t.$ flu
: deli .h&.
1
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,*4
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f
4 indi5gsdt, :.Mato,/adu1at. cducta r/sed*s . pafli. ipant. euforit dim.
ohsesia siitreli,
i,
i/kn,snit inrreuj .ern,
eIegan4d,
.tgbnu dle.
mit, Este vorba despre prinoiplul da maxirnizare a
p icticile qjcrjfic;jla carl au en object milni Pmceri) care.I vxistentci
Imbracti
plicsie.i conc.aeIott a rah.ruIor p.m fokMrea inItnsivI a $enwIOr.
prin mold.
c) ,.ce*,,..t
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, r.
p: I,. e,L,I.M:,l. fl,nt.: ill), .1 i:tfltt r, t,A:;::.,ar.:
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t:a.,ft!(p ,t, ngr:tic ,.*i-if .1: M:t:w,,fr Y:e:,
dnt
:

? : ,O.6. )O ffi.3,4j j etc ,nitq 1n., inni 6. etalt
t:m,.set::.ai come, otismu ia q, p)ac*, .? %t asnpla di.
t rezidi) in seInne si ninoda tl hi dodniA , deJa ne tuttle a. pIAcindu.e pe sine, are toate puisele s lie plAceit 411
rnmitet:t funcinnaTh ,nane hinelo , rczld ;n siIuet 4 C
, niroda ta in
ceilalil La 11mM, poore d 1 auto
A ace com rn si amcweductb pot t&cul in
Y.:eflt4t A* op.. r.r
%n faraUsAn r,iti,g,zi t.lucore .*.c.,jt,
fl,rnt. :te tI.,t t-.:
It .( j::,.e
f,: hi.:urI.a cons
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Mu),,., c$ Tfl%r int;sip tot Ne rC.nr.tn ct. ci ,.fer.
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A.-.mig cIr.em,,e age ,.zumat u, cej. cmi urra4 tie fdtt AteIl ochi
I
blen.a iden,i$i peruoaael ckeia U placi <ada pa nn plan accunchirt
fa itiana?&.sdnai. in gnl, prhre lipsi4 tie object hi acel,tI
discuss npctat aJ ankell in pnblicilai&.
flt,) 4flt .<:ni nc{jr4*: .$ 6c, :t :
e*Z.
:5 toe .4 . 1
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f lt 1. , :,nc Nt C4/ade, aLvrh If, Anirnul fact.: ake& S. ecu sk.e,uU .
4 t:3,t , $.,U ::,t::s,:(t t *4 t d,t*t(,, r..e.:a
.n..., ,flrhaq ! nrwl,. n dr v..n:, .n:e
*
vt.,
pfflIt nri t., D
nrc!t pr dci in ktji,. L,:c !.:
5
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. tu4: oig$iam(fJ u:anMr, a ,iin,:ithd, in mod pii,i grati.t nanirali, ci prin cxerd!
I
4 vneud,d: Jgies,n
pasiv *u
u1 wui seler:rt4
toast otmele ci, in,c,Uti tic tanpele de ,.te.lflta,e,
de actpsie, (Ci aceasti selecdvftatc ate orcheatratA tie aWl, tie .1, asIc 0
tic no
I.: o. ,vr, :erom :ra, ft treah,t) Hid iorb si lie ddtlator San sA ,. coun:4,.cA.
nit. :e 4. p. e(u.
, rE t,e e irebe.
ttfl::e,*I: tnt: : a .n tpccf jeue nip ialnue

*4 .e.!..i rw:k.. i;,fl: .w .. :,I,e: It .., :
i fliP itilIe. :sitienfl, dee :ie. iyte
A t:V .4
,n_g .
, i, : :
netc.t f5,i .i.Lecte, exuaI. Ia adp:st dc n,,ce agflhlrne txtern %i .Dat r 1ofuuci, nlcgnt,i, senr. 4 rIceqrnnu, ieeI case alog:. talc
a1eU. ate pies, ant ccl dnemna. prirnyc tod
p otejat aifet tie t fl$$) cailaltO, reprczin
soclaiMile noastre runt onic4og rm.oc.*li *1 tonpetitlei in sore
Ct..: .1. q,fl, :
n
N,n,.n :1. fr,nt,4fl s, t .m7nnn, ,, :,jevh,I >1
t
%41nI9c4Iv, tO I?H h,m, NrIk.f ,.4,gThi:s: :19,,..,

ci flnv. :34:U
I
is *
,,:::,...,,tt,:s,,.,4
C..,:,.,;4:.t.
t:f:.. yf s..i;t ,nCAlI:lr.Mi, eu d
,tat.e,1.tIite., .t, pt. Ica a;iiuiti ast;in ,m.g$eIelor tstth.:
.,, ,
c.t,..wte!e !r4gn. u; :t,.
, I.np;i intcgr4 sod.I el profcslonal. mel Nat a5413G10flh2(i., ina nCOmp)
tbeate. dii, Vqu in care p item dndfra astresit4bi.a inven4 a Un., sodtiti
Functonalisn,.d tabrid u.nane flea in pnmoreH cultuiral until
.1 ..buns!cn1 4ei, ft nun : irim. itm a <wp :It a .1 .
1 p. ttsemrilt Mb It jvc:knr .k,n,nn, tpg..e ti ,
a
 I
/ :v *,t it 3% a ,,
- b, it*i a :*U$9EC4*f,t, $t.p/4nhid* non arsfldn! .Piovdeea cit inn,!
U:: tnt p ta, It VIt :4 ., Ui 4,41 ,.%t* advi, hiatt Ia. iiLsi
k.enr.: I sal, ,
: ,S:

:S .,Lr:

a) s.eictMii .eo,e%t,e. te ac.asI ba,.t. asslo1 (a ,,:umfe,na .sWOUo3 a :. .,
..,
tire sabiIv:te sot anal frncvent rapo
flUIt ,r aflnnr 1! cm uP,I sor::iI .,i ib Vocm 6. s, s3 In emu.g mid

rtutile noastre cii obiectela, en pane.
ti. C. tilt,.,; ci. .lh,,liqte,#.sI,
nt Ft:.: qet 4tcit: ii :qtt kN .:iflnit ,k::it:,,.!efll Ia. i%I$*I eW ti t.,nt: i:flf t,r .:
I .ndk sit ij.njpa. sp:,lrtu, ,$t,;h
55Cfl1 t%tit IL ral, I pU) ilWC 411*111 pnbbcitur. 1.41 .iee4l)
4* CIUI ;, 1 ..t,!S h,.I,;,:. ,:h, ,x:..:
tocnai In .nls.ua in cre totul, obictctelc, bunu
n* 1. ny e a CS ni4itI a ,hnTh t*jiThtii n. !,ih, iacw ,tpmtu4r sorialt
.
lc, reJa4ble, .nI1Ie
.tt%in gadget*,
iqti :d : it, I ,,\ tdii.31 un,oi ,, .poIiUi)i it
: ,
CenlIn,aws, .frthq, piw

,nO :iCi I , ilI
. .j,pijtt tic .jt.,fl
)a :tata ti rctoUo. stiII, .,-id$i Ut.: a,
k aac mai biG, de coat. vdstrvesc. Fai aces com t
oc.i, c rW ns 1
.ers, alLat Ir af.iMI etc .i ut telal a plem ent direc t. mit no
relumneaoa$ti?v. Sal, tfl .40 oer,,
:cb tn,:_
mdi,aa, lflt* ,we.d ;4n,I::3. * $T. 4,
4
p.evaik prnimfl. Ctfl$1t1fl121 flit r r. Ct Ce sl
,;e . cflh fit YyPrt Scs tnts eF m..,M4u. pm: , q./,.u4a1utftI Ithl4
4 * I !,l,r.. :. :,
forwl.,i p1.004 caee4 confr.* set.. in. esti:
co. ,,,hP tC.:, at. ,a ,,eit tta
1 a qI 411 I: it CtIIa (, ile a
salt tq.a ptnt *1 simp)r.
lao:. 4 a ::it,?ai i. $ ;e, Ott, ,eniknii,. $O.;9:,
I.,.ejdeb .xt ft :i,.iInIaa4c
,4 U at.XeUo 11th tS p4. u, U,p:;
j. ttt;tt 44ittt
en.ieo .1 }t,i, isli11i,. :1 ? 4,:
zilaic Dc ascnwnct.,
.
..
Ca r generuaci ci, ideile cc St pot tlt4te sUn
ste. gtt.Ith :,3 tie .nh. :iadne it:I en cit hpt4td4 inoviiilana afs,cdv. Ca otiaiietit
paDpi.Se. tat ciurta istenlei onqi
mare nuogir cit 4lrniai) en
:* tine 6oe, Iirm. Iii ISV: m .1 re ::, I in tar ci, t ::U odii)i;
4fr)(l trtic,. ,tctn,,,mn 4 nnvo, Is pro. .uhIe ..,Iut

t ha dh tC,ld, \ 3. .t:..:. .: M .5,
%:i .;.u: I A.;, 2
c uai$.lcn ci vine .:tW)i 3 *1 tln uccea

tt Itt api fl 14 thetis si itt se dcii lup potta bilnili. ci s a-li
c unek lnrsnb4ji sin, ale noaMre.
azi: ci Ic

nu, cit .t.i!nt eircuiicle pdn slur cflals,gin,
punern san
hit bz :.ep:, Si ft ,,Iti, : j:Itw :. ft .-c .i ,: on r e;rt!tI kitS

eu not
.Is a bti n h%tlI n, tfl it,:,. ft.
1 ,,i fl.j :
it tt:.Is.t::eait: pit:t. rv, .d:, ;.,?i ti,i :t 1 fl, 1 it,;.
)ri.n
.
cr4 mdi ns;%Ieurc, scene inn, ba, dan seiita
.wir,ni.: ia ck we tarp:tu pun tndrxalv Ia .u. en 1 In care d crca cc maiji
autori nun.ew flcirc expericinci, depo
scd;;rea subieetoliil At taul
.,*. ate e ,ad ,e nit: .n: w w e epiI: 4. U r. :fl .1itmb:t.rt
$4 .
:.;e .de r: .,!,tfl..,.j.th, sr..gt:
.,...4:+ ye V u etdbi.! In tr,t n4
.: G .:q .tf..:..
,t. cb,jt *
*

C:? .r,t,ol.tc ti:;;; .$dc
, cc,. a,I3c,it,fl di xprnre
;i ss ja Oct es
ci flne, dat ear.i tr.iena pa H41 in rebila or t.cmnificalti to arrifici,d tie .r.etbnente, eat simu

jtrnd en rktenniunrea aee.tora Ii)
at Uj.,ar , in, Ca nsi.it* e ::
4:, a ;,:sn :IL,>s. ,
fr..:: e, t.inw> IC; n,.: t ht :,,,,.ee, cv.e
4,.,::e (cc
,iIi cii V,c ,flj,: , I, ,flJ%fl!)! 1fl 4 %4 tMti? in,, t:,k,c
4 t,t a .i;w
,,::
. %t ,; .4 ? :rea.c . dt flnkh taj:acklc t eiit.s: i.e
:tOI., fl fli repzIp. clt itiid& ttecoflw, .tfla inior telatit flWldpk ais: filn;eI umane. D.siguc tonte
great flnnai ever m,antat., eq,heate
Li4i t,: qf!41IliC t.t*Ii: e!e t:.t, idtt 4r.
it:, 4: rnt, :, ,::,: .16.
: sdnf,,e7 qt,c:thd.1n.tfr ,i,,,.phtt p* ifr ,g s...! t.t: u::.. r:dr :e .;.tir
1
de abs cth i :le p ..nden vaI.i fiaie i ideologita)
>._
1* tt vstSat . .
spune,n ca hwra rea jul Daud dflar d
ti seam ule pieca rinre a cxktertei
e$ ,L: .*te e4t r, ?,t, f%r j..es,: ps,
..
,,r.pI ti
rele
m c q,l,: t,ti 4
rs4 ;,t , ,
,ttI;t NP : n.j ti ,tt I t ot fllfl,e:, I.
It. rans,r: a,, e
1 t,Ift 4 1r tt,<: : V U, :1 P * rt,,

r: :.:
C : .ta4. so e :4* ii ,1&rP4i In h,Vdns pvtt $1 public a? nflC*
t

dtopodv at s1ttbii si nI rn.gi
li,iiii t,,Nu spa. (nfl radi til arnie eel .re
1. ,.. , tt t .t,V4 P h OttI WI, :ic1 hiatule ch4llzei,. gi,,ntinu,, 1 tle.:t ci
* q: tr, r, $ : ,
e.
e,( i a c:t4I :fl;ttt a .jja..p):: (0
.
n ii .:b.,. .tz. , , .: .10101 e, .I.r n Ifl4j ,mflt, 041 ,,c.a*:
,! C; C 1 ..t .,;4.,;
4
t
.
p .( r ;c I iloma s;cc; tIi, pierInte Rel.41a :,ute,.tid nh pki spuneen deu d Un stain gil rise
lad deslasit ira ceca cc. Ia
.
Ineepunitile
ar.,sta, tax!, dccrk,,n I., t.nne, An cne.Hter,.
S A
1 r
I
 I
afee,e.rl n)ai i.resua 4e toase rapadlitea utnan de mijlodce.
acea
ipaek . t v nas ngd,: 5 hwfli ii de ide.. cr. shy. tie si
,,::::;...r f,,II:.Ia
(.)reC it *1 rk So t
4
.,tn eLoc nioxa), atuari. ital vu
H,arn I.t sflnjtjil Iecwr aceqel ertO ! spm.en. ci urni) dintre efectele
tie m:sneasrrt**ate air .ocierhU de cctalm eIe preca.imtea: ibtode ci

, :v.
a. ii: g: , c.;Me. eb..I ru
. t:.
. : .... s
tpot p ,Utila,. se ha toteze s: .hte, w dea ,&,,ii. seas slol mai
dmple .3imre ovinte, _. U fl
Qt7$f$.nU a. taSte i mat bun fre ftdmnL qi%nd.itU
!.t :r tve, ft .t4 :t4 t&4. y t:t
re an, i*L n.;.s ii jp.f..o.ia,...,nr.
.., nt, r,, q.L, r iv: :, ;s. .. , .t
infs!tee hatS duke i 4 asigiw conlinu$laM hnid
,snknak..
fl:..:nlet. G.J r
I
I
i
I
sti .isflz, pie itnidein mnjun7 ;t. a, o, tic.
yen incredibilc aic c4,,%umuIui s 4,undcn-
cci. rezultute din multiplicarea obiectolor, a
serviciilo,; a bunurilrw matcrialr. si nrc
reprezinI o mutaie fu,,damentati in ccolo
itnunc, ip vcLi
fl4
tii flwe din t
4 1,
%tOUtI ( a pith .r p. I, 4.
de rR: In rdj&jtl. a,
A! I pui.t r : pe srrar iii br. t .
rnanipukzl din cein mai mob, aform
stabsticakir. bunuii i mcsajc, incupind Cu
organizarea domesr extrem dc corn
plex. Cu eecile ci tie .davi tc)rniri. ,snobi
Jierul ,trhnr tu tutiegial ,.ncns! p; .p,iuzis
d COl?flIfliC,lii $ pro!t .:
!i pte:tr..Iii
r.troc. at ctl I,..; . .. .
u1,i in pith!ttac .sfl.%ls. rq,
z3nict vc, C ii in ;!a. n,ecU :. I
* nianmi a gadgetutik, tmsi-otsesht pin L
peihodramele sinibc4ke alimrnis.te cit
obiectde nocturne care t s n Minnie
PARTTA ttt pin i in vis. Conceptele tic .,niediu. tic
.amblantr an ajuns hi modA nunw it clad
trilim. i fond, mai p,Itn in wri*YI;:It., titer
Formala c).men, pvsaent,t
a n5iectzft,i rtj,! 4t

1 r.cntrt. r%V.
a
 .30 / Sodnaten Jr ,mqgm (.kn.hiaJb,ma&1 a obkchdat I
0
j ftp,tj,. i ?,.Ii,drtante care Ut p meren acciasi discurs. nre p.rttnpTt. ,timuleaa tierart 10 pfle *alivaia feerka F
t$ flf 9 impittr I el notstre ir,ii in islee.i (It l.el%uq cea m& !flflft $tMfl pvduse4 at
ipn... 1 . .. tm nuMup .lcii.c .-urrd,sulu,. ni.ire rnagic i di,flnhic.1 a tnt luitli. nrctI.,i.t..,
,. 01r9 tn1r.:.gc,;flr%,j rn.,Lnn Si !encr)cs a pmnt.loi (1cIuinc. PItttlo ::;: t-,
t
:. V,: ...
q :.t.. r.j T,,n mpul
4rtctcIv flt,.Mie comerdak niiiiprjx..rj!e minc.,,i :
0. 1%, ,,,!rn:! i .aorfll succesiunli lot ,egkit\. rx,ranrctinc.r cit ferIWr $nI ,.111e 0nglr .liji Ct;,.,;oa
:,r,.:: . .: ::.tj 21aItreJ.
.
cttsir .. Gn? jut rI.ip cit lapte j .nlety. flu ii !e neon pe,n a
P. v tf!,:::: <!v !ee clwu ce!c , ,i phweiv: tur cc eo,eaa! E,i, elc,iuita vioIent nui A Vi,
1: ?. 1.stt f::*t.::flg.ote percne ctvn! c-i d a avon in rre. c
!UVTnic inc$ onitlu mata kune.,: punb I.
.r ,: 4t:,:trh. ,nnn:clc st., cit. i,idil. cit r,iktr, pert snu ronsene dc :qi
I, 4: nki flora, nfl On toaSt acestea. ne gbel cmnpdncl doar o pale. Cuin4,ap pudn i veil mca
dau imprrcLi con vcgetatji luxuriant.. ;04)ungte in rnijlonit Iaj- discuisul metonimic, repeiicfr a! materiel consurnabii, il
crea no .m rnristoric al tirnpurilor mcwltme g*scte Cu grct. nthfli, redevine printri, mare rne;afoz colectiv, i ,tnnaa
reflexele civil;,,,;ien. Thebuje sincercIn, s descriem
ncindniat datorid cxcesului ci. imaginea dan.1.4 a generozitlli rneJu
aceasth fauna flora, pt cart omul Ic-a produs ;i care acum II
s,
zab lie ;i spectaculare care ate attn a sdttvftovil.
inconjoar* i II npdesc Ca in romantic SF proastc. aa cuixi It
vedem i turn fr ti Dincoto de grimacl. forma cea mai rudnentara, dat l tea
ini, flr d uitrn nc nchpA ci, in &stul 1
4 .
anal pregnanti a abundeniei, obieritte se organizeazi in pnnpIie
belsugul lot s.ii,in produstal acthitii L,mane 1 ci etc flu ascuhil
cit legile er,,lrwier naturale, ci cit leoi viIotii cit comer. $au hi ro!.Yfle. Aproape toat.e magaeinele tie tmbrtcanihirc, ele
produ%e electrocasnice etc. ofori ogimdde produse dikrc,.:tc
St ,n:,I ni,imce strn din i,ondi,t m;igaztnele se intn
(art sc cI,earna. isi rispuncl sA St doclin uncle pe atrele
tuic orin hqt Ja$i. jar in spaFrlc- ntiilnr de
ticlA gol nan Itira,,ilLi reprcntL nndch.I ui.to,:nth*. !ix.s, j
.. 1 c.,!
tn ,t,rbe,w voIcrc amy ana,nblpri MC in ma! e%nc xirpraI 0 cnprsabnncl..
at.vasti .fl.,f 4 ! l,rit.
,j b!ni,pj din
.
uh.4Ittnl3 (it mal deniI. on a,;, cit thioctc
: .,tj. r i: (*4Q .nicok ran au rnmpic.nialarc. dtq,c.,tc akg., I.. dat 4 T,ntrt:c! p:h:ti.
. (.re cint
Lu
a cnnMImMnntLrn. czre le ,arr,,ttc, Ic nvetoi.z, I
c:t,.,t ti...,.
:nirt L. s. .1 fIi,

Qutiqtsw. I.tine objecte il,,! ,fr. it, ,sv,i rr:,z hi ,p:
rr.kIn .rrjt dt marf4
4*d
( ,o,4,. ozi,easc jt,p, it d.-. r,e , .4.cbQ %Ui..
1
r-tfl .u ,na 1 cwuIui ::l, o
ertuJ o .ch 1: nb;tt. ; t!U P flit ?,:
1
hi vu ann,,iit ohce pantry nnIiiae;t hi spedlica. ci u, t,,,yn
&4ugni. hi
blu k h,ectc hi sexnniiinqin I.: lot;,l. Ma4ina civ
Belsugul C%!r .,.,ndojaj trsitura rksnipdv cea mat frw frigidcnil. .naina cit spMatvasclo r . 40 13*) alt Setis tunic niin
1
pant. Marilt n.z:.zine, eta bogAa lot cit cr,rnen.e. cit haine, cit uni ditch Recite in pane Ca usieusilL Vicina, reclarna pubfl 3-
alimente i de reprezinta parv. peIsajut primar i load
. odecii tari finns producisoare 0 morn., element esenjial, lmpt:n o
geomenic al abundengel. Pin i stxtile, vu vitsinele lot ticsite, viziune coerent. colectiva a lucnwior prMte In totalitaws lot
debordante (bimul cc! niai des intflnkfiind lumhii, *nl de care indisocithilL Ca tan lam care nfl mai cste o iniruirc de si:tipk
marL. n-ar m ii reea en tejghelele tar p1kw de maze-
cc este),
obiect., .1 a iniruire de semnfirnnri. in misura in care fienoc II
jut-i, tu toat. ra:.t% sititoare alhneoiur li semnilir.i pc celilalt Ca supra-obic:: mat complex, antreni idi..I
vestlinentara Ia
32 / Sm*ta*ea tie consum LUmghkzfnz/J . nomdtd / 33
Pt consumator intro sce de iuovalii Ia rindul br inai corn genente a bunurilor do consum- O nou arti de a irM, Un nou
plexe. Este limpede cG objet ide mi suit
scoase niciodat Pt p0
1 (dde a trAl, spun reclamebe, s pornim javingtomea de cotidian:
intmo dezordine ab,nIi,t Fr. anmnilc cani, tie pot mimadezon sit poll face cumprtrni intnun mod plcLlt. in aeeL!i Joc dims
dinea pentni a s,,sbir,, mal cflteut. dat intotdeauna fat in a feb s cumperi in acelni timp produsc ajinwntavc, obicctc
tncit s Crete po,iI,iIiii:;. tic a dircciom. impulsul de coin i:asnIce petitni apartaniontul tic In orai *ui pcnin. nsa cit In
prare bz Lint. Iv:nhlIJ * nc!flt pt ri.mpel(or i .4 impinge, poll. hainelc, florile, ultimul roman .oi nitinni! gii.lgei in Yreme
confonn ptflpnsi h:cr .. I: 1. itvC%tij;* .urdmA i pln Ia timi 44% 4Okl
i Cflji St uttA Ia an film, sf4 ici ma, i, acIni kit etc
cdt p.:;en:;h rn-n, ,.u. ! b,.wlr, tpavatele. produsele de C:ak,,ei, ci,,cma. ljbrrjc. med jalerL n.aga,ine tie ,)i,tint.s, ir,
,:t:t toe l:npun consumo hn.ne si inni ,nulye ,.he hcniri in nceste visit, e curner
- .C.tL o,afl.uI pn..ic- tiptinde totul Ca UB ralcidosne, flini tUl%.4ttfl
: . :t:,- jt d obiectelor en ,:niwr%aI ,,Ic-rk spectacolul de bflr& a) n,rf3t p,,)3;eI cia en
- -: . :r:.r.:itjj c.!t e na9e din ihi,I s,i c00sum31u4, :. clnti _,.refr consul icr .,:o in r,i, Ca
aiiib,v,ii!atea semnulni iuantchipa! cit ohicrtr 4: in :.t k
j.,I iiinl de ,nstI,nncnt si tic rnar1 jiiTt110 r ,fr
neo< ultur cuc.aI,zat.l. undt flu !T)Ui t.th UI I
ins. c it .n.igzin cit mirodenb hit .., 0 galrr.r Ic p Soya, 3711
*:%ts..t**,.:r rhn,. L,..,c ,i ;,!r,il, Mtkll_u1 (Sat. tinde q un trutat cit palcontoinqic. MaI1.,! vu meige ii
. If Wic ,,t?arn 1 I , oft,. . mate r rcfl,i,.C .\
inIi intr-ncc.Io iflc
4
,te
;,nrnt tlL I C.t prcx1nIur nit tie ,,itcn,sead, in slew. vrna ; icc
. ;,c.,flnI,triIe comb jnn,na iflulrnr cenie ..3. Trel ct.qc. up br un .in,z tb di,,
I r!c flu defin pont, i patina tie ntIre, Fleacuri. di.,ri. cdiii, dc !,o,iuiac ..r,
*Ct :. .1.st,fr flflI,*nflr. unde cena . cite p.nin din tonic. Not nu ijwan, SW I1:i,1j,n ,tiIt:11t
posiblilrace mai mia I.e propunern a, aded%rat cca. I_i caul itu ftnWSitnt.::
,x icr3n -. tn n en r.dn.n dr a produe!or impunc laboracor cit !irnhi cuMne. P,intre di,ctiii ,i etVii. Cd CLI! ,;.,rit
tlfl IiIfltrA) fl i fltt tj%:
47 1
pcr,,pj EHfl epoca in care dotense t:lrt trezese sotietatea cit azi. Muncti cxpeLilflen:V..
4au i1,c Ut. C. Uuflt man categoi satiate k vo)ume care vorbesc despre aceasit epoc& Maiviti ccfllb,4:
bunurile cit Qfl4flfl s,rn M:,li-oi are ins un cii totul alt sens, tiue tea care lnsotqte produwk. Un mall. ,.sanlar, dat Pt
ott juxtapune .ntgr,nhl., .ie mjrffl, ci practicA cu cela in pIus poate pudn inicligon si us) pt do tJ
amalgumu!
semnelo, a! tutur n a14gnn!si t bunuri Considerate cimpuri dur umanW.
partiale ale unej niulrni owmm;,oare cit semne. Centnil Mall-ut poate deveni un adevrat onw aic Tfly 2. ca a] su
cultural de4ne aid p.0t.: h,lv.gr..ni a centrulul comercial. Nu cenhru comercial gigantic, aide ,,anai divnlisincniul se imbIn
trebuic a inlelegem ins .:. an ft voita de o p oettuare a cx. vizia cotldlan, undo fiecare gnip tic loniime arc En Cents
culturAl: ar 11 prea simphi. Ctkun, aid, at ndtwalizeuj.( In mod ., plscin-club care devine astfel punc tub de oiravi4e. Biseric
thnultan, marfa (magazbi di- Itine, bcnie, restautapt etc.) at circularA, terenud d.c Lenis (,,mcar attfl. I,uiicuri clegante,
culniraljzcaza i ca. transfo n,a In substan tudkA si distinctM, biblioteci. Cci. nab modesii staiune de sporitni do iarn res
in acccsozju do hut. tntr-un element prinire altele at pecrA acest model universalisC at mali-taint wale aciivitile
panofr&i
stat rezumate, combinate in mod sistemadc ci centsate in jurul
In or%inaI, dn.nmr hi Fr.oim. ausamblu format dlntIua bar. cafe,wa,
rntaunnt, divonc magaJne, n...i saJ do spectacole (a. Ut). Mare cean comerdal In nina do vest , bazioulul :,4r1;Ian (a. t.).
 4 / Sociefasea th eoaww,
Liturgkisfn.aW a abkenthd / 35
concrpuslui flindainenial de ambian. Astfel. flame-ta-Pro simmi estedc. Yaimosul slogan ,,udenia se vinde grett a lost
*
va ofer In aceJai timp o ex3stelfli total polivalenti,
gut
depMit. Ar putea ft inlotuit prin .,ftumuselea lnvelisului este
embinarorie: .....Mont Blanc-ui nostni, pdurile tie conifere prima coaditic pen In, a mu fericit.
fl tUle nnnstre olimpice, pIacoul. nosuu penn
copil ad SnucrnratA pe ctnn daje... organhzati Injurul aleil centraW,
tt.r UI n nna.M
dzelat, cioplit. lustnilA Ca C open tie art aneri pnncipnla i n.Ie triumtd* pe dou niveluri. Reconcilierea
t: rilMra tenj1ui PC cart-i respirm ambianta rafinati a comertuitti Eflfr Cu cij mare.., a ririnulul modem Cu vechea hal
n,.ctni (Ia let Ca In ora4cIc mediteraneene...). Aici nireaLi,
n.n dupa cc ptrtiile de ski nu golit. Cafenele, Vorbin. clespre contortnl ncmnivazut pin acuin d.c a colinda
sr,st;ll)rjq,et., niaqazine, patlnoare,
duburi tie noapte, cinema prin fain magazinekir carcsi ctakaz ttntadule Ia tot paul fr a
4flflfl: e1t culwr l tie dlsxncpl sint
adunate Iaotak* in It wsctiml in patctc vrcmmi vihinc. pe Men devenit in acelasi
:,,, penn-i a vi oferi o vlaA bogata
si varlati dincolo de limp Rue tie La Pd ani-mees. presratA cii fintini aile
j.- de sb
1
r clitujIlti ncttru TV prin cabin vijiorul nasty.,
Ia ticnc, rntori miocndi. via cI.iaetui si bhici. IipsftA total de ano

teuhfoci. rnininnzj cukurli ne va include in path.
I)i)t)fl
Iimpmi i ir4ttrnpe.U: tan sisteni tie riirnarizare excepdonal, care a
ti! :wIji.o:i) tin iflontimentre
de artA). ncccita sreisprcnwc Lilometri tic tuburi d.c condutionare a
tn .tPflt h) pflhi,tu) 1,, care ,consumur
a pus stApinire pe aetalul, fact, Ca ak I si dom,ic;,,. o pmvara t?uti dhsit.
;Ot:-,la*t ,)0n41flj ia(:. ii, care teate acdvitQle
se co,nbmna in Ni, nnniai ri poti ea,mpIin once, tic Ia o pereche d.c ciretnnt
itt !. ,,j- ,lrunn,I spre sadsac
1 t IC )! .
este at dlnalnte, pifl It! tin butt Ic :ivion. an nlmiai cri gIsesU de roate. de Ia
< ,Uc ,,n,edj,,r ecu, total. pe deentegul
clirnauzat, compan (It dstg.tnln b t,e,narorato. b.nci cu, nthinere mcdi
ant, i.4:ir oh,, plir:, I:? ttnnio.nolgia consuxnutui, aceast
cIc, tin), tie Inidge si gaicrie tie ara, dat. thnealo de tcsate, mm mzi
.r. w,:sizt,1 a i hznudjo a chiecjor, a scm
tflo:, :usulttir.it,i .x 4 iv):,,h,r
es!i rhn.,,I o,eIc,, tbce. Mec p.incipalLr.. *wiec ,u..ct, esit
*
,ociale repretntA stadiul dts
:n! iccc4bil ;.p!c zaic cliii .apte,z flt.i fl
,
fl:j> :nc.(t:ri,. rale
,
merte tie Ia abundenu.
U t tt) -iV ,c,d :r:.,leI,n ,Ir: tdate tie obiecce.
In ,nod flrc.r. ptitrII tine Vita. iii ceflitti iunci)nwwi e
pin Ia modem m9d dt plu: c.trle.i tie credit. La c-tibet cnz rent1
:uT
i: i::i!nr a tinpul. pinA re(eaua
r n,tat. vu,, r.,
lichizi. i rliiar saladi uhda,c de daPiii . Dc aunt pt;tu
.. .

de vte care ct mju:jfr,
,tc.,
ptiti !at, card,.! , sernoali latItil a. ASIai ft,i Iti ii.,;;t:1
priinii tin eNlo.. ik flint rr ranti wteii pIu 11.1 ) ;latt i;,
Tn p::I fliqi.) cti,int tnrjo,i, humat,ew 4 cik-iea;.
zifli deccnpe;2 ccniduiiik nue,ide .ele .ricini PC
c.1i: .; I ,:(%,4irc qt;ol.rc !c ictttau.
:,. 1V, (e,. it.:%..:;. !ntL, Fianket rth. Hdi
tfl,,* fl j t artlin rhi,ir tn ttni nil ons.w,tiIoi .., ):1v3.:t: r
. ,
n n3 ket Suma, o cml .
.: I. I
fl I , cei:dh,i:Iiii. .nugefl!za, ,t,LL mitul.: trn.1 ee .n; -
c: rump3rturilc.r, tic Li clepi in r.,n,I ick!i ln,ii :is
.ct. !i (a. it n
4vfinfte nunuli apl.ma.t.: ttn%nriliot NIw!.,i.
$.r tn4n,inp! coniernal .! nin
dnicnciitrna renrntlt,i vjjmnn,)ii o,t.
C*ltflt,* t,.il ii
t.
att C:
*;. :i
p S,wni.- n nI #nn tot in.nr, I on-ecu rico andy, ;, inue ic, cy_ )e i,bb,c, iw. it $%
I *, ii*r
, t,.t
* tfl$$ffl*
4
j -ace t
t iii oiigiiinl fr fl,,,! enl:nkxir; Mt. rv.. nti in,:,I,ii :k (.,;
S (K ..4( ?t S h....ivnt .. i
t4 qwka dt caRsfl
1
c.-i Lituvgtdafonnolda obiectukd / 37
SC ,iI)OIflt ma nuina niunca i banli, day chiar anot&mpuritc
consniasc tin ,imulavn. di avlon din crengi i limit, aix lrasat
hc Ie$nat a] until circuit el tnsui omogenizad Munc, tin wren pe caI kiti i(ien,4au cii grij noaptea ci att inteput s
h.:,ccn. natur, cuJtur, toate acestea, odinioar dispersate aveptc r*bd*tori c,vL, anelt s* coboare,
g ,.r .ai In ne1inite de complexitate In siata real, In flr s caIifk.n, .lsqt piirniUvism (Ia unna urmel, dccc nu?)
.;tt.k l.t.tie ,anarhice 41 nitaic&, toate aceste acdvitd rupte
adtudinea vin1toriIor-cuIeg*tori antropoizi care rt*ccsc in
qlc .ikrk i mid mult gau mat putin ireductibile uncle Ia zilele floaM3e ptln jungla oneIor. rnn putea vedea In ci o apo
ii. rely din unn atnestecate, malaxate. climatizate, logic a socic,gtiI tic cnnsurn, Ccl :,ns de miracolul consumulul
.I,t ntcuv:iIt to .eeai mIcare de traveWng a wicl cumpr*turi
construiete el ian dipozkiv de obiecce-siniuiacru. de semne
si
p,rsr tue. .tsn:u,,ge in aceeasi ambian hermaftodit a modeil caraciniMiec ftrii. apol wsteapffi (cu diapenare. ar spune
sit,
a, este:. :!?l(.r;lu 0 redact acelciai materil fetale omogene
tin moralist) ta fn*i.c,, $i 1w atc.m!i Ia picioarc.
l% git Innoji sul, semnul disparttiei banilor ,,iichnr, simbol Ni, e wnl. s,ci d. ,.coatc in evideefl un principiu de analnL
nt vLjIifl a! (te:tIiti ii ,ateavieii realei aJ contradiqhilor
1 ci, %1 snpl.i. it #irr.taltflit,t, de ctfl*Um pii1Mt 41 colettivA
,s ,::n..t s soci.tk de dinio) su tenat fccaht
l.a wcst n,vcl cIc,iiI tic sope.hcaal puIcni risc:t o comparaic:
i,), iliati, c.,,,upu#4s. tnnsfrmat de aann in Iucniri,
gfn,krna nwq$seicsc re. nnt guvcrncazft coacurnul. meubditatca
,t:, c,; ttliii,cfrn, in ii,.tisiitqia oblectelor ci a raporturilor
niin,c,uIo., gt.vcrnesz. ,iata coticliau5. :,didi nw,nalitatea prirni
Lt, \.,s ris,, hi Pa,)ltL)flitl Oman coexist in mod sincretic $10, in wraul in ni, e: aiti ,,Ivtinitq, Ca fijiul fondat credintA in
pe
4: .i ssi tn*i,in imcns dige.C, tot Supea pi.crco .bsoIu1 a qindiurdor alt:, etc voiba desp.e crediaa hi
cnqrni, Iantt-nnul nostru a] tuturor, Thinde
putti C.. disc I,u s,,,a lot, Opulenti, ..:db.ena nu este. de
..
o.i;u..e; :t:(, Sc :*flfliS* tt ,:t, rj 6emonii consumuluj,
fq.s. elcdt ncun,,,iI:n,:a ,wrnglnr f,,nci,ii. SnlIsf:w!ilc pc car It
I. :, flff. tn ,n tie, tca,e ronflictele
.,
ci toate ofetf chierttie *!i,t cliitilcnriil %isnuI:ItrcIcr ut bane, tIt
4
_p tjune in ubtatta vfrUi ,ndelteloi ,eiu,e :k untl;nutzie,,iI.,. ,icliel ItflCci! All tL 1i,
::
,: sfl:tt%.! u m.G IOAtt fl
.

Ntirii Satisbc-tii irui.le, ii OpiLlenrel Tn,iIt,, i 1 F,,_,tirH tirt
tk
4
. :.,ill:,e t.ln. t rabtLi poef3(.
ct ho atinsi efi,iih Ir flI;ICOI. li rror pc: i,iU twbi:i e,, 1
.: ,
.:
,t:t:,, h ,t. U. Ebz:n .3 !ept sii i cendcn
tlimcnIe:i,1 ht.e.alitale.i co!icli3ni, :\rest c.sIi%twr(j. ntfit
t , , .::....n ,,, 1: *.n.... ..t. pe anicu
-
t p!inA in bic. 4cc iiice prwrc i tie e,coi cisnl rnohihitU d.:
:ic.r.. U, ::,,tt p.
. nci.ii.
t P,se v
1 ropnh, RunMt,nea ioI;*. B.ntiLit!tnti.
,:, ..
.
:r:_:..._.r r c:!;,gc,v,
_.
fldt
;:t
in prdrrira vwtii .inieIic.,e. bnefceyjJ r:.. -
, t .,, , ,.. ,, ,
t)
pincepIl.c c:inzuII:,i : linei nun., sin nI)li pn.::e .Ie n:.
3r 4hs:
i ts mute c., rrncri, I\iti It nd.i,)i .
h,ue i,cjiet.t! mctu;ic,inn %t ccfrspectatn. at- Rfl in !,e.
vi71)lului ;qs.sa Pc IHI httton SI :% tc*pPt c:i rna nik d!Il I.) IC :;z.
tt I I It I 4 .tflflstfffl lW Iwne . rnh. teic , c ci: q 3. in tirnpi penini C:. in tnt..
I p.
I.. In ItcflC e i,::,nele flu a.rul ,
.
*
V

at, i:: t.::,4ue1 .Me z
nflau
1 o,,li,,. It,, i.uji. I 1
-nt1 stir. o ci, nit !n r
. :: . : :lv. :i. .:tu .me & AIk,i. :, i,i ,fl$ji lit) (.Ufl),flI.t3flti I :e ,t

. . p..i.fl i :, c;t .e.In thspunau

rrai at indigen i urn ii ,a lC I It tie I,, IIi I U.,, Pt,., it U c Z :, *..,c.,
4
, :.o .::,pt w n: i... .)nr.:, flirt an%ge.na
ecolki nut rh auth ti jsih is I arc r. a, ftl !:ni ,e s1e,
* I .
, , I , 3. fliP*fl! 4.4 inct,piit q.

, - * ,
;i . . ii,,. 1 14:4 : 1. I
38 / Sode*awa de connm 1jhahie /n,iah a obiect.d.d / 39
nu funconeaz, tnse*mni nu s-s* Mcut ceca cc trcbuia), jar, anna nnuj don istoric i social, ci distriInukZ Ie ctrc 0 instant
pe de ala. miracolul ii 1:1 tr!tvkgo s fit permanent Infiptuit initologicA benefici ai card mottnitori Irgilini suitem: Tehnica,
,fJr4 a inceta Sd fit p.: *u,uu tsi t,.cwsLa ctatot tchnicii care - fl ogresul, Bunastarea etc.
terge hi conqtiint:s :.,,,urt.i!MOIltl insul principhil rtaliU4ii Aceasta flu tnseamn c societaica fl4%i n:II ft kiaintc dc
sociale, procesiI s.riaI hi1i!o,gtit (te pioducde care duct Ia ((Ale. in mod obiecdvi decisiv. n .nckeuue tl.t prnductie, o online
consumul nogin s: hula e!es
4e ,ecwtoruj, Ca I ind
1 sir ptItwfr, udici loct.1 unel stra(egii pe!itirc ,ti (COflQ(tljC4.
genul. flprnptr: .I Cl fl e4ftmnre tntr-un Let de efict
trietqt prirnd ordini i se suprapunc a online k r.se.n. earc esle S.,
CLt m,nt..,c,..4. nd,ne It rnariiputarc a scmnttlor I. pnale t! rThstt1. .ccet ;.-us.
r. nt.rA!eh !k, it,ei.;ab t u incJ;r(a ;fl:%;iC. tr
I,azerdt.
j. ert ..:!::,.t%r. ?r tr: t
,. 2 3: !flthIfliC ni tl L.1e cI ,ntIie
!I flu Ca
...
Cr I S flU
10f1 Vflfl .i t) 4
.: un .t mt cj,j5

..) :.l. 9 ,i ei4. a. ..,., ., .
..,
,t ... rt,.:: 1: s :p,,1rs; ,p.:(ic es(e rtinnu 1 hj p q U
C,)4 Pt) ;R y.jt pJ%t u,irqn t I . :. *
<, pEt:. ::I q
: !!.. :j c,rrc.c1_ telane :, r, a sennic,ti4 I It...: , ,
.. flit :j Al .-,voh:it, in u, :);. (flIzIbkrtILIlIS ci fl)fl. On mIt ) am,U,. trffhuind 0 se anirnleze p.:C:I p. ,;NOI,I4 I,:.:
:cq 1,, n beJn, kir el non: 4, it t# . h ire.,.
a nrt ,ntri . t: n !.
.
:, , s., I t). T:;e,. p:I1 i It <L deflttezt
fl . :t. p rmt;t ,rflmo,ilov In
s
A.q,t .< ,:t,
ha n!Il,r .
,..
fe

1s: . 1: t:* iflfl CU :1. %e 0 n&:r C C in:.; pro) ;h,, kq a: t. ,:,: .

1 r t.r. 1
. j
t , ,*ricia,
;.,

,.t ttucthi tie a 9:,,, ,, F) Ofl$ ll .114 !Ct n r ::. I

t. utruP occidental .
,.o,t hi I,irnn& pentn :1 p.m .foi Ch tv.
r.tpen
7: :. t. t.s .1 ,tt,::,t.:i,. r:nioc etc frnrte muk dmp. fe nc ie .1 (I , e oce UI I Ofl U. pei *ru :! n ega
r, j S;.,
(a pc tin c ,y:,tjjt m lean1 Cu isto,ia, Cu tehnica.

4k giitdirca magic. In niiwrflc ci. are Ca onji;nneA scnp
Cu progresul con moa,diaIA. flar dad H prhim
. tn t,toii Si a, Istorici. Intr-un Fe!. consumiil yaie,.Jt.( cit rnani, tic
ceva mal Indeapn;.pe {x we i4r,.i,Bi alin.%I de miratolul belw tiiplc, it informaUl vizeaz si ci enwurrnc, ,c7IuiU iv wrnnek
guhi, care nu it *sre.pnrili .1. in tofr liv, Ia id? Masa consuma ,eabsh,i, a istodei in seninele scbiniW,rU cu
torilor ins triite hetsngul e em epa natural, tntonjurati de Noi consumim rcalul pin ancipatic San i:(;nspcctiv. in 0,1cc
fantasmele rii ftgMtn;c ..nMns Sc thania publicltart ci Ia distan4i, aced distanA care ;.pwne ,t,noIlI,ii, Exeinplu:
torni ii va 6 dnt axiIiri
ac pcntnt ci are un drept legitim ;i
1 (md Pads Mate?, ne-a dezvtuit existenta ;,ge.stU. .ecrei insrci
inallenabli asupra beIi.guhu? lacrederea In consum tate Un nad cii proteca Generalulur, rarest anItitt.l cit initalien in
element non; generadlie tiawie sint de acum.tnainte mo,te. subsolurile Prefecturli cit Poli4e, aceast* i,ogbie n-a Cost citit
toare: cit moqtenesc flu nwnai bunuri, ci L th#td naguml Is Ca .4nfonnai4e, trirnitnd. adic, Ia content.) politic ;i Ia
abundeng AnId reinvie In Occident mind catoUIui, In weme elucidarea $2; pen tnt fit care dinne flOl, Ca cofitinea tentqia
cc hi Melanezia dLpare. Cid, chiar dad nbUztdtflta devine unut aternat superb, a until amplu act cit violent ateniatul n
cotidianA ii hanalL ca e ntt ca tin nracolcotidian, in
nisum in care apart flu <A Cnd produsi si obinuti, cucerid In * Eve vorba despre gener4ul Chade, cit GwIh- SPOl97O) (ii. er).
 2
* .1-: t. 4401C4 :. c den ,.
Noi mum oth,P Ia a&ipeslul emneler i rchnind reahil
.) .takcja ..uIciplt !t,o:uI tk,,4C ptivtr,iuaiflt sc irnplinesc. ran miraculok cind pnvirn imaginik hamli. va sn; 41sth-
rifle
Avr,s aki eli ctuJ invr;c hi raport cu sper*flta bogkei mira ge acejst MgurAnh* apatilie a realiiMii Sc pikerca prc.ftind
cu).,ase din cargou. (Da;goul sau calactrofa generesa amindouA
cit a nu fi ace loP Imaginea, semnul, mesajul, tot Lea CC ,,consu
acJSi elect ..I vertijuiu; consunmt ntm reprezlnt Ilnistea noasxr pecethilhi dc .listanv fa de
toaI nt,,ge. :.e ;4tpt rilvini c f;,nbtcfflelr nfli%llt sint
lunic si !cgnat mail 4etrab deck conipromisil de 1t,zi:t. Ma,
.IY n ttn.tint flt,t ,j tiolCni It teal.
,. sit, nsih . . tt fl. It .tt fl:; I ,:, eli ret, cc Contiuutul meajelor. semuifiraitii senr,cIoi n-eu
pt :t:,nr t, :!i
imporr.nO. Sq. w, dngajestA in nici tnt fri. hr 01:4c mcdi:, : n
.-,
LCfO .) C: lunir, .talA, *VtJ I Ifltflhl t! isloda,
ttnit iuapoi Ia ,eatitate, ci at thu 5 consumni senine to nine,
Ceeft cc ca,aetedzea,i societatra de consum eMe wutto,atita#c,
confirniate tohqi cit ar.ai%ia realtilul. in concluzie, putem
fafrl?th dft.grt in comonicarea tin mas. O.ice inforinade poll defini acum pns4nd ens iumdut ReIa4ia co,,$ulflatOfl ii ul Cu
tic;;, ktoric, nItund1 eit ptimit cub acetzi fonnL deopotriv lumea ream, co politica, cu istoria, eu cultoia flu CSt( eta a
.,r tt: 4Rrr. n inrrernw intereculu:. a lmtqir, a respan.abiIittii angajale dat ,,;.,
* I
tp... ::,,J1*r ; in intre
a indiferentek lotale: e(e aceca

CR(OZrfVflJ, t..ii :1,
,:::t., ,. :. .. .!M ;.U ,Vte?1,Ititd )fl1,nifrjj ,celui:i%! rationnnent. puirn) spune c amploarvnu ,,O.ii,tt)t
:
* :1 ,C: i& c:tpe, Fj...)hstrs :,r Mc, a:d,o, o cawgot prufliv
a turn am detlpit-o aid, flu cue accea a cwnosier tumu. (iAr
ali is:, ci 1P.OR(A curhnaI a :adiiii noestre magce, a mite
logiel noaUr.
,

rcast ,niioiogie Se sprijin pc txigenPt Cu atit

I: s,tare it, r:4iaatc,
. g. ... ., ,,

_aderiy
.st!. I,
a.

Ia
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.

..obitqtivitat
.;.m4, 4
;!irtct

fiat
C,
VOrace
Peste Its
O th.shuI
tie. Prenujndcn,
is r:c

I nici a ignoranlei ictale: eat aceea a PALSEI CUNGA$TERI*,

Curiozitatea i fain canoa$ere desemnea, anal i acaWi
comportament vie ansamblu f41 de real, compoftamefli gene
ndlzwt si sistematilai ptin pn.etica vnniunidrii tie macI n. dcci.
can,cIvn$tiC janiet dc rnntunr: ere york. clc;prr
realul. pun aproprierca ,n,di si repctat a srrnnckr b
,:, ti:: ta!p an .n d.kakir. 1st i: eUl,
ft q,t,1.nta,et, e;g,ecgi vorujul nncA
Cu acetszt orizie. putcm ,ium lw ad c%ussui;m
prezcnic totnk in even
1
dianl. Nu este doar sums fapteku i a gesfiuilor coiiclient,
meet, Manic t,ison af Mm ,dic din rica MIRACOWL, dci dlmensiunea bamdit%$ii i a reped3id, ci chin an sistem tie inten
adtvnsl 1ucru1u tut televizat. magnethat pe band comt
tovnl: pnMn. Coddianul lnseamn% disocierea unul praxis tot,d intr-o
in pinI ,z, emm 4n11 eea Ce conteaz\ ins e,ic
sfex transcendenifl. autoncm i absttacti (a politiculol. sod*.
a
Itr: .tI*. in,
1 ie I .o , f.,oi ul .1. ,ralo i.i.i depsri t
1
r
luh.i. a cutun,1ului si tntrcs ;fer imaneniL it.cIiis :t1c:, tc.
.
.. .prittr.Iiii. \I.,nc. ditinirtic. fl,.niIie. ,rI.,;ii. tzdniiit! t
t*): ,, !V:.tu, f rl.,ft: fl.T:
%
reori.ni;eai inst-un mod intotush. dincoarc de !tnw t IC
; ;t.utt:: c ienlicatt Wart
:,
,, :. :, ,
:
issode. ntr-un %iMem coetent fumlamentat pc o
Vt I). t)1l ti flh)(fl Anta4ntdui, ioirt.a realutt*i.
I
,
mAma
clait;, zonci private. pe Iilwrtatea fonnt4 a individulul. pe apro
pasntnii. inmia itbojulul. aceasc Jnhn care este locul geo
priereat securizant a mediuhii inconjur*.tor ;i pe falsa
me tic a! cc. iunicri& It mas i care-i c inferA extraordinara
sit. ,nents!ii r aide cunoatere. Cotklianul aMe, din pempectiva .ibiectiv a totaM
I, ia, iocrd utqck w s fn$fiLf ,thn4c. Este
i.,;., 2
.toac Si rezitlual, dat, PC
aIt pk.rte. tujosufitor s ntfotir
.
t t::t,I!:tt, Ito c.nn,c!f .b,
a ,?4 nrj:;a,r, N, not
1
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. :.
#t*._3 4 dr ItUfl?V7)t.,.t (in eronomk. pitiecril.. cfr.r .1 penlrn ci
I 1 t j Inn,i, sigunintel atcziei e
! :11 (a .t:tf. i .,,......:., nt.i,fr. aib nw,tt o ,uuftraw tile dani aceacta. in cronornia n:
,_::tt . 1t r,,,s:qw. t nilmuifli. E nevoie Ca in nwI zenci dc sigunmiA s* i,ifIorn..
Ct:: t :,. itt tZ i 5. tfl J., 1 .tbt,
.clrt4b:I in
1 senu,ett desdnutui, ale pasiunit. ale (utatitA. penl;ii en ..cest
)ipsa si,nt.iriuIui ltiu . ohbiulvi not 4 participn Li lume. Are cosidian s-cci recupcreze ,nlrcIia i subhanul 4 cror rever etc.
cynic saM: alimenteze r U itnagims semnele muiiplicate ale Jtalkaea este asdl sugen.t, semnfflcati peste to pet kin. Ca
accnei rramcendcne. LAnitstea liii are nevoje, aa turn am vzut banalitatca s Sc poatA adapt. ci s fit binecuiintat Ia izvoarele ci.
deja. cit .rtijul rea1itri si al iswoi. Liniflea mi nevoie, Rentabifitatca extnordinar a acciden icier rutiere, prezente Ia
pentru a sj ilta, do pi nstiavlelenii :xrn,rn,nata Esic (tiul lul de radio, in pre.s.. said, in discursul individual si nadonal at hice
II evon.,tt.t ,p,iime.i en ,:renslitta co deck si vin in sprijinul mtsliai panctox: etie ccl mal fntmos
it ,. vir4ent5,
fl:. aatdr a .,IIualii.tit coticlie,W Si te epioatat Cu attla pAthne
%. r .n(nur3,i,lt. ccnhc!i
fWfltflI C i.,clcpline*ie o f,.ncjie coie:tiv c,eniial.i. I,;1n3;:.
br.. n.t,zin tier dfr
I;.
- : . %:r ,nnrs. i ksprc moartnL ls volan .,.I nal e coe,n.na15 dc(it tie Iin,r
.j:
.: .0 .
iitOznozclOi a,,.ieo. colt Inn) au dcwni un copka ,arr
. r- c: ,eritte.
ab,c,a snn,tjtii i litania me)rL slat iI1epm alle.
;. ) t .:)fl 1 caoin. t * V Idtil\ pci
La ijive) ,,ya,r. onsun,ui 1:w t rim exchuh,,t xnasin.C. Cofidianul oferi aMfrl ;wcst curio. ioncstec de jusilficare
euforia pnn cianding p.sMtate i de ,dclectare mol,odtA a
a lumil ,t,al, sociaI istoric) indu ele maxim .Ir sigurant.
Consumut nLeste spre .iccast feric ire do circuinstan care cue poten4ialclor victime ale destinului. Toate aces tea alckuicsc 0
aplanare. tensiunilor. I )ar se mcntalitate san, mat degraK,. o _sen6meni4itat& spedlieL Sod
love.tr. de o vonindi,e: accea
dintre tr ntntea ,i aj sistem .1. :,Iori
etatea do consum so dore,,r Un Icn,salirn inccrcuit, bcgai i
.4 n isiipIic
1 flOT
atnenintat. :.rva.ta ate dnlngia a 1
S- i r. r. 5,1?. mtfl9. an. volu,
fle undc
: r Icd.,.
.: s:, ci:!. j,tjnir! Cncul vido, al creited)
t,*:,t.t. t. *t:!..tt$
hpsi ut. .t:,Ilt (4 I. a sins a,ti. nebuae .le npAbIlizat C!uuitZ t*t gz,t ,ci tdUvth,,:w
pasivitisc.. Mci inscnine dramai,ota specL.riIic.asi prin Societatea di, consum flu so nuacterizeaza nunial pain crcstcrea
intennctThd mass me,I:;. (fptuI div<m/catastrofa ca singur nipidA a cheliulelilor individuale, ci ate insodt 1 cit rrcterea
categoric gtneralizat a tuniror mcsajelor): pentru rezohrarea chelmielilor asuinate de tefle pAtti (mal ales dc administratie)
centradirtiti dint.re mna
a bedonist $ cea purkaoft. irebuje ca
1 in beneficiul pan$cularilor. dintre care ijaicle vlzcaz reducerea
nit in ,lt::. privitth s .p;.tl ca v4,;.tc n/finutdcu iitegalittli in disnibuirea rcsurselor.
,.r
,:ty $ttp e

1 racn:reflc, Acezst5 pruporde a cbekaielitor cohiivc nrc ;ti4t,r :rv-2d

.r:t: q.IlUL 4 ,ndhiduak evclur.t. de In 13 din ronqan,el gtji T IP.
)71
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t: . :r-;r: c_;r,4 I. AC(3Ui . ,..a1c cp:f nq)(. tout! t
FiLp1* sit:.; Iii 4.I t:,
1
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Bucuvc . Isrura Po!h: A. i38. ira.) 1 .nna, Klein nt eu i Gabrfrl n.a Mare On, rational i .afluear, amath,PW to ilissnigerra r c;lxe 0
t
Lticeani.; iI) (n.ar,), mare for oeI3 vcnit din luinior sat di., exixqiflr.
 lasghk /bnna a oL;enuS,,, / /
Ifl oti nil I t :,flr!e 4 citsr fell: p%rti te ,nuni,ori. In hivaelm intvl upel ict. c-4flfl. j. !
Dpi. prin,ei c;ttcgont sin tic ,.,,, h,e r 4 s :rr,): ,,
fAt tn ( t inth: .c.,mntr
:
,asw n.
1
su .
4% pentru cea dc-a loin,
I3, peitina t !ieItuie

lile cit irnredrere, eteic de u.rnportsi in doinenlul stit4tii, efeetcie redistr ihuiril nu sEnt dora: in
I hn,oi inh ill cad, 0 vI.Lt tie
$nterion,d pnpuItiei ar
t I idr ::,,. tfr%fl, to!uj, ,Lt,i
4cthr .ute-a
1 orbr:. C. ?.
.
sr,il.e I) $ s1nj. t,
!,uini. en i turn tin arc t:,tnrorh oHdi :r t :1iu,
4, : ::t: p .,.
4: 4.
Tea tel pflhin cnlinu1c.
.:.
CheIuielie col.,ctiw vizeoz m.siv. dup cam reiese lin acefle Faalitatc ;i protece sociali: s urmri m argu
I hunttnIi
1t% flI*lj, 4) P
t d ew 1narnn reJe m;,r,nti!e puc In mcn ele lui F
Lisle hi acn.4i rot.lemL .,C&.rinirnu! r.c-t. er,,
) IL aq ,, d,f nul ,e
1 . b .: : t . : tint t m.Mn,,n fin,,itlat tic de,,v. .Iia.ea fl,r,4Jiii4t i
1
ct!c
; t !n.
t.tn..la.:t.C C\%t
p:,,.;ft.,:.fleit;. nt
VOL Cc, ceta cc pthr*te prottccia se.cIa
mi D;r etr intec.can de remar l& raportnl 41 n1rc cotii4ih- soci
mull..
at. biprc. m ott E. Lisle. ale Nasa It rsxe salaxiale a ui-cat tie Ia
eli r.w j tc set 0, ow, r cnlrcti i ;:.le;i en mu
28.9% in 1999 Ia 25fl

olorA 1. 1967 Actkt. rrttecda sc,ri,k Ti cosl 0* C4!I
i.lt jfl (., C
11 !)Ut:I.f z I:; vl,,:.li::, c .1mm co,ii,ib.,i ,cj CtIJ*ilC), 4 t.1
. diln t st,jalr nunjIn ..,Ic nnt:.j:.Ie,rUo pt::i:
.
4 :4tn,
fin ..nnicjr.ate in niod Iegitim Ca
In Fi nra. bugiul ,cia1 d na lunif redhthbuie mai binc o prelnarc rim salarii elIiaA de I..
de sun, Ia Eel $ Impo?ituI 6ntetar de t%. Suma :icastorpw1evx4
?I : di. prs itt;,,) ntci, bnn (1p1t,qfntiJ i ah.orhi Ijuozal c) rlepr.te vu muft ceeaot e nm,,e rnp,zi!,, pe v,!.
,:10 91 t,, ,tZt: r,ers,qu ;t9rn I:,i,:e

itnI iihid pv.gir.k n yc,pc ci, vrrndinthxcul
,
, ,
t..tc G.hra,; F:!:.f.:oi:.t;!
, , ,.o.,iaIe sirn, una peste 4hz, egr.-sive, sjEav:t net alftn
T:V& : chetuieWe coecv*, paso nrn: &.4 w
spedfic Statelo r Unite ptu4a1ft4li wgnsiv. thtc admitein ci &caJkatea indircc
d it g.ri!or nio en, lar nfl i.e easts r pr.hIe n,:. Ei cont i in
ate
t
in special 11/Aui, e,te prponk.nat
I 1 l* n <s,.. 1Wt sH.; :i

u itsfltrfl!il pflm p .:
:t. tm,i 1t7 fl_ is
t:cs!.;;r
irnpozztcIc di, ..c 4 h,.1r,, te. t:4 1tr.,ik s.
; i,,,u i;t flu :0 C acliiuuc do tanijiji $. in rnnrc p3fle. 4ecmte tinaa
ct do initiwe asupra d:scritint,rh sodtle hi toMe nivehu .rit 4.flAti
ile, Cit mu Ink colecdv c4 ,nbhz, ,,duen, bsegnti*JW
d.4prc tiet:lita?t,, ni,cluui*i tie via3. diwre dc,.u 4:omj.,In.!:,
n-ar avea cci in a,
,u, ,,dA.truiuim
z.
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u ,,I;c,t::::c, :,Jr !., Ic;,1;. oil ..Jii cte;s Ce vC!,f rfbgn, cI)1,flkn
94
C4)Irl i c, j:
:.: -
,.; nc. tbipai :1,iaic elt(iiIafC iieiiiic
disponibik srat:i on I, ecvent
,
ri!e trite chiacle orioc in coca cc pikvestc coah.: ,derap; ij. *1 tntc.qi ilo: facK,.ilo.
ac.,lo uncle puh1ic de decizie. Qnd areste dotri sini destinatc
a tOflt:e75 ne,ta,;sn,eni:ij .nbtfl.,, tent
ci; econ,,g nie,
celor niai
rc4nrri %e dflflS!
flsflf :o:::.,s cit. jfl.
nl tL pUtili ntU OUt s,tlient elt :t:,,v
ir,,zfl:, eb. itsi * o,po)li

sIir. ace,*s1i tlrsrhidc-ce U tV4lfl!Z4:*f ;tP: i..t
1
r t.ifl
1:41
I; , ,o, .IL l,to ,,tj r..jtUn, mal degrabt psIhoicsgicc
rndie (It c.jari,.re de 52t,, Ia I? api, tin procent tie. it finand ;,re, a siocilo,
4e 90% 11 LEnd dot,ite sEnt desfinate tuturor , el3min
ri reziti efltL tI ca!I 5, srea odor xnai sJ:bi at
din ,,esc,iilc
lresirstise, aofecinisij face th Is bun hcepai. Ef,,rtu
t,r:, I pent!.. onI. 7,,m
rk: 4Q:., ,,ii jr t)1), 41
r:,
i,4 . -: . flu
A( ce se tnvlixc, it, rn.4 ctrnt 1 nin(,-.. ;teae rJ.c
Edo., or.:, uc,i aptu ieiayhlUe soojait Accasta aT411 4 , ing,.o sodettn
1
e fu 970 (ii. tt). .
e pinenw Inc
**JohI, Kc enetI G.Thsitb a. t,S) galitarl. ac(iunilc poiltice care an vizat
, e.onon.kt a,eieriv*.ei, Co),bo. asisu nrea unci cgtiliti ti
.,,Pey P %.
tie acces fcnnale nn
5
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t
4
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,
Br 1 ik C.n,uist (Ian Iai. ,zroo. ,,t> . m p1 M.
!
I
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Lncg
tateai
a fl flata mor(ii itnine franc mart. !ricidew,,$a aSe*m .vanezfrthsi & onus inS
chg: fl yjt,$, ciltde 4J1r uau rns. in spnrLrca ,esur
Rioot gsluou wtu6tr me.*,,Is oateoor*r owtiei,e
a, :v,t interpic
,nhnt.,. jt
1
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Vr
v rr
0 0,4 ,t
cli erfla ..vu&ior poblice in mod spcct.l trehuke pwte din nou Vatgiisd pfrMte
in discul a. As crebul oarqc s ycdem n aceaat ,,deviantt a minus palevod lint. drecte
-.
S.? *0.2
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F2 a
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..c fl
9 At
:,,
t:aa,t. ,;.:h,ik, i.r
-i fosnulm ipotcza radicaF conform aieia sneca
In ciuda anuinitor rezukate, anutiza legati dc efeenil tratafe
nisincl ile rcitsa*
e mrc, c,ve re.icsc stit de bin s mentin ru,ilor alit pentni tedistribuirea, cit i penn oriensstrea co:au
4, Unit,
1 s rIcnest taric at tile i,,tc,s;,I
up de ii, tt choke s Et fcartc n nan ir.%. Dad tfccwi gfr:N4
I l t hI t .I tts;. $lY.t 11O (ii, iNttio i?
tyao.fn,ai,Io, :, ertni. rwI.c.jra It. jttniItate a
. :.
it .,
.. :2 t:.u, A
VC11130fl 6,kAlc. pe tt,nleu hng, ,nabiim,ea relaiivi\ i aresIei
C44 cuE rvpctat .i unc; polirisi sochde: tnhuie cloar si recIoLct1
repartizri a veniwrilor finale n.e lost atinsit dccii Cu pretul unci
<*4 lint plinecle pet fect h,nca .4 nal.&
man creieri a sumeloi redistilbuisi,.
Ne,tMuI d .uptttO*ofl vtrsta w 70 do ci p.ms 1,000 tie perflne
In , dear Creper ca abunde n(ei, aclici a p<sibflit1Ui de a dispune de
bunuri 1 dnt hidivid uale i coletsive tot mat numcroase. cstc
es, 71
COt) ,r.bcqi;i,,sa., cit ,fa;s.,rii
,,ocht Rt !n.Ii git,
4en.,Iizi induslri.-ilc vj a pr.gre.nIu. t.b,dc. pi: 1e n.r!t.
TeHlic4an .I:n .ectsqd pdvdt
,uiwtunIor consumulni, pc de cealahg paiLe.
700
Cp
k
t e rne& dn se-tofu puullc 664 Degradarea cadmbii colcctiv prin activitAWe econom ice:
Ifl$,, Sfl t*w,r zgomot, pe4uarca acrulni #1 apel. distrugerea situiihr. pcrfflr
fl. :1 .s::f, vtM. 4.e rnc:: .d b..na tnnrlci ozidei;ide pun implantar.n. cit nel d)!i,i
a4 ptr*un, autos
1 4 Id eu (.reame, R,urnjlrt.Iuj Ic a,e,nhii.::
Fwclion& nktIci 633 drqn consecini tin cc,Iosal deficit te)rnic, psibc,logic. umait cc
P,100i dir .n&sbi s4 coin1 631 cons eaz, deoarece supradotarea infrastn,ctuntl obligatoric,
$ ,.,.S*t I fl
1 4*.
rfl chetluiellir pencnt benn. asigunlrilc auto vor fi. orinsen,
4 en rr! I, I t;t.:::, on...biliriie clrqn tonsIm. .dic* tordcveni, b, r;dvuto
l tNB ,i n
!AtItiCiit t,iiti,r.tie_ tutlice ck crestcre err:oorcntn
ii ii:. )xu:
Mu nCito Ii tin oo*at, dn eetoM pl%tI 676 IndIL4tria infloritoare a apelcw minctaic sancfloncazh .amva tin
S*id.)I dn agritvc.ra 565 exces real d ,,abundenteV dom pen tru d tnt bee akcn
dcdt s
96 he urillnirt cawidot );I sdldrrea cntittii anci fn
de tilrtv
t.1 Cs,:,, ,S..; :ae ,,t.sa$ :jY,44 flc.. spam rnai rrnnjnu to inventarkrc.. ein,rnr ictit,t?i!c.r
;nn.
a. .S,(.1,.:.. ., (t3 st. o.t,;:,,;t ,t,Z, ; :te conMsn. no. ia ,sitc ea 4e k
 :.v
I ;:.t nodviwtca intc.n4 ; 4stcmu!ui rrefleni. .%upnprtwurthi;.nr.t
1 :Y data atins tin anurnil prag, ode anulnt proape it. ntrtgir,
dcyoiat dc aceast tenie homa4mtkd a n.ter *, nwtez
Desiguc .,factoiii cultumli oocivi, dstoni efecetor tebrnce
I 0
, ;
i cultunilo ale raqin.nlizarii i produnui in m;n. slut meal
rulabilj, Dc altfd, judedlifie tic vateare no interzfr in aces
lefinim c itt, B ror,trne. Nsem pulta car,!.rr.itn hi nod Q
I:::? 3
.tV. Ii
1
4,
C ..i,oc.viiaIrC u,ui Ith,e de 1ocnine shfriria can .d Wfl,i fin t,
- = 4 ,-
itt sent 7,.ta cmli o pureni fnce in cazla pIuthH apei. nni;:
lU) ;nst-,nr din cadrul adminisinUe
L ruin s-a Iniimplat re,cr,t
Cu ocazia trnui congres, a putut propunc. pe 1ing nfl ,,tniniter
s a ;. sd a! aenilul put. proteeda popntatiei impotriva efectelor pirsei
cit scandal .i crearea unul dclict 4,, atenlat ht inteligeii
:;
raven 4dmlIr Inca. nk efcctelt nnchv ,er Ct I ..i rr-t i:
%Onomini
t. Nlai pn, (I adatigate bilanjitini IIau;a r,,oia :icrelci ,tr,i., -
cl,sctor i a t;1a4)nUor. disingerta vcc),ik.w soitrito cart Jfl$.
fceau anumite new,, inmul.rea faiscior inovatU. Er vreun
9s Ia: a
bene&iu SeflSibil penn mod,il tie ia.
Dar mai gray dent dcte.ior4rea prodwelor i a srrviciilor .ste
f:.ptul, ,crnnalatdc E. Tide, ci .
weml prngresului npkl In pry.. 1nc
4
a-
it. bcg*ik.r ew ,,,..biliratttz. inHni ik !ucna 4. in rcntt
5:! ,,miahzhratc.i I. .cuh It ,,a,nC.. Reinnc4rt.,.
- rocicia .n, o,tfl.t1*,
I I tu., ci ren.Ilat costmi cociak i..ari ci. in:,, ales c,Iwyia
.
aenir
tj
ns*guraupt Ventni 1.41, prenunea )nsI.oIogn5 M socsaU
nichilhtlih. a stabstuhti, a concuren;ei Et coate nivelurile (veidt,
I U prestigiu, rultur* etc.) devine tot anal astoare. Avant nevoic
1!
11
tie o perinadi nial Iwigi de timp peniru recreaTe, pentru red
,tnt, recuperart si c.)mpeUsarCfl titttrii psiho!osnct: i flttV.fl:
raozj!e It mulikuditien fu:ic,iIor nocii: Tflt.eiAl 4!r.fllrIjt.:_!.n
ut muadi. upnpcpulare. artsiuni i Tr.% ctsntm;;tl
,.:, rI.
0.1w, consecinla major a poriett dc rcitt,uTn eLe ,cn,if,v:!:
&1: dc, neaiguraniA generalizatt pe .are4 gcnereazA.
4 & II IiIII 4i
U 4
g
1
II Ceta cc duct Ia tin sol d- autodevorare a sistemului: jn
decursul attach creteri rapide (..j, rare detennin in od
incvitabil tcnsiuni inflMionL,te (...J,
o pane iniporsanti a
!1 .o
bald flU m&i, peale line ptul, \c
!:u rej rare r2miu fri ,,ucj el
e an,eni 4cr,,
is 3.:! d.

.ot4t
,.t.
 V .aea .b ,.s LiftcvghSafinnndaf4krtuki /
-tietate nu C pot fl : decit cii pretul toni efort care It
1

4 consu,nurilc ,,disfuaeonale, individuale san colective, crest nai
iiminueaz% fortelt. s\.tr.1 inch societatea St vnIe obligat Si repede deck cdt Junqionale, sistemul flu fatc:. ; fond, deck si
arnortizeze costurile so i.fr ale cre$erii prin rediM,jbujrea unci scautoparaziteze.
pilr* tot mal mail din produsul intern bnst in t,woarca inn
hUller sociale (educatk ercetare, snItate), defi.;te inainte de Contabilizana c,ntthi wu mista PITh
ow.te Ca fatten de cit rn CE. Lisle). Or acesl hdtuieli pane
sau colecthe dc*cen tv s qestioneze disfm, Pt inai degrab Vorbim acum despre cea anti exuaordinar ca.e.,hna colectjv a
Is.le , creasc ! ,dtL,, *IBC pozitive, ai ni, brituieli corn societ4lor modeme. flrspre o operatie tie rnagie alb asupra
41 %li ifl I C .1: 4:, Ct%fl rabibti fl, $t.1vf I, rye ,tnwt
,
cifrelor. care ascunde in realkate magia neagr a unel vri3
tn, , ! de
volevuve. Vwhirn de.pre gimn:isdca abnud a ,i:zi:Irn ce#$1?k, I
*. tie
: la
t, :rn ;:;! conrabihuinlor ,rntinnalt. Nbnir alrce. in afum fact.,irtii
4cr
:,:nn: t mAuiabili conlrrn rriIe,iikw rrn4o,w)itiIii econon1i
bill 5
tvesta esic 1rcipinI accstc
4 mati, Sint CliTlilliate a,iit!
ocn,n, mitlicK dcnieticiS a fcn,cilor. cit si ccicelareu, uhura, l
fltc!t !::p%. It4;n; I,nfdc,r dimponh. luHimik: Iornni care nq,u ninik 40-a Iarf ci nut:
..a:trt,s :nu b.irc tpo.tclc nalif area cconornwi fti?a?? t.nt,c,t .ini rnqLy:.rnbik. In pitt
fl.t:, nn,%Irs:,qj , tra !etusi actstc conuib.lnaii n,t ft ctmp.ra!e Co 4MII jwin thptu! :C rn
C m Ce 1iU1 eY,*lr,,t ns:n psocesui cresrr;ii to erie din
* cunost semnul wgarh ii di adun cot ticto,i noci4 hiolaldS :u
,n4, credcJ. Bou.izt..Pi b.,r, ,ne4,n pure;. im hipul ta popu elernente pozkse in ret mai absolut (dar tick,., ioo.:ent) dispre;
a csej actic:,i. :: consacrat meattoorsi sntitii al logicil.
r,:tiuunii poate deveni n.ii irnponanu% decit pcp.laia efcctiv Economitii aduna valoana tuturor produselo i a feluritelor
gajat in productie. sen4dil thr nlci o disthicle intre servicille p..bhce ci senicifle
-
Pt stun, ajungem 1nt4-un punct in care dinamica creterii i a private. Factodi nocivi i pailativele br figurcaza impreun% cu
abundentei dsthie cirnilara 1 se intoarce tie untie a plecat in produc(ia de bunuri 1ntr-adevr utile. ,,Produttia de alcool, cit
are, din ce in cc mal mob. sistemul se epuizeaz it. p.opria npm bend desenate, de pastI tie din( t. .J i tie rac)wte nucleate face
nut-etc. Un prag tie nk:,. te U care tot surphisul productMttjl d dispar absenta colilor. a str*zitor, a piscineler
4 (Galbraith).
esle lestinat intsei,cn n4iilor tie suprAv CU!I .1 si,ttmului. Mpeflele deficiune. degradarea. iinbitriniaca flu flgureaz
In,! j,cz._jjr, $ ,I,:t ffl acesi taZ tflt?) C:, c:inceroas
t ci las data flgurctzI. apar En mod ozftiv! Mdl. pntuI pentru

I:,:: t, ti, ,: n:.:to. de fa! k. q4ftJ ttansportul 1;4 le.:ui dc ninc ete contal,ilit,s p a theltulala tb
1 .. : A ntu . . ,
con,n,nt Estt con4rcint; .gr, rIrit1,, .1 flitti(t
n,:;i ,i $
pa JIUCIJCI it ct2b!I pro.litrtivi: j.tS: p, ps !
t,: ui o frI: jlrQtnI .fwbj
1 Jnlt ef. r I? f., .j:, Oie I.: t pn,.hj, tv
a! c.irc
* ..; i fljt:I A! loft, j:i .otith. once Ii,i us m4is,, :,b,! edt ponliv. S 1 :1e,
1
1 P ,e. j,:.e,p: t,.t re,!. aerujul In Pan :u :1(1 in dutizeci cit aul e n r.
1 nt cii
1
Obtfl pe care co,aabilui nit-I hi,, In ,eainfl.. Dc da..b k ;,4eurv
!i::c: ri: In ,i ,wrivi .1 tit inal mare chehiiaU cit rneiie electrictt, d.: ktni. ik .i,eir
S i:. tfl iI1t gLiu nifl trc 0
etc.. atunci e exs;ft. si ileoda xi.cietti e se nu:tuce pin
;..nn? i,z6 ,,fl g::::: :. !sn. z rho moment cc
cre4terea producib,i i a bogIiei social, 1 Orke atingen
I

Sodea urn
p. nrfl.j4 :r:: :t pdttcei can at
I norivl s pr ciriik ,eninoscote en atare d. ,n

t,Usmc*iafennnid
n,Un!%

,
ciw

Je1u1 / $
::.
.%
ttni tie s M;.ndeilIe a tosi :ieu?.ar cit rini5Iu: cinfr;1 cct, invt nhhr!,
: (C I W E ;r.j :!, :1 :nt ii (:onror4c hind. ordiner. $eseia!& c.rdiprq prr!.lrtieL
tr p1 : a: pr.d:cca_
. . n ,.>:iaTh
t:.- (U r
1 umis i oimc
. r pitai.in: p.:turu ai alimt,u.. nici macar invonarca reafl
stflor obiecthe art H conrrk prin cifrele on-el sanconnza, Sc nit cit de muic tnt legati ibi.ndena sodctlor bogate cit
bar exist j.oace, In aceasi aigebrA mitic a c,ontabilittjlo,. ,,sipl, de vreme cc s-a putuc vorbi Ia an moment dat de dvili
Un adevr protund, ADEVARUL. sistemulul economico-politic al na pubelti i a fost prolectati chiar o ,soclologie a pubelei
:
4
cocietttjjor de erfltere. Paptul ia pozitivul se aduin laolaItka, Spunnd ce an*nci to a 4.un cbs. ti! Day statinira molozulul i
twgadvu) ni :44: pace paradotsi. 11w pc-ate ci% ni ft logic si fit. a reswrllor flu esie interesant In sine: ea flu repiezint deck un
I ri adevr:I ,r,,mnl t I bunurile
prn.s
facteri nrljve* %emi, redunciant at volumului bunurilor oferite. al bel5ugul.d
I,,
d n.lrr cosi t,rile Ii.,. Nu putein incelege z*i tinpa. nid furettile .a3r datSi *i\:
t.Mi. q-,.::
k,.ttn. afley vcslem in deit aeeut
ra rezklnat aece (C. it: e-C fl::
. s#n:,: .rJ./ q..:flnt7 4 pn.iu o nfl n
,,unlat. flu
4 .o,p.tintl tnc a
.. :\s.i c
s a.,
.,
1 ;;ti,d esw.
ciesigur. 4cGnitic simpIkIi consumuiw cbfis.Iiie m..nd ii,t.enirb:)

f. rniqi.:) WU!lfItie aceaI ii ;Eiiswa Linpeno .v a bunrnikn. Ia, mondi,ii i,c, is pr?rv.
t tgatn;I!u; inaares tie ,S,oin! mptnnn delapidarli hogiuilor, incep4ncl CL; intn1
fr P.A Si COI)$fl ,b,tn de pitk ct.). Can cc ar explica impu. rare flu mat je,rct aceasti L.gr mwuW imanen&f cjdvd,dgi can xi
titatta, in (hI1n tuturor efonu,itor i Ia toale ulvelusile, de a
1
s fin i4,uns afi volcano hd tie Mbdeumfarni durata InS cit viaA, cart
exth-pa aceste ;o.pecte negative: sistemul trtqtc din tic i n-ar .erunci bunurile au It schimbI dupi capriciile siandingulul sau
putea sA ac lipscasa de tie. Vom intilni din non accastl pro ale modei etc., terminind cu risipa pa scarA niqionali i inter
hiem in Iegrur na drcia, aretst arena de sricie pe care n.t*onal, i chiur pini Ia iisipa intnicitva planrtarA, care ar
.nnetatfle di: ,reqere a ,dasr dip ale 0 capon tar.S i care esle, implica inteaga specie uman5 in economla ci gcneral si in
I. f.tpt,tini ii Sactorit br nrgativi c.i n; gnwi. tebu etploatarea bofliilor naturele Fe scnrt. risipa e.ie considcns
dehi L. t;n flet,menI d.,:
to
un tN cit nehunie. tie demein. d di4nnctie bitinr!itui. C
- : . ;; (rtItrc .ij rr!a,n, ii
vonq,mA rczcrvrk cit eneric aic .flflj): st-S s:tn,p,::-
.L :: %.:!:j .21 XlI14va M.o,cleviflr. in piiutTh. prailtcf inniona4t coniblilk lie supr..vicun
s .
!,J.1, in ens: cciic. a ditercn;3 ahcnlw:; ig,tie r4.bxi ..*.*e,:,.c.r :,r
. i r rin ciil*

1
n d.
n v u no p1 in ic t,t,i,flarc . rip ,ure tt (4 n(Mofik .,,,flfl ittfn,,!u, cvI:I1h, <.
Ci e.nj, p qresni frncirca se obn js;,cjIo,sa13,. :npr.wtu.Atoase tic nib :tre coIeci4. apa
:ng inioraIiI. instincth; ..rei tcc s; int,aice malta
: ,iinnwUva pracilc-at% .1. toate fiodesalil. au.k slrace. in ailejul .*rhi.
iegulilt El w,Iw:a desigur, chpre moral, cbr noi II putem c,,ilor l ,aajficjjkr. npa ,.pdm ace?, unde distnierea )s,nurilor devenea
interprela in snas economic 1 cocial. Un sisteni real prosper* ntn de valo,i dmbnece colecdve. Ada im cnre auu)snobfl. It demodase su
a arde caf.aua In IoamoIIv, n.u nhnic dint,. sarMtoare repreZil)t a di.
p3ifl treAt hi ascunse, prin chilibrele liii, pdn Factorli lul .n.gen sktemaficL debberata, In scopud sfltregicc La Fe) qi rbeln,ieliIe
nsilita,e (poaec do.., publidiatca...). *irrnol economic no se poait depi
*
Betard cfr Ntuie3.n4fle (7670- fiiozofengle, dr odneolandna, i;i,ro ildpa fa,lvL uq own nte pdiv U; 1 .opda l preth.sa . ..,:qIonahiatc
.st5nul 2n tn.::: .dinphr (l7Ifl, intptslthm Jul SImIhbnw, 4 egohmtil Nit pcue deck gkvereze fntn:cir, ,u1nos surpiniul tic .c,aPe. pin
oil c: .i::!a:,% (*flptp .1 . t c$ .d
 2tt .Ir,::t sv ,te:to fs:;): c n,,; v ,z(Mrn ini t s* Iui.4,i vo
tzti 1sprc
7 ..tflnte 1. iii,itua .IitV, e C
: 4(s,I. kn;ts sin: ; c r;aIe inriivri. griep ,a,u i psoesie maca. di negro sub unghie tilt, ccl I:W nett,,, t k
.
socunnc
acoeaTh de ;.pT. specvh ca atare nit planA sub semnul Faritl%4i. luau pe care-i are. ftcducei nntura Ia nevoile naiuMe i 001121
Cci care svMin snitia) impiacabilel dotnuil a abundentel sint ctevine o dobltoact viala ia nu mat valoreaz nimic. intelegi n dl
ai&qi care depling risipa, leg;nA tie spectral an.enlntor
l avem nevoie. Ca s% irMm, tic macar tin s4ff do nisos? spune
r iiii. 1. tiUeazfl vnuue ,,w,M
t.e cay,
a sipci cadisf,oir $bakesperc In Reed, lsit
1:: t: ti: , ,
hi

:itfr! sfl%. tins dinirc inlrch.Ie j,,nd.jmentak p. tnt
4,.,,
3.;.
,,aj,
pi.c toteciiniiil 03W ,,eeasla uiintelc .c o.gsm,car t; fanz, :.
:
: :::tI:11, c4I:., chckit:
,6Lpta1enhirc. au i uncvic de ensul mdi dut au i:1e*, ,s;,
oi n:,,tu1 ,sa,, pcu.nt siinphl
n,odv di individul. a. r;oc-( din. ieii? Arcasti valo..,c tie a 11, ateast vnh.arc sIntlfl.
i %oc.etaiea, simte ma nuinal cL ejdst, d,r ;l & tsIicte
in acrnl posit imphca sacrificiul vaIolor (*conomice, hr aceMat
ux.ui consun) exce den tar, superfluu. Acesi consum poate merge ,aIi
pins Ia problem nu este jnrtafizicL Ease afl in centrul onsumulul 4
nsLan, disingerea p.i.1 isiniplt4 care ciapid atunci 0
siw ntt. *perluA Astftl. in ,tojloph.
se poate induce a,vkl: aburnknfa n-an isbid ki nnwj sums In? in
Grlniz4rea sccwg
e:rti.I ricib,i
iur1it *-fn tnf tm J)J enoae,
Trebtile carc sA .k,fln.n, al,ondcni. l.a r.oes CL,
pit. .cr hb,oane din tn.xn
Si PTOlZI., .$as ClAm i tire Wdrv;,.s #,ittemiii IttUflhl h: :,:
.7 I? r U .ii .rn.t 1,4
,na a- :$)rrna (i;isele
canvji,
cull nu tzse*mna i vezi in cit limp de odi*rna
.iau afijmai
rni,doen.*ice
suprematia. cit-a lungid timpui liar, ii pun wastefri e4endthnr misite? 0 rude do pemeti inseamni o lunA lntre:ig* tie leig: ;1
(gneroState irn.tit). Nounea tie utilitate, tie origine nie. cit vla(I. Nite conserve tie canle i njte toyed incrcatc cit
n:hst i trebuje aadar revizuitA ronfonn mci
r.onotnjst,
grin. j ci. auci elm n comoar* tie linise. ., inweag,1 iarn* tllanit
ct, I od:4e mutt ,nwt cr.nerk ciode ncipa. defl.ie de nit
,

.zhate rho rnireama tor(.. I Rabincon nanuiwi prrzent vlIo

:4
t 1tt:;:,:L:,,., F. K ulti In mhosul liIor i cueiilor din nineazisi hal, T.nwn;t V?
, :
nnt, un, od n,oca
:0 n t, t; , . un In,,, 1:.lv C) 4 respira IincceaiR. du.at. .in cnn. uncle rnet,de pn,si
i .
)
9
5 rtk3flj ca2 apart it,
.1 i.r A
:.,p c, I: -itiei I. peffliuI o tiduij absolua .2 O,nc,hea , iiclit,tt, ha cliii ru
- *
tatca intifl
gh lila a h,be1ii ptflUu nuni.. devenind load de productie o aginincrare di h.cnwi dnrabiie. Previziunile, pteHIe
a ,dori1or, j i a sensului attc pe
cbferen;cor
plan indMdual,
,
ne-au indep4rtat putin the ptqin tie rigearn neresitidloi ani
cii 1 social. Din aceacri penpecdv*, se piofileazA o
defialde a mate I tie aberjdand nevoilor noare (.,.j. Natura ne-o suzn
.t .nsumuh,r Ca p$zniv. CU alIq, cininte, Ca risI pnducthii
tic mutt Ca * Ran tu a frI inch a piiflm In no!
twt%oacjv ., *t3 . ,4j pcntfll a nzitcta cit tie citvicm,arllo r itisciahile:
,tn!: b,zaiil pe ne.esitalr. ,e .t,it tie
.:t?s*, dii.. IrjL
upe,qiul pieciig: do pe rnpnl nnc(rn mernori:, .nre ,rtm-k4t n dcq,..u,,
1
S
,I,fl)$, ts!. I. ;:,r:,,j h ttnp.
. , 7ITt .rc ,i!ktelnr no.i.sr sint moclee tic onwi.zt, prn,tv pc fly,
U b IIC%tfl1 It-a inhi!;d7
Acesta ale prinripiul a,o,,umiC cn)n I at .q.tuIc vizi,ar.ca
hi oglad. Autondj.nca in coo,inamre pe antonimia en ,ilctrscheean (i area in. a tritondui care flea
nasma4inic.
sur,maWconswse,, (be.), cuplu care a rnul at In limbs frmwni
a Bataifle)
4n Inainte tie bate sji consumc fo.1a
a -J.ehui, a co)Mlm.d emwgnne coinuma iniaient a epuini
ruew.,.wr
: ,Jiziologii ar trebui .3 se
4
at). (n.
l,,,,e., n ouv,1,.cr

4 )brc! Mt,u (l$72 tO): annnt
lntnyl,.
tndeasc4 inainte de ra defluil .tinstim tot do :oservave ea
r 1,
fr n,r t.tp.,.j ,nschc& taclat tal al oiurei (ijijie flqaflie Fni a %eit \rth
sic ,cp it t enact ,,o, fortu, Ii t3: fl,
, r!i .,
 . .
,inirc emetic itle accstea yn,ie. As.nt Ia prinoptile tefrolo
,
panoplia de aparate Ia ficcare doi ani in toe s It ;irnortzce: nu
glee svpetflue! Si conceptul 4insdnctuIni de caine ryare- etc unul
numai consumut, ci producia, in mare pane, se preteazi4 unor
ijintre ;,ceste prindpli 1...). 4.upta ienn exlstenl!ia at-.stA protest ostentatiw). Tnvestiiile rentahile invesei4lil
si tie flinida
c:rt ii: ,xt,,dc. e7):tt etr ,n:ii degnib i,wlWcdi.hi! legale prctiuii.Aeni.
sint
Cr n.Lu4zrid tare;: t;t
.: a :ivrt,,; rruIT. ,i ;nai bine.
tt
I (,Ott Ic rh,I;.n in 1,,;bI,cil:.te clvtIsn,: .4tt ca .un s:
nt :,i,,:, : ct/l4r, s:ffl nnnAnre, 1,t no litt :nte, .4w c inthnpla in!lci,:;4tt1,H Ln:r
Acr; 0 cct 4, plus prin ne se aftrmi vafr.area, pofle deveni economic rompIcxi: n-an, putea rob utilul tie siipcrflvis. Mai
,ceva nccent AceasA lege a vaiorii simbolice, care face Ca muh,jumtatea picrduW. din ptrnct tie vedere economic, no
cenjslil s In Intolenuna clincoin de indispensthil, Sc lilt, cstt. poale. aceea nrc are cea
,3stt
mai sctul valorne. pe lermen
i c p p, k,r, tit e tc citica
,,,
niu. U.;. uh.U. pn inssi _di:.paria .
I I ,,cta.:, ,.,i pt.st.ds:. ri_.r, t4dj(frefl
,,
A..ii1 trclntje iwe.pretai bnen. iicip !xar-o c,w,e,;ue
,,e.. ohs S t,a.. ccc,upu! otiec, turn estc tL nti,n, En cste ttd c3re sfi4czt r.iriNtn, t
muntvor. furiL inar, .iginei. cit pa;xkI,
;nembn.
ficcsre are cite
eeninthci in mod contradlcteriu ahundenisi. Ea tnt Lea tire, in
un apsrtament care nu$ apartin e: inchhiat pe o anwnit h principiul, I flu in utilitatca ci, da schema directoare, pstholo
pent,;. 1? nu j.e via. loculn ia cit servtri u ate legat te statutu l gicL sodal si econat nici a 4Ibqndcntei.
. :,n: nu tie %g
nnoana
.Thp& rd omh,&,iv! & c&l.f ( ittW !H. lit lt $t
rs: nra so: lu nt :l3, ml on patrn.onu.. i
...
vhtsiA DEAl R
.1 :,ju.i tr 4., ::!:u:t Di:np,t reedhxu .
tOt dsunr ntoik tcmc ale rukurli de .nasi. isnahzU, ck
ecuncLiriI, ca de Ia t;.r, as gitdin4, apailine. Acest bun flu
R.iesrnan i Mothi, ,Iustreazf. watt ace,te, Ia mactat epic: este
eat visger nu ,-evocahil, ii postc suprnieiui i se poate motcni. vorba desprc tema noIkrconsumuh,t in Occident
Dc ak vine puin, bio
pasloi:
cc)
ca ,,ipdiv iduali. tr pe care o gencresz%: graflile exaigate ale troilor producUti ccde.,zitast& lot nt,i mult
e -!t-,iz dth:,( (4 arO rej tact
6on:it
in ,ercn in fjo,en crc.lor .,o.pun,,.!m. Mp,lIt ic; I)ternp!A:t ,ji.
. : t fl
U It (:1:1 jn:ttf. i I 4 )cderil .ohit ,,resedin;ei
1
P * ct/f n,aJt i,.t4lor i ,,It intenieiet,,it.yt nit ,ic,niti,te:..:
re fgi ,: t o4re irnbo!k a
explor*tonIoi *1 cciInnikq. Cs,rc V cLtcCtd,fli 1Ct(ICfl aiifl4okfl
.ncestc net nit ace) ,eia in ale pcnonalit$ilor iitoce, sint astzi inloruite ci, cele ale vede
intro anurnit tn.ur*, in I stau lucnarile $ in (and abun telor tie cinema, air lumil sportului $jocului, ale thorn prin
aen;c. pentn: ra ae,eta s levinA, vatoare, trebi,ie 4 Be nit au,i sau fr,dali intemationali, pe ale ,nnikr ,ibU&
scv,t,
4, :
_
,eh ::te n:,ituta
, ,t3$nc.tft i
c
chiar dic rnpern4l1ti unpL.ne ackca slctvktit e::
ii t,S ot: t n ., lvi iiitie t e.ra, si sdpe!ihIn:
.u c
*
aceas(a cste ill .,%i.npIif3;ei !or s tnMia,L c1ncbi .i clnpx n!) lit e: ,
.
vr!.i A vi r ia <. 4.pe , a prctind c accti drnoL.iin can ocup prints 2iareIw au
elimlji tota iluzie, i
3 entru e,iente is
cI S1t 0 Cl Ca at intregul televizoareko tsi prezintl
sistcm N. potem deilni au circumscde, aa turn,
o 6ai*
si enIt in ea Irma
excesiv
aitfel, flu
tie
hsatea unor rnonstruoase cliekuiei, Calltate;, for supniomeneasd
C. puini cr fici cI ii (und se opieste ,,tilul j ii,wle esse parftm..I br ile poi4itch. MiCe). ci iusiepIineo
N t: ,L,
,E fl *ts.:..!u. M c!e:t&fk nrc ocinlA prek:
o funrtk
acca . diebuithi ,unI: ,rt
%
%teflflivt.,e.;$t ;l t; a:ic i1i*; ,i5flt t?1lJ flitOflit unac. 0 f.,t ptin p.ocuri prnn. ..-rp .xi..t.
4:
p t: ,r
\.:su:: 4,,t. . .,pu..c.*. .ig:t: tAa. 4t..t e
h.;respd
regtt, ezoil. J31eo%Ii I ,narO pnrvelIii al isPniti. (aGt ci. dt
ttflc niluaau:, ,,Boniba, supradouldie agicole ;.le cttorva astzl flu se pot mAlta Ia rangul abanhit decit dads, asemenca lul
feni,ird amerkani ci 1ntducRtoiii din industhe careql retnnoiesc James Dean, plitesc cu iata.
 1. d*g*. jonncM a 4
vnrcad: / )
flfrenta sertinM etc cfi, in dsten,, l nosint ortuk,l. aecastI coJecriv Ca ad imbo1 ic tie cbclrui Hl$L Cu ritual cit ci,b4t oare S
$psewi.lrtus% flu joM trc ,tt,itjtai.a simLi&irf, sa eobec exal;at.i Je s,ciaiittrt. .4 Ca, icaruni SW fi,n,1w1
:. ,a,......,_., _t,i ;2.:%:; 1:te. .
e o: Lit 4acIrui 8xb,itoru si si t,ttic4 din U4
avk Ct
e ilc,m.Irt, ofide rnnsunbuI in CXvt,,
frotkxtc4nIui ptinthiv. Acest couswn prcsiigios s-a _personallnt o obIigaic coticlianI. o insdtutie incvitabil
s- 0w inediA iza.
Si i adesea 1ncon.ti-
Vuncd a Ni the accea
cit ,elansate econonitci Ca inpoziinl inellrecl, 0 pardciparc .iutomiet a Constrtr
,t_ct;;. t,.: I; t iitt,J t;,tu, in I ap>1 CU St dctit.c;t tao genii, tic nrdin
.
, eonc.rni,
*n! Il!7 rr.d: C:.Wir4tuI
ei mp1P.a5: pe nut .,Sirlcusi c )nann.. iunu ca U, tare ic, ejW .;i:cn L:u:
Vt. Icta p-o po:art tech singua* scan este ,.slIpul efemer care, jiomaI esce, tilr inrloial3, unal du.nre centrii
o
BO vlsrnz.i ci 20% aol!, e pane diactqa, e anxn& seam risipti cotidiene
Si ma pe tennen lung. Ia nivel print si colecth , Nu netnial prin raloa
::.
hp :fr r(, .*:,i.t,I )*ip suhthr.a pusS in ica ca tie hiirelgi3ntume it4.s t ! mnd t:ernn rk. prin .c.fi
trW $ Ir ,q.t:: xti: 0 c sZ lt.h!e,e. pe p!w cukund. cowl .1u ik pre.dgh. i 4e niodi c,noIit!ar
o iisip and, onto l. Id .,!r fl3tc?fIi
mutt mai sistematci,, Antegrat direct in prin sumele nernsuyatc .are sint investite in el,
pi .cescc ecoftom ice, o nsips flnwikna&f l hirocrA ci ,i, ,n;Ii ale,
ticL genen t prin sacrifkiui totecliv spectaculos tie tabU, cit motoart
I -i. Si &
p .0 :n,nle n.aetn. ek. in, tnpcrat
nj
h n.nrqrfi
rep ezcn,at tie _kn i!en bappenin,z gi.rni:,,
It %t, 11cr:, % i$i.io,i .flt unwiIA
d,ptse s,mi a? ;sielikU tic rooan,. pun :a,t
mM
:e itlul Caltt1i Je i (intact,
:cesI cl,:
dtrnens,qnik ob,crtuloi de consw n fragilit acca lo, coefici entul distrugerca rituala a materiel ii a vietii, dovadasttpraabunelen4e.
br de drgraclare c.dcuj-gt, condanmaren icr hi efeme sale (4ovai1 inven, dar mutt mal rficien4 pcntnt imagif
iv
tate. tea
la4iA
A ;
tt it f,:trt e 1e 2c.a,ca 4. inirebu profuadA dedi dovoda tiircqt prin ae,iwulart,
rq ,; de Ins .:r. ctt dali. ri. &wictn(t:. tie conwni are neycaic do &,iencle sie pv:!T
rhmnpoiiv%. is, ,hosflt tie ,s.,,4Fc
nsiasuAn,
a %rei .iccebrare ma c,te concuptnA dccii de inflaia easta si, nai a)e, are nevoic s Ic ckfrug .i ,Folosi ies ubwcte hti
pr.: tu,iI:,r. Ar Li sucien tA dca acc;.st
nfl: w,.h?er
iC :.t 1 rer4

A *onst,tare
n,tnt ,:Pnkr _n,gjr,alj*t
pnvtbr nt,inigca
:41r
pent. ii a punt
npdi siinte
dr. Or so sde eS

I nu duct deck Ia dfradjia let ient Valoar

intem3 in disfrnifia vinkn$ Do aceca
nati, font.en,e,,mth :1 91 odn.!ici:
ea
ditrn
cnns,Im

creatL
gcre
fl&
a
tnt
ygmin
mull mai
t: alt,, -
nevo,k :10 ts:e cIt:,:f t:t:
G;d,ned it pinduriit en suptwe nLe4fr det en prep.) acestel h,;enaL tic irnp intre celc, dou disp.nitii. .u4I in
Colww
exs,nninri, il ,,sitiucidrt (aicuhi e a parcuh de obiecte, c iondima profund tie a se clepi, de a se transfi gura pnin distnz
wr,.st ;1,er.ahsn., airftpe gere. Ut aid 44 ectrage sencul . in maieni iatra sinipuk il. .oti4i
rehnohwc sau in
di: a :g- 07.i 4; , SCflflfll IIlOd!I, PuMkjta;en ctwjjzeazl ace,.st ,.xuI ,,cj.,!, :1 , ini.;c sui,nrd s,,t;jt in caIitas
+ i (IC ttT::
U; :.ugt constdt, hi1, tl3nStifnat vt: scopul ucic flu tie !i. I linn unv1u ti1!i. Din arc!
moth, mal t. ,tirn
a atI.ug... ci !e a glibi ,atoawa de hzft.bdnan a ohicewlor, de a obiec(ele czkstI in lipsi dc aitceva, d tie ace,, ahunde
nja 1o
Ins, din tcilo,,,ra In, Ire !irnl, ,iipu,,t
ndu.e .aJorIi model si rein semnifici in maci paradoxal penunia. .StocoI
ma one ,tltceva dees
.ut :1: C I < flu na, redt,,,lupp. lIO4 Si f.CttflU an.zi,:isci,
:rb,n ,ir cokn:aicle bogiui
.:
iii rLisu tgc
Nun,.mi
:
e k oais,.re ,h,ec:eic cdstt 1W. exc,, cptczinih. prin ci,,.,, heal!
:
iti e heltuiei ei
,t:tr
i t.rocvtdce tie prttstig i.: acest soi
1ev, bogtia. Este: In cit en limpccie ci disfrugeea, lie suh
de generozitate ma mal
arc nimw din pa,tmiui niboUc .1 4 forma ci v4olen ii Si simbni c (happe ning, po&U th. aai ouC
?NU
- i* W i,d atpreziot snin
$ :4? vj 9 t
clistruniv, indi.idital Mu c.ilect . f!e disL,acerit
t* fnmi
Ms!vIr
ccmrs, n.wo.pobiic care a ..
tItt: ,t,.$:%mtnW Ia cci iaa na1r nheI fice in*c. i tIl%itti(lIi3tft, $%C COi1itt $i
!!V tnit ,cr , tte%i,lS U dnIiv
din soretatea cit consom, Li ;mtpnndcscntc nit sncietIii posi indm.sriac.
paile
fel ia fonmea convulsivI de
obircxe ,i indMziker, A,tflefr cont.ihuir Ia rrprodtwerca orrlinii
c;. t;.4 termeu .Iin n,ihiM,rk nrc 1
,
4 ,,en,00r taorP;IIt

p i4 ,t:.
,s ;n zs,oa mdiidj;,tt, s,.,i :,rcj tt4,i:tip :rp: it:.,,;: .,
1
 T.ogica socia1 a consmrn4ui
f&o[q> gaflait a
Inteegid discun pe niarginef. nenodor se ha
zeaz pe 0 ardropol ogle nait at-eta a inch
na4iei nakwale c*tre fericire. Fericirea,
insc:is ci there die Inc indrtoI celci mai
nqdrt,emnate ,cclame penen. innalelc
Cat)9n, San pennu ,.ic,triIe de bie t; ;ft -
nq. 4 tboIu,j c.,ri.:T:. tic outturn: ta:
.hi.n ec),i,4en!oT ,vth,ri,,1L I).,, art e;
:c Itnct care IInttic chiflrA,i. n,4en
; 0 teIT)Cnc tOll) SdtoIoiir!ir
T,ebuie revizuhii i aid once ikene spon
taiL Fofla ideolegk a noliunli Ic fedeiro
nu provine dhutro tndlinae nawral a
fiecrul lndMd de a se realiza pe sine, ci, din
perspccdv soclo-istorlcl, din frpaul a micizi
feridril nit acelu oqre eoncefltrcnzi si inca,
ita7; in ,ncied%ijJc ,nn4enic .s[;:$
Tnt, ag. tj,,d.,,,t ttoflrk j 4 ,.inj,
c.tE c inctral as,t l1i pornin! ic: E, ev.
!ni;, indu,oiaI i rcnIui to!:t
PSR,7, A UCt
*4 Xl\-.ea a repertonu a%upni tenr.;u,
-, -.
Teens nfl c Fcricirea an- in prizmil uin4 aceast
consumului sennuficade i w.nrnt fnnc(ie ideologic*
 I
deeiminA. dir punrtul d. vedece al conUn itului ci, consechfle oamenii sEnt egail In taqa valo,W As tnsrbuinpn a ohietwior oi a
x ,rl,:i In 1 i.ul e.
j w mit, ttr *, ,bni Ca Fe 1
,
humuilor in.cI strn ineq,d, i. divizali in tna rakr ?.
q,1: nd? C
sA Iaflflt 11111 It,r(t ci.utt
, i:t i._ r,, rt
Nevoka find adanw i4nni tie lntreinmtacr. ccnL? g,
...;t,ti. _.t fl!ti.., ..Ufl
uuIi,aie tibkrJfr sau tie finalitac naturala in taa rCM nfl nil,
can: reniarca deja ,,ceast$ tenthn$ a sodrati lor dernoc ratice edsta lnegalitatx sodsIi sau ktoct in fata fdpturil (nloare tie
sp bunistarr port1, Ca resor),tic a ttiia1itdlor tticje
si eli intrehuintarc) , n ma4 et,ti nick proleiz ir. Mci prhileqiai.
r. nt. I.:It <:1 i,I.ljrc..e,! ,S.iieL_ maui lie
,.:t; It ;.?:ewn.,t

, ..p..:.Ie
con.pjenie.itw 3J bqfl.i$!),ri ci .dc rti.
.r [Vr:. fl,i%f*_ . potcnt flint tie ;rleologtcYi h ,e,.orhge. 3e ajiir
in :,chil ;$tora 4 al tn..flu. .ceasg4 feic,re care u-nrc ,
s,
-
revoke de minr,rilos bite the, sociale . Issotice ale lnegwIitaii. Tntic gut jc.c
doezi este, aada. xc)u&i din apul Iocul,, ii din idealti l Coo% U polilic 4 w4fawstafrului r1 al de consun, consili in a-31
p,,,I,,. t,zt,le icir ,. n tt!j kcnt i 4i!
soeietiii
a 1U1 a .1epWi co,it,-ad,tiiic pun rre$tcrca ,htrnul,,, rEt h.,antui, in .a
d:.::,.e:,*;, 4: : t .1
0
1
T e. ci,
Iifl ! .r,;s su, $3 se *m. put unei csralititi flttomitc dale ck cantitatr ci .,t 3nr :,,r
(:: p
,t scs, ieii eckiiibru f,nal, care ar Ii arela
dn.a en tnca si rnai depa1c 4 oiler ,,sth:ltoar,? al !n.nstril gcnende. Sorictitih,
nu exaltar e corn uniste vorbvs c i ele in tennen i de echilibni, tie nevoi inch
colertiv, de v,me e. hrrit5 d , exiq en egalk;, c*, sc inteme viduale sat, socbtle ,.naunle. 4 ,.arrnonizate II3itt: tie elite difr
.
. ,, dz,a,h., (,tr:
I CIbtjqlC ,nii:tI sat; cmictaic tie tiati echi!bru tC (ItI 3Vfl :
,?rn .i.,f r:r,v..,:,..
ftc ,4nzLs (at 13t inn indiviel) Ia Fnici,c.
, q:.
din o!nie ,,tfi,-.f c. .h,Ue 4ctin,th1 pn .tucrk.
,.Revola(ia Eansf5rii cste mteni;oare.. exerutomea inlondnd (nnsparenca sodal a sclikmbudlor cit egalitnra
te,ta fornrnlA a. bunmilot Astfel. vedem curn in rile sorialiser Re
mr, .t., ret ,!,,t.. Er g!y !. I)!? titt%,
tuti, fluoi.r&i prel.. iafeta rev uthi ,od:I. sf pc.r:h:.
.rc ,Ii,Ig Cr I Isiti t.411s1*a ,,n,pIc, i3r t
fl CA!14 prnspecUt :upi.t ide.
st flj 3t 1 IiLtZt mJ::.efl. ?rmcip
kgk ,unitiii,i,
b) dc$fltr recI (atnime (aptul c vehicukaz. mimi egaflsMii fonm,h
cra ic esv tram fex-at twnc dintr. egalitacc ,ealL a
capacf tMilcr, ,Aeculalizat& in bunuji i semne), .tunci e Iirnped rA
a r ,vonabiIitiiiIot a canc-ior sc.dale, a feri.iril (in e eterna pr
sensnl con,
hlc,,i.1, .)ste s.c jeitsIc:. 4e rflflfl,fl, e!4h!.4 t%. tat b,rw,!i t:t,.? Y
:.t,,:,a Ta f..;t 4;..te_t:;,,: %i 4
,;tn. it.,
., ,*_:tC ,.
i!: tfl :t.i E t: 4
.
dcrn...crat. inn.inath, San Cs,,, i,a eus d n,,.linrr 1
dtv;ocmp. sanshagn/in, den,ocrj,a .,jv& nit t;c,c decks reproduca incgali;$c i 4nurw
tejevizivoli, a autonwbilului i)e soc3,C(
. comlinci zdio. denv.c
raic aparent 3 concret,
, dar flu m
antedoare)a ate faSca fit
a ajungem sau flu si dvedini dl virtu
Ot?tt) fi,I , ts t!ViOIrI*:
!,;!,. tie c,nvr?l;t. a)ittiIe consunihfte Se egali?eazR (aplatiiare.a vcnit,nikn: tt1i
due I
41 .:4i iiI a,:

n ,,tOi f ,nv;,? nr k ii, >,isdn
* iriI,uirea s*d.d), ;sceeai rn.,dJ i ncn t,sti, $!)Zt.3,
4 i ni 4repi :,ILO, nieiah, St :flnjng 1111,43 i&(>
.. ltiCiZ*t, weeas) eIetn flU aura) acc.eMa UI I mt,Iv\ :;.;;t.
Iogs democra; ca git baja are nascheaz d,moc,aisa
ep,,htate:, de n:,*sir.
Is
rn .:c.. ,
flItl% ,*fl t.

obsentd 4ii
,
fl
4 pe&n. c a punc problerna in tenneni tie egahzare a consamulut
inscamn deja a Jnlorui adcratcIe probleine i anuliza br bgvJ
51 cocioIoth C gonn. dup 3birtM ,,. sep,s,rt,ne d. tt
Th po:e,:., .t Penfiu , punr pu,n;It! pr L ,._\ttiikdt. ttIz
Ia, anwopolocie ninralis, Icgiimean prnlslwea und
easI
inse.rnnI a o vevitica in disc, care flu petfi deck
eg&iIti niverale, Thza inipliciti ate nnnaoare*:
t,..,.,,l:
.,
F,:, .n,. , i,
oamenil
.3 t j.t..T*
,t.rJ.tf,,t.lej. rej .t
to
1 a miturlk, ci a schimba radical planul analize
,Sh,uideuici :, netnh,11l.n:t,I tn, atc 1
iu1c
c
i
ft
i
Ia Id & mitire
a disc, mihit
I: .
 ,
h t
ttJ
..,,
t,!&u:t cthc, i gh4,alc. As trebul sni cecteni p (.$braitl; dm1 Lr.pi nz;,
!aci IiI,o e uj bit, ::sl1lij. 13:,. cifteh nu vo
h-qc cit
1 sne 41 no se ificie reduai iuexplicubilAdisfun.ajilorsistcmului (piiotai ;t
ceninvic nivioda. Nu,nai Inte.prettile piedena citeodail acoHaq chekulellior milianre $ altor ebeltuieli inudle. indnjtaa
pentru. alteort tnpotriva dfrelor. Si It d*m cuvtntuJ, senidilor colcetive In raport Cu consumul print etc.). .au trebw
0;. i,,,ii ivir e, Ca rn:Ii inc*p:ri,ial en vnirncn ideiiIii: dintmn4n, raiora,nentui ,4 s tic gn4im ci intci nc.s.t est
I r ..v 1 g,,r :r .,e? :t,...., ,r. .,
..t ::itu a .!t-nir.e.:.:r. ptnfl ( k1bnitj! w ontl,,ice. tie,, ltsae ::lj,ce
4t incc .n
urn in ctir?c Un gd i:: .!tre$ :: . ti. Fm it Z%frl.i .n;
te,itu C %Tt toI:e., (chhu n ,sum4u Ia nivelul iftelor). u.iwI dcvb,e ci ezitIi in fapt conduzilior logice tire ar pnoe In caiizi sistenM
mai j.a)Lct: eve varianc. ideal-relormi stI. Manic h.egaIit1 ale insui, rcadaptInd totul dintao perspectiva libenalL
primel faze a c ,terii se estompeaz*, disprne jege de bropz,
4 In ge.ieni. ideoUiii iffittin Ia aceust ccns:are prnndoxalA iii
cenhti I; Se ;., .i,.,fljzv:Y., Deig, ipotei nuil evolutu nm ,.
iucta ,j 0. $4 10:1st ii rnjnts. jnrjqfl(. 4jnbnFSF 1 .,
czw,
c i d :n:
t t:t t !r:-4 .
zhre esre :frz_ tan j4 r. ie cnichc Ie;i:Y t, t rr teta.
qt!: A 1 r %.()fj %n1r; .:r iiice, wpn4itre. i,stitui, jnr2..b;.oel, eD?i:.W. t
1 j1, ,.ji
v!zr.) b,ni i iat;i I en: c,: aln*t. .isa cun, cc , I .;iwsth ,
in ac.i i limp anuniifr tfecte ir.tgatitnrs. amplkt. r, demoi,nt chilibretc
So&, d Pa wniu Urmei ncterca procluqici line lot tIc redisi -
tizare cit ansan,btu si pc termen lung. Asifel, dup Galbraith,
bu
n
4 ttotmainiuft[ ir .Jscnng
e( epinaIa
,.A wmajam.. i
probl.:ni. egaiiIatu/incs
ew,l:
piIitii
I.- nrc). m. h.cr;,j ,j S)t ide
in. mai estc it actu,Iitate. La era
, 4.,, naUc qi uctori ut
1
4 mentul in care vor ft cit toatc penlnI toli. Vn- aceste princiji.
ctre tin de fizica thti,lelor. q .$,t .k4,.4rflq.I.:..S.,t,
, ,: ! . arSt rtIj.!ii relauthr M,cia):, imdc cI hug jnp.rj 1 flfl s!p
:*l,...,,. :.i.):4 .t
: fllU! lo!rtLn m,.fl
:
:
;nrok Icr.71lj pc tie., S, );o;.te c1rag, nt:
ice. t1
...
:. t h aim crc .e, I3mti ,
ItgunIcnr in fcAc.,! .subpIwdezlAtUc.r: 0 Cl,t 1 cc t :nc: St t
phil cI e,ii rZoine aceI:;i clom.4senizeaz!i idnde komogeni n paflca dejos a icrarhici a, .ini aimit cit cItIigat dintr-o craver:,
zezc nrregui corp w<g rapida a producpei dccii din once dtI fohi, cit redislaibuire
Prohicina ft,pclament,L1 care s punt Ia arest nivel tnt acec:i a .
Oar acei %rgume.r etc spcrios: cri. data cicterea iri:mgurew3
Pr.,in: idt.jik* .hunsIr p21.1 fa ,te
c! r, Ii :tccesnl ttumr ltq on cult i tn . .htrn cit hi,nir tItr:

f%. t.t:C ,b,r,ht. tn cc eu rct kj( din phI;:c! de
:. :
S. .-
1
Vet e rrt,
t,
, t:::tr
4
;:t,f ftt4lfW 4. ,fji4is.:. j <C i.uiiitik tIu,ar to ,:n,l riv,.:e;
:.
n S!,,\ fl).i 13 daC, c .,tncu S:e) )4iI$ e> t i,: Cu; t n incus, e:.iTi sabiji
$4 confertI crewrii ilcv*r; C 3
se k,vta,ci cit cite un mecanisni aj sisiemului cot C ar repro. ci sen Este milk rnai shnplu sR crezi in
dispariqa spect;aculoas
dure-o fnnctioniI in fleepre stadtu de evc4u&ie, Ca ma cI dc bahst cutrei aracu cxweine sau a cutror lnegalitti secund.n s4
incrti.s il cretcuii. Ca a, Wi tie resort indispenwfhl bogikiei deduct ,Inu,d.en. din cifre 4 candthU g*bak din cresicrilc .ziv
hit. .i tin pro4t,stk nuti)n:Jc br,tc, ,irtt si
.insi,ed Tn enr
,


IMS t :*sh?. Ie i,srM Din
.,ipnkntn ,,
smut
euuir( 4. vctinv i,uc,trtil. n..mi!!: :n ,

re.t::: 4tI,i esnn,nisnt
z. wclu d.. diror4.,,ne, F! ntwdtcszi
.
. :,
,.. , a utIcti ;..!eunatet,:.; *...
I:. e M(: c1e mcut t,gca Jr V rlk.r.ne i n cot mai n.sre clin;re yAnk abdezv.4tace
,,,
$1 na;iu.iJ)r 4aspra.k.
14IWlOfl iohnqon i*63-JS69, ,efnrme ri, e unny.t,n tomlxn,iea rAcId i what., 1w, In sit, ul acesio,* din urmA, ,,piei derea di *itczV :
a %negai:taIii ,ociWe (a. It). salarlilor sczute ft4 cit yen iwyile mal ridicate. a see tornelor slab
 ..; V
tic te;.: ;um runde iat tie 1un,n uykin
.
capitalist t pvobtcUvist. in gcnrtn.D a dos *a extxem aceaMh Ac
i iidusnialn etc. Inflaa cranid pnmite tvramotajta acestci
nivetarr funeponali, acat dezechilibru, ra4ionatizindu-I .i gene
paueiiz*ri , &ativt priii cri erta tuturor vulotilor noininale, in
ralizindu-l Ia toate nivelurile. Spiraicle crqtcrii inconjoari4
Vre,rw cc cqbukil furiftilor ii nicdiikr relative ar hire si apiri
c
inrnchis,I aceIeiai axe stnlcturdk Din momenltd in can, man,,
:
t
p r.,,:*,%c 1.
,r
:q.l..s C: fl!, t.Jfl hi lua c\ I\Wt,l ) (I njlcnn il bou;ei. s:3 n
;r.U: 1,1 rr qt
:: a, ncuf:* F:. n :.crcIuia Nat p.o nts nr h.d.ysfr;tt4. .,id t )r .n)tt et
,n.
:
t<i7. ik. au ,n 4. n.. ccc fr.t..t. ,,.;rc;ef I .,t,, qn,cn& tsttF.; iast,m4
jun. ecaI aS ctoniu,i,, clad cs,scrvi two sisttnul supni.
.
decenni,,ant in acat rat Un 4nunilt tip de rapinzuri sociale ci
vie4wicte in interiotul ci prin propria sa ogicI turn t$i de contradic sociale, tin anumil tip de ,.inegalitate care se per
unr:irete pitiprille ropuri. Futem vl,nite ccl auth ci St stabili petua oUnioari phil bi lncren,enire se reproduce astilti in ci
:: !v;njl, sp4pt,, it: iwin . ,eI e,t.
2:z:, t<:r.d_*n Ae,.I (up inpIk a :.hft p.r.piwih% ,.upr. cIf!Ii. N. ii Vft1
itpcn rec Ce spua euibntfl c.ee.4 ,,acte fr::
hi. ,,Atva,_ ,,;,tUr, k cit isil (bL hupasit! dtalzsI %I acestci egatitaic, nu von, his tie bun ;I$,:i exirtifia cett.kt ,,C4c$cereIt
4
trisls constaiiji a diwiuncdonalitQloi ate s cceptkn cA avem produce inega1iti. Invenind faisa problema: tate crccterea
dc-a face Cu lots ibtematkd, Este, t. todatA, ,$ngunl mod de a egalitarl, sau inegalitarF, voni spunt CRESTEREA Efl LA INSA.$I 0
dep.iq fals, ,rnb(tni,ijj a ?uindmiri si a
n.nidi c:. MtflW FTNCT(K A INEGAUTATI. Neceit.gea mentineril ordinji -ociak
,,.$.. Joe zalicaie. a aucrui cociak tie nittlcgii pr&xl.r i ,etn
it, ., si!:..i:, . ,,,
liicc treqcre., Ca cIemcnt ,tra.tn: p3 cp,. A1fcI Sf113. w:I.fl,n
4
U ,
1 ven _,.c;nc !e internA :reied, \tehnolagkc. cronomkc, et sI,bj 4 setun
abw,4ena s.Iu wet, ,odetalc: de sarcu ,&, peotru d mice sock- dart in rapon vu acencl detenvinare a ci pn strutturn socialt.
tate, oricare :w ft ca wkan .crfl vehnnut de bunwi iod use sat. di Sociotatea dc cre$tere tact, In ansamblul ti, rezuttatni unui
6
W dupn.ihild s: :irtcuI.iz in wcli imp pe on aced,,,! coinpromis tnne principiile democratice egalitare. care c
liii
.
vet * .. . At in nest din mitul ,\bunde,,iei t a) Eun4sihii. 41 impe, at%ail ftnd.
. , 4r n t.,t.,$fl,fld ,,tU, ni ,uw menial al ,IwniIIeiii tnei ordini prvikc . kthu ,;, ck.i,i;ai,r 1
.4,
t d! ,t,wtchr di, Nu pn;rontl tltnolozu o c.nsIidkaz rj avc:..; ;iti,iit
V?C
pnsogiu. in ,,ice Ca?, tees cs .Iefirw,ii: unci sn4cti , nicIsEfl (art alirnenteaza vi4unea naivi a iiIoarei Iw,g*. 3 )nnpo
In acelai limp, stlMc,n a sodai ease aceast) preleva cc de mx, tiM, posibilitawa progrcsului te)mologic Se bazeaza pe accnt
de ineme Ce eB 814 mertu apanajul onei minoiitli pSilegiate i dubiA detennln:ire. ibi Ca ate tea care genercn7A ape rida, in

. I: ..<,,i.,: norovt: ttercn ot ij1eqi.hij de nnsil socket5tile conternponor. aant,rnhor pr<x-ne eg.Ihare. clc.unrr..
cau
<.t, t. I Ubi,i eqe fan lice. progrcssvc, Dan !re!oic
.
nt: al nY
I.n. t*S.tI .! . :t?r.,(
unt ,:
tcvk13 ?.t:e dictilaic dc e jctcn) in fugc. dt ,r,1ul .o
t t:..CU p<%*. ;. ti. i4a nr ,hiai ksgir.a. sne,:,M
j, In nne. Onrr tic supr.nfluhc Chiaii cg$ituea. inarese prom
4,
.
stcrnn, an
socpate prothice 4W,enere. ds jrniaareso<1 al, janiceastA o fimc(ie (secundA $ de:int) a inegalitl. Li Id Ca si crttrea.
Cr
ga.tare structnt se ftmdamentea za Tendinia de egalizare a venitw-ilor, cit nildi (pentru c mitul
zarc4 4 pe hogttii!ir. Fa,iiI
(princre
co
aitele)
n.ietate intrt intro
udhi r
p : I

t: ttti I u !tiIt t.r.!s fiB

:.tInr.. c,.
c!I,y,,,i, jt,tr_flr j, jcrrn%
c..i<
I
1. Tw.m,nul ,Ji.tnI!titc tire hprc.prft, (pnjj
34t t*4tc . ..
1 ,Se
r:i Hie.k.ti. si. 4qe::nj it.ndrrq ii
... o,,.
slsig4
,i q,c

2 .cilh.te :.,...4:..t..
4ii., rid: at it,.:
:,:r.t .r:..,:,, ,.
 ieOtiI fOflgFfl.u,
*qalitr funvonnd roal aics is rest nivel), cfle necesa iA pentru
*i
be fapi, chiar ace,utl tci*, pe care am 1 ,ute*o nnmi ateca a
,:: . .
urn m t*TUI. ,tcntlinei (I? ctidere . gractului (Ic priIr
.;i d,,,et* cc fr
c sn icP l,,cki 3 fl. j,ihlccii c pe
:
giti er.lIIonhi:,

pu Ia inctohd& i7nn) c banli ,c u4ns101,nfk iaitndea.,na i
;iuteir:. de las. toah aces,ca descnmcazi cIe clcva simptome pfl
vilegiuleraxhk. In prlvilegiu cia putere i de cultuc4. Peitem
ile &,nocyndzir. c oilbiud otcesart vi:abitit4cn sistemutal.
adinite ci nu mid diii decisivi (dad an fost wendnti). Ceca renD
F
c;gb,,lrh .i ceflahi. fapml incgalirntn. :crannmic i n: rn
\i,O i:,:,)t, ,,,,t$h ttt
1
, fl,r hi.!o
ca
re iperfic b.Ie. si
i
:rc iniportanl. tcnclifltic ci pr,hPerni hi
;.. C ,;itbr,,tu st but ma cli: sctlnreat gradol sin.,, Li c
rnidrq. :rn,tt
ul tie inega
consiMarca, palm cam prcmatuv*, a aienuiril ,Jqil dc bran C
a problen economici (si. deci, 1 soci nu penlni c
) in

cimput economic, ni-I Se incerce si nu.m4eze teoria acectel legi
ft fl inc cl, cj tjentn a hoztji. tnt
,mi aiune tnIw de
CI U) 1.4 len ttt !C .ifl*tT pticere. 1 hrouz. nki cmii se dep .,raz ea din tuna rni(tIk li
:e mgi 6:stu. ge PC son,.un,t.1o1 (ee,.,in bbiecuyfni*u, tie __4hunvlenur

1 I) 1. $flw. tv.. S ItflP;fla 4LWret p1 opriet.ilor tit,. ;.
cinip sod;,I mutt tnai general nude, inni sutrila. aceaM Iegc ctet4
.i a ariona for: ra csw acwt exedtats de experik tchnicienii si ne frevenibili.
nr3niza4i. a ch:wd, int&ertuah sis*w; .nti! S-a ttnnin; . cucnn
ii;, MI :t *
te,mb c:.
1 .j ak,i , 4 ,ti
j.
.e tei ii Es.,c
I.. ,a c. .;.l;.:,!:( !,i.u :ir trb ic g!rie
:.
.csefle? 4
*j5(t
i,
. Si
bn a onsurna pnt.in j,unr.consun*&n). Pt scuit, fr
flalb,.iitb :uatA rj. dssii exicti egalitaso
:

svrea,
srf,cia si bogtitia
1 rs::nf
(c1ar
rc,.::i trililt r
j Daa reluim in mod obtt,, dincot o de Iiturgh ia craned
denci. problem:. sistemutui indwtrW In tnntglnw. vedorn ,wen,
i 51 a abun
d
...
.
do,ti .ptrni fiwcl,menude care ,c;,,iip !Cb4!C pnrtiiI
a:,
.,,,,,t. nIp, ..Iei .
! o in ;1, ( t itnat: t!t va!.,4.c &A!z e iIi
n
1. OpUnnea liii GaIt,uihh ti :* mulrsnaltors,; ilca,-ra,gi:
dupl;rm:.t EU .dti pant. Disc, iiniw.rea seciaLi. puterea etc., ct,re
Ca cons(Se in a elilnna in afln snemuh4 fUnd, desigu
smir estnl6 k, aIt Cu s rcgrt
s-@Iu trans knai n deck to venit San, pur
parte
tahOe, dar accidensalv. reziduale
,,4 ,)t. i corijib ile tn (imp, bate Fcno
,..*
? ,nrhtjjt. tI*t, *11
n,
c
nufn.,le negative- dkfun.tiik. iaetorii narhi. Ar3:..
4 j it,
!e b,. 4 .i rmi pn.ilr I flCkd i

.:

pA.tn. actfel spi4a niagic* a creMerU,
t.et.i uij. we tu acesl sezis, .cdc, ,n mci ye aJ7c w.minatn.fitnda
2. Acrette ci sistemul trMqte din dtzecbilibnj sji sAritci e stn,c
nientafti a :mubflu $tiina, c,dtura, snturile de zesponsa
wral, ci logIct sa, l acessta. iarAi. flu cnnjun ctural. ci sruc
lljta. tj tb 4.zi t.t. tntu.t cc.e itetii rhhi ddi !n
,
itiral. este in *,itieime amI,ktknr: tistemul till
74 )( F: I i f ifl I 4g u* , I fl trI t Misl;n :t
C 1 Ir.u inik
: yej.jk,
poxiucind hocinie $! cArcte. tst ittito. nttiCwlj, the fnt.atht
34. 1.4 1 1t tstt.4
till. o daiL (0 SefllflCit ettey,oa,t 4k
,
adia iactori norM cit ,.pageC. Mngurn an lr.gicli este rio
qatuidui ,ci4, thn ,rdinea dese,minaner social! ai valodi, a sopra
i4cp4 jar stnteglh sa In nest ntis este cit a men tine societatea
!in inarb&s crip.riiln cit ..purcie. flalbriilh, tie piki, tyn
umut1 hurt cinean si nicovali,
:7,. t **J,:..t ir3* t liv,
in permanent ckfkit It
,,
1, ;hoIjr, cxii nfflor de prc fapnil iqe,rnil ca folosit in mod inirI,non*I j Mt; Iaifl :
ca
,j.etjt
1
;o; i! are ,t. t.: obnnt rdzka pemni a flp);Vit1Ui ti JWflLflt 6 rtinvia
,M
unt.j (;hr&*n 2 CV nit impes
. Mtz,, lfltt.4fllS.
ionea* jocul C m: suhdt ci St mete 51 fiwctiile rizboiului sEnt integr4e ttz sistemul
cnpnliferenliati asthI. at mpnrii tingc wwd,d economic 51
prin tn rare con- En nw.-aniniele ieqi1 coUdiene.
t:F, ,,:

t t: z,..:flsr,?;, :te 4
; n:Ic*13Ir,:!t*,en4
1
de flat ada.,iie,,m tcet ptradoc s.rucltn4 al c,csrti.
ci .tj:. t..*. *.:.1v4...:t,Ipt.1*.;.;:
!:, ,,:.*.IIk(; din *
, t:Sf4Itt!
,cztkA t,,tiradicUje 4 partdoxurile htndnwi. nah
Uv* l, Lisnce, tie Ia bani h. culturA. )i ,isa
ficator si-i contiinzl pa s1ncl cdt 20% de ..sub-p

tiviIegiaW i

. C: :u 3 u i e ofex cuzia: vind poaw s?i legitianete pu;erca thnuit& u,n:
Acts;c ease : pot (1 kicntifiwqct hi penrane rrac:. in kx.eri efccte socialc benefice, datoriti ..abuuden4et, profiti irnediat N.
,eale, I;a gntptui nak. Etc mx shg, aadar, exordnibilw pun aloca ate npnn4wuknponiva ,,consecin icier sociale ale progresuluk.
i-ca rarAd a uonr nnharle de 4o5ci mx car stat bIagosloi4tc da
Li face din bunstnrea ectitenilor i puterca ntcleara, indistinct ,i
.ele s.ietwe. prii vdisnih,hi msWvc nienlie ..alunga 1 $i 1
cilrcia sirnultan. obiect$vele sale: cdt doit ii slnr egale in vr,n;jnut, L,:
:,,tl ,i:: !.t :, fIt ,p,uk iron. tinatii,tr:, a t$f Cbii,!ifli in altk pant

fl t4Oi 1,,rr,n ,pi.twnn, Pew ci ciinpb. Ia nirci s(n4trg. hwrnrile w ntisnpIf. in f
<. . ::
: rd ,s cev:t. *r urmStor, ckwhtie!ite mi tact de cxcinpli: sin, ma
confrn. prove. ,c cit enuI efox ht,iier 103 cncc :onzroLabile, mal cliciente pcnuu supravie4uirca finnlitatca d.
* genero.tt(
tste i ,nai comic a. ansamblu a sistemulul decit educada automobilul deck spkalul,
Dare. szda, data fkenril nociti stan ireductibili eie pentru c telet4unea in culorl decti terenurile de joadi etc. fl:,r aceast,
flU W U.t( tapa!p hi n,r:.tcIe ,grp
tVS*%* .
4 in n,ahuhh, ci disc,inijpare ncqalhi tat are cornccinw awpot senidi!or ttk
.3
-
him: : rA parc 4inuyjje sint mutt ni:i grave: ,fc&m,4
I,, .
.:t .... ,t9 . tt Iaft .o,:.1t!IL i.pWct sttpn;it1t4. 4 ,g,.;nf

:,. . L,v, $,*.W Ufl13( )t tflt I .sUt, t tnd:t4lstab. Acea,t rcttstatoie ar t,eht si tie fa.:1 imi;til I.
lace i,IMmnaxe chekuie1 ne&cak i &rxnan,sdce, pcnuua nil St
ilozii (tipic social.cformistc): aceIe. potrivU crom schtmbarca
mal %p!iflC a se afl n ak* jnirte. d a 6 de ox-din psihic. de istemu1ui se face pnn modificarea conPnuturilo r sale (txansfr
piIci proces re deneq;:,r hint .iInoscnt) 0 sodtt,te. Ca On rarta bugewlul r1eIuielilor tnilitarct spre invA1mint etc.).
Pan.
.f doxul esic d trnte .cete .cvcncU.lr sociatt tint un rt4nrc
. I s 4 rn. 4 .uU; tot. jilt
,:,:.:. i ct,r siui.t. a$un,.Ie $1 realin,it tot (It isictn, ctiMr.%(ntOa n513(
Sncjflc
,
4 z er. ,rnlt ;tc,t:
,tt.:t:
rclor ri. .:j. ft,r Iai ek , ,!aifn,,,g pohttc C onsLnhtI! btr
1
a &fl f.. ri flu h:_ aart wi
ntila. rI,Iot,njct,g,a, (uitun. nbuLidtnta: bate ateatca (Inc
e pita ,n.wc pencii) a
salva rnmI crei.:di. TreIi4e men mai dep.rtc i re.unoscut c 4 proiectatn, descopwrite i organizaic. e an Utlu tic gloxic, cit taut:
aceastj kie mid ate ,rn nit - din Cart a fl4ttrt mi!ul creitesii, .4 sistem, ci. awl ft tie frmducfr Sistemul, Ia flndul lul, se recon
pa-eW. cduse q Hdic; liuiporiiv.. sixtioi. lar nefll tint altcem (relativ) (intro strocturi violent iotvuna
vertqte
inlonaic,rc e.cplo;.tirea ti rRzboiu in ahundenra si ,,,tistlntu
. a *
Cd I t 4t cet,vte,

Par nnnen na-i ti B recnnofietor pentru ti.aii.
:.I);; <: :.< ,;.i, 1 .t A. (IY:Atl t1 s,ce,ni,1 rat1i(t.
t : :
nu Sc cbimb& 1 (hpt. ci flit f.ice di,rtt Qz nculw d pns tue
e
.
t.,,, * :... u nei A
rfla
legi inttrne.
p.r ru ta a, kt ,m.i frlib$ ,in,eros i odios. Ana
tin morahzatoa, e Me care flu snp nici libenlil, nka mancii)
estc iniotdeauna tin denwa gre#it. Data sistemul a, putta sA se NoiSe r%
rchiIi.. SE! 4: Upn)i*t tiasc ;nt the hs.ze decit wrnajut, sn! Nit numtt aburAenia. ci i Vaa,:in ne :hj sin. itirnptcaI
lrnn
: .; , t:r.., d. di&. .ftcI
) ,.ci:tIe lnilue,ita niediult urban i iwlu;,rL,! tire a tIpAr

,niiiti: qr*tiut si ilinpul. aenti vu;.. erdea. awe.
I f,nUn ins , .e.tfr.ct4:.iJoh,i F ),ennedv.
Auumiie tunuti, alteidaiR gr4tulte i Ia 6unt,a i.uoi,t,, devn:
ti.
za pe.. e eaZrnat ta kInJuriot
S,atcIor Unite In. ot).
itt d.ov.cratIe si Iihenate Cal, slau Ia baa
:4. humid cit lux accesibile munal privileglaiilor. in weme cc bunt-
rile nianufacturate sag serviclile 4w ofedie in mast
 .7
,VL: .
dc tricth ncces4c<ate consum omogen, ci .o nebul ca .tntucbn, ct tijalelid iircicn,
ctslv dubIai. adai :ko 4nneca
re a vaiorilnr i unci fbi icmr
a
liii a udIiIiIor. Distorslunea i Inc alitatea clisceiminana soclala, legat de ceditatea bunurilor ciuna.
nu sint reduse, ci St vorbeote muk despre dreptul Ia s.intate, dreptul Ia sp4in.
tnz,,cfrg 1 )bjcceh cit censum cutcut dcvi, tot ma,
:: ..
pubn scm drtptul Ia fttjnusee. freptul In vacante, dreptul Ia r:unoaterc,
rh i;,: t,njI. in nisun, in
drcpn.l !.i cnln& Si. pe m*suni cc aparro ate cesw n.,i d,.ap:nr
,:.c t:,t ctvt
nac ,ainistrrclt a! snrMi;. :4 diw:riic,neno,kd i, tie e ,rt
N . F :t :ntr_,tTh:.u I; ;e,.

4. or .nnpnre 0 dc posesie lt object.: hi mnni,userii a) aerulul curni, Thae acestcu. care pm ni
lie) an prt.grcs individuaL i cokniv gencral, rcclo;nind (ireptUl (a
s-, piard incetul Cu ince;ul rolul txemp)ar pe care II jo.c
c, rn in ge metda riabWI a statuttdul, In fovoarea insdhflie, au tin scm nmbiguu. jar nol putem, intrucitva, ciii hi
s,Itor trite ru
$1 . dpi tie (esru hdt. Cvi mult va izhe,nJul ttdnrnrctnd n,z
r 5cn$ myers: en, miii exictdd,1 & ,4p4u dreit din nwmentul f,3 ns
ft wi nsftF sfrt?iH triPe; ftstd nses: A Un rn irnenrut it are
cam
t% n
t te c;. r ,ir 3e :1:1 Ii;. .q)I dnpt;1 r , ilztiIc
ttiie,J d,.in ;.rhilcgiiIc pti:it cit tIg; .t

rjterii n;ji
.. .t% .. ,ti.,:_asv it!q de cducatae exk,.j, .4rtp; a prosrctnr led, din momc-n:i,I in cut
1
i dc (LII
tur. .poacr tLvcni .ptcie &: .,bun rat tocrnai mcduide consun. tnt n mai lug suhcwnt peniru toal luintu. nu a en%tat III.
al I unur lie, curcntt J, panic iparca Ip decizil. Cunoiema 1 pu ,,drcpt Ia mu,,c1 deck atunci rind naunca a devenit, in cadr&
ten, slnt s.i vor de,tnl eck- daM bmiuii tart in sockn%ilc noaq divizin nil muncd, o enarM inteqanjabil, adic cera cc nu miii
Ire jr abet rIntL apartuiea tnaiadevt tnuncitcniIor, Ne pulnn intnba dar:i
*
P -, *
:,. r: ; flt !fltr;Ir :3 4:ringe,n, Tnc ek hi sit, p 111w, flu ctrnnaleaza. :,t ;,cct,r,i Id, sn : e,t *1
O,L:., . ,lfltfl .jfl C ill 4 hi a; .r ,clinioar.% de Ia Ipunni !a tadi.s dhiziu, t:: r:t


,t:t;aE., :c in vil,ka mx cnw ..u, d;u. lcgatI tot
.. sc male, aicIar silt thytj,ului lit,er
m:i 3rna)t tIc o sArck savand i tIe o
ctein deci.iv, adt prin segegarea geogra
cpecuIatie cronira, linde 4 4. Apiri*ia t.cestor fbi drepnni soduic, flutwate ca .ce sk
ganuri, Ca ails democradc al ,ocietW abunden4ei, ate simpto
fic (tentrul oraeIor
si rrjftde nne rezi.lenUak ghetonri cit Iuxsi car&rc-donoftor de fapt. penn frecerea elen.entelor inipticaic tn ac
Nv < N: ttw,r, 4 CXI j.,fl31 kwuinwtor
matid,
prtrts La ningul de rnne distint the 6 tIe pthilegitt tic d.4 vt.
:41, re nlinherr,t jnrd,tr1 .,r ie 1 n en ,od&, ancunir ,nnnffiT pininm ,,rn/ui,,,nz .n
tie ca.tiH. .Dn
1
,mn.,r:arith .: ty :iu rn.,r nat,,rai. Mnu s., 4, #dfzstu! 4t rrnrE! P w.lisfl*ufni ;,, (.sU:k
cit .:,
a sp..ii.lui. :\,,Id, bi,buatul ronstituic p03W. galitas6 Nm- irebut considenn proves social obictt*v (inscerci
0
ftcn.lAe invnsd cel& atrihuge restuh,i obiectetor
Unvle au o hint 4k omogeninntL elide, urn. 4iscrimi,tant,
tIc cons urn. :4. ca drepC in tablele 1q11) ceea cc reprezinti progresul sisteniutu.
rp tul r
ii dui I Ioc.il,ii iii.
sith 4 capitalist MicA tran.fontarea frrptat a biflzror wslorilor COf)

crete si naturj.Ie in (orn,e pnihicthe acIic n
:nt, :I :.( nh aft I cJc profli tt otemit
flC ,IiI(fll r;: 2 rh tn,iruiu 4 .1.
V ,; .titnth :arc 5h a prt
ig %cw ridnu.
4
D.fttcna ,onncitori/cadrc superiore nu eie dech tie 10(1 Ia
135 penwu produscie tIe Sinca necesitate, tIe ii. 0 institt4Ie de 4usd
.jungc 100 Ia
24 pentni .IntriIec .snjcn, este tIe IOU Ia iO!% pentsis tnnsjn
r Consurnul nit omogtnzeaz% corpul social fltt i)1tiI( ileik 0
. t tt
. t.
rn&..i Ifl)(. ,cm.I.i in .rhinvi s.nseJor cuItenIe Di.npeuivt. & .n, ,: :
:VI re ..tfl, mUfl 4liI* disp:irittc sr Am 11 cntai s4 pnl An, id c
.4
74 / ode co,.flnt
2
I limp 1
l!
g ,. vict)sere, C4iI!II1?, fs,;:::

floHa oanc,t(uF / 7
lt,t.,t... S
I ,:r;t , :Ir .c,,:rri ::Z tan ctI
::t.r j3l.flH Si 4
a ,.
IA tel. ru,,t.n4!t,t. $i ; tino,, !fl i;I r :t U x * ( . fl:t
$;tt, eL4It $1 43 4,crjfrai in, . .thc a ILKU
_e
txtui co It pc:nt:h sen i ;1 it
joack (.i nm ;Lceflrd di a! repez-otkii uneiegaIti totaic in *1* 4
ifoiosit-a icr legitiin. rdponal* i efidetid., dccii tw.zaainei
faa apn:iiului ie ra ,)ccftjt sat. a .mtomob,luhi. -ca a unc, segreg*ri cuhuralc incA acute i ma! subifle, de weme e cunoa#
egabtizi wtMe in *p sssL,ului i a cksndni). Daigw, astfti toat* tern sI cukus flu mat apax tn <nut acesw, In ochil for 1 prin mo
lumea tie. teoretic, sa ccde .i s citepr, toati tumea are (sat. va dut In care Ic folosesc. dcc it Ca o mont sup Iimentart, o iczcrv cit
avea) arrca.d ma4inA tie 1
iMat *1 cumpar aceleai rrtj Ifl edifle de piltere magk?, iar yin jnvc.s: o ncenicie sic fnnare ,t,crtivi,
,,t n,,i,.,It desi v:.tt.i concr,n,1,
acca.t1 c,,fleare estr
.s.

S :JS2fli 5t
o !t ,t,. :r 1
UtfltrflIfl4hflU I vu , zus;t iii, cii tI1.1,):iA, ,,a
jIjt. ?ca,
3 * !. r sr
,.,.

,re:c It (*flMIp p.in jc:rlli nit ski .: tea e drp:cssc: caa-a,o,,I I,, tn,
piin
:entfl( U :jeI bisi,nn
..
rscia)e. ,nstarcazk pl..:h;: ,na dcom (Llfl(iOflsI!. thiccielc flu far shteva deci! cjj ,umdru vwnk, ioci&d
cntic vnaz*. cci, in 41ne i imul tile until (ausotunbilul, apa
p
stAtunt acest liar aT predestinarli rare nit
-, iAcrit din cage
,atului d ras etc.) no an sens: constelada lot, contigurajia tore nqtere dcc it citorva, In ncme cc majoritatea, print-un destin
raponn cu acefle objet It i .,penpectvu br soc1ai cit ansainbtu contnu, flu an cusil s-o atirtg niciodatL Aceast legitirnitate eve
sint ccl: ,ire ati Sen.;, Lit In acest ,emnul tate Intoldeauna disari (ftc e ate una tie singe nude cnl;ur) at af) Ia tenielia
unttl .IfritLct Chia q:taj) d usiun a*sftiog in inateria ccsncepnalui de status Siatunt! oen$c.zi nflag. tlt,uirnic* a
r acn,qk deternna,c tEIobi)iflti cei ,Ie, L,s ha7, Lirflr)r aspi, e afl; we ,jiilet
, ,,
f.s c,,q rvk,fle &de;, at rarnT rnte,i! ci,: ndcrrr, a tcflu! $t;U It WI ,t
I.,:,. a%,%4
5
5 ,: It cjti !c*p a ,.r,,jjA i n!cbtlw rnsti ie exv:cna. El binn,c tItoja,,i si lunle,; c,bievtck j od;.
, a. ... ,W Wttti i.,an, icesl idi,, v ntie acen !u,w neI,w.fl a babelow in,
.: * ::a %,t4!t, Ca i
_
Lur%Lor, a VtflSt RLOR r inccard flg: t npinc (ICS ;;1j;
cosia ): tqc vo.t.. nunnd despre i.gaIiiatea in I,ta obiectelv, o valoare s s t,c dOva4iu uwi ,nfnftthf pAn fucnni In lift,,, ,tntu**
care auscninificazke e.c.nomici (cusnjnzrea, ategnea, utilizarea pnn hoc
icr aint r.gtatc cit atn: puterea tie cmprare, tie gndul tie in Dc wide presfiglul Snrte special at obiec tutu! vechi, semn cit
stnhire, cart etc ci Ia.. isi in funcie tic ascendenp. tic clas etc.) ereditate, de valoare InnAscuti, cit gn.fr irevenibliA.
pes..s. in) tot,i UI aceleai t,Iircte, tot as cam i sansele
par
xist tie. .aionament nrc apartine, ckcbor i ran- impunc
cke fl%*r,g .ttnt 3 . eUqrijnin.rc raclinU. mai
tar cxi
.
n,intuirci pSJI obiecte, n ynipfldn ftri,t a,tnri: pTintip .dtmn.
-en t,VflLfl,I.4r. .,king P c. rzjrj inj
4 IIIT7C Opus flh1flhii)? pr in In, ci ItN:11 a.t.r?, ,w ,: i:
:< ;..;n,rrt :n4:iltvr_.n
*
4 ,
inoR fijoc! iw, p. 3n 1pm :0 inc..,, vie ,
urnris .,;,
cr, n s:r
.p%t..,t)..?.
r Dkt ,a,:
in, $1. nn ...;n: t.iatczI, 4 II s.rs:; *,r Ira fl
I
,,.),flhj ,fl) tt,% 4) Ui) flflflH tflACitd\ 4t))0flt,ii t pnnrIpit Je ?cgue, So r.Ite uh,,ise n 4r..
a Mare si ,rice alice,. 1. Mtp.. acc,tni pimcl. a S iedca mai clq::ne Cca hf. 34fr Cultur
, p object tic cr,nsum (idci. ComunC j ,Ce Mu Mitt MJ.ipH Comuit.
1
 rittaEra Ta,s csnn.44 / 7$
,dr:t cg.:,,.ti T,ctti, ace. pr s slit cftjcicqi:,t :vn esr t,, :
. s,: tnft:.n.: c. %QflJ) fto:cla.nen, d. psi. tniermtcbu cri:t ; g.t4.ft p.
:1 , , dn,g! . :t:j ..i.s 2 );,;t yj.. : sM!$Ifl1 fl ,, ,crrWav. .,,e Un flflt !i3t dc xp.nrr,\ s
Wi iciwtU, n ul nnsttcnt, r
i!:,!i , gte.
1 o
.nrIt.:
7,: :
fl :I t:tv ,.;;,) eta L,q+s. *C$pve rnc,nil. fa,c4nc, iI,li , a cane ire t 2 .flt flaT
it; t. , stribut tin ri, rdne in cr panaju) pr sighdo)
,,, c,n:hiei
cellalt. sttesaur4; lnscrietc, pesrnanenti
si,Ior supenour. Namal cA ace::n fac dovada exi.b:ntti br c_n i,,nt.un cod ale c5, ui reguli, consiringeri tie

semniiin;iie cum ax
ait, pane. prin cxnciiu1 cuiluiji ; ti puteril. Ii crete cit llmb stapA In esenA individuh,i.
-
Consumatond L,i percept comportamentcle distinc live ca
U sodfr.:. 4 cxerciUu de alege.c. tie aspirae, tie libertate, mi ca pe 0 constdn
hi thfrn4inr au Ca pe o supunnc Ia ml col, A e diferenUn
oC tfllTflI, 4, t, , ic de Met;iI Nivoilor Aba:ndenjei, Ia

in,4ean,n dinrr-o chia
,,,,4,,,,
t
4
a n8t4ur.1 ordinea totaIi ;i thfcrexqelrtr,
..fl.:h:. n
4
4. ..:,i flu tct td sorit,rH t.,g.de, care i$qAte;e in nod p5 fl a!.ni rn
t
4
a?t :: *tt.:.t.., :

! I ut Fic:arc ii.. Ihjd. ; n.irrhi4 pe * !C Zn rd1 I tS bk tnt
!.,i1tt,.;:, :qii nvintl
C I .,
rtsIIxuc nrgiinc;. *hmr m c-noI sI. rondan,,iii,dnse a,:;c., 1
r3 ,.:it...
in, inscrh op ,t.cLui

c in i t
liii uts it (r4js tflflrl , cI.cr , 9cr
- ,,,
,t ,,t,:, , :tcu t: ,
1)14Th uI si (rfo(e que,.ete ,ochth- :Eilc,ei.t.;,jn r,t or i.
di ?ro(eu it nnum p&t, ;:., an:thzai dii ;u cisl pe: rift ;,Inolute. 11w, irMete constti,,gerca 5truc1u2u13 eaie face ct.
iI4 sub dou! t,w,tC fundaninii..k,: poitiite sk se schhnbe, lar ordluct, diferentelor s ,nin.
0. - k rlt4tIcaw4i de eommicm iniemciai pe tin cod in
4 A.ceast consft*sgne a twiathdt4ii nimine, totii, de;cnninant in
Ca; t *t inscriu i de unde isi extrag sensul pracflcilc consum, tie
msun In care nuanai In raport en Ca semnul diferential nfl Va
C: nsuntuI reprczint in acest caz on sistcm de schimb 1 cclii inr#a nickdatdaTfl.nqionezt Numal Ca poate dli scarna cit cane
vnntuI unuj (rna.tq, 1a acest nin,I, point ft abonl;,i prin analiza terul ftindamental :il consumulul, lit cardctcnal sllu 4UMITAT
1ILaJ, Vn,n :,,ai, rln;wiisiunc inex ,!kabit din perspeetiva ter,,riilo,
1 nevoil si
t ,:: tutk t:kjci

,:
,,ri,iacdc, ptulni :, dac a .:AImla,a in t)j%
ar
i roI
4
:n it, c:.
..:4$,:fl redc sa, in l,to:.,i.. tie inse;nn., ,: ( ,tI
U
U.,. I,, tJ:s-: :4 tie :.tjns on pra vic $afti, dtie, As.,, insL .4ths,rr, Li pi ,
I ,:a: ttlat ii crc: Li tcceIcni,ca rirnul!,.) k i fl$OflI S , e ,.
:ni,u cs t,rik,: q ;s,c r!ctcrrflp rrarcm unul (; I int:t, 0 p3Oilt lAtt Llt 7
Us (SIt.:,:: C I St flit , ,$fl) socIai: (n2a%lert, p11 % ,nnsam mcii , .nai denieng (td.u,detqa, )iflc3t.LiS n tCitIIU
etc In umonioas, eqe amtnat Li ncsf3i. Accasui nix se poatc
Nincipiut anab:ts rAmtnc uan,iiti ul: flu consu,i4:n niciodati ephca deck dw abandonm definltiv logica LndividualA a
oUjectul in sine (itt r4oarea Jul tie intrehuintare) Intotdeauna satlsfacicl penn a acorda lmportan decisiva togicli sociale a
rntnipulm oblecele (in ccl mal btrg scm) Ca s.iflnc care tie diferenerii. $1 a distinge aceasti Ingic a difereniei tie simplele
l.isng lie marcio.(ii-ne apartenrnli Ii gnapul r raie1 conside detcrmin. consini4e ate presilgiulul dci i ek stnc tot 30th-
*
, 0 1 :. 1w deznar , ine vie pnp. i I ,aostna grup
Itft1iILZt f,.iii. vonsun, 4 diCnenielor pmithe in Yreme Ce stn,nul 4j
tjnr.
5
eI.? znenI) di.neoi nevatht !r f
:V ,,r.t2,,

 tcielcaew
;:: :.: t (g t fl
I cj a,4&i,jiIe .t intihre.x tpiw

fl_iq ,t,uwnujui
hn, t,fiqs dc,. tirt:rc

/ 7
:00,4 p,0: ipiti aI*olw. a Uflu; Sn ck iii*ffli I. 41: ::; I
,. . , i,,:;. . 4 : j:;, .l3 pr tW npa;t dc , 0* cIc nlcpte.n,e.i 4 i
uIis.tm1 difcrntqri, pnr, .c
..
. .;fl i \.:e,stA !CUt rc.n:;iio,iceza eflc flOtabC fo in e,hc,eI::
7 t :,,:,;:?. 4
U t. .4W :.bc.sve ,ndcenS ocHi 4,srinctht kree, ee a reinnubil
I, fli A i:t1.,rt f IStfl) 4k( %t flV nirthj, Lut ciisncdy de stu in jozr nit rca nit tr,iyenc-az1 inhreg unkvessu
:IU iziiinta ). tenflefli 4k ,cten a boirniflo, qi a veni (OtL%tUflUlUi, i no in sens hwei Cdt jos In sits. cain OfliOV
tt, ;kw i nicio,I.:I hi termeni tie rclaie ci de di(.tnieEt pun
,otatca total) accendcna venitwilot
si:mnt. Iat& cit pU4t, cc spune Get rast Crqterea ete imo4i de Nici tin produs n-are wise cit a B seejalizat, nki o nevoit flu
introduicerca consI3nt a tinor nol produse pe mtt.ri cc .sporirea poate fisatisfcori in mail decit vu condiia s iw mal fad pane
okurilor exthvh posibilitAtile di consum. ,Tcndina ascen fin modelul supevior usa fi kM hiJocuite cit un alt bun saa dcc
wniturglni titlitce flu fltOTh*t on vat cit b,,nip i not dar i o utiC. tievoic dls;itwsiv1 astfel inch distana si lie psiraa. Prop;
ftc .r :tceIui:. picdtz. (Dc rc F.i.,tii vito gare.. ins se Fate devit in func!k tie 1novai setectit Ia skI In
: ..,
: s.. Ia aznt fire, Ircptfl:i d et.es,a. deMq.ir. e rcndize.,z5 in func;ie de ..r41.
te., ,i ,tU c7. ,II :e.. ti 4. p,g4biljtaq, diseinctht 4 oI,ierc!or ;j a hun,wiltn ,ii.n va
4 ri:. .:Ui,, :r iiIr :t .1 ti! , )Cfl!flL tie t.gt tie ortcic. flat, si aid. anun,iIc prcmke uchuk ,vvtznne:
., r:v r,:s
:J.:, a tal. , are meeanica q4 propflc rnsS rncd,. ,r .
* o Iogici proprie a conUnniulni Incxua sc h
;;j. c.nti.. .:, ,ssa. c4.:..u rr 3ttvA dp.: ck tfl)L san 4i penuit i (Csl1itdcafli pierderea semnekn lttsn,%c3ve .01,0
ii elhparitila ...ii,tn.)cj re cc rpar*izcazI statntit imprejurul ionic, in scopid resthuirli distaj4ei suckle. A.dd Incit nevojic
mu individ mt-dna: _consumaton.r. Este o vizinnc indu cit riaselor mcdli i inferioare nianWc,dl intotdeauna, Ca i obiectele
rcprtzcntarea socic(i ainejicane .a o nens clas, de mjjloc. Ia O anumit Intinicre, un decalaj in timp i unul cuku,al in capon
cure se aflniaz in mare sociotogia europeanIt. Zona consumului Cu nevoile l obiec tele re apartin claselor superloare. Aceasia
,;:I, dfrnpot,ia in cfmj. sock! sb,slnmi unde nix ,,umal bunusile, oste una dintre tie mal importante fonnc de swminU%o sock-
114 chiarinev,iI, nit$altedive,c3: nisAtuIiculWraIc. nnziteazAde rate democntict.
zntp.ncfr th Ii 0 cutS
.
4I *11 r?hn elekilte cate Vat, dintre (untmdlqillc cresici etc accc.t r produce in
t,tt i)iV are.!nn:. Nu e&fl acelaci imp bun,,rI si nectu. dat tnt in accias, rism . ste
Ir..c to h:. 1 n. L reAmir n ,tjucerc a hu,wrilor find n ftuicie tie productivu:ue. itt
I: Ifl?
ap;lra til attt! , rconon,iq.t far jitmul 4,- produccrc a uev.iilec fijr6 .
, ;,. , ,,. de. ii vji jI:ifl E,i de Iui.cge tie loc a ttit&cntkfl .on.:te. Or mnhUiu.tt .
U 4.t a thr,e. t si irevenihilii a ,njr ..tcncn,tr tfe .re)t:rc sd,r. :
utr
f I:. .t .?atr ,tInrcii.t: nevrje sitemtjl inthutal conform constlingent sak Iogie interne: 0:
o cflnamica proprie. afta dccl; cct a producei <It hunuri nttlc
lflutlnteles. rotti)nIIfl capAti actic1 t dimenune nclirnit.h lanivelul 2 tiale ;i culturale 4estmnate, pasnihe, satisfaceiii to,. Pornind dcl
emul 4Iferene,, ,ociale), 1. nlvcti. pdmnlul &stem (A comunlarli i on anumit ag It socializare at .anL de concuren statutarA si
c himbului). Ia cut 1 .Otem sshniIa tun,tnrnjl hnibuzui, Un material fi,utdc
birnurt servidi (Ia tel a matejialol Liii at semnelor IingvWitt) pcatc si fit cit Jake.or psitiologic, aspintia ate iievnibil i nclimitatA.
a$a turn t,I..eMn, in mticd!f!t piimitive. Utah. nil prolifereiul
nu cxlcti 4d acet plan tonh;ck,ept se,nn,aIin, intemelata pe
1. Asupa acts,ln pimctvezi. znsijn.. GoosuniuI ta c.nngcn i control
.r)ii. qock,li i n, tohi,, detenn,,n v in,u(IanL Dnipoti*1. Ian noilor roi pscxl..cii.t.
anUl&i
r- n enle$i. In sdl. T,npn,,I ,ir.cnrne.xa .
1 in nnhl tie trvclnr
c,:tom:a *Pafl4t,J1$ :
30 I Soc4&zlea 4, constnn
crete in funqie de iitniul unel socio-diferentieri accelerate, at
unei intenelathitA(i genenlizate. Dc unde $1 problesnele sped-
flee legate de aceasa dinamlcR diferendalr a consumulul. Dad
aspfradilt s-ar manifesta pur ci simplu ca direc a char reM-
tanxi este productMtatea, fiindu4 subordonate, n-ar ft add o
probiemi Dc fapt. tie constitute, pain Logica br proprie, care este
mm a dikreniei. a variabil incontrolabil ma doar o variablU
in plus in c-4culul economic, o variab1l socio-cukuralI de situ
aie i context, cia nriabil stn*ctunl decisiw care It oixtoneazI
pe toate celetalte.
Thebde si adniltem, de buns seamA (avind in vedere diversele
ancheic Mcutc asupn acestul puact, mid ales asupra nevoflor
cultunde), cit exist o anumit sociologicd a nevoior. Adic
o anmniti indexare a nevdior i a aspir.qiilor Ta situatia social
actual* (.i flU aa cum cred teoreticienU condidonsil, o adap
tare Ia bunurile oferite). Regsisn Ia acest nivel aceleai protest
care list de mobilitatea social, Un anrnne ,,realism face ca oame
nil. tntro skuaie sodal datL a flu aspire niciodati Ia mutt mat
muft deck pot spera In mod rezonabil. Aspbind doarla pulin mid
molt decit It ofer amele lot objettive, ci lnteriorizeaz nonnele
oficiale ale unci sodet*i de crestere. Aspirind unpkniai molt, ci
interiozeazl normele reaie de expansiune ale acestel societii
(maithusiene in chiar expansiunea ci), aflate intotdeauna din
coace de posibil. Cu cit at mat putin, Cu atit aspiri mat pulin (mi
car pini Ia Un anumit prag, nude irealismul total coznpen.seazA
mizeria). Azifel, hzrn$ pwcnui tie frwduqk a at$ inega
&a, cad resemnarea, In panea dejos a leiarhiei, ci aspiraia mat
1ibcx in partea de sus in s It intkeasc posibilitAtile obiective
de satisfacere. Totui, chiar ii aid, problema trebuic pthtitA in
aa*m,blu: tnt bane O$ibii Ca apinqiile pzopriu-zise de consum
(matetial t cultural), care ma same de concretizare molt mat marl
dccii aspiradile profesionale sau tukuraic, at canensae, dc fapt,
carentele grave, in cazul anumitor clase, in materie ut inobilitate
,ocial. Consamul coanpulsiv .r compema neimplinirci. pe scan
sodali verdcal%. Simultan vu expreala unel exigente statunre.
apiraa ,,supracornwnist (mat ales a claselor inferloare) as ft
expresia unni sentiment tie esec al acestel exigente.
I usda consum,thd /
Nevoile ci asplrqille, actinte de dlferen4erea soclaTh ci exlgenta
statuiar*, au tendlrna, tntr-o socletate de cretere, s* at dezvolce
pudn mat repede deck bunuujie disponibile san anseIe objective.
Dc aitmlnteri, sistemul Industrial Insaqi, care presupune cretc
ret nevoilor, implicL de asemenea, nfl excedent papetuu tie ,uvoiin
raport cu ofert. tie bunuri (Ia fri corn speculeai o nv4 a ratci
qomajulz.pentrua.i nmximiza profitul obUnutde pe urmafor4ei
de munck regsim aid analogia profund inire nevoi ii forte pro
ductive). Speculind pe rnarginea acestel distorsiuni mire bunurl
l nevoi, sistemul unge totud Ia o contradlce: crecterea flu Im
plica numat crterea nevoilor Un anumit dezechilibn. inn
bunuri nevol, ci 1, mtd ales, m*wa atest,d &zechilihnt intre crcp
terea nevoilor $ creterea producthitii. Dc unde ,,panperizarea
psihologicI 1 starea de caizi latent, cronic, sHins legat Limo
lional de cscpere, dar care poate duct Ia on prag tie mpturil, Ia o
contradiqie explozivA.
Confn.ntarea din ire cresterca nevoflor ;i creterea prod uctiei
este ecbivalent ai punerea In eviden a varlabilei ,Jntenne
diare decisive care este diferenerea. Asiclar. trebuje stahiUtI
relatla dintre diferenierea tot mal mare a produselor i dWeren
ilerea tot mat mare a cere,ii sociale de prestiglu. Dinire cdt
dou, numai prima este liniitatt Nu exist limite ale ,,nevoior
filnqei umanc ca flin socielA (prod udtoare tic sens i mportat Ia
ceilald in tenneni de valoam). Absorbtia cantitativ tie hnn tnt
limitatA, sistemul digestiv e lirnitat. dar sistcmul cultural al lnanei
tate infinit in plus, e tin sistern retail. contingent. Valoarea smite
gic , in accl tAmp, ingeniozitatea publicitii inseamni tocmai
acest Iucnr si ajungi Ia flerare infunclie di ctila4i, Ia veleit*lte jut
de prcsdgiu social reificat Nidodat publicitatea ma Sc adreseaz
omit orn singur, ci ft vizeaz In rehqia liii diferendal ci. chiar
atunci clad pare s5 Se ciamponeze de motiwtiile lui profunde,
o face Intotdeauna lair-un mod 4eetaeu1os adidS ii convoac
1. Este ,annta tie rezervr a nevoiloat
2. Aee.stg diferenere mu Insca,nn nnpnt o dttas$d emscd4mve ksw in
jos in knw*ie. o distor,4une a evaornhsht, ri o dfrcthnbww spodI4 a muitipfl
care a senmelor cNsdn&n chiar En *wa*,ndunei len.thH Ingus late Ia extreme.
o omogenlnre, 0 ,,demoaatlnire relath% tte inRotit & o con cunn
tars tot mai *.eotL
4
merc, aprcpia*L gnipul, fnweaga .odetatc iemflza ininun
ace,.tei ,,pauptrizari psihologiet, ordinea produ.ei fare in aa fri
procs de 1
.-ctw.i ii & lute, pitsi in p ,,ce.i, vabwizA,ii pe e.
tacit ci in, ,_satitic .Ic.ctt ni-voile nnt slut air att In orIifleA
crnierU. , J. a. ,. I. nu * at: 3xt X;S. t,
:t,::n :e:. rt:i
:_xt,;:,,
0 In SC ,. nc :f d n* nt tfl7?fl., II rXl Io fl kit!
tinv ia$jIiti. t:eiadasa itt ,
tU, stung 41 a rnatetia Ijea;, indS,iduak in sistem, ui e,dss bc ctedt pentni finaflijiIe
luIui iisliw dv est- mal lent. Tutem obsena acesi luau En
socie si,tcmului. Toate disftincle .eournhte cfr Galbraith, cit Be rand
(r 4 Ira
, r i Ii; ,fr: 4IflMM:Ii, flts
r,ofli.Ir 1 In!, 5Ocjetatr tie de Jrnvei iri i dc .Ii tha login Awnct iiziie ci .uionic.!,ilete xn, C.
flt,:),rt *4 4.;
j, k
1%

:
,,j) (fn ,t (C fl),J!M ti ItiU ;t.t .1. a iqein e Itnpec!t, thi r I ftn nuirta ii ;h :,4t. .
: ,
:t::,,: eka niedji
c : t:,t tc. c;ieji
aj,Lai , .jt,uiccaacLan;r U!!frCl s;Ii;:
..
;
tie eIit p;oducuitatn ,aaten;d, Fr mAst,rA
:
ce mireg nvenuI ni acebi dp de new4e ca producUa cit automobile) Pent u di
St ziynan iu::z. tn Vrtmt CC ccoflU nic..rca drine total, ,
1 nevoit & sinemul on produce deck peon proprille nev&, folostte ci atit
rer ttrn jn 0 r:,:, qr!i,or
* 9J S
: . .n
,o; k iibhd nevoit or i,,.tKid u,dt, 1k ut rtt
t
e, trt. mc.
s:.
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,I, 1. ,J at :
* ()))4flUlI!U 1flt41 ;inwa hi ra,1, iii nninH
., 4
a
r .4fl( t( Lt .
.Wt Ii i.tI4

bcuv C.ibr!i. ,kcesa nu .ste tin jtxicient. Caitni aj,i wn;&j li ut$i
., ,nc/eL (ho aces! procn consolidcatA, in ichimb, cowentra,ca vidu4e 14 uatutahtadi nevoil or etc puterai c marcat de opdunea
UrbanA pnn acuInuare rapidi a zo,elor cunle ?au niarginsIt; producdvLdi D-ar nevoji e ale inai .satlon ale (instnu i,e, cut nra.
I t,:
1ifliQfl3i , g4itc r:.,I:, :
lt:t:.a.) t.flqI:,,;.:t:*,::,,fm Iflf .t, 4% 1)0* flvqin tIrdlli j. XmL rcinpri .,w La G1 c ticvcitt I: jt:t: Ij,.
* :: ,;fl4 .
; t$i*t t sflCUflIIW I ;3st4; ctOpINi, 44 tct e :1 pIe itvcui ,,swn;gic ;sl aet:esiri,,
te. 1
in4lnhi stimuI-. erdictu ctndnw at celorlat erothare nein Dc aitfel, faptul c societatca de creflre se opune societ* gi tie
cetala, infrsvna.:. c,oliritne n,h1icisr hiatt are.stea (Ompten abut,4en are o expikatie
.:are u-i-bal e euIatl hirni five) rnai
, _nf:
. prhad. Ienl.i; :r. aflainit do ;. II n nneu tc a pr tu.:- t
itt * :ef * L,L,tIill I. ft :stc 0 C<1t!t tII p:c.dtwe E,:,,
I:; itil :1) ctnlr,o ea uiustn: :Jg ale :4 eIs:t t 0 no4ii< Ue relaUc neresaa. defln,I,i1 soviologk, insre jruieic . s.i:.e.
Inert ) periectiontdA de bunu,i, connenirarea N-eu putc. exista (indirerent de tipul cit societate) privitegil tr
urbana are drept
concrnt5 tpmiune. ,,eljmitLi si nevoflrnt szS.*te, dirnre
Dait desi tile dn,i tegkur tie fund structu rafli. Mortar creterci. in
...p, .t :.A tqn,, . a t.t4i? r dvrnerte hi nod n,ir:dn s:et
-
pI,pz :k:rt
,lt:,:w
; :,DJ.,tt, C it! C:, mitt s1tk ii tzn,r:tn:4r %ct;,q
n iirk ,:. I ;.. .
,enIr.,gca ,:brnin a4:t,, i(.,en<ca) cvolucaz ma, repcdc liens a siT.cia primai2 (datil tie ra,itatea bunuWIn),ceasi;,
dn
dccli prod ethitatea. A esta c.:te ftindamentul aJ,enxii urbane um, puwa 11 considera4 provitoric etc in pane resorbi
. $ i in
in Icdit anv? e in ity:1, tor,ni. n ehiJfltn ,wvrc,tjc in soci.fljile iloaslre, dai sirar).t stntrnral it, care a fn.n inIewuitA
:4 . jI 1t,e ;1It.I!ti.
,, r.:t.h,i.i,m
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Z.:. *, ,.t*.,: t
lr:4.?:
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.
:::. . * a!tt ptob:itL
putel UhW ,e)Z ,(sab,4Sn,tt,t
integt. de htne, d rii aolo. 110, Msen(IaIe (Ickvthunc Va icc cit In.truhe). Dat acnE ztspeci gswsecus4ur
1 eq .k dete,,nh,arn genenlizasa prin cmIere (reprod ucer.. Ia scar Jrg
It :: (it I: t vs ,,1,7 a rfl%itaInhs..). Wn per,pcrriva ireIa n*: alal xi,tA
. *s.,t .tt? j : ,n,ic
.
,4,ii ,,:,rur,tI
j, , t, t: I vii,;: ,ii: ,:<rq3 no?,t fljt, ,2 ,.li.n :r,..
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I : I.Y.t ir .1:1: :.c* .1 ,,sIin :h C, tii id:. als 4 lea ,.1I ?icir, e,ti 1 n;i..vii tt ,:
.tt:s4te,c, itflll .%1W e,stA ii .)nrt Ut? 0 t
.,,ad, e
4 0011,4c1c ;nimivc diii AtLcuaIkI,
,:,
lor,k lttre ij,oW?:s ides kgiCt asc,dctA cit cre$etC Cat ptatu dh Ealt, ha die.). PriI)it1 flL Lfl
poscdA, de fapf. nimic, mi sItu obse dti dr cbkctc le br, pe care
.l r.n,ot C czar.,:, cot M3 t ed mijip: .l nird, si
It: ei sor,tti It
ani,,r 1,. h,p.*ic .ja ,d:,nte!t, tiep;.s rih,r N.. p ,:,r Ia .:
in!. fl)s : pr, (Ii c,l a t,Ititt!)VALi I) tt114 3 in tie ,.7Y0,ni ri: vjfl r,t
I
,b. , flt
M4. :4:t.ca ;.41i .:;c;,;h_a ;gu . tfl
t
1 : ci ii,
ica spune. isnprinind touI inue ci, Ccne,oti

n ntea/ 0 ?flhtetLt glba1. lca isa est: totai:
consum total dintro
Vn,rn ft$iJi IP? .L .J,t& ii, Ctl* din dalL n-no dc:. twe vu nicu lni economic.
C) rtfl, OC ,bzna 1)170W. f)C fl4l,I $ts)f(fl
a,
k
1 r,ta,r :Iht ::-
)t!t.,I4t.t 4t

(:,;t::n:., .4 ..t .3!., :)Lk.t(i .fr ao,,,dt,i:a: :inxLi
,fOflth?.S !flcn I ;l; hu. wI,c t, I 4 I: f ri.::.
.,vt.L . ,tt,,V, Us%tt . .,vniQt .,
conc,iniei pcitcc. Rmne rnr,eu ciinconct tie energii
: :
flxul I,trnut lor ; at pnxiusnlor ia. sc ,chflihrea&i precum ive le omsoc,
Id nt. ii incrlia 4.Cifl:i. sps dw,encbi ci. inert de rcsurscle natundc ;i de posibilitAle econon ,ice &k,cth e, Do.r
, ,n:nraJi. nfl
1
tfl iiU1t, ,irt i:htqrtre
4c4,.ttc,uv di iisO.ii:i,flC 44 e.3fl;v; actca !iin, t,.$VCh tm. rh,, :,;
uniT nc,n,,nii, ?: kr.tit,,.L re,.,,rch., nIn?!, ,
,
.jj, putt a eare deveni ct,recVvul
nostril cdt ma,cat (icE nial mu1t o dati cii jnrfes lona,ca his
(mi : e
nicA) cit slisperarea tu fata posibiIitdIo D.i,
omened insuficiepte,
Ic 4 r..fl:nl! 4 tf:rt ,: !v :1 ,t ., tn) :tj
1. V:: :1:,. tnt:: xn $0. , U ;;ar: q fl(L) *tCi gt!tIi2iC
f3: buje 3 erejui)tcati pe Care
1
aban&iirn :,VCm despre
..%cptsaet %;i 4 enernzftatua CillettU, catacter)uce oCic!i
u. de ehnncnt Ca soieuIe to ntre Hiatt nevoIe niateth ;ilor primitive, sEnt semnul odevdrat abimdente. Nol flu avtm
ile (ii
r f, ,,I:,;.t,. C: , ti s dce n.e., ,.

4ei vnns,k,l,i,nd,itei, No fn%n tt ;y .ac n:,! It

3 t ! , alc,I:t:fl
I tr. c,n jute qarti tkt 3k ni fll h.
, ::t! . .3 t. ::
it :ria achia::, de 1arsl,aIt Satalin in aj ticetul sin despie prima cpure Sal,lins. old ifluo eantirale nrni mic* cit bun awl, nit,,
I
jar
$(: ksate cl. abp,,de:r, tonfirm tre,a societitile notsbe 41 *1mph, intr-t*n antimii raport iDtre sCopusi 5i niloa
co: ecte
: $Lt: tOiI1:4, Inno fn
w tnpe , hp np .i.n$
, , fl c
C ;
n,,,,I;tc,;,. :1 q,:,:ft fs. .4et.a..j . ,I.t:!c hi b.t,:. 01:..): I ,l,i fl:
.a.u:rect.qit
,.i hi c ,,,. ,; .
,j..,,c ttonnflicI Ic pa.4. <. tell, ieu pro.baclia. cu afit decAnt in ,.I,,ndnigA da, . autoci ciod it tue toa,ne asic, in (1t dlfl
w4 cvcient: in hiar 4nuJ bel*iag ulue indepir larea It scopul unn%, traasparerna si reciprocitatea niporturilor ociaie,

Lste
__c.$ ,*4i:tt :tlr:. ,:dt
1
4., .
Limo! e* ijici t,n nnnnn?!, ,rk:.r. it P
,,
t: t!ri:n ;.-
:
t
1 :;.,t.fl
:: n,r, :, I?) .,tifl.nw ny. qi.
1,.T,,.ec: ciii tiiti ti Iii 4 iIflltfl qkt ,t.u
I
pine! utIst
.. n :qe
.
4 :,
d ttc$:It ot . d avoilt. p nnr cr csv,ae pre.duivita.a
1 Ncclxezt vrh,n,huiik 1 *i gemeeze )art:iIea. Aid flu

4
tc,cma, )evole o.:Iin cit piodu. ut, nu ,,ne.o,le ognulu, pe mubre, trna dintre surwie pu;erii in econnn iia darulu i W a
.,:t, ; !r :i. schi,nb,Ivi cintholk, 4, raflthaes
vi V:t
t:..til :ct, n:,I:;I;; e.fl 117: uI,,.:l In ,,r.ti iI;c!tfl1,tt: buni in e fir Al I 11W ui.nl; a, r,,,,. e., v ,c4 hnt: cn.
:
,,
t !, :
ni nuth. C:) tste, ,icgai; in mod n xii favt,are:, domisirn <a C;, lit, an ,nnd nnlstflkt ik Ia un In ,c,Iab 4, aa
94
B. ,o, esic
ozmi;atc raz1141i (s.4rkit. strut raiU. inteineiati
Pt Iunwi, ci pe schimb ol concre tintre persoa ne. Pa
rstt :istfrl ,,cI;U,it?,, i)f).t!e,l
7 tt
1
: 1
.it
P
1 ! .c fr e,
i.1,:ti :
:., han, aite o;, n,::,?, Pqpt ,!r .:.sqh. ,
I
86 / Sonetntrn Us consum
cicbflui de sdmb contribuind Ia valoarea obiectulni scbimbat.
Aceast dialectici concreil i relational a bogMiei 0 rcgsim
astizi invcnat. ca thabcticj a yJrdcieI ;1 a nevoU nelimitate, in
proccul co,tcurcnei slat diferenderit caracterisdc penn socie
tWe civilizate i industriale. Acolo unde flecare reia(ie, in schin,
bul primitiv, adaiig ceva bogA4ei sedate, flecare relatie sociali,
in seciccdle neastre 4lferendale, adaugA teva lipsel iridivi
duale. cki flecare luau posedat este relathizat in ftmie tie cci-
laid Qn schhnbul pdmiv, aceIal lucn. ada r4ont En aceea
relatie en ceiIat),
Nut, adar. aid an paradox tn a susdne cL in societtile non
Ire ,afluentc, abundenta s-a pieniut i flu Va fi restituitA pnn-un
surplus de productivitaip San pun desc*tuarea unor noi forte pro
ducdve, Deoarece definitia scnzctun.IR a abundentei i a bogiei
se 4I in organizarea sociai. numai o rcvolute a acesteia din
urmi si a raportuuilor sale ar putea-o dezvlui. Vom reveni intro
bun zi, dincc1o d.c economia tie ph, Ia genezothate? in lend
ci. avem consu,ni,fl consuinul sUnic din care flu existh scApare,
frate geanin at rarittii. Logica soci4 tnt tea care i-a ment pe
piimithi s cunoasc .pdma (i singwa) societate d.c abunden$,
Ca este tea care ne condanin lao sAxtie lwcoasa .i spcctacutoa.sL
Pentn, o (cone a consumulul
Mus$n jul home czconemicus
o poveste: HEra odat tin Om care tdla In 4inutul RafitAtli.
flupa mulle aventuui ii o lung dThtee pin Stilnia Econemic&
,.a intlinit cu Societatea tie Abundenta. S-au cstot an avut o
i raW can se aplic societtii giobale San istouici.
multime tie navel. .,Fn.museea Jul Horno .rcono,,ikgs spunea A.
N. Whitchead, consta in accea c dam exact cc cautA.4 Aceast
fosiI4 umanA a Vintel tic Aur. nscuti In en. modeinA din hflcita
impreumtre a Naturil Omenesd cu Drepturlic Omulni, ate dotati
cu tin puternic ptincipiu tie nqionalitate fomnfl care conduce 1a
1. cutarca flr1 nici o ezitare a prepriel fecht
2. preferinia penn-u obiectele care-i vor oferi maximum tie
saiistacde,
Temia consumujul / 87
Once dL,curs, profan San savant, asupra consumulul se articu
leazA pe aceast secventA mitologici de basm: tin Om ,dotaC cu
nevoi care-I .poartr &tre obiecte ce-i ,cfc.r satlsfaciie. Gum
omit! Cu pricina in ate niciodati pe deplin satisf*cut (ceea cc, tie
ahfel, 1st i repro*cazI), povestea se rcpet Ia nesfirit, cii limpe
zbnea perfectA a vechilor fabule.
in tap ci, miii ,,niu peipleqi: ,,Nevoile sEnt tot ccc. cc pont
fi n.ai necunoscut dinIre bate necunoscutele tie care se ocupi
;dlnta economia (Knight). Dar aceactA tndoial flu face Ca
Iltania despre nevoi s an fit tRail menu tie citre to adepW
disciplinebr antropologice, cit Ia Marx Ia Gaibraith, tie Ia
Robinson Cwsoe Ia Chombart de Lauwe. Penn economist,
tact vorba despre povestea 1 ,utilitl: a dod un anumit bun spe
cific in vederea consumulul inseamn a-i distruge utilkatea. He
voia este, afldai sadscutA deja pun bunurile disponibile. pun
preferintele influcn(ate tie paicta produselor oferite Pt ,.piaA:
aceasta asia, in fond, cererea solvabitA. Penn pstholog, asic
vorba despre ,,motivatiC, teone tea mai complex, mM put in
object-o,iented, mai degraM ,,irntindodtrnteV tic tin sol d.c
neceskate pretxistent, prost definit. Penini sociologi si psAlm
sociologi, care yin din nrm, avcm d.c-a face cii ,,socio-cuuturalur.
Nt. punem La indoial postulatul antropologic at mci flinte huff
viduakdotate Cu nevol ;i purtate in mod natural de dorixna tie a
It satisface, nici libertatea consuniatorulul, Rpm) ci ci ate o
fiin conent care ;tie cc vita (sociologil n-au incredere in
,,moth%qiile profund&), dar. pe barn acestui postulat idealist.
admiten, a exists o ,,dinan,id socialr a nevoikr. Sint invocate
moclele cit confonnitate i cit concuren4 (,Ktep up with the Jone
), extrase din contextul tie grup, San manic _modele cultu
3
s.?
Sc concureaz astfel wet pozitit
Penn MamhaU, nevoile stnt Interdependente l rationale.
Pentru Gaibralib (voni reveni), alegerea ate lmpus pun per
snashine.
Mnte-Jo chombari tie Lauwe, sociolog franca, anion, puinire
alitIt, .1 unor lucflfl consacrate conditici femeli In socictatca occidental
cnnteunpon.n (ii. fr),
I. tinem pasul Cu tanilllajonnr
 1ki 0:, Gcntt..i (i psusn 4w), nevcnIe sini nicniep.ndente i
aid, ,,stunda,d ewkagt no de,emneaz aGI matevialitalt;, bunt,
decurg dintso expene4 fonoativ (mat degnebi de; k dianr-an
rilor (telnizor, bait, autornobil etc.) cit idealul de conformitate.
.,aicul , 4ionaI).
(...g,,.t ,,\:t*tj1*
Penpectiva socklogic tic Elne, ins, pit be. in aGira .e!ului c
,. ,,. I. tIil1,ip h,rt, stri toau4ate
.
unr,ui,

1 e ci rr.pfn, niitaie n :icun n,ci.,,i:t rk&,t t rtt o .k
, .,
t :. :,:
,
.;;:,:

n.j .4w
ij es !,Luni,j ie iob ,qk ij.j sic p.1d 3Vrp :Uflc, t.,nJL net lb a .i
ttbun aibi 4flUfl.t sen1rI:caflrt dii pe.sjocdv&. eoui sIefll d.nt pakncr, CLe ct (Ic61e4w yE titsu.L psin niclia :
1.
.
It valo. C. Ace.s1 afinoae nc dezv%i.e o viziane asupra conqu bunurilor eensumate sati. socIoIQgic vorbind, cut.uc individ fitce

mulni n termcni tie ifltegrdre: .Scopiil econo;niei no este maxi pane din ciatare grip deosrece consum i c,ttare b,inuri , i ci flu Ic
, u or , t . .
in I
i n is imiz:uea cs,n,mI itCtt in nqsura it care F.c t pdrtt ChJ)
V Up). prrd* LIst. 1
t!,tr,.ni,, In n,t,q i.a!i t.ii f.rrn.afr rtl (t;Q ctpc: ea41 tsr. Ifl.t1fl.Ii C
fl4W. ,eZer ie:. dc:,nrc :.p.rni ineIhidiebi u ohic..:e!c ce. ,i htp::
1. act, i nu aIi. leunut k in Lint. tie de prnpria puzipit n lefliclahi lentt asupm .aporiolui clh,tre in.Iiv.d i pup. Ccsnfonnst,Ica &
oclafl In din urm, tea Cent impiane s considerim coin
cdt
satiSaciia snt scud are: aceesi adeccare a until subiect la ohiecte
pot tan,;niul r, ,mumn ontha fenv, men social esse c,. dlfrrenza san a unui subject Ia tin g.up, luajh?s catr 4, frw*. confo,m unu
Ivq..::tr ffi !t :.
. c hq !n prinipiu Ieic fr echhtlc!1t4 (.ncpictt e ,.nev:.r As .
,t tt...:i I:Siit3 r.:
,!

,
.4 ,atnnih sot. 1kr.u-, cxpre$i. arci cic.q, :i,,..::uItc;.
i .
,,
.
tt,p
-
t , t1e: ,(? rt:

fl!It .,uiihiattr CtOtOt11Ut)! $ cinl,,rrnniu., Ct
*
.oSc, o;i, ah,, Ca c joyn i* Z ki. N v .1k fl4 inal t,zvaz a, it exist acec;qi difc-vcn%k ca i cc:. stabih cit Galbniili mire
c.biectc cit nds.ri, tar atisficesn br Ire in primul .nd sensul cooduitele care an ca finalitate profltul, mo*aia. pccuniar%
uzei arlezjunj (a ace,tc yalox, Mersea kinrlameni: ,l%, incfln tipicTt penhin sistenwi capitalist tr;i4iponr, icoinponssnenteh
, , ,.tn !Y :, a LWt. ttl ? *flt :c 13 t
4 ijt,! 4. ,
tic trlrn!ifln.ic si tie ad.jnart spc.iGc e crrH:r.i.:n!:
, ,.,, ;..:t
,
(ivc :. np t j C!,
4 . . Ss..
U.
to. Iruble,na tund,,,,acn!tt .;or ;ip3tr) .4n- .tIii
n:,w. .
, .x.Ph ...

Sc, mi,, I, ck .n 0.1:; *
snc.v))ogo p,oretirk,!i at confnnviA, (it it (t,fl .::r.th
I
AceaA secobgic culmineaz cu notiwaca dt apart (motiva) Ia economicti, penlru awe consuamuon4 ,sn1ne.
in mod ideal, tin indMd tibet in calculul su final nqional, tnt
s(andend
.
4
tackag? defir ir cit Tjesmy Ca aa,nmblul bunurllnr i set vi
.flr C I I itUi fel tin..
accea a condijionAril nevoilor.
pti ii bstS ,t! tnt
i)e
,.
1< t
tr. .r:.itc*; .;pr,rqtj

tLTt,&ST?f l I;:
..Par1.or i c%r 1.,:
,,t %;jf%;: iui I ci tic I.. ilti ckn ;.ntnr nr&,.r:i y,,t:t,Lt
i!cI,te, I
fl;%
:nadw1 nifot ttj j;; kit fl, mijic. ()epas: tie un. visai sit
::
.
sn,ilo; fl4i .Ic rn pul .ici.tdc :t dcvv nk it ri,, LWOI .1. Li> s
lW. ci .tste hit is Is cap: se rezumA the,i,nthca,, Rk of I1. Chin cureulul de;pre so.,ientea cit consum. Ezaltarcu abundoalci i
Iarnenta(Ia Pt marginea ..nevolk,r artifici4e flu ,,aiienate .ili men
I, :nrl,fl,, u,dos$ At S&a,,. 4.j frs :4 Pti.n, cnsn.,.n 1
,
te.7& hnpcciin. acteasi rultur4 ale si acceasi idenlori.
mas
r .,
at-.,tit c:;r.
,ls:,
irvo, $sit dint,, c.yPc fi)e?t4k flit .i,,t. ..S
It: :.,n:! S\ e; a
I

t:,,:aifr !V:,:
Ir,cljtjc ji,,..oifl. I taIIr.iirIt, : t ,e ;;;,rrnci;t, t
,. Cs t:ffrt t
,,ts: it. dk ,3tj: ifl(i
cars
flt.Uti nnopt fit ii,, (z.utoosnlnl :., crc.nomu) t pc4ili . mei iiguroai4. Voni vorhi. .4adai. lcspn
.ptnt, hre awho, nedina 4ecnnda.%), tn hp. careia nhtR sod on euro- .q iddle acestuia, poraind & Ia cdt dou cat 4 ale sste: Em uknfr
pea., dc-a,, dc at t nOD)?,
;1 Mnd indwa*.L
stat
4
 * cc4e1ne. i a, eonjumutui .
Rezumind. Vom ,tpntle: c probiema funda,,wntaI5 a capita obiectiv, puninti iii srcnk procesul Invert Otnul flu a devenit
ismuIui contempordil ni mid tate contradkda rilnare ,maxi pentru am tin ok,ictt a] ,tiin(ei decit din n,oenentul In care auto
mizarca profituitti i sationalizarea producuer (Ia nivelul mobilele au devenji mai greta cit vindut dedl cit fabrtcaC.
antreprenonilul). ci mare o productivitate iirtual nellmltat (Ia As&I, GaJbraith dcnun pretutindeni intenslflcarea ceeth
tebnostructurii i ncccsitatca de a distribui produsele.
nivelul 1 prin ,acceternb, artifidai& practicate cit tehnostructur in
In aceast faa devin: n:.iI penana sistem s conlnik,e flu numai expaa*iunea ci impc,ialistL care fac impotihiI once ineercare
.eparaftd cit produ.ii.:. cererea cit ccnnu:n no omnal pit- de stabilizare rc,rni, Veniwnile, cumnisirik de prestigin ci
ci j cc cf
irif,. tiod, in virtutea a, %$a 1)1(1. Efectul cuprasolicitawa in ,rntor fonneazA un ten *ios $1 nebun, ho,a
I ece. I In .1, C t ante,io,,n :.c 0 itt j3! flthlttW inferi,aI a ,cnMoutniui ncufA din ex.lI.t,r:t ,wvoilor numiw
: r:,t ,.t! . :.

cart e c,ftntLi tie ncr,!. ,,flzik:&e,

, , . : (.p;td ti n :
1 wwen! _vetthni cit. rr,en.u -Z
1
s
. 1 ;:Iegerc. tie ex,,id :,,ift c-(tren, k fltm,ivllAb;It_ u),Hc i:na:

. .t:pt.L U:., zner,i Ne!ap w,a.:i .,i.i It iiiI.i.. no r,i ;:.pfl s.c art e!t t t.
., T.... r. drr*IWi ljra, i %* 1 ,Iirir pr ncvo,k m,Uv,d:!t:i ci nc tt,;nin
i
:nt I., pi rjmt,c:t,:I (3n4. etc :dpT n,h flw:.i;h, e.
:. ,r,;!t
s!, jha ,u teql nil n i.:.t rtul,., ik.btk irmIe., tin p..rc d.:
: t: : ,:: . e,., tt,4lttfl,! .1
,c
.h si,r.tnu?ui care ore :,efr dc
. .
..: a-.r,e. .7 :::

:ant. .tr bun, u,I a, .

i.todati un cniana i prtsdgitil tcbnc,sisiu uril puaui
... c, clascA
rt:n
. t2:.r:_, ,,tenului I,ttt cet.. cc
numt.I- ,./fl*r,y :nrasa4V
vedere social Lii,, ra, Mstcmul acapareiri ..hcctiveIc sociak in
1 , prin p.Aci. it ,,ffliera
4
propriilc objective pe cart le cia
/ :,e,jcW, unde infti,.iiva pcsupune ci apaflior * ,,nuniatoru1ui propniul beutfidu tki impunt
drept obiectivc soejale: ..Ce e bun pentn* Gcneral Motors.,..
d *e repercutenl. petn rntennediul pielel, .supn. companlilor
Intlo data, flu Ilutem dccii d admiteni tntpreun cu G4braith
cit produce. Mci, di,u,,ariv, compania de p(4ucie estc cea
(i tii aWl) ci libertatea i auveranitatea flu sint aitceva deck aim-
care conwoleaz compwtamentele pietci. dhijeaz i modeleaii
pie mistificiri. Accnt mistic bbe tntreiinut (in primul rind
atitudinOc sociale i ;n,voile. Este yorba. cbiAr ;i numai Ca I cit cRa economisil) a ntisfaciei i a alegcru indMduale, cuhni
endirn, cit dictatun, z.ncraliat a ordinii cit prnduce. nind as a lntreg civiliraie a libert(ii, rste chiar icleologia
Aceast ,,filier int,,:a,r distnsge are m&a, .rea,ti valoare sistemulul Industhal care-ijustific atbftrruI s
1 oqi fanoiii nocivi
.rifrr* mitul fun,:,rr:roa1 a) fUierel clasire, flier punt ci, in
colecti* mizria, pohiarca. deculturarea ti. Capt. ronsumato,,d
.,t:r,imI CCOtIC:fl,i(, tniivnioI r(te cci care xtci1 punt. Acest
este suwnh,, iner-niungM cit urftenic, unde ?iklolm a Oief ;-fl ,
$ t :,ivh *F :i I, 7!1: UIk,t!* h.
kr ;?i__ Uhen h,tjt% adicA sb: ,:: t tti ru
1 1
t, 7 :i4f::2: :,:!e. h,..ii flQhj
.tr:.t
tea,actfd ,4e4..i.: ;i dnce m.d hpntt :cf.,J:; Nt
Jt lw L. ,is .:.f:! ,dgcae. !i:th
i ahin lc tt 3wurt cnmetr.. t Bbs, .;

e,.n 4tI:,0iet, ..)rl$,.
: ::c g
t omt. ,4q,,n.i,,i
in .ii::, 1,.t* iii,tcit n I ,iiti p:,ll4:, tfi inlrciz;iI :aparnl sxpuc l;,ry pceaq i,fl,.)j*r , , I; ,t I,,,.,,
r
:. t:. ,.?: I tk%curaIe .,ne si p cflncl iytnaJv.j, : .4% i
;. ,,
,..: ..\ :,nnp tn .%i
trrnic1. petite u C! v.1 .c.n.ajttjk* :etta ,,, it. ft t t ci :
s,... .___.:n.... t,tk;j, :c,q. do.u
.. ,.
.,. . ,,
p.tadoft!ez:,t3; .,Ikn.1 : t4e . tt,ti r , .,,
- , r 7 ;indc
)flqr: .1-i
1i cit. dat i ii *
ifl%i$ca in pcrnui or n A .irctt pitces 1. Este vorba te :I4na ,andvoagul..ner ttI t* !4t (EJg).
.1


tatea
t t
:,

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di censu
part sun

onsurn, Oar g,,:.ljt,

.,::re :m:i:. att,
:cca,ra Se pretedz
pcsrulate an,ro
.:a.,qth ,rvit n.1gii1uhLi D!

I ecnninnwL .4ceatii Ito it. PC talc ant pur.a-o ,fltmi a

4wI , 4rst. tuhil cc Gin ni. cure m C Ca fln.fl I., cc i mn,

&n.i con,uwndid
:t

/ y
tt I) ts; Itneti C ifl t, : %I( 4edflc*,03r1: U. v 4 ( .1 K t
rt ,4eflV:fl :,,r r
foe IA: t (1*4 t)tU)fl thu :ifL.n, hi en,I.us ., isse ci,i
: -, .tr I I ..,:,
,
pi U , S4Pflfl ii,,, nd, ,.:,iA t,
cw.!uti., .
: . tts..:.
1
rf, ,
,.flJ:r
Fe rtit i cecrut.! 1: .nc a fan s, Cpu n
, ,
,_, :..
,, 0.: u. n.
,ftid: ci ,$lIt,r
I rn :,cct t :d SINk a. i: jfloc prdw is a; I,., nak
!u .
c.e?g,libtfl.. p j.$.in individual. r.4r e: trth., in K si ten find puse, ar wehui picat ccruc,iflttfO .flio4(!i ))t
deer
.:rcui vidos at st,tkf,cPu1or auprnxoileiplkate descr4s i.t:. nw4.s. .k cc suit vuinerahili aetna sumregh. A, fi pita ut.,si
In
SW, -; :c: poat articub pe o organizare soci:,b Ia fri tie annoni pun.e tote.! pe aeann imel natuti .snine si nonaIante 4
oash i nevoflor colectiw. flat acest dezideras ene absolut utopic. hnpnim sistcmului o zesponsabilitate mecnniet Nit exista e
1. In Len CC privcte principiul sadsfactiior ,,aulentice sat. tendinli ,,fireasc* spit nonalan mal mutt dec11 ar exista urni
,apifiriaic, Gaibraith st d&c impouiva rationamentu lui ,,spe spry suprasoflckare. Ccea cc Galbr.eith edt l face ,-
no
cir, at cconomitilor c:i a femele theft..! mile nit dovedete consicicre Pt Indivizi jictune pasive ;i neprib5uite aic sl,tcmului
sM tewmte, pdn .rhi,itionarea anti rochil nol, aceewsi ectc etilar logica sori:di% a diferenticril. puo.:eseie disdnetlve ri,
u 1
c pr car r :n rntjncjtor mnf,,,n(at de latin bam ch,s;1 i .le cast, fkndanteniale in suuc;un snditi, care :i,
r . ,, nxi IC ,z. <Un pith in ic!.ia ..dernc. ,:iIk,i. Pe tU I.v,
. .4;. ;e:c ai.i t C n,e ..r,I)gjP
:
a %r:t
, .: . i. .:, ,1J . fin. tw It crc t rent jnnisoza roare in :ik, con, m
.4%:.; I; :W;.I.iit nIfl: .4 ItqI,,,e :CCu erhna ccI.I wv5,!c &y .1< .cmn.: j difpr, 4 s,
.. ..!v:t.t . httt:at% ,,.of.1. n..,nc no, nnuf ,v : ftit, ik .t athfiwtje! in 1fr:j: n!c
I
,
:n . . : 1 tnr: de vedcrv 044 tt iitii. flhtidnIUItfI cit. T)otiiltk id,,,iv ::t _flrir
4 .
:.. v . . .,r::h:,, tnt :tt .r a * : . , .: :.i::,t,_:*. ,.c.lid itelin :.oi, 1.btn reveni w,upn ,,ceusr,
4spen
Ii $ t. cc al i .5:. :t, Pfficerea Ar nvi Ia televizor sat; a
! ,.Nwvuilc ,tntrrulitaic fructu) pro4iu.ci, aflnt5 Gal
in
. !,r ,i lucre reedi,,i1 dc, vacanteste Uit?. ra o libertate ,,adc
brai!h,ram neconving\rot Inst Pcntrud,. si,I,;ctstacrlucict $1
, rmeni 12-0 retnutre .a alienate, nunru intelectuahal poate
t
va,tU:i dt,,,inificator, ten, enontati in sense.! pe n:rt ci intelege s
tc ;mn aa ceva. din strikzndudie idealismolui su monlizant, conkrt, flu este deck o versiunc mai subtil a 0 aotcnticit(W
deck muir s*-l taxeze drept ailenat.
ceea
2.
cc nfl face cci moralist
nawraie anumitor ncvoi
a
4 a seduc(iei artificialulur. Gal
In privest. ..prlncipiul economic, Gaibraith spunet
ceca ce
Si-alit, vrea a spun cii, in iipsa sistemului 1 ncducbvist, on maur
.i te nusnim dcz,I,arra econoinici rnnst In mare msun1
nungir cit nevol n-al cdsea. Ca. produciud ,,nugnite bunuri
fl;t ,gi,,area intl Mn:sgii Cite permit?) anparea tendtt,ei sA
scn*, inIreprindcrflc In acelasi tin
prmtitc.
1 mijlo;itcI.
toate
elc a., n5.;i,: ntg ahiective1..r le enit ii. In ccnse etc si,seqie necestire itctelnIrU ..pr>he. ,tq.4a,, toaLe it*h
.r;:. tt ifl,t Nt 4n, . <rflpitti fli!IflCt
ct,..i!.: !a cer. p
r.j:r I ,Iv t
r
E;h,,u itt :It.lfl(1 n,Ifq t(
rci-rr t urt
ft ttr. tren.c tie nroie w rec: ;:ecift; se ;.t I
.,r ,
:
:t4 1pIbecie :wcot p..K fl !cI,,h, ,. ::...., ; i
, sVCfl,flC i ,
:. tt:;. rr.ten,4, C, ,.. r,:. w t. i. t
, ,.., ,
:.parj.I ttt
i r::,n,.z C:sni:,t,:r,sti, :_,r,t..fl..,,._;..
0: ;,.iesag&, dcn,nnm Tem*, fln::.,t / 95
$ $,.iitfl:tC4M1Ui nu este is WTfl ii flHt drcit 0 VitflflI SaU Un foqa de munci no rn;ti ,irc ohmic de-a f.ce, chiar sinq .aooicul
$ ,o, ;t I:sce Ia feZ de adevinit .u. ,j;iet .ihptim actasti viziune muncjtonilqj r.,i pi ,,I,tq,j iwncii sale Ia fri rim,
fl (ti %k
i::.tfi .1.tpre cm, pu pile,.. a: rze deck in scoaten:, schimb mi m,.i re n inic etcH race. Ia rindul ci. ru .r Ist,I .i
:,dLco Uc: qit :,J$, ci, it. r fl decit refit xi cret si pi; co;i4, ok l,i;;./,i;t., fi. cu butvnjt, n.de e

flj&, t(/:, e. (4::;, 1<4 it, tw vci G4Ihraith i IrAi adepu Inir :

.. st. S :ns, .nflI:p.r; 1w :nre cit ..,yt,uyn. . r:..r,cit,!..i!1e.?j ,t 11dntt3;c( r:.
:..l, ;S ak:;:. tr4::..,:.n...:: .:,,
ct,::. :nS;e p.,blidtW ; .i ten t: * olUn ;..t,t mit sch,
(e ., ..(
d.4!: CAZ i).Wet .tctcptid j%$ftiI?!U :;er .) t
.It.:t,jI*fl h,i: t 4tt c. Pt I:) cnnsilctu 1pntii
,cts,.ss nt VC:lC %iJIt. j n In
alt din p,ihiric p ,v.. ,,
:,.. %4,2, .,.,,.t..,k. i;. pnht.;
i
1 c % itt ,:: Ci !I:? in !.(t a .u.
. :..
!t14tt t,ubai;Ic tw. t.nt ! ci t.,ntl .;rtI uueti t!;.k%$i:.. I:. t ,, A,
4.. rn;.:na. Ck ,1ou. ttip( 0 K! U * *1 Al fl,Uf, p it;! IicittIt.;
!
a zudi,!, 1: ,>tit rc t p: ,cttc md Ivgra nqt I: ,: t
i:c:,, !: : I At tt t:<?1 neitgc:n c c ti ,,.a Irna. jflk. ;i m, cxi.j :h.,
ma :1;,: ht
4 .
prodace una flu ,r..., ;o k.ja,,, ci, obiectele rc sk.tem d nevni a 0 Ye:Ii ilrgtah. nu sEnt ahttt., dri 6:,,e :g:fl;
a c 1s, 1Q4d cpnstgmato,,,,, ra .11.9.. .,,blluinit globaI In cadnil avansald ,y,frm:stgzjrh ,aEonak a foijeior p1vdvcin. 6 ;.ir :y;djJ
a
(U.. qIiflI al fortelor productive. Ns:,nW in acest sets puteni dua4 unde 0consunn,V prein mifeta icgicdsi necesalj .1
pis: i tehnoswuctura ii exlh,cle nnpniul. Ordinea d.c pro
ilitco au ,,capteazr in proprlul be,:etkia ordinca pMcerii (Ia Aceast teorie peale cit ulfica tin numr tie misterc incq4k :ibilc
t yorbind, accast afinna4ie nu :..c nici Un scm). Ea neag pentm ferven*ii susdnto,i aA .alienarir. Ei depling, cit pi!chi, tap-
or:Unea plcexii io inlocuic$e reorga:iidnd towi inir-un slam nil a En plin ,.er a abundenteP etica puiitan n-a fost trw aban
<ft foe productive. Putean urnthi dc-a lungul istorici sinemulul donaiL ci o mentalitate modern care exaM pI&erea n-a Inloenit
jp4t.rria1 aceasa g.mealogie a coustm:i Inca veclul maIthusionim moral i autorcpresiv intmc:; Sun
I Ocdinea de produclie prod c m<qlna/for*a productiv. a dcn*qd a liii Dirhtcr urmrete rsturnarea 1
pegn tchnic radical diferit de une:If., in.dional. acestorveehi siniciwi inomale 0 subiacente. $1 chir as>. r
2 ic produce capitalul/for*ti prratactivii raonaiimtA, slam pm: nu aavutloc niri o revolutie a moravurjlor, ideologht pl,r(nh
;..,....)
invesliuil s de circiiIVc:. ..d,.il ditedt cic bogtia ,i Sc aflA IncA Ia mare pitt. in ;malin timpulni libeit wmt wdr:t t.n
,n, I ,.I It schimb anrenr,nrr, cu inipregneaz4 lcmfr piacridk tparcnt hedonistit, ,,e, .,!ki:,
p. *
e ttrlq 1.2 i ,e:
nbi . Lii Fo: i ptc.ductiv n
s
3 c etica puim. to ,o.;,rnit,;n, dc sublimme pc c;oc e
C,..:. :t.. .ct e ,:e:r), .1 rsfl,net,. tie .h.. tie depiMrc It: ,pIccittflt dc, rnctt,h. ;p,u r! ;:, , :
41 )o)i. F: en: tt4 cte mpukk.;c./ .%I%fl.ttt t
:. . , %,%i
.ct,, r,;1f, fflt.t fl ?rflQ7 , ii ro, let, (ura: 2 ,:flp, did;
o 4! tfl,:I hi
. ..

,
:, t .1:ec::o, CQflfl,,fl, t, a rat, ( ic t r i: tc: ;J 4e Un. t*)r* (*. ,
. . t. .;. . :, I..? si fo!.t pro WtM., 1.u,oi.:d C I.!o) ch ifl,nre : !c r:,nt, 4 ,t
n,t* r:Iot .1 \:c.v,,j,. ,,, 4qe,n. b a, eI cu)%Ofl%k:1 iU Oji. or I;I4 lcl: 2jntti o:I.i! *y.I*
, , , . , :
, :3 c. t:: r<a . iw ,. i;ie..eIraii!e !in ,t;i$, -:

,. , je e!.,j :,b;:.,.,j .. n.vnjt
::.
96 .: taka .1. tmzmm 2oiia cons,nnen;s: / 97
o :$ is. v.. szznnatd a forisler ro*uJnur no c de mitare aadar a elementde confori, ike pvstiqiu etc. Acest ultim domg:,in .:svc,
evendic de Ia edca 1 or(it,t ,sti ,i putitan monla (apt, ccl propriu (4.ntWiIuhltfl Mci. tot felul de obiccic piti flI( Ii
ii ,..wtfr,tt a tei tndustriale, Fnwgr 1t ge*nnlizat a nivelulul masinade spl:u c. elnnei.s scnuuflcativ. In Iosbn* ,e,.,nrh a
ii (:1; ,.nv,i . A his) pin IL pul6iini) in areca a rnbt4%I,ilof, .,hk-eiele nu mai sint Iequ rh!.. b
,iu . sau c, e;v.i :f,;zt:L V..r,flaj din cu.iz II:,: ii!
./, :fr. I: <::: i ,1. ct:I,fl u,ttt :,kccva, Qe ,i:.e Ioicin sor&a!e lie kg: ii 4<.nnw :
a ..fr . i. : erve$c dropa -Imp rmIii 4 inrnnicnr de
I ... *t,.4j r3:.: )kbf$ !i1 lflstn,,d propt.rlhlc. bicriek s, .bwnzte ,:. i!iec:
:;Iic Ic C., iIfr)toTtr ak ,fl:VVttW! i4ieiEt St nh
asruIt 4 c artea% Incii a Junecj, a ,, c.,
hi an, l tilt dl li nn (tip,! rtt
0 t ;! nt ec.., 3 3, ire $tn pvm 3 ol gI) -1..
1
. i,:w a:!. ;tea !ui cc ,ucnni cx sej o viaqk nece,,,, 4 inar .%b..:%:
.
. t.
.
3 :,.., .,,:;
Jig kd In c.,)nv:I,):l ,%lI iC fli3l pih0tfl!A4tfl.. ,,1oIn:sv ,
h. S :: .wn:nici poihit: .c:unut estc Uebiliv) .srhi: at )1ivien. coht 4 JiLfllItb$Ze :fl.:S.
sa. . tI.:i IO)TflUIJ. 0 annie a ne tt a ohjitttlor (in cdI oboscaili gentntbr.itk eaNIR on Iasq de seynnificant, scn.,hi le.;,
a)..: t:, I: %fle i a swisfaclor. Nick ndsti, Ins. It aaceva. Aven 4 Ia Ce) ciun dr<, ;sOgtiI
lungul cinila sinzplonait se plimb
.1. , c en o imena tautidni it: .C.&npr asia pentru c Ianpnilor de cbiecte/,,en,ne $ cit obiecte/simbotieti in e pIi;n
.Ini ii-.v,is: echivaleaz Cu focul ewe :uk n virtutea naturu salt ha nevola (legaa iItouIeauna cit rmalhtatca ratjoin.Bl
fi. .gi.Jis Am artat tu ala pane in cc snAsura toati acea,tk tului), ci dorinia tnso de ma o determinate, ace :i logicH
x.clir: einpirist/flnalistA (individni ronnderat Ca stop 0 reprc soclale lnconente.
zcnI:vQa t cansienta lwatI ca legidi a evenimentelor) en cit Dac unn.im cix ohs tinaie nevoia p1 n Ia capt, acm 0 3.7th-
aceeiL natur* Cu speculazia nmgica a pmithilor (0 a etno facem intocmai, luind-o drept can cc vrea s past adici nevola de
logilor) injunsi noPunli de malta La nrest nivel, am poate exista tin anurmit object, fivetn aceea#l greea11 Ca atund dcci tipllckn
mci urn-ic a consumulul: evideng. spontan, Ca i rculectia anali tin inc bbcsc orgwnthii wide it localizei.z shnptomsiI Cnn. ii
lit ernenj cit nevoj flu ne or (lien nitiodati altceva deck ml alungAm de aft, sc cibrc$e in abA pane.
Cc) 1Uiflat al consusnului. Lumea obiectelor i a nevoilor etc utteR a unci tcni pennie
,s-q ?litoIogit raionalista ;, ntVt:.ltflI %i arisfaqiilor esic tot titate Aa curn loam rgancIc i toate functille corpi:fu deJa
I:, .) .i iwputincioa4cu ,nrlir,n., qra4ionajin Iqashup
pn conversh, o u,ja.1 1 arathgrn dezvMuit cit (jkre ,im!,fli.
t. ,u psihccctn:. :. S plirni: in abra fun,>
ia tot aa ohiertclc dr.n,,, iii procc%uI de coflMt. !e val) p.r ,r!.,a,
:%t:ir,t izej ,e di
,:i,..e ::,, ii: I, fl:!fltflhI fl*94 q..i.n ut Thnhai. .crkc,:c . a
. ;t:,: rie.:t rn.; ai ni a i ptrt4I 9) Ir .* a. r.!$I .cs,te..t;I:.. a ..,I I
t. tt;ri:ri jIor dc c.irc !wc imp. .I ut ff1, n tmci :, iLici


tL....)..!4__1r:r,..::. nn nh, : urn inipc.s4:ifl .c.e , ddiiirea. is . ri,.flc i0 .:
$ !lC! SPtfC lJi I Afl e :. ri. lit. ptflt I Ito t. 4 i t
t 7. ;..g :.rt ,.t :t:: vt:t4.1,pr4,e,S;:U. ;,fla
rxkr. am putet. qurle ci atac, ,lu,,e.a.r tIc It
t ,_4. tt a-v Ut ,-eV\Lih tu :l v..d; c.Uj.;;n sip.rfl: ,te U
;nt.bd,ik.. oen i Un !insi rh..:Ii


I:

/ S.ektam da cmwnst
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U,
*

nereaIiz3.
.

,
.

It 41 CUt St fl1 I 4 4
c.c ,. !:,cy
n!: if.
j,
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flkincfl.td
a. r*r
tic. tfl

in ,r,
t
ct
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1 idrolntfrc Si nfl ,j,,cni tic ro.ntincdrc

,ca%l.i flee Ix,z.t pe rare c 1

i:.,,,*,
.

consumuhd ;
Consiiniul cite up ostcrn cwe asig.thi ciytin.ca cmncbr q V,.,
:hrt puptilttt: Ck? in nceIai timp o nnn.Li in si.tcst de
:t tin,,r tie n I.v.
oate ifll,:mr,;i ipierA tcarc f. .4.
4. .t T ::s C .p in i:. turn,. n,re cA flu Ot niti In reca1 tie cu-c old o met:,ti,r .1.
. --
.npch% far, q mai vorbiin etc faptul c* ftincth. scici&f

, * I
,nr!:.I,i!A. ct
. ., 7, it tiut .4 , Ii.pre., o_zciuralfl q ,ili.ica,A etincoto Ic iiwiii$i S $ flltt4
,:. CrCftZ C.,
(i.e a bt.fl:$g: a itfl$JtIfl s;or rhica adntcm, - tfletrn anti constringn-i sotiale iflconsiir,)tt
*Iin,t p r,v& c nevcL n, sic wilt flCVOia de it iitncct, Ccnfonn acesici ipotCTt, i oridt tic pnraitor.d as pares, ton n
cit ,nevo,;:
dc: di&rvn(3 (don$a di wi.s soda)), atunci vorn uelege ci nuvoin nml st deflnefl a rxthcthilakap&icaii Ca Tngic social, sistcq,i,,I
svea niciodat vp, nticfac4e fmpth.u4 dcci nici nco ronqamului at instituic pe ban until refut al piIccrii. PI*cerca in.
definif it a ne.voii. msei apart deloc aid a. finalitate, a seep rajional, ci a raiooa
L%.meniului dcnin(ei i se adaugi a4adar (dir existl oat vreo lware indMduaii a unul proces ale cAn4 scepuH Sc gAsese in aJ15
rnet;.t&ni inn-c cele dooP) 4onwniul scmnjj3&.,ti ilor di&rcntiale, parse. Pl%cerea ar defini consumul ftenhis sine, autonom $ 5ni!.
TnIn: dr. nevoite puntioIc i
1
, finite flu an sen dent cacentre tie flar conquznul Inseiinin. tie fapt. aitceva. flacerea ate plircro
Iiun.. *ureesive ra) i ziz ,tn,nifici de.li p.ith petunt sine, dar consnnutl implici mai mu!? deck tale Carc,;fla
iu.cui procesul
ci ii 1 .1:;; duc tc.tt4,, :ckiri,e!e sfc,i: de
:.,..
esh, iluzb consumakrului. grijuilu intretin,it tic Entrec 4isni,:U
..
ftaupra ro,,unn,Iui, S. birn intnw, tis:em tenera;r4:
..

4. c.si $ete di.
. : i h p.nd;ctk tie uhji ccdtficic e4 tt

s: Lb Ot. 1 0r. pe t,t nnumatJfli
In ,,. c-,: ffl%. cc.oq,rnol c;!e an t4dr .I, s.,,.n!fit.i:ij , , -
n:, r .!. in cnietac, t1L
1, t, ..
a V)4:o1ta1n!ncg ic tniun, aXac: iporvnl pa obinc i
4
fl tarnika stntclnrnfS
t
fHJ)!HI. rspund tic ij; unorflnaIhticilncoldiete:accra
a t[InLci metaforice st., 4ewnata a do,intei. accea a produ Sft rcluAm prineipiul lul 14!vi-Stnais: cefa ct ronferi consumitlid
cer. p/rn semnele dilexcnpaie, a until cod ;
4
sor
tl de valori. Deter canctentl de fapt social tnt asia rezena a tic ,na!ural (sadsttciir.
minuitti sin cste asadas tuncia indMduaI de interes pin plAcere), ci demersul csciflial prin care consumul at diferentiaz
interrnediul unul corpus .k oblecte, ci accea, nemjjlocit sociali, de natur (tate eta re-I definn a institube, slam tie orgs
tie crt;imb, cit comunirA tie distribule a siIorilor printsun .
nizare, cod). Aja cum skiemul & inrudin ant tate intcinea. is
cm pq. dt seynue. ulaini instana pe consangvinitate $ flhi.qc. tin dat natural. ii
A, 3nz$ consumuIi, on ,r;jd In ivrth. lu, de jilicere, ci it, a inInuin aibjinnit tic clasificiji tot taild sistemul rcop.s.
/ n* t:t? fe! c pr:.: Ltenrtt .
4
cn snubil no Sc 1ntcn,ebw1 in ultrntil iiislanii fltWtiic Si 942
.. ...,..c. ::T F,;. flu rot tic sernnr cfr 1)biectc.cmI sf 4(10 tLeflnt,
..
. ,,:t . .,. .:*:,_,;_
.tfctn :2epc t i,; ReuIe c.bo,4ei tepi.eint eticrs r,dun dc a p:,p.:
C;.. ul:itt len,eltot n ,tintl) unul r.Ip es,r,:, nd,ca d !ii!n I::,
;;t:i: ,Ii h:ic.,,ie:tr
in,ui ,i,.te,n de r.th.iii ale slnp de erignv hiolcF: p1n-:n
lr,fl cwingjc it di 4(t .$tfs.L r,*g,:hk .itoHc. .
:c:,,ett, ie !fl UCi3t i.::,.ntkerr.te 4 r:et It h,N
pt t...
1
100 / sonetapa,
un ansam bin cit operqiani deiflinate asigwsii uriul anume tip
cit comunicare mire indivizi i gnipuri. Is let se intlinpii cu con
sumul: on sistern bio4iimclional i blo-economic dc bunuri i pro-
dose (nivelul biologic a] neveil i al subzistcntei) este Inlocuit Cu
tin sLstem sociologic de semne (nivelul specific consumulut). lar
functia (undamcntai a circulafiei reglate obiectelor i a bunu
thor este aceeai Ca pentru femei sau cuvinte: asigurarea until
anwnit tip de comunicare.
Vom reveni aupn diferentelor inert diveise tipuri cit Jimh
cit go mal ales cit inodul cit producde a valorilor supuse schim
bulni i de tipul cit diciziune a munch corespunztor. Bunwile
sine, spre deosebire tie femei, rezultacul one1 aciuni de produc*e
diferit.e tie Lea care at produc crnintelc. In consedrn, Ia
nivelul distribu4iei, bunurile ;i obiectele, ca i cuvintele si ca
ferntile odinicara, constitute un sistein global, arbimar si coerent
tic semne, un sistem culturalcare iniocuie#e a lame contingent
tie nevoi si plAceti. o online naturali i blologic. Cu una socialA
tic valori i ciasiflct.
Nt. inscamn c ani rcnunat Ia notiunile tie nevole, tie titillate
namral etc. este vorba doar cit a demonsua ci flu pe tie at
sp.ijin consumul conctpt.i specific societAtii con ternporanc. Jar
observatia este valabiM pentni zoate sodeiRtile. Ceca cc itine
semnificativ din puact cit vedere sociologic pentru no ;i ceca Ce
a*az epoca noastri sub semnul consumulut, tate iocmai reorgani
zrnea geneniizac a acestui zvel primar intinn sistein ut semne
care at dovedept a ft unul din tre rnodnle specifice, poate thiar
,nedul specific cpocii noastre tie trecere tie Ia natud Ia culturt
Cirrulati., cumprarea, 4nttrea, aprnprierea bunurilor ii a
obiectelor/semnelor alcitujeac asifti limbajul noatni. codul noa
*n,. acela prin care intreaga socieiate cemunicti &i ti vorbeste.
Accast. tnt structura consumului, limbasa din perspectiva c*reia
nevoile i plirerile individuale tin siM deck nite efecte tk witj,z
Fun &,tcrn-ui San obtigi pUath
Una dintre cdt mM bunt dovezi ci plicerca tin tate prindpiul i
finalitatea consumulul o conathule asrzi constdngerea Institutlo
rndizat Ia plicere Ia care tate supus comumatonil: ritz etc vorba
despre an drept flu despre o pofti. ci despre ci datodecetA%eneasc.
I TeoHa gnsumt1ui / 101
Puzitanul at considera pe sine ca o intrcprindcre pe cart Ire
bole s-o fac s produca cit ma mult inn gloria mi Dumnezen.
Calititile sale ,,penonaW, ,camcten.l su, in slujba crora hi
,acrifica toati viaa. erau pentru ci are capital tie invesdt In mod
oportun, tic rational fr speculai flu risipA. Dimpotriv, day
in ace hqi mod, omul comumator at consideri on Eel tie suns
frideevil, ci fUnp*zdn. di p14cm i satisfaqk Un Eel tie supusJeri
cirii indrgosdt. adulator-adulat. seducicone this, participant.
euforic qi dinamic. &Le vorba despre piincipiul tie maximizare a
exlstcn4ei prin multiplicarea contactelor, a rdatiiior. prin Cob
sirca intensiv a semnelor, a obiectelot pin cxploatarea siste
matici a tuturor virtualittilor placerii.
Pennu ced;eanul modem, conauinatorui flu at punt pro
bitma s at piivcze tie aceasti constringere Ia feiicire 1 pMccrc,
erhiwlentul, in now etic, a] constringerli txadionale Ia munc
i produqic. Omul modern bi dedicA tot mai pun timp produc
4ici win munc i din cc lace mat mutt frroducer i reinventrii
neincetate a proprillor sale nevoi i bunLniri. 1iebile si vcgheze
Ia rnobilzarca constant a cuturor vinualititflor a tuturor capaci
tjilor sale de consum. Dac* uIt, I se VA reamind amabil si
prompt ci flu are drepwl sA mu fit Lentil. Nu ate, a4adar, ade
v$rat Lapwi ci at fi pasiw ci desfoa.1, trebuic si desfoare o
activixate condnci. Daci me, risc si se mulpzmcasca to cc are si
s devin asocial.
Dc aid vine $ apaxlia anti curlozUd univevsale (concept carc
tar Irebul expborat) In materie de bucAtarie, cit cultur*, de sOint&
tie religic, tie sexualitace etc. ,.TkYJEsusI sun on slogan ameri
can. incercati (cu) lisuar Thebuic s incerci totuL deoarece
omul consuniulul tate blntuut de teama tie a _ratt ccvi., wee
pThtere, oticare at fi Ca. No at tie nkiodatA dac% ci anumit
expetienta (Craciunul in Insuicle Canare, angbita Cu whisky,
muzeul Prado, ISO-ui, dragostea in sell japonez) flu a scoate
din tint o ,,sesizae. Na miii vorbim aid despre dorin, nici
macar despre ,gostur nu incIinaia specific aflate in jot, ci
detpre n cuotate gener4izati acthat de o obsesie clltuz
tate ..fiin z4m1liV sat. imperativul amuzamentulni, a] exploatrii
pini In uitinm picltuz* a posibiiiaor cit a vibra, de a it bucura,
de a 6 rspIitit.
 V. ;i:.....C;..

1
bugcnt pe tare it irnpune) arordat c.i)cuIulu previzaonal, invn
Cojisumul p u cue, :4adar. dat tin sector 4atw# dezerganizat, dilor ci comportamentulul capitalist ,ce bazY. Edca r4ional* i
dcn:ntce, cnnforn, .4efiniid lul Emik, Durkbeim, nu este guvcr dlsdpllnara care a stat, ronf,nn jul Weber, Ia baja produci
fl:, 15 forn;tb ci pat
J(:. !ipsei ilk m%s,,r si conhill esjn. vis,nukti capitalist modern hiv:,dea,i a.tfel ,n iatr*q domr.
r4I I am t:n.
ra
(1. ,c.;,,t.,,( U F wreu ii el,,; :,m;, n C
.,.r.I1V%fl%!rt
2 e.pu :,.cu
j 1
at .t .r. tt ;n C , iCt4 nsghi4.i i cc.ts;trnnIu MCtflni3r *1 oltct.nIz.fl flu, ffl fliflJ X2( thyvunu,
minute in cite indklu1, consirins in rest de reguhlc sociale, ar
re6$iga in ,1trit, in sfera ,,p ivatW
e .t.it el

, in inomentele
4
tine. .

nfl mal
inaij ri Ilbertite i d
in cre
:.cunc pcrson:d.

pnbtngza mn.wlui dnsg, ci

cusp dta hrngui tnbgzthd
twin tot
XJX-ka, at popukfii&w nsmk ft. ve,kwa mundi iudust*ile. Acclasi
procrs de raponaliza,e a fonder productive care s-a pflrecnt in
4 secci
sect.!:.! il N1\!.ta it Se4 ,t:i&f,r isi st*ic ::.il:;
tQrui
1.l;g :i.. ttCs Cr scmini XX lii cec (oriI .c,n u,mftd SptniW in d !3iSlI, t ii::
p

,,:
scJr!a!jLat n;,,te. n; forte dc ,n,mrA, ucbwn .& nc..rg flLti
S c4etak .. It ctflatkfl t$I* iotodd1f, 0 SOVWlThtt lit c ;uc COP,,i
(C r ase implint %ociaIlzindwle (rontroffnrlo -le, abfl spus)
mut se inva. cue o sociewte <ft dres colectiv in veclexta at for4e de consum. Mlvii economi sau consumatorli
centuinulni adic on mod non i sprcffic 4, so&w in raprrt
--
anarbici die
din.intea rzhoiuiui, Itberi sA conn,ine sau tin, nu n,:ii an v
ni t,nnisi. :.,nr ti (rte c,, 4nrtivc I CIS titCfl jI4: P4)fle ci$i II:. h, acctl sister,,
* .n,a:.
a
:
4 :.
En I Itn it L..fr,tk .,tni,,i.tl, :1 na a t n,.I$
I fl: .:.:
!
_,,
C. an infl ilt,,, onu.ft en 4 Ca ty ,ntoIute Ufl141t ,htflrit.

nt; .
Di ,.
m44 t0V kt 13(A) lo I 4i, Lcw,4 ep3ia nor separ 4nla .)oreroas i crok, a Prodoctiei cle vinu <itoiiva:
sth ban hal tue eNemp)ar. cad, nib preteii(ia <ft a iispId. Ie Consnnrnlui, in care Omul ci dont1e sale ata priodtate. Nic.
a Lacitita ad es,,) Ia .bundent, cit incuraja
a inentalitatea hedo
n:I:i ei ak .1 0 eIibcn din cIngile cchik. tibuu
vorNi, Prodncia i Consumul .*ninId tue thzvsr Ii tnnn
ale eccrno kg& ek
,t.. , .., , .
a: +:, U a
LIRitJ a foqrior
refnoMtr.re
:rr$I iripeflfl iv arc ,*c ccl Al s,reu,hn.
ftwthss*e
$ dr eon*ni it ,wertnn,
,.(::.,:ntcjsn ,c 41re .:1r. 3: iflf
It,

rtt:.,s :: t:,Ie,: catlctfni,n frnhlrr 1 Ii tati, in e *e:s
t kit: ,iai:; co 4; lb Ti: .g .n,; it dcl
. . ,te: r,. i!ti:i ,,;
zit.,Iea liii c gh f.iin:. .i ,n:sn,$: gut. fcnna tis$acc ii:
Ii :.,at dt planifl. :xta ce,erii 5! at Ii devtn4i inexploacabili a
,
fltWc)
a inflcnm n,rhviclul,d, a pikeril, a abund.entei
for cit copsum. Cp,dind esw un proves disciplinat itt ant j al
4
et, Temcir
Chelluiehi, ale Pilceili, ale NonCalcnlulul (Cump hnii adam,.
ecr,nomisirii 5! de r:zniaiizw ea cent ii Ia fri aim nittnca S$I!; pM*il ,nai tirza) an luatlocul
, ,,:

,iflrei,tI 4e c1t; :,i j f,1.t421 dc ninnc .1 ii; celor ,,poritanc ,,Ie Ec.,nomisith,
ale TtincU, air Pauimoiil&zii, 1St- ,v, or!,., Ireit n ,n,uc:,
1.? rc,:!..tb
ic n knoIue,c I nn : ;k lap!. t,flc suhstits, c itt it I:. tn
5
,, ;fl:.j;%4..t st: . q:ttrnc, #. s
4
,Iflu i>te,fl te vajnr; devenn ick,;:v incflrit cu t
C.),. :sstaj .4 S ,,fl4.e it I,) turn an, ,); : de hart,, fflq,e1
1 ;
cad, u$ wwi proves general ,ci nI unui ,istem h esen ;,escbt
o ,t,4ucitA londI valorli tacdce a consu,nului reglat, for4in, h,
insi rug, stir:iulat in ordinea qocio-ecnnomla modenL Aceasta bat. Ceea a ar II putut deveni o nouA finatiwe a devenk, gohtk
<ft coniutul sAn real. medie,e fortatii .. reproilticeril
s-n tcaIWs. slup ,a,;i, arni1i Marc Atcxan4rt In rni;la La MI siiemuloi
Nv,ile si ntisfutilc conun4rths !tn! fbr,e :,!i, t(
,t:t. :itn 1rt:u ,**:4 fl.4%
.,
,4$J)! CCqt5ttjfl4t S rgie en tir.qtc C .i tc!ebI:. Thr::
op ths:;.tit!: :!.t It (i4Ci!hI1.* :. oo,,lttIIe
tEe. , IMi, tr:hjz:rj!c
<:t.
4
 ,*,,_,I,a
* t,, r de .cho)ogia rsti :* u
lOflU I t% a apa: I, spn tost
4
et
forroe, aii,h:ihsj. i, edt 2.500 tIe ,JIl, afiate ri regfr ;ssblici.
dintensiunc a const.ingerii. haM 3300.000 dcspccatoridptmlnaL 67% .linbcciauintrc (5
I, Domi:a.t .k ton4**zg?ra & se:anificasit. Ia nivelul analizel
i $5 de anL Slut to, umatori in &pnfru.flatea ,zeoilo, cmv vor p.M
flIrflt
. iebiflfl,re Intr;m:,i,
, fhntc in pUni tiattc (fir
,!v:, %,jt4 cr.*.
,t:
\:,.t; tt:.:. t.. dv pu. t.Ji : . .
n,ii, rep .zint c sani siii.ae obiq:ctiit acclcA ,ntmatft etc
Tnd,viduI yervete qisternul industial nei artucindni ofrai.da
pn vest ftudamentaIe, dar :uprs4et emilnat de o nouA mond economiilor Jul si furnlzlnde-i capitahit, ci consuminrlu proeU -l
*.nil coi:spunz:I tinci ,::.isferc frnieIn. produc Ne pe ale set,. Nu exisdt de ;,ftfct, nk, o alt artivibre tell poll irn.t,
tPflC, flU eq nt,., ,.r rv a., rq & e I ,eTh c dc t: c: r

.
fl C, U:P#. ,,R.:,:n)I:t ,, ,su .1.: rk: di. 114 ,,. ,
j., .
I.? Inc
:r,. ,frt tntpj.. 4 c ncv., .,s, .m, v, c Ic
; tu;. t ,dA:
i ,tincteiih a C. ,s,umuii., izibaJis t Iar 1.4 ivcIuI 4os;diann!m: Ga sturse dc cconon, (lnipoc, iinpi;imuturi ac.), d;o dki cc
ambeic sin trite simultan a mit (domnic a tcrictril, dincolo de cc mat mutt are nevoie dc cameni calirate
In & cmuunwtmi. No
is.,ie cfr notaIt si sur?Mt Ca frroctr ale adafttatrla dwtivitatea niuncil oficnrpaz tot
n ma! mult ctre tebnologk si
., .i rfl*t%*.t,fle k r: eq,r ,fl ,,c fl sQ cc i14 ,,tnp: it,. ;
Is; P,,ul f:iwp, 1 ,.4b,:,, :6 iu;..

, , _:,.,,r: .:ji&t rq$
s, m.

tin, tic cC ,rU fl
tO 4 II 1C .. U CL e 0 tt. lfi( 0, ,ie.tz c air;:. i ,s,dnnor
:
*, s; sVJ /1ta gr fl4a.n .0 & nsnilccuit I? t4I
.
in :l,,gq
gtipukn private, Eanli us vor Ii nicioda;1 chehu14 Cu St cansumate... Putt,,, prevedea Mn viltor lummos sisiemului cit
dJnuiaU 4e cant stat cuytl ax racr-o contribuahitul. dac at (I valo,i indlvlua1iste -- al crr,r centn, de gnwitMie se .leplasc:is
Ir tat Is oovar .npozii. 1 rrCt Ca ,4j CJm Con
IcC. Tnntt Sc p cit la ;stittepuor i tIe Ia eronc.rniile ndividwde. fig.. I glori
:
*i...t... qIn* r .,cttt H.; ,d, 9? r;,ss!tt:

, ,.
ru . : :V
1. H :,: ete::t,,;:t% C ;. ,tI. ;.:: a, ,. nUa,cIr tfr : ,mr.tt,sj,rI,twf,,.,,. Iitfn ttIflfl t:! .!:,t:b j.,..t,4;,, s,,.,, -
%t rris, r:u,u ,
::*v,t ,.,
teni t. ta,4jc, tebnt,,:irc
,
s..i.i tins s C .tute plvsspeta?ta in ccM doth i)i)iO21It de Iii stadiul concurcnlial, capitalismiJ se hn.i turn pflea
pe BU
ni..gazifle at amt.untuI Au in;cln c It sth in putcrc s f..), slam de valort indhiduatL.te amcsterate cu akruis,n. Ituzia unti
eI,It,nln: I rcsena econondc intocuindn-.i yenuk,ion,1 vu tin moralkid snriale altritiste (,no,tcnhla de Ia q4dtua)3i;ttea 0..
, :-.t. ,\ ,t .
,,n
Vi IC. C 4! g.?
,
t.c, i .
t
!t
:,t! I : .
S. i.;. qr. ,nilkn ;ii.:n Lcge, nor., rc; oh:, fl,4h] flt%I 134 U

flp fl) ;q, *
tnt. RI-a:
t If,: rc,
,
,,
.!, p ...e!c ru, tVi. r :
tet.tcpIlnit .:.njt is ?o,fnnencac
:
Jt,COIi, a. .. 9puJlt \%h)ic: ,A. ilu.t unui cchititno, Mijeojirea i,,divtdua,ti in conunita(r::
e. ononsa este anGamesica,?.
tuturor crcginior, cireptul iudMdual limnitat cit dreptul c&or
Despre ievoi cti tone productive. echivalentul _zicamintelor laki -.am cnnit mub vreme in watt
ens: eroiec MtAzi, inSi. este 4,-
astea.
ri . .tnr I. u
1cn s
, !i in Vt, !ama pe unit pri:ub: k* ,trn ,.;naa l1 xti i sV,:1ru *iat, t. t.v .7
1
,.rat,:c. 4t.aI ,a:.%sr,:!: .: :,.
e,,,!:,,t ; ..,,:.
: ,., :*a I,t. 34 rfl e ::i it C fItfl!it ,,,:.!p,: i<tfit ii, ,:. :.;t.
I
 cin#teo 4, tOnsum
fl-o.k. cmuu,,ului / 107
.n.udct, Nici o ahil ideologie celectiv nu a venit sR tnlocuiasc (radua tin reflex ik apIrnre fro&ic.1 Egosmui furibund
v..h ii. Numal constringerea colectiv* a statului poate
al
consurnatorpli,
jainmiuji do percepila vagA si aemcne,
rcaccr5arca indlividualismeloc Dc, unde conndi*lia consdenthatA;.
flipe.di.i de a Li, in cluck oriarut pates al abur.
.ccittI cliMe s 1 pollute sub forma 0 societEii do denwi 4 al I,umIsuOi,, aunt npioalat al timpurilor modeme,
fl:e%, %i%:cmul este forn s produc tot anal mult indhi Paptul a avcastI reiisetntii i :u.st egoism conduc sistemul Ta
efl.$ifl1at0i pc care tns esle constriac s*-I repthne Cu contiadiepi inso)uhilc ron el on Ic rspunde decit pn con
.:t,t pa. ;t,i,iate, Aceasti contndictje an peate fi rezolvat stringeti lo naai mi ten deck a,n.,
consumul cat confirnie
sq. t p. utli -tin :irptus de ideologie aitsuista (aceasta, Ia rindul imem /tnh; ri, :ii,ati,JI, ulcerloara i simultanan, accea
cirnp a in
av.,t Iei),:jtjere socjaiW pzln soflcjtudjne, redistri a Rrohttlr(iei, rbs,ne ctc mct,t.
.Li:towI:tlr. tnsrcagapropagand a cmittii s a reladilor Lntrcgnl rli,scun atlpn. co)lsIllnhihi datrte s tn,nsfonne
,ni:4 in sbtemul consumului. nid aceasta nfl c)niltmtc,,i ii I lintinc Gin tinivcrsnl. inirurhtpare gencr.d,
.b .tnn. nttti aI .cchiiibra_ ieieuI ii i1eh.irivi n Sjn-rki 4,jn:ine, jar ct,uutntd, premi,.elc in
tt,lIFflI 41t ttfl puePriuc element de control social (prin quId .cIit,cna,i i,nn.u* :are n implini Itirul i in ciuda In
1 i.ihi?iI, .n%.iInato&, dar determiuL tocmai prin escr,I,,j ,mci eIwj;i; pntiiite sisorkilt,
J)arcon.,trn,,tonilnua,t
I .: cl.ile,t Itnel tot mal puternice
: Ifngtrf bhvrnttice nirnit dintr-o 1I,,,! .rdver,1.I,tl: ci fiin. polhica si social,
esac, o
o
4,, ,.t,s 4. int.sno) cmnlm c:Lre mfi. In consedna, fori.i prodir tvi .ttt,?, ,cL*nsr;,zi ai,tc prnblcsor isto,iei
cL

fun
.% t:;., oiIt Qflhtt/Listfl C: a l4berk4iI. Na vein nic; talc fl, r<:. a pr. p. ietitjj umilrmrclor de ronsttm (Si
:
ii is a
pie,, . % :fl ,$4t rnijksw ejt,r ik prnde ir!s), . TOSpoitt.hiIitAnj CCc1l,Ofli
t.s::..st: etntr:LtLktIeje al tutt,rr
I M)i)ili,:4tc f:,i tie ..n/:,t;,I pit. Kinki tie S r,lnifri
ic, n
.. It $fl, !.t: lunie aconsu,n,loi inditi
nrt,d hit fl!, rI ?C pit (11,1. Ii: q it,i rsltIta he,
,, :. e:?
. tre ?t.v!r.yt, t;:e
t:tl.. .-:s
.,
I
,,c .
:.:

a, ceni jr1,.r! a. Ip!a:c n ica L tu t:;;opu. ::.,., ..

c.tcnr ho, .I Ufl17;e
r
,t i I d Iterli fiU(fl MI!: i :, t.t,:
::!rte.-.:,_-a
,ikr d, n.j i;, ;r.:i .c 3y: On, t,jI :Im.:r:


(4 fl(
or hi r :Ni, ,:, ti t)tit ,u%l 4ttn C r.d iciii fl,.: :n., I !.: *
,::1t .:;t::. pr. S *
,.
t ...t:..,,, ,:j...c::.tt..4t
kn;c p,c :. i ,. deli .iV .I1r.u i.i (
r.



,
CI4.Pn:ctf I !?Pflu:I IIo$t fl.t. I:,.:tr p:
..
t
fl: t?%t?e .
.i I ii tp! to. t. :l Pt: flZ;, t, I ,,qflfl: .$!3t
sic !kjn, 1 i <s4:: .o:,
..
US t. . h,:
, - :
, .., ,. :fl:
SI i. $ , , :. :r,, u( o
.,
.

:. rt t prttt.t t,cb indn4b,. ,_
it ft :3i.,: A :,s: .I:... .
_ _ *
(,en, !! I ntIi t :,to .., :n in dr.., >, .$.. .
.
,,fl.%,fl; hi soHchtit:.w v tl4ie J*n;, * *r etc. n C.. e it at. t.,l color: iv. ;itcJ.,
* ,
* :1 %fl:: ,. ,

%l 1
q. no race dct ,ii ,coij:,Ie, Sc tic cii. hi *T; an I tile v t inroi:,

kIt., i.

.
I It. fuc t Ia 0 rni tijflt ik: rlaSi :djii jaq4n,1y7 43flqli
a tb ,. tt!
208 / Sodel&*o 4, consIgn
desoidarizantL de4storizanti In cabtate de prnducItor i prin
Enssi diitunea munefi, muncitorul II presupune pe ceilal*
explosiarea tnt a tururoc in calitate cit consumatot cmiii rede
vine solitar. prizonier. In cel mat bun en w (programul IV
urmIrit in familic, publicul st*dioanclor San at cinematognfclor
etc.). Struetmile consumului sEnt In acelai timp foaPe fluide ;i
nepennisivt. Putem imagina o coalizare a automobilistlior
lmpotriva taxet cit drumuxi? Un protest cotecdv impothva
televj,uunii? Fiecare diatre niilioanele de tclespectatoii poate LI
Impouiva publicit*tii televizate, aceasta insi nil 9a inceta s fit
difuzat. Deoarece consumul este in primal iind orchestrat Ca
un discurs cit sine care tinde sA se epuuzeze. cii tot cii sathfactiile
i decepditc liii, in acest schinib minimal. Obiectul de consum
izoltaz. Sfera prinil ate lipsili cit negatMtate concretl penn
c se Enchide asupra propuller obiecte care, in ceta cc It privelte,
flu poed aa ccii.. Est. structwat din exterior, prim sistemul cit
produaie a ant strategic a dofln;ei (care Ia acest nive ma mad
este idcolegicL ci tot politic) invadeaz de astA data matetia
litatea cxistenei neastre, monotonia i lipsurile ci. Atunci,
oI,iectul cit consum distingc, aim am vzut, o stntiflcare statu
twa: data nu mai izoleaz, dWerentiaiA, Sc aplied fn mod cotectiv
consumatorilor un cod, Mr a suscita prin aceasta (ba dimpo
triv) wee soModtatc cokafvt
in mare, aadar, consurnatorii sEnt, aa cum i-am prezentat mal
sus. incontienti *1 dezorganizali, corn vor ft fost muncitoril de Ia
inceputut secohui al XIX4ea. In aceastA calitate, sint celebrati.
flatai, cintati pretutindeni de c*tn noii apostoti. sub mantle de
..Opinic PuNier, realitate niis&A, providentialA si .,suwmnt. Ma
cwu Poponil este glozificat cit cam Democr4e atita wreme cIt o
accept (adlc stEm vremc cit no intervine pe scena politic #1
sociaki), consuinatoillor It tnt recunoscut suvennitatea (,Fo
werjW co,esumn, an cum sputa Eatona), In mas.ira in care flu un
sa ;L-o manifeste pe scena ,cdal. Poporul sEnt muncitor, atita
went cit sEnt dczorganizai. Consurnatoril sEnt Publicul, Opinia
Puhlic. atita ;nine cit at multumesc s consume.
Teoda consumitha / 109
Penonaftzare.
sail Get Mat MicA Difereiqi Marginali (C.M.M.D.M.)
lb be or not to be ,wys4f
,,Nu exist femeic, orictide exigentdarfl, care s nuii poatA satis
face gusturtle ;1 dorm jek specifice penotzalttdpi ci Cu tin Mercedes
Bent Dc Ia nuanta tapiteriei, designul si culodle caroseriei pin
Ia capace ii I. nenumntck facilitiji pc care Ic oferi dotiile stan
ant san fionaTh. Cit depre btbat, dqi else gindqte mercu ha
caiitae tehnice i Ia perfonnaneie mainil sale, n putea sads
face linlth doiinelc so*eI 1 so va Mmjl mindru auzlnd corn ph
mentele ha adresa bunulul dii gust. VI puteui alege nuang.
preferatA penn Mercedes-Benz-ui dumneavoastr dintr-o ofe,t
cit 76 cit colon i n,ianta de design interior dintre cdt 697 de
cornbina de gamiturL. .
..S14 se penonalitatea, s di s-o afirmi tnseamn si
descoperi plcerea de a fi Intr.adevr tu tnsi. N-ai nevoic cit maw
.n Eu am aunt tndelung #1 n.an dat seama cI a nuanfdpujin
maS &chda pnIui mcii e de ajuns pentnu a-I armoniza perfect
cii tenul, cii ochit. Am gsit acest blond In gama amponuhui coin
Rcitall [...] Cu blondul Recital, alit de natwuL no tn-am
schimbat deloc: sEnt cii insAmi ,nai mutt caniciadatS
Aceste dou texte (pnintre atitea altele) sEnt exuasc primul
din ft Mon& at doilea dintr-un mic sAptAminal pentni fcmci.
Prestiguul $ standingul pe care mizeaza sEnt. fira percche: cit Ia
so.nptuosul Mercedes 300 SL Ia ,nuana pun anal dechis a
amponuIui Recital se declinA o Intreag ierathie social, hat cele
dou femel hate Ca exeinplu in tale doul texte nit Se vor int$lni
cu siguran nlciodat (poate Ia Club Mdkerranee, cAne ;tie?).
0 intreagI societate It desparte, dat It unete aceea$i constrin
gere Ia dlfrrenUere, Ia p.nonata,z Una este A, cealalti tnt
, dat schema wioril ..personale tnt acecai pen In
4
ncn-A
ainbele i penn not ted eel cart ne croim Un drum In jungla
.,penonalizat a mrfurilor oponalc, clutind cii 4L.perare
fondul de ten care a punt in valoare naWnIeea chipuhul nostnz,
acel ceva care Va hisIra idiosincraziile noastre profunde, diferen.
care ne Va face s redevenim not inine.

, k n,4 tt nten td pen tnt on ..
,Pntduct,,. ,.,,:. ..,, .:.
.s.s,,:. C.il: e .3 ,
t.bIlc.nftr, .,i. li is :.,i ml ,k .i rt. ate ,n, .. ,m,;
iag. : i:np.;ib:I.
Scmniflrdjiile 4 iitO4if L4n,CUICIC a :uc Sc rcf,, .1) ib 41I Wi
,. fla%t r. q.fl fltUtit Si, in
sl,i3 9.., sn..gj. lit in; fl tnt thEn .,is,aIe V
. , : , , , .fl D,tcA c :.
..,:. ,
se., ; Tin. :1.1 ,3e ?:., :si nt.: ::dnS d,,n , q ;,
t: dubh, 6e .
.
t.at !,,ji,: creql, et, .cj mm nvue forts ,&.i. ..s,,,..
*
d r ;hj;,% oeafltt a
I
I., :t
Diferencok rc.do C :nr nianau p4,1,0. neh, tr a ,.I,
t . a::,
-:
C, v :.C fl , ;thte flsuc, ;jfrq,t,., fltLri r,m!t ,,Der,flfl3h2.r, t
is c ;uztur.*l? E flt: 1w: il aI Un ttc $nt elk cpwI hidhiali tiflhl aliuta, t ienuhizeixa toaw 0 *, .IH :

I) ntftl ,mai muLL a nki ,:L.:,1
4 A.tz4ar, len flu ertun finiti ;i c.nnerg spte c;uio ,node!e ponilnd de t, ctut .ini
ft: 1:1. ;etul eu? Pot Cu s iit ii. it
. Imterea a dous, pot $5 dust 1 reproduse it, nod suhiji, Asfe) ci ate cfil.eii.a b.st,,,,.n,i
ai ilr:nu Ca valoare athugat hi ndw: irrimt, Ca tm (ci de plus tocmal a it afiliti %Ltfthi foodet, a it defini pain reft,intr4 hi u.s
,;e:c ta actlvut mci inuepiindesi Am putea gsi mU de exam
1
v,i
model absirac Ia i. flgw* combinatorie care sine d ,,lc,cI: 41,
itt acestei false logici, ale accswi con*radic(li intenie cart
dccl, a abandona in Mu) acesta once diferen reaM, ti:e 1ngu-
i
ladiate care flu aparc ledt In reiaa concret. conhluiiialll cu
n,.,tinA astii tot ctea Ce are dc-a 6 ce Cu personalitatea. flat,
ceilalti 41 at lumea Mci rezidi miracolul si isagicul diferentierli.
spune Rienwn, .,ceca cc se cere asU1 tel mel mult nu e nick mad-
An se face ci Iniregul proces tie consum tnt guvernas 4e pro
n. old were, nick oper cte C pn.naIitate. Cuimea acestor duqia de modele mokiplicate aniletat (ca m*rcile !? deter
Iinii rnagict ale penonalitiil eI4 sns de Indemnul gent), wide tendio;a monopolistA este aceca4i ai in rrtdalte
I
p
prtc s.wszzA.ZA-Tl stNcuRApA3::%is, tI sectoare de pro4uede. Exksi astzi o conanhan tnonofohc:rP a pro
duqial & &fnenie.
t.e,,s!. hrn1Ul ,,supergtndii* (, M. per*onidlza pe sine... ;n Fonnut absurd. tnonox4uI 41 diferenta ,4,,t Ingi :ictI,I
n,rs....n. c!ci) punt (i)t;ISI ptt t:1, lc...i aceasti xetodc se patibile. Fpiul t5 pa (1 conjugate Sc tnttmohl Io:ntsi pvott (
ep ! ,, nS rliferente!e ma cti,, reale 1, n kit ii, a deflni n anonn, (H
: .;F: r. rt,t,tt,ite ci n;; ,cot hi itcafl do. it :xcep l.it: ii ov? s n tt g: ,t, t
St .flt in,,NI Ic .,L
ittrt.tgi ;ndhie
.,..t.,:..

.St.).:r th:! ,t: ii ..p.i on.aI.z ut o ert as,iof n).r,s ,,; ,c,
,,t. :: ,. , .,:,:,..
,.fllti (,.ero..fl1

,*
pe r:o.4 wii j, viutin4cni in mcdw! nc Jut:
tull%ll in a esthul s,:um.. Ca sernn riup cc a i,u
*
I; ,t., a .
.tt :, n, ,n:. i, . n,trct ?p 1 notru functional. Si
nttiirii, :V;ftt ..t intin.pt :a a p1dure f lit tiai peu
C.,.. Aflt 1
.ieid t itt
bc L*IiUiUcuci tmui .I)r.n. W.,. dc unde ,.c ,. pituit i n:
e v.
tare or da nh fli _n:,t, , ,u,aluV c. t ,kietI:..:2
-: ,,t. ,:> t i ,:n! ;nte!: d dife
ly.
CU.IteA, esLetel elect ,le ,,n,
1 4 t.t:fl
sc,u4. inti-. .fl Lii, tlu!uL.il, tue Va ccufe, hi 4j f,tttt
c:,r, Ltr;!..gA cinszetae vo.strA acet Mttttcil ,t nctundj At rare 4tqai! .,Sbu h,:e
, snj?1n.jg4ffi$g dt ,,gjt, 4, ht tUTflCj, pencil a SC
ty)a flea Em #C n,aclthL,Sr ,,Ac.msI1 umbra tie tact invj,iL.b <I
.: .)v,l in :,tnonjmatut cd . diferenta ate ptiu
tar, prezent& L Cd. .,I\uqitrnatizarea unul obicct estr o
ceya cc nu arc fluanc coerentican St $uptapune i in1ocuiete pretudndeni Jtns.jh .s
4:.
 I
obictiv t,(uncu,aalit,ict no rste va,aze tic intxebninayc ci Miei Lliferenl MarinaM): c*utarcn micilor dWcrnte c;,litativ
val.are/secnn).
prin one se ,narchc.,z stilul i st.ttgul . Aa inch fumz,ti JCen.
c: :.r$c,;,..Ij7rjj rptc t
j a.:iSeI, por$onaILtteII este
4
Jrvr,n:! U flrtttS7 hi,siintc ( t 4 !siI In ;,:.JI jtj: !:
1 :t:a,
r .;
.
I i,,dni. cljf ti si tc ;ide c,tca, ki t ,; i ir. in;r : i
s i: r .te 1:fht cNr ne..e ss..j: .;i r,,
.,
conLis:a indi5(ziaJ tVv)flOpIiatC.iIt, abound dsJnnaftir n,ak nz, I I t,.ts ,.;i ,o i,! a .pt;( c t,fl a
diDtre oanaeni, onoge&zind ptnoande 1 prodw&e, frzengu prlnc
.
1 ;di (I) ..j. be turn s.-a sUns igan i scrun,ier, :i4iUnea
St declaneazl, precisi. catculat, irevcni hil, Sati fun.a4i tEI?i
,wwv,Tsimvb.in
do, qia difrn , Cam 6 Eel se tntirnpli4 CU mr4c.
: . tie !
4cgnth un Marlboro, ta acnt ,,:,) eiii edjt t
RhI;t%t
p ,.tr.I:.c.q t! s, !e tC14: Pt Ic tjij ti i..A *1
,, , :.n3sn11t : In 1 041 *,Z. tht;/ ,qh S) (.: 3 .tt t,
. .
, .W4 f;: . . , ,W R.,ue. .1iwX, Smiiii? 0c f ci ;t ioksj, l Or-sr
.
I
1i oducila mossopolisGk mo&.n nu este ,clod.at, asatic it tailetA, ainnsi vcIi rccLicli trinitatea p.icct :t man-ni stat
nuvaai productie .Ie bun,sri, cihttot&.unaGi producUe (mono ding, ve nra toato Instmnele noble i poslindusuisle. Say
1
il:tfl tic, elati q 6e rIi::iene C) pnUind% snmpliritite 1ock Iiia4i-v ace1tui plt de fijan bmaarie en Francoi
pc-inns
4 4 , , ,: .:
, :t m r.; 4 flt J1Q. H,neh 0,1 .( ,h.i in e .u,&g;. ,. f$nginr 1 3,r4,, S...; not -n
t4t,. t:jqt,;h,;, car; difrni;. ,. 5 avtt In aqe: edit 1 pciteo(e pmc% tnt.,!tk r ,xe
..3somI, Cu .,xe w )trncr indnsiul t.4e, cati doInsne de picnic cu icrbun tIe Pnwencc, l>esigm
de nemcnea, , dife
nail dint,-. seeto:irele-cbcie ale produtlici generalintte. In ace renwk .marginale sint i tie supuse unci subtile knwbi i. Vt Ia
las imp, nb se,nnul m.nopolnlui, o nniogttitate Enarte mire seifuti
hanoi it lux Cu in gil b,chnic Xvi rezent u,i ellen
_t..,:r.te, !e Cs:::ti!)!it:

tic iuc f,4 t,,
1 s d
1 n:em b. .,ki p.: iflx: nt.::. et. I
tu tI(4 j!r fi (1u?e v$t pi c,t?C tn cent,! t:,rar, ;,in,,z:t,nn2

s.,fl, cc iscq.t;i ; rI siS

cioia,; pina Is hkroul until director It firma care 1* ft cit. ,aac I
nas consurnulul
sill ant,c San Piemic, Emp1w, in weme ce pen tm restul caclrelo.
1xist Inca, in g.enonnlitatea eornbimt,oe, un ceo .1 cultrn*i
de conclueere ar fis, Lfldent doar until elegnnc i fianciomil. de I
p. o ts,,n .vo: ,nai sz, Li tel nun din
Ir,. pt.,stigitt arcj,,,t at cilrk., n4)s.y i,nbcnzf.ii;I pina Li
.ri,. mienncdiul n.t,.c
f , tit Isainclo, rh ,ia,r, tInhle ;ueq n,drv%c
*
C., l
.
C
.
lljt.a recis)are cotidlan * C.lsi M.D.M. (Cea Mal
con.tA ins, ,

etnp o :ogc gtne:aIi Jr d nil,tqic .. mare. L.tuk. ,llsan .
cart se prnupune ci o sie toaC! lumea, .ini blat chbr dccii
l.a (ci indnipl i ta tomenhd vetadiIs ummv: stcmo1 se in.,IihIIc codul penal). disctindnarea sociaja tea mai dguioas. Ni. totul
j:ua U. : 1. h; It; * ,A&r ,* Irg4tt:rd. t pr stmate ,fjtP,s. nIr
. cte nenni,, jar abatr,ilc cit I., ac,sI eod :.! lifrrc,
ntcltr

r

: 4.., dc ,a;I.

ihNfualr. t iflflt,itc%Ii ,f::c:,fh; sins eprifl itt. D,n:;cU
t.rs.*. .L,.:kr* Ir.tt,; ,.t, :,:r. ,I..tfli.
is,:, t ce nti .nei
nath cn1n.
,unn?:o;, in r.u . t tc$ irnpit at us seprrzcntan ttlfle tt: I
4w jaodtw, .4kA de,sinate in aod iw,ent a et tee., tate pioth.
1 coiao eumpbinduji aceJa Merecrics en nutnul lui, a Lost hnediau
mu)$ (spre tleosebire de n,pnffk sidak cart slat produsul incomdeut at
concediat. Du 4 cc a fXcut apel Ia justlile, slosg despgu)it de
1
diuM ii.i M rn rtre
c
1 dint. pro.l.:. ut incIi,u,ial ,lntbewt i
- I
* .
, 4 2 tnnn ,,t:r.
misit- tie aihisral. dat n4 fosi repriniit In tltgM Trit in eri
t,,,t
I OS i,eCI 4,:_,.t),I,siI ., ?ti;t!et :fl,,inn. vs
1 (,::; ,,,k.,is it jnn,tn,,ian ., &,, n,
c.bcreejr.j-,
,,
C: . ,a d5,r ,te 4Sete:. ,i,id p:
I,. .-;
I
 S .:,,,sk,:., 7).,. 4: <nsupac , , 117
c ft re2 etita I:. ..4rr !,,.,k, c:n.rj.n,, .,rn..at ,.2


:: S9ti* 4 gt. .nq.m <.sent, e r.l: ,l p. t
1 t.:
P Ufl Cr e flu. act. prat; ,ie.Ire,a.rrt%;,1
ttflthnta dc a Ic inipiin< prr,,pnilc I,mite cri carc tn
: :(.eIa
g,:u1 dujv .iatut$. dipastasachngse ba.eaz pe seinne, adic flu
imit&. Attn fenemen, sub multiplele forme pr care It n
pe obiecte qin pa bu,u,i In sine, ci pa dfl Nwnai astfel an esenuat pentru a inttrpreta societatea in care mum. Cad ne-am
pi item expli parad..xul tnomrrnilui de al undnrotw.nqtiott san
inveniunc fo,nia) n ccmnekr i am
putea impotmob in
1.1 .dir p,.nrln,cnl Snp nehfatnjinii
rte:I bin rInpt tf,e 3? dc,n.,cr4tiziI?$ reesz ,C It U e>!t !t
,!nang!:ts :.,wa in,: mfttio,z,
,,r%t,: t tvflf: .
1,,,:
.:,
tfl!!4 .rIt.c dif. re;Ici d, ..:. u
4
Sti: !t
Ni:,; r. ii, 4t, 4.I flflfl %nfl.iI,)!e si rnfllpare i Iii pj. .I(. ..r..
. tCgscut: .,
. :, ,
k e ,
,:ntni:etr
c:t! rm i:tteh.,ctujt
il i ..)r0
1 tns..t, t

i Oflfl .tt ti .,j I;.: dij5n4d ma u!.,,kL Diks c,i .
poziiiu tndWei lurgheze tsa cam, pe an au plan, aninicanu
wrea poal.: Jun atuod farina refuzului ibiecte1oi, a! refuzulul din zilcie noastre pleac in cltoril (IC placete colective penint
..*onsumuIetr, can c, nu tnt decit manlEestarea cqa anal subdt a adage aunti din futile Vestului pot nind cit Ia un uecu eroic
a onaumelliki. pierdui: pretuti.tilenl. acI .,exorckm al eferictor irnnye. at
1),: r
i: vt,,.,, no vi d!3ce13 la rc
,.,aLiijtt,, ,,iti 4t.,,., :*! fc! :! n!. ,ijn4j. II cui!.,
.
:3% a. ,nd,.t:4e
tt;phi
cttc: dc: tnsm %
dw SUp: a:tni;,! CI C 4: ::.t, :;:,;n;
. . :. t,,....t: 1. VCC,
,tin t,. I,
, a, :; Ur:r
, . , ,.
bra c..u or inot.$e drAguic pentru t 1 utflenia
4 obositeurc,
E important si onistazizn o daA pemnt totdrauna c ;,ceast
care vie, cia aem. flea, mobile simple, pentru ci Ice groazZl de Iogic sociaa a difennerib ate ftindmnental peutni ant i
siiartamex1te1e pretndoan. flne wi r*punde aecstci inviti4ii ci expiciatarea objectetor an diferenziale, Ca seinne sngumt
is,qien& Yr,.un t !urgbei. reate, yaii vrtun nleTectua) care
nag
nivcl :,, epTeziiI% 4Ifenig; .tperifirf. rcintm,,uj so t,:xaz
.
...
t t.
enz:
ntI
i e le16ii ha rta aI.i kq I: t r.?iiin
,.,
.ei ,:le: ,:i,tii:., t
.JpZ.t:t ;flj r ;,,*qf. bii:;iei

r, .Aret ioch lit niji, i .t
C9r%I, rrt:flQ
t t
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man. oh rcprczist:\ o per ft. IinI,arq ., .n c:e (.::uIK ii u:r.s.: .2
tAut i :!: t ttl ,Dc.i rip. .1>:, Ia t: i fl liii, lite td ot.
.,
conscil hi tabi1hea tie rnpnrturi coistiente Inyn, indicki i Un
tone din F IHle ,A.aasth rodn sinipla I act se deargi impre
tmumk object culwral. Eh reprezhui urn mijboc de inn
ski cit Mum coutwt

4 tntrun mod opUm tn contact cu ceilaiti. in mare, obiectele
Ezisti :it inareg sindroxn ,.,nodeni ii anticonsumului culturale si-au pierdut once semnifirntfr umank poses*n.l ionic
$ .. in ft.,
.,: L ,,l.w 5 (Nfl :4: rojol fit VXJ)OTatN) t rUhiW hi tie ransfc,a,n1 !,;nurNa In fcsnn,i ca;i% ;:,nni
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2. , Vt, ri::;uNI4. tic tn

puara itt vede, C, 0 cXLI3 ,JWe,ent5 kntre ,hk:.: cub
:1,11 pjifl ! vectce jtw,s( :te. Esie ,.iai1 s1 tai$ugtit ni in
t
,,obiccto mateale emiinsleatinnvd expcriinrntalde o,tor4
se as.e,unde o iutreag satategie tie dad: ..Una dintre its
:rjcdjj 4r. can sufrr conswnul omuloi acth spiine Riesmsn.
11,. .:, e. \,hk . .712 1, . i,ro)c.
r
,.: nnoa:is tpwdo, fl,nr
I minler din tundn, canadiana, uncle. ne povcstqte an reporter, in
ciuda proximitAt dutii ia inutihib4(ii until antomobit, &c-e
p!n: :!i !4t e:,p,

tt nser ..Ace.i cuJ,

icre tobisi n,ainn rarca lit
i: h.. i:te
u irtt i, t
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i,n.cnbcC .rl Can. lflflU UIl cii Icpart?iIcn1 mali dccii conic li-mi !lc:a iitrnlnr at unitI iii cr5.c; arc
U OS !2. Ofl. L . a: i.ri0.; Ia asc.[ ,la.i <I erri I .i.rw I.1C p a nail :e Soc
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:
IIS Hcsi r C! .lex d ran it : CUTen stint dete. TSarr.ns pcI sri no .m ai a I.e s) d I a. sit di p.1 lie no in it ..i a rn-cs d .1 p.1 ui al I a it a-
0:3 UI SlId -. tIe:. rlInIIuhIl sliI,r:t3c151 ditia.micii .1 is .1:
U
i22. U!Il/ ru::.Scl:- . !..J
nih:: anal. srct:ii :scit ceo:.. jint nccun.d ogle ii social c
Vcd rn as: a ci iferra tie rca pri.ri. p vest.ig in. saire pun. ArlfcJ, funcria accstni sisI:c NI tie dtercni.icre ci p5O
c :i?-!r .
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In t.e r_s.i a zh c a si sic an i.e to can a I :5 t iii c II cli ii ii it pro pi l.a I .. C:
S.!! [.!h:: 2 PUll IBId fllUIl lfvclrlU (tic sii it rTthp fl<iiU IS)
-: ;.. C! I.:!:!: .1:1:: fli !U!0l riIh- 51513111 ifl iU:3V F iiI3in:: Ir: ::c.:-r:.:Cfl-iiIS .. a :5* ..;.-:.
,c::l) dIs:srlcial-s .0 .. rtJcri:-ca sisc,:na.i.iri
sc <3 C Si US 2: 0 ! l
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I C itt 1:11.1 U pert 011 nil i in livid 1. 1 cli.f, e rite! c .rn U sir t cxci Us WC SC 1.11 P
111.1 Pu us 1:11 din in.:c ii
p C: 11. :CC..n t. a 11 eec /:
alter C SSi.Z a.. o Ia ir Sn 1:1 C COIl fo di: vdc uncle e ccdeialv in Srrc.lctura
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a :c :i c- t e eli fte.: P i. ohs, t. U t CU U U CO fl 55120 ii CS . ci care c a is p...
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tYr5. tunLtiC r IrI11 sHrill;:;
-I Ii i1CrUiI ,ii n.j ca sstc.m de co.n .n.,icurc s de scFtin,ln, cod tremoc ,ise
ill r iste n;oclcle 2.! <lnjn t c:.oi is. Cal TI. Sc
.
.r.n t Sill CU teSi ill vents. t.< CU
te C C ii 0.05
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iizlir i Jc scorn t.rn, :e1srsrc 41, caste cc dc: age. ..: ;.
scdrtisw ]...:...r._ U!,
OS :sai.*-.:. H
<lSc!lrcUlt:c. <1 CaUli I. ..l- U: s!F.:p *U;.5-
ftnccaIin.1 . fticic.tcI ,ci.t 5:) cods sic?. Panic., sic lricrPio gicr, de sex cliia.:r) in:: schir;:cha Ill :er.nta.ii
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h-. :0U5H3 :.[.-.fl .. Sc-: :rIits;Ur-u;:j
ic IHH?n ii OUCH It:-! 25<: .cibe:3 -H; .
5* 1: :511:-ti crc ilIicrcIeI-:fr: SUU IOU: . Ut, IC
118 / SockMtm de conswn
conform unei ordini care Ic integreaz pe toate Ca semne de recu
noa$ere i penn ci, puatnd B inlocuite unele cu altele, nu mal
exisa mat etc contndictli mu tensluni mM mad dccli inwc Jo. i
gus. stinga i dreapta.
Aztfel, obscnvam Ia Riesinan aim membiji fteer-grupulul (gru
puhi de egali) hnprtiesc prefeiin;e, schimb pAreri sl. printr-o
compeliUc continuA, asigurA reciprocitatea interni si coeziunea
narci,ic a grupulul. El joncureazr in grup prin intermediul
concuren%ci sau, nt*i degrabi, prin ceca ce ins mal etc o con
curcn deschis i io1ent, precuni aceR a pie$ei si a luptti, ci,
filtrat prin codul model, o abstnzqk itaLicS a concuanjet
Cod i Revoiufie
AsiIcl, vom putca surp.indc mal bine ftrncia ideologici esenflali
a sistemulni cornumului in orrilnea soclo-politici actuaiL Accast
fttnc(ie kleologic se pont deduce din definia consumukd Ca
ins thuire a unui cod rneralint de p4od diferen4ale 1 din
ftrncLia cit siscem de schimb i tie comunicare pe tare tocmal
am definito.
Sistemele sociale modenie (capitalist. productivist, ,,postin
daq,jafl nai tntemeiaz controlul social, regulafinrea ideo
logial a contndiqiilor economice i polidce care it ,,modeleaC,
pe manic princlpil egalitare #1 democratice, pe Intregul slam
tie tdod ideologice si cukunUe care este difuzat si fiincioneaz
prctuGndeni. Ghiar dad slut temeinic interiorinte p.m coam
i prin invarea socialA, aceste valoxi egalitare contiente, de
drept, cit jrntftie etc., rniln relativ fragile i n-ar ajunge nicic
datA s fit asimilate tie o societate , cArei realitate obiectiv o
coanric flagrant S* spunem c, Ia acest nivet ideologic, contra
dictille pot s izbucneasci jar. Dat sistemut se bazeaz In mod
mutt mai eficient pe tin dispozitiv inconpient de integrate i cit
reguithzare. hr acesta, spre deosebire de qa&a4 coma tocmai
in implicarea indh4dului inn-un sistem de diftmn#, Intrun cod k
emng Ca. tie pild, cukura. limbajul. consuinur In sensul ccl
Thai profund at xennenului. Efitlenta politica flu mel tnseamnA
dear s introduci egahtate i ecbllibnx In locul conuadictiel, eisA
schimbi contradicia in DIFERENTA. Solutia In contradictia sociaiA
1 Teo,, consjmnj,6 / (39
flu ate egalinrea, ci diferen6erea. Nu exisc revotuge posibilS Ia
nivclul until cod San am putea vorbi despre o revolude con
tinu, ,,revolud lie model
, inofemive ci avind mini dc a impiedica
TM
manifestarea celorlalte.
Dr ;i in acest Ct adepW analizel clasice grqesc in interpre
Lana roiului ideologic al comuniuluL Coosuinul flu a reusi si
dezamoneze linilenta soclal (aceacta din unnA, Bind legati cit
teotla naM a nevoilor, tan poate tnmite deck Ia speninla absurdi
de a arunca cit mM mul4i ornneni In mizeaie pentru a cia ap Ia
moaM revoltei) copleind indkidul ci. contort, satlstac*il $ stan
ding. ci imfrunfnd discipim bicon,c*jensd a until cod i a unci coo
periii competitive Ia nivelul acestui cod - flu pun mai mult
confort, ci pn supunerea Individulul Ia tqutilejccului. As*feI,
conswnul poate intocul cit until singur bate idcologiile iji poate
asuma pe tennen lung integrarea unci intrcgi societI, turn 0
licean odinloara ii Wa lurkIt iera,tke san religioase ale socie
I4ilor primitive.
Mo&We sMsctwufe
,Ce mama i gospodina n-a visa Ia o mains de spalat conceput
special penn ea? Sc EntreabA o reclam. Tntr-adevr cc mami i
gospodin n-a visat Ia aa ten? Exisa. dcci, milloane de femci
care an visa Ia aceei malnA de spIat special conceputi penn
flecare diane ale.
,,Corpul Ia care isa(l esce chiar torpid vomit Aceast admi.
aabllA tautologle a card confinnare este dati de cutare sutien
adun wale paradoxurile narcisismulul ,,penonalinC. Numai
apropilndu-v de idealul vostn, tie nftthq4 fUnd ,,cu adevarat vol
tnM, raspundeti mai bine impcnlivuiui coleeth l coincide
cit mal fidel Cu cutare san cutare model ,impus. Viclenle diabo
lid San dialectica culturij de mad?
Vom vedea cwn sodetatea de consum se concept pe sine cit
atare i se refIecd narcisist tn proprla4 imagine. Acest proces Sc
,nanifest Ia nivelul fiecn,1 individ, fr a inceta s zinilnA o
funqie colecdv, eea cc explicit friptul cit flu contrazice in nici Un
Ct confonnismul. chiar dimpotriva, dupi corn o demonstreazA
cdt doua exemple ckate mel sa,. Narciais,nul individulul in
 fe Zt,ztgg decen,s
fl,;tsz cofl$ftm.jjuj
/ 1.
:j Corn,: n, cs/s p,shwra *,ettnioth, ci cli (n,J
(.a ,i ir4cnt,. :ed,,,sUa i nardsism,,! inr uhci;.,:,e
:,:,r: 1cIrU a :rtcUIIc
!, f,.dui(c 4 cs.ti indu.ftia(A dc
4
rwis, twill., ; k,,t.,
-
, ,r- -. H : ! 1,, \, t C vi..,
Wfltflt ).t.nthZt ,enh, ii l.rn;e tatk t lflO N Cifl p.: E
a
1t1.,Int i.cb.c Ca gura, enaflu, ,au Q nitit1 qj$j.ti
3 ;,(,tttt a i ii: .3 Ii )i:jq. d ir:I
!
, ., i:- , ..
ps
,ireeai ptnsi. Li un t .
ve*ri prcvrnL pev.it1!ila!e h , v,:.:., i..t;
Thtt fl.:,tf
,,, a : yg : di ,c ha pot ii, k u,
s t,fl2jc tiimb
.Am:s t.,,
cd:Atoare
de a w intoarte Jc$ fcidnta

M,gIc! tna,cuth, p mn,1,9 frm/nfrg

p. ! Ifl$fli intr-un st$ )s ,consuit peifr, dar referential ei FeofrutIi funcgonak, ii ctrcspnnde m,isci,linitat
,-m;nc instant. celuiafi, A p11cc.. a devc;o pur i sin,plu o ea sau virfli
tulsa fisnctionaja. in mod flresc, ntodeJeli se
don a tn care problems identitii persoanel cteia ii piaci cade Impart In doui,
diviziune care flu rezulta din natura daenff.mf a sexelor, ci din
pe i,a plan secundar un discurs repent al zn1rcil In pubtickate. logwa 4nfiaW a sistemelor. ReIaia Ma,wulinuluj i Fenilni
,A:tnst thiatie Ia c.rnplezcnse exerciI n spectdasupn,fe nulu, Cu btba*jj twill i Cu fenicile
moo. cie relatjv asttnr:i
aids prin mind Fnofl Ikrneia
-
ca modtl rnccriv l cukuni dc Astlzi. din cc in cc m,i mutt. h1rbaij i fc,neite
,.sn,I: St hwesc,r o
:Lrec1rep.ic iitsptnec*J emc!. mod indisdnct scsi, in doua cegictcv, eta .ei clo
:
!:P,.:t,, e p;.fu ,:
cit
maxi trrrnrn;
1 ,entfl itic:, nit, nu v,Uore,,r

, ,
dc, ii p: ii, ,lhti nc
Vt tie: tt,o :nodeh, nil in: rtcrnthr; cl t.:,,, j.t_
CittItr
.tt:l, ft t:fl,. t4tt ,t tP Iodehij i;tacc;tli:, cc, :11 ci,2cg;,
arch s .j i).h..
a:. mv ;,,ik No ut publi. 1:1W niaci:Ibn hiit
s.

.
s,,;,g*,r:
acupn. recu!i ckt.ri.-.k.ci. t .1
tt ,

91,,
:: 4?. !n ifi msi tic :g .oc. 4 prerizic iUIc,ibgI. B:t tt
:1,,: 4:,
, :.;
t ! :e-: d:. urflA i:..z kr, cit aItur t., qn El aus pcirnkt niti o
n,
C IC iwg1ijc,jtai,k: in; ta;,, ,.sdect dat,n in jm,d pav n:
4, ot, flrcaMj, (,t.r:u. r:,, cr deflnnttr
: ,ii.n,,na pfin subs pSii gr.qie natunT. ci pun
ezertlUid tnwi ceiectiVit4i, ((.
c:,cestei rtlat ,j;. ,1uflc Cu usia mc,Ii.ti ie un sisteni tie ;%ensbi selcctjyjtge nit ci chestratk de akii
s no de el, esle .,,
stm,, In cazui no%snn. ia femeia cxma,,nA. inseamnA c aM Ircabi) Nick vorbg s.4 tie deMstor Salt ti cc:
Se
complacA, tn ci
reid ia sa at Ca ingsi estc <,hiectivatl i alimes,tat de semne, scm buie sa so disting. A c alegi i a nu gtei
Jnt echivalento aic,
nele me aictuiesc Mode1W Feminist cel care constituit ade4 CU vktflile militare i p urbane:
intnnsigen, decizie, virtute (t*
nwd object al consuni.:!ui, eel consumar Ie femeia care ftC), Aceste virtuti vo, Ii deflnitorii i pen ott ccl
se
mal modei
_pessnnalizcazi, In eric chn unn, femeia ,.oI poate avea incre b1ica, care se imbrari tie In Romoli sau Cat din
Virtute conipe
.1: n vpaia pvhh e , hi n Sue4ca i.iW ,Mtstea, care4 sin, tltiyi s.;I selectivi: :,ce.ta este
modelul mti:iilt. La tan r.iw
ci. fl) s.r,r ,,j;j r.s:e,ett.:,t :fltecljn, to ,\e,
:ts rnt,It in,o profnrl, .Ieqerea, setnn al r
It,iii,,iij {cef elite fl,
t::Ln: stie a nIeai, tstt :tlt%.
: 4.
&!e cc! .irsc:nm.e 7? inflt- :t-.i
i;:,.*::.:._,Uui?t. I:.:,. tub F., rp. mz., ii.
th .t .c4osip lit li., c ,,su! .i I e ,..
f..TC ,iflt flflt :G.npnhtici in si%rirf)(I( pinhaIic: r ci:,, ,.,,
I :,.;,.t, . i...,s., Is. .q sF:t p:, J. f.s.:p.: us) t II! find inpc aI. 1 t10..
.3. ,il:ccI Jsg,.*$ ,iEt,i.i,
,r,t;.,.

1
n:;:
L
:4
122 / &detaee, .fr congwn I Tht$ti f*flflfltHdtJi / 123
i soiickudinea narcisicA. I s unnn nrmei, condnum s-i invitn, rf.rnine Un atribut care domneste peste atiil,ucie secundare
pe b,ba4 Si sejoace .1.-. .,Id:i;IL. Lw pe femei s sejoace dc-a repi t,zentate it ohiectele domestice.
plpasile cu tie insele. San. dad apartine ctaselor tie mIoc sau si.pcriowe. en se cI,dic
Segregarea celor ,ImA ,e!,!,,lc ,udsctdin i feininin - at ..ttiviulilor ,cutn,r4e, actea hind Ia rindul 1o n.I nile, onpt
produce into.ie:iu,n, L, .,ntttiI puhtIcItAii moderne, tar
citiar
qliI dt cootabilizat, iresponsabile, adirj .vtint ,Ihi;id nid c in
1
aceste rnodelt n:piv:ziia :rtnewte icni,hicc ale prceininentei peuvabilhuse. La .gonsuinr cuItur Si 11101 tnk;.r ii-. (ate in a, one
masculine ftiei, Ia iiiv; r C pnatc tin frwmovibilitaiea pCflptlu culmr1 decoratid. Aomo,iwm n.U,,mTTrsft r:k ,.,rc, I:.
ti nrr 4r,: dii i natta corn port.. ulnitr alibiurilor dernonnt,kc. ,bpto<lc :1S1ft1 ns.:s
c1p:t* dr t .t.:,i ii .nsrr!:g,ri Ia inutllftaa. !; ftntl. n ?tu i. efl .i hi t

rr, s 1, J % Air, V:vti, ,
: ,t, a flUfltti h pri t$.,cz : ol ,SrUflUSrI t
flfl)fl ! ihim, ,nt;t
.ttk ci,!. v,Jcn fl tine. xctcii.t?c tic <Ii;.td nr, i Per
t % ::,.

.t. ::, tt!1t

4 ut u:,:;iIt,Io:, t.m.c s.,ri.Ll ,,hna ccrrjt.j,3 jiflo pi
inr;i j I.th. nk es:e icrb., de alite c!, cIite;i L,te, f
... p.jfl :jtj o tr,,b 4 !c rnnrund,irn Cu ! cit e.tI, it I
NcnI, (;tla n i.,!e. awn, a c ek ,ntdijzf si tin to ,nnIl.
?
,: ,
ut fl t%rc tsp hr,::.?fl.s,,ie i fsiv;, dov.td:ti, Ba. ki itt) ,mxlc.,. pe clot ii vcckm $ ncr It I 0,4 o ,, , 4
I
.
flI.u r: %,:
i
cc 1 sn4r
rn.npbcL Fcnieia mode,,,, :, :i
t
1
c. ,.
r: .
,
.i:.n!e U:n; : .1 Z ..,ureze, q 1 fit ,,exgenCr. Vo.tk ,,cr:Ic:., e h,:n
c.: t,t . I :1 nccrnftncca tine: *wjcv:1 i in c,$l ill..:
..::. ,
,. ,:,.
, , s?
C
1 3nzrr.,a, pt.: he. ..,d;,k. ec.,nomice. texu:tc. $nt grId:: ,i:.,,.rfl.,r
Ptt7fA ,:fla nfr
t I. .o It 0 t tSt a .1iii rink. dintro rneilchil tnt,, I .
:,: tt:t. ..!.f,
C :.Unnt ,M.i .lr aLci. phi unit nerul :,.. i.,ih., :. ,
in ilct odatt pP?fc4icsna!e et dc tipi. 4W $ i
t % ,u S,!:,r Dnv t :,,
n) ttt b iLt (..t iii LflUYfl Ye pUt) t v op?Ub
,.
.%..
M,nr I U I :tt
rflt,3SIL, Mlic q..:, t.
.t,
4 p:, VL% ; b3rbatu c tinitc !t:.sc,tIb1 4i Feminin si se u.nsuflckr, AqW, :q:a
bRibat. 1st t sJ.gr ernc14 .bi:?? &)t IC.%tYflflC (maina. un. ut
a ctfehului gal tie I;i fld4his (rc!;,m: ne,Un
femeia Lu!, pa fun,itI Ill V 5rut ;iIihuI ..i;ograxiiiciil, feincia Sdin.aiIk) a niarcat punctul e,Urcrn :d conr::,nintri, ft., n.i
(ModejutFemimn) rs,c Sc: tt: owl .tqdui,i ,,desen4clupzin Sc lnm14sI Ca niinic modelele distincte si antagninee. ci Vt ptL4 In
procur%. Deternna,c:, ,ts svn ,ac, ntto,eni. evid:n mat ales apariia until model Jar. lLcTntftfFOd$t. ICgaL
Acest statut, iIusts;o b nne n:,,.Edt cit publichate. are 51 alto p.enzirndern de emergenta adolesccntei i . Iinvnlii. bk x,rntAi
aspcctt Ia fel tie concreo I;. isivctI*I :ittivitAiI productive. Femeia, nnrnstc, dar mult mal apropiali cit modritil Ie,ni,ii,, ad compk*
dedicat gospodxiei, tinIepa.seie flu nunial o (uncUt ccc cia decit de modeM mascuuin at exigenlel.
nomicA, ci 0 o fbnce cit ;rtttIglu care decurge din lenea Fenoinenul Ia care asistm astA, pe scan hi g:L este txndn,a
aristocn.ticI sau burgbczi a 5in,cilor care fikeau zatfel doyada rnodshthdfnrdnin La fntqui cimp at consumuiui. (.rr.. cc am spus
presdgiului stpinilor Ion 1,nria casnic flu produce, flu ee despre Femele in Iegtur vu raportul ei cii vakoile tie prestigiu,
Iuat En searn cit statisticile nationale, nu e retenzat ca cu statutul ci ,pnln procurW, se aplic In mod virtual ab,ohut liii
pmdtusivd pentru a vaioruay Ca fofli dephd4q% pun inuti
-
homo consumant in general birbad ci feint! l. tin icc. Sc apliw

litatea ci aficialL prin slnr;nI ci cit sd ,intrlinut4*. La uuturor categorlilor destinare mal mull sau imil pnin (dar, tie
 . JiciHic
C irnra rrtcdiatc
iir H
.1 H :.:r: it
.
..
cuh:urui iiiV.L
ceca cc flu flu{j i.,.-: .. ,.
surni in SCflU.i )ti:)1au
dheiat i revolur. ccs6 i:sh.i
ct.t a.ut:ocand in riititurIe n-
rct.r:u goarka ciup ant. ctcOr.
a si si a hai.n d.c. c<
nc
1
i.r
acc.sflkI :csu.rrdi: car suxn,t s
aiici ccc H cc a fast cvc isr
:1 RTrA. A.
Mass medm,
Tar
I zat sub o rm
d c Ie c
acest proces Sc nun.cte rcs1:

.
iuUc
I
.:.T cii
fflO..C dc rrfuz ai ISv)Hci S
. .;..
sex obsedan a m odelel.or an. eri a :nr
.
.
4 divertisn,ent uI est.e, do aseme tea en :o t a an a
4.
 rct. vreme, p. ofeco. I, St siorc,Ac .lcri $lsIfili tii 4 e::,
, : I t 4*I tI i IV l U &t,:w t C41W evoluUa cndnuA ;i CIITIOSII3VVIW (hi ctii.ieIe t\.HI, 1,1 :3i)i
3: flit (I fl . 4(r,flc% ;ii I ocuhu ,ie ;inzili. In pedagogic etc. h cvolue In Fair :,) Iflilui 1
..,
j4 ,ranrh,d arnm fry Iofl indivi,B penlnl rfimu)e ,,po vW. tn Ia
., iqu*n
1
, : r,ilrc_ rlare po ito inpira ivctt nflc. rw

ret nits;
% I
.rirc ufl ,u,n i .o.i. flt,ca,e :rebnie 4:1 ih:,,. t .itfl , t
rerkIeze nnti;I. hina,: ,.CZOiiler he e ni ft<Ie ..:4.5t..
t
* . t
,
! \:: :,,1t ci
thiecte)e, ma!in,4. D.ca tin fare, iv. rnai un :,dcv;w; rc :i.
c
i, . 4)1ft ,t (.1
.11 oCktiti tj rns,snin. F, iinjxrIc .1 n nh,ttn
..rena de 9102tcS toatintu i,,tul,, e,e t:: i, Tb,.
,,
..
vicHct nu :iau aimir r..tii1!fl.4r i.),jiacec ! ,,:rjv: itt;:
!oit,.t. an n.1,,rtr nrofund con&irinAt.y ttt .;,t,.
,t
t !:.41.
presupune rdn$ifn San rsrul i;I. Sc p%.iem inI:rh., Ia,
trnu&e
t.b:I
riclarca cunocrinrctt,r tin iqr i,irk, ynl, mn.H ,I,t..
, ,,
, ,:
,f ,tt 41-
.1 tfltl.i%V tFl.
cit rccouven4c :,cccfrni. obIgri , tI
.t..t.,t.,.
tt.ri ,e ,t
,t RI.,
1
acuea& La nivelul ro.nptientelor st uI p.rtr..mdcr
: .
:...ft*rI t ni ,imbn4nire
dnJAIW pe rdr cicI,iI prodw.ei :U n ::
;,. hia:, . ,r,.i?.i si 4cl;ltiti,
impunc cbicctc!or maicriale, In ?ecQ4 ear, nn tavcn .. Lit
,,ttttfl) ;,t, fl ,flfleP?t sI:f,t:l .IflUnflCb ,,,I(IIu, ci. an piocec nqional tie umutu,t :iinfic. 1 (U Ul jN(.
u .% .I
*flfrj rI!te C,, %IJ, %t ts.i,,,,e1ai: .dll I.pAr..:I oi ni!tt. dat, nonraion4. dc cop,usn. sc4h,l.41 t:U (0:6. ckI:ilk,
11.1 lip : vu il.. I .i s, *1 .fi4j Sn o gle,ni,
Peciclare medlcaki: .,cha*nffuI. Rcrtare ti i::
it ( u ml I ai 4i I 4
SI ,%.k .t i;:: rn
t) ,rm l3 I tin ii Iar fiziologictt Prsident peurru ha,tati: teghnwik. tarn; it,,
sin I sin gun. qt ,s, iIii je id owi ,t 4: qeI rni i n.prei nil in :
tic frumusete peniru femei: vacanwk pextini on tumn: t n i.e
1
fkta hart; net ii, \ I. edc i :e
Li ,u
1 c pIc.) ,nilr.m Sill pt.I pe ,
tern extinde (i tnhisie s a facet,,) :.rcoii noi4iai,c 3;;
xnstit cc fioni %illit4ilc silt IC: Ic t art nfLzi i drin,: tol gpij mutt mai ample: .rcdescopcnrcr Nau,,i giL, &n,ni h .p.ot:
incorsetat ne itcntI tie tit) 4:1 4j ,i,,Sri,,qe,ije U rural redos Ia stadiul cit cantion inc.,drna dc io1cn%. .-,!l3 .1
profesionah. hirst.an;r, u.ban, porlionat i servit Ja bucatx mb fo.tn?4 de sp.i(ii r. 1;, 1.
rezerva natur4e San cit decor pentru .csnlintelc tie va anti,
R&clawa nsftumM aceasti redescoperire tnt, de fapt. o recicI;we a Naruiji. A4L. no
o prezen original specifica. in opozitic sitnholinl (ti ib .nt
Una dintre nilmeoshmilt .u,onn,,o i kt cs,cjeiiEij noastre in tuz, ci on model k simulan, Un concenfrat It senine iw! urale
inaxerie tie competcnt p.ofesion:i15. ut n.Iifl.;,,t Rocial, cit repose in circub,lie pe saul, o natur nckktd, ltci in, >- hum

parcurs individual cue ndclrn;w F.. i:vtc,nn peiin ficeare In inc* pretutindeni La acest stadju, nu Inseamn e1 nit exk,:\ rem
pane, data flu vrea si fit infrpiiitii. !.. nliflral. ncccsitatea de dina cit a4 azinge. Pie c o denuanim umenjare, CoflSe,tin: a
a-t .,aduce Ia zi vuno4%in4eIe, cnm
wittqclc. in general, ,bagajul
1 skurlIor a mediqlui, Intotdeauna etc votba despre ten Iare;i
su opcr4onar tie valorificat pe pi.ic; munch Aceast nojiune unel naturi condamnate in existenta ci prope. Natma is te
vizen3 asrzi In special cadrck tchui:n din inu-eprinderi si, tie evenimentul, Ca si cunoaterea, ate gmrernatf. in acc.cr si,kni le
 th,cfrd acwaktapt Ea ft. We 0 se modiftee funcdo,.al, Ca ,i (U cit 141 pierde suhstana de sens (Ia &I cum Ntun a-a Ibsi nick,
rnoda. An va1oare tie ambiioz$a filM supusL tied, un,i dclii ik tall n-.ai proslth4i decit aann, cind c pretudnJeni distrusa), dat
lflflflfl4, cttjgj priir4niu c;u < invadtn, ast*zi ciomeni,,l
flIt tat in realitare. prin ehbu modu) in care eie pro4nth. tat M)pfl4 an.
-, :
h
4 .,: .: lj
;qr
f
t .tiari: t #nfli!W. k;...i voc,,tfl g:utbtAjj ,i I.nr.irPe ,,ntnatc. j, CttCI:.
* . . . fl. ...!r , 4y.
v.js.ni
. tt 0 ftiIii, flu pncssc 4ij.r.,r.t& tuh:ncf.j ., rflflfli
U .4: Vi,, C.ngh n.zc Ln ,ni,r.Ie m4.iI,t ..e I Kirks
Aces rsincicIiIt de oruuizarc uyerneara astAz thireac,
vinde in 200.000 de exempLare nu conIeaz au i Cea ic probk
:uhur3 Ie m,sr. Drepwl do re bcneficiazi astki IoU indivizAi
matizeazi sensul operelor eat faptul a louts wnniJicafluls
u,uiutn (j. Ia I!ntitA, aid ,n%car cc sukiwiti flu scap 31411 flU
devenig &ffce, ci It ene impwc pun chiar sistemni de cornunicare
trt.. ,I. ,Vt:4,.inIeb..,4crci(?a ini mu csc drepntl b caLl on model de succesjune, tic, ;teniani!i. c moduhqje con,hiuate,,ic
.wc cq: :tw,n. :tD a !hci. lot si It tflfl)j% :
jn,,,jn,
., .t.,. a f. fl(, .4:: .1 fk. en t[. 1is Ms d:.,r Ia .lf:ssnc. Wit i,i,:na, .I,. e
.
I,,
:t,:!::t..,::; fl& Ir nCi. riiIy,u. l Cd ! pcudowrenjTnctIe:tj; aje hr
.;. .t1);. .4
singen Ic mica oaplituilioe, penn...icnI fitu luand. ..i i moda. pcudo-oIucctuI sun publivuare, poaw 6 prcwl.asa (41 chiar esic
pncUc) hcq.tnd chiar k le nedju, de Ia codul tie refeflut Ajirn
care nIt in.ventd obsolut at tulturli concepute 4 a:
gem aid La proceth.ra logkil a ,,moalelelor de 5111w1a1, 1 saa In:
1. pMrimonhT rredutar de opere, ic gtndm-. de ucIiEii;
2 A ,,tr ::i . .(ectii i iwiticc accea pe tre o inpftci igmigeunik care nfl c!ns dech :vninfhr.
* :.:
r..,*., t .nfr ,siitt.t Ia 1ini,a. ni, fl tfl! fld teZ
1: tC:.n t. air: one _rn . *it:;Wu (1)1: nnl. lit U! cj,,.et,. s?
.rc:
..;?iac a; I unit fJtchd;h. sic a.
rnth,min,jc !u$ir& tehii Nit it:,: cxiqln I itt: rc lt;en,:ij
U iA ti t a t.
!ztaten euliuraiL nit me.gn cit Ia :4a cinctiri Ia cnefrlopcdiilc .cTeMiilt ,le anngmcl ;i .,tiilwn de masA. sw sun um)
ale cajior rtdc!at. ombini mat degraM continuturi (ideologice, folclorice.
,enthneniale, morale, istorice), tent stcrcdipe, ja cealalt
U. flC?; V 4?; .:.2! t P9 cit hsl!% ,k inpwe si moduri di exnrt.ic, flay snnMdouA n,crit, n
!
It.:; . t .
,
4 .tN .. ibid tfliP1)?I rod v Idzcar.i p no * jr3 it .:
Tnt 1 r slt,ninicr r;ry si vc,i . om. t.,;
,I)Ut at, p inirt pcac,(iii ruitufl, _injscc,rr:!Iice, Ci 3 ptiiitte
siscemnl prcznli1i Ii:exare. (iLspIcIii! de ceinun tf: pci: I;
canipkn nil cultmi de ma,} Decisly nu nit i.ptui a anumit;1 deaepkudLnea jut acadeinka cad tnt h,sr-adev*s siupid, iv
opea part$cip rtteva mu san cttev* rnilioane de osnieni, ci c 4 penpectiva univenalulul, s Incorone,3 e tan. pe an-, a reinviai
in mod surprinzitor din momentul atinpilifi in circui;W
ccast pc.z1t Ca , main:i anuluic, i naturn spatlila.r ver, edt
(unctienat a culfuaji moderns,, Rcuvhnjt,,rcn Sr ab.:nr! !r:
t !.. ur. , !,t. e5::a, !)U
tflflfl hiitfltRiUfl, ()tC 1C4(
:if dwvnc ci .m)).,;I%il cia recicla,rt ccflI!nrtun4
.
1
3 tt.
n 1
2,,..
;1..t: ,Gt Z.
ni. .rtw,i r,,Ita,n. . t)dtnieio a. p!rrni.k %sII,,.h:,,e ..
- . ., :.t ......r r:nu,.:, !zd ..
jW .qcngale tiN 4i itiuite fli%IiflI ,\si&i, sn,tn,ika,;, *
4 .ujtui, i,, mal ptodus ju:ntsu dora. Sr .neuUne, Itsigur. .
4
earle actualit%ii i ceca Ce (AC este clident. Ad etc 11 iri4ie,c o
in,tan unlvcrs&.i, Ca rctvign ideal, i accasta en tilt mal mutt
doua tineree.
1, Ds . fnmrn.,s const3S I., .4tuen, r.,en rezkl tu .pr,fir. Ltxkul
t fl *3t :;..,ek I. Vni, m, ic. tj
130 / Societafra tie tonsum
1* ;i tmd
4
Tirlipotu
sau Cwa Mal Micif Cidturd Comund (CM.M.CC)
Mecanica Tidi po t-uhth one vorba in psinciplu de explorarea pain
intrebri a definiPci verbulul (a t4thpouz echivalent cii .,chestie,
semnii cant flotant pe care-I inlocuiqti prim reconstituire sclcc
tiv cii seinnificantul specific). Deci, in ptincipiu, a hxv4an
intelectualL Dc (apt, obsen*m cL aftw de citeva excepW. par
ticipanUi se afl in incapacitasea cIt a punt adevkatc intreb,i:
li deranjeaz* 5* intrebe, 5* exploreze, s* analizeze. Plead de Ia
ins (cutare verb pe care au in cap) pcntnx a deduce bite
barca, cure flu este aitceva deck trcccrea in (anna intcrogatiwI a
definitiet cit diclionar (ex.: 4 Se to inseamni a punt capt Ia
ceva? Data eel care conduce jocul spune: ,,Da, Inir-im scm, San
put i simpiti: poate... lace vi gindiur r*spuns automat: a
tennina flu ,a isprvij. Este chin demersul bricoleunuhui care
incearcA un urub dupa almA penn a vedea daci merge, nato
cth de explorare n,dimentar pentnu a ajusta pain incercti $1
greei, Bra a investigart nqion ala.
Ca,stentL acelai pain cipia No necesit pregtire lattice
tual. Un PC vi punt intrebil rntn ficcare Intrebare, existA
o grilA tie dnd rspumuri. Thebuic s* aleged rspunsul cotta.
Timpul conteazal: dadA rispunde4 instantancu, obine(l maxi
mum cit punete, slated ..campion. No existi timp d.c reflecUe,
dear timp tic reace. Aparatul nfl arunci injoc procese intelec
in ate, ci mecaflisme cit reactie imedlate. RAspunsurilc propast
no (reSide etattarite, nici deliberate; trebuic sd pal care tale it
punsul cotta, 5*-I inregistre Ca ml sthnul, conform schemei
optic-motorie a ceIulei fotoelectiice. A ;ti inseamni a vedea (cf
sadaml desmanuan care-ti peniiite si evohuezi prinire ceualti
pstrind san tntseniptnd contactul. selec4ontnd Pt bc reIaiiIe
pozitive i negative). flebuit site fere,ti Enni ales tie reflecua ana
litidA Ca este penalizat. Ca timp pierdut p,izi ccl rival ink numk
tie puncte.
Este varba ciespre a emihrne initbi rathafonica din anil 60 a lol
Jacques Antothe *1 Jacques SoIn.n si adaaa in 1969 pentru .elevinune sub
nomeic cit Sthm$lMfr (ii, cO
Mass maiM, it i dksenisment / 131
Dac nit an o funcie de fnviare intelectuali (dqi a este
mertu avansatA 4 modentorlijocuhil 1 de ideotogil care tac i
deafac hole in nws media), care e totul flinqua acestorjocuri?
In Tfrlipot flu o vorba deck do a ha pane Ia actiune: con(Inutul
n-alt nici o importan4. Penfru participant 111* bate acestea St
tnaduc prin placerea cit aft ocupat antena prc( cit 20 de secunde.
destul penn a ise auzi vocea, & aqi Ii supnpiu vocca peste tea
a moderatondui, tie a4 Ii re(inut printnun scant dialog 1 i, actfel, tie
a ft luat contact vu aceast multime caIcB 4 anonimi can tate
publicul. E limped. c mjorltateaJucltorilor nu sufer* tie pe
unna flspunsurilor grqite; an oblnut ce 4-au doric comunlune
sau mai degrab aceast foimi modemL tehnic 4 aseptizatil a
comuniunli care etc comunicawa, ,,contacb11. Nu ahsena cart
monilbot alit do des invocati, distinge societatea d.c consum:jo
cut radiofnic ate tocmai o astfel do sohcninkate, Ia kl Ca shujba
religioas san ca sacrificial in societilc primitive. Oar comu
nuunea cetemoniali flu mail Wece pain pline 1 win came 4 singe,
-
add - ci pain man media (care diii reprezentate nu numai de
mesaje, ci chiar tie dispozitivul de emisie, de re;eaua do emisic de
staia de emisie, de posturile receptoare ;i, desigtu de produc
tori 4 4 public). Ahfel spas, comuithmea nu mal tnce pnfr.un itt
tort simbold d pdnb-unul teksic: astfel, ea devine corn unican.
Cccii cc se imp&tqte, atunci. gin miii e a ,,culturi: corput
iu, prezenha actuaui a gn*pulul (tot cccii cc consdtuua flinctia din
baUd 4 metabolici a cerenioniei ;l a drbtoiii) nick mien no
mai reprezirn am bagaj cognitiv In sensul proprlu al tennenulul,
ci un stnanlu corpus d.c semne 4 referinie, 4 reminiscente cohare
ii 4 semnale Intelectuale La mcdi pe care It numim ,,cuuturi de
ma& san C.M.M.C.C. (Cea Miii Mid Cukuri Comuni), in sensul
ccliii miii mit numitor canton din aritmetic San in seasul acelul
-
,,seandanf package care deflnete ccii miii mid panoplie comun
de obiecte pe care at cade a It aib% coidumatonil mcdlii pen ml
a ijunge La ningul de cctiean al societiil do consum - astfel,
C,M.M.C.C. definqte cea .ini mica panoplie comuni tie ,,rs
punsuri corecte pe care e rezonabil s credem dA Ic posedk mdi
vidol in vederea obtineril brevecola! cit cctlenie cultunl.
Coinunicarea tie mad exclude cultura 4 cunoaerea. Na.
pastern punt problema onor adejirate procese simbolice sau
 I
: .hc.,.t ,t:,:._.,_:.r.r.:
in,ta.t(A roie ki at p.og.au.eaz s in acest ,.,I..ntw. i;ncic dc
:a:uck.a,r ,arc ,t, ,c jenlalea inwkcti,iIg cc snaafest pnfl spruti cunnnranu
I
poate sacm tlcc no .d foittial tie semnr se.n.mie sonore admimbfl combinae cit cuncaten i amrat
- goiite ci. griji 1e ci ;. Tezidw, de SCm. elecirocasnic. Computerul flu en. dec11 mate,i.)izarea tehnic a
Obsetv*m c .,cidti,rA este phn de ambiguitL Acest
ten nernil mediumulul colectis a acestul sisteni de semnale ,,C.M.M.C.CY
conceni at cuItuv.I, acest %dig$t/seprItoaf de .i;rebxi/rb ca;e laloneaza parffclparea tuturor Ia ficcarc in pane i a
Ufic:, ,-;,:n:,qt C. I.4!,C.C. pentni cLIltr1 cee;t fiecinna La acelasi.
:..1U .,.,.# 3 ttjt: Link t.tl Inca o 4jt. maW j absurd
osie 4i confruz,i,n u d np:::i.
f;: :,i;; .., n,.d:c nur.k
* tfl ;aI,,rca Cuttnu saantr ecici a Culiniji n,rdb.114e, tn4 tfc
inl;ti t )mpl.:w:. ccaIalt v%t. a vonil,,are k tietuent,:
,tndiini Iii flkC Is1 auI,;:1:,,M (le !flfrtbxi? ,V* posit intoicleanna disocia in tenneni tie sdmuj/,caqie, & ;wre
J)UflSUi e. acCast UAI.?4.C.C. a: ns muli. afinitfgi ti ciiltuni bart/tispons. Rspunsul hi gscqte iluctaxea ceu mal vie fr ocul
,roiar. bate aecalejocurt au-dc aitfel, ca resort athedpul EXA ndiofonic. &east schemi comand, dincolo cit spec tacojul ritu
MINZ1U $1 aceaslt nil tnttnIL4tOr xlrnenul este pain exce
I
abc, comportan.entui cons umatorulul hi fiecare dintre actele ku,
env 1* ,us de ) nuware ;o. jolL Wiennt, rca $ exarnene.
cc,n,portamentul lul generalint cart se orgmlizcaz
hi.... cat o re.
.,\.
,
I ;,t!,.n:i,. t,iphi
slime cit rpiinsual Fa stimuli wwin!j Gnswr. pcittint:.
t:.. . r:. a: ;.t c?*,I.,:?zz1 Vvsl
c
,iert,ii. in Inalnlic <It oh.ecte, (N 4 hr rc (. c,,gslIitniori .,t.
i !fi.it P?ifl
%.* %.t*.
rnc,ni slicira, ,a.hcsitnnar i so.n
n *ip.nP. C,u,nr,ln::.:;(.
4
p:t: nrgioti :i
int. in Kest cn,Uexi, asi:naI4bcIejoruhi nicilc.fcnk: cit nu sbtt
cdt 0: 4 it t. sn l..le inijIi aI in :,it ,dt iiiijotieIi
un dernen origuod al individului in vederea sabsfartril colic.
medlaUt : o inn ag orgw:Inue sonaI intcmci.iIA pe sam - vie a
unci nevoi, cit in pdmul tind un nEynnzs Ia a frthtaw
tiuni)e onfealte <Ic tie. Ejcist o societate care a cnnoscut In puns
istofle nit sistem Inettis tie seleilie ci de organizaze prin exatneflc,
care anpjcad individul in altualul colectiv al corn umului. Sint Un
jOt in msum in care &n,ro object one intotticauna ofeni e.n
Chin.. s.,indadn; Sisteniti) on influcosa. ijia. dent patma
H::: ,.
. ,
fl1.t inrvt
t :t tt
A frnn unel gnme tie v?ri3nLe clintre care individtil tflt onti.
itin, ! to
aleag% .ccu tie :4 cunip4ra e%tc alcgtnz. r.ptvmnc.i :2,.
: t :V w :u, tfi:t
prrkiinte. Ia id Ca alneix,.. unni rspnns ,Iintic c ek prop:. iie
!
:4. t:rro c.,.::2 ,.:.xi4. pC)1J (. (Vt t ;uler .sif.:I. cumplthtoi iii Se joacd *puuxnd ine Hilts
mal ha,: istem d iietegran 1 lost dintouleauna aech al corn cait nit at ztdodatA cea drect, oricntat spre wihtate,i ebiec
tulid, ci usia indirecti, intcrcsatI cit ,j.cuI variantelor obieciuhil.
I
pecgiei ritualizate. N-am ajarn. Inca aid. beocamda, ne rnitne
s consB4tAm putenica aspinde sodali npre dtua4n de examea Atest .joC si alegerca ntre4 unneazi cananizeazI cum
dub!i Iiecare pale ft cxawinat. dar i examinator
pentn. el rSorul/consumatond pdn npoziic to utilizato,uI tndit4on ii.
e tie 4 iflS1 : t.)ll?CFflt I tiflhte in , fled I)
-: . :,,.4 t,,fl . L!!) $r Cii M.d .311c1 3NMpIi C:,w,:,i$ :C.L3f ,IL...
Ii::: tf, r ;:flc3a; pill;
Cn tiu! Nun i i ComnnA C..M S.C C.
4
:ukur A ,nnlek.r ,,,4;....
On t ..: -;, am: ti t :,c,xtni ! 101< ) C M CC. 00 tfrrhi: 4: nicc au tmeuilor re.is4e %C imbogMesic t.izi en o ihaIa odsts..
fluMes ?;4WWI4flk) C rI este 5i t( so. mass hlkilaUlfl, chia, Lie. vcrba desprc multiplknca opneior cit arrl; Biblia, multi
danA in canal mi jtnd pare s se individimlizeze. Via; cit fapt, tot plicati Ia dndui ci i ofcfit mulhniior sub formit de s4ptminal,
 I
3, : t;,:.nut /4.
Maama?1ascx4id?oeflunlnI / !S
v:.. d:.v ftt .rflr ! v!,rt! i:b:Yt,
a );ifiJ*.: Sj;: Ar ii pica ii%:r cpui c o pinz i It Picass o cxjni>l ii1:n l,::
p1 n sn.,iti It,,Iii 1
tat a aholi itdochtul ritsulunca munci
II vn( ,i:mo. ratir a suflat in let &tsalbnul teles l id di niu1phrana :Ui
t al tuittiril i phlor chiar data &ar realiza, flu va aboji nkiodat
...\itaConhrnp:ran. de Ia Ranscbenbvrg bi Picasso, sic hi diviz iune a
I
anti.
socisfll si tninseendcnta C,,kmii, fluzia ide.i loqil
y.<. iaz ?!. it:na : cI ins: mit:., ii 4)rp.Iat:z YFton
C:. ;14 .,r 74i
,
1 !ii! .tfl
.,
in, 4 no mai orbim tie speridanli cofl3iirnti t,, . ,h( or&fw
4
:1

,.,,, ,,, t. taj 4
Mi ac itipi ,mitt Cafe, tic: ft .t.1ii sail traflcanp. iin( tic dcparsc cci mm .,mnero;
rai..n ul .Oef :,nilr nr sit Ia etajul a) doiles. Cu
nt..:nrUs n.,;u.... .t *11 ;fl,,!9:,iIq liii in accast afcerc) i. in general, a ideologilor difurilrii cau ai
It Ooen tie prc.mtn-tt ,i,itunde nrc toyii, urn, inciruct!i. N I;Ht,
. ii xT. re: efr:
I
* *
at.;:? *
%,mc It st:,nIe , t;t de tlcnocn,tino C :1 cuIng ii ;in, dt
br
inq4ct LnOn)efll phvegi:i Muzeeto, St sUt, crau inc puhi< tul etc voden al si..tc
ni$e nezilot. de a ,crea obtecte fn,moasc pen mi cci maid Sc Iove
san.luae. Ot ac;m, ,t,4, nasa a pitlual tafta dr Ia poseso tc
nhl in mod cizibli cit un e$ec siu, ten cc tnsearnn arela,i hit
t i::
at gO.O: 4tji,.i, ,ir no,, n;u 1 r
, I.,ehe .ccr(*. b tie. dc
i: 1 ft
o re,,sh adi .Ie mare inch deioe sucpeclb. Dar 4%ce.s1t erfl,.
:t :, r, i i,c, t!s ; ::.ptca 4: :,n.i !n dkcie nu etc deck ;epnen& ea subst nurnal penun ci
4i limp uni.i i oIcr!iv:
t
act 4uut4p Jui ,,Tnijia th gcneroa.:
Ja.:ies Pus,nan a that, nib eqict, nt.qnieln mtil inocen se Inc4pineaa sd tztsiden Cu1tura tbiA
r P,,qinir, o inthenakL
:4
vrfr4 tntnckM cdt idpii.dwvswdsuhfrnnidr cLi*.rfititr (ti,
ti e :nj t,.iin:;b F it:,

Vt is ,,ir, as u,ihil Vi, ia ti
unkt an mutliplkalc .4c nil de on . _%cestc ,bkc
1
;. . flt.. ptl. .43 .trn.:i
.
Wd poji ;,clDpooa V tt ;in 1:.: ,th
litocrafi Sal. < aquaF.rte .4 ceva tircit sA extind ratimea coacumuiui (adic manipula
aC 4z$ ih U C /nch e tie doraji cit rea
A, .. seinnelor) afiupra anum itor cond nntu ri san anurni to,
: .r..J4t A ir P,j.unr. !t111fl acth4 ati
at ., es o.v.;c e.. cnn L(E) Si t: ;.ft, 4t .,s!ttt Li
.#
simbolire c,r pini a:llm flu iieau (lea,. Mi.liipUra.e ope;c
nire I m.a
4 :. !:
cit arI1 flu in,piic in sine nici a .vuigarizarc,
Zifl:C sjle. No esk: vo 1 de Vre*, pron ,ilci ..0 pwrdt: t
iojis. 1*1 de vreo revoltilie calitate. Sc inthnpl altccvz nperele asifel
(0, Mutdpliraea magt1 i.ispunde nmltip IicIiii publ muldp uicate dcin
ioilu i. ceea etccliv, in calitair de obiec it seriale.
..4<t o,, Ll s:ll: ,:pn;.a k(ur;u, 4!4 bi:Inirc
echh -den te _cu ocre che, 4-
n canrapi Si LII sc.uinul sic gnidimi i pnnts.. seats din n.r>c,i it;
kt :te. Ltdi we ri rez..hat fr.
scI;nia rule, 4 L a banior am;,ton,! binuadtor redc cu acesse ohiettc, Obiecwle flu se inalopun a subMani
azI tocul de scm, Ca scmnificaUe qjy4 celodalte oblcctefinit.
c&n ?d?? hcp,,jq;s( . ,[ Tircare, sta.,inL 41 4CflflttA. pen rtu c
5*5 au clevenit etc In.ele obie.te finite. ial,ind i pancpIi;e. n
ii :44 K It :xt I, V*q * %flt on 5,, :-
tA., %u3n Vus.:. i tsr cc ,emn.tI. .UItts

ctelawi tic acc,to,i, pria cair se defines: land:nizit!
nt,,t taflt..tca e acna4i cukunar a) cetieanulul lumli. $1 aceasta in tel neal bun dmtre
(,,. ,?Ci i cute asti7i Il:, initieg ,tfla rant, mp.iran5 sint. tie (apt.
cazurl, in care fiecare it avea tin acces real Ia tie. Pca,trq mom
.:t s,. ent,
(1.41 iii:etca?fi i n41 fir opt: c. .,e
.: tt
,?,::4 Ic ta;.:.Ie., .%.v..ItIvu,I Pt cu j>setwknprs..
CSpI31 0
dat.. Cu .Mul.phd 1 nuc. econoini: San ,psih olog ir i,iac ,:,,si je .
1
.njos: ;4u.
Nehniit,i
, aria i,itrA hi epoc a indu ssdali (se
intienpin Ca :i.flr MuliipIi, ,tlnrI ton.i tinju JLmitai. i alimcnteaz din not., Ca obiccte distinctive. 0 )na pan.leI
l s redn in &
ccvii mal mare, a Golrurii,
:4 fl ,i* 1Wt1 C .4 ui C: J)ttI.:4U i1tiI It:
:
it flaii: itC As (I poale mu ,t;tcrct,,.t slat r vo,b. jentw atrewc,
. .. < .;tokir,. c)ptt de .wiA or
Ia inaga bkrni a wdce, cc se consum In enciclopedlile spii
zin( di me7elur tajqouj :b.qct In &brici. Ni mat spunexi m1naIt;
La Bib!.; Lt Minn ha. Le Million, En pubIicaIiIe muzksle si
irt,W \. c., flr Ag:, e c. se:tnp ,, N., rn p,, 2; It%tjc( tie flThte iin., GnnJ4
:)tf ,,A:: nit.
rU:t ,rj,:, !: i dtind .ntnfrfrn.c$t,in
t
4:
p
,.
:
41,,,c
puhllcu! tiv4t_,i, esle, tcre: , 1otrte nun;q,rt)v t; a pfct;
i
 I : ,edfr. , jf h?e.. .
I flU si c ,,rn,ircscsA nbna runoa*tt:rc, th,rucc;is; valca,e tir h,rc,
0. .
,j rn4. buk. iarr ctItordIL .cea,tA fln41n4(t c,I,,tcuk este in ma; t
paste ipndetern,inat & ,vnIt*,ea de sclii,th sc.>Isgc.
!ottie s h .-IdUgfll an 0t maji piit.IwaP recent. pt actic:.
Imencul material ,sukuralizatb al revisteler, enclclopcdiilor si
cap, It Ia Sci,a1: dvi. Ia ji.,toa. alimr,iteazi tie onalti vreme
coleedilor de buzunnr atpunde tocmai aceatel cacti, indexate Ia
cerrrea c,dturaI a ,clastlor ntrnonbiJe. e QU& tie, de Lipt.
o conatren(i statutar tot rnai vie. intreawl aceasti sol,tanA
prht (frccventay,: piinei, a stotiei, a fl)icii, a ctttioiflelor
cultutari eat ,,cornnma& hi miqn in rare conI4nut.il ti flu
it topedir. 1 f,Inare.z3 discipline
:cte istiuziir, legitimate. alirnenwaz 0 pzacuc autonowL ci o reoric a mnbflhltil
U
;h, * vt t t1re 4fl d:;7ae
ociak, 0 rerere ca,e iizeazA ut uftthictdecil ruliurd, flhi ilat
:, .
.::
: ft u t e it
net,, fl e*zti dec,e t t4me.i: ..d4kot .1, L#sil ,car,a I d,a.
ti t tn $r ,: :?t:4
aac1ar n 3.ttTIna, C C funcpe i:r coittiotitul pronrtu-:
4
, fltZ4,:..::c,,t. *rc ..;..pj4rrIn
:
;, cfecc i1 ;.nepbc
cun,l no mal dtclt vu iittol It co;oIac. It tkuu c
4 .*.spsc care c q; vxut
e,i un semn pire altele obiectul tic esiistin,?

secuncU. Putem spunv atunci di ;,cesa este conswnat, I. ItT turn

In cazul publicatiel S&na a Vie (i lv: refern Ia o anchet
o maini de spAlat tnt Un obiec de consum din momen! cc flu
prinere cititorli ;eestci revisit, 1ntreprin3 de Centrd tie Sock anal ate o siinpla ntenslIA, ci ,nth degrabi tin element tie con-
lcs, Europc..r.iL cercr ste ambigit: exiati ii aspirntie fort San tie prestigin. $dm atun,i a Ca flO .oai are 0 pi cien(
t:te:13,, 1
,r
.it%r(fl $?t ;ts. , nht...,*.V* p:ip specifl5 si c mutte ..lrc oblecie o pot iniotai intre cart
iie,tne4iul

!t,t ,. :t; :P ra:d.
cukurn. Cmalitu-a dnine obiert 4, vonsum hi ni;IrA ht
. ,r!
t
tt
U,, ti.U,t., t .flb,i * ,t;;I::tn., !(iSh.nL1a4. cia. Cu
,ilunctind eMrc up alt dbcun. poate Ii !iiloruuA i
,t ::::r,. i eriu1iir .upe; inar cu abc ohiecie, Jai aces: liu, .1 :0: C
3
de
:
.. t:tp r.r,:r prL tt C j ifltSfl I iL4A
ralabil nnrnai pitotni .Sriensv et Is. ci ci pen it ii &ukor% .
zj,,r z rcafi,m.s.:a pozitjc etc clas). i:I exact. atesi5 lectur ,nasc,. pLctur, rrnaica clask etc. Toate acestea pot Ii tindute
,jcx,t. robi tic snn* k ,alkre, cc? La coinunitatea ahstncti, Ia
La
impreun in malkiri azu Ia chiocud. Dat problema no e a
colcctintl virtuat al tuturor ,eior care snt animaU tie acecasi loculul cit tare, nici tIrjuiuL nici a ,niveluiui de culsurr al
a
exqn ambicto. ml tuturo. celor caro itest si ci Science et Vi. publiculul. Tone acestea se vbid 41 Se consumI asadar trnpreunA
A1g.
ftc Ene , I tie crncH isa tie orrip) milelogic: deoarece cultura sc supune ac:eleaa4l cereri c:oncurcnti:,Iv tie
v; . :. :n z:; . .tt_t it
:,r senine ru mice niL raigoiic tie etnecte i prnttu C fl! f) 4:t
,:.;!?, .,,:c,flcrIa (; (gina, dr a.wn,d ne.v

..ip..,ter a(e%t flW)fltttI, ra iiitii iii icgini ,tt .4)iOI ;, t.
;.rrtis:
p.: !:;:.:,-tt mecaje. tbecte. imagis care compu.. ..nmhiantt leth nt,:lezre
;. be.,. c de tic ;,;Ic:aterc. ci nihere, th cotidienc acela al cunozit4ii not nu inseamnA neaptwot leje
,
participare mmci Cpu
tern a feltie bin .a detectoe acela4i prof ., Ia dtito,i, ml Nouv4 ritate sau detnvoltura, poate Be curiozitat.e pnionati. ma ales in
Ob,crvaleur: a acest ,in inscainni ate
cW
citesc, 4filiacelor care-I privin(a categoriilor pe tale de acultunre, dat calt prestipune
a p4Iticapa lao etivhate ,,c,ilrnraW Ca en.hlem de clad). nicceskitica, ciclul, wmt4ngere. de reinnoire speciflc model ;i
.r.:igur, ,rn.j.rtgea diis.,iior (at i,l.tl 59tL$ nc1CpZiioC) tn1ocoieie asel pmcdca exciu*M a cukurli Ca tern MmI,w4ic de sic
:h:.: i!:i: * sell cu piactica ludidi si comhin;mic,rie :4 cnimrii sisten, 4

t :r: k lie. ,,&cthoven e n.mna4witneoii
 I
. ., ..tb:n. a .,lt.M
Moss media, sap dhiev / 139
a Ii \i!. 4tt .1 0: a .c i:th, ,zjlo, p3 sill
..
,t , ; ..

Uifetfl)cdiUl Ct$tti
ofoti m,Wo;ti 31
I Ta iritiniiIas. de teat, coun
tRy .i,, toale epndlv si pe city n, N
Iip&l de 4tctva, o nusnim ,culiutt, p1dnd pretu

racUzior;,de. dt
Jilt. t
r
I :*.i4 ;,I
ti
tk
:

I pt
2Cc ,,n 1c,.; ra
ii
,ra c :tt * t

on,ul vulUvat.
Ir
.

Idjutriia uniunist imhI

ii , A. o
p.r. :.nr
,c
4 legerilor isci.se de aid i 4stncI Inca, hi hipnfunc
tune roocufijaTe. In uaiveraI. Ia

l mturor n&nte
4unaJinwl ml
miiu,ik edit ne.ar pi,tca dcrdifl:
e,i .ahntte a zodhiduhit, a irnqim: c&m prrzea;td fAd: a dcveni mci snperpwductii inito
rak in scdet..tca logice, lao arC.
nr*:i h. t4r jet. Ict ,4 44
care ar puten descifra modeniitatea ,1 a c conf
A ign i p te, ik .

unda cu ei
:ere :w. 6. tb. 0 ,rc !tq :.dtnitj:ifr :tI:flst. cny sic ilri.
1
.ttIflra tttniiI $1 VIdfl .0* de fu;.
4 lot, :.cea.IA oirtogeniti.rt ,Me Kiis h-ui
ac ,stI ILnIt,tte tonu:il ,tMI :.cewia {im
i.e :,ah :aI::n s.i J. tto.4R cc.iyh
e,isio ne laLdicri ce
dc rnc;hu i Ursa dbnre i-ategnriite majorc ak obiretuloi
rned .,cn, :.Ut, .ti
gadtet. .,sge I;itsc),-uI, Obitctid-kitsch irasca,un3 trnI,c.t,cic ,,.t:
&
1
. ,.e4us!:a /4s procede:;zA _.Lesignci t cultu .
.
:alr lit n:..cU .isty c:tt, hnrassoctetasctn :are indh4ziic aglomcnn dc obiecte ,nasoale, din sLut,
intgrav cit imiia(il, cit acce
sorb. de figrine fol,ioiive, tie ,suve
rt.r. a i C. .d( itlie n niruxf, tie ahtjurnri s
Irapnn iii it msi ideicaiw, in inccg m,tz.ni cit flearuti
ndcti:,r pt:; r.:1 ;t.tgrstt .t: tare prefl1erc
ultuntlh, s :,ciLIeze
,
ac::a p!nt pretuwidena, miii aks in Iocurih- de
cI*nbwile .ub emnul promcwrn cutu vavianl ;i dc distmcUe.
! t? :!rt. i. ! :.t
j Kitsch-ut cstc echivalenw i ,,cui euJu r In
ne fae s hii.,legem cLiafti cain canilgadg
dlscu a Aceasta trelnaie
esi s,v tfl * 4 oT cmh ;L e;
t,ec:. ., .,
d, IP I I at :cril ii dfl ci azfrg.k. gct de defiaft.
.edr:e c ai. ;,st coibfttna
rc. reck rlarr p case rut wbuie OVti;si
acrasti cuku ral, cri i dm vu obiectek, eak Kitsch-u se
cost ;tit; obiccp:Inr dc
in.
l poat e si pest. lot, int-un
cetk .i Iusnial% este ,.tn desuliu ni urnil object Ca in plnnI unui
t. fl. ti :I[ u,,,n.nc .1 n.,iK, :u,o 9fl bloc vie loruin.. 1
t .C
lk_1
9 floaro an1kiaM. cf a, si in rorna
nul thtirs. Se a rkUn de :,,c
4
I .L .1 sc bk.
I t ufl scu iap; .I c. UI; ,nedu pbIcuc,
gi..lic feriiAca psrudoobka. Ca simulare,
nfl nit fonIclrs i . nior lot dnigu:. ca!iiii ,naierlalului it), topic, object factice, stereotip,
Ca ptqjntatc de semni&ai
q,
a: alt ,. as: cno6 ci ie reaII com bina tA en o supraabnn
,t
,
it I A1sn,,i, ;S i)t
.,..
destia tic wziitflc. do retrinte alego. i:c. tic ,:n,v
IA s, $ ).v t,th cb.paraic.
s h ,t .,I,t. ! ,bkc ,d, icagn, .,
exuliare a detdhdui i, san,ran, cii deta.
4
4n( nat bin. iiv:gn::i 1 si piofeconsI. mal E,cistL cit ..hkL o ,eIa
tine .sintro ie siring mire organizarca lul intern (sup
1, t !:d fl .Wt45 r.
.
n.ah unde ncl nearti
:i fl3( vat a C I
Z4I%tt ,tl,,C, .ir n,,u ;.p.irJe jul pe pia pto1ifti;.rc
Ifi U: UI 4 t)trt errnst,

k s:4: dt

cit
r.rtjs,e
ue
Hsp.rstr. Ys:iglniicflec seri.I*;, Kitwh-w!
_kma: ken
ahil Cr ,
1 6i,m
,t
an eiie
iniinecte
rng. esac * atqp.ric n.u.2t
*

A trin.ti .1 rs.sei:im on l.wtp,, r;,re 4

e. e ci. .,a

in .
d es
rucA
fit n.nEpt t:uttur
ii, ,st,,..I:i. k tq 0,
4 AccastA prolikrr a kltsch-uIul, izvo
inducIriaI, sUn uigtjza.e, Ia njvdul
rI;suttetir iIDplJ,nuI;,le din toatc regicircic:

dti din multiplicnea

obiccului. ;,
1
s.I, ;UL,.l,Cfl06a iQi lntb)i, reIi.. csc: c,ct
It tuin
.,
t) e)t InK istC i foEdorkul, ftnudsmul) si dintro supndidra
ijul ,m ,,Iit at St umusein, N.. av.m loci ID re dezonlonat3i tie
I Ican cn peni rti a %emne ,,prefabricate St tntemeiazai.
$ $4 In. t :..(t. a, di tt UI
sc
fOI.t ntO ;i fl. :flC ra 7i ,,rulIttra IC ina $0
IC, ut

flfl. :i .sp t;;:. tS
..1ie e
t er
,e.iitare:i svr,.*g,af a cociitu dr consurn cras
i:. th: be. ;.i tic .tnat. ce.tctA t:, ., .:,v
ecfl
eLate mobila: pamn hergi tic popntac flu,c
,
4 jcej th4t.tte cod,icaie care an lnlocuit inspi tueaz cit-a luogul
ierarhiei sociale, ijung Ia un slatut superior
:tt.:.I, ,:. ::tv
!J.. MtISfl i In acelasi limp Ia
1(1::.! cr4rca cnltwal are ott cstc dciii nnesju..
: ,t$fl), flI it. he ,,:it,,!:t !e en :t)oiCyi;ti tfl
,ttwrnfl Nn:n, ,tst statu! prrn seinne. L.a ;o.tc nveh,rik
eu1Oi, generaib de
I
140 / S,wktnteois s.,.qs.n .Us:,ysed4a,sexsidfrerUsmn::
_V41t)litt i..i,tiit.pii. Eat in,,itiI aI.ir st aduzn ,,vulgairi diMinwe. tic a-si marca starunil 1 ,rinlp., .innmit rle.vrnril. I...
t, tea fl:t , ,, it .1 tt) ,.ciric r
nstna*ilni rare Vnr i It olAccre au 4.. emne. .kcceyul tot., (
n tat Ina hi,si
4 )t, .,
. tCtt n: :;p.. .14)1, tt at:
.;.fl. . I U en, nt
.:4 ci r )iM I., so
fl
.k V.: ike,
Pu., a tie t it clii: fl; fi UflIi ;.4 Ii I K pri; t I ;Ct ttt
. ,) t I .It (, .:tr,,Jsi e. fit i.eJI .1 ii. ).. I.%,. h teutis 1i,t s.e.c ii ,.) it i, ;jn:
it
XL. :., 0 i:tI,sl %it( tI.ITr :iItIi hi I,, yo..et 1etna;. ie,t,,, ,,,t; etI.t,;I. I
, t :! ,.it cdt ht .t .tttI ,1 ifl,iiIIt un3ca . Ire d,.;ri;,:a.,,
, , ,
,,rc.i.,
. U (War
i,t :v.:e
4 fl e)..a;t ti. St;i t s(i:fl.oj. p,zl. t.,!..rc:, .
.:r . ,: ,,,:::rltfl :r in tll:,WtI V c..
: r a.
i.t M;ctIti C7uh 4C
4 Li a un t:r.
, ,
, ..,,. h:C ,d:e qrcu n ,u:uik rk I. on dii,, hi ic) inna it E i,t x4 :,: ,
w poci ito i iv ?,i v nn jail., ., se I in it! K in el) pbn ascdn
cc, Li ,i7 iI ,$e sos a) icr clii.:,, * th,c.Idc ,,dc chs. q.
a:)
siune a Rena&t: .1 secolului a) )VH-k.p;n pretiozitaten $1 cab!,,!, i r 111101esC rarelb.,cI,rq-,
barocul, care. fl;; Ii ,.tdimoii direcp ai k;st h-nIui, nflect deja kcrasti to,wie dcrivat esw Li
4 inglul ci JegatA tie o it;. ii.
destructuraret, ,. exerescenta materi;itisIiai distinctly lutno ,,csteticY gill aniicstctictl. Kitsch-,it opune csteticii frumtwii J a
conjunvtu.t de pniune social side relath :unestec a] claselorsu ofiginalAtiU o nMicd a simuidHi: rtproduce petite tot ohiectt mai
pe;ioare. Oar universalele suveninari devenit usia ditre ma au
mid sau marl deck in nattuL ImkR materiale (stuc, plastic ett.),
nifestAdle majote ale obiectulul 1 una di.itre cdt mail rodnice
maimtq.%,vs(e fonne sau Ic combi,ii dsparat. nptd noda th
rasnuxi ale cem,:,idui o dat ax domnia lul Ludovic Filip, in Ocr
ft u%t. Esic. in toaw acestea. on,oIoRuI gadgemtui pe phm ecu
mania o dati .(z7ide4ah,t (18701890) ,i. In Watt societ
nic: gndgeiit este, de ase,ncnca, o p:otdie tehnologic, o IrS ,:x:
iIe occidenialo, h La sftnitul secolul,u ti XIX4ea i era Marika
cent lr fl,rnw inutile. 0 SfrRU&t,tc..ti(iIuklii a (undid nh it r;i
Slagazine.Ac ti !i till %C ma 4kM,,%.. n Misetule flOtSLit
prici i. v;I , ,krrjst c,Itirf c%tc bga. t :tt 11
::,t, te1 1 ti, a. ,i,!n r t: s hi!, ac Ctflltlfl U
.
1 :t
ut !tlil*I., lflb2I,ti U: e s.. jc,lt L*::.:.
,:..1ttt,:J,.U ral prL%iS
t !q I II hr .,o:r;i,i .Lfl H jWi7 : %. .,:. ti C h. .f s!. :,
,ei:,,q: taLi ;s i,!
ci:,, !., :1,11 i. 1,. t..n, vt its. r ,n ;ik Li emfl
,;.,, ,t 4.,...:.,.,.. Iit:. 1: tiflC,i COTh
0.t4 . ujt, I (ItiII ,,,,:...,e1!. .
,.*41, . ,L,, :,..tr :*U t.CtiiIt In, flCrttt in IiL,
U
K:J,-,: .
. tt,sI :t
ni.4;tni iflt.e!
oe I ..;). .1 cm 4.sH,.i Ic..
: ,
<.o h ;p::.) liii
4 bid ( ,ihkma sock qii b,. h ,sc; ,:,h, ( ndgesi c. at
i; mitat. Nn p .
.Jni,itw,,s, s tie .flsdnctiisate,
ma 04lc t1,, pin*industiialc. Ni, kt vrto deliniqie 3 iqin r.,t4 A
<eta cc inse.,i,,n.1 ; (noqie sociologiccl hi wvt setis, aoate obiectelt
gadgc*tiho. ftu, data admitem i a pitirm defini abiecti,! 4.
se cbseaz confIrm disponibilitAdi Jo, si;ttisih.e, confonn until
l tlispa.iia reIatht a frntti$ tdc objective (de ussriisthi,
sum pi.
1
cOrpus max mob tau niai ptiii limitat lInci icrarhil de vatori.
In fiavoaen. ftrnclel sale de semi,. .1,c aedmitem c obleci,i ste
Aceast funcUe .Isdinete In flecare dip, ptutru o anume stare a
truciurii sociale. posiblikatea tine categoril sociule de a se I, Exis tn acest scm a .rlatie mire kiicvJ) i snobism, flnrl snoblmuL c
I
legat mat et.grab ci. procnu) de aculrnriiv artstocnIe/tmrghn1c, jUt, ft4jf
* In gcnnan. in .idnak ..AnkfondatoW, n,wirc de reinnoire culam.Ia Izvorae in tenhi din pAtninderca cla.cin Ac tnijIoc inn. bun iOiitttr
i BiiL%th.i4. mai ,;,hixecnul i in antic pI...:i:. u.. u.) ghczi trsIiihn,..lL
I
 en? ti pflfl!t tu ,.,Mr ,Jiondd % 2V.t1Ite %;. to S.: , ::
(tci:. It COI1 :rtim eNfr !:Wtnai c (ti4 nu tc.r 0 aIfl, dinwi gm9- It4 It. t$ .k t ae :, flc, ii tie anus r, :$ ta 4i p
lid 4mzintd odndrui obintt,dui fn cov,ietaka ii, consua Si, in felul tite (adicri .4 sene:is, j Ia ahcen de4 Ia desthtajia liii). Sti
acesa, SolidpeaSe deenigmketsi tow! tnt in mod potential gadget p01cm iei din aceastR centuzie decit tacti definini gadgttul Ca Ufl
Ce,::, Ce 14r Jermi n fi inutilitau:a liii potendali l vatoarea ,a c,biect desUnat in m dl explicit funcdi secuncl:,re. M,frt, nil
acer
.tn j. 4j% Cq4refli chit ..dt in,ignele. ctue an avue iin,it wncnjiIe inmate, d.i cj nosiul cIi piIolai ;, ,l,jar fl,,,,t:ia
, ,\.:,41r, :;fl ,iIintIni etc m.ial z.s.jtti: iI... , .;. .
;,,_.
I .; 1 4 , :v V
I all? ,!a. in: rctr fl,Inq, fl It. flii* , I2 IL t%).i:I I : t
jt..:*
. ; 4-

cfe fl tI U(%t Ia .,
:
:,e.:c$: I; :!;p::* .1.A,: , 0,, t.::.
nilno ) ,Ari,,<.,rg cit A. naasete J
*
i ,4e inutili,,u, poten , .naI Li nht, s,.t pseu.ic.#i ,4jt.j :,. *1 ..audo..
tial. fr,bu)oaul dVenwjk. a sositI iikr, face ,Ieliciile tuioIor ,ctratolor junciionai Ca dov.,d
flit poateLi In fri cit hint cci cit unde putem spine c In.
acthitatea iui Andr Paye. .rnhnidan al nrtei de a *t. care It
eqs b,utihat,n ,.obicrt,i2 arc;ttt;l nainiI tie scrh rite poalr
1 Iudovic XVI unit. pd desinperi, tnI!i Intl uor
:.az mol.1
r..*.&..i.:1.fe.ir .4 ra,irrc,t. .tit, UEYi.tt,, .iuV ( ciih: :tI.nt I t111LL 1 :at Pt itt
a:; , .. ;:c ,... ii, : 6ein %*,U i4ntIo)t:i. 1111(11
,I .::ci,h;, (fi L,,,::,rh en: .
.d*, e:ij n,:1.e (,,$elr h . Ii,,
.,
fl p WftU Nt. lb htjule3e cw ...
,t,;t.,q b tt.!l,tt . :. S:
tics flu pit. .mnpI San 4gvnda eIttroni, TflM: ..Iinnginaiv ,
.pcre tic an.i a cain, punere in ,njcarc n,ordon.,i,e Cu pni to
tin .lIarat cit 12 cm Pt cm cmr v Insotnw pretutinclcni. in
cromofonie:c son apropia lot mal muli if C 4wclacoiul total Ia care
clllsni, Ia biron, in wtelcend, Ii apucati en o dnguri mtnL II
iiatoruI aspitit.. Mobile cibenwlice, biroitri cli orientate si ;reo
4t,hidcji s ii soptiti hottlijir pe care It Iuai, ii dictati
i:irtc ,r:,hBe. fax ,,1iraflt Telcisu. ,frvenil hi ,flr.ii I.:
t n:tz,t r, r I .4thwt, lntew.Ii taZ tt
!
tnt p.,
a t:n;IIt::, , :e:et, ;w,nt:c .t. tU \ I
,*.,,r:., ,g ,;t.ef Li Rnn,,, f.. Trsk.>
. . ,
Lu
Nt a t :1.;:.
Il:I:s d., I It p. ,,,tIIn a o, 3..
,.
:,th u ;a.ed. nci t) iotA
.s *
rn ;: tt I,.,;v...,%t ;.t
!!i :, ::,.
N: nn ;,
i:ti lol ;eIt flu dcv,,tc b. rin.It.
:
inc tel tn ,c,a n jim arIi Cr a I r:uC S$ Jolt d , ,r, I,, tp
*
Jut g..ctget i1mu i tEnd whasca eslc cupu* practu mentale ojiri
i,tzistibil I oncwsul I ptw c:. dlifenitt. niai txkt;k aftinci hurt
itt lIp magic sau mid practici socfr4e care ir,e cit modL
hiroul en videofon 43 sislemul cit incM.e to ap% reec imaginat
r;csck crosnate, tngtoarelc de parh%iz cii doi ,lttzt.
sir coutie .tventator ilust,t? Eth;A ton,1 irna, V.. I.ea g5si:)iiti
gt.n,anIe a.:,nte etc tilt dine.o nn&1 chit gadgelini? Tha si
I ,; Iti ) v,, it .ent5 ..
a,nwzft i: 4 ,1eB2
, I (*,
4 :,j -I,
w:h a 1 r
U 4c crlere ii rrcsI4giuIiai I ,:.:ke, L..dgi!.
fl,Ij :.i. t p.r. thtt.
c. ;:, (,,g. I

;a c!7spt eti ,jf,, r a ten, .niI, si prntne u,, si sun cp, rgi
t n, )c *!fl : !. .t , ....,:-
.ta#t r.
1 I;..Ih, n*nI,I:. t.i.(,,!kd elf :,iitiuatc a z Itt$cu. ! I :; e $3 , de u tige
obic: i,:lor o,wh so p;nt.punt si vc,c La eva, akrte 1* nlmic, tiliiatc lnttcgul nic,qEiit cit celia-cit j. p31(1 cXIc.,;tt, inn S,)
Fe it: criterii? No existi olAect, o.it de marginal wa decoratlv a utedlu cit relatli umane si SOCi.Llc. In accoptiunca Lea miii tat g.
11, care nu ,rne-asdi ki cew, fit ,i nunial penina c servete nfl
I. Gdgi. ii pin defli,i pTh. joist ,lilatc*, IoInI,t. at ti tin flflfitlt$.
:3,. aA,p,.: :1;. et. I, ,: u :. ,ts, :1w th;a air n (u7yje simh,flri c.n.n. to,,i. I v . (1 Rtf lt3)_ pn, .je i,.$! i. ffi;r, I $t?: l(4, ?n n*,
: ..tr.: , Pt* I r, Ct:, .:,
:-
j4I / &dflatta 4,.:,fl.tufa
S 0 .tn,nlijrnst S5
gadgetul ierq,r. si depseasc4l acea.ti nba gener4izatl a jot Iii ii. lb Ii, .tnn ice cit cult. r3 qr;;e:t ati ,:o I: Ic
Ni;htii /t ,r10381k hAt.. t)ar flu kiUItge $1 niti War dv;. n..11111, ,, s.J,I..iildc Iw.,.I .
s ,t 1.. mt ;irnbnltni in: riei pentru cop. Fire r. b,iL ... .....r.
k Li t!.n L r,
,,t.r: &r. .. .t rn sic, itt fri rh a. re let; or ;jflri:, :;I

A r::,n ! .t .

! i:ren
ts c lt. .,nd. ,P,i,I si inbo :.:At.
1
qfl,:;:t; I%tiifl ,,,
fl tn,.;.flT
%.ji t ajtfl.1H .)flh,inifl,it C... it tt.,ircq,.,i.. ctc * ..iiil*i:s ... %I tl* iil.iiItt!t
sz%..priI.r:t
.;e i,,i.. .. ,t, :.re Ai int ,.;, I jt ttt i4tIt 9Ii 3.n ,.
:ia! iti,..: 1.kti;t.tozi. Rrn,
(11 :,:i. i,.vv! . hi ,r .q. :,
t..fl7,,:.t cte. ,r, ,rji Totue actet. sinc
t
:t,t, z .Ir.n t,I,t: ,.!. flIt:;
:::t g!t:: :cflcci i1r !n&uWi in tCh$I tunp vu ep.cie. t$%fl , ;,fl. ),; NUtr)SIII dv tfl??t,tli.4 c:, flfle ntht*:: t:v:t
cat* moral.%. :fllp$fltc pr C,re 0 pronacZ dspisiitia genera1izaIi a
f.is I, t:,o i;
1 .n putea Ii tefo if piiiie cu I.:, a
valox*k de nf,vbin,l;.rc *i a func4iei si,nN4i,e,
Itne.. p..e*. H i,WIeas5 vu retaiiq C .nr,Yt CU 0 frenaoni lnt.th: A I
Oar recipnir.i cdt ,1 Ca adevratt Cu :sUz nwinte, acestul new
Cu tilt considenat ca pemn:u:i. Ita implica o dn.b. it
look combinaIn iii al gadgetulni I se pn.i. opune in canal
;i primcsic 0 valoarc simbolic inirns, in v,tmc Ce c;iIionAtea
ocArui object, ritiar dc-ar *1 Un gadget naltent nautdil. Now
talea ete intncina perioada sublimA a ohiectului i poate atm.
ludici nit inseamn dccit intern clija, data violent peiiru
ge, in anurnite r ,,uri, irnensitatea sau c,,htatea emoiei inbinil. joeui ekm,ikjut
Acest stadiu eie .d al discursului sin,bnli. in can flu mal con
S% a,,zndlm o privire aKnpra hiliaidului electronic: jut rflI
teaz moda iin rvtriuta La ceilalti. In 1ce,1 mod ii niiete copi este slisne bit cit zgnrnotul, Utpictilnlr si jonfl de a mmmi
lul rela. incn.t cit obiectele i taci, iik mi. taj anal (tattu, H c jc,ac Cu electrjcitarni, ,\ ,is1.,d pe hufrn,,iq
1 .
(ink.,
thnnecisl &ind ,iqit,n.chit nou, al unei rti uni. at inei babe noi
IrrI.i at I, .1 flipI ilsitti $i ci an c .t a Iiii igol until .Ini
:n: tt.lt; i.i* in po.rc In dc t tic arune. It! c I., p! 4r cvrr.,Is.nn t,t)I r
:,.t:!:., 1 !,_,.,,:c. hc invrr
Fti nr,:/ C 1 Ifl ..:..:. . _,.
;. ,,)fl.,: jtflfU , :,t .t::;r.,
.n, ;:vI<,i .ir !.n :.jj..ctt. . !qt. Cot flflt nki I,so,i; kp..!.itIi t:It I;f i.
! !fl cs hnlit, I wlkul .se eel care U dry.!, 1.1. t: ii teI,rc r .,
nn $. .
. :t.., .pnr:rUe en oNertele. u ,t !.I.I.... ...;, ,:
t .! t:., (I nit ci ;, ii. ro nitz Wa unccni. dar : \:.,., :,, I
it . . t . te I i., tic :1iiafl t:i a !I IMI I! ..t: Uhh 4
ntmtxu cci4i,,.,, ;4 104 li nsura Zn .,,q,,, lnh:!. ..thiectele, bat,.. n. :i U en , ope3I flIt rca e; v. ft. UI C ?.t fl
c
gilt, rekMnk. Mt it iii. dcviii gadget. I .nthrul rorespunde until tilt ta
x, I In..gk dintre OlD Si 4t ti t)i flipoli hanil )W .4
1
tip aparte de am economiCi (ohiec.., irnatile), am sian n5Ic si manipulare.
bolic (obiecti.)-q;.dget flu are ,,suflet), C: una care consti lnw Acca,a:; ;)rtjvjtte luclk ..i I.. chipul mid pasiw.i. iku
poa.c
un jot de conthi4ii, inodutaie combinatorie Intpo Pt joy flU pOalt :Inern ninodat #qacev. i.entru rminc turn di :07). a
marginea 4-ariantdor sau virtualit1ilor echnice ale obiectulul, foe stun, ba. manipulare absiract cit spoturi. dc flipper-un i de crc
cit regul& joculu; Inovaie,joc Cu visa si oioanea Ca 0 combi
in nazii elernicc, ha manipulate abserirtA de semne cit piestig.i En
naie hi wcesul de distrugere. Aid. gadgeturlie noastre
uhini
vaHantclc model. Consumul e,.c investire vomhinatQTw: It
domestice alus cii jocurile mecanfri. ru Tho$uyile 0 Ct poate 1
!111
,hr.I pasrnnea.
146 / Sodflntea de 4fl6U)U
p*nb condo consnt*uhii?
Api crnn am ,tut, aceasdt logic a censwnuh se definete cRc
manipulare seinnelor. Vatorile simbolicc de creade, retatia
simbolkA tIe inlerioritate sin; absente, consumul Sc dcsfsoarA
cmin.mentc in extedor, Obicciul b picnic finalitatea liii obiec
(iv. funcia, devine termenul unci combinatorli mutt prea vaste,
al mini ansamblu itt obiecte in care flu arc dec11 o funcjic de
relatle. Mat muit, hi picnic sensul simbolic, statutul ,u milenar
antropomorlic 5 i tiMe s se epuizeze ints.un discurs al cono
aaior, etc insele relative uncle Ia altele in cadnil unul slitem
cultural tot alltar, capabil d integrezc wale semnffica4ille, tIe
oriunde a,- veul ele.
Ne-am sprijinit pEn acum pe analira obiectelor cotidiene. Dar
mai existA un discurs asupn obieciului, acela 4 inteL 0 istorie a
evohflici statutniul ebiectelor i a reprezentlrii lot in ard i liteta
at Li revelatoare. DupA cc si-an asumat un rol de figutant sini
bolic Si decorativ in intreaga ariA tradionaiL obiectele an incetat,
In secolul XX, s lie liwesthe cu valori monte Si psibologice, at.
iticetat s trMasca prmn procuri In umbra omulul Si au Inceput s
aiM o importanfl extnordinar Ca elemente autonome ale intl
analize a spatiulul (cnbismut etc.). Lie an explodat, astfel, pini Si
in art. abs wac& Sil,tondu-Si ret nvierea parodic In dadaism ci sftqitu) snbvcninnii lumil i at hteste,rn,luj anti. Arta pop tca
in supnrealicm, destnicturate Si voladlizate prin abstnt Uzare,
iat-le aparent impicate en Imaginea lot In noua arti flgurativ Si
hi art, pop. Mum se pune probteina statutulul br contemporan,
proNeni impus, tIe aitfet, de accan ascensiune brusc a transcendenici, Inainte itt bate, ,avem dc-a face cu o ideologie.
obiectek,r Ia zenitul figariiI artistice.
intr-nn enyin;: este arta pop fonna tIe urt contemponn a
acestei logici a semn tier si a consumulni despre care vorbim, sau
un slinpin efect at model 5 i, dcci, tan pur object cit consum? Ce).
dciii opduni nit se exdud. Putem admite cA arta pop transpune
o lume-obiect. nrnfoyniindta-se chiar ea (confonn prepriei
logici) in obiecte pure si simple. Publicitatea Induce, de aitfel, o
ambiguitate similari.
S fonnulim intrebarea in aid tenneni: n(iunea consusnulul
elimin statuud sublim tndionai 4 reprezentAril aflistlcc.
Judecind Ia rece, obiectul nit are nici Un privilegiu tIe esen*i san
itt semnificat,lc asupra imaginii. Urnal mai reprezinti adn*rul
tin
Mass qwdia. sex i dftntixn,n,i / 14
ecluilalt: imaginea l obiectul roexisM In intindcrc .i in accia
spath. logic In care ambetc iint semne (in rtla(ia icr difeten
;kda, ieyenibfla, combinatoric). In vrcme cc intreaga aitl do
dinainte se bazeaza pe o viziunc a (umii ,Jn profunximc, pop-ui
se doreste a fi coerentc., onlinea imanent a stmnekr cement ni
productia icr indusfrial ei st,iai si, deci, cu ninictenil ailiflejal.
fabricat at ocrui ,ncdiu ambiant, coerent vu satumrea in
Insindere Si totodat cu abstracija ntltumlizata a ace,eci ,o,i
ordmi a bucniriloj-,
Reue.te oare aria pop s .,rcdea aceHst3i Sr ulatizare sine
,naaic4j a obiectelor. s ..redea* aces; not media ambiant sign
Jectic siniat in intregitne Ia exterk,j astie) inch s nu rmin
njrnjc din Jumina intcrioarr care a mctit fii,na pieturli ;,nte
rioare? Este ea o arid a non-sam.kd, adic% o art a ixrniiipuflrB
pure? Este Ca insa,i o arti nonacr, adica pzoducioarc tie
ohiecte, Si net creatoare?
Unii vet spune (si artitii pop o data cu ci): lucnarile slut malt
mid simple: camenu practic aceast art pentnt dl It place. se
4istrcaz, ohsen tot feinT tIc lucruri, picteazA cc yM, (i.e realism
spontan etc. Fats: pop-ui laiseamni silt-situ! penpcctivei, iii eta-
cAt-il, a) mriuriei, sfiitu1 gcstuiui creator si, cccii cenu e putin.
zf. nu nusnai imanen(a mmii ,civiliza;e, ci i proplia integrate
torni in accastA Tune. Ambia ci ate nemn,nth: aceta itt a
aboli analele (si fundamentele) uneilniregi eulturi. c,.kura
Sa cJarl&am douA obicetii: ,.Pste o aria ame,icanr prin recu.
zha ci (inclusiv obsesia pentru ,,stan and snifret), pin pracika su
empiric praginatica, optiniis;, prin adniiniia In mod evident
ov4na a anumitor mccena i colecona,j care s-au ,recuneccut
I. q Daniel Boontin. L7mjp (!mhwaJ.
2. QiNtft rAunu o ,.enr a sp.lubi. ade.nd ..geonw4de wcre.e eu,
Dada mu Duchamp flu .upnra.lisriI smuig oNecaeIe din fflnca lot thur.
ghezI) San It posn,lcara In lnnaliiaiea lot sobwniva, In remcmonwea esenid
pierditte 1 a ,.nd onflnj s aulentkului twwn;c pain absurd, 14i Prani:i Ponga,
In aprehenslunca oNec$oiui nod count, ftu.riioneazi tot a eonctMnpl Rau *
percepde. arijitice, Pc stun, Ge Ca cridea, once anil
poetid mu ..Rir <It flirt
Jucnuilc no art% abre,,, dec11 ecea cc stni si br1nn.c (Enwinie <It a,,,,
pop)
din Inlscencten;a.
 It .t.t., ss
., ,,
In a, :a pop ew. Chiar dad ace.,,t otservape esSe ienden 4ioa4. s*
flC4,eiim hi ribfsIflS 0l.kctiv :l3c t..Atc are$tca r41a%IsIntC
roi, attest tlemen logic. pe care nu putem itch aM aprobim
.sfridtui in iiltimc.!a- lvi onseci,ue chia. i.t pntnl dr :,
: ,-
,,,rr noi c ,
ii .1 )hje.!. Ic ,.b:
fl _.s
jj
4 rsic,1 ss lie kud
1.-t osir tniit dr ii wtc,h .ue ii .fl
ii, f tcs) 0 iefltflhi .

.
pCflt? 14 c; s ati .th aarar dt ti( anst ,n,icdogic can Ic:
tile .- :tfun:te, 0 LrIec.tcegic is o,,tttjii, 4
copk
;i vngunil deinen riguros ca aqanarea acest.ti discurs (Wik, (40 rI a atilenticitatji care cnwA cdt mal

Iune zie ale won
mittelngic adaptarea Ia legik lvi, T),w sorietatca He tandt3li4i burgh etc.

nnsuni s-a
,.,U:tk4t, i!.. :i en Z1t V.?A*stt 4
arc fl o In I *
I?%, $4 ..j...: 4. .:t,flti n ,n, In, ?L.e in A.,nt.. rafr; t:w..
Aara
. t
aefinuta (1 ;.tu;,t; nu jw.ate conum c,ks ck ,::nca;,j OI.Ieubw g jilmilasn mit, i Cu flttsifla
ezata aria ponnA drcit C01fl
proniis. c .mpIkc . in rhiar existen n skin pE2.ctira ci, ru accasfi
eujimmy f)inc. Am (n-cut din intimpiare Pt Owbard Street it
i) pnrtc i ale alt.a en vat skrdr

evidtuv niyttcA pirieatk nlntr ide elLp
t)e aecd flrlit4th pflp maguzine. Tnii amintes mu a
1 u.ne M.,gazhitiltij Am cuflsIrtuI in lrnntin
%.rnr
,:,: I:
,,tt! e:b:.h,:...%n.rJbI ho:, ,s ./, !i h 1304 U ! t,: I! I Sit t d I aza
njtefr...; 7)e
4
fr .t c:.nI ,
1
Itnt Nl s
aceca d pk I.a2 It preiidncl siglek, tnrrtlc, sloganunle pe rare pet isnn ci t.imc 000 g. Am inrtput 3 unibha
prire nnga.
It ehicuk:tz acste oldecte ,4. Ia IhnitL pot nici nit zinc prnlnte peale (01 i de taint soiurile en
picteze sa
,ci ann at-fl foss

:*ktvt (R:Ftrt tu1iano, Nv , Pat ,Un spins ludir sau .,realis
,
t sd up. mtnn Obit.tele npusr in ilt,i,te sir teighele isul ap.i, tim
.1 r1t.fl tf;i; k: c ,,.ns; (, ,d,:e ftI. t.ivic
;:t
?
,, .t tin. i n urnc maptul e.1 d :.cu 1 l4...
: nr :. ,\iiin, :a,..

An cr: ts&., rei1, in . ,3,,.j ,;
:t .rn: 1 0r L)ac r it) ,.n,irbs;,
9 i.r :nint j:c: !a. ,n I: t f
4ce:c Ins;.m&,

spitnu) ai,,edcan, alum:, ci wpzeztniA chiar tee.. ce-rn, rmin.,a sir ftkut nit *4k- pn,cI din
.. cult. di cottempi rime si flu It puteni reproca
,Isori a inn-p 5*
artF4&r pop it pictez. foate at a.tzau sponlan Ia locul lot
rail ;In i ,niel,nr. ideea, conipo
zith.. imugin ile. ,nlo,ih. toase iorepea !I i Ku rc,e tie Ia si:
, t.. t:t :: : tuei I.. rhdr .. ; p (Inl M te rde :. :,rs flu e%c .11
cj, :..; r RI. mmt.
1 .n,t 7e:ttn,: : ti III Nriem, 1. 4,g r( rh: ,I4 Ce tNt .Ifl%! ,:!iri
dr. tt
ust&, eina:stjt n, S ttncie .*it,r. Peatru s art:. are hO I.lIA I tt 1* C.
Cottira
grn
Dr aceas,rt lenin presupunc. tic ki Wenber t.woace,
.,
zice umes obiectelor, xi ii ecpIoreaz sistem
ul, este Logic sdcalb,uea
a wick flatud c4rcia ca de-ajun s s-i fidel
ea i,.ssi piitedin sistqr,, Are,caaesw cbiRt s6ititL unti ipocxtdi
flu pentru a 11 adenrat,
Nit !tcb,ti, dcci, i n tt e,c.I, 1 T:
1 tr .t,:,i,t$*, it .ivn a rp.,:t . fl fliCilra .AI,1t
n ,
1
t
0
tr:,
1
re r$ni t In
C.Igt. ,.fltp. ,t q : a.,.. rica;., ii
Vt 111% Ip%nI 414)1 ;ti 101 <flI..-b,- bet a
(14 4, X fY. !v;t j; in ? .
. .z 1W (a, ii
acfli.tI.3a14:a i ii;,nscen.len.t ti n-n imprdicdo *4 drvini un :1.

of; t ..
: ,,
1 .t. c:fln?at,,.: s_f
:
ft F
to Anng .thwr (.. I bin .im$y a
.
object sem:sat si a omen laliza; in mactie tie w,y nfwaking up to the uny
senin nu (expre
sioni:,:ii &atracli Au Iet Ia nctren aceasth (fir we ow !h%ng whkk ft so excetinu. once one gwtc onei
genialitM trhtrn mind rsie,
.4,, ,d ./ fbe trn frt t it ;jc :: r .v.,.nE
impa*;i hic.:ut ;:,;%!t,o:,arI1I;4 .tp ev.,
4
a ,\cc.s!
t??IttA,.t%j. .
.e
,,,:,;uI.,,ct Gxatcc pirril. 1. n rdi, t. neIt, ,,t,ivnisii
cj tl .1 ir ..t
iecfll p4nra etbiecfc grad-. ace ,tci Ii.ura ,.edcl3nitt tie I) .flJI44i C, tie fapt. ca ,wtnnd,
thuce 1.. ,1rcth4ani & crtd,nA
oI*a te .,nlarcat side natcr comestibile Ca 4 dator4t succe ns:ko-ejjiste: .4 flag was just a flag
sulni comcial popul etc primal curent carc-i eNplorcnz
-,
V

1 I ,qb:, 6. o UiiIE.ier,
.;::.$,,I:,.;r..Mt
, ,Sr:.,,t,
,;:,,te.Ig :,, ,,,:,j?

simp a
ts number was
. ::%r: I..
Jfl..ur:.,t flp.p .*
.... tflZ,,it
r,, ,rj.4...:
* 1 .,ir .S....:, ,:fn. t:,:s. %
RI
1
nrrnt.
cot (n.
 .1I,. .1,:::; x :W:r3:tr:.;
eu,r%, (1or hbn ss;u. bu ian,,
4: loAm Care
, :.. !U n,ql .4 obier E painc: ..Pior,a
ho p:fl to Lv w,,d. fl (hp.nt.*M( OtQ Llfl chict I ci. buLl re,tishao, L k!
teta Ce f1CtU.
:41 est ClIlI) 3U 1,4 ;tCst
pan. ci e,encka oL:cuihii, an ieIve de xeali
tatc abcokda Care cm alir. .CCC4i Ofli ti tt .ihooibH, lt
n ,o(a atcti aT lne(iaubn ryakiian. s:nptlifl, resorbe a a, teL uncle
,,nj,a.s. pay .1 situ
rcgslm in acela *i iimp pntgmatsm aznfl
,au. : a twirl co an .ta, ca
titan ttrMIMn ;iI titilultul. tatilaj ..3 iuiIe

,n
1
caredjs: , .te, Wcce)n,.u,,, vnrbese gritii a parra .:n
cU. di ..supes tcal:ratn t,,.ej T :d mastic.: scriflcitilui.) A.laug.:
mp.de iuclA: ,.Re4itutra na,e lavvtne do
Xe .iil:4rn. nc ,ar ha pun intennedi ari, ci doar sA lIe izolatA de mcdliii
14 cn,tftrtk a; ; (, t. jinni cij tie helm.
1 pr pii.4. Or tonnai *ki
a,nb iant si uccuti
iolt,m .tlc?uit 41t;
jup.inei ca qflfl4 Iitc,i,ii 1ztt e prnblexna coieU anira re. atcto c ann
te (tn,i so ai .e IianihurgeruIai,
1
oanu,ti Cl. ml unp;esinnisnI U .uip tic nnienl s.u
& sotictitii ale cuasmn) duNat etc po.w
frmn-i*) este rhia, contextul liii si nunial attn contextctu)ni dt;
.,
inkt;l rn sti!, Iniik;iS
d 9,ei
.,4.e c tw-uh 1 c U(Ufl)t cau,,cIo. hientice
sermi al
t-,l.,!ui r,c,n, v.gsi ..ciil1Conticnt t:I b,mii Inroniur,oa cr1 lisor diftrlre etc CritILinhje
1 ,x,.fi v raac:r , c, fameamnti d.finnfra in n.Fti
fr. Izidind scaunul pe j3iflZ. it ii best
l 114 acst .,mctec hiz.. H
i1a1 : Tl,I .kt Hr
I de torni colidianituea
liii si. prin ardasi geM, lipseic pin7a &
ii., gt .r. itcen set,. ent. Pcni t:i oiice rflracrt, cit c.hiect rotie
r cant s ap..r hate., i!tfl
I jUI In;i,c no in CrC:t Vt tt lian 4cdu.lcIcJ pi in rarc.
Ca, hol, Jr trrbui s semenc exact Co Uti dep W.a.
:tIie Ii, !i cit Ionic nfl c mj arJlicL,! .caUfl). Acest imp.s c nina:
de setune manipulabile, on cunoseut ann nu se poate absort,i codc
.eitfacl ttiI carol ,it:4I flt2t in
,ilth tat j)( flU SffltItLi flit I fian (ptnzii = ca..a) ci
ptcepUa difritnr,aa i. tea. pnaie s$ suqrindA ccid
ianul (a atare *scau, :,whut o
i.I sik :i! riin)haIiToi Itittici.,
;!Icp n;ur rev1atL d pt esent, nit,

plaza = 5(41kB real). Imancua
poresec dublu conotai: 0 uuns cendcn4a slat denpeIRivi
nil ii IUi 3 cc Ito!: )gu 4 not imposibifr: anibele reprezintI aspecte
a flLti iIew ill; (M w3.::asen Mel ale aceluiai is.
Pt scur., nil cxkt icc. rsei
= cicicIatc jitrabi ,,ift c am zul ri rtast . cotido,ailiu, .a b..nA)ntoL :
it ,n,,Iici ft
face pa te tin F gira ci): ap.i, aid am ia.. coddianulul: isle o apor
ie mistk. bac Wuhot (i
,anrn. .,n, ice., ; di,:. ogc h;ectti,l iunc
e s! ta
iflireg
ia,a,enlai.
bcoi.,l,,Iui donr 4< :ttrea C 41

e;i at;ns(arnc;,z
t ali) au ciezul In Ca inseamnA c3 s-au
t,Ji and
tnetat chiar weupsa statu
at aciulul urtaclit tee.. cc nu se hiimph1
tn;,
Cl) artitii. Acceari nona

Id.,, ,:,r
tA opidari); ar c e banal& data fiat 1gie nustlr cxisU% de aitminwt
,kcii in ,,t,.Inth,p,r.a itt.

0 categoric nietafizica.
nu ;l,:a: .i c:.fngo.iei u),i,:nitij ()1,i
eai,j 111* C hirnal I aciulul. at gesiului producton
Andy Waihoi, cart. inrs.dryi
i Et nivelu)
..As vita 4 flu o masinW. spurn
peTea7 clup.k .thk,, n:
in m,mcnlad :: out .tcnce uito strigiafle etc. El blat, nix exist
r4o ul .ar m.igr. Ia Wecceirnano) )bicc
Ii,, t,,i,,,) tic ,vi:i
s 4 6titnj,i cs;qt.- .,pei?
*

. tul inceteai sa mii

iat a an: vAzlal ni I deck a at defintac drept mecunica.
penuu ccl race sc buru

tan orgolna mai rnwe petitni ;irt

niet o afcctare mat mart
ita, vrind-nev,in.!. tie suiia.izI dc r:nas.,..
tr: Ia, n3ai rst acc
a k a eni ;a rcva.
4 ii decit g se Icdke automaiismnluj seria
4
n semnitta, nu de if rnan;j*iJit Ca l. Totui, mt-I puteen acan
ifistrument. ci Ca sema l. Tar
I4*$J!.i IIIQI .r It ifl -el rttaj wi :12 *p14 ,.ratr ftI4 culls p. Warhol si nick pe ceitaki artisti pop
estc.

de rea-crrdh,t: exi
ArsIy cQnie.l. a c;ln,; dn,t:: 4sk gcnca Iw loqidi
se lovcr cli in !a(aii tocicilogie ,s nil;
0141 t;.dira. i(ZtUW% ccl ;
anti i.npotrivu chrula flu pot ftecv
I
mat :tnt ioa:tradacj:a te.,,rtvA iap).cat3 nimic. Ideologia tor am lace
hi ezetciiatl arestei pit dent sui tr.iduc aceas, nepusin.
ni
d,flcu ti;. pt Qi : li ii)? f,n;:in hi a ti ;isi .,t(n Socfrtated fi sac,:.lizeaz t
nt nil ci ,dit n.i molt vu cit & i,,cc:.rsi
,si ctaacnalizc, p attic,., .
k

.i t.,at
F:,.
(V.
n

or, 4oa tin

alt $ tst. str rn
t)
sS

41tA1:,
tie .

ian nu,t,lr
ipe: n
rv*
n;ijfrt e

pUr ifllu
. ,* i.rn

sin
*4;Iietre

niao,ai
., flr ci.
I4 ajunge Ia fptul a tentatWa lot
cli, secularl,ure a anti. in temo

cz,iItaa o gtorilica, c sj ci cvide,,tje
tea inal wadicalA din cite exist
le sill, prictk:i et ti :.iht
re ,,eniaih,uln,G! .5 acr ti! it
I
art& Auaiuii pop uit pair
#1 simplu c, pcnth. a iei din epoca
 ,.ti. :tr,z$:,,fl
3fo,xme,fia ,a,yidin,Sitment
/ t5
ta,!, .aI: I .i M;;3l:-%cliI atru (.,S,kc unh
, senrniiw. obte. a! a dincolo de ca. Sinaa reuWi a ca,ei imagine
nit n.tl rtohil no slut sulkiea#e un conintit non call
.
.. tnt zeprodus.
ace:asUI ifintA raft at putea. .le ahfc s
ati:t.tiie ;,,to, ui,c: si,iinurik, (I.: pio duc tit ale, cuk oni siafl etc
l, rw. .rcr r lit opcwi ! ,1 c
o di.tni. cad flui bnrini;, Mi.cvsa giet:
ar th rid I,.. mmli, flntUt4t r,aioiaalittrt:t pmw dc tea at.; .11111,44; :

i w
n.tt d,t) ail* mtt,ct,iaIt .n pallet. desu ra4ii: piciurfl 31 tse7a
pc?ct
L.a (el n.m In pnp on am .i din .4 realeitni :i :flrnp:
iblout n i ncit,I I,knttl,r 1 nddien,. IM, 1 ,os;e r as;t cCtt2 e dc de eninifk.4it-, nit ei*ae nici sfNqiu re4
re. :*fltfpl:. i:up.4ibU j chj.tr (It, nc-doi inc de? it, otict (az. sisigiu41 spattu i3fl(
acela at pinzei. at juxtapunerli
,.ccajt&, I.st. ci,xdtatxnil
.dan aici. $,g ai,nIrnhi .41 ,nai pi.wzi. dlifedtetor elementeemne i al
%flI fl;flfllli ii n!uI centi ,egilR ic-Leilci lot: flu exista nici dsnp teal sing
U in nutolcgbt intditional t atrul limp Iinrl nt -
ivti;si. accla 4 rxveplici difer
fl;:t)t ,434 r, fl:U},Cre,i a%tfeI valnijie pictunile clasice, de
. entiale obiectulul p a arnagmh
iaci.r _C9w14OniStt ku, a intel anuntite imagini $i a aeeIek.i imaq
4 fldcnbiirg. fovisti i inatusi:ui Ia it repetafr cit., Mt
tnpul necent cotretiA maiM!,, o,-,nqnjddrL, :atA
1 sivh: s c;jiafic gap. >ncz k Ia 1 .whI cnst cu gifl, !a .o rls. ,:
relatia jut as ohiectul real (nit tue vorba
.I( (4 :1ntin: tk tiicitttti flcctstl ,ft,flflHL1t
_Ifl cflt twt fl.C r1mt de vreo reminiscen(?i. ci
ne it cn arrstK, ef,.
tie pervepti;a unel 44krcnte forn?,. Thg,
$7icuI
te .arr tn flu si. ptlU efli ci ,awi eqr ,,&.,t..st le.ur> tvI V.:
*fl,.t (:tust
inse,nn;. nki aa.flarea u,,ci cotrpoi
di pi lu, ? oc pop- ubt. at aWl in alt, pate. nit iden w i .. nuel coej.iw,
;flti ah La. go ii, ti .
am parcun En intirade,c, constatarca Untt! wcc
e s ut P0 a oucr niho
t esiunt
Am puira e efiii nit. %Xl!l C,: jb: Pnrnn vedcA c jcskitatc-a C Cairo impu
0 :fl$i;ipI lai V a rI,frr iteto ,
lat, in ainbitm ci ligunss3) St aat deparic
fle 35th pop :cpe:.m
h stilt at. p
. Inc nI.ilet ,in Gi It cab,c .n ,ntt itaj care aj de ,,senbmentul no,tfli
cstetic*, Pop
Lit rci del, .cir obtect.It s,u o nnnlic spaat ci 1 ul ate 0 ;,rt cooV: nu cere nki
cI..p patticiparc.. ;dvthi sail simboiic;l (dn in,rJ
rctazuj eMetic, nid
fllt)s 1:41 it,* t * I, Pt I, Lhc .u, in 4e: a, s, vnnnt cs tW r, si
scc n ik o
o i; I a .1 * hi.; ti. nr t pirci a t, iod,ilht,Ue4 ci It e rd ins it late ,sbg tact numhe,nnet. cit cudozitaw insfl
eet,al t 0 p atlnatt oluec?iv. jfl;flglflC4.flt. firu
arc
I yew. din n,,iozitatea i,alnriTh. din tnd
umentatri Aceast. pctrcAz
ptiret nniv4 a
L :;$,, flgn ;o c h.c A ffuL.gritia) s*hejintUzart abstng tA. Jr cit flu? P,,iem privi popni cape
o rnlertie cit irnnini hillice tU
4
,
rn,n I,. Ln%r% Pe ti. h parse. iuta-elnhintarta .tf,.betulua Ca pe tin ceaslov at consurnulul, dat
..
care actiwari reflexete incc
:og-, i h,icic indu trh,h, ;:o io.pm s.I,t,ntie dc dinziunc. krtuait ik *ecodiEicare, dc desd(nn
c tic rclr decpre r,,, p
c cdan re, sic _ibM,ac iit,xe, tic vepetifr: (eenognlii retairati 01.1) .4)11 vothk.
a Li .R.t 1kv p4sn.rsr Ia vednea m:,l n,,dtnr rrti nhst.,t Penn a spune tot adetlruj. trebuic
s preciMm r arIa pop Ru
4ritk I ntn ;iqi lot vinrn. d.:prr lun. cc ,sIninti,i), Pattern c .kkic poptilku. C21c1 ethosul cnIiuraJ
:
popuko vts.A ,:d.r,l tcc.
a t 41 ttrce 11w, St r.4te .te,tr-nn i r4inn lipnt de amb
lot; xiniiinkitttlt ligu.i ale unci iguhtaLe, dhi naraiunca line
Yfl4 :g 4 ds,etc Cd,:?. ) a, ,si no din repetftie tan din difm
(tfl 1114)411 *11 ,kttsli etI mnh,n3 itil ciia nlvelurilor),clin atnttie
s n,i .fll ml, in Jo p.si ,; ti
si diii dcrotnin (asta pop nile cleco
,
Wei rn Vtr silo it acttc ii ivclwi
njuiva Man .lCRo,,c:; rr,!tL
ins iii: i:fr, 1 per. .p11 cA cdt ciouf. tategons ttintit Ia tin ,.altc
c a a. e,tnr dWc:ente. \stfcJ, scsi eva csenlal) $1 din parti
lin%aJ tu cipaiea cmotiv4 IcqaUl de pnipeii ,nora
),IiU C t$ .z.nt tV4 c..re, C pt n$itpUilC tnuis(Oi
4 a lL Nunial 1: un
(nitric nictinientur jar pasta
cn ,!o3 il
. (pi cIvvs, b c,n,i juncsbsia.
in vir*utcj
area pon sI 1k haail 1 cirt
e o nfl J
nsthr: o im;.gctie co1on.t, o cronic g
1
1)14 t : l* n,,t tiflU Iti it.it ti liii
*
it tuti I cit (MIt naiv a socIea3qli cit consum
.cr etc. Eve adevSrnt cA artistil pnn stnt cottip1&
s*d.t ,\c.,.a* (of gr.Ov ejtts. pi esnpune 4.;togta6 i..aic tt hi a ;c
t. )
I. :%xta .popob.rr oust lng cit oUcar,
W,S qtt , 4
:s4
r ii ti C: .,i4t. 0 salarie j In pfl,fl)i tie efl.i, ut on. 41) tIe pe.tiui, Ta
d intoidenuna. in pdmul rind.
flu ti C tilt I k
1 fl .Iei :, di at
n-ar pkta meze luri sat, ,Ieactj :,rne,ren r .I
tin cm tilutijid ,In:wInI 1nw, ,*,:
,
 :gc: n.t*z, ;stc S .1:r. .
d ept figntathi Candarea tot tue (a let dc mare petit Ic e am i-
5 o reclaiM pcntni pneurile Dunlop SP-Sport;
guitaten. Cit d.:pre irnional k,r sao dnprc ccl ciac Ii w atbuic, I
o dezbatere pe marginez. pedepcei capitale;
1.11
a .< ickt ,
U. ::41t1! qj.cI: aii. Ai ft aicefel, in.tfltcliV ti
tIll 3tr p.tCt.4, iJtT. Mdh,r:, ope tic h. It pit
,nrral i oh;: en
piflZt slut oLwefle drupo prrspcct$v claskt). Apol. irn suds tic
d. rizlug i desrre cart nu tii dad sortfer* Ia obiectele pictate sau

a rccbmS hi reanriIc cit rnin Lip:

tin reportal dnprc rabuhil lb BL.Gw
n reclam pflan. cicte.grsnul Ciia vu ItLEneqol.
In aceati inruire in care iQozia mmli alterneazA cu figuraren
Jr ,icts.
,
s,rtd a(essa d:ine bunnos complict; .,Nti e
1 unor obiecte (cons*wlnd impreun nfl sol At poem a k Prvet.
Cu pagm, dad negie. chad rca acestea din urtn fluid vcpte,r
rh , ;,t ,,c ta,, ncw ,ind$z.n, t tt ;
lait, cIt ,rclarne). platte de baz apnflin :nfb.maiiei.
.cs.!.: zcs ai t ni,.t tn ciu naai Iluhili b41 t
V
,.,,.:
t.::.
mc,t paradoxial, neuttalitii, impcrtonalu)tit: ctictu,zl desprc
sspatc. it ter,nin in regxcnil de a flu ;(i <IC iunh s apuci dStleI
hunt flu vrea st fit interesani, Acesm ton cenuiu contnlsteaz:
(k open. Acesta fund spwv. vedem ci pop-ui ate in acehqi timp
hn dc amor i Upsil Ac urnnr. Ii, mod normal, a-are nimic ike
. t . )i. .:V : vt lt42:iflm shittelnt upfl
1 cii putenca vajorizare a discursului axat pe object vole bunk
e.xahare. iibtatic :o intread cecozitA pa4etidt a reatulni. i pen
* .. Nt. I: : ni h tie sn,rtrt Ii ultarni ohicrteior hi
petiet. penuasiunhi ete mnisfcraCi anipci ohwcuuhai
S 1 (S ih ju%Iapunvns tar p4flWfl .t atiabti relalillo dintit
cursului dapre eL Acnt dozaj atent d discu,,uIui .,.le inferman,
t. Ace.t demer, ins a tero,ist, ci compertA ccl mutt ciecte care
3
r i at discursulul sic consum, din care profitul emoilonal eaclusit
no mi degrab.l de insolitarea culnnli. vorba. de fapt. de cu 4 II are ultimul, tinde d confere pub Hci a ftmcUe cit fin idal, cit
.: :, tktr ilpor: induw h ohietit anctni cit refta de crime dinaiR. wadar protectoare. in can r rncsit pHi
I li :.d h..:e parw tlu,ise xnun4 &ekttuftfl* Ie
it u prnruni vinsiludinile Jumu rcscn. ncueralizaie p. in de. ,p:ii,
:2 ;ita, ., tt : tbst:in (iii ira.
.0? i :,rtfl OW ilm( lI!fl1. C, cs.j tie intele sul. inikienta consuniulul sinwiltan, it, nahi! rad
i doas man ikstana acefitet r4o,i entice tnrnrundentt, mawil fonic nix nit Un ghtveci. aa turn pate: alternafl Jul sis(rniaticA
;,lirat .stzl prin abstie. Areast di*tan este prctudndeni
,:rZeI%
i
t . (. in It(ntI( At
:i ;fl\ ni , :

k. GodarsI. in 1 niblkuatea Inn

1 alu,ic n,ItwaL e:t l. liniit&
;,cn, nebitutil r.
f ::: pt jngi d,ch(c cmisii! ,,moruioi de s,t
stil cos.pIicit.tiI conwrciak. kt reta cc se ind,vpl cu aria pop
I impune o schema unic de retepare, acres a consumulul.
N.. neapnt pentrit cnlodzarc. ronaPi a enunturilc,g pulIi
chart ugrreaz ret. Ac f;spi. i.sioria Imnit no (Oi,7t471 ,:,
ohw. wit tlt consum n,erit invcstitia. Ate;,sta e a
secuadar. Adevhsata cftcacharc a publicitMil nit cit ceutat in
4 ,e,d, cit Capt. soati ambig* tatea ci: tin ate
in aces! suns,
uiwl (i,tanIri ciitirr, ci ,reta al nnnpk&4fr I1 ahi pwte: acolo wide Ca hnpime win succeslunea sistematica a
merdjelor eehfraknta L,toziei si a faptuluk diver,, a evenlmentuIu
a thpeclncouului. a inforrnairi si a pulilicit*i In nh4td .*a ...4!::
.;: Aid se afl ndcraiul elect tic ton.orn. nu n in dusrutn pvbh
I
citar direct In decupafri gr4ie suponunlor tcIinice.
mleviz,uflea, radiopt, prea. pubticitatca Un discontinuum de
rnUlon
cc lay tehnice televizuak si radiofonice evenimernelor i1 4 Instil,
semnr i cit rnesaje node mate rndinelc ajung echivutente. Tat
En inesaje discontinue. succcsive ;i necontndiciv.uii, in senior
.3 : a . In
iu.ctapn7HI.iIc *i rare pot Ii combinare en atte teniait in hinin
. c ni de , i,s R. rning:fl
;.r :, i,
lIIInea ah.ti:,di ,. emisiei, Ceta cc CoflsIl
* ;z: 4: Le din ;,tt:,tt1c c,ndjrezece zile;
a r .
;t
1 nim, in 4am:! a. nia,
ate on anunt spectatol sao anumit
1.
& iniagm e ii sine, 1 vlrto
all tatca succeslunii manor speetacolelor posihil
1. D fapt intrevcd.m ade.ea aces woo, .tttori*t, dar .ina apafline e i certitu

t ,qt:v! flOt* ciitu V dinea ci kgea tie succesiune side den.pQj a progiamelor Va fa e
 1t51*nr /
151 lct.e 5:1 arlarnl in,.Ic
In tiP] dealt cnn. rrvoI ;
0 crItitrint capta.l n civilinit.iei noastre.
nit at cintituitni He
pe iHit- ua vdiici,L( diu gcnrIaic ri acnei;U tr jcGcinr_ nIl
ala jana I s W 0 iho ec) cit pa n ?
77 Iedd: 7.?i. / U?
$TnAgflEu
j ild a .
.
flaatZiriE tra?r ci exprc/(a /YRiin esenfa sa tehn icc-i P do aceasta, vrea
cal obieciul cIrtu esic no ,u/,da/ ehn,.c .$
10:11 ititli
H.
CtflhtiHfl c-ne h,mneste ;dc deciipuju] -iz:Lz:-(
i:itr
t.s-ntee. paini.kc ctc.d esre Un
aar.n yrci .;iiulr.ti, /c.1;la I 1ZIi!i.
model lila ;:tiefltt fl LI can .
C: arlevara
soch I tO anal importan Ic pe tern,en lung deck once alt. sian bet.
.n-ti..de it IVCPU.tnC IdV). acha (alIt C rJccocUFicnt 14cc
nun fina Iasrn care reprezi nt
H iseursol manifes at <t. ii .
ehnokgtcz na 1CVt! vI7Ihie a nnciul fIpuinior
ciar alt rcaa in rcd coriinui si
ii a itiint nHcral. i-apolrcnhic
Cs S. to n c.ii a aCe 41 O od u 4 e C Za a C: i_I I ic
.
an odele Ic He perC-rptie.
in s4Ufl.fl.C
H cci dente C51C vorba do l:.nn
F, Ibupeck: coxitinutial ale :tscrL ndc de tele [1:-it fl;iOit
hi [[Hisic
cc a urriiidcii I-i se cia ciept
9 rand tc :4UH I
Tries.
chn pci sputnilva cuia dRsCtIrSUi niartiitrst rC}:irC
iJiita ( Ira
H. c Ce inert i.e I h cC
1I
I. m s. to ci ci g Care face n 0 cono l.a ie es IC sd aim barca sz.ruct
I i:ncIt tirala (de acxUrb Ic, tie anodel,
-Ha CU C t,ac)aI anal :mtih: de dc;,in diyr
t
1 tie lirq.hittis operata in ,1
rofitndmt- .asiiprn amine
re:.itiiiAr its
tic (Z
HIATt .i cic..pIi cdor Ieratc nil H cc rezinh%
Icknara.
I o:t
nICI tlt.ctrii [,c cari Iralispo,t;k, i. U VircrIfl- donna/
:1 i>s on. Ia itu it i i (..tS rn a .i r1 C SO. .1.1 pu no a cost. n
.adcvr si Inane On OGU ttatut at aglonicrarilo c- annane 154 esaj in to] on
te-Izinii ii intl a radn:> Htti rare r:nnst.i in iiipt.u ci C.
H.
iH..\3i:
zha rti I nat re cti in Ian a glut Ic Ira nsnhis C.. Ci txi ,toite rtrlat
U: rAins U HO Ic
iiO!iUfl pIT.ptie)r cirrIr
I r ] cart C iiHT)ame U ca T ii-
ii.iinia
L
.1 cr t.adlic:n ale ude Va valiSe i jn upat uP Ma.i ci iii
ttnatir:. :rjitoitcd nc,dd rlisctirsiv a] .r000liulul, Ca
te.ievizittn 11.51 a
1 mass media anode roe
mesa .:;..yflI mi.. I ar. inriazeastfe pe sin.e insusi, crebuje pci an It, asian iii:, I.
:eea cc c
.c0rIStifli.rat rio e ant
il:: in: untiL: tn IlJ.1:.i
_tIi virtIaail!t::1t I
ans.lnIltspeciacni_ ci;.
lOT spect;Ico)cWi.
.Adc miss rnr.cha este ;isada, taln:iatomn}: .mcpa :.leMUVS
.ebin.ilogt a! tnmiiiiicirii do ariaS nunsiltite no
1
Pt (ices
esIe neutrahRarea. caracte mini eraperie ntial, un*C, even
i.e t. I it I lane nt4a a]
. 0 sa t liv /0 di can.cc. in at ..nef-: Jo He
-: cc c
mmii. penInI punc tan sanvrrs .ixult:i:.aht He media
pa-. :.-ls-;Ci.1 :5 1c / eciIcgInta do one tIltic ele, care sc sernnificit cipro c a nimir
-r tin .
.
:Lze con H- ia Ia irni liceare. c]tvmnc onliril_an cehtthiisa T:cTc_.::.wc_.sra
ci dcii e an r r Pc s nrc f\.m c He cit con di Hoxi are (1 es ten na. s-ayut lotabtar at snctctapi tie consum,
,
a] cn-m.ni.dtd -.- In ICCSI lens. pufilcitatt:ti oslo
Meclin I to levi lord ela it- ticaza o[ ta in to ran csiiuI rwaor,
in c::-v: cIi*I iri
ii ii
II - -I.(-Hse ,riir t-cnni rdiiaice ilcea irIecilngai tme uini care peale ii 17Ltto
?:t:i Ce
lu H UI U LIS all pLc Care 0 ate Ji He cope r in on Ce fllOfl 0 caY
.rtsi ii icrit rIte pe.r Cu. lia;Ite xred.itr, si r hiar penu-u esac IizihiI ha irnagir mi. El iizka z!
i/P dn cram Mc!.:iban f- a.iic: rnai >-
idecslo gia atotputenzicJei unu.i
j;fpn c-k ic:n.nt asuf ,y on ci tomE doz,n
tie r.,rtnn !i .01,1 1 r
.:Y :-.I i..
!
1 :
.,;:.iI i::.
.-
teeazaaie iie nor ,n- ilinil,akmi I_mel ITirot Fcw -;:-.n
r ni
 3 Ltt $,fl Sst .4. U: 1h r
.fl.tI nil c,btcct :,hnw. cci mai rut gaclgct reprtiinlI pcu;rdsinnea ca). L)jfcritA,, cit a,emcnea, in scasul
uncj aqen,jup
presup in


t

(ebnj.e
frn,.gin afr

uniw,n
exhaus
o
r,

lt. lot astlet imaginfle4emne

a hnnji, o ;.scenshuic towJ a
,
,,; tie,, ti .,.t!v: ornprj,j n ,crnnaie,
,.%.v4%A;, L.:
,
t.j.,ft.,,.?t; *4 1i3 tttt iiflfl

I in care nu okra i,ici vede nt

nici iniclegerli ewnimentele in spcci&Itatea
rultunEl), cite 1ivreazi tn mod indistinct
arelma,i cod. raze esic in aceia4 dmp t; stnumr
icr (isto,icL soci3l,
rehnerpretate confnn
tp*nitd- adici$. in cazul u,Ieizj,,ni. aeit
4 :s&a:ar: t
iftol:., ,:;l
. - U c2
rs) t, culinyji de nias4 de,i montie. .onate i puhri.e). ,
fstsem tic
inde i.- onai ,n.Ilt d ttcte nunal Ce,:, cc potc (1 cnn
(ccc.. cc modal tic decupare. de articuiwre a
stebid, ciUt Jegndant). $1 nfl sen rnr$ punc atwici probleina nwdiu lui imui, ctea cc 1w-
punt tin anume fip de dkcunhi(ate can
adevnlni Iunv,. sau p istori sale, ci numai aceca a coereatci nenu Iizeaz con4jnutuI
mukiplu Si fkwtuant at mes..jelor,
t t r %ttti, 1
hilocuindu4 Cu proprh ie
:
v. Ii URt, :nffic tt.le. cnnstringe.i intjwrative ut senc
.4ceasti clis u,siinue piofund
ri cprn.
tO I

* 4 .. ;*
tn fl1lfl ii H) * flC Ingiru fl6i) niediubd rsre. p,c dcoseb
j,e tic discu,,ul I7I.lndet a
j
v.:. ,,t t. :
1 k) ni ian. .e ni decoditjt:ua 1, ,nnd .qrc:.4acnt tie ctre
spectator.
nopunt ,biar .-;, ,nediW, Ca mr.j. Tat tasi _conumanr substanps
rindp:tL fflnt.tl, reinterpre*at du atest cod in a eIai limp

4 .legin.Iar a utah: lurreagn anateric :. Iumi,. intre,ga
j .c!o.c flnii., ,i
r:r,rf. Ii: n.*l In ace,( sens. pnhlickatra esle probabil mijk,riil ;lc ronzun:r.:,
C
:r:,,: ,e:Itntl:C.IflI 1? ,,d, n,it zihp:t,,: cirni,,e,iii:,I3, ccl mak cs laruios aul epodi
now.ut. A:i cunt. mrNnd ticprs :l
I
Inhinhil r,hiect, en it gloriuic.
(IC lap:, pe watt Li n ks. qa ttlti
flacA luAm s.,mnui Ca arth dare .1 unni scrnni& jnt Cu on fnlosindu.e de Un anumit object sat, de o
emniflat, puim defini deuu tipuri cit confuzic. U. copd,
anume marcA, Ca
Ia vorbete, de fapi. despre totajitatea Iori despre
4 scyc,iilfica,ii,I
,prianuih.t Un Intreg univrrs
poaw dispre,i in lavc.area scmnific;i tie oblene 1 m.rcI, to: asa puhilu-itatca.
izcazL piti fletate rota
,.
fl
t fl. 4C?O4 hi c. ,e jar r!e umatc..,. totaijiatea conqin
ia(oejlor ii pr (iecai c h fnu1. prt ..t
.l . .,fl: IS itt !,pat nfl
4 I

*
. C<talt,, lit .
., .1 i;pu Ut omit! :.rC to ntii
nab tv !rndgi;ca ce,1tnL a$Iipra (: ill
ceilaI(i imulhid astfet a Intaija:, .014u?natnn,p,
in ceuxul pe rare-i aulbute Marshal MctAIftan
re-trlb;*tj)jr:ch.-,
4
sa, in mcs..jul centat asupra codnlui, scrnnfflcan..uI devine
ternienWul, adic;
flcind upet Ia o complicitate, Ia o inicieg cre
propriu I sAti se,nnifica.: se proc lute o confuzie cfrculatI inn cei secretA iznanenia,
imediata In niveJul meeajului, car, mai ales, In
hi cu nbolin , semnjficatului si nivetul mediulul ii
seninifleantijtni at codultti. flecare imogine, ficcare redamt
inipune tin rnrn.tic
,.
di -
n ,gft; ..f,
drfj;.cstt c.nsurnql cne tyfsti
is
.-
I,
;:, (s,
i..t- nl..1% fl%e. I Li in in. tie nr inclrcpta
rn-cia id titrnro. indiiIo, cheuc., reotehir.
decocfrfi.ind nw%ajl.I, s!i ailtre ii, mod mttomd(
s.i h clesc;frczt
Ia cocI,
a4r
4
s C n pIa nucj,, ta ;mag;)l,, iningmta Sc .,ltf$arrr a)pr t, Lost tnrjfn,t. La::
w olind hune.* (.e,nnt
4
hrantul s. aulodrsemncaz Ia aria Funcpa de cornunica,e In ma4 a publici
postul ;eibiuIui 4emnifkalului). tii nu apailine conu
, :
nuturilot ci, inodurfior ci de difunre, cbiecthdor ci manifecte
Sc t- r dc mcstd centre Pt stnifica flWS;i r,anziIh
.
*.
frconon,ke 1 pil.ologirct nu hi are orgnen
fLwi it ;in,p!xtt
4:
t te.n:n.. It: .tMZ tc*:uatI: In
e
4 sO j,ubilcutci ml Cu oaw r arnica ,ni ;m?,rs..o(,,
fl4f3s ,!- br:t 3fl II2 101
ii no: i ii ervew dftp iporrI. ci in elicit k.k:,
,.,
ri ne inedlu autunr.u,
n aI,tv tca (101.1. a. dUer,t. de ;vfltt cvcnimen(e, Ca siil, nrc nu trimite I;, obieru: reak, L.
o kuite reaU, )a o iefcdna. ci
%tantA spectacubr. at2nafl, c-urn ar spune Bieclit, epuizindu-se s,imi$e ala sat se,pn Is a1t4 & 4* tot obct in aku4 4.4,
?n chlai dierato absorhiei ei netrlnitlnd &riodat clincolo de La altut La fri. cnrt,ea cievine mijinc ule comunfrare un consumosnr
de niasa dac
 ,eSotm ::t: t
1
_ 1 ,n.,ba, 1X
t73$ 74 dk.rtis,n., 1*
1,ofl)J etc trimis I) U oll I:. ceea Ce citc$e. ci ki 1nt tel care 0
Pseudoevenfrnrng $1 tieonalitau
ese (Icciura in, mal ti iii acest caz substana dc esis a cr4il. ci
tmpI. semfi tie compbd late cultural), sau dadi ,biectul-caflc Intr*m acum in lumea pscudocvcnimeotuluj, a pscudcisioci, a
trhnite Ia altelt din aeeeai colecde etc. Pun putea anahza fduI pseudotulsuiji dcspre care a vorb Boo, tin in carte.. sa L7magr
lbnboI insn*i, ca ,*em simbolie. recleMnc mijioc de tonal (Jncginea). Aclca lumea evenimeniel.u; a istorici, a culturli, i
in
(flrare cia mask Ia nivc)n mardi i ) discunuiW poblicitar. Co ideilor pmd.iss. on pondud cit lao exJ)rren(I activ, Contraduc
i,:n,cflea cia nnis3 M skIinntc pretutinekni prin aceast (one, reala. pco&rtd We I,,
. frnJnt cc at face
.4nngefr codni.!;,
Ia fly: hAl I (mini (elmic
ir 4,4 tizare at c gli .1. .L prin pro ,nanukhii fcokr a nwddui. Aceasni dvflnqte oHcc:

krrne
flti
r.
4
j c k ,:l no ii ati
.sbI n n I,,w in ci
nificatje, njemt a fit:,. Ca find nLq,malnkj. ,%re.st penn;,ltit
a fqic.cu;pe rjCr.:n . ssid tlet,,,csrc oncunnl rncd.,:..
Evenimental hi ut in.mn .Iijrni r I fl1 ln fl.,I.n.i

chtrnI No levine eo,tq.n,abtr
.
dci it Iujs CC d fst F
. :
t: , ,.c,, t.,. , t:lit :,::tr:n,,ir 1* .t%: .111 !. . ..t ,iniI mi(m. ed., ix rat etc tot imreg Luir I, i..I de pto.I..rtt, I n
:
.,n:t,:t.rtt.. nw. II.. a p. s.d u, funi e ,nater.I de n,.nc fin tic .fl, ,.l1:
.

I ,, :,.,, t, ,,,

an.,I.,qi : .J.iec(eip r,r.ue ik p1 c,,l,k lid nilucwi.;;:. I
. , , . ,
areidsI efvt pc u,n inaciajuI 11 adauj It: In: irilotu, r,:
4 *,,n.., I fl .i( cc.rtr,
rnaticg a IriiMiti,,ilnr reak, cIar dLcp,r:ut tu v; ietea d< 4tc:i;:
.
. tn,tnic.fr t:.qs:tt tti;ip.iI sI vait)41i I%l,, :,.:aJII leyIne abswacte. titu nercnle. pornind dcl:, cIrmcntr tehnice ,i dc
* ::e dt runsun. itH.. Un cod cit sern.,IficnIji impuse (coctul ,.f. .imue4ii
).
0
no mal este pnwO.aI ItenI4 Ca cit Mflflhir .Infli,tIC de delia
s
sistem
flebuie s ne Lenin s interprctlun ace.t,I imens productit It
. d consumat Ca s$!.In itt conotatie,
.... nlitate de rewl ,ii,dnctk
artefacte, cit snake.*, cit peudo-ohiccie. de pseudoevenimenic
in
2. Acelasi prote. are Jo. nt eta cc , pdve$c _consumul n1scar. Atm La
ci inflatle cxtraordinanl a ceItdj cit ,n%tate, to teisqic strim Cu In sisiernul
care tie invadea,j existen(a cotirliani Ca cknaftnare San &Isificart
cre*.crea nveIuI.d .k visa. Umka dintre cererca 4mtifiatW (cit aidl, pe cc
4etbdUe ,n&ninmalui itaI a ecbihbndni blo-pMhosomauc ar trebul a
.1 a ,urni ,.conhjnut autentic. Pnin tot ceta cc an) spa; pInA aniti).
pntem obsen;, . dcnirn area sensului, depolitizarea poli dcii.
prijioc aceaMa?) ImpuIcsd rnnsomulor cit prntatil mnk. tile, chiruricale. decultunjjzme:, nalturii, deseniaijza,va torpului In consumnl
joint dispare. Pructicw *o.,tind.i dei4ne i In accasI
swdi.,,ehr, htt.
4 pmaicda
ti. sie dIscreonar, Qtr :l* a ,nedicuhobk I. :, ,nedicin,enn,1ui
niass medit. ce .Uucazi dincolo de rellatapretarea tcndcnUoct
.bie. a intflnqte, t
* I 4 inibnguini. CU itwdlluI!*. ! a,.int3 $ auto a con$nnatsha Tonil S-d schimbat in ,ftnn& pcste tot se prodit. c
t:dt,I c aid. nil Mc. a,edku%, s, ,t,nI ia.,kn inaArite
.*,,p::et .,
in)ocubc,, ealntt,i eq un 0 neorenl pi esIns ii. norghne ptnw:.
t;, t::,: t:e$tt .nt rhfrr
cit 1.t ccnnhjna, r., (
O,lelflr!or dr n,d, Lsfr 31 hi, i fr-.4 !ieW
4
, , ...t
ccddie,,c, 4 I I!2 men :1, s sky, e (*s ;
!u?tk$ ,
,;
c
n:
, , , ..
O:12.),n.Hoa di I t C ,kn,eatr nwdwi . lLc,k ,.i,.nee.c MI%br: :.
i %* 1
re he c4Ii:iw Ie en.e..pnnle alto). 1k, fel an: .n,..t ::. ,
, . : .
,l i *mn .k. t:Sn. , t!t .at:i , CI .,;..
:4,
,. .
t, :: ut tee.. t4 fl sin.! :Ld pr.4utd, ;,.:;:.is. .i,..,. pc.I.
.,,
S
.
* ,
n,c,o:k:.d,..qI. hI.Iq,. r1i ., !,tir; .ri,t.,.:.,: :::,l:t .. : n:trt
, ,:
,,. ,. . :f2:t medic h:;::.c, It ci PT ;.r..t.!:e rd.
., :k
1 t ,.
:;4:.fl:* de Sc ,.tl;,;., 1 I.t a prc,Cc vdIOare ia was.. nr4 UI Ifllfl gwneidb..,. C. ..ti.,ne .7 nH,41c,d Sc i ij:i
I aqtfel p. abcrt;ni:, (rduceyea) kancci in Iictt,
.. .: to. t.nppingnl, ,ot. ii: .:tte; :. i obkrte pretutindct..
Yre%ie par(i.111 .dt
I aceasig setauti 1
c ,4ar,nal,ca delun,arc prim ip!.i a) ronsumulul.
e..

Reigs.m
I
41
 * , a, .,,
Mcn m.d.a, .n
s .ffrsrtjsmn,t I 163
a.ewcip r: mnflekloi cI. ,am,,Iar& cit ca. Iitc
,tat qnnttIe
I ...!r,..
fl.
j I. (Lnnrnii cliii puhbcitate crcd
9t %.
I in tees cc fac? (dac a. crede,
ant, eIemiue ale realiCitii. cpre ,Int pace ,i Jr (1 pc jrn;ilStair 1ertafl.
: 2. Cc,usurnaiurjj. b nnw g urrnei, cbiar tied in publicirnw
C:9 c stag aji .
?
cnnsecin(r ttccice dup raP (4ad nar crede. arti peju.n
t St irece Ia ,n.4ific are a ,ea!ittil. 4as. ,nhqt
c* 43,rV! st. .or z1 floorsirn psomuveazA ideca
,
h mt t. : wedi iri c4 zxcbnw %-! (liscnln. pe pub
stilnijiki ro,,t.rnlatL In co,nunirare tie peasuasinn
ea i ,nictiflrtirr, venin,1 nit ttt li
a tnas . ate act p,octdiir din Up
i::*s.. s y ,iw ,ti_ Ac .c upuk, cU din p!rerni ..
.
t;d. i
i.a I
.
i. ill fJVc%lte;2 non;rA de a ii iaaeJati; ma.
till) dorinti for tie a or e,Iiire pucn
acesici neo,ra*t$ a ,no&kdus ,nainiaiini chiar ci, din n,ed 4 din 4,iinta flt.u,tr* sIc
iu. st,closi. El Ia e*empluI 1w
4 t v :n? :i iw $wcd*P in kni hal. Btri,tmr, aI at ui gen ii
rt,a a cou stat Sn .a
i.wov ,u;onIat iwliunUe ut .faLc. tie _psetid tie ,,ar
cle%coped tic cit dc
usor e s in!eli p.thlicui. ci inni
tifl ctit $ de tn
1 tr r.::.; T4:t,rVit l. Ac inult ii pMcea pi,bI .thii t
..
,i. pili) fl* l.% Ie. flCflhjlt
iflrttCH si fit in*etar. Ipt.teza cMw sc.
bare. dar takb protest.! flu ht .4
s surpnndeni .ceaslA nou logici, rcprrzent ;.rc Ia
kid to.odatl o noid proc* inaiiip.tlart cinir ,.m nt. vreo prrv .rd t;.re ,e
:t:,..t:
.: ,.:t tnbi.n, cok eth cat c ,* ,nn c
injurni adeignaluhu ,i at
(4.cnlui. .Adcv nil etc c p;.h iiciu..I.-a
(i relelake miInarr dci t,isuilic
are tat iw lnna. c
rate cit aiewfrot
i cir ftds, a$t turn inocla e dineon de fn,mn
P ;hI .,
4 ,rEt ,tnt cuni nh,c. lul npoder , i
;i rtti fl P t!fl (SW fli tl I* s fl tt.. iI
4
n. in f,,ncb hi, It sr
...... cEinroto Ac ic61 1 dc inuill. n.:,
tc;4....:t..
p.. t. )
,ncntulid fare rjj, object tin evenlnlni Ut tpt rn,blem;. ,,cin ccii
. . ii tnp %tr iiitStt l.M i,in ,ut,Iidtavc tiebtoc s,.Ics :
1
4 ,,*t,!
! fl)( urnultor ti.a piiblkitarii
.fl ,a*r mki cii ad,,
CR fuipt After speeracuhit _Publicitnt
rno der de,uatcat flar ii 0 (at, vr at. Ar ii uso r At
ca n s-a tiSistut uttinci $i 1W ne.pnu pCfllT U : $flI It. fl4
%iIi .t 11fl4 genqi iii sA sc tica tic gel, (.
4t1! )t %flOflcti). levnjni .. ci penint yR art. publicitani cnn
a,ijr. L;ihricatn in fduI accsti ca a dev enit echiv4cnt to .Iw. hi a inveuta in,.cialiUk& cit st atM
p czn.t.re unving iio. t. <. . sr. 12.
.. ,.. t.
r _n,i;ic ;a,hb. t:,i e., a. . situ niri aclcynft-, ,ci
take (Roorstin).$i asia din
$nni& reprczutt asifcl atcea. ,us ,i;m ,av,ztai, wn., jonici i ci nfl tHat cxistl id o.igtml, simphid moth
I..
a nici rcfereni ruali i ; t.u ins
...
,:t h :,3..it: ;4s,r .,
tiitlmpIai ci.. tt,al, ,nilanic i .
<:4*10 (iv connuh.c.,r ft St
e cuvinteic magiec. puhildiatea
par flaf lrnl k4: cite StsC tI :)CC 3a%i rU tnwtnea? pe an ttlt t Se
r. 4,
tip etc niflecr ;.ceh, al ml ,,q.{.mh:, .
nc.te.rtIbn *ii,,atnji 7it
*
iit i rci pnphey (etevintul realbat pun
t,tit s. 4
4t
j r itt ,utiit t.te W
inAi prolerarca iui) . AgesfluI
:*jkt dltQ 2 U/?(3. ti 1fl111 ID .
ptthtiriiar de Bert esit
s ro.i. ceitsa, nbnctt i%ptnttl unci ant nni: :,ut.!
i can U ikn.zi .jnier.
lueninile Ml cIein aciev7u-ste afI tie ;
I,.:,. .1,

,n

icC Ok ,tC 4 .ieI,v: t. flt: nurnI cii tic c)u ;w,i n,, ante!. Eatt
Un udept 4 iclink pr..feilor
d,cLi vrem si ,.ven a privire ohierti4. trrb,,ie iptre! care cc 1 an
i n t4e 4m n p

,n,n ini PiihIir,u,sca ette Ut CUVIDI
n,,*:.Ai*t ,,js pilotic hi Afl%Uia in
%,I!i l,ils. is,
toen(rIegerii san invMiWii. ci pnantt4 .ne it Ia.
intrvbarea nu etc thc eredem san nuin ci. 0
Cr.:. to
Pin aceati .t,,ft,r pIrnr neun 4d(sLr nfl flrc.:.
rWmVctat: anienor (urtla ;d vak..i,
ot4cctulufl, ci o confirrnar
tie hitn:buan (ale
e iaIrerioir priri reaf
7 .,*,,,,.....
1
tac:, ,en.rt:h.
..
..a tIa :4tn.4i!4,) Ut
I. cs tat; at ds * Phintn 1.$ur hansom
a 3* flU Wa I U9t Ii IUtq $t;iI. nut Q8Ifl1S9fl, hnpraar i antrepn
i.l,sirt Pr,b**icn 4fl 4*)t! jutrntu ii bikol a,flcrirai onjdtt pratc;l wn In
I,d chum It qntnifitaiit,
jr.td bgt!,te aiti
i. vn I,Ii.i es f:..: .4
p ii
4
:9
 ;uas. iuedw. sex p A 65
I
t$tUdT&S#WflS /
T.Iofet4 pe are-I emite accnta ese ime.n eIirachiii ti. La I3we An. 1rn(ea duct anal rlepane analiza discursului puhifritar. do,
C U,; ,) %7 ttVtfl.it kVCH; CflflIt t ul flM I am
pUIt.L hi acelasi limp -o extindern
In difetieelt m,;lrtce di ,:ut
j
I.,g,.: i, .1
it c1

?t t ,Z4 ,fl%t lfli a .ji,n Its,.; nicme modenw. pentru a ohemi plctitindeT
t E limped. c h taint acesaa adrvwl i fakul skit tonina In C, n ufflid li\tl -
siunil mdicale a logidi tnditionale a scmnif.cafri 41 inierpr
(ii Ca asonetajeJe elecinrate. uncle flu Ar slit rtac tnul ctiii,
real wiji tnttmciate pe adevatt i flit,, mimi (sin. modcIul estt eel ra!e Se
:. ,i; t .r.:t
s. m.d flr no ,vc,nwnl Innsfcrn,a in eccaimein. ,u- baja ,inci
j,rocluctj& .. cuvhin::
itt) :! !U :
;,d.,th , .
hvc n a it tim.
p. icnrn indns:natimte. a In Va piudni p.i buomilo, .m,t
chvi mndelc hutkh, (it .,mviaIe,
.genhi rcaIi ti)
I
detenn inanfi ai
..a djkl soidajele refl.ct rpinhi publicL loire adevrM fats
si
j..: A. ;tr i
:-
.
\.:si tn fl, ,t kn I:i an.,, , Ce) anal Inamo. object de census,., corpul
,f ;tt,
:
.,!. a ,
r acctci ,,v.iJftz!/iilhtg fr,htty cIe
I Exisffi, En panoplia ronsumului, un object nt
Pa
.
5 tlignn
t.utolota. Rnt Mmios anal
,
Jijatca in, mn insramni dede ,notelul .sre-$i vortnit e siei. Asa preios, zn;d str*luciwr decit toaie mal pit..
de conor aW Mar
:;ott-:: flt,,. I n-ik! .h 4n qrnubrc- . a
dccii aulomobflut, rare It rettnti Ictuci
pe lCht)C teL hike
IGkJir:.iI.t, e.r.: ,,hc .ipIrf d
,fls. nntc:? 4c pie flAUI,!_ ..Rrdesropenrea liii.
milc,ti
dup5 no a, etc piub::ia:.
r., 1n pe d..cursui taunilogi. Totiti tstr aid ,.met,IoitC a unuta
I
,tab scinnul emaucIp%ril fizice 1 sexuale. ubiruita
*
lea Ian (mai sales
s: accln.si b .cnl: ,uana Exprslilc ,.c bcre nt$ buor (decitce?), a corpulul frminin, V4 trebul d vedezn de ee) in public
itaic. in
s.,
to: t::.c <1, S. t!rIlt: ,anc .j%rile
tno,Ui. In cultw. de nms4 eiItul icitnici. clirtci, cnpiet

dc et
1. . U ,fl;I (let tt Ia eric esee ntonjunn, obsesia lincretit. cleg..n
jetll). l4tIflti. ChicI Met tei. ,nJ,liIi, tqrn;flil3t:
uuni.nu1 unu tunic pnnlre scryidale de Inchiri eti aut&) nuelnercu. regimurile, pr.icUnlt sacrfficni cart-I a en
I
oh*ct,
siune. in fh,aluI arnel reclanm tungt Ciath-v logic: dae mimi Ptcerli care-I fmbtaci towl cite a,azi dovada
F,
n-ni -
a inpul a
ajuns cbWrt at ,nfntufrL In aceasl*i ftanrtie mnraI si ide. ,!njr.i, ci
t t it cv!t nftvlt tdfl! fl 9L1fl .il
rtt !?t.
is all, v n * s upau. ;. miornat in iniiegimct mflctul.

c a;i ti bri,,eva
%t po;. t .
a, 6 pnh,Iic n
itc%ntfl* e ahrcya sim t)tci dcdt pus1. taiaologie an C) propaganda neobaita at annntctt, iii acord it
.
41
..duc ..argltmcnt ontdogiC? Prvtutin.ieni, repetida tte cea
ii ;,,;fln%.,..N
H;: ii ijir

etbivrte, :.ipc led d.

Is? til? I:.:.? tV $pt:7 eaR:) Sin (23 uiiflr,
,ka ruin in
aEI a mole
I psaimuk. d flu avern decit un corp. pc care trebnie sa-I saiwim
Wane de secoic. s-n
.cleea C 11-111)1 .tc.i

inces-r
map
at
(him
r1413S concinci pt dc.i-oiregub. :\

ci. Envp 4i.mre ,il

.
se
clae 4hmfl1CItI ill: s.tO
;iCredi
ri

kZe
,..,-
c opcitaaA .,.cintc?a arfic.altr a adcvbnilui d,i. tti dCCt.tt,i Cs
3 ifl3t!C
cit
i;strunlentu! nwiniuiu, efident. .Persikpai-m&-alb mu e o
Pr .pe.trie. ii dust .ini.! ler4t, ArenA
at. :..on;in
si (nate eeklalre ii4anie
w. 6n a,lar mci
1 silid .af necnnvingem de coipid nasfru. Exitta ten
Corp.:) evidena ins,? & pare c flu: slatutul curpul
fapt nsflun,!. Or, in am e ruii,.r. modol cit omg.r

ciudat
nin; C ;s
((tVol tellerS :,,nduI tie oapflizi..e . selatie, at IlKitirik,

alt I Ni. oste

id cur tin
as ritas q:nsul l dcv,,da, cait i ! .a
relailor sodaic. Intro soc&etate capiinl
Ic inIoiuies Cu Un indiativ fdi
Ut [C
fl%

propoz itli.
t:ieltoIt,pje ;s sflsiu,tuJui, Ca ,4 in r:.ntI r.nlnt,dni
-ku giL.: ;t,n

rcpethi v. Tar aceastA

magic. aut1 s1
iqi, ;lc iii .W ti c tun
Jr. flJ itO t
I yentaii nw.,tde a votpulut. In urdinea
no exict

istL statutu
private Se aplici in general corpulul. practlcii saclale
t propth
anulailonala. 1;. 14rm ie

iAdi
#i repre
t,,itstire :macisic Si nid petceplie $p1-iI.rIll..:
$t ,( tVn c:tc; ca t ,fl)%A(ie aim propruahik corp. no viziune knstruanenudn
,.qntui rnituiici tagic .letenulnata de
I procnul de mund 41 tie naportu) Cu natura.
 :t:. a. ,
:t;;: j: ,t:,;h: :n,ct,uk ,wtuak ,ilt ro<iu. iei, C4)fl nude ap.re, in dud.. fakutul p..letin1 x.aL c_i u.s ig nc;
srnuIui sulectului idcea nun pnctki tiuble, irgme tIc n suphinentar in paradignm mode vesthnent are).
ieprezensare eerogen (das profund solidax*) a propriului cop: Sa aevenim Ia wxtul nostn,. 0
Ifrebuie dill conflnt de tine
n-tea a xrtiVUIui di pt cAflflt i aceca a corpuh drept flTIS (san insud. s* Inveil sLti clietI corput
4 (Oar nu, ei anti-fl.tt)
I.t ri ss
,,qklflt, b amlwfr csvin deprn ,r cnieaz Ca trumli. ..tntindcti-v PC desthidexi hraeie ii urmriti incedn ri
-t. :,.: 4. 4 :t,, .:
. :, rm.$ Leti)wi tin (ne degeiimt mijiotlu al miinhi drepte :arcaslCa linic inthi1ft 4MrF
:n,bi-, .k 1
e,flt
i :iI. tI tic hi melter .le.t )ianul hnitulu, n. udincia
pi in Ira ;itoh 0, ,
SUbML,,in. Arerasi linAc .t ..fl pe Firrarc 1
kior. Sbir iuiilc scit;
Atik serte at, e.;ntui thns,,leavnattwi bilhtiii, estc hmt, tand.e!ti dumiwavoastri E.xista i alit finn ale
tandreceL de-a lungul coloanei vertebrale, pe cnfl, pe baird. pe
I frunu* exempi al aesIe reaprsperl controlate a coipuhil
(t, tt dr ic
,:
Elk, f nut, ,; I zcoI in 1 LIbt .,O wtle sect eli
,i
umeri I. .1. Dar flu vile cunoasied, alum-i torpid rlivnneavo:n
ttI etv supu. une retnUri acem:1nn,,,e celel psnice
v, .t : is. !:hl dt;tai!c tt,iL9

Te,iiorii)c eorpului unde ensil.ihiaiea ut. otuiIt. fe n
r
S.

incluiic dumncaoasti:1 iu Ic viziteapL sEnt zone
:;r 1:mH;: :turn,.c.
ja%tr : cc) <it 4sc)ea sinr, spmt ttXtUi I;s incepII, penint

.3. CircuLOa inainteath co gi ru. Iip.eic tenusul. Sau, ,ikl
.
spus, slut locuri nmenin;ice de instalarea dcflnhtivt. a celulitci, ,.
Ca apel 4 treac intl-un rcgisn g a, prezrnt$nd psiliogeneza
Mai exact: daa in. indeplini(i sacenIo;l1 trupese. dac jc
roman tj a aprnpdeTii c.rpu!ui ;i A imaginil hit .,rAUt 4rsta
kid prm omisi.me veti ii pedepsite. ToMe hoWe di, care suf.eiti
A,. a1 erui rterceprt, l.artc ii ilbure peniru lncr

flu ml .Icc3 e,iaItat,at mci h espon.aI,il.IA;L inn .,c f,.t tic
Ci ..!t.,. , 4nd .ahnsi: ..pihn
line n. .fr in S1 t,$i f.. i tic pro [Il.i dii,., *
t at, t, .lti,,i rin,ri ti Pint). ,rOfl
rn.nI Iii C,:, a inntiniiiI iflO? :11 flCflIAU. iii ilii i )t Ct! P
4
4: tt.;!. : $: Ia,.: .,\4 4tfl ittu t)iti HI paelcL tlurnSKa
.
pirk .ueaq h;uz.l a taotlictei tnhia.lcnt 4 u ierorwnnit puiitii.
veactr?, Imedia, u-teem hi B.E7: La se sirnie blat in piek.
numal 7 aid nfl Dwnncn,u este ccl care ptdepscctr, ci prop itil
er. Totd e frumcn Ia Ca: spatcie, &tul, linia leselor Socretul ei
dumnt-avoastr Corp dintpo data instani1 malefic%, represiv,
Silt turn si Joe, ,iasc* vu adevrat irupul. Era tin animlut tate

r%zbuntoare, glad flu r4ntqi tandr as ci). Putem vedea (1110
mir ,: flct to I;,,ia jul. I .ocITiflk in cnrgsul. san in I,1ani c.?
aceI disc On. prciinzlnd c doreqe inipJkuea fle(Iid rnclivul
0 . ir, : n,. ,c.inif. n fowl,
propritil up. reintroduce. intro qubieci .i rrnpul :.hlectic.,t
Itt.t;. ifl,fltj flvI a p ( hi:,, wi n:p.S
7 cea Ce :.
riect sic rnnd u duhl .imcn,ntare. ace)c:sci reia%il ra si cck nrc in tt i,)?.
, :t.ta :m i-..4u.4 u-:
socialA. aiceleasi dctenuin,i precurn acelca flirt apanin rapor
It pan.pe. a umil principia ladic ublinbl It dinuuuiivul ,,ani
ttiiilor %ociale: sant% represiune, sindromiel penecutici, nem in.
mimi.)Dac% otlknioar ,,sutletul ;nnlea corpul, astAzi II aco
conjugal (acclea#i femel care citesc textul prezentat dc ,,,oi not
pcr pielea, dat flu pick-a Ca irunipert a rLudlthtn (0, dcci. a
citi, ritrva pagini mal drpartc: rltw flu inlei tand, Cu
ri oir.t ., veflaiflt de piasilgiu si esedint ecunda, A.
,turnncav,,a,iri. n% ye, b.c icp.)I).4bifl tie
.-:!. .t as,t4,. ;..;.. i*i hhn;, etc id ,:.,qin
fnu c hior in Pt Iing...rt.i k-i .jism laitat c.ne q .tdrcw:tta, itt hit, ,n.*t ,4H%
ti 1% S IV t Ut 4. J$.n In
I it, ahc tz,.utl ferneik,, , esle n Ierec;u, i SUQvs. Ia tIe a in iii;., in p: : ;
dun,ne.,voaslr eorp i aI hivesti suntkic ,,.Lhi Ante, ii
.142 ,
Inh,nba francn. bnsstjr.tscamnAa(t_ZinVflhI, dtt bV.$ir O. 0). nicidec urn penini a-I cuuoate in profunzhne, ci, conform ii ad
Err vorba depre ErttIe Eardot (at It.). logici fetbiste 1 spec laculate, penn a-I tntnsfonna, spit exteriot
 I
166 / $sriw de smZ$:tm
Moss metha. uxii divenismant / 26
ci : ii:.; fl t d ,r,ro, pen cli. infli (,,n<innitI. Airwcl i ctbic)e

,brntfl,I opel i.nnlin i ,olk itudinc. cbscsk,
urn isicr. dc msiira th tale opereazi cute. cii c&c
Oil naicsssg diryat iii
I

mimi tUbe, rjj care o caznuflea
nl,nr$ orylI!ui S., aupnI kttluli ,Itiitoi
b
0
irgin i colonizat. nsa z, consdnde List inctoiaM tin de
melt alien tntrun mod rnuk nial prof und
il
flit t% .er.Z ,ani ru t .t pr 1112 ,c:,,i;nI talc ,rebuie
dciii clnnt,e
jit,RI.iI ptiWU a t,dit :t Id %u11V
coipuki ci
ftu.i de sntinci
.t14. Ot StflIVItI4 va,ibtle 4
r
fcn.irii,
1 0141
tIe
.4nti(ii. 4e fivmose(ii, ale anlinalhlil iuntnare
nie r I ,:6l.l*ti*: tx pit in fl!ISI4( . ii: ,.io.ttIc fl
1 &,mvwfmtis,flin,rn!J
V Pt .4 ,t :art ,jn: skwflpe1eaifl t
pu ., In acnt indtlungu; pI...e$ 4 a,,cializni corpuioa
noet mA ctIjin
g. . p 1:
.is1 c, , it ,I,ind t

nea . fl tiqdl 1
, on vilal %4
4

:unsa
t fl&t *

tea ci. Mal muut, A Cost eeva

ljDItl! 11Wfl An incepi -!
.tIUi .1. .1 r, &wt as! u.niiicta:
I exponenal. a corpulni funciona),
mal eqe ni ,.nn n.. Ca in liiuiiea rt4igioss
adic a until
;i iiiua; it
corp care ma
taid r,,rtf% d :r:,t
I
cl,l.t in loqica
h,du,.,ri..I& rj este dint Lii inaiedaliaaie.i t;tt
pe are oa,,. fai de opi. Icle scmnBicaIv uceasl rcgresittfle ta idealitawa mi vizibilW) ci object de cult
.tjtirtja r,n no pi,l.opiI. es .,jnaIbthrlou nwrafnrA inept narcisic sau ci ele
ment vie tHcctcA si cit titwa cocini,
a an, ii p ni ;jbi lat. Icgi i..t l . nisli a In sc Cs$ en.
l fiumtnctn. Si crohi4rn,t !:
, *
dowI flail Liitmotivr,
.oriuI ,Iennfl ci inal (runins (Ibteti $ S(,htlIUdnhli, i110t1930
Aces tea, inseparabile, m,tituie tie sjnguic noua .cdu
: f;woarea hi once afecilvita asa-s nonaal (fii de
0.111* , fiu,i
asi cnnk n
te
aol a%t ,, nil. ..U C (ii .jWK.
I ccw7rnt VaIal,ile peniru brbfl, c,. ILl
rvntinA dust itiljnt,t pol feininija Si Un
!wnl(ia
wk*ei c.
innek. ek sq dif,.
in a.t ., n ; pr..n a dc .jt;o aa, C: in kt ala A its I
pci Ip:,rfli)fl *9
45 XILtflSM. astlel am pulea desenana cdt doua niod
dc it : aJn pt.te, n mretsi Joqk ktiisI. s joao, up
itt t i ( i i
Jv.ttI itt
t It ,,s j,fl.
:1 : ft
? ,,ntnhl,,h, ,.,i,*n1;lt:

. ., cUt Ut ttc fll%fl er I ale ciror dare fndaniensale, In male eel pittin
. sEnt
Modelul fcnnua deiinc. touui, tnt fri dc priorit;.ie .011.4 t:j
.

ele,
inter sanja
,:

adve rse
hilr
zisa hclem ,Uiecto;uc a no eta). i flU biiitnpltt
1

!)ai ,,eia iaIa; csIt d .icea4 rtrnvtStirr na,rWc. orc,hestnt i gM.n ii; Elk
n y.i,dr*
texte de dpul celor analirate mai smL Jsum
,
hhedi i .i dpt4mir4i. tile En pem;iiieni 0 jaWs use a devenir,
peus.ru ferneic. tin impcnaiv : bs44ut. rebgint A 6 Ins,nn..,i &
1
(i!h d ip t!i(It, . or.urcntial. ccnl:,xn., Cv,w eto. clinicn .d
dsr ,,,vapr.sp:ti ii: kin ie tie ebiettive ..rapisahs w: aisle) pus. I. Cf ,i wnt text reina t ifto nMsta Wg,ae
C jnc4 isa dt, Ia cLEe w aslfl 4pl rexn ltatr. Corp ul flu t reaprO
: Jo
on iint non, mal llbet mal dn1tos, mal palm ipoMt:
donwniul (mmw,edi. suth.
N.: a! aecl.aI safndm/dn
.1 r twit t lit ,,litii flc .mLOI tC,im :dt q.blr . Lii h;i, t tin tiolin pr.nenti.. c. i..:nn Innu:, * r; L,a.,i ,t, .flnP : ta
Iju flU ngin,4 a Ii $t 4 :4 4 ,
I uliC .titii I .edinstt,. tat t .ner;e i* lit a(Ctf!IIiI trpu1. ti! jtthjt, ,
s E,:t .$n
pun fthni en nttnik Sintem
suuu&ndue c:,ei oa.tingen it iastntmeiia4itnte ,onvertitt fenc i clod gemn.c hii
bucuMm de h.ng*mea pidoarelo. tie lfrdtan.a praiflo at slot mI supll. sic
r
4it p in: 1,, $ ,d. .; : ni 4
.in
t t .11 s .ciet 1:!c p;s,i icb i di p!. k,ne nia.fl .,.ehtltiiunre cr1.1 fa.iaIp I .4. (folosim, pvntn.
d: \IttrI nn,a,nI,nan\ r.enti %i:peni,ic.l, I..). r fl,afl ,4n:.,
ft.: I I ,i sifl:, iii :c!O I t nfl d. i ;,nCil
. a)t?: ia dcseop iim ti,,. 4
:otc.t, ,I,rhi ,
p4 0 j.rtplicwn i ii nnrniptdevi ra pe unu dinire namerosi
l bunt... La pagina 7k). Nc cntu,jasn,v.m noilo
tie vadfeleaza rosptd din alp pInAn
bLbr.. rp.rl umo .i Ca Wi Ol tart
ce: ,n!. .4. dq II n:7l leneb <Ire, En ri,atiil atitetiot. ..iv pkiooae. La Mlnp. paptati din
din ,4frtca .
e $u& brodan 4.
4 Ltnc ! ttbri..i n;.,
rtit de
o ::pfl tie 4 a a,: tfl: IPflC pe rare o are k coph n:t

2. Ecl,nIc,, ul ,aw ,Iin iii texttiti aim F/k... i ert.in:,
: U Pr:
aduigi i,ted
LI l II

i,t:
,,
It

,,,flI .ntipva Sa trtcvtflCZ qaloanek cit

Omnean (tate
, ii n, .,tsi
rn-au vr.nit dup acc;an* .riz tn-au
,I! * cnp.io! ci ins, n,rncnI ..i
I ..Nu d e ,si)I* tie foncn

.
ret %j(:, ,o,1.ia. tat

naxV
alt wwtelt,l
$.

(Ttxt admim
anMint. ns.rdslsm, r.-..n, corpulul gdr* care rezunu
mac ..!n

b4l, ta.te
ii. netosk t.i.nru, reeudan
.sw ,,(r.tl o

,
r,mek

r
I
0 a ,. i,siii., dc tlMSIO, i4 fli( $4tV)it in cazu ::Cet:L
nnne c qiodctut frm,isi C ,nu ,i 1:, :: I:
sei i4 se4uqle.)
 Aia..sc na/ic/a? cc divert*c cacti / ./ 7.1
c//F .a:oasiaanr
Sii ut-mini acest raso,-Iainrnt e tica frutnusetli cc rat est.e, He
I on r a .r e ha: t. 0 a. i ci am se I .1. mc a. ad a ga t. call ta dl or
fapt, coca me dci se peale defini Ca. reducer-ca runner vaici.ri Ic
mc a e ate CA . TFEA fa ra darn e trIal
1 rn p era Ii vii a ace o ra cc rei: i
Co nCrel.e, valon He in uchuin pu-c ale corpulul (ener-gerici.
,,
in rrc e Sc iii nil i a I tie l.a I a .t I He r:i c no tat na: a sa all e t:u Fo. muse tea. niali, sexuali) inl-.ro singuri vaioar-e de schi.mb functio cclii. care
e ate se.m a il e C I a I n I nra Ira In P . ii LU, C a. Hi Uritti Ia ii arc Ia. rezu.rni, f:n abtnractia ci, ideca corpulut glories, desivirsit., ia/are
or. Pc ad tan jet cci En. in etc a a a-ca. I l.a pri rae at: i a respective It dorm tei i a placer-li at, asthal, Ic neagi i Ic di ul (Arii Ira a-li men
-
--
eva a r.e ace
1 as- :a ji cn.th:r man a. an is/ic: I a .id ni e . e o sernih i/i/ta Ic c: ace <a xpl ce aia.xnea lot- cccii, pen Ira a se cpui Zn int.rrro scala imP He se.m ccc Cic: -
a a a cvt:a cii H n Ic. xi o cm iirlai Ic Cat r J:a U In i Ft an Ire cc ic F, .Fn.,-n,srea ci t.r e mcmi c inn I m ailt. decit on ma ter.i ci He se rn.n.<
in. i/-i.e ad c evil (H a. Os tnt-or vii- us. all tii ii crc :, i e e - Sen fl tie ci cc ie at .schnril-a tn t:r-e dc. Fa Jlt-naawneazti Ca vaictare--sern ii.- Dc. act cia.
a .:>
1
cc H t! p a rteE H rep ii li:un, use tea.
I c.stamr Iii 1. c I:aur.enl spune c:i imperadvcri .[c-urn cacti i Cs Ic ufla din ta-c in cHat I-
.1 r C 15cc ii a n i tripe Va til/ aI:rso ha
iaa S [11.1 teal pen nil. cii e 0 i:iiie let perativulu.i functional obse.m-varie vadalaili a.t.h pea .r

.x a.it: Ca In obiecte, <alt i pedtro femei (sI hirimti) fen-icia devenirii as tii.zi
,
pi-opriasa cia Icticlani flied omoloaga alcaignerulut Sal., s(iIist,.alui
c.azaxlia anodecxaa ii c:i gAait c.anaxaat taaaar. - - Btna, -din cadnil U nei -compania.
<NSF-ri actan; sixaoialiaai i:V12 decarlerea, cu Dc al del, da.ci ne gi.n dim I a pri.nci iiie Horn
p than IC cleats i.a:atic:ii
local. straIncHoliatil snail., ser:cetar-a avail
intl ustriale fu.,.rc ponabamul

vedem ci tic Se aplia-ti .aex-fc I in
1
cit ccxcii ccx a::atrt: j:>ai:avrage.st<a pe ftcasa tiiatia ala ealele spcindu-.i ,
mctcciaatii. Cs a tns.ma.rsct ja B B., ,,care ac smite i:,ne in pie lea ci
ire ace - - Inca aI .lcieca dIlpa cajiaratata t:i atir:iI vestianczxta7iex, Sal., cit-c a
.r(i x:caxix a-caNaan 4 parftnucai_ cia.rpin {ft 5Ilp(fl x ZVdh ,,rochna ii vine Cc. a rein tasti, corespund .nd a CeRn ,,CCarp I.lriC: flea
an-n onsoase a-c f:li.ncrie I ci., fonna -
?a.a,larsacr s:r (C siaflcategtiezc aa i<-;aice: pIaa.xl 1 aa laril<aci,iaaia fYiIIentii caarna.sn,
c. pccioax-ete iii ti.na/-aaai a. asa.xlui, i-egisaatd H ea.li.rnexatarie,
tic :7 a .i iv. ii a a- i-i raa c- ci a-tv. e a a.c n ci ci ad Ia cc i t a clot-i I:) cisc I) cc - Em/ismul /kt-ncf icc-al
ci (1 er a a x-n 4 cii a a-ia a a p a-ta a: ax a. cc it He in Ian ca,a tiizi
.rc /an,,:ac ftc a a c ii a a c/epa ma in baa-nd fixnn. c/I tHaI AlA tart He fru.mnusete, a.sa cain-a ant definito, sexuali tateic tale Ce.a
Pd. t xi are f1/.-/tbrrA men cit Bus.cnaxaccntn it i..t man rate J a inca Bc H jia cviii c:aie orien lean pna t.ul:inden i ,,reclescope H rca i cons-um.u / co.r
H marc i-oat, .aicnac I ,(aurnit He s:ine, decant H eriailibnal fizic si psiluc,
pc.aix.ai Imper-ativu.l Era rnusctii, car-c este i.ita arnper-s.t.tv He vA..-O.
s.c ia.xtalai pa-at Ha riv:ilxa C:! finals iSa - I mreaa ci piisrcarat aanc,r colaho-
R7AR.Eae.o.r-pului pen ua.terrnediul rciravesti.,.-ii nai-cisic:e irrtp!.ic.i
<lane in., r.le: r/aai n-si tc-ma-a.s>. esre 1
:>nrfla grin a tel lacer thlcar
Ca va/caytare sexualaE Ta-ehuje :.aaii d.Istixagen-x ci. I ac poate He
B a. cIa I H at pn or cc He an i ci e C urn ph a: etc ac-es Fei ma pin - <a I blue e c-oiisn-iul Ca dimensiune general bacH. a achier buh.ii i.e
a nH,rmirci via imp. ni a a- C: 5 a sc cc . p c He c isa a xis i-a . ca sat he I 5-in H a sociert:,.le nolcstre . He sexualit.atea. propriuzi.si, rrebu me si fHcerri
ci iiur 7- cc-ace, a / ni mu ned . a: aria a entail c: a ii ra zi ci. H i*ica.xl tiara He a
-
deosebirea tnre corpul erotic, Suporl a! semtietor dcirintci care
a tuna a ata( -
Co sri en i-H cai t tat so cia . ii H ep ride in tnt x-egi in He i inagi flea pe C: are
fcc ohi.ecj:ul schimhuh,j, at eorpul care taste icc ci fan.tasa-nei i
H nan H espra:I I cI/Hica Ia /turd erIe nrc-i dy-c an zapas. ha cIa rd air pat cia-c ci ha hitachi ci donete I. in corpa.ri-pr.xlsi one, cox-pul-fan Iasrni, prcda:a
tax caaxra can Hr sePia sic> altir ia-ti a t.nac tiara ira.divid a alA a rio jn tea jn corpa.d ,,crc (.aza I
ft pu ax c e.s a: cx!: uarna each e. a-ia in a 1 a lie P c.s dent se as gcnii ia pci cn at Had
-
predcrrn mi fi.,.nc t:ia somali He scir julia. In acest se.ns, iznper-ativt.a.i
a ha cviii,. c ajat I tn a gi <a at: east a ,z ii a .a Ira pt at or in ad cci a (Hap
Ntaxrr:cic tin cle( )p <a care. diaactona, cadrele He conhacece, ziadtlii H .rnedicxi viva.
en:,tic, care, In fit I Ca poit It tea San Ca. ah ritualo ci soc late ti-e.ce
a: a.a.c Ic :n I ci cant aa.afc 01 cc r.ca nbc tan xii.. ci. a c a- con H ii ala a t-,,,d a tori ii pa-in Iaruai cccl ins u-umenz:al He semne, no care (Ia Eel cat. ire pta
a hI m, itt-i ci He hi <:i Ci ic er-ga:.a ta a::rrn cc a (:a a-are 4
e ta-a <-4 xix <a x-a.a g1e xl cc dvu.i tate tic in. cazu.i frurrne
:ii) dcci 0 sauce Ii San 0 iiiett.tfor-A
1
Co it pi 1b 7 ci Call .1 at In eta cc (Ha pit a: can <a a<eal a. e t S a c ax .-
a .nnperats.vuIui funcdornl
f:xrrvrxcaasina.xl, Jcactraa.. r::a ci a-aaxaanretea <tint :l.xn.x(j>aflie <Papa a.cigeiiwi)
 :12 Str.cnl.s,de..:ac,ne
Mtmedirs;rn,t
b;ubi cit Jno)
ld,o mt I 4
.ih t m,wtet in o
U Hit
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tSIt t,%V111, $4 141
de .inbL.n. Li mi jint
lit C rfl a afl,4,,fl nm,mi Iiuittjoji4jcateai icr,
Orin iii Njcctuzt4, titus
/ 173
setline pure. Astfet, dc-a
I!: de teontalii,ite, ci vie srmnificatis ,rxuat ralcn lungul tnipului dezv h4t . exaitat cit acctli
ociti spoctacuinti.
I,, *.i. Sent. *.ai.: ft, fl%4Oi?I*i l)I4I)?
1. , CASI %kIta!iG4Ie. En4, r remi%i cU efettele zntdel. 4
se,,cul torpuPui. Hdev)Ld iti ate 0HZ.
:1 .. 33 ni <k c,d.;.. ai,L eu diiiir.w initiioi liii ce ;ihoIesc hiuun
,)itn; kn:,,1. \,e ace, ai ,,ne,,nb Coipul. ccl feniinin in pdniul FTi )
a1e Ca forn,elr tnvMujioare duct, i nni ales ccl al modelulu
t ii iw in tic, :e...cU abselut tnt ate manechin i

i .. in,lq tb.. C. \u e orb;i ul. se constitute astkt
a) ceiorlaftc ohicn. cxuate in nhiec, ,nt :r
1 ,fr clii cC
t fl p1ne, ict ti,Mts$c, prcu ,ci fttnetion.mic no Ca c Ic .I;h.
)ifl( n( o ,e,zo:.ant se<u puhlickt;nea. t;!c.,.:,
al;i de 4ol. Manechinul nut bigM
prf;flt ) .: Ur
fl.,
C fl;q, fly I: nni In rn.t eli. Pthirjt ml fs!4.-ntj j
tin v*.frrt ii &,rlntei Ci Liflhll . frrft frny!.,fl Z
I uci ona Lot un cit emne ir can, n,od a %t asociazA iii trod, in sens myers, cr1
1 Ni, 1? afln
rut, mat ink object conceput in
He wntnti. clar ,lar3 mo.I irnnl
:4rik.,
ici
,
mociclu) corpulol ohiectimlui dup*
J:aop* jit fr :noLl t., vi,:>tM,
enaic n,ijIc,vrfr wnln a n,ypw Femmi w &tkcze..zi ill :d
node inhl)TCRI.atea gtne
I lbcscuI pnl1W4Ln prncec de sinnilare, Maneclnnul raiizat& ru trodsm a intreguIui
al ,.consnsnuIui. Ms ate vorb domenia
1 1,1.11 ttLC. 1:i 4,. pt w ,rbiiid. n r,
p j a deipre o tnmWIn seusul lejet I tcr
meoulul. ci lespre logic;i prop
pra ace ug u t s. I inI is;, it t. r si se i.icc
le) ii ii ic,i: nc i rigureasa a rno6 C. pui
:1 piatli. iI.th .4 lfl roovia, .,n t,bkrcul cc.nqj(uic, o reea di
g .1 (al ternel. sau al brbat;.Iui)
7 senme omogene Carc pc, pc
it IPIiZ (ant.Ilit,,lea stx,4.ditAlea, se nfur
abs iracflci despre care to.mai batt
am vorbk, s* fatal sob imb de semn
0:.
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ca finslitalt n dnin
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. I
tics;ii
o ,ralot
(ti. acc,tstii aptiru1i,.e ,,zd ..nhlo
izezC .triprx.
nTca k,i di .q4:n!,
i

lax ,(esc :il tiw*di ha,
Sin i_i fl, t f (1,1 titti ) ci ;4 a .t

I mm u%ct:i I!* :. ,fl :.
4 TB Lflt

tin,.
k
it_k 4az in dorm .i,
in sitnrq r. .
1 4,Aceast t)nZOfrgTe a cojntfv/
kte n1ecu,imcIe p.ofuntle
sit. obuctekrq)reflflt ,;de:,
4
ale ronsnmiflui ctirij.s:. L),nJi ..t
I
i,:ciov!at in icpiic. estc inantc de toati abse openny. cotpujnr
npi a esprc este tntocdeauna data
siei tulul In contextul
a corp ulul/ubiec
ttri!fl ta :c, ,:k:nic, urn!, mx .c, qltqs ci. .ini generatizat 4 ccloth,tte biecte,
.

cii 4 iisn,u .i, logini i nere t p. .itr vedra
$ :d, . C ,Ci I inn isrc., ..nstn fnu,iiIc tie In;. it, ,ihLtl
quil este iranzj,ja Ic hi twi opl:eg
rat 3714r, e,
o. id, in. ; trsnspnienia ex,atict, AreasiAde.drr,mc en functionala s cot pahd Ia apro
I (Pun itt 0 in ,tis iii,
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en .,.3 J. ien,thr
A e.ti dii Li scinan /
pi jr !p i I I. o led

actul cun.ptrii. Sc side

tie g:.dgctuzi, tie

pricrea de buninti
apol cc smbianA m,ntinri
arcesorli invlafr eTotira
d obte cte par.
do pro4ucc
tz 4cekasi limp

corputui. ut. ,.enu 0 tMeL k,, ,nodnnj
din inj. ;i t,.l %olhUcAi lottie. Dc Ia
1: en (1; 1w- nd
.

,tafl a ci slat Li umnase

n ,teIg.mreto re,inIrit p care o frapun; to asia
,

4 teecipid pun brouzare, spor
,n.wic1. reflesvnpcrea cotpi;h.i
t i nenun,nueje ,iIi
igicra Li mach
bqr
r,e.e n jitintimi dad jnut nba
ri
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ak
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.onHe Uj*ti d4 Sr pne chiat Ca ingura
pulsione 4 ,Id,ei intnadt,iir iste
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2. vleteu
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I,,, e iii u
e.st, tst !sn.a,lm li, no poalt
o i.I Aiu,rr U
,.

cndndte.sc fulcrjto, tie prop

tie frutntneie, C.si.I Iflcn. e41C,
inco data pe femek. care,
tiul Imp. c :cperlc psr
indd
4
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rnqi. /A. a,,t
.t:n;c ,
de aI!mJs,Leti, rn.,i lzecv tut
sat ,rod.nt it., wl,n i,,utp.xIei CepzorU uuao,de: i,d. cazul telor can, se dedic*
.
tt,:ii, ttv1i 14iHt. l*P. itt
P QPflti kr .Ionill, nina sectesccipe,,.ii corp
padksnunlo, anasalelor, die telet
in spe
ulur. 4Erbivntcni n.j et ,
4
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i; .,biect*h V Ca snout pennite infladevir cchivalen%a magidi
in junil cn,ia at organiza inercaga schemi iadh6dusl*
..C:rnpArau si v veti simli hint in pielea dumneavoastrr. wail 4 blneinteles, intregul proces tie
a mit,
Psihofunctionatituca analintA mai Gus apart niri In to:,d intcgrnre scck.!. Aceastti
lungil desacrulizare. sccularizare in bn.res. rorpulul
in; ,rta)d.: e nfl4s,nic ,i ideok,eir (etptti :4 traven ir
*
,it,cIi Frurnu toat eh5iizatia ocridcn(aL: vat,
1.: V
Vt! nutc crputt.i :u Ic, ri%w

PfttlVtpLteIC
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til 1! flhtit
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men,
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ifltflflpi a C i cit. c;nrl .11 p. troll 4 .ilc q
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a <. . 4 . C 4 dMI ( t
t
o ncsn etk <ar (1 mi)Ic do pus asupra acestul subject,
ig)dt den.th Cu Rifla de ,nunc. Thbuie a ci s tie co ,hi
,dliberat, ernancipaC, penn ii a putea fi expkakat nonai in sco tern .ntrao fazi tie combinare a ideologiti puritan t Cu Lea bed.>
p101 prod.tive. T..i fri nun irebuic s%
nis;., care.*i amestet discursurile Ia watt
ftmc;kneze Jihera doter nivelurile)? Vedeot
blot dl, astiijL in lot de acowtritulo insttnt vie ,i contnvllcinri
V p.,
01 1 .:nr ne !ib ii
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nottein .- pViIU . a ntimf1 !o,.j err,
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U. flue t.. iijdWiI.ti I.i p. ai rtk*svopeil rurpu i sI pnat mijhx cit mintuire. .J)escopcr*rea arestula.
care a repiezent.c
intsii naaiscPthu#iufo,,naI cipLIMI pentru Ca (ofla dodn;ei muli limp o ertdcA a sacnhIuL o$enta; spre mal muhii
Iibertat,
s xc poa Ir.mstb,ma in ce*rtre de obiecte.semne manipuishilt adev emandpare. cu site cuvinte, sub fonna unei
lupte pen.. u
.ipt naTicl iedr. c ;. in j.j5pi,fj sd v snnsidnv pt
cm, hnpotriva (UI Dutmnezcu, e face astAzi nut,
raion:I 7),rebui.
sen,,n,I mrn,,

than,, Cultul rrnpi). flu
nfln
teJ!v7 1? r rnaj atU in coot, :.dictb, c :ict)
f n ,. n. 1$ . $,fl:,, :1t* t,l,.i. :n js f.etd in l,ti ii uc tech. i ii pick. Eu.,. cia kic.s flupi e .::.
,ir
,.r:.,% spunt Norman Bn,u n cgwnist VecM
,,Estc hint si tat ne Isim amiigit.i & antinomia absohitA dincre
Stnx$z ,nngkm4 a oefllui sacru i profan s flu interprethn drept o .csecularizarew
teen ye
flu c clecko rnetamo,foz a s..cruhij,
< :J ) ,:!e:e
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an ,1zn no,,
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1
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I iii liii st
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izien.i nfl :
,
pnn dispo buw c. ne p*rMeasv ea induce numal
lnk.cuirea unci ides:
4tivul mitobgic ii phoIegt:t ceninli Injun4 corpuini. Iogii perirnate, aLcoa a sufletutul, inadecvatA unni sistern
tn istothi ideologiilor, cdt referiioare Ia coq at. mist mult pductlvist evoluat l Incapabila dcacurn hicolo
I cot o i1 asiguw
arc t hid ofen.tiv con!r;l idenlogiilor dr tip spiritu. integnirea urtei ideok.giI moderne mai func4ionedc.
(ate s
,, ri.so.q, td1c.,..I qo ,,a.
:,:.:.
title ilL ecenc4l skqen,ut ixdjyjsIuajjn tic culon ,%n4rflfl
in., i 4,)l*I :,
.i ,Ie ,L.,t
;t.i,pj;jl din Ei, Niedilu,, lotte
.n
Iezitte tie ci Mae mutt, 4
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niatc,ialiiale
, torpu:tu; It CtIil.& :;i:
a: tevtivi.c:.r crnci;.Ic,
,W,t 30* oltrindn-k Un fundarnent exirem itt solid, cia
Le )tsureccd: 1 andc
. cnpulu i de ,I.,cuicsc
;,t i a t.zA dozanele fl.de ale Bise transrendena sufletutni Cu intrnen(a tccal, cii evidenp
ricH (xendina adanv, . pontanA
1
mereu renscutA, mertu condamnat de a corpulul. Dar acea,t e*iden( ate faltc.
ott doxie), Din sro(ul al XVW-Jea. filozoli;. Corpul, aca cum ft
scnnntin, ernpi instituic mitol, qia modrrna. ii.. cue .ini material
t :*! . a t!s ..* :v: :p It Ca! i e dect; sufletul;
frknAlc. fi rrjtj
Lfl1 ear ut, ii iclec sat., m. leg. at,.1
.
tki q, tnei .ti d
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,: .: I E:c!eiuu ) ,r v e
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. p t.44! I : t.

uo.;e st:::1. pt.41e prhikgh ,u im cvi cc .st re, Owl) iii a k, ii ee:.L t : .3
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,fl4 t:(..qeI sniecrii
c . .ni.inc igo,,,-fl: rcfuLuca nrpoI: si exploal4iie..
,,si e,flr; ,,,; ,, :1*?;,: Ic
.
Itznuii .ir.
! tcrI*.., I
v t. ti ilic a,SetiIt sub areinsi kfl1fl Chic tijflhIet4Ji t+
cotj>u t tt,: tioaht tile ,
1 roductiei, suport (ctono
OliCt nltego i.t ed: i
Ca nhic), Ca (ata (si. deck. amenintoa.e)
pzincipis itt bttegi.re (psih.1ogic) dii ijat a intlividulni s pthnea sc autom at o deflnifr
Ca Rexuafl. Negril sun ,,sexualiz din acelai moik
I It .t.t nu pentru .
Ir El m.d apropi6li it. NaturX
, .1 pencru nA slut srtavi ,i expt..
!.IEI. S.wu:iltitcA tefuJ.n. sublimat5,a unci
lflIrcg7 ipvtji,an: t
Esw 04W. ,ipul feminin? cnnjug in mod obligatoriu
cu categozia a card rcftiL*re socialk,
a cirei Supuflere coa,dcuic cNar bat. acesici c;.ltu,
,o:ic,,i I .t;nt ;v er.i .1 roLul,ii
As,. Urn Itutela Si orpuI 4U 14)51 solwl.ii I aft SCI ;tu.iann. ;.nfl
six b I , sq ni di v.4w iii z,r4Iep:.t at Ft nruu.et4i. :il %.pAn..:; fenwil i ernanC)p;uen nnp..I.d sh.t inrudite
SeN:laJtaai, a) Narn,isnrnIul brijat Cad. dac e ei4enl cA rest i.ctoric. (Din motive asctnanbtoarc,
stic::
enianciparea tine rilor Ic esw
prnes d. redicere a crnpului Ia valnaren de srhimb estetlc/cro contemponrnt) Observm ins di aceastA cmandpaic timultanA
I. .. 1: Innia . prs:pt ,tecen dol tcnnnni se face janf.z/i n*ifda.nIi,:ia idnsloginlfrndarnndeddi.tftvft.i..i.
H . rx!t!,fl:? ,u nd UflI. I flne%)v.:l, phivne cxacktatr povata pnrirau co,,ttntti ri cinuireascil
ismul fluid definit hi mare tie ferneja tiu EU i itt revr%telc de
-
aic &.arm
greu. Mal mutt, abia actzi .cuiq s Iaoaxn ptoate maxim
mosM, fr,, adrfi,mn ma,ulin gisindaji inodolul ccl mal general te a cat.
fcmein. asenit odinoad pe criterhd apartencn;ei sale
. i m 1! p npu,i pulifldial Ca.
I& un
;,numii sex. ev :,cl!. .,EL3KEk1, pt a.cc1441 iiicr.. ,4ttej
nnp.j ! .t hart. r, e,neri ri. ,,iucr! are;,.C, (4)flftizic i,e.e,thibjIa )C
:.dit,ee,lc ,ut, toate to, nick, ,,dr
muona .port. kcesl model ailetic ingIobeaz. adcismuI sexual: vitme cit, pe mds,,n%cc ss,thbnwnd.fameia
it eonfnndd tot mul m,dt
carliul tthnir .upeiior elm ye laim-le awe apar In Is Monk eq. en pnptd a% Am -1zut Ensa in cc condit li: de fapt, femeja
:t,,.u ..j: j,;, I Ii,te:, rLs ii parIe:t r:,re .ifMrr;lt ttilt-tai C cc.nf,uidJ cit
rr,ne
torpid ap:irnu rhbn nr :enl
j flV4 I.iL irt: t fl %,flf j ,,;,t!itt4tr di t,:II) :.stfeI ,ptaie. atil lecpac (emeic. en si despic nnp.
clvp.e lint,,
ZUS. .sinrW c,ons;ituic an & trc,Ita sa. lot at unci scxualil*ti i despre bate categorhle a thor emancipare cunstitule laitino
x,Iimo,* si ltflMflC)s ferneja r.te era cave orrhestreaz% tiu,
4
. .
tivul ,ociet(ii demornitice modem., ci lucnuile
3..,; i.tZt n
in nitmeic
t. tt.;q :(r4 , 4. : et nain \Ii ,ueth C i.oit, ..l ..efllancip.!
libvrt.sIc eicii.nl. Jo. cv
o . . I-, i n ct ;i>tg ,.lt: xnl.Le a.ntu; flpc dtct e hsuuit in sisten, itt qtloii d, ttt.&r tlori irc.pnnsabtLe

1 a,be
tipa1e tic gernil: ..&xuaiiatea rste Femei.t pentru ci Ca C Natura orienteazi in aceIzi limp compo. tanwnte ije colisum
,
etc E .Irept c1 in periouda care ne intereea. fenicia a fast i de actu
&n sodali toemal acaltarea San execsul itt nvennil

-
Ia adres..
x;.tht;; fli I (f3di.4gflti:tI i r,; aLt Oat k.. reptezcneind on 4 oh.
c
it, oI t n ,-aln, rrpo.is.hklki.1jit en,nomir
W U I r 1n.IW , e hi Ta 1 irn ilt
2 tItw c, ci ocialc re:Lk, a ,ceqt,l ralegorti.
yj;,,ie saalth fcmci:i j c ,u imp3fl%it at.teai %erv,tute, .1Cc- Fenteile, linen
, corpul
1 cror emancipate dupi milenji de
a
lat nciI .*.a bingol i,to,ri or. ide,,,ate. )efin,tiasetua13 afeineii serwiture i etc ui(an ronstituie intr.wlevar virmatitatea
ce4. miii
tnoltptic.nar si. dcci yj,r,.l fuutt,mcnml pentn.. on..
cu: :c:.,i 4. .t Ph;:., cleisI ,pttn., 4p. Unr,.. anti .1 In,
bi,,c tnbilit situ thivgrati .1 rerupeniji
a act %Ii f..tflC. veal m:,t sos ,Nnornstn . ,nodele .tnwSun)c, Ca ..m.I al etnancipiii
2 Se,zuahzai,n tnt owl. drbfloare. ti an 1esth erotic, Cu ,.nt orga Yrmeilor Ii se gEt consm Fein&
ne a, tiiicdlo t; tilLer,, 9. En
nnrn i. cast 0 prn.ipunr in ;eslrul .atti, tnth,.I. tout) In areas cniancipn fo,maU% ci narcisidt. Se ohin
cst. .tranj.I e clurl.,rea teai&
.4: .r.., Ir I,,? ..n
. :nu iT; chtn:, r,,. S,.. , .,trlbuii,du.li-e TincriIn, Rnnli,. ..
4
I ,: I wnitt I
.
suit Tr,pu%ct;i tici icpun dint, t, di.l,i c!c nha,,i ,
 Snis john 4 ,;m..rn
: .f ,_I y ,
cflIs di:- i,,re,.qa aecielair pun nzpo
( ;Iq4t)lt( M CU vti,iqr,iiit tceusr r.!segntc
ttarea ci Li o arnnnhui c:uk,d mcdkzL f0
m,na*
iWi atrihuirea nfl
at t apt It it.: rr voh.; ,\d mi I )in aetuc;;. .,vtt*.sI 4 u C.fl pu), cart !c aai pill.,
nhi: cc rc v. jo iI _rmal tel pi tilt iaIc ) land CO C. flfl J
F cai*al tgfin i i! canal tni:: .opIuniland fcrneia ,i rUbe proprrn-zIs cit ma cia corpul uinic
ilonal ,I peisonaliz aC, e
I att:a exi:d, t,nu, i!i.Fsw pr 4
.t:i
1 3,!: tiecluce zelatia en snmica. Accasta se
Fenwis w defineste en tunc tie gene
IT: t ii tJiI ;er? CO st< itabi, eiI cnhit;t CXI llI
,,dg ti luflibru a coqnth atunri clint c mc,Iitt,g c
a rip t ,
n ( m.ie. ,Ace,.a iii et imjfl dc cUviflfr, UiiuI dinire zentafe instrunicnta) a accstuia. Mcdiaa cIt ci
ntca rcprcztntarc a
slrgn(t.: ui;;nl.anr:,tah ak Cfl %Uflf lflt. h,I d$l. .;utonq)m;fasc
cerpulni Ca bun prestiFins. rchqia to 1i,%ttita
t% deviuc 0 exiizent
to., Lt :,,,fI( Pt, 4
jfI ,)Ot, Ot r:,.t, r
,) I
l ,itli viiIt,t, d) pt,i
(i,nrtionaj cit st;itti, 1 ji,jj itt
J
:mi, e1 inu,i it kgi.a tw
ii iii st I e a.oQp-m,,ina foimahi a )n. er sistente rtnlhdA s se uacluce prinu.n ceatre pnicdc
d, se,nnc i a nehmitai cIt
t tbtn.ii.t a.e*I<,
;tui,enninitAzi ,necticak, ct,innqjcle, f.miaceudce
caere coniptd.iv
Iert
:iftflI cW4 .flin .re;str a ,t;,tnttu, I,,rnc
>4ri .1., iinrMfre,i na.cisitil a rorpuiiuhw
ilor i a d,ict,,r iii ( I (panmafl s ten-, c, a
t,ditalt 4 caigi;:ii ,q,cL,e: ci skit jnr.adevfr ,n;,i Ijbe,i; votrazA, Iatm legali de procesele dc penonaliz
are i etc moh ilitat e socialA
cerne care. os*utn
p mc ..c fl, Oil flCC t PLO pout ,i fl3. 4 LIP th mu; UI, I a t1. :0 am kin-n. ml are dccii tu rapt. fl Endep3::
. a 4 4)1 In)L tmn., iAncvCv .ecordaiA o.rpuiui, ru ..drepiui 14) nhIaIt, cko,,a n,r4crnit Ilep! ttr!.
i:giij.iii 4 pI:rei?ot mi, ,.suplirneni;tI tic corp i sexu omulul, compIeanentar cu dreptul Ia
alkaw tie Ilbertate I Ia proprietate.
c.,, c itt flcj,.t incUvidul inecL 8nit.ttcn eIe n,tx mi pitthi an
u. Shi* cn, .ltpa ie etc ,s)ib c mpcraLiv bioioqk !c.o ih
I :.:n vLstl:k c!.*it ran. vorb s.iprnwnibc cii on imperativ ,ocia
ea 4bni hauw l, .lnr, in sfli I. trvI) UW l aI ,uintuhu, E LU3I) pou I
s5: ,d:nittmit esjt 0 ,:mal u,aI bI,ertdle cit. ifl;tnOT* ,,valoare ftmdan,en;ali cit a valorizare. Jbnnd este
,,
si C cea care, in
p::,re ntr4r4,: p;zith 1 * icmeik.t a tiara ,tfi,tita a3orb,j,. se iuiflncie inwi
jim a proh rnwi oi or lia* cu (lumusren, Sc na
p:ini Cea ,c: vent s puneni air c. acraqi rcIat br s sd.j,nlxt In cad,tat
iv ernan
pcrsanaliziirui, acci.si )iThlflpUL3fl .ufl,
t 91 ri-or, vii%, jwntni Z% Ok) v cit-cit crnnnrip.
rea fcmeflor, a I oasl i pcrfectionisi a OancS.emn
C cbtpoflii .iI %ilJ<flZt1I caic
a coqultii. Acest sincfrorn
in :eribr, a n tpitlm$ hz r,htaer tb cnts 1nleate inwtiat Ta c )eag naiits*,ntti fr p. esik, so.
eW
31 Inn, !iOtI:)l. sw duhI ioc ciei bane limpede i hi set,. itncn.
atf de ., tria ven rten( minc San, inintul hip. acu,4 , baa It
ned cIig cII, ,e dcwbh!c;,z ilt.; rx,itnd general, rare este unul clintre clementel
epI t,,itiC, e e%e nerd e dc tUtu m
oZ4iWnmr 4 ndL I m.tIcipnn:. ana,rnile, nmj (itfliC: Otirt ct,rbi,e a ps.ttiu
.ini i ,irea
lsii, ,Kp set so. at: psthi-incc
r h,t.v,L
esre imediat ,comntiwL
wwo,, de -c flu?) an c-sic, inn-n,,
tel, dciii beneficiul
Mt un Ia;, QItNCc tAk, $1hil acefl
A prelinde astgzi pactica medical (pnc
c .fllat%t :pt r$uni siratcgkv tlca med ieului) a
.sIcsn i4tx.&, c oaneflu, pesIInl
,fl:, In ti , !nIt,istt e in 1k-on de

ft,,wtc i de IflZj) fCi)lifl)fl c met; cLt, t I:!.;
innrtAuw, Ia .ntdk. penini c i.zea
t;,recztd ierl. ni :,ci:;I a: eflher,ii exv.de, in cinumscrie in za i abuzeaa tr* at,n.Ieyc
It: Ca It Iihrru:.,,cesu,il hi cs oIicm, p. kob t2 clii n, (reeti cc nut adevmt) tie a.-ea%t prest
zqie social dvmocnnizaul.
ii Fr At apropic. dc a prartici% ,.ohi
, itii I 1
flf .Ia.u: Ftui.drO I:OC Wa r pr
ii tt I
cctivI i .diii;fl si .i nmnl.rie,vn I,
t
rt dwaz ccl puiin supcrfiviah;ate. Med
the, :,ni %O( ale femeil ti icina sonsunkat In niod
demcicrasiC flu *a perctuI ninlic rUn dime
n,iunca ci sorr* i
I, t,,&, pn
t I re ,,re In in , P t.rh.sa snfl%e ,iipm ,te eb,,a &it* gJc(vI On jn,c;:n.t.;c
I $ conut.ii .npacd room , a) rogi enth n tchn oic $ OH iii; nan4ernIdnI .4 fr)iflHli ((U n.iiju
:.supra pwgrr rx.njunqla or ;eeiinilhid aidhilaroa rntuyor srol)
.. t: lal, 1.0, cot .lr, top, rh,ei. , 45nti t4t ,I,c,r ,iriualiiAtflor reohflio.,a,e i a
l4I It ,inine,,hit roOM md 1 uttrtie, $,4 itt,!. a ,ct,..e.
n:t iIu dci: sbF :tdu-. lu no on. :te$, tdmm, \ , F ,p
.; flh
pile n.flIufll:Iflht. s late tic
..
,
mnII,hioC
IRt) / Sodstabv, tk;ntium
Ala, mad,,,, sai djvntLw,n.i Mt
Id din fun. no;,hu:tni ti magic*. Din nwi an rnak este cea ttMli SUpIWt J( tl toniponnttn( (L,(g iii i(kii pmtam(r c. e
c.Vw 4 n;ir zwrc)aoa mcdkuhpreo;. a necesas (i taficie,,p I Ca fapiut tie a ic alege cit snIaIe; fs , t. -
U r.vpe;t! pni. a couh, a cent 4 co1e. Constant ijitial. ,.uriI.CMI nlai ckqnn d
!:tII .ip.re i in
nwIicat,v. Citie rompnIcni cit niccIiintnciie tim (%!Z e., cL
. - .w .,ti r fltt,ion,at rfl
,inteiiouc, vtIeze do rndici in a huii. ,IasciinctSrii,: fit
I 1 <t tI . ..;
, Ii .)t( ST Nt Ii %r tii ;.gi irfi
nil.. I.
,irto.
nie..iictd eIo vaunt aceana din on,,A ,.p4Immdistul nr ,,thi?, !<
1
t: r, .:
,,.
flt,ilt t:tpflhIfl ir$a a ee disi, ibmtor tie bunt.i ci cemne niatntde pcn;ru pin:I
t e :c: ,,: t;a ef&;ent!t t)Ar meclicul impreuna at medtcurnewid 4)0 m.d .Ietv.b.1 ,,
It fl..:J At w. tip
. ct
t
1
pb tie utagic cultur.thh dock a funcue ;enipcwka ,i de aceta anthil tint
t: %:pcsndtlI: .t nnli:uiui und dipar. $ttflUtU ra mno .sirtiaal, Si ;weasta conform unei cnn iC..,21c
bar ara :1 I:v:r k 3,, jtjunea rnnie,na, rid ;eprezentri modene; a.cea%ta, spre deosebirc 4, eUn. traditionaU nrc, v
objective a rnq,:h Apar in schimb doua rnodalild comple ca uupul sd senieasc4 II tndeanm1 pe indivizi sdsepwuf in shq&o
mentare: inveAIn fl narcisicA si valorizarca dimenslunea ..psi pnpthdui enip (vezi anicolul din Elk). Trehule ate lngrijesi .:s.
bier i dime,si.,iea stamtar. in acectc dou sensuri St cum trebuic ace cultk* tate vorba ir,er-o anumita msur decine
rcclaboreaz statottil mediculul i at sanatii. $1 numai acum, o idsawia de respectabfliwe. Pcmcia modeina e hi acelai dmp
datorit ..redcscnperirii
0 i sacmlizirii individuale a corpulni. se vestaja I managexul propriuhil carp. vegheaz Ia a1 stra
vede ininaga wrnienf a medicatff (Ia Ed rum decalitatea, ca frunios *1 compeddv. Func4iorialut si sacrul se confundi ;iici
instituc tm,,. nwient, luase avlnt o ni cristalizarea mitka lremedl,ithkL Jar upn penoanei n,edicuiui se tithinge sium
a iznni ,,,uflct ,t.;i.$,t.st). datonl24 eicpernaiui, devenit asvn,nitoan at tea not .e
.IteIigiih 1 wiivc nil cunoK ..finI, U Ia,fl&, Ci flUind) C cuine .at ndoi.iul.
nraetiri ir, 1 This i-it, i ,ofich,n;,,
..: .,,, i,,srcinati c,
n:nc t:.iihd nanathii :mai
Ohc,tci,, Fbk-t!f ,g..st-r
C:)
,,. fl nnuarea rndn
.. - -:. . x V. l.,,:.. ;;bntli
n :am,, Obicsii tic ati p(iin. silurta it py.ce (,eJew poni.nd d a
,%t ,a:a01; tic 11% Utile dli, imp.,nab n.rc,nrk asetnn%Ioi. Iesigur diUtC 431 .iIt
.
c,.. t1:itL L c,4 ,sn t.;pt,i .4 ci flwdtflflA jwivire asupti relorlajw cnIIurj. tn,mc,,.cca I ubt,rbii..,:.a
V ,
th ,;t,
, ...fls mt i rn.pul rndica) In nickUn Id ye., ;jjjnjrate p.,ftflntj C,,ricnnr.s i oIvjji.iI., ci,;
.nt t.r:,1 1 N 4: hit $1 .,stAzi
si etc &unao:tt. in ake sli Si alte .,Cflmn Our a aQ. t% rn
.flt..t,.::.:,%v tj,,,!ta ,U4,: t! I trUitt.41g. LU c$nir a)
sew irnpetah. nnie,alA .i democntj.:a. incd, Ca ,:n d:v;s ,:
La 0 datoe a waiver pe trontipicini socicttji de ronin. c.;c
iermenuho ,i,bvth.;I genemhzati. ni (olpOl <a nbiect de pin.
indiwekibil Jegntl tie silueti Fn.mu.cc;ea nu poate ft gias nv:
tigin ;i tie minnn. ra caloare funda,ncni4fl,
sub,ire. gieoaie au zvelt, aa cuni rcie$ca din definiSa ci
Corpul piiva%iY:t. personalizat, asic lord tie convergen tot
iona1, intemeiaa pe armonia fonnelor. La nu poate ft decii
mal dern a dile:istc tomponamente de ntosolicitudine i de subfre p rw,ItA potrivft definidel ci actuale bazath pe logia;.
exorcizare malignL cit gra4ificare ii de iepres*une tan tntreg combinatonc a semnelor, prezidat de aceeaI economic alge
lascicul cit ronsumuri secundare, ,iraionaie, fig finalitate brici precum func(ionalicatea obiectelor sat. elere unei dia
terapcuLic, mr.gind pin Ia transgresare.! imperativclor econo
gmane. La ft .ini degnb siab ;i .IescniatL unntnd pro6lut
mice (jumitan Ai, cumpiriturile it fllr4li,aIflCflte se tic ffir modelelnr sa at manechinelor, care Si..; n aceIai timp ne.n-o
reet, citia ii .nzul celor asigoin w.ttifl: card tegi I se cianfi si exalt:,re;t model.
 * , , 1 3;.,, ,,:>:. y , ::.:.f !
F..ptul poate p*iea straw.., can. dac definn, printre 4tele,
Obsesia igienel flu tsp,, tom, , .no;tenitoarea dlrect a montlel
4
concumul gencralizare a pro. eelor sombft,a(orjj alt model,
,
pniisa.w Aceasia nega. ennd;unna. retiila rnrpul. Inir-un fri mal
f ,t!t...i ,Il:.% tU .ji,i.,t % :enr,.nu stiLt H ei pa ,ihlor nn.nre II sae,ctif jr.1 in a Inc I ti ,gitnic.
Vt h,iL tI,,ttI, ,jttnt*.f%:u ,4 ,.ni! rarti:.

igi cIeIien%i.. i.,; I tr.:A pin S,ase* mt cit sc,nu.hcan, ,lecniai :ih;rri: ,;
ti.. S a f;. a Is a:. &.t i.


A do,jiuei ui,:ue, ccnninnc. 1k .crca. oi)scn, igwnic tiIILr si
vzs i tea ck slab. lowe ci,, parec ast In%eaz* o IiintA absoluta. fonlc) pindete mere Ia colt, in linil marl, totui, preocvparta
Oar pent.. cA, in societaieade snpnconsuxn (IllhnentHr), suple
pentnl I lena tin funcb.mentc.sz o nioral* patetic. ci iudirk Ca
(C) trvint ;5 %tna,t c$1stinc,v in me? (Thi,ir dm;k .tubtinmea e,ic
..eit,dea,Y ft.n!astn,le profu..de in Pavonie4 iinei rl4i .uoe,
t,,
-- :.,:,,.
,.:u; tncrahk ,nIe
fictde, (t,i;,.la:e.artq pulul. :\flLC 4 gi jf.. .1w). ;igoI!.tV d. i c
;..t I,t :l Ct )tt pie Inc tice .sznpI&rii.tte 1i,, an r.i.i si LI.,, htv islr nnii .;rtN.
ex,yl.3 jeff *hstjiii 23V III flU, 4.1 Dunn %cinne tonnalt: iflVfl SC pt, hi nile din unitl. cit telmicile sactificinic dc pregligt a
(veclilul i toni, 1rngui scurtnl pentns finte etc.) care se
corpului, tehnici ludice de control, 1 flu dc represiune. .Ie
sucn( Ca wnne di,tincth si allerneari pentru innoire
a mate- sncietAUtor p.irnitlve, .lcctt 4 t etica iepresivti a erci puti,r.
* .,
t,:I:t.:t fl4: CiZfl.% fl( rrl1pit fl* in .nzreciv f4A tie enp...r iibenit.i in ,4ea!i 1np
tt ii I ill :4:.,
...
lflhli(fl I: flOdS CCi it,,!,t fl find
I
!
*
el .e poate (1. i,.oli ,..:.t buw dcci in iicc..i. ii :isc ra ,rc:ti
F t. nu.,: fl(,it $ clktint ;,

.j:t
,
;.:;;;nt,
; ik,c .,Iiment ic Soriri%ik cit odininri ,tvtdt\ pi.wiicil. t,, dc
sc prijim pe ccva mai %oiid. P.: ceva .e bebuies fit- legal tic pest, practic i cc lectiv e din thvpul sirbato rilor (inaint e ant du
moit, char in complldtasr cu prsprh.I nip, as. aim 14n1 vzul postut tie din.dntea imprtianiel post..1 Crchurnlui
pos
imp ,flk)rt I q fl nti1 rscir,inilae, ml PaI.rIni tie tlup I i,afa ctmli,i) a c-firer hmrtie ri,,
.
. :.:nt.
!
p ..b,,r1 .;, c!rene,r I ci t. fla ,td. c-;tl iol :;Iect fl inUr;,g.t p.!..: .flfl.tg
. !r4 fAre 1i ii tie rt rp ec bivilen t it :mibh,Icn ut r.p. ,i
.
..i $i *r :iieta Ii .4, en 4,flbV**:entd. si# lodati 4cm potM
1
coi LIe hraii3t i c oniunV ). I)ar aceste divease j).:.ctict wit po( si dc
.. .i
in ainhelt svmuri .egadva. torpid tnt intoldeauna ,eIbcnr Ca c.,zn au dun in desuemdine a nIw arhaisine incempatiblle cu
able.! aimot*n al ,westei ,inbksnlnitudfrn In con,eclnt. frnenqil eliberarci, totati Si de,nocnatk a a coT pulul. Societai.v.. noaslr cit
4 tni, r.,lrt pe nt !..tv:!t r., ronsum no mi npct l ninth. ,nccktde thu p. ianp ike nnr
.fl U
,,I; 1
t. .
1
fl:
. . ;flW ,4j i;t. t.fl
* %t
Li tI tic .e,I,iccitt, tim. dflhcrin,! to, 1 nd ii, tot.: di ,u.,Ih.td, In: ,ir
C Cti thea I cdt Ca A Cfl% Ia hint in1 ue , apt! :.r.w
A vast s.,Iicitutl,ne rtpesivrs(e tea eare St rxpflnt Iii IOMC ipins, p;estxistent in mod nati,a), inrc am s, corpad su. 1wtnai
obse4ile colccdve moderne legate de Corp. Jgiena nib to.tt aceasta cute r el ftmntassic.L Pulsiunea agrah antagonistA.
fonn1le el, ,sotht lie fHnia.,m,k tie senilitate, tie iepie. le c!ibenti dintri, data,, necan.,Iizat etc instituiiie soclalt. frbor
f ,,.:..jI:.rc, ,;i..!q,;flne, I,
itaz :isctz, hi chinr initloctil .w.lidui,linh tiiert!e pen.. tv-rj.
:
.:.t. l.. .*..
f,s> tr .: La ,.n.,eL.! (::t,1 4 te c-a .atr anbn :idetui;, artiufle dc 1
F. ;,,,!
, lnir ore
,w .r
tLkL t%
,: lie ) Set i 1*t , t nail o *itflniit neg., %4 a 4

;.In:tea,A in zUclc noastre o trcime din populathi :,cLuU : k
puIu, psi.. eiiminae, a uxiui corp neted, detecte, asexuat, Ia
snpmdetvoltate (i 50% dintre femei inno anchetA nine, ican,

adpnst de .dce a$resiun. extents i pidejat nttei 4.. el tnnii. $00 cit adolescente dIn 446 unneazA nfl regini). Dine olo de deter.
minarlie niotici to dam1 In p1w inconwsgaNltL acctst piticiunc
: , , ,:::f.: ,,.,r, irwrinrenarc :,uiodjc,r,,cii; ircpreSi ,ifl,r.e
.r*..Ls...,. .:,.:
*
itail. in ,tre I, .,mu%rw:I 4 e!e.o.,,,. nz:,t Li trw .iIlt fl

,s*;,,, 1.s,...:ciIt.:;
ttprezi..ti dtait an alibi pentru Un ext,c-qnl di%.ipIana. tunic
 I
.ftt r, %fl : C.
:h;t;, i,r;;:r_. ;,;tl:t,i,ei, de n1ni L,nti.nntI pentrkI cilia, pornognia fclflfli .n;ii .h oib!
?U .Iw. Ull .4%rCt asfli,3;II1%tCl ,,r rschn,e sopiav.,ghcac rcdn. rp.es Stcri*w.g. i?.i urn nail. b,slckl).
cdsngiuit iii SCOpUrI kticat-,csu:i,cc, CU ),rWlTta aptiuti asupn
nv.delelor castelive, bnpuiimite. din Vogue, in care putem des Team, nud (Broadway, Ho Cakiata): PoIiia a autorizat repizzcn
cii; a agresivilAtCU invrrs a, unel societ;i cit abundenl fa de
tatiile cu coi.di4a si flu se pretinte pe sce,il crectU san penrrrii.
,qi,mfikv: corp.iIw si rnpingerea vchemenlii a
P. hiatt lit g itt )iorll3g141c. itt (.OpCt)lIAg.i. Ses t:.
:ti u.u I . mt P I.U%cW K) iOj)tCtU1li hi tuli
sn ..111. .i an dcspre mi fcth,4. corn ii .,nlum,a$cnl ,i:;,tjr
ma?, .,It!;.,t : e ,tdI;t.I!ta hit. ii rn e
;,ciictl dnpte o ,n;inife,i.,i-e in csen come,viafl trga;*tn.t..
nis:s dcn c dti iwkpliner: rulul dc supoll :d tutor doti.
kgici opuse dci a s&iscel: nnpemthuI modei, Ca principlu de pentru a permite pnwtucrorikir cit matnial poningrafic .-inti
organizarc social, si inip.nthvui mo4i principlu de organlzaie nuarea acpunii de cucerire a pictelor... & pare cA autntiWc din
, r:e:ist conj.rncie repiitzintA wa.l dintre manic p.ra (hrtMianshrng. gindindu-se vu generotitate s inlfl,re ,tdce
f ,sari i, ,c,,iliz.,.iei nn,sl: U Mini n, siuesvi, fasciniqia mister M fenornenuitti i, aslIN, ridicinci barieirlc. miii 110
.. .arncti., ncCN: OZ3. till ..iI,et itn.at .t.prrl t,i Ii,;a,,, in a! Ala,
I,: . r:;l! D.! w:.!. l Gi .jtl:. Lied
fl, tie ,,k,%.), wt , p Ii hi s,nplu
t: :A il l ii i-sit ( )mcni ;ii;,%S pinilind inir.ii, Iii, IUM.%c, lt.fl ii IrzaT %..<,
- ,, ,,tc !r . :fl t f: 1: j . ri;i p.tI ti-c tal!1: *1
di;, eain, re ;darcie i,,.canin.l penint ci ex1,io.I:llr,I s&.s.i.4 .t_
4., lIt req es >1 tit Ca Ii II. fl * I LIlt ha. t fr * .nt,.ulitolt
a c l4rtst .ccsrni scrlnr tie conlm inlegnil dt-anun .:omer%t;LUL hbc, A..
so iet%i so gAscsc reznrnatc h nve?uI corpslui. incit, organ&zindu-se. ci sins penile ci. a face din pornogndie twa
4: clintre cdt niai tentabile Industail daneze (spun ziarele).
S. .mdi-Saoina v ofrm-A, ..prin ,ernarcabiL, ol acthmi, subirn,a
a i,.. : ; I t,p,eIr,r, :i un ,fw)o,iien plat Niri un rniiinietrt. Ic znn erogen%Iat in pamgn tj.-F. IIc1!.
.*::!nc t!,4t2ittV U I* Gr(4 fren,einsie,ti se vinhecte di .explozi.: c.txnd:i. di ..rst-ilnci.
s el,UL.qnuh.,.r scxu;iiiiaicn .t. .fla .1%t flliflVd pigin ti $(.cICt:i 14-
.!c :tUzi ., :t:d : : ..n *.nsum. upn.deter,onnnd to mod 9nTG.r ik tniivgu! 1: rut
L.;granwIc in phi. s ,in ctngt,t n nn,c fonu1 fldc i nn stn.njficaot *1 tomato. rii de n,a,. Tot ceca Ce C$tC eferit t,icth
erhulibru nerves rerna,cabil. ti ascuMrii pdmqtv o cone talic evident sexu4L Tot ceea cc i-ste
clerk spit consum ate afec sat de conotai sexwile. In acelasi
ii Statele 1:,iltc, ,,alirnentele cii pnine cajodr. ahanal ntj&iaI. timp, desiguz snwxilta$ea fnsdri tueoJ&td spn conutnt. Este vc.,ba
:d f,n tq,nr. trt,::irie h,n,,te :,i ,nare tam-bin, pubilcitu rIetpre acecasi openititine pe cave am ,cmnaiat-, ii, Ietiit-i )
W;-- t
.. r-Ji
flfl l .,t fle prfk.rIon. S Iime,3 c lineretut .1 cu ,-cvolea. vu femei;, ci r:l qcxuabr.nc.,: ,ntex!nd
> rr

1
.,,: en:! a .j:nicJcj* ,tttfrl ni,d siteniatic xualflatnt Ia oi,wrtcie ci .majck
i inductri,il,nite. ac-eqea cnt dccunmte, tic a nqio,tthxasn ho
Etckanp Standa& oNecth, n vitme cc sexualilatca tate demniat de in finalittita
ci expbz1v. Mutalia sociali ci sexual Se tealizeazA istfel conform
$ntualizarea automaA a obiectelor de prima necestrate. unor cAt deja bAttoiitt, croticmul ,cujtnnila sj poblicitar nani
.tndifrn:ot dac nticolul pt lid flit s*1 aa;LpuLanl in cart nind tei-en,d experimental al i,ectqton,
.tt dc Mi an ,nnctel tic cjc.hi l3ciign:; aceashi .plozir, ace.s.i p.oflfe,;ere t,,.rt cint,:,
:,,t C: :t:.,:..1 i.;, :..!.k: tC %qI. itltllL,._

c,, .chimhj, 1k p. c.tiin.tc tn r4p.flhhtli)e still), ott (il!mt
w
i. / ,ci4qtad.
I Monwwdia,snsjdiunthinent / 187
r t:flt,: .s1l idi vlsi u:;l ,0 nrpi2 i
:,
sex; ii P44 111W :ndiIIc(
ray %ccIiahgascd, in, etmn I a ii till ii ui, f;a
i., 4, is. * thu t3,G4C 1 )Utic. ctc e a toy ix at, fli Is
cxalsa.t rc,nmt,,, drvlne o fre,,ei$e indhiduaM a prnfitilui.
n,lor exuMe. Oar nut siwr mid cince st aflt sexual alsociet,Mii. E. 1w
I n, tp *0 len% i provoaci fiednda obsesli. Mal nails. Ca o tflstnr!

, we 4n ,% n e ,,w I
1
tIN pentru oecsIe prnbfrnie
ticnL,fr: 4 hi gt .4
ia, .ie tic, dexinc nj.yssc$s f,,ti d tf,
I .:
ic. ,t, k ion! rr, Ian ,i$p.rY
u nutl :1)1.45.4 :I%Upfl eli w4ne1. pu.ioarea san inn,1ti,t, m,iv:,t*
de (ib.:, Salt tar. , k :,sc,i.itt ti)nhiahliC4itk p. otuudc.
uecILtului puritan; ele dispai Intern) cu inret ul. o djtA
Simim r ero zare.. este exagerdti, da. i c ;.cest ex..gerare a nor
melt 1 interciictlitc of%cia le, Elihen ar;, secuala east dr-.,cu
.tr ii 4. ces! n m de rn
san.rh,,n4s tie inqanu indbi,h.,lA Is repi riune,
; ed. ,* Al. ur.? .3 tF4i 1 iii.,, ,at hi tUvI 4./ ,w:i,n viha ginril h,
,,:: -
I )OI I tici. Cemtura no ni ,li C ,,sW. t$ ieiigio
o .lata st1ns pragul de sa;mafr. o Iat ndma.l acras poft a c. flu )f d . L p it , itt
opotitle fonnalA en sexu41 (a tea, ii coboar de-itcu m in in cOn
ninste..itorir ptuitanismiitui, ,exa&itate:, e1ihen* i ti refli
tiensui indMdual *1st alimeitseaWi do Ia acqIea
:. d. tfl; tUtt tfl;t.
p;;4 n n;.b ia6uiiaTh si
1
e :
si Siltt: Ca Si stXit
Au: (;rtj cc Iii.,it;., bate gnititwa;hIe scxu;dc t.uc v ;aronln4i p..at ;.
r I,:pt
: ,,tcalaqjarei. cit piopiia tel tcniur I)c.msnen Nt. tual .dsu1
atifel iiccpatA v. cntiwa d;p* modclnl celei a PN13-uluI, a (,a,i raw
.1
l.
cewer ii sptitiuhii. a j,,n,tslor n walerie de mod ,i do obierre,
intro msur tbanc mir) represiune, day cenzura a devenk o
Candle rrridia,,,
:.ati ,,w: 4 11c103 lie. ;ut:t,l,\
:
)WiSfl 4 In. ( X1fl4
_oh,i tkI, no lezm:lt t,c,u, jfllfictt Riinba
j:.
_, s..t,. ,r,,?:,,i;?s.,ft4if.
::.:.
inl
salt 13w cccal:.tdarc:, eroiism,:iui, diberarea sexu;J n
r..aftet margsnab. penfl ..1 acrasta .2ste ,:hjar logira sisiemutul an
it, e .411 ,:tal-., in .ahie .le tfrle, enKr i tie fit,ctjv, intih% des face cu ,slereglarea wwror simlur ilor. Deraglarca ci the.
intl i angoawa .n,rtUl c.re a impreg neax.
..IC.94, dt c4nu:t,
. Irparte tie _..
iaj,. aki,ttic.e bar o ..;tmIh.uI5 c4)It
t 1t;.Ci( t t(

I nzw.L ;nc,raI A, ru C vn ha cti, titide cc,,,t,:;;.::
levine, cit Capt. o aticerc pivas4 attica in mod [trac coiti
i1:i th so. .pk ;i, tic ,
1
attic slim c cea ma. r(a ,,conip li& sexs e ,tnta
4) mIle r,tIe
de ca mini. narcisLna ci plictisita tie sine insi ideologia foul
,, rm*i i:tht. :r, di: howiii e. 4. evntnc4pate: Ca
klein cji,,ajt. B inrui.wicaz nion,qnik
,.)l tItflt4i I 5
(* i ,fl.IflIh451 i,fltti CM j%tO, .1 und 1101 cIa.,, tga ,iniA Un ;.oirco:iJ fnb$? C.t. dencni
*1 pentnz c sit ra
c I but SI.
flLtiflLW 4 44 Wt SA brn,plat (U o At. piI ,3jC,ttiI; . t .t
cr
1
I; tilani Ac asti exu.:lita4, prewaS sexuniftalea penn a o putea vindn ma bine,
ate semnu t anti s5rb itnd. Dar adzi exist o
t rh.prc cpc. ,ii! ci
etch i.e soc,iai existena care ,prnmoveazV elihentra sex
. t ti%.1 it nalti
cbt,r daca n rnp,Iamn:i mont cIflfnhInVa diahc
ie let Itni ti ut it, wicLi ci ta tip tin,t al ,,wiflhi. t)n tin deli ann::
tAt,re a
rmtJu uns:i cbs., sa,L a nitel sc.cieii.iisfiqqtc inloideamna prin
ciispearc thcliidw.!3 a rnembiiior ci i (ptinire allele) prinino
t::.V. :3 ,,..:I,: 4 illfli ntii4aI tl . rj W frn,qpnr Eq put Uitas.
nj:, a f.! ...i 41 u .) ji ii ftegi ,i ,Se p;. ,e e n ccfe*
No trebule s cor,ind.m wcat ce,izur.i g.nc.aUsat ai t
I vtal. prolund ,ot lath. .upt de necui si bpsitk ile planuri de
definete sexualitalea cimntmatd cu o con zur month
veiter, ,cnnqLe inir-o ILime apro.pe putt a pulsiianiJor*i ,,mestcd t Li nu
sanclionealA eamporte.nenicle wxoale
%, /:;. H, icb: L 4k ci ni :&0i C tncd,nt e ;ile prr4i tuhu cu co,,n k.ate in nnuel.
tiflOT in.prI4th Ce, lIit,i it. ii: .u
CM t,,,,,en ill. C. I l, reI:ra.
nw %r:de
q:..
F compliti :ntca

estr aijuidinta do,ni,t,i,l;4, piovvtatk i incu.ajati
1,reea, oncitrent, rnwflUfl4tA cice alrtu,cse ambituita iuniii de toil; tIa,
*1 perversiunitc Se pot implini in mod tibet (toate acestei
.tper..iteaei aAi.pr4. nervi!.r Si JSUT)fll ,mnnur.Ior,
,t sins
,clatnr. decip.,, do,. lu. univ evnI,iea,i in .lres en.,
Cnunr,,
 I q.
:
4.;
$ 1 1.2 tt. it ,.; ti ci r ,.,ie t 11)11!
bepTale. riki_ ptrne ci.. Mi;etnI cxt.ernt c r.i mc.l It,:ru
I ..
S ,:.Ii.:,,. In
fentele !tfli;lti:. (IC a dognin;. r an; dr muse...
t!Ui.q 42tflWi1
Un c , :.,,v
tnspiitniu:i... fl;*c fatafinx i vicilina ci at ft dewnr
mile :ii:s tie Se lupt. Cl) Un du,n:,n desuet, Ia Aol
,itputflriflan:,. srnngtnea
,nrcli %Nter. vina ambigug :. eventualeloc tlIente at
cuni fcn.:h: puritatte ,ncA vinijentel ;tgit, Cu cenaua i monk Ii (tic: alit de
putemici twit as fi ales susione inal puin compromftii ioar&.
br, annv desuete. Procesul fundamental Se denileazA in aIt AstieI, analidi incep M se apiece don. cit tin delicins bison.
pane, nu Ia nivelul costitient i manifest al prestigiuiui benefic asupn tanIa, melor publicitnre. asupta a cea cc
sau jnnIri exuluL A e rde a eet,i ejnvtde4(e 0 male naivitate. contine onlitate
devorntoare. aluzil anaic suit faIicc pe fri. pr coin unite
adi din :rrIv.) ctitr ii.... :71 si a aft G:.,, lint eliIw, . i r,maie. tie
aCestea
conectate 5, inconstjentu( ronsamator,,iuj. care flc an;
aa,ot4
aI,ccva penii fflhtca Ii Iflrn)ifflhiII l4%Lt)tZfltItt (I. 4Ttt r
Lt %.tr;r,.:I. !ia1 1 :,cet lltQflttfll .n ft up dat. ckw:i .10 nit:, .pu. rc,.! .,
I I :;.::str t4 :tcc,,I,s at r i, ci .tIi,nern p. vIe,
.,:,,
,n e , nflsnl.,) ,t 1:.r t: 4k:.
1. :.et ,
easi ei,teiarjta,c
ntina: inlEt. i Oh, C. .1!::-
:: :;tt:. .::C
t:iflur
-
. ::nCs. ,.a. %4 titfc.fl. .trta tiit,: snbi.,tt $1 oI,icri, Ia nir)ti) corIsiiin(ci. 1
devine f :ntc, iniir;uiiizor; dopi incepe *5 i:.$ din gitni nnl este
ndMigat cehulak, until w dcfi,iette priii rrlh,lt
sticki. i.et, inexorahi). cresic, Se apropie de camei, firele cit
un in, nntien;
stereolip ca funce individualA i nite fantasrne
sirm cot- tin legal <be stiel cedeaz trnnl cite until; Ivrate ra
inima bate, produse finhe de catre agentiule de puhhcitate.
bate, tn.ndaftnfl Sc infniie,
AstfcI. Sc cit.
Ia fri i dopul nil si cleodatA inima deaza tome problemele i-talc ridicate tie igica incontwntuh ,j ;i
Sc op dopul sat:
. sprnna de .sainparne St stlIrgc In pulsai sit flinc, sintho)jca nre,rc;I fund mnte,ializate sprctacLdos
tot Er.:, pe gil
:;. h.tIc . tranrt,flr:: Lgiiete 1 hide, tesi
psintun protes Inecank tie se,nniflcnte ci de .bc I:i,;e
%enet,elc,,: .,Isk4 inconeicitttI .j onor) ti.) !autae,,,L r..-c
-.
I .l I:I!jI.( :.,6kit
. ,,n& i,i isid iii raj,. .u ,i. 1.41 ac v.11;I es!e nnjon. Id $ GM it vt:,..
1Ill
rt..f.t.,., h nlanw4 :Ij., 0111 flu. ce
tuttle pr.stusek. C) n,dv,i.,it tHAi tare nt pc.itc u
n:: ..tl rt.l,.tv ;;! (CV :ilt!tag m,.. iecit ja rno?i.uii rare ctcsIca,, in rn;tunh poc.rite
ch n:.
,., she , oh dc rcnpe ,$cmfllOaJ c in
3 iuindu4e nd bunnni, in acettci thnp

cit upena iniigci a
care p.o in eihn$ aazba .pn.isasiune chp,tiirsdntfl cea
rt elicientel m.girr a acestcn mituri $1 ritini tome acesw;. pentnt
care mm:paIeaza ,,atit tic ptiiculos pelsiunile i faziasmcle noas a-si putea inn eine in vedtmt uzuiui propriu mimi nqionaiist a)
ire i su,cit lir indo,al snai dcgn.b inlercsul inteleewal dccii jncntalitj pdmidve. inccpeni sa pun em Ia
tndoi4g hnpactui
imagin*.sLt consumat,,lJor. Obseda,tA 41 cutpabiiizantL publi direct a) publidtAii asupn dnzlor at Ii tbnpul
d piutem mal
cicaten ti iic provn.ira in noi rezu Lii prnftrnde Ari o btonria mdlcaj probinna acestci nnwanici fantasinatice
. naive alibi a!

.,h.nI :: flu?
. nke krr.l,. ncat, dit Inv,tut,t. ana)jtiIor i at l)ublicitarikn deopotthi.
e ..a n,Ntx.1 S., the.,. In mate. int,ch,,,-c;, ix .me.. Sts: cciu3 .o.i ru
a ;iek, a:
ene rgic )ibithnaIA: Itt
,. t ,i.ii: ,iUt
. . C, C., l!Iat scotai.
, libidinal , cr0! lg
ik pub!iciu;uo? Publicitate.. al5iuyi cit
:r,t:a fl .iil1n. I p: punt In cekI.,lc ,r.te:n( fl.t
4 ::-
elm eqr p .uiecnuga ..q,etgi
.:. i hcpr. ti. %l,t%I1A, iii Cint,n:tjci I bloc en 41f r;
I Itilit sun! :ielj, i flntasnntjc ff13
i
t(?StU) $fl1W) Cl aite teXt cc pt 13V$It ceteifls fl tie Ci II IThti BniJ i)eLit
conhinutuj rnnnifest 4 tiwln.? Osre fndema,t,i
solvabith \taI depart. einpar dou pioiecte puNk tare pentru si o eficaclirne simbofica
erotic arc o iiloare
lenjeHa Weber prodticoi 1-au ;tIes pe priniul $1 ml anti inni mare dccii euicacitatea cnicrcinT*
a Indenrnu)uj rolnercial direct? Despre
cc vorbim, pEn In u,mi?
i 9K) /
.Aiass media, sex ci ii ,ertisrnen 2 / 1.91
Nc f:l.l. r.n HI :fis clix, aces ,.i.n c r ci c ccci cxc:, ix a a ii. ncr care c,.iimi.n e azii. cn suprasemn ul reprezc.n ti:d. d.c MARCk, accost/i
p
to i sale ccii ci ir xi do re 5r.ri sin it pt
hi.rid deviirat.ui mesaj transmis. Nicitieri aid no exism ii.rnbaj ad
i c ix Si cliii Cs ii sa p
C C: C a c .0 ii Ii d.c. cii. finn iasxn a..gone, & pc a ieas c e on in en i all I. iriai putin Inc O.fl5 tient; de accea cele clxx circe dc tori sin ci d.c
ci I .no s ii ho ii Sr. I.) i.ic a cci pci n Sn iti.c. I inc ons ci cut. ol ul in .i ci i femei a.litn,].ranr peci ark t ci cx Airborne in cc a rnai Cocci SI l ccc aint a
icr (,,E bin cia, totul sc aili aid [ - j c p0.0) ul 1:1.05 tm. icic n ci e
vi cit a I p<rni 1. ci e .errn in .i ciA loves e as ii. CO ii cii ci e fun c lie de
.
sti.,dua,,, l. hi bate atitudi.niie node 0515 obhgat sii Ic aCZi [. citci
otis to, tin 5: c: . 0 Cr.]. ii S ii C yr ad ci cci an nix in Cons ii Cii I. SI CO
,,
C C St ase all .ai proi cci at o hi cc tiva I it i to ho! is ii Ca Crc tic ci noi credein, I rnprcun it ci.i Doa:m in dir Sevign etc..) accstc ci.n (:1-
red. de set uturi, i altei.e mcci, sin I poshiIc die a.tcn lea nit a
0 1:, Ii ci a:rii ci ova ciii c: ii e xis iii cci an dcc pro cc sit crc ad a cci e xis ci i.
v. nimi.c I cxii txtzesc .mrn,c p refund N, repre.zI n mit dec11: carlo I.ir
dcci s ii ir cia s..J as one I a in c:e p n I. Ia n ice In I lee t i:zri i s in bn
in cii <::i a ci pci n a
J: 10
I:) p xi c: rca b I ]. flu ci .1 ci dose, to nate ci c. cit ire aces Ic .ii. cx.].Itura.Ie, an mctalimhaj de con cmiii: voxb esc des pit ml ml sc
S mi hot,. ci s Inc cui i.e c U ii (:05 ta.s it C.. x uaiist a! xine i cuituri la in c,dii nau ii bolt: tiea fa cc ci.a o
teja. n
i) on cx is cit a c I ci to ho I ni-i iii c Fa.n tars toe ix, aces Isis t cal a cxii. ii t.at.e r/ra.hii de a cccii sin r in ofdnsive cci c:on.sun,.abic irnedia
ci ci ic i cxc in [it cmi C 0 to cr0 c ci C nt a t:i.i n ci c mc]. tax cm to cxii
in iinagifle
dcc pr..rs ira .e gi c a dci ci .n Si I.. Gb jar c I.n ci in irs e. it [alice ci. a a in a i Adcvitni.t.a. fantasinci. flu peale fi repre Zen mci. Da.cit or pxstea ii
iti ii i.nrcx,iy:iortaiiti, Re c la.xna. Ia. lame hr de as Ci.! [cite critIC cc pIe
ci c part c 0 0S1 01 1 rc.+ nir a , ci n c., n.e In C: cc. ccii itil nfl 51.0
ix cii C C C [a Ut p x. Ic mad .n, its :11 xiii rist cii ci e a greici cii I.o I in a c.c zin I do uii buze catitfelate de fmeic in cadrate In mr-n Urmit cit ,c.ts
poatc:..h d.c fapt, privitit tocma.i pen iso cit nu vorbesre 1.11 mcci. rca.!
ci ab. C NO ii :ca.r C 0 C IOC (in j o a di es te in in t reg:i Inc cu/turn liz at. N
C 051 .i ci,. i a]. intin 1.1 c sax.] In iris in alt c .: i ul di amb l.a ott1, Care dcsprc fan tasrn.a vagI nului castrator In care face ,,a,i ode [sir. rain
I.]. i/O ri:i c. cc HI c: i ci e pre Do ri.n ii. ai i ci ci Cs p re I cons ii cut ci des
fli a inSil portabila, 5i j)Cil in, c/i Sc int.ihi.imes Ic . asOcicZC Sem.mc
pit ci 1.1 to :r ci e p or s u.hc ni. to Ca. psi han a]. tic ii. dcc liz at ii I a s m.d I ul cit gob.tc de ,sin taxi., ire late repertor.a me, care no susci.tit 0 Cl 0 i00
(icr) i.i n,i 0 Ic.: p e rio ci xii i ix: to cci: a.
ci.aiIc rnc::o n ticn mit (pc n lox cii Ic cludcazit si.sternatic) ci cx ixmai
5
0C I ciii ui Fabu ad e rile gtx.ci U
ci 0 CL .:ni in e , is, .xI v?r .p:t...i I., a I c: axi tail iii, Nii si ncr i e (.i tICO 0 asocta di ,,ca,Itn.rale. Es cc Muzeul Grcicin al smibolurdor. vege Os:,
.c.: n t, iii ii c,rb c t c/nc.:: i,s toir s cia lxxi n Ii t ci .ini t e ci ci cit Ia psi ii art all t.atic un pie cr1 Ut cic fan l.asrncsernne care flu reiY.t nurmic: din travrc
a ci U i.t Cs t.C sr a ns t.i ti:x ill, in Ic g:r iii Si re in. pc :01 I ii a ,s t.liz. ci. SIC.: [i t.re /tut p uIsiorxa.l.
:.ryn..xi ctilturai, Si C].I In us .iana.iizzi. Ca ptar.::tic:ii a.i:xaliticii, ci Ia Pc scoxi, a. a inn. public il.a.tca dir to anipi..ilaie alec mlvii i.n sca.m nit
c.jas mu ii a. 1:1 cii an lire 1. r: n.j t xx .ra ii rat ci, es it tUrn mit me di a ii Zn. c: ai acorda a on care nerntri ata, Da.r, ara. i:ndomi.a., accasma. nriali
x cc.: I., .1 o In. ru:i itto 0 i:: o in hi xi at ori.e lb im ala nxistthcnrc. in joc,.il card a in mcci. cen.zori si a piiiiii.to.ri arc o func tie
0 C gcsri c it ci e t Ca:] e:m ito I ogi cc cz. disc x.xrs ci in c. cyn.s mien t uixi I asix. p iecisa.. accc,a di: a face uitat aricvatan,x I procc:s. ad c:ii aria] ira .rad I..
ci :a in n cent,., 4 lint tot:: i.].i ci ci Ic n.x n in mci al CU 1:0.111 b ci u.i toe i.iI,.i cult a proceselor ck ccxc, r,csit care actionca ii ibs.:rtc dicier, t iii
O T.ie cca e a c c/Ic irs t [ci c C tO. 0 iii C it SI. Subs tan u. poe ii cit a .foc tim
spa ceic aceste I in.ntn.smagcr:n. A,devlirai.a con cii tic,narc Ix, curie
an a. i.:er:t iii ci i. (..las to x [i .<::}, c lard tic,, cxi s mit lxi mi C CO toO 0 A.c es t b.c ru, teni si.x p ui tIe dispoztivnI crc tic pi.ahh.c I car na.i este pe rsx.xa
siu.nir:,,abisalt, sugestia ir,cori tie.,, mit, ci, dz,n?pctrnrra, cen zi.tra
ci C: IC flfl C C: S S.C i.i.t I SCm))) C i.i {u.i ra.i, cci rn c .n,a i cxx nit i si.n go In. 01
cix cc. u.n a ci re/ui old c. I ti.xral ii A .fe p u bli cit a tea .51. r: .rc) ii r. /1 sensulu.i pcofnx.rd a .fu.nctiei sin,boitcc, a expicsiet ian tasrnattcc:
ox ode,- m ii. sin t a.i cit di ce ci Iii se, inn es i n in din se nix. to tr-o Sin laxit acx.ic ularit, pe scu.rt, a. emanacici. vii a semnificaii.a tii.or
cciii,., 1 cdi ii e I )j 11 SC I a. ii ci C 0 scala cia .: a e io it.: sexuali Ibare acestea .in.{. rose cenzwate aixilhte ini.xixn cc d.c
p .i I::, ii cit ii i is .i. ni ci ci C S/i al ad a .0: a :i con i ci p iil::i ii ci tare a o ci .11 t.ii, semne sexuale codif cute, in exiden.ta opacit a s.exruiui ex.pns
a di s oi.n te i a. coil ira pi ib.i I c .i it i I Sr /1.1 C. I in oct sir ton ifi : a tic, ci preto.citxdeni uncle <:ics uuctura.xca sub tilt a Sin l.aicei no hi.sa. Icc
sot e ii cc): 10 tC a c Cs te ci) ii. 5.1 I.) t).i ii Ti U Sin t C fl t. sSi. it) fl(. i..l.X I a tSr dccii. Until ini:t.fli iflhlitu, iiic.hisc Si I:s.u tologic e, Scxua.l 0./I i.e/I SC

I) 3o,, jle.c :i fo
Meas mcdh% at $1 c*vn*n,n.t / ifl
..t o Ar %IIh levi: i rt, ft. ii :iirt 1 dr it en,,,, iii ,ire,I
:
Seciu.bt:,ica cLc a ,tntciurt.
in s, et:,,.t S a; at! ,nlc;, ,1 ci ,;,ti 1.4 ,11WIii Stifli) ItLrA(ti.
de scbjnit> toitI 1 .jmiw)Iic,
I, i,hnuen,iuna, miniklkdnzrdnftfnft4;j i,,lotoi,ti
F ,n:; n o :ns tnid.<, hiL 4 Otl I t St cm,
eb&
* ,
nn,Iisie, cynlenic. tpect.euIa.e ale scxului
intfzt.pI rste rnai gray detIt e,t.ibiit.nsn,uI Daly, sIr,boli%inuI i ale ,nevoilor cexuaft.
2. Dinwudunea & schimb ate &stiIuitK (aeest
Calir tic d f,eu,kmuI Je vodevll, luau e funda
meat;.?) pria indhIdualizarca erosnftai, atr4buind
cxut indv
lteIui s in.livtdi,f sexuluj, Ascaq.t esit: cttJn
it ,I,nz.uni: tel,:, ts
,
; . ,t ,t: ,
i sociale a .ntnc it. Sextit denne o fonrOc pa.reL oi i, fl :140
ojecAri noui, Dat juethie an tail miscare. este atribuit individutui in propctate
e sin. destite ate opiflo rpornind .,pvatC (Ia
fri aim se intimpla cu incont ientul) .
!X. :flgi... :A tci!
. ,
!Iiz.iue. So veric c.i cqc vnrb., tic (apt cit lint,! J eLi
c: 4. ii,im Ii:i tea
4
,v,fl
flit 4fl I\t!flj iH$i t VU
1 I ceuI. In. tit ,:rttt II,
: u or, c aIncn, in sotictatn, de tonsurn, xaport
scaialitM ia sc.bimb ,imbohc, ta oc tii.tl afl.,t
gu%tn ntde divlziunea funefionaM (ca subveniunc),
di,mc;ke
dc
nfl poces It si,nularr i dr resthuf re. Princip iul liii csw Un verdj C dali fonctia totati ii siinboflc de schimb
t, )I ,.! 4j*

t nft i4 .11.
.
1 reali! a e,
ii dtconsiruit4 i
perduIA. srxitaljitea intii in du6h. ghe,o
I K,! ,t:n,cI..; ,tt::dr aI.y,,., d. 1w;
I,uint,ue v.iI..are cit cthimt iml,c
a flat ) :.iesp oap.. sc ntimpk cii iclemi le, Cafl)cWl i,thr notiedi

unn. in object), Ease obiecdyeaa Ca
cole sau cu nnditatea npuhii in pnbiic functie separa t. fUnd simukan:
itate 0,1 aiwea acckqi I Valoare de Intrebuiniare penitu
II IC,,, ra, 4 im:.t si ii a p rid, ,nIea I., u,,r tu tt asee inctivi d (pun sectul h, pm
..tctaniv,C mi oxuaIR. pilti ..nooilC Jul sexual
I , t i( dt :1 ,t ,t
, .1 I I,. I .pran: t:qi. ,totdW a lea
e pefll.. (. di-

pie accsiea esie orba, .i
.;,t; i, esc c) thprc I
nu desprc cIo,jnfl,
ardflial.. unu ,,ade.t s.tu a onei ,,tn aII6IEI, despre iestituirea
2. Va)oatc tie scidmb carc incewaz s(i mal lie signbo
kr, da. e
fig economic* 1 comeaiad prostituda sub mate
,cfrternatkA I uiiei toi.illt1i pe Jim .nei 1ivziwd pac4abile a Rniwle ci
tie, muit mai semnificatjsil astizi, vdloare-semn .
tb , p,,. a UI:., :t: .,strt):,tiv -. fl
il.ngt.I ext,:,1,
., .\:;n; C, C. Toate .tveMc poveu slut iclaiatc. Cu
maz;ipulw int,atil. ts&.uie s Ii dis.ociat sexunhtatea Ca Iota Un &CJ (Icjuraiie ..prog.t
sis&, de ppu$-s sexuati. Ca ;i pulpit goat a mmci
litat. in onc;m ei sbnbolie de ,chinib total, pentru t 0 potea femei oferiti in
jn4mt time intro reclania Ia un pick-up
h tzw qe.: itale, utidi
. nit (a Air India, ;icens;1
: : ,:
.,ottlirare a pn.4i reptezlni.i 0 ahc-ra(ie
et , o , I !,.) p4: a .
c:jPjjc zo 1 (calera
,:,: * F te%t i ptecu,n un mmUen purtal
k,q F u.s ),ti; de
izal: a Etittarol obici telot) si pentn a putea atnbW ants umtte dci, Ut (dci puiem vcdc:
ae ceva pe pIqJA). o aM inTh4trc, are acelaqi scm. Until
indhiththr, Ca prop&tate prins.\ flu ra acibute, ace
pen, ceI5JaJt ,descoperr, dot
ertts c Itmnrt., niniN4ir*
ambele sint (a fd tic afertat e .1
dcoporihll de puritan. in ambeir ca,t,j,, nit
.i. :1. .: t . !.i ,.
0; iP ,(,fl,*
,
$c,n,lUI t xnal pe
i,t ii. (w%pr:
,
,
re,,u:t1 C;ttt ;ato,ie,ani pci., intern.edut,
ac.o jaI$a.,fljb tilti m, dv., mirth, a asia tncIw sinil,o&..
at) t,La(i Ilhi: al t,idY<,
:,-
i a oslcntaflve. intemeiate mcreu
pe nzeMJ izicda ,azli,m
res&nge .sbiect-d Ia o funrUe sp.ctanilar& Mests nu e%tc nfl ritz 0 tclui real..)
insemnind aid tea cc eMe reificat opa; adcvku
t)it I *i I .ttjtfl.,*fl
4 ,,:tiI,Iir .t,4,jlI Ir, r,i f.iI I It? si lui.
Ci cit ad1 iir inai no the se,noe.mbt.te :de



cc .z:,,: itt .i,nI-nhre ,*is t r.thalu,,
nm niult ronirihoini Li .,tUi;.ae:.
:ek
flITv (jiltu, Ri ;,l) tn;:. !I;:
:,mtc,iei ituskisi, 4 emc,Iicc, ,cl tnttrii wnh.
citiat .psrc ;,rlev*rtil, priu, delurnaitd
ucla cor)uhlui .e caI stntru, pr.tutin:kni Iticonjtmnji. tnetarckt,ujj sjinboj$tc spic
mctafln, cutturaj a wxului reUlraz. Mae),
low) flu nttm:i

 94 So flak. de cnuur
Mas media, sn#divnttwwnt / Is
.ip;v,Je cw as,i seu.l,a: a .4 a,

rn i(k jal. enhtu a cxci
Pt v..por. Ia kilometre, ki clR4tsr scdm:i c14
iza mat Istne iibkhaaja,t i funciia siinboflct bar aces flu !i.U fllai fun
t caz patti- until despre cel*lak In ata4 de numetc mAc
ala al papoii

este jdwinbii. peidni di p3rlnt, do
exu:ire i, vnind sit fi.c

schiinb lie adrese, descopcriri en iupoac .n,n.esc !.t A;te,,
6tIIt rc,Int; ? sit,! e .at. Ia .upnstuI cdun iei .x,t,I r, ciS
.nin, primul Ca director tchnic hr rcP.Ial t ra
u.z. .u;. i.. .pUdui ad.M?ai;fl rRcfl.r?, 1Iifl $!p)dept
c
I
pa7l :c It,
I,eret cit ,e,n,e suaJs at b utide n-au it c!i.ita. Aceasift d&icioasi apologic, care ,tzum toat flc.al..ts.
ideotogia Glut.
Mditernuide. Implici mal muuse poswkte
metaflzice
I Timpu) hber in.camn,i dornxa Iitntilii.
2. Fiec&u-e cnn ott, pri natuo. Itd, in nwd
I)rana dmpoh4 httcr flu hnposbilhIaiea de all pled. dmp sub.iaitiai Iibey si
ul cgal Cu ceilalri nil flmine deck s54 readuci
ii,,, !cn.: it.; StU g ,;tinaia a It rc.nsu,W.
I penirn act s-,i po:.t% recIp
hate, fndcnejlg(e, AiIfei, nndc

In stare .nateraia
enl aceactA suhMandnL4 Iihrrr,tc
tta
3 ;m
,i
1
apre..pe
apa on k,c pivihpat. Cerexea acestul bun special este
fet It mare ca aceta a tuntrot cetorlaiw tunic Inipre
in ,,Cvt% pniti(S egalii;itc Inai n,irt
itSI4t11. ,p, t K(St1
I dcvtn idealuri ae Rewluiiei Ranceac.
Ie greeeti si t.16n,u? n!:.to,I:
8. Thnpul ester. dimensiune apdotica. tmnscen4
tcnt.i tc.n(iiiuiiik., ti .ri,
enii. pieexis
; .i$trap!& Dwrh S41 .,ii.n:,t. ,t,,a:
y,,r :. 4VC IS;ii a ptIti bti Itcb in c.aui find sclzniit muttitri,, tttuc%eI
,,flatm iimjr_ flaci e tin tin,;.
elm alit buntd ; sericii. Dc T.i a
*
se lie a tsunrca tirnpw
aide!, munci i r consuingeti, atunci ..aven,
.. timp Dimensiune
.

.r ;v
nTt ilic.it ,v1 clttTt tie Ia
.e lnolitL inalienahit. Ca atnit. apa etc.. ci n,ck
ninc c:.
ep. :th.t ,J. e hi, c iIt.ir.i ti :,a, lot si penini itoi in
.
Iae, prop.ietnea pth%.M a inwrgii
l,ar 4 ab
J uit html,
s : cflhratr$ a.nmia. ,jtzn u lul, coninutufr jul. Accst ultin, punct efle esendal: ci face po&bi
v.tlo:sea liii rr4d aM in rapon
Ic
ronstringr:nle muncH 51n ci..
us. nOt,i ,,ati rr fe is Ie h ehi iieii it .lvsinr ice
. ,, ,

ru
putt
I siinpulul ca produs at unel nnuinltc ruitm
anonik ittod tie jnokiclic. lii arts, en. iin,p
la inttrprtiaiti
i 1. mnai exact, at tint.:
ui t.Ic supn i.,.
*

,..t. ,.. e.rtt 51U

iI.%A. 1hfl $4rIZ4t%U1 Ic flU it.Ci ..etnc:raceIuL4i Matu. Ca bait burrnriIc
pTovhs4 san rlispouiniie n
,
Iipa ii.itpttl:d IiI.er pot r. dewn i pihile
I radnil accszui sistem de productie: acria al
.
giuI Iirec ton,i ui sinai proprietAtil, privat san
,fl.,i,,
fl j,
, ( i V t1r
t ,r
B publicL neela at aproprierli. ai flMEC flt .1!. J.o4e*tat si .lnah!!,
it:,: ci.. In 7 s,. .r1ra, PA it b) r,.i1 c,ul ,,nt4 cei $ati lit>er, rat erc. Ca toalt ohie
cpIr pitdu.e !:, ..es: e.o:
a semnek. cfr Stalin (clint, Late 4i tinipul libti skte,naiic. pave a absnactieA rejilcate a ntorli ut sctmb.
,,:triiID4i). timpid pfrstre:ril o val.,:iye In poSda acestul Iutru, putem
,nitir aparte. de rail spune c1 mzijetatea obierielo,
,,%, Pg fltolit, o;,;i Ie1..ai
ci
i tiinai:,atJ in ;iIetc c .untniitll ,14Ioare di, iiiircbuinjare. dt,cicj:
iInIi in tcoie ii:
.1. ipi ihei ien;j% d inns i. Vi.hii addgm vt cn valoatea loin cte sclmnb. Dr tAmpa!? Wade
:1 se afift tdoarca bit dc
C St
onrtnttt od:,iioa,* estflfl rntidirtiInr dr clnpwc social finn latinrare, definit pzintr-o time
, de oblectiva Mu printo
fl , .t in ..:. Ga tg.U in
.
r:tt.e driipa!tu 4310 praetic sj,ecifi*n*? Penitu ci in ienwlia ;hnptal
I tfl .ipr*v:nin$.str ..,la,i h ne:,i, f,ie
ni Jiht .
ttd ti. ntth1 gij1. q,rmAtoa,ra eigco: sri,awitui tiripubn tal,n,,r n ha 44
.d tinipnln lib:i to e4 !.ce pe ti e*Il, sa-t eJibere-zi ci dimensiune vid,
.\inFe,.ret. .o!.:rnnin* .i vin,I de Samas,
,qpr,, ..:a, I,,
piked pe c,re it
Wti :pUni cam:.n.erii,
. sntj,,vn4

I individualL air, in sistemut nosinz, thnp

qIed, ia ol,c,cl ref.4w? uonoinctnc tic
*

pent nz a-I umple to hhcrtaka ha

ttl nfl po.se Ii ,,elilrtat
,tni. tnt, lilt. 4ptAini. i.
<arc uiecaie It poale ,.iiivcssj dupa ..lmmi
l pIaC. Asthl, thn *fl
1

ttV&%
.,ud,Ibni thio.*ite, Ie c&e rn& nul. o In prIac libei terneni
fr bbs. n
i
I i,itetcazi 4 m.d fie Jiber. pcntn ci
Jul dr abMnitjjA tot:il Care (sic a cc..
etc gtIventat in cmno,netrfr
., ,itttrnt,I, d jir n,
I
 141 /
I

Soth!:iten U, tOfldufl
* : ci ,
t.)v

).t /., ri ti
! ii it.
qlv libcnatr tnt Inca c doad* t, fori sissemulul constrft.ge.ilor
c:

:,lr.
e
>!I qjp
St.1, 1
t tin r C 0
I 1imp.I ant un
Lip. evidti.t hi caznl tbnpului de

Mass n,rdia sex 41 thwnnwni

na:, pnaios. supus icgik.r valor:, ak
lucn,. tie tenic cc C

/ 19
rat i vtnclut Paz din cc in cc mat mutt timpul liber arebuic s
nicteai :,itt dc fiat V Ca ei, Iec,n:ii Ia nivci., ii. ,,Cind fw
tipui
I ci. pawns ni intesni _consnmuP. cumr.it in mod dirni ss,,
a rn.: cic c
*
p. isp $ &Ieh. . iiii :\jb ,Ila.
?tIC,) indirect, Norman Mailer analizenn% cal,utuJ fle prcxli: 4}uIk..:
:z t;n::tn: ,puue: ,Ci,,d ie
U (a ucal tic pcntoc;dc bvnat congelai sat. licimi rniic
i,:seanin ri deita ci in. md a nnip tibet. Nu e cotta despre 0 . t, knfliI
a mat stump pawns a include in pret rclc ctouI minu te cisigair
* ,ntndictir En Ierm,ni. deq,re ana vie fond in cate conq fadi <Ic preg*tirea aceIu i;i piodas congei nt: con rnmnton.hd i w
4! .xu !aSIt .1 I 1 ft I CJI V ub:ct pt:stdat tt tinds ,ftmfrnn( hd i.mft libn, tce.. cc o it .e cit logit cc ;n,,
po.re
ft1:ti !1!s. a nfl Ci In;czt !41U ,
pul Jbt. este, tic. Ipi. timp 0 ciecigaC. capetd reinabz lini,
((edt . si-n fixtt prepria .toaint ijar did Aerate cbiec tnsu*k, t
IorIf
productiti vfrtuaM car
kn flrire .c:4(i:ifc(i iinpttnxt1s dm fie.:ire ,ninur ,.dicponihir nebula itcumpliatA pentru a puten
vli.pnne tic ca Ca s te miii satl it 0 inctign ezi in fata .m.ti vemt
* * cl:.pi ;, fl mod ,,ece,.r t,hc.i;i. in aI:.i iirn me
a
tie;. aknl trchuie ci .rczi in conUn
4,,; jb,:tm ,,..q :,flfli a L.jn,,wi. ume in ipoteza fl;,iv j un
rim, .wnrar. neon si disponihi) pentn.
in ocieaiile prinittive flu edst imp. Problema de a d dac Loal$ lumea. Idea;
debt absurd <It a putea. inwoducind nit fitinc lntr-un Lonnn
0 limo iw a. t seT. T3.,q,isl v e njmj akni ck.ti
a., lat,
,scu:npeti dou nnuie tie linisie duct, ea .ncl..ti .v3ec,
,mt c Ai : o t, .1cc h c, it ni t.t (i I .tIi .1 miii it),. ii $ir a Tirn,i,I segi.ao..iabLI, abstracr. cionemerruc desin
,e. -i i.oput eta hs,a isbn ic aitste acw11A41 peflurti pitica e ..th:
a
omogen ru sistemut valoril de schimb: lace
U pro:ccai in v3tor, preizut i mmiipuh.t No e individual, cue pntc din ci Ia tel c
oricare aft object Obicci at until cakul tempomi,
,*t, u :lrn,wa5 in at gut itbior n s.cest timp poatc
si irebuk ..i p.at Ii schimbat pa orke ;itt id tic n..af! :In

0 til fl p 4 : t
;srn
flo) let . ci Iu.,l iu crbtie pe lmni t, Dc ,wri.:
St .n,o ub:. Cu cuttijtu .au,.:nik, 1 ;, uaeui altfel. nodunes tic timp.obieci are o uI..uue
, Esie aati,r sibiIit aa aim timpul dcvinc
epa. da, aDs nn,st, ins, jar acrast ,,legmr (Gdiundenheil nu oble d. to.te obiecte le podu se poi
fi considerate .imp tristalizat nu numat fimp de Iun in cn!ruu
UP f3 .rnhr1i. jn .aflul ),(n. iai
wjg3 gdoiii tar oon;crciaIt, dat eldar s tenip Iihcr, ft. :nk.,.tt, in it
U II i 0 U I i, up .:ii dr W .. ii. ji p it:,. hinr, A
$flIflt titnpI)i eMt sirni,ohc an :o e, di: aDM, nfr tin
obettek tehuiice ..cconc,nscsc (11.1 tirnpul cebr nue se serven
ci de ele ql can trebuic asIfeI s pi*teas
,,i) exstL :4a nun no exi,i nil banji. cA d acea l valoare a br
:e ftp!:. ott: ! (be ii r
,
Maina <It slat inseam nA limp tibet pentru gospod in%. timp
Uber vinual unnsfonnat in object petit: na tIlc4
t rnni ;ai,li()I mac:, iiip(itni. fi v)nth,t $: .k;:.:
signn,flcwv, chauv ampul 3e Luau ;i simpul ftber ruptur pntr Wmp tibet tic can? vs pioftta, piobab;), peon a .c ofla
.
*hcisit. aiLa tiemt cit pe temelia el e cnnstitnie np4u..ile televizor si Ia reclamele Ia ake ma.ini <Ic spEat? ).
.! nt.t, Aceasti legs a tfrnpulni n valvrarc tie schimb s c, fort;
pt**
71 .: t.w*,.., a. ,a.,:t 4n i?1 Cu ilrs C II Co. pc dar1i!. no t nprc*te Ia timpid libe,. ct : cmii, hi ,,iod oiiJa.,if
,odsrnile ii. set Rc:onga ajr.are pa flonloancle uzioeloi. ii)
n st
, acesla s-,r sustrage iumror conMringeio. care guvean
.:mpl.i c,ut ii, ,cl,,vie eazf
.4 cniidia nuluL in ito..nta tot mal timpul <It lucia Legilc sistcnrnlui (de prod
ucde l nu iau nkio
t,; -i; 1 t iven,t,, rhi,, j

cat vani,, Vie ;eproduc in mod condrnm l pretorindeni
fl::t tent t,i 3: vi, ii jfli5t I ut J.i e tj tiflflqj !ihr, Thi nt n
%!ffl, pe
t in cIuh,ui. :injntt eQ Jvld frwdurtftwi. Apiv.
c!:tincLe limp II vk rare St 1ncric pa c;dranul s&ar a plajelor rtedu;bIan in Quip tie ltnru i tnp libe, acosta den
4 pa flrmetc cliburilor di vac.tna. tnn inatF
gurind sin tnnsc,andent a libert e.tc un mit. Areast

I
 Ma ,nntw. n i dn.nflsmn:, / 1
impo, anti opozWd, fhn4amentai Ia nivelul expedenilni al
cii preiul unci Intrebuinari in mod ostentaliv vide
<jtaii 4- oflm, rin,T4te incl im form.It Orhcctr:,rca
S. Tinipid Jibe,
al vacantd rminr prop.ictatni privni,1 a tai,isqnbii ft. rh,,t
*4 ttn:,.p;t .n,;L,i ;n;,t,,
.,i ,i,itI ,A()<idl. Iii
p bun cL%Tigil via sudornra h,mi. de.i liiii,til mu nfl mimi,
s!.. pfl.:te I Bt&cpnliI p;.inA. II: 4 -
C:. SOIMIt,0 (safl echii,ncu) ;tI vie, colective, aest gig.mtic
dat tie ci, cit tare c bucuri Ca tit ork r tI
6 au
c>bec dc inc U,;

s-ar putcadispena pentru a-I dnii, a-I sacrillea (ann intimpl
flux si refhtx an est. in apt.rcn dccii on ritn, ezonier. Dc lap;, cii tin obiect.cadou), penini
se
nt p c slim I ,cc.% toe
dcstina mci disponibiIitti
a-i

a cuom,: iein, tnhtur ik ale unul hair, :,hen(e, ck limp cart al iivcenuia
abso
ackvRrata Iii.ecta:e Ttzi%
t,:;, ,:t, f..ts:ist..;. u., $t(wcs(er.;..t:.: (.,,csf.
Kc:r
ml cMt Ie..t tie .,;nnpi :l Ii,i en Promeeu cit sdnrfa, ec Is-try fr
f, ,,r ..s Mr:me ittt t.tu vedea c. in

nCf(
rnut,I promereTie dl uni ,ului Ca
1 CoA produn iva.
tttncU. tie at :st iogic nlnecv. coma;nL ncnmc le ii constrin Stsi4 Tanral, Paomewu: bate miturile existendale ale
;edle impu1ui de hacru that tranleratc asupn. thnpului liber i ,liber
tIII absurile II destul de bine pa mitt in
CGotiI,lLfllriI.o mi cancte,izeaza
p.1 ul decor, mprcuni Cu bate doruriic hal dicpeniie tic a
pro-
:r: a pi r
. ;n :p tea. I{cphu. O,titdfltiY. C gr.uidlatc.
o depnccrtnre Iotal5. up id. o pxrcit::.

.,t
%t
.it
4 a,;,C, diii cit sine si Ic Timp In care Nt PflAfl alunge ii$
sia cit ieh,,cc cxi$4:n speciti .. ,t,tui
1
tim
in nwwuia,:,
lihcr, cair ate ton. care ci flu este decit tan obieci
umul cit l*nii. Timpui tibet inseamn, poate,
prim cbmensnane detinith
intr.o
nueaga activitate obiectivata a tinipulni.
(,idire ti cm. -t umf.rm, !:fl in4inr de s,.n, tneamn !nwa Nc
de afV%m inino epo.-i in cue onmenii nit cot ,nai :iiinc.
ic t. .. n e, ie, .t, i-I divti ii n ,nhi nkiod,,r l piardA dcstui tia,p pent; it a rt tAn,t.I.-o tic
:..lr t : :hnpu! ;1i, (,t:,. ,,:)iP:1jT peiiuu tretnt, S..,i j)CIi rnr jab) asugind tim,), Ekes no Fe
; in. dccii

ecc ,tcu,isdtui,, foflc sic mt.ncA C insti cit limp Ca tIe 0 Ii;iin vcche. Na-i znai pod onion
pri c!e..tr,.4,:
ticien M .,Afle;,axn timpulul fiber asIc ma! a.Ilnc: Ca ma ne nici ptde,
cum ni, poll omori sau banul, peneru c attt until.
tie solord ouirea i e4irect
picnic
i ci;
iium,p
fa .h timpul cit i,tcru, ri Cte ccP$iattrepre
zintl insi
,isteinuhui vaiorii tie schirob. I,,
cxprcsia
st. .11
. t.:.:,..r..:yp..
:
dimen. inne* *j.li .ttqiniisI .1 aminil .em,,ific; cx4rn,r:::i
th.,.,ctt; t:k:r, sk irnrr:lo, ,I Li let
,, tcinhimpla en rin,pul ob,ect ,vai. flat %g
oe;: .s ds.pe,ti sti nat libn, este ;,ceca tic a
,tstflun. tini bane
ck
1 Tarsi. in stncmid ,ctud. cflc din pmct de vedcue log
1
ti pievlut. acanta reprezine*
putern pierdt in ccl tnai .kpiin sens al rwlntului. thA
dmp pa care 3*4
cAutare..
ea
unui
arrasli I imposibil si reMittal barnilul saw timpului br ,,arhaic* ;i
funca
acnflciaTh de exneme,,4, Nun,.,i atunci necJn pnca ejibera di:
$1
.. .
,, r. ;tto%!
, tic t. itlyrl %,mbc1.r In nr,Iine. calr,iI,,bii si rapu:tu.. hti lwt:
,.;,a,. .
40 %,,ty,ti,! flolflt tie
;
rile se rtitii.iplil itlIrutilva totnL.i pe (10% t)l)ittt
;ro4,..t Pt i :): lout 1 id1, dt .u t
.rot3o< aye. mi pvlt.)a dcc it 4 d:sigd thnp: sisirin,
1
m3
) uLsp
m deal ta valornc cit schimb, not cm, &venft exnr
acenst fataIiaIe apas alit asupa tisnpului tibet, di owngul baniot not
i asnpra amdevenit acementid thnp.duL
irnp,iliq do hcn,_ Nu putrn dee it 3* nr .ptwft.bW timpul. r!Iiar
Prcwrinde.,i e aflim41 oifr1. iii iiberiii
( . flu
:, ,t It ,e,.e, tI::tt iiifl)&
c.tueia
Ut.
prirt dnir,
,r
t *P4IH *
fljii 01 inaposibiIitated logica a rimpuhui Jibe,: nu nni p.,Ie e,ck:t de
k C;
,t:., :il d.
_.::, , n.e
tea fl, fi p.sbtv, I. Itdilc % paso hi .s4oair On
at,. q.ei pix4wid: :.tIvv
Isnif) CQflM4ns.
1tnn*i romunmiul e%tc acria iii psodu iliei, in
,ga n4 arede,treIs4na,ea o!4eu. ia. te agti1nd oakl actea c..nsu msun in care ci flu reprezinta nimic aitcera deviL o parante
mate. )teltuixe in pm. ple,d.t vnIon St Intrebo.npn ..anboiira*
deaft z
c
ii)
t ,,evareM in dcliii de prnducfl,e. flar. IncR o data, aeenst romple
t. :,...:,, , ,,l, ,.
mc,i:atitatc fttnciicenal5
., ..
c*ift tb in fi,,tie ci
tlit,ihe,th
ZOC) / Sodflate de consuw.
Mass media, m n dn.er$ms / 201
seciale) on tnt deternmnoit, liii sentiaJa. Timpul liber tnt conMstngen omoloag Cu cea a munch. Singurla tea tnt 0 vaina
constrins in msnra Tn arc. n ..patcIe gntuitii aparente, ci
it clamat, darnepracticaa. Lw evitat inunca. dat no P
reproduce fidel (Gate onct,i,ivrnle inentale i practice ate tim
intwa, $1 aid, desigur. intervine discritninarea scsritdii (Veti re*ista
pulul productiv si .,Ic ntirlln,mkii rizisi in sciavie.
Cnmm,snicationsnt 8). Marea, nisipul, soarele ;i preze.fla rnut;imu
Timpu) liber Dii S. eflfluit :r;i; pi in attivititi creatoare: opera.
stat mai necesare turitiIor situa(i Ia barn. itnabici sottik decit
creaa artisric %. iii v , ,:,.,t; iii: e;Ic on iod4t 0 activitate dv
I .1, ka:, cetor din cLinic lnstAritc o chesdune tic njkmrc fintuwknc. thr
w rig :wt. ra geocail prim acth4ri
re!c, 1-: :,! mm ales de nspiraW cultunde: ..Sobjugati 4 zwaawt tR1c1. ci flI
toe (.,,e!e,: moiierne tie mundi
nrvoie tie mare, tie soare Si tie mutUme pcflCfli n-si da ,i*Ir
.a., e nc.ratr ri tn4jis ModeM care
,tr, ,,::: !;t., te in.! uI hail pifl curt .ctia .41
(lhidnn. Hubert Macp.
t.n !;.,fltt conihre:t a )iiW injoc ..Timpni 115cr tue o cocaric colertidV: .n M Itttil )ifl n dini
. ru .:un, nundi, Tn ambele rcNtn perfect raracterul tie insutupe. tie noni. nr:aki ;tt.rt:,
..: I t;:.....:I:ce. CtUr uttipul ber yea ..j Ic nyat definhtorlu pentm dmpul liber i pvnlnt rcm.,nnt&I :1st iimp
:-. .c .. :q :, su::i tirni) oda mama in l,het in n.re pibilegiul zlpezii. iii Iincezel si a) b,ic.i,ie OlV:
Sn,.. in ii 3;::: i.j ma obiech j polite ml fl.ce dccii , mwcbnc o acUnc .,t,,nncre:
I, i:::tn )ins1 cIt repnnabthtase in 1. Fa;5 cIt o mo,,.E ccieriiv tic rnsxirnzac a ,wvoilni M
t r,trny!n;.u. .iiuruaI (U we.pon faciiilnr. caxe refleriA plitict ILl punci in p iV.,! %
:1..t ..: t, V.4fl.
re .iC 4 i\flt cottOtin irincpiiii mairnizri productici 1 a Condo, jn odet flr t: 4.-
1
:V:w h
t it..I r.. ,%Ot, i.ikV.
a. ?Lt:, ;,. .; . e iua ma I niodalitAri 41e 2. F,u:1 tic tan rod de dictinciie. fani tIc c, cuor,,l cit rHte
nc.u:: A, ., ... qt: .r
. /t._t s cfrfld flun tetmere criteriul disunctiv cant a tbst mulia vye,ne.,lcnci
$ . .;.: .2 t : k tedt& ace)ea%i
ai peniru taeie insaiite din eponle Antennas C. ir:insforniflidt-n
i..h.i preuuindeni. in in roa,timtii tirnpului inWii. Contrtngcrca tie a rut fa ii
$ tflC4fl)I . nina ala dea3i* cit (mit) este eta care g.xvemneaza tiinpul )ibee, , )r h,tciti, rrawt
isnpfinire *a fri <ra n3r, fl .vcas: A , fl)ft,3.Vfl.UtUI. Tunpu) cit sc poate de tiranic, Ia fel turn gnvczw. ciatuct,i jni)egiuk:
tiber nu e%, Wi ,1,i%jc , ,4fltnc ;sei. as;, rflfl flU etc nici Con. in socici*UiIe traditionale. Timpul liber. fearic incgal dinrihoii
sumul. Ia at carol *tcni p.o (R pA Cd pmi in aparenfl_ Dc fapt, o,c, rmine, in societAtile noastre democnflicc. ln (flcior cit se
ohiesia brendi. ,nohiljc:,cc anxk,asi ft care twi$ii JaC Itajia, Iecir a tie distinctie culturaM. Puiem eslinia intl cii iendini,a se
Spanrn. muzcele, giinit ssio.i. ;1usfli.Ittn.
1 de rigoare sub Un sOare invcneaz (san ccl puin itt putem imagina ;t,t. (ova): in Miuw
obligatoriu $1 nial alts :,.ca tnpertusbabitA bucrnie de a ui, nasa tenne nowl a Ink fldom HuxIe popuL$ia Mpha t%te singura
toate dovedesc o su5orctm.,re t(,sat ta cit principiul
datoriei, (arc lucreaz, ceilalfl 4ed1nctuse hedonismuink si rlivcrtismen
sacrificiutui j ,scezci. I.,i ,eru ftsn.somliV de care vorbea wink Putem admite cA, o dati Cu progrcsul i vu promowret
Riesnnui, aceast dimensiunt ,ic eticA de mEntuire plin Limp
genentlizati a tAmpidol libc, privilegiul se inversesz i a In cdt
liber si pl&en cit care nimen ott se mat poate lips1 in ziua de aS
din until ci n consta In a aloca tot mai putin Imp consumuhd
doar dac nu-ti gseti mintuirea In alit criteril de Impilnire.
obbgasodu. baa timpul Uber, dezvoitindu.rne, ajunge, cam, de
Tenclin*a din cc in cc maj virihU iiii coniradjctjcfonnajcu
aiLEd, ate tot mat probabil se tntimple, Ia siadiul myers proict
a
mcdvada tie libenatt i di: ,.utonomit spit concentrarea tuhii du ideal, acela al concureniel #1 al etidi disriplinel. atunci
mristic si tie vacana elf t:u sfect at accluiai principiu tie
putem presupune cA inunca (o anumM form:1 cit muncI) Va
 2:i / .,o&&,ta U: consnrn
Mcns.d%sadftensmmt / 203
LI SI tiite;:y4 ptW ,ei.ste2 t.t de dupA pettCtI ta newele tie dnap Uber. dam ci 10(11 sinIem or.uqi
tt.ptiat -t !..4. nv.u.t pta( dc .4 fccm dotul.,
.t t. icurn s icdewn 4tpcnihilita;i noa.?rc faa 4 murica prod:cUv&
on
,.nW ,etec
sesnn d dls,incti si on p,wiJcgit esic oiba .1espre ,,se:i4-
:,,In.I it supni.tire si dbrrtoilk,r generall. tate

Itt (t Oil ::Ut, w za cin i2p1rzott fltC
In i 5 c!
PC zi,
?pn,gtxn asijti W URjt.t p15fl)OX.IiA 13s tRIP ,nunra iflS4) (Mt
I G,onwnide iimp vid este cnihr tin ci dv bnt6ttr4, Tianpui ETher
e%Ic aid matni4 pcnth. semnifiooc .J penhiti
srI.ixnbtI do rttp
(p.ndel en toate arth4tiile anne si inerente dmpulu libcr)
.tU$Ufl:44L ha m;iura in cne es,e pwfrnzki timpuini liber, in one
%f
,::I,.t,!! f* iflfl,,
i c: ptf., twr ineliul muacil. in
*IQ tEl jntizc,iii ii, aesliqit*, tie afl*in in
I turn at*m i Rataille In Panet, bkstnna*d (La mn
;.
4
A
maudi$, ,4oarc.,
1w sine din clisn,zgerc si sflrr6rn,. tar I.r.epu 111w esre !sLIz

*
I
accslei operatiuni ,,inibolicC,
d.np.ai co,zamo1ui tie niund. Diii #irn acum cii oct poate limpid liber se justificZ In ukuna instan. in logica distinc
cicven. eI,iq< t de connm. ci
f$I.tt,
si;. produciki de valoare. Mesa lucru St poate vcrifiea
;1,:iI :1 Jflt C?t) t ti.,III 0 fl.IWI IC. .ikiACt,4 ,liq,ni I ,va aprnan
,.,ft; expnimcnt:d: ;thandonin sicti. in sEaq tie .Akponiiiiiiatt .n
I

. vt cA,t II; (. t n: t Il 4 prul t,4CiV a
nnanci nu ft.cc :kcei;, de.it s dowdeast * a rontm* krja aim toniC, ennui timpuiui liher r.ut Cu di.pcrare s% beta usa iai, sit
v,ilui lihey .i tntnaw nobi& tn imaqinAnil profund. otapinsea demonteze tin motor, in alan sferei concur cntialc , nu existi
/.3 c:fts: ,._j,:, gA, etmzrntznt:aI ,nd.x 0/ NtnhtabiIit(.
aid nevol aulonorne. aid n motha tic sponta nA. tar ci ,n w,
M it thu n in. h,nc ci :Aas., :tnqI.ita Wnr k,A It :klqmt in puIn. renunta Ia a ni, flue nituk. 1
.Ib
, otr., n A,e ne.:pkraaa n
ovteflI.eUv 4r Ia rs,unci este tin i;,dicin geotnil acceptat al repota voW s pa &a nianic, dci a flu face nimic posed ovaloart sod
4tt
td ku NI i,r . ,e(ucq ti c.cr i.ti)sil .irr
r ,
alA distinctiv
a,t i. fl of il:iI,t. ( Me*. C. s I UI vn if, Ma InC a, e ;Iin sn,ie
:
A,ij1. teea cc :cvcncbr indirkiul niedhi prig, ganI,i s.
t:ttIc .ste)nt ,CrdI4,C fate nitcei;. dec11 s-u cowo
iibm flu tste .a(it ..iibcrt.tcra cit a w impiln i cdrcp; c& Cc .
I
nodnn e ?La
iiIcze , Acer.1 lege a va).nii -timp lilier (uaktskisi,) Isi extn.ge ascua,A va inmipe ad?), ci Inainte tic toMe demonstiarea
mu
::.:, .:.rp: rp:: s.,, ,,4!4t. ,:
tilitt proptiului san thnp. eiccedentut de timp In valii:,te th
ii
ii n hI ncr ossdpi :tk fun. th tie bi4rnt *
dc rLip*. do limp) diverikn.entului. a i en
(frnzts:iflce) a thupubil libtr. dc satisCacpc si cit odthnh tuncio consumukd, in general. dcvi:.c thnpu) soctil puiernic ,mncal
si .
nal. T3efinitia liii esec: ncecii a lmui ,nnsnrn de timp neptc.du.aiv. prod uctor tie nlo;.rc, dimen shine flu a sttwi4uid rconom
i icc,
Ketn mi ..s d d .pw ,;k:, ra to npt.m. u .t:avrvot hron Ia in.: e ci a.tfn:,,i42 sorjrtie,
i;u ;t ,.,,:,t:.
-,
.e3 :orM; ,tt nte, cit Fapa.
. Este ilinpede pc. cc fi.ndnmo,,teazi in uiuntr. in,ctanU JN,ei
w
tinpu tin. 4 pwisqfi. Neproductlv din punct itt vcderc econo talea timpuluk libet. flebule s o apropi em tie Jibena sca nntnc
our. eesI imp ie .refa j! mel prndnrti cit vabmy q de jihertatea de a consuma, bi tel rum inunca
,nio ar. 4e
flea11
t,i&,nrs
Is cut. o:n sI;n iarh. i.t it tic prceiyt.. A ii
:
n t nfrnic beciCc ca ford do flflJflc pc.aIrn.I prim. caloa,e.i tie sdiin
,h er.
s.iu Phil prOfltitUV. eSt( (UD flttS) j)iMh( OC ttIti t,O .k UbilaLt nonc In tel corn, ;tpoi. hnusi consumatorkil minus G tr
specifci. A protucc aIoa;t (amnt etc.) este o prcsta(ic sociali ,.elihent Ca nrc, adicl lsas liber (formal) sa aIeag i
s_at,?
si-i pre
(1t4m r!a.1 pas4vit.in ,:ararientati cite,., preferintete Ca siqemul conmmutid tk w
peflifli
(f%l,l in,*nils ,i;ns..ri Ubrr De tarn. timpul acesi;, flu c$lc
i,
.,nbc, . ci cheltnit, 0 ant It pura plerdere, cad acum e 1
momenta 1 A th-jd.u de nhmipc jo%i sis*sc ,nd*I.Iua)(, b. .aib*t,orea trhaw:.,
mel prodtulii ,tatuiare. renilu in.ItvlduI social. Nisneni n-are dinpid in, e nictodaM chehuit .peutni Wne : nEt menu acela d im. gene
0
coln*4r,
rot tAqi
 .Sfa. media, sex dit7n&
Ca tinan tiii. . itauut., ad.i:: cIg.t-eva slata_ I)rs Ia
1
nis ,, I;.ca,rz2:-5s pcv,f /i )!OU j.a,iri. Ia, aitlinc
.imhoi.ice, pa\att a rut:Imne a .oa.xntaarvdr,r 1
,r,lrI.ic:a pcaturn cc ata:eaeraii Ir:;r, I Ct-S
art ,irnl,etu.l s(e;:selae3 tat uli.Eiflirrlaailc a.ii.cnasardtiz
necaredrrriru net ese ilIrcnjLtrat ic a fcrnaidahiD vrar,ihi
a I vorqIIrt Si a ,uaavch,tH.
IC c.4Irtt ;parr rtct!_iI ,rf:rTici
r.aiaa, Cc .1111(1 tn 1f (It- lana (Itr-
.\iahoa nc is nhiie a1reUi sra:
,,fundul:W oWl si af1 dci. Li ee r
1
en C
t l Mr-Nd fl,dSH? t\FC at.
.XILUCmiC s)ru-i..acIcApr nicfar iua,!C A Ia.A.t
. ... ..
1a :.rrxaa It nraattEt:atr:
Fciiolii_iI sc?r,rIii, (liii
rind itna pc cich:aiec itw real) sara a-cs3a C; . .-,:
scan-a ma rrrai csr UP ci C) prestalac ,sor:a:;da PuUa:
Ira .iavoarea liii ime flasij
.Ninaic .n U CS te s a . P U I Si Slifl plu Corisumat, Cuflat Xl: . a,
Si otaI flU pentr )
1
tarn
dat, utiliza in an-un ill I I In t- scop. 0 biec te Ic flu StrflCSc at fri
lar thverisrtacnti.ti C /o.n? III i,-,tunit trrrip disponil:ni,
a-nail in di de toate nfl SC is: cPa a-a a.ces t conap e rflerrt
R.F\. es . a-rn flare a
Dc i. dame n a.i i. C Ste COflS 7
un di,. sea.voastrai ca
,, Cii tal :,Crso naliza a ceaas
,, .:I id ,
tn/CTen. i:/ap: ifs j:j-,,z,u 1 de f, . r np ul 1 her as u e ste asad ar,
logic to tala de pr-es ta tic personal ii, consum ul n.u Ia f coca Cs te
a am C: 1 s C ci cii n r ste ri is a b sen us den pul u I de In cr.. Fl in d.
p cal.dura rris/alatd, a con Its rt.uhat personal careU Contta- as no
a c ax-Se Co nfer vale as-ta a as d r.s puJ as i Ii her; ca a Cs t e. taste satisfaqia p tee i S oar) Iii. Cons u ma tori rn-oc:ler:n i se Is roaa sasaza.
era at en aa s: at c l.a ci a . c t .5 Ui -a expea S a ha to a e
Ia soar-tie soheitudinil,
toal:e
ati.sadinile. practirtha, in toate
aist
I taiide
test tintad nflltSte cIa.!, expunerea
Ia I
ale sac
Ca :.saar (1a.:.;,ia,ts a sI.entatie continadi JInnsf?r scici.airi n f-r
. c vc.:A.. dir, A- :;I cart- Ii Iu.at. absolia
las.
ic:est sis em de suaia si are, in.
scsiirjta.adjne toate snratf He a
-derne, Un pots oficad: insI itaatiIc e
1
( rcddt.bhatii .Ia
1 unsi fri r- eI r.r,
.
1 t:C-
is aSIan burst . Fninc l. P.flflli\
nine - cen-: ri-/c ext esrie pttrei-i.oa- nronc.n.:,ltsic1a{:r:
saltalial :ociah tiecIlnue stI sfarerii nevculc;t. St Ut: at--.
. . .r r;r;o,. -.< a,1;.:;a1 F:tiau crliC c:n prod net sr A ccc! r aitaruc rrd Ii stc-t - F>
-;i
1 -,s
9etc p cr dhlsur Icanl. pc cr,ricn a_rr;r.
c)acde!-iate :)erttcass\.- orr U_-nr: r-fr,r-i
acesiet It. ,suiNtiit lana rtitac-;n <nat-ic Ca cen
 hLqt malta ,, dns,uwwnr
inttrtseat, es*e ,necw,,s,nuJ pdhologic pe care ca it acdvcnzA.
fle. q, 1 t.,.frr, trVnr e,n ,mirr,
njci In drept Ut unde Impartanta ideolagira ftrnd..mcniat* a
, inshn I., snciai modelulni ..soriat a) redi.trihiiii ii arnista iserluce nbe:;:e
itt,; Ii,,:, ,td i: wi ac.,. hi n,cfir,, ,I j hol.yu ir ..l hu.trn rolertivi nub) nun ordm, soct.k devnide in jn;rv2,m
4c;t1I r ifl nAfl3 tic ,Trcr Un jut, irxic
p eg
bunstkii indivizilor,
malt-rn. pi otecj.,nnt, Iescm,,caz ascent
alL :tsigitvii. ptttctia copilu lui, :t
iindtui
Mtrtni lor.
: protec4
alocati a penn
e sod
4 Patosut zi,nkefn(uv
t.. \. 4 ,. n jt !r. . nc ii ,reqe n:eea n lnw lc
I r,4 : :::.,I. Tflt . tfl.I
.
#tI. S Lrrn; i ii*k tntui, )d.itan *k- inqittsile econo,;ct si pollute. at ittTetrcszi
asthi, pr.lno ptfl%! i.flt htnikgi,i de ;edistsibnirc. cal in.?c1 aid un alt sistem de aelaqil sociale. nial informal, neii,stituuona
nnte de smt,v l tidal ibtul s intinipI Ca ,i cum a anurnilA pane flat. Rae vorba despre revaua de corn unicare ..penonalizatV
a piiticni ar I 1 i4ThC
n .ttA fl pentni a urn st pierde cealak Ca;r .nvaden censumd coddlan. Penini c despre


ccnsum este
rut, Iu,c din ...rasv i. Itnl igie a gene o:b. jI .t,hqiiIoc umanc at solidaritaUi. cii rcnprnnl.t;;. ni!
in s I n d:it;j U.n 1 e pmi dtuti l 1 1
aitkipri)oi sociale standardizate sub forn tie
dinno lovicu,a Kilanah4 e rnuIumit sa pmeasc. sub aparenta . rnnsun, condnuu cit soliritudine, de sincentue ti cte cldur*,
4
danilni sa,, a prestalie gratiaite, paste din eea cc I s-a luat clan desigin consum nurnal at semnekracestei solicitudini vital
3
:. pentru individ mai muk chiar dccii alimcntati. biokn.irL
r ,,n:,, rev.: t,. M c:1., k (IeflflCH i p wr hutun *tem in care distania sodalA *1 ;,troch..tca ispol ,unW,
Uta 04 . .3aIt;*flkflA, $oC* . cicin sp.nwbui nrtstfl.e%t, sociale ct,qiruic reguta ohiccth&
sociedWie occidentale 1i protejeaz* coeziunea prin atdbuki Pierderea rclaliel umanc (spontanA. reciproc, sirnbl.cA)
print jim-,. IegisL.ii ale prot! sorialc, rottct,,rea inegalit3kiior esu, adearul fundamental ai sodctii ncaMre Pt areasti baiL
!:%r r.r.:.t,::: t:::.t :.ren; q.iittj ci.:, o aiqAm h tnnsfuzia i,tematic a reiatiior umant in cbc,itc!
htr. :ne: : j \ti,s ).
.
ci fl ih:.r<i, p tfititi;iti a utiwi social sub fog,n tic jeanne Si 1* consn,nuI acesYci tehto ,:
ani U: nit tb.c (K cGnsltitIgcIv penbu tnnstuti c;Ue flu St SUflhlfl aceLei dilduri u,nane sew ni/kate Animahiarci, asirntnla so.
cit Bun nie p indpiior de echivatena, ci regulfior unei eco specialistul En relaii publice, afiwl publicitan to%i aceU apostoli
non terqnb,,it rate r.1ionaliYcaz hIcetlat CU nr,tuI. functionad aix Ca nthlune profan rspldrca, hsbfleaea rafter
f (icr 4
*I : r;r( :n.rt,
;u,cior wnak fun :$mktnl inctirutiontfl Vedem jncu.ijncleni nit
: :fl.tt( ,o.: 00, COt thu ni hal
tI.,;: ptiblicitaboa ni)nicazr4 modunle tie comuiIicarc apropia
,e. CM ,eh,u.qnlc icjli*rit
nat.- de ut.nsfcr. ulturde iP am nmnai iodusui4e. Inixo sc.cie miste. personaic La tnt-carol sa-i vorbcasrh goi.podiu.v:i pe 1,moa
late orgatizat, eamenhi flu pot s fac punt sbnplu %chlmb de el, cadrelor sau secretarelor ca patronu) sat. ccalegui lot, incear
lfl, 4 :!fl !
s vorbeasdt flecknila dintre nd ca 41 curll ar ti prictenul
en ,,:,zie ,hinbnt In emnifi. :ttii * nosuu. sail sopiacul sax, can etc iIkrenodv*. Ia rnobal c:nt[r%Iv
I, ,tj flitc:,i fl1tttt rre)ni ct nuies ;tl drrpi
Puhllciiatca produce aqfet. acolo nnde rot cx,nA It fapi.
.1 t t:t,,: :4 (t. t,,zae ,;t all.. :,ff tt .aldn sew ,iV. Ails
mat oan,eni i nici mire ci si prodose, ir,timuate, dup regulilt
,nalb, adrvnna Yrea spun c, in societatea nossu, nici on unul adevrat proces tie si,nulare. $i aa cent, print-c aitele (sau
schamb. sitri 0 prestahte coti,ta, de oflce (ci sir ft ra. flu oste
poate In primul ri, se coaimrni in puhllcitnte.
-. c. b:.. i 14k ce!r .tparrn t
fr %tIfe r. .;tr..! T,i, w nnfliti ,,iI .c- jn.*. itar I Ptablicitatca insi. c pmccs ercanonc pn.. Ii ecn.kIer.:;, *trep:
%O.nrt,tct, It plain no pr.att s: cccplt as teva nscitau ninc,jnu, bihoare gn.inith flnsata diii :nunca ,.,,jaIl. tUg 4tqt4i.nit emwra ,i,;
,A
t
con
, prcirap
zendnd anhlaap u.e.Irep
arntt t t*pbtl cdccth4 (ve mMJos).
 U: k **flfl4 I
.tfctc pp,j,, ,v ,,*:4n,n.wr *
iii ag: d a)flK ut: ,iacq.ilr a,istO4e cltca.rg din
1
.tce! asi hi. tv (prIiti. s..nt d,n AC CrtEi lIrC%it$IC (ib.E: p;jjt
Snpn8truclui tentacularL rare depscstr
ci. molt cimp !:.
i; :I:cin!i7*t c I, s.. u,,, Iwni ni , in nj.. u. .oiicias hair.
ltmtionalitMr a c.hhulnitiIn, cociok, potin
,, a .0 4 tflt;Ii
!
.l :,i!., ce.I,I!,,ic::Ip 7n r*pOl slirlir o;an din cainal companid. ,.filoznfl&, sistem de wiori al societiii noasue t.elin
in
ocntticc.
isle Let. I S ii (44 ,:rctortij leg:iar 4 shRiCIH?JR:
ci e 4n ii. iz,, tic aat I,;,ne:,, vnztoa a cit Li niagazin. Pianhrac ha,. nn.,s
ittil tfiti ( it? Vii uk (Ii ;flIOrt,Ytt1. de 3 ,mflcfl4
Acc51 linen .51cm cIt sollcimdi
tje,,:4,ih ;stc u ,is dii,be tie otwlflt itni lie *ittrk71i1)g de ne e spnjini pc tt%ntr,dk iic

,.
uhsolut& Nu omr,ai ci tin poate ma.
:1.: :h:o ad iw: & &tfl Iar ;mnLle. t*ri a nba pc s*,ck,Iog.
prz at. n

ci. jp:cn :ari p jtnjjr.at si pe utp. c,r,.taiiml tic
i nega.torcii, adevkui ohiccsiv cit
fl)rnUirfla, di.a.,aa sociali nuT neg
a Ige.. cit bunts a socieipi
n.pc. turilor sodaic. care tnt
c prflp.Mtioltd (Ii ;TY.fli3
.t; fl? Ll iP, pi .tc,nuaa..I t fln{)t$nt ,c..oia.tut .,ulatca 41 to c:oncenuarea nttn
cc
,
4 al r
u:iIticarc. psitol.giI Vi i cctorIali lii l.n&te 4 flit
r ti: si ijht %j le rfhII. fl .notatia 6. vedptorittt. sit ,,rtSI
II gencralizaaea cancternlui ahstrdrt
srnual icth cotidlene si al ,eIa
i indicsund. dar anal ales
aI v.doi di srhixob clii,. it
tIoi eden inai pea cet,afr
:k : ist. PB jrnttC,4 $ cXt
1I sistem In dud.. apa.en;

ttiUU l fiutwdunhi Ea attn
eioi tnt a INSUSI UN SISFEM DE
:or .ti$ it rui t..nLd h.
I .ni vaw, il $1 in I a,tiic.
ytfl!,rr PROfltJtflE prodnctk tie tomuni,are,
dt reblil u,n,;.,.c,
?t Utflfl(, ,;.pt! ui h 4*, (ornuns.avv, ,cMdir i cL cenicil. Pitdnce s.,ci:,b,Iinetr, $1,
.
tn caijuile cit s3stcen 4 t p.o.
1a (U I ei L(n frnt a cIey%ntI air tis spisntati
,
cit di,sa.,- p ,somflat, di aflttiitat * (K ni,410 1
e Mt tnatL
wiwiaali
I thacile. nu poale dccii s St snpnn aceIora
bimni-Utir snaud;aIe. flu point dccii
&S rep
i lei ra i produrtk.
I
rod ori jni .!:iai
03s s:Ahn! VdJ flqtt tfl/ttPffltrfrft S3,nhetu 6< anodul ml ut Iunqiotiart raponu rflc
,
soc ule pe t.re, confinni
ioii:eli .i,ot csle ($4 C:,!.: per:.;a i .fi hiftto fl.StYL pe btne bid tie obiectivului propias, ar trebu l s ulep eus
it c%. Dcsthlat 4 pro
veIi trt*e ,a*acsal, e4k ,h,,w ,l ii lnmr.,r :,ee! ia itkfl au o,*lt iprt duck solicarurl;ne. d etc scrth l.a reproelot
.k iti a :lai
dlstinla, non-comunwarea, opacitfa(ea atroc
it:! U) (jjfltVC
nlIu, TIC Lint. 11W tiO%Ifll
jjj, ,,ofi.,i i )a%ift La s,aiet it 4e gizdiirt: zinih<ul,
L... I. Point ,iisl flits..
1 Acea.* contnwlictie fundamenmM etc
liatca.
nidvni tn t*t:tt
I
domrn,iIe retitillor Ummie ,,A,nrflo..:ttintC,
.1,
. a p.ii l.tI i$ peIr)lU I. Ciatv,, .tpa) C ,a)e p. ieW
, Iv;,(n, ci
nouA socbhatt, areasl* solic
n .qui at n 1 ,t,ti aim mime ak pen ,i, *te ccni itudine ,.stsludto.are. aceasta ,,nni
nuini, ilt %p(: it .ti a air u, ambsniitkii vo, scni tt ept c..dOUI I ha hianu? c1l,l,roatt flu nm are nitni. tp.nlaa. peotni
i-s %\
prod mm4 insiiauion4 i indus;riaI,
Vp, ta, a ptcU$:IOt flnqeinr ilonlae tie ;t fact dna.%ii Fun m tt cit ,utttt
I
.. adevnai
o
ejaettt penint Cc.uitsre Mc4cot !.ra,icciA CL Thintzc pet
social 41 economic 4 nix rnmspai in ehiar
MnaHtafrn sa. $1 Iocmai
avewct tlestonknie poatc
n:,aI ale no, tin ci m,,,at ii dcc.,rat ..p:uluuaekt pnetcniei t Ii rc,4mI preratindtni: pelt: tot .,rc.
f,nrio,mxbt iii whciludin
n:tntt.i ,glcnd i P. flcIois. I ,t,ijion Bones, %ts $aint4artiia.
,
ii flu, Mrbiut i iittepensc de agie
swit,te, cit sarcasm, tie urno rut
Boanil, to:tic* ( ,!tcr.;,b;; BcrnutI ltft1 ean Mw;,t% $1 (negn.) Invohrntar. eMe lot.
or
viclile Brute. serv:,hiIitatea slot astw hue
c, rt P,t$I
,t,tt: :ttl V4, or ,ibiil fi, stn3t,, p:.c.ci
$i preturindeni se resunte, datoi accn
I
fl; A 3 Ieshb1lao n pdhi*n lit cloJa, I sob iornti .1,, prime
. ci con tndlc (ii. fi4fitatt
acetiul %imem enenl d., Jrconlpensare.
fl $5,. at: C 4111 .1 ni totItp:itAsc* 4)C1.I!,flOu!Ut tic Va si ftipnd s% :,cc.ta a
metro pe ponc..l te denn emb
dat Ca as: U %c.sU I c eflI!,tfl. d.:p.nck tie 4wnncaVoa$k, zczct i i. sc j,xdni.nci .eca
vest si intinipl. de aktel. din
IC ;C! p,jj c,5t .ca ti tilt
Writ dm1 tV4 ni e per HI. ctnd In chad ),
aa.ifaj:ki iW \_ ,t rrOI ccl I bI iitiWItfl)t,it in h1tfl al
sringena Dna done ceic ma atlinri coniz;uIt :,Ie
,,:,:i
zilel neaur ,oriei6i tie ,,abundenf
r: aree., dint,c nuwaea cit
I
 ,, :. ., .
,.se,,iciu cit cnigthe L tracti e fcudalA . si &Jtril e demociatice exceivsInt an cc rezst Intl in nuda coniradicei itt a tr,4nd
tic. _t t.
ininich
. r,t t t ?t tttI.,
.. t I :;iditnnal .ervc.r ipeze. en si ryrn arfi. ,n, fins.. , clecotheice ,i.tomwtiri ci
:. e itS , :., no *4: siem II :ipnic rttt;%l. drj.t iii silini at i, t 2,11 LI phttiu Ut ioyie .,ie,bt.
.
nta tiM 0a* met :1: k.
.fl.,fl ,fl: ft .Jt.l nfl h?:, 317 :ba2. i twLc ,lC.4Li Oj3fliW (1 bniia agi e,iat., in.,. a,,. ,.chi.i, I, cit
4 .,cesti .aervic W, ut e ..,
socetatc n sinr. ,otid;.r, aibitA Is margutea sodetM s*Apixnlor, pers.anek wok ,nis4f La _pnson a&aw. frm4i onki a sckimb udktt
so tetate nanzI:arai rinic, parocbtsisnrcast.c lati s,rb.Lorca . J)ar arcsta nil e riecit ml rezidnu arhaic: odevn.
ta relaUc
.1i. .:i,c ..t.. qing( I.,.. ftu,,Lional.l rez.,fr1 astizi cqire e,,.intit. ,ebtt. .funrtk nMi k
j.t*r ..;y t hi;;: i l.. tic t , ah.eIi v:,i),..:i Las t.n vitl jilt 11)41 t vi,Iwi;L i()OCtit& $4ltI .m;,t(t.Ii$f!i t
,fl 1:
rcvq. d r.tiid:.as .tpoeLor ,i a sen korlkn. )a cbi,.fi i cakia, pe:s.ona)hatA in mod pontan $1 dctiiiitjv $iactiraEk
ncWpostul until ,.$stem de vat .4 cart, din pullet de vedere formal, flu aitceva exprimA extraordinara atonalilate vibnrna a prezen
nit srE,mbai tatgmrelor cit pe aeroportut Oily sa de Ia (eleviziune, ,Smbrtul
it! c :it:,,:L , cn::.tth; t atonal. ..nwer q ,dcnt..:.:cla, de fit, ,i, . ,rnt ohi .. i; pr::
:1,..!. ,l c 0,1 mal fl cm
t ! dc.w.flUIj;I!hl <Ic.. i.ice vU .1 rh, IflUW cit Mi .rc ii,:, :4 .
cu jabu :c;a fbi, i,at:. pew.sndor Singrnn sob nit: an Jot social cineMa, ci nt o rrlaile u,nan ,,fun.Innalirda, cpurat cit once
ge,teralit.t (c& fiecate, astfrii, nu nun1a in vifl privat, ci i in aspect cat acteriat sau psihologic, itt odce anioni c reaM
pi..dca *niaI5 Pr..%iOPLti. ec!e ciMiwit s* bcefkirze .1. si s afentivi, ito rer,mstin,iiS pondnd de
W
Is vihrAt iiIe caicida te ale
rP 4 .i tn 44 rn,, .,t mu at. reitnie, ide.,Ic
II 4tIitI. cc IiltiI.ita It orjjt rIi4ie: Li:1 !fltflUf! in
:,I:,,,::t_ o ,ct,Uc., her.: a iitI TV, 5 .t p..i p nr& ci re,ti tel ri i. npici ftuw;
urnl
cnic cic dilcrit dc ipocritla ft,cece a vatcikr liii Swift;.: ten sisfernuluide, ielai).
gigantic mattel de si,irnlar, at rtsiproctlil absente. Ni. nmi e
Sintem IncA, in societatea noastr* tie comum cit servicli. In

,$,.J,nnl.,vtt, ; !rn 1 c,rihre I. ned. .,..H. \cett
t%iqC rspntia silutre arnie dnu otdlnl, ftpt pe flirt-i atustrrwzifoarre
jtiWI)ttfl1 1W O1::.lttn 1 :$jfl flu C a. ;,It.i. (itt it tfl pittui bini hImial ku [a qeu Rui. J%tvim , uncle ,c_ tr.e sic hi
.
,., ::,_t, .t I ,tt, rn::tijc ,,c .qth..a m:ics;ilk si cink tie Li parodia n1neio;a,i , f
care trebuir 13 pw:thcc relatia ubieciiA ctc ostilitate i soduel a,baren4ui de presdgiu. pee1e rcit Ca C trac tic l o
tie t1istan i pe rave 1bare o ntreine cu soil ctilalii . mw Ia alma, InstaUqia care Sc suicL pervcrsiiatea sistem
uliil de
.i.t A:\.,;
4
cv %U 1fl in I.,,ni iniinplt,arc I iezaegatca linwi ttnivtr pre.. tint !.e Eie :
itt.. ,, :. . S ,
.fl. j itt.: lit I
t *
n.,. d, .1. .ejshii. nJILI_ue:. insrran,en,aIA Si inuilti a saloancinc cit
tte;e tin,: V.
It r& t *3; I l 3: tt .,rh.t). I:, (k Ifl%fIIl ..Vt sseIl a!ii, ,kt1t4, ser fotohite i plantirlc br Vefli. :1 fqacieIn de stk I.% i a, .fliUie$
vib,muI roafezv , agrrv atca delibe, atL 1r4 sefupu le, a npre incondnente, in singm-Atatea glaciat a nenumratelor gadgetud
zeisanto[c4 co,.crci:t (o:,le, accIea rcpitziut* lnr1 isnel aanblante impocabik.

o fnii a
.:r.t t ni ,,trt *ip .;..4c,tt
., .
.1
p ag;, ;. rtt,t to; :ncnr: a nrr ,ta
Pd!S f,c:!:: : dnJ.r,a f.irut:,
pit. sa ,)c ,s &i i .. (,,nw, ;ihet,ai tic ettapc perssntakt
,
1
Pd..) in rare fucic4ion:nuI tic fl. baneL comisiotsanil cml domni Punctia soclala a pubhcitMii trebuic surpdns cm acceasi pets
p,a.a d., Li pos i;j spm Be kItuniin,. fic hiper-i Ievo!i. pertiva extmeconomicii a idcolo*iei da,uIui, . gnttiitAti si .
mea
..:.: b. 1 tnc etc !. k... j. ;tr,t)m.ii4iflf.i crnc lubul Cci pith! i I..ea cit I! )Cwll!rlTh , ;o.il f vn .1
: :, ,S% !$:r. !: 1nz:iriIot sotcs, in jiti.i in q!rd it. Ik ii,;: ii.s Cv!
.
di.:anui ,fect.i. poiU Ca Ecu ;.ccassa e c:nacln ,.Iica ci enuf mW (c,. MA psinici, ,iin
I
mi ,:nntaia cacuIati snu. ixavets, respcc.ml
.:a w , i.::
.vfin nwdn:. is 4s ,s,..,a;,,tZ 3
tel term.
n:;
mazi in priv%M a eflcacititfl ci c.onomice): specificut
t e (It .1 ?tUs rL!innalittea eiunomk%
I din cam procedcnzi acestea: vi;itare a uzincl ot &dnt.C obsdn, sttazii
,.r.tcg. :kx jt.r tie rcciclare a r4thIer in ra,scIe T.,toiock XIII. zimhe, ft,toen
r
< ill If C Z.4 id ,uts;ddSlc gi ;.I iiitUi.
,..
cijrectonzhi, n1nn), swat di, :.rl hi time. d,n;jn, acl A
,n sI: gtaltO.tlt $ V :n W( U: ttC%3fliVe flh)41t I educeLile,
1
linus am tie PR esw ,ra menuna o ;umonk a 1 inievt.r r

soldurile. eadourite din paflei firmel, Watt mlnigadgeiurile ate- mutuaJe intre public i conducerea.
rite ni ocs.zia unri acbizlil, mate tkacuzile. BcIsguI tie pthiie, I La tel,
ronnCie ci ale funce tie a hnplementa in. enu*tnrdornngcn
public ititea sub bate
dn
u.nii. tic xperof erie . onI1tUie ;iaflWCfla sanrt etc rdtr idologic: ub ..uspic
1
iile tnu. flfWlfl;rt. ;i.:! t .. .
IA: ,flt *iti 41t( t .ssl ruin H apate gocpodinei ol) iiv a!. line; cnpe,.feud:.Iitan 2cncIoflce eaq 3 tt r; :o.,s .
nune flcvn,en ;obol Damniea;s, gospodilh COflMUflatOUt ,,En pttw, ;L%a cuit nol4iii orgunizan serbait peniru p.por. I; Di
tmgc stond1e ik Ia fcn:sflele case i, nsa de i cisdgatA La manic
con un Pinraline, hi 1w., ceaiui din niMe splendide cesli ru decor
! .n.tU
... flic(c :penztt CiflCi
I intennediul publieitAi, on sersidu ,&cial in sine, toate prodwide
se pirzintA sub form de serviri i. Watt
ml .egi?ate $1 rcinlerprcl.wc a 4 lal c.. etcctr
praces ek evonou
tic cia. nm.
iive
:.e
re-vie
LU!..
,. ..
citr.iri,U:, r .wt fr,.,,
4 hnhntd o rochuti Hdiii )QflQfl.tIe i dc rclati,ior :,trrtce, I..pi.I 1 acca:
zriir
i
c. olr, jade 8j (t;% icducere) penini a picca Li Priannic. ioziuatc, asemencu genrrozitkii poeentatiloi; nu este nlciodat*
Nut nitA ardul Piiw. care4 pennite s Pack atmparhtuii lint
.
deck o redistribube 6mconsi a mid pini a profitufllor r5mine
ha,. (.1 Lta t priozull Ut supennarket. a jutat Ia jocul cu tr ronserinte. In,zcninzutatea pnbIiditdi cste cnrmal teeett cia
itt kt 3 a:jt.,:i, .tj : c.h;n,e; nhwetc tie 0,41) find
,
h!W,s ptnivrnn.f I,ni pi.f.f r. Pr4C _()rnrn
hn uliinclcn.. ,.4.
) fli t;::nc* flu) Ci. cattaii $1 flhllIICUI4 *at I. l C tt*i indtnii
...
cultural: tMAoul hd Pet,, Van HouiiL impreun cu &ttrgcfltui To.aejocurilc publicliare nwrg In acest Sons. Rexnarc;id nutnal
Persi. flat ritA flt,xivefrtor Krlogs, i-a puiut mona on aeroport cuni publicitatea ae pretinde mercu discretL bencvolfa. tea,s.
iie P).YIlll (1,xnkmjazt., pcnntl dcssindrre. isi pane wi disc, tin dezinretesv,u$ 0 oti cit emisie I.. rndio pentni in, mbui de 5lt.!t
,.Lfir t t:,; .zi- s: ; c ,.q,, I r.:nc a iann eunA en WI ..sup. ;i 1 ird ,tici Panu pa&n k jnoni i* U IW $1 tWIT :;.
S t: c4 ,jat:.I !t.ttttt
. rI.ire ,ekvin>ruI (0kw , in
pagki. 5k toate jocufltc Aniorcir, Cflb.ik
imp umut;it Cu out. .,,.,abulitge pentni zik, de Philips (Ia
jet
supralicitair tie modesue ;i parodi
cerc,c, Tht .1 obIjgaie de cumsase) etc. ..Vtnd din cc in cc inal e ..imtip ublicit arir. Pagina alh
penini automobiltil Volksw agen cu nurnna l 1.000.0 00 ..Nn .1-I
m.,e n.r!:,t,ii c tine hi Ce ,u,i noun deteFeni, snsptn duet
putern .tra. roc hal sa vindur. Toate are !e.
4 i
1

a, c f,:.i tas ak 4eci gciI refcd,,t
Inril .,,n kinie :1 rrtririi pub!icit..ze. cIecur
Ifl pt ;tnd 7:.
,,ft, Tmr, fl131 :nstnIt k re).sm puMice.
i
- ,.
logic. dm ,,evetaiea .csi.n de puhl.ci tac dv -i iIUllfn p44
Dat trebuir: ren,arcat aR pubhcitate.i in bnrcgui ci no cute decit na de a face parte dlnuun plan
4
,
extr:ipoIa aa gig.nti c a acest, ii ,,cev,. in phi?. Micile recomp ense
tic constri ngeri ec000i nice i
din nevoia tie a .dln,enm fic(inn ea ,,nui jot, a sand s,t,lt or, a
,n:t,% !tf.tv at tll! .:tflt:t r, djfltei 4ijt*t t LitlII fap1 ,.w,aJ total.
P.
unei in.tiiujii tic nuitMc a unol cefliri ., o.i.,I Ivei., rn...
5
t!. t.SU.t .se u:i, r iit.iii grail, A si a 0101111 ia 1tiflh
Otenmi:i ctezit,ie,esuI,ai ete. de l.pI. . r,,,,rtic
:. .-., L :. .. a .,bun&ntri, dar mdi ate. yci.M ,
.
(Vc)4en) i an 6ctnrde irnegrnre. La ?imiti. .
I
w.tnua npetat3 a niiracolulai virtuai al gnhsidii. FuncUA ci
pwea fi swasi rim
mine:A, in fa consuniatonilui. chiar Latin agre*tvitR;U,
so<i:i! cstc ad.ir Lea i Ufl departament tie reIai publice. ?i anti
Fnza, Odce e posibil oi rnicec hint vcnit, to. all penin. a
I 4:,. F..;. t;d ti, .T.bw:i;i Ca t tA*Ifl t.tiii&jrtP lutri

tie peotni a ,q,. convflu ernnIirir..er, I. $ p.

: :t: ..n. trra,?, .:,;sanj $zl ..rnke t:iiV 0 1 In ;,cet at. pci: (nI a proclLbc ,v!.,a ;v. 4 ft. I flt. I: th
ptnn. a4 patiflite $t; iupT3V.:WiaMi mal etitleilt. Lute sigun tint tnt .sen(.,,l &pl,lI ci at CM ceotsens .ndu% tie c11, C
 [aBate. apo vii dba Ca renal tat adez.iunea fh tie ohiect.c, p e a ta-u <hi. nan e a a test Pc ad a pratt es con r. i rataP u.n nsa.
rn:i tece rue n <. Pc
n p nrc pat-are si sup unere a rnplic a Ia projecrac dir-Ijaia vi Pc inteera -1crilc
re. Macazi c(flu+:j ci N
V 4 ri :licntu arucec rnban .tP ,-ur i.:
nact snc.i a,nic:._e1r-c Ti\iIaha 4 .ac,-d.*
.. ....a, : ra ;:,.I -. hrrpi$ iicir si spccairctIHi
.N2rwfatrr: nzrfa;- U
<<ca c(uaHa r;!;-! il7!iiti -;
PH ::.:P.: -. ecu in ,,. .13S1 Vi.
plaIn SICPCt1I ,r-
tcrcp. pair: c.xc art, Ir, .iai .acestei ,:,ratii-a )flSCfl> a]. aqc-stei art, fi laiste hebtavi virnaa.Ii. ii eb,.xac s firn r:onvin
s vii. -ade:vhir.
i .ai aeest.u schini I:, tie v Pod pa in care <a intreaga
cc flU:fl i c r 5 at are Ic c B 9) social cii lii K CS t C ho in a
y jar cc t pa a i -cc, a su rat a
Sr .:eta4Hr SC OL<.ren,zeaza, prints-v ricincel Hta a.cu.]ta:tntre cou
toarte fragili . mci-el hi capaxi puteril or s in piugad. cic-nech
rc::c \ce ci3anu cpe
- .; p. -
libruini. )CiiuIlI>lU. -u nH
tI!(ilit c cc. --
cpa 0]. LfliVtt. BR hsh c tan?i ics IS --ci
a. asa.reaza ifl sic iclajele t USc U..
at Sparc I tC u-r-a at ui S <a <a spa c Si P is tan a nrfi I a Ce St in en iii ci sper sahI I cbs arias- at; ii, C C arc Inc i tt-t I un pubi.ici Ia
sari ti a sp -c.i:H c e I.e. Pc eSe men ea] local I unci celia ii sOCaaie SpCCB ri-ei:,ta.i. saP latIiizczc asente-nea ,ra-dic-uhl, care ,CSCflcia]rZr
:uc-uZa:.a <-are .eflrezjflcI, i:fl icr carl it-
-: ,H.-.i F.] . i..;r5:!c - iaC
1 ; cftr
ltqt_Il_ii
p .i,:cic cat ic-wi{c Kht:au;Itc
-.-- .

a .a-.: r;:c IC
attic ati< irr<tstii. lusO lit p-rIl;tirc <ha ..NIeaSl.. iairi.
a:: aew:H p<:,rca:.:cate c:aierA urns rc9e gi&:uioas. rrc) qintena rind ran!, cIxiti mama, <astir flu! Meseria ln esir
cpu1 en a c.n& 1 can ci. (<ci. s un Ca a:i.l public i a <ii, n e ste 0 rba. tipro pi t I Pc ann medica.i. .Siaa rem cit at iste y<< I darn sPa 4:nr..j
4 -aaeonre nrc: are ckspTv 0 pUn CHt lit aitloare, ciupa (Ufli IIU in-ipalneni IlITttjC. ..,MCSCT.ni inca cste BIt sacerrt
otiu, art
:1: . .:c - .- .:::<]! 2rr-L :lt.I IVLC-afl[ ut)iCC .r,
.:
. V sr: j.ac, cta. irlrc%r BnHrCn.ui
Ariaiiecti. paibIirin,ici. t,nsc. dcsks-a. Ni. 55 - i
<niunti salt. ixiai degrab, ii relu so<::i;-J;-
Hon Ba at <in x a a an <p Il sj a 011<1 1 <1, rnediuj irico ti uratca as .,Oa.raa eni t.rhi iesc in un Ic xii In: tre h aPe si--i
cia. cc a s. :.a hi a nice] a] vi trifle i u.n <,. te ati ice Ca. in tre ix a divizi vincleehi cn Psi iaosocao logi Sr War .5 C fr,r%1NrU42
aaaiairc ure .w ]azax:i a taint-or iruii,:izilcar inre corn in CI
taa( sa- (
-
1 uis Tcltu%.rt St Ti] Cl
I
- - .::
- :_- -
scar nir pao[terca a getacr.a u ,S Bilca cst. harsta -.
-
H-.o .tciC E.rCILLiWK cIstern-...-:
:1 C ,:?Iaan.a tla: .0 - !ar: ,tiar: I: arc
- a ci c-ftaa.aS iecc hac. a.Oori)t:A.CeaSi::& acuiti.itare,
i.aI.ea do constant estar 110 er,,tarh si-i
a ci r r nil at., c a
ca. uic dci up supiian<:nrat <f
t. ii. ii ph pe at r -zi. p C ziP uP, pa cuts are to
nile r,s., a a e P C, an n a C 1 a a ha a, 1) ci it a ci an i r a sjn.a flea ii 5:
-
aa 4 an c f I ci tan-: i pe Ii em c I urn in o ase
C
. Er . -:
..
.1 c: :4 ri:: rcralrzlrltri
-
-, U c--: V H
I. i4.: .- vicl Si
21 , S.de*alea di consum Mass media, s. i diw,tnn,n : 17
iriIcIt.tttiIii, aced medicine men rontetr.porani, sian coinplici at I. Redelare afecth4t a indivizilor lzoIai in societatea birewn.tini
;w,fsru: Iiiark? HUt al Sociedtaa flolnove. flue respinge analitu pain dMziunea wbnic4 ci ,qwiata . munch ;i prin fivizinnr.i cli
nit, :rlccl,iIn. re4e din)uptn ii el, I,, u cn.Iinta de a localiza
fl1C.si sociaki pa.iIcIk kg frI .1, hW.,41 0 himn-alkJ. : p: ;ic
1. ir !i funthruentil. tie nn,ir poctrnjqn,I lot prc.fetic. ic rofl$urn,
r:t,jt: zenera_ :d na icci .iba ,. inrredn mini) Stratecir 1 ,,oIitii ut ,.leg,a)c nnal. care inc doNe,
fl: : rt,. .fl& MZ UtV 1 .t,c I.. t bwu. ,
Si 4ctmponse!c. te.n,l iiwiituiiiln politice: Ia V.! t U!! Self! ,rflt
i..: L k nt.! .1 n intnabolLnathij
:,, , ..
t,niennl. rrt,e,,dumui lie. insdtntiile parlanwiti;.,e $,, tI..i
. ..
,.ptp%.;.flj. s!:fla;1;:r ,::,ce, Den!:,: ;: t ir,4cca.
, i.... a.,
n.oc ,u reaIizeie no tnnsrn. toejal pdn pafllcip:uva ;;wr,v,i 1,
h. 41: .k,, 4cce!e)ra1 net4bc
p.!
;istfei pnblicilaleA. mod... rciaiiiIe rnanc- l puMice so f,,i hOe,
.tt1. f,,. !U a
k:t.
C .nunica)c. 1tL4(It.
ti
pititi ci Un 501 (Ic nw,dum /ntvfun in nire .ctip,n. t nt,:

tt:l:n, cUItbP I:e::t 41 tIfl!I,e CQntIOldi ina(n,j suit slicit:eti in titrate !;p. .i C It! C.,. nh..
pentnt tin ;rnnmit cot! tie ,jnn, san,nnjncju4 in mod mu :k P
ACc,4 tistern infrnd ci,, rnobili,nrc aent,nentulut t%Ir r
,r !.i %igtfl: Ink permire. prattle. ititinil t tirept i I U 3 CIr tfl
dumul tlecicral CMe 0 puriere In 4ttfl democratic a npc4kii
i.tsti hnu gbic a soii
i),,, slc prr4rand ambigo.
0
In bate Lathe, putc.n tedGi aMg.7i procese viokniede .oiinol
;ae acoperi Cu exarl ,t,,w viohlz. sens at verbujuj
s
(conatringed represhr. etiliste. poliuiene) unnatr dir nnwla
.,a
.Arrepjiunea din substantivul ..snb. iktdint: a avea grjj de,
lit de integrate ..pareiripuioniW mat intli sub fonn3 pert.
a tis, JAIA, a alinta etc. Met. estc seivrni manifest. eel mat Cu.
nientara i electoralt apel prin procesele infonnalt 4, .nkiilnrr
te3I, I)ARUL. * despre care vorbim. Ar Il intcresant s anaiizm In acest SCOS
2. S.rnsul myers, cit CER (solicilt.ie a unul rspuns), exi raunea cit PR rcgizat$e de Pubhcis/SaInL-Gobain In acest bare
gen.rechiziUe, Falimit GAin fostsolicitatpenfl...), senstncl j e,eniment sociologic care a fost preluarea companiel tmpothv
i mm evident In acceptiunea modem a soilcita cifrele, a solidta liii SaintGobamn de cant Boussoit: mobilizarea opinici puMice,
tipt.:h. Aid, cue wortxa In mod lisnpetfr depre a de4a. a capta, solicitata a manor, convoe;ua Ca ,,ac(ionar psihologic in are;,sa
i 5a favoarca sa. Tocmal lnvern.l solicitudinhi.
vji:r:ttna opendune. in restn,cnanrea obiectid a Intreprinde.ii ca;iiatistv.
).u futulia ozictui aparat, instituU, ,n:d sau nit, de solithudine pub$icul s-a vizut, Ia a.t*postnl intormrii ,democradce, inscgi is
IM, pnIlilate etc.) care ac Inc.nj.w proliftieazk etc s tajurlu i. prin intermcdi.t pupuiui.imbot a) aqionneHoi Saint
nspL3utt. s satiskI.c 1, in 1r&a!; rump. 3 seduca i si Gobain, ananipitlat ni pmie nipleatk. Ia(A corn actinrit:. jndIi
k,cii;i.r.z qibtit, Consuinaron,! medqt c,(tt Tniotdtauna orftil ritarit Inteleasi En sensut cot nmi Iarg. poale model.. a
bbI:, !i,rn,. tr flc;i in .imbcle enql lie tenue prnce.ele sc.cilklr_ Cent. p..mtc en inlonLi h viat, rnil4jnn, h. .e.:
.k.6 g:.e _L .ve Ct ehruIe.,z .,a,hckudinn Cr priveste mol,iI i7.fle; SI 4 .iitioiuI s .btic. Cu rlhac lair
r; 4 .,j.t .n.j:tt.t l;j , r, %t I 4 tSt .n,:i,,.otictrt, stiemiil tic. 10141, C) noi sinoeqie phtir eqt pt q ate &:i ! .t
1
, ,, ,.iic,i:,c!nm care Ffl47 Li .,ttl nneI, to, ,lf inp.,i .I&, e1 n ohi u.s obier a wit,. ti:
riv
t: ,Ii I .S:.: ti. dc ,4mnrIc: it;i flits tcn.iIi tare a,fcr in B ,i a product ,i.m, .Ini nit
4.. . r 4 . t: .u.,., p:tt
(crnp.etiia $ain&Uoh.in, e.. ft. In i&;ii .e ittita7. ; a: tJ I .

, ..., .... r t
,:,tn; .. ..r :;I:, .;!, a
.
,:t) .li;itrt.
pi iiU flMIe 4. $ c!ric eli:, ::mc I, tfl.
:!
._$,*,,,%:.
4, V )Dtti, ,r.eftttl Si DUtCtt2ZC t .,:I .:i i.ttiti1ei,.i c,.. V,% t. .,:..l ,he t # ,*, I.: .4
U.? SockIMa2derenun: Mass nudu.. w: si i6wrtinne,g / fl.
8. Controlul ,poIiUC pun seidtare *1 solicituthuc este dublat erotic. N.e 4ia%i? Na-i nimic, vo spunem noi i
Pt asIa. Pentni t
de un contiol ma! intin, rhiar asupra motivaiilor Mci, verbul a ne atilni aid a si vi inlelegem, acesta retul nostri.. . *
,ofldta ii cptl dubbil semi! din ace-astI perpecth4 putem
orbi despre caractenxl stnn*tal solickudinli. Sa In a... acest mimi- Cemjtaflbilitaaa w-inmm*d
stat exemphi publicfrss inniulat ,tmnd o htA i* spune cl-i ador
pr Freud, trebuje , bsic!.tgcti ci adori de fipi henyile desenat&: Sociabilltatc,i. salt capaciratea de a sttN2 on contacr, cit a
Al e omicA fling, ,Wnhini. pUma de contrac)ictii. flat din aRmenia rebitia. dc :1 promovascliinthn,ik, tic a intensificanwta
4 :fce(e .C:lt ,t?tc nr.i, publici;ttn, 1,ch,e holism,.) s04u,I (Ievgnqt in iocielniea ,,oaslni C, n.arc a ptrst
:eae. c:vr. to w., ,4 nkkunn cxi r4rora ,mliratiV, (%.I)IFM.ttanIc,,ide de ro,,imi, tie hrInii:,t;i, tie rn,. :. st.
,t,,J:: :t ,:nvnk !nt kb 1 , ,:..dj ;i V pnn tie. d. ognh.l,jr$is, cu rcikd;i teprtti..;a faa rliare
wte I ,
ft i:4, :a:.in .in,en. mc! neniek e%rLnjale ak .e.nin ..pcc.iaIW.1ci Mnornci: KC
U, U 4:.,, >* .a 4itt tint M ).T:, 1 Itsn c dumiw. cc;
fsnrnt. a$l to cchit..:, Riesman in In b.uI, wliIszins 3!.u,
a
sh,n,r.,,., tc.:A lt11? Ifl1f Jis;iP. Int:egiai %.%Wm cit gratitic..tii air ,a,lvM,t1inc n:: ,
. ,:
,e t, J :, r :i,a,dhi tite
, a. e4c I ..ii,tvlten cit bpi dccii rnenlutuc.i afecdci, es ?an,isi iot,.,(joh):(iratA a t;:.
tt.. j . $V :nu. ,ntekti $C valnen: 14flhit U A Ii mat
, sistem He .ebii ii. care tatutul imiivittulaii c .c)auubl tott
k S: e t : hesi pent:u ca ,<\ :. jnicIeaq intn in tircuiud ipumulti i al rnodei ni itasca,nna nun,,., :4 tt
ns , t sa te t.ir n3nl a sct4 inccrcstyi. Pt *not, si Gi cuin inconjura & uNecte i tie senitli titipa po(ta inimil, ci
Jr vlnzi Un prothis pi iiciusul dumneavo:.stri, I:il cc numim

.chlmbe cstna ,i deteiminr1Ie. Tn,camni a litre de Ia un pnai
I).,. i.tomjtnjtaie. tngcni.inate comerciala? NaL aiumai. Aceasti ciplu individual I untlamentat pe aub,nomic. iaratter, valcarcu
1:411 n-am
th#tui sd-i pTh.7 Fiend. St Ina1, jar noi ii tm Impune, proprie a culul I.. un principlu cit recicbm, perpetu prin mdc
I
pcntni binele ti. tocznai ten ce-i place ci In sea-ret TaI cmi. nrc Ia un cod in care valoarea individutul se nqionaliztaz, Sc
a pare aici inchizi(ia Soc jaiL represlunea psthoiogicL Publid multiplici, devenAnd schixnbtoare: este voiba despre coduj per
tatea, in ntregtd ci. nit dezvlnle Wale aceste alit de direct Cu sonaIizril, pe care nick un individ in sine nix-I peale dene, cia,
Gale acestea, ea pune mitten En pncdca aceleasi mecanisme de care traverseaz pe toi in relatia (or semniI,ct cii ceilaIi. ,Per
ontro} caritabil i rcpsnv soana Ca insinnz cit detemilnare dFipare in liwoarea peno
:\sa stail lucnirik EIVA., ,.companm an, ta bitelege.
..
nalizArii. Poniirnt nc aid. individul nit ,ni csle sediul unor wior I
sun): Noi mi ,unn, urn idea de a vh ti ncnpfr! singur in atitoneme. Ott l)mT ieprezint dec11 esodaxi .(, rnnvergen( a tHin
n :.:f :!trrflfl p.; t : V. .wish La enet4r huto3nele !:e.$,. reLfln muhn,Ie incau., proces cit inttrrtt,: ,,,fl,biIe, .Fo,
l..r: vi ocrmite k fli
.tt i.n.il .: s :I iuinrirs-a a.:t preI:aIidvai si nt; An::,
:1, rrt t.: .
li: II? inatoarea
,m , ,vcti ctat p :pn.a:c- ra nabit do a, jut In .i;.,c r.picI. titi stqtez Ii. mU. a ltntth h: ro
t c.t . , .. . j t4 Dct 4 peti 2 han IIIB rir. irnpic Rtc.,m : Dr lap!. c.Uc pa ins flat1 to, d ttq u..tk c no :1
.14.:, : fl II , tIn, H H. fl.t$t I 1 i)j,l:%t.le, tii .ivca flrIt pt .cdcuinit petfxIt.i. pdn 1 .otb Jo! p. at t,dc pin.tc b:zire dt
,.. t:? .i,, iit.c.nnnf. Ii, t (.arc tcttj . 13. C. I.. F hur-<. rctea k,-
:2,. 4, irn, nabed i.tp.d 1 a pozicie. newalhc, Un!- saLt hilaer.tle, Vt, ,cun. e c. fljn -
ft..,ftt.tq ,4. U t nu :Ifl( .!m;t. fld metricS, a cticei Leflnftic eqe dc all !c f,...nyfn evta.f.c&,
el Smc, .., ntii, Peru hn tn;.t hint
,
nu esic niampi un rnodc:l .,hLeiLt, !mnnnta gkrku;; Si
4.44 rlumneavcasn:c, (Thi:sr si fetal cent trdniw:
in iareti dna rqdrtus sic cdhfti guvcnicaz5 ao:,w comporiamenttIc
I
bnnnnu
. .jun,itate:C dnf,siv.,vGntr eSte 110 .,a stiejica canal
4 statutare (dcci intiegul domenlu al coaasllmuJIIi) confont umia
220 / $odrn,tM de tonsum
Mass medin, .stx: ,Ii,nlkment / 221
p rc,c Cs U! xrr jnt.er-re a .i I C 1 V II care no cxi In I a die pt reptat miscica. prtil-rii_ Obiectivcd Pt I ,Juistr nu u.s eiilrrt III
carl, act, S hr cc I rod vi r I. .i z I >crta r.e a,.
n.k ,,Al .ii in u.n an as do .l.t.ri t.radi ti on al face inc u.r U QU cc .c4 c %. Iii C ip U Cl Ca
Sc U si. 1 s arr. a .n a! c .rvi [cli . i n gent rat iza t i.rt care (Ici ccenscii defirdt. nir.a.i sins:
.
Fiecatc: ..schcidL
.
iernneni.i retacivi an :vin, dccc uric .mobilttatea tar d.ife a z, tie care e solici tat .i manip uI a U
reririaCr, Este .l7ei . rtIYh.! i.:l p.c. 115cr pureirl ohsena Ia nivelul \.cesi.a este fu.rdarncntnl trail ,rutry,br, in c;u C :cdcnrliu
ohieccelon-cic .Ifli lnl::ir tc,r carr!:,i atocnn in nI.te cicaalis:te sluli rclcrcrlogi.ce SC retrag din fa;c .SC>i
*1 . .1 ho <Ic intea.re, <[e
1<rn ll1rila Pc rerreptivilace ndezmnc. ,-lc r*rUIriir:,:ny
.i .r< crtv;.crI Ic trw
.
vavrohcarac .c ciii L
a Vi cc e
7
,rne t,aJl!fln ii Ci ci rvnI clii
- ...... .
.srueu ltlirce:-lvcn trc-ii .
:. Vi. ni[irasru. i HI;
. rc_iVerce

V,*iiil flu I nrnctrearir. ..( (0.1<
.
.c r.Ir -cne ;uelr:..
arc
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itt :.,{e.rc:. .101 Iii(IiLi( 1
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ci
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.
Ee n r svulte R:esnua,L sii IU
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tl.M
. . Uc haiie iir p :0 U0 C;-imiCH: te<nt Cirind (UI cerh iI,:
. .
iai,n .ihfe pe)u a
cs<:cioal s sid dnc Sc cmii . Iii U.qt-i ,..
:;._ ,r:.,1e!<;_ \u:pen
.
P in caic ccF(
-. -., . .:
tare prod ace c-ic r
1 relaliHe urn.n- jifl c.
.
. .. . . . wa ti sr, bci n macE esential j)CtUC 1! nina hj. :/c.r
:,-::--:. ui-ti
ire P iciu
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.
C tinsOno: flliS1U. Ce L .1 tUc. N
a
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-a, -;:Lc eranele ecU sttIi.ic-i ,,c-Iup cIeHIlpra
:.

nru I,I.a ..
..::-
..,:.: .zc
ne
._.
t\terIor. (-ilic)ru[ .lunilcrnr cilr- cj:
I i-C
.-
. :1. ,Pc.ryUl Is: ul rri,biiiIa!ea ccn,.uiienii !?c ii,r
-
.:a lunar
ci:,,.Vj;ic !cJlo.l.rLrIgere pen-i-ia ..lreIi arynir>, ins ml cxist.. a pt cm i)r1u.1n1:.t 0 .iHrrii?.::c LadS
ncnca. Pc :rrecir. .
Pc hecayt chpri
.
a]:. A.ces l.a CS IC cazul ccl .rnai fre nc 1
<ccc raIn :deiniIla cii dcf.init
... prin sl.lma
hi. accepl;lunea. liii <rca nsai larga.. care dcpicsrrcc cc incdt ;Iitrc
ciii C) U In i a Va .ilTCC . t ccc CI) 0 iii za C a a tare buinarecr comun a.cest conc.ept Pc jyohi;crr:.ic [a
<levine a cinii.acc ccl cri.ti on pht socicirnetric i. ii Pc consurn, care SC poll Ic dcii ft as
<-wa poln Valor-lie Pt ,obiet-tjv i tic cranscc: c{cnrc,i
ieoiogxce) ccdeaz [ocui valor-Par Pc am!.lllil Ui relatic.na!c,
cc: .p ,a ,.,M/e ri::c 1.1 Ii CWII. cc,. n 5 in macn Ic ff.r. a hi cc civ) care. se C p1.0 aca,
. V [I re1i to! } dci .
Ks!nt ,,canccarrza cc)
zl a <:: eca-s e tea Pc nr a i.i a nrc c: ase din care tsr in area. a.bsolu tA a
2. Sc
ga.ea Pr consl.lm Cs cc In acelasi 1.1 m
5 .,
1 cOCAet.a IC (icr
di sp flIt 1.1:0 Pc a. u rn:ai C x.is Ui d ccl I Co flI pa ci bib t.rn It oct10 a a 011
P t.ic fihr Si Sc /rrndurti acrcplemtn wlaI.iikrr: a Acesi: ci! urn
ma i C vocb a. P cr.. s e I to pun e e a .d.o cc di (Iron xe.Bewahru ng)
aspWst.e, c ci rac ted si.i east i pi r.Icic cerc P c ia.t.i I
ci d c a. C U a c:: <:1 a tact i.,1 P r1.p U I e a cc.!,::) rIai.ti. c a icr Pill c ad un arti
.
lid in I: cc-so i. icc .i v San a I g I .n P or 1:1 Ui .m a
ile
I s a v, A.
a I.e a par: I:c rn is ci C a at ocr. r.ii ccc cc Ii.nttusj ,sa!ir
i
1 cze t.rcplat Ia .modid ,It rodi.acr . a
 :tv;.t4tin is t
r:%
.(m p
4 V
bniu; tor ,flavfl:%I, ti urn,er, adic. mrdeInl indu
strial gene
fl,iIVif, Ccqif,.vn, aceieiaqi loins-i. t ,ce.t Dc apI, era rare hininie toati acca, prietenie
tin de pns1urtie devine 4 vont3ct.
o!:ttr? at has: n eb:ar non actst W rrnanr ni fire, r e 7 qCc Of
ph al nn. isiirrprink pee. .
.., a I .
azat p:tmu $, fla!tOltk), raihanra lot
soviaU, i c,mcrci&. swi,r jun ,,r., f:entema siiicticud iiet4
ci
lIit.
C, .ftserin;;ic ,tecsi,i soli ni ,int t,,c Intl 4. prcrvzuI antrnticA at,- picrdimt, Iria sc sirn erirs
e gte,1 .1 tea! Exista ponte, dc
i.cnlsi ea (el4as,ein 1
qinsl dr rtI..e I,
Hi d ;tOt nrneIw .- rcLiit arna&. os hiLt p.lkicii) t.t (tin) ,,%t)i ,$oeiC ,
.
.,, cut-i ,1 ,ai.,;,,,h
ptdri ,.!;Lei? i ti. tin ,,,o,n
entu l in tine weasla Se
is) ir:1i, fWet!ti1 leir ,
C. i ,IaV4iitI qt i.
r.Ltti pn:ile $1 ito object de Coosnin Ca I0SW mental i politic, a ,simpIitU .cdor
reiclake. lns* acesia mail., a coufsmni)or ..pe
e.t aI,u UI, tesi nu ne :JLin ;.st;,zi .h-c$t b in:epiittd nn,i ii 1 tile kictikq tie rj, ierna %ai (? ;hrea, r!jncnu, tic flahn :i!r
p.c. up trlrol.ieciivtfr ft9:.tiizare
te isitIueg,;l. I .i.liU cfl!idiKli:I a f,tiibij,t ;::,-
dare exbt*, prob
-
abit in acen stl cerer frene tkA
e (pree n... ac.ea
It, mt,teriaie to con. tn,rti ile moc irne do .jnr tt:i r
c::/tt, tj, .jf,sf4 bptw:,n?, ft.::. &:,nk ).j. r.;utki gei eenl a u l:iselo,
acaill unit, t..ta
train.,
jp,: :...
tter.
tic itin
nun a pnta fi pn4us i c crns.imar.1, ,iatL tndiionaIe oricare at fi dc, cars an senit intot
. ra i bunurile tleimna Ia mar
nunt, .:tk. a Ic, Ia i1, nufl i:n an- t;ue1, etistrntci 3oriak, Onine,ie in.cn
ea ogw wci, uie q Ge & nire tnweNtaJi i,:rfl.,fl
,timnc i.air. WrSaw, dtr,, :4i $t SCU?U (I 1170311 411 Ifl:mt 9)IC tj4 dr e:Ias, j .IrcIac.,tib
flt tic toMe ,i; I
c. nvr:,Wl si ;itu.,Iur!ie sncia ir tricli a Ii pOchi, Ine)aP ;i mainpuku tie snnnr. aa Cain
tionaltt Aitest. esse stirind s-a inm plat
p. it. ti & en hr i, n,nw de scenic Sal,. mai omit, INn, on ref.,, C,Vi sit ,I
ib,k i,, vc at... In
.nctwmp:. ,1 ii:,
nci :hits, c,van SI C sI eli , ,.,iahi art ,Iaai I., ..
.ia ic d pai C, *e141 s sin 5153v10t it nii U ii c;!V,
nt..p; at pox; t:uP, Ea sad. suit inS iuerlla piothcfr insiu uamraIntui i a (om%inkXii inslantaitee.
siriale i
a :eosts:. !:.cn.ni nit r: In orire cat. Ii, acn,M tuIiuiI .nd,s tnaI a ,%inc eflt,tn, ntuI:Ii
atrrv z.nla ion ru, d nasa iv is;,
V.1 0t fflj,! t( r
1
t qelr.tlt,e, 6npa cvtm ob,nani $u;c, iO rn,,iiinr, s tic ,,,,suna,ite ,,: fl:
Rw,umn in j. ,
dc-ccri zt. pe attn fate .rUlPhIUi crnccntMn. m; opunc .jn,surnl,ii san ipocnziei. Ca Ifl reg
N(issc pan.IeI in strt t ffit,e i q
(C. :aIgit,i, :,c,. idr lia%pi: I aparenci. in timpul .claei tiai, iior:
. ,,
am v sri mai %It%
de. t-ini m,.I ,i s,acc n,aIca
i u,, it fl :cr 4 1
v:f?rrI,,fl I a w c ,n, zi. v, in .u (.t% PlAit ,i.ut irt .iC ;u:,:
,
tlV cA..dutrna 4k 4 01110
n,3n e4.:.Je T.ksissLr. ,.thcam o.o,;M (cinccttie bine/atdficial
iiate ru)
4st ol ,%e*. a es.te inch vat,5i13. f$s* c1 mal tonoteze incfS c.lit
iiut iu Eu w Iech n;nioic.o.ni on i, rr:ile ii
f: *J ,4I, Ii,; .y., fi .le sq :.
in ii sh I 511 (I Intl sani,pi,,Ime , hit., SI 5v,a
1 ?, rt

,tk twi itU I a ci nii *
s k I: P,oblt,na .tole,ancr libetalii.m , ,ela% arc, 4vtm
vLsa ( 41d;inj inwe ,so&ti
ete.) cc pane in aceIai fel. Faptul c;1 astt vech dnn,
zl i :rni cit
I, I:s p. .1: 2: ia,:?er) t p.. ipIli, Ho periiIi.i in ;qvav. e,5 Ca 010.11 It i9 fl4 1r,r, .a ideolng.itc
na .igrismW ti (.i.ca,el dLnauiq art; lost
ide emil isni .\Ihu ,ci;
prceuat populatiri dupe eta. gbeazb, di an 1*1 de co.txistcn pundi Sc ,nsPdea,A I; to-mit
5 t,tt :.:,mnjnt 4t. .agme(fr .tep.hlir:tasc.
4opa melodde an an ,etuh mit cit
be in .ic nivehnile. M morwurile dcviii niai fiexi bile, nimir din toale are,
I .d sn. 10cr pa :.tp id c1ezp so., n new I
ed.,: .t: en no Inse.unn;1 liii progrcs . iIn.aItist
* .r ,
C. ,, cn:,d#ci 1,1 jtjr pt aw ttebtiie
, in vt,sim!r ona;,t-,
he:: ptMfli .4 cknga .ivon adk ,**ihca dut pntmlnti lx htair soak- 1 miow.
t
IHMc in4ctlegerc a pwhterncioi i eIle semcnen. Ii,scaenn.
a,t:($fl)a$: nrwh.rte,, dm1 loiL%f
pum i
l 0 P4*4 ma.t, de 4.pun 4. roaktL 1* simphi, cii idenlogiilc, opiniile. virsu
u-i cI. ,n .,4e1
liIe i icilte ncmailiin,l de-.it
hr di, r ft x,sIrr cit r wevt amw h,d ea 4 .Mn.Ia, tin Ill,, it! i;i d s,l, ,, i de
rap eh.: 4,
inc i t -mr: ctt%.rt,
.
fln., .,V .a;
.n,ii, mm. tote;

n .1,:, ,:,l
.4. trw ?,
.
,evolv4 in jot it snlmr lo.. I olrtai,ta in .ICCM COattX I flu ma, t
4 o trasMurr, psihologra. nici o virtute: ste ,nodnli/a
fr ii sLcln,nsnj

.
jJ.: u,,j,.t. .;.y vi:, 4
, .5I Q;i, cc3nq,:.) trab I elsa U :,ceast (,lwa amcrtiuare). El sun. niAjiune dea, ieiiUu p,n,a
ersncnilor model: fta;cie lungi i mini . ,,tolereaza
M bane litatea acecteil echiibru, pentru conndwliilc din smut hi
bite (de altfd. ale nici flu inseamn nimc xnai mulL deck re
Adevrata probiem a vlolcntei trcbuie pusA In aita pane Fate
pniuI tepee liv).
problcmo vioicn4ei .vak inconirolabik, tcrctatc di- beLing si tic
!s,ierap:, ;:notn;,,: nrai ,vt,qi%tatc. gtneralizat a tunc
.. 4;it 41i11c nn .,,u,int pnu Nu vki .lcc,ta jfll..rte,j
-:. -er,fle . 4 :r-tnn(
-
rhitidcr flfl%flIfl.*I .1, :sj ,reo,. U rct isi .b,r, stin, sir a .n.I isis ii cbn
%tfl),.: K h t,_4rflfl. t:n lali, ziirn :Bu,tnh, di: Opozitla
ci ,4olc..,u, inco,ii,olahil4 pe .t, e buniMarra %(i
:,:t ol. di ,ipoei!ist In ebb, iiiplinire; ci. A%g 1 vielena
it q,/sirns .ite. Tol,;,nla a..so iiIX
4 iv ,-:te ma stare Ca in;. car tc,itp.u k
ci consumul, aa cnn, I-am drfinit. si nfl in acceptiunes liii uper
mit:. S-a scl,smhat nun,ai sistemul, am tiecut Ia wmpatlbth
uiciali) pain fl.ptul cA cstc hpsikt de .cq $ tie oMen. Violenu,
taisa funejo,r4.
enaptnL insezisabilL a banifrior de tincri din Stockholm.;, tul
bantlini ii,, Montral. a crimelcrdin I .os Angeiec tie apast can
ii.., r Inc. 1n3, Ic ndn Ic It.. c.ti Ii liii, Le [ti tO. or. n!
:flt,t)I2 i,; s.c i.I;itt,a dc ahanden , I. .tje;qrj, *.ntri, :1 .qvcIIt titca ii ..du it nsa p s
H c a .tc th ae ,ofia4. fex, n .c,u ih.x:a
:,
flnaJjtlij a o,,sticnic utu,ns iacnuih,,, a nqio:t;.iittii hcr.da
Sotietatea tic consum nte, in acrjai timp, o sociclaic de solic, mentalea 4egeriios indMduisIe cokcdve flntregul sistern tic
tidine o sorietate dci epresitmr. o socictate pacificai% sb ,odr
titc a ,ioleetsn An, ,tt ruin .c fidianul p.wificat
e
I saloji asic- Intemeint pe accacti idec, existA in ronsumater an
,t,,tinct Hbisdut carcI poanA. h mod tct-naI, c4I.v scopunlc ml
nfl: .
L ti;
. u 1
i in :,t tb
psrferentiale mu r,nj al rnasumu!oi flirt ,flrflcl,ec!e ) it1
a , ., U! .4! t_ :t:I,.,. i ,JIu I it. bitigiri .
imc can ii ,c!,!?InI it ,n.,Jni pmtlt in mod fit cr ,f e Fr .
:n.1;. iI?; \zui a Binc 55 fIR inI.,n t qafl5 c i,iom;,hii ;,I,. d: , 1
...t.,;.:ea V ,it. tit q. ,t: buntqii flu e%tt P< IC C p1 u i sfrp! i txit, rc:, r,,i c :kp:4tv.. r;a :nuif
,
:
accdienIaJi vic;lenja poctacu1ai; pact area vielU coddle,,., sivejc co,oicnte tic, satIsf.cest
tic b,,,tstare pun care arenstA
sin, omogenc mire tie pentns c .,rnbe)e sint Ia fel de absttacte ;i $ocietate seJusaiftc On propii ci ochi), prin care Case reinsoic
arnheie ule: din miami i seinne, Am puini spune e1 violent., I poate tn nwme)e railonalittii condenie. In acen sens, aciastg
i: tacit nnar, ant htnc.dat in v4;da c.tkIi.iti In doze home tiolcn ncexpticsta irebule sil at fadi w1 reanalitIai Wale ihl1e
ncmsnc dc.pre ainend.nza: :,I,,ntejcnl:,
,., I. tfl .: .:ni

n :fl) a ron;Iira 4pcrtn;l
. 4 iolcc*t fln:rt fl,
.1: 3! , fl: I tflt%**: it flt$tr C Ju 1
N .ertfl rdntiI a cstc n.j ,,,in:. rh a c:in.ic .. fir, ;,cscta, ..nal,,..is iifl):i rut,

:3t ,:fl? .,I&c)r::., C iti lfl.a; ,rt,ca:iLi Eq flIrt tC nrc:, Ct:

,i! !At 1,i: era a
a.. #n, mu)i nj an.e,infser pre a a cA privnte chin. echiiitni,i dncct MU adicii in.. in uncLe jiii, dat afloat cn,itnici
iii
stnttturilor bndMduafr ii colecthe, acest p.cUu pc c.ue frtbuie sile tietvol ta it san supnrieivolta te, tctc aceca . contmdsq War
s4 conjt.rn a, mice prc4 asic cntat prin intermedlid violeniti
Ct)fltUYa**t, nrndion.t, omoqvninte. Arrast s4c.4A no
t fimdamensak ak abuncbnfti (i mu numal a
kigice). Este probleosa fonnotor multiple de AWMIE (pent..u s
dispat34ilor br socio
e I
t,;*il
?!t2! Pt (t !rna i,flnt fill Cflrnprfllfl;tC ceina (ernionul liii hukheirr ,*u etc \%tMMM,, I!p t:tur 0
. .. :f: %CXit i:tat : in cost,
;:.. I .,l*irs: .,.,;ye;r, nn,.: ,f I. ., ,I3:tt c li
. $ I ttL4flW % ! iittgA sit
I
 .1,
!eq t.
j
4 . t.j. m:
M
1 .
refri on Is .;ionaIiI;.tea in.utuliioi sau Ia evidenjei trAlt a care e reali7e.aM u-ansfonnarea. si si te temi de recitidesceni;,
nonnatitUi, Inane care merg de Ia distnsetivitate (violeneL sti,kn4ekr La be4ug Nit trebule deck sA adinki penitu o dli
deincvent Ia deprrciWtatea contagk..is* (ob.%ealL smucideri, iposoza conform cireja abundenta tn,tq flu e%Ic deck (sta este i
tfl.C;.re c..!r:i&ve cir cvazjunr
no o,scm tie tnnnr,ng( ri do in lip non jwntn. .1 intc!egi t
c Ce? I I 4C .Ut. iupfie. it3 vu4r, . Ii alt arct. asptclc ., ar.-.lc,n.H ,onyt, ingcri wi;dc I mai mull 2dI2 ni putni :fltv.
. . S :,,t dr _f:rr.k>::t :nitI% p.ii tucn!e, nui pfla;e ,aspundr dcrit nfl ,wn tip tic rrnctc:.bl
c in td Jul. publemti natal de,.ecb,bh, it fundamental, eiberacoaret ,. cazul nostru, ,cfuzut tinci ,,socwsl de consuni
c uor s te adaptefl abundenei, spun Gadbraiih sub forma lul vIolenri *1 erosaadc (disinigere ,oaslW a buno
tcgli dorintr?. ,Jd.ile noast,e slnt icudtZci,,ate In s&cie, it)
tiler materlate ;i cukur4e) sail nonvh4entl si evazior.ht (ref u
;fl. %bI%tf in ,e ) Cf O!2t ill reri,ttit,il tiu fl Set(, tnt iinestitic in pr&luctie si ,onsutn D,cA
!n t !j IMtttiiit uhi*ilIOfl!3 fe,, Ijiwi late. ,.cnnif, ioicnt :n Ii tic t.cc...ncepw. 1J.w ;j,ttglm::.:
A ti : a Xi4.\ :i( t t, a tic tbu,u1ent ii t-rtIe.-c.. ftc 0 conSuiligeit. attluci accust icbiiz;,
dcnn,i,stsii ci singnt, nn.It. c* pleiiflsU) Jirctc al detinIt tic
tecc tie Ia sine, Sc bnjmne in mod logic Consui.gerilc v
bune.qare nfl a chiar atit de tircsc In cat contra. jadWizilor in.

It coruestA sininefonnulate, inconstiente, ilizibile, penn c i vs
Ic-ar (1 ath d grcu s cc obisiwiascA Cu ea, sar arunca In belsug cu etc aIbadcA, tht obiect, infnrnial: suit aceleasi consiTingeri ifr
tr,:H,\ *1ifmi Fiptoi t,,.$tJI 1r trcbni s4 ne to ,i 4 presimtini r
.Iihnidi. .Ie necesnitti controlat In fenrire, uk etirii intatli;.,,
., , tt ,. nil .!tt!, ;h\tw io, cr,tr
.
. ,,tnt. tde,iir,
.: ti;c. ,tt,e::t ,,t,,i a j ,tlrd*, ,I,r.,i tlOn,v)flt) etc ,\ic.tq inlnqirclarc or.olncA b,st. iec Un en crc.! fl.P
1
P t.o:is,,: attn imk
ii:, st psiho1ogcc care I) St .15 c)cbilca,i a an nhel bane proftLfld flflt, inlerpitL.1 pci)!.

are ,imic dc.. face eta domnia libeniii. Lcc,cul neo-liozofilor nalioce a ac,stor frnome.,e aparent aberante alt societtiIt.,
dorntei este ,emnifi.,ativ din acest punct de edere, Nil C vorha bogatC. Moralii despre care am vorbit, care Sc vor, <It asettie
de. ii de a.$ h,v4 3 pr a,neni s fit fv,ici, s C consnnrfericirii. nea psihologi, vorbcc Cu tn(
y s, k mi ,Thunde, it. (it, tr despre vwvili.. El inteteg Infr?
deaa,n,i pi,, rig 0 inh ,cnct.u ,I. mO*!ti,iIi eli,,rrs:nvtn
1 4 ,flflfldrI Ii
. $1
fr LEnin , rite stt p. ;ale. it; looiva Io, dcds Sic jt i
.t
. s t n.tU.V:: I II ,trrU1,
*
n ernalA rc., b1e, . Ni. shift,,, 1,retiti pcnt a Let ui, C
C: cou ,praI*. ( .iectl, oLbind. flu e nnba despee un pin
care i.e fac nita ru. Insi tell se poate de Inpedc &i aceag.4
greg. ci par ,i simplu de altceva v1noe (sA accepam tennenul) se adlncqte pe mine, a crctcni
AmbiguF.itea abtnde n;ei ronsti in fapti.l a Ca nit uiitX rabundeniei. tin gigantic prorc de acumularc piimith6 a
hi!. <;kau,tt Zn :
1
acvci tifliC t PUt (I ftoic (al ,ezolv;ij teniju ;j t4novi:iei, a ,cfuzuttti btnc6oncat panild nt ;,;n.M;t t!e
::r7: ..fl: 4.t,...!s

:tt 41 flt i tie ,no,-,li ecp:...%i!ine ,,i ut sitisfacere. L.r ;ltcl (Oflttfl.ifl. tt !
t, ttA.: fl:.; tfl.t in, II I pt in to: t..t aii,nv,neaz% citt,vct,iti,iea ncIenr. t,nj,tiIsis, c:tf,; .:;-uri.lr ;..
,,ou .p lie 1 i,,
, oyt4mn ?ue, de roflsuiflgfli coleclive 1 i tic gate impo;rivn ordinli Ensesi a terickiji. Nu lrecinul. carlijia saa
no, sue. _Rcvohflia ?.bundcntti flu maugureazA soci.,ualea ide vreun alt stigmata) pacatulci odginar II fac, abadar pe oamenii
aM, ci, puts simplu. face trcrerea cAste tin alt tip de soclttate. fragiti In faQ. ferlciru .Ase dczblne in chiar sinai abundentel si
loraIiMIi oo;tri ,,nea .4 weast prb1eni care tine
#1
rr4uri
1 rieIire glacul impotrisa ci, (thiar data aceat mu;t.:nin
ii.

Pir tni n, en, thi til
:
apa.i IntL flu air; e erntialnl. inn1!id. ..d,t oa.fo: 11i . :rt. 5.n
eIt,i,*.r*.t r.i.i :1 hI. t,ec: sin b4 roeni,iIitatca tie
ci
jhtt!ilitflk :,roftrnrlc fit so4c In inniti i414mij r
.:,u,, .t :t.ur,k
. ::tc : etrp!ngi cUlk titt.4!Cn (I pindi,cc tie ci sica Iu.eut evciluiek hi; rgci.
2$ / &detnl, 4 de usia.
Mas medin, sex d divnlmna
/ 229
di,H,ttf. i:, (:: ,: t,!;,u\q,c?;:r,v; Pt, clv a wiri.
:p tn ,:,!I,tt 1CQ:i:fli, inreal Ca ii rcitgtrhra;us,,,;., ,)ng,t :,
: nc:Iar.; ae%.,S. flto!
ck:.una dephoc i $vflve dmtre on peodas oarccare (object,
pzc4Uer.e.. in.n,ntcI,n dc i4,c,i;xboc tome. ftu,q)I, OtI1IUNSL)
Ott
him tie cnnsnm, s-rvkjO ;io satistec. prUl indnares unusa Ia scI%ii colective part tot e njcct ea ane*tezice, zimbee.
deculpabitinre. IubTiflaut psilx.I.qic delerqmiitul tln p,swluwh

:
:. ,,
tn.,
t!;iwr n z. ,u:i!;eien,b
(IC 1
:..
if: c vj 3, rfl q.n( ,*t,j*cfl:?tp e, 4eo ,,ttf tflAt) S tlt t1L1 11)C
1 slnnn,i ik .anijo.
. .tn.. f,;
4 * , cue n,, Sc vinci si .,n
fl.qjfl( ti A1WVM NIU (a <.no,ii jxcilio , ice. c;eIo,a,ur. tmhw,nu geili:. icr,.
4
tL
l*th ci loq bliest tin ph dc tOnIC semi at. ,Sarc rta
cciiwa*tU $ ratjc;nalitate: ci postisI eaz c IrA iqire, in ewe socinasas tie tsbund pwduc
(guise impIin ete in a,g dtoan & 4 34th
t f0
t t I r;tv2L a tbjn:hi rt, n! 1i!itl flack un
fdrd v/h,AS, 7 i uftukeatd
1 mios * frn.lud nd antklo i,S In nnny, ,,,vnntT
fl c,i:.J3c ,:,I c.
1 rt,,Va
,
ii aijaS t: 4)i ist;; ,.flCVfl!C :fl1 i,.Vfl$?,: SWLtPtC(ist Un bger mt :nai g,,;
ncc tics! i:n it?;,;.
s;, tti4 ..4 ,kit :eV.i ,i,de s nu ew,.e dr.it poz. retor 4Iependo.ni tie ..bnndcn Pt mm;. f4ci.Iitrticl :.,,
, ,aA;::at,
&
(jv:Iate: flu e;ist tecit dorin( jar drninta nte rnnbiwilenUi) , xloase. Putem sii
4 asiinilSm de&tuIui economic (imposibli devon
ti..:e si.ra. po:mi lan 1nvcr s ecf j,icafJ ,ki*nfl. eep:u,wlj tie labitizat, tie ailEd) ,tntonl nonior treterii (poh;uv. ini*ecIti,**
q. I:., In .a ,..,e ,1 e
Lucre, okieei it;, edt .( denti.1, prnrniscutttmc. no itak a be Inuhi?. q , m,,tir.ti !.: rt; , ,
t *
cm)i*inL.?S tumul lul dcpisrs;c en muh acet dcli is.
tni -un moran poumtia tie :ingoaA.
2. Societatea peate incerea n fWce in mod sistemaije
:\stf1 puirm t?inaui ,.ceast pr..hIenii fu,,da,n4,ltaIi a violen ieflipertze acrastA anoas1 Ca iiujlec de :

itt i C
ret..,c, a ,.nqu,i,t) c:5
f. tr,t si , dl ttI ;.

amid,,, I: mW , ii, quth: tic 1
tC
W
:,
1(?
U ( ;,C; .L.,: VIII, f t:e s:. 4 east:; in ,!lflC: t i ii, ,
c ,t:C tkt 1 ta v;r .Iv,i. flu
r ,.,
I,luiitri Cl ,,aun,ahu ceo ta ceilin ailnaral disu,n
dih,rith It cn pe are .> genrrea&i dr. Ia, penua, exploataita, Us,
2 on lax intclectzal at vinovAiei, canctaistic anhllnh(or
esc en.rgroa b act 0 nciratIvkSUi clogiptci, oanisL ocuIIatL grupuhi. o
..valnare tie schj.flbv,a1ov1e. Sau, itti niult, ,,.Imto,afofl,: chih
1 I
a .101:),: k .O: V4 .flCU l *1 i
1 tel .o be; I .amii :;, iei cstc ii:, plc OflM em is. epa t:ini r: lot
:V b t;c e I, :rr :t t! o:j .1k t( :flti :r tt ii I r 4eC Li:.:.
<i nnuhii u ca hr.,n cula.r,fl j :Incct Ie titles .ic cilecliv,i, ct4
it. diul ino.ajuil.wr in ,ad$&v4ie. hnpoiva impcrativului Ci
altceva dcclt s recheme, .nai 1 ,rofuad IncA, angoasa, cAd act St
pioducrivitMd.colsum:.tivitl!ii it;, Ia supi;6A distnichvitntea
,netaronq.am culturi l echa) ea,
..4. t.t,t; , :,t;;t .tt :: :Y>t .isa.i InU!lati iito C., 0 nt,ti ttnzun l ! nncesml
. t4. C i it Ca,12 ii, tim
1 :l.a, jsl!a n a tnt
I (Pt :i..y 7w?
f .*! fl :)C tl flt :1: ifltni :,,tr;n )! 0CC priii !t!fl:&Ie cltnr.tI, ,i .t i,vc:c Li m t .;;4UiI 4
di ,.at4siaceTr plamGcai, deci mu-an sntem ,le inscituW pozitive. t
care vnrbnm La Enceput.
V an Vt lea tsrtqi r as. cur,, aist moriel e di consum , sot it tatea A,este clou mecanisnw de reglore suit fn;.rte utiw. f%r%
; ikut pnfl rait 4 I cui moz,t,i 1 Ivy.uu.nsezc prs eM4
Ii or q it
,.,.
,; 3 tnccj [ii ic, :r:e jetit
litic ifr vflio di
>,
;rnp, ivy. ,ufle .,,hvei,ivi a aI,o,,dcnet it, v.lcntfi. Sart ax: nfl

1nti-aIeL),, pcriin: U impudica poteod alul tie ungoas il acumu it:
4ifel. s glodrn pe snarginea subiecwku si s deplingem,
Is, in o,jna r*u& login a,nbh aknka dnthti ,L dcci, din pier!e7 a w.a
cum fat Thif critieli, areasti ..fuudhase a violentel, ..angnnaju!.
r%. rn
c,a c na j
I: ;: c c.t4:,
piofilaci.. moral:; i tociati posibilO .au. 4mp.drfr.

A tnnr.3?:t IW dcnp! nic&uri: kvirr.
p;ncmnati:d. %Trebuie cix iincnj 6hzlanc se ti nflut .,: u.:.
1. A,i:eI. kites to4:Te log:ai (sotericana) a utmi moiel pain sjpaItigni flu, vor regret.. vrcmea tind ,,vioknta avea un senw, bAtain a , hirna
sin st pip.m. i qoji ,,rr del., .1. jp* net
iderr. a4i nt n,
,It pnstabt tiolesitA iiizboinicL pitrinrieL pasiom ilR, ntion:, IA In unn; orrnl
fl a*i. tfltt. *).,,t.uvi. rfln .onk 6. nsk,:tr flat inIenia
.
rinn:I? tic
c.jc 3 it,, t4,iec I h s:,!i .t i .1. t

Iec,I;i. ci!!, as are. ,, 4ua a : q:% :

230 .1t4 Ut C/?
,!1: nriw, sc dr e ft.211t
.. . tt:i dk
. .t t
ii.. ire.. 1w 4 ,,nsitttn,t asth. Qrn.ioanc ane. Vriine spa. it.
pnncun oniulse. Mu dc main
0 4,.1 t fli .1 Ct: f: a !,. efct nhzr acew,j lest,.,, .ktliintuid. Pag..bc do milioanc ifr guleteni,
fl(..k ln,c:i4t! I, 3% ft (rate/c I is ,yinr
-fl :.
$ ti, o mcdi tie flaii. Recoin ..ptovocasnlor
flflfltthi C. .).w utbaic L c.b$er%ttIfl flflfl 4 K east VO
ltn. ,:n, nu mth e ;4,iar istoiiv, .no mai e sat ,31. rituali Sm,
Montr-4. octombije 1969: wave deronjini
idcologer, ffir4 sa fit. lad, tin act put deo singukerltate mdlvi ma izbtwnit marl, hi
duaM, irehule s observAin turn aceast violentA este legati
wnia unci pete a politiIor iii a pompienilot
Dou suit de sofed
stntctui .4 tIe abundenl*. De aeon nile ireversibilk. intotdeauna do taxi nndaliznzk sediul unel corn pa nil
de tnasport hnpup
imineui.i i alit de fa.c manIA pernrn 1c4, ends dt- (recvente i-ar dual: 4oi moI. Dupa atest atac, r, ink do dueti .mt
Indrepts..
(I J.i! .c:!?rie: pt.ntr. ti hi are f :uiea chiar in procesul ilc spit central ora#ului. spigtnd itrine. jeftaind
mwzazi,,e Zen:
r :tc, ,fA: ,t:iipU*:.,;,
rare tic:.,, c cIc dc-ac..m .parge,i cit band 19 agreiuni annwe, tn-i
CYpIOR Itru: .Me
t&,-,: .td in ni u set; ;vernh,i
I cicl.i. .nstru nmliime tie prgen. In 6th. ampIotli ft titOr
,.e:
even,:nen,e. gun:r
1_n ,t%tUfl4IA ::bi\ rnd s pus anitac, in mre 4. alerrit c a rechjzjrjc,nut
polxsin
)fiflI n:StLn WflU. .( .., flU fH!ifft e U ordonant dc urecaga,
pane elm tuncua r;rsbolict ptni.&l. inajim dt a se attic
reorhi ,1Ir-un obieri tie conswn. Cthna din vila Polansid: cinci penoanit mal malt sate
mai puPn
celebre asainate intro Ala cit pc colinele Los
Serge ttntz (despre The Chase): ..U1,imele scene ale flhnujul sins Angeles.ului, dma
care usia ese soda jul Polanskl, reglzonfl unor
tIe o amenea sMbtirW inch, penti; pdma onri in iaA, am iei flint sadn.&ntasdc e.
de Ia vie cu miinik, i,emurtnrl. In sMile din New You uncle
Uciderea mud idol, excinpiarA pennu di matniahzeaz;
pdnuun
!mj t:Mr .e4 :Htt; ... rci.a cLflt prtn oa2l zeu:iti neinaivttutc, fel do i,onk, fanasicL in chiar detail lie ciirnci
ci in TJk-*ta Ci t
C: : 13r,.nd: q. Mrk, pt:fl in. .i4 lit %(CnIk a,,,,,niee u2saturi ale fllmclo, :tgun.5cn
inin .nfl; ,
1 tin care nkcesu!
..,.,
. ::n,f :.:;ff
idi. ,,,!i,gi li&*:
;VCfl, gloria ictirnelor littereqania, pent,-.. a iIaircaz%
.
nfl,tctoxd
tn :,reqe, ie,Ienw. in .ceia,i dmp sdfraTic I
inqkonal& Ra obietsi.
evidenu i nruala (midata pc modeleie.pntacolirc
uttpu.e $
lube rh,: Richard Fqwk inn impure qlonnltor cit znflnnlere din mass media in acest rat, firnele lul Pobuiski).
CthniL Ca si cea tie
Chic4. Sod. Pune rfduuri i imoNliacarA opt fee in 4nti de Ia unintsita,ea Ansdn, ne-paslonala, hpna de
aproxnativ douzeci do ani. 4o1, fr exetutA pe jind cii iovkuri mobilu,i matenlaic,
nehneit,at in alan. ciitcriflorjuddice p de responsabilk
do cutit wan prin sinogulare, ate ndi
bonala. Ciime nepxenw dilate I totu, .gfr,ditt
d&mink (halt.
cinasia, pina Ia mimetism) tIe dire ,nodeirk medtke,
August )643, Oij, %;is,,un,stuck,,r In arhitect,,r5 cit laUnivtrsi .rflcc4nduse
acce.q, talc in aflingcanMni San In ciiaie %imilarc
:a: : lrc: . ,s , :I,e;sn tb pus ii ,rnci sinmai ae.t. ioucideiile pnn foc, Ceta re Fe definesic
ftf. cit :isemc
r :!.: lflCfl ,r,: #j.tflfl;fl C.jiiflfl.I,l L,ii1itfli
. ,: esic (oficc;t,a I.
;c .:
S n.,ng. .t t: specIaculuat de rapt divrn.. cit firnd roncepule tie Li
bun 104 CiJflt
CA crenatU itt IMne Fan tIe reporte. I se,ratj
hr li9wIdA 4;i
rn: 3)! tm:: :,:i 1 <lupfl htptl Cotta Iimitdc ioicntei pnttn. Li dtveg.i .,t?rrupei dhflt,
1) dc prntru
a ijok nit jsgmajjnii)n.c s-a desf3lseart neme tIc :041 multe zilt ninsgrr.a 71 a spasge acrasI4l ordine ntediad&
en care slat corn
chiarh ennui orauIui. Cldirea zinruhui 7liuafe lost luati vu pUce pdn thiar veheme ma low asociaki,
 I Mint medi. se $4 .IhM,t&.nS / 213
1 fl,,,,,,.
hit Jt*nt.n
valod adatntc, critejil adewnte, care pun
,olidu.e cjesi npu.ze hi tao.! forn.;ei) Cu :acrs t libenatea andn tea
w fcneniene tie autoritiit cre&qia inaintca prn4wtwi. coflprf
i,,!.bn lfl.I. li ea fl$31:
ljsi t.: ,tt (ernn.ctueie moderne de nnn4olcnt competitct t..i. Ca em put simplu sim
. 1 pa c i lcsrhis. caic
IP Ls 1 i tP
.
t *ft*$ !1o,.
stt,otver, tie k ptih
r4elini In hippies evitA s Ltd t*, cclorialtk ace,ta c
a pt-n !e rnuz4a pop toate ;,uln
tie 4 ncn
0 tiai ui. ,,flc regu lA. a hare
ci,mnn rrfu,ui scw,4.)izrii p.m Cent (C fltfl C him,, oricind $1 ononde, gY.r s is,
.1 prn
intncsc,e
,a1flctp.u ni,id,,mcntt.iiui.
refu,uJ mnlregii daci c$i aprobat sat. dezapmbat, ci srngura
iii, gho .ooIeInpos1ar: A ahon4e condi(ie exprcs a
,.ei, a ttiii it:i M,C i.4It I a ceca re 1aci 4 nt ;dectezr p. ninwni.
1 t,t vbltut 4411) Ut jiAeiit, nit vorb IIzJ)uflhi all provcxa iintdli,*i entu
3 tot ziaMnu) Luai .nc 4 itite.
a teii
,v,al wivi,n,,ul societVi tie cre$ PasionatA de societWle pilniltive, soc
tere. at amnutiti ieiatea de consum Ie*a ret U
Fonat pitt htanfasia:e ca noun .,rdine rep perat imediat in folcionil ci. ca o fl
reshi In .-nt sens. g NegrO pi ,t,fenjri. \:s
01
1t 14 OWIt tClta 4 ii,
ji P tO.*tt (Cfl4 ,m.ntle ..no,nict,, reprvzint hiploUl, din pntt cit vedere socio
ioinl tic j,:sef:,to,. It,at,)icB $1 oake,il, pe logic, tin produs cit
ek: a pa, it. Inpioiii, pe mx al ocieitilor bogLite? No Rilit ci, ft. pir
1. t,)t, itnalitatca 1<i orion.
f.nstI :.t k4t*ni
1r t4( (Mn Sot rnlizant. Cu pihedelismnl br rolorat. nite
d. . 1
aix Sc vre, nwrgmal Ca e PU
4t sit h..
q j ,btk i pCU. i6citi 4,,t t)nL
runt; /.asfrsitaiea viokita U&i p:&.a
. nt qitpti I far ,alt tag dccli si exacerbere anunifte ta*c
tu ale sod etflii ta
ace,tA vlole,,t IaretA :i Cmt w.lirsc
0 ;., t j) et ri: a o hid, tp!:e impo..iv:. El (linT au rirnin condionn de ineurnismele
d. ndurin,f.o Ia pan fundamcntale dc
Usm. (.eiiatU inping p:asitatca .eoet, acntci sodetW. A.ociatitarea
for cue conpsnitar*. itihali Thttrm
orthntrat (ii spn ele
ftt;sl ii mr. evon., in ,ee:t fl-i prlwrltc. j,ihalic
,)s. ::tt
.i .?C%li:i S)4)tIati cf,uc 0 pcw
tk tic nutr 1u4 Mct,uiaun. .ICt.t%13 !CU
l tip
tct(:iI driet n4iincIo cX w revUe Ia scav planetmi. sub sem
nul mass media, lundi orale,
ix prpt hi C: kncic.
ct
taciile. ,nuzicale. a Itun -oinui.iarii. Itun cuteoa
ta rikr i hut 4,
.i .!op;fl1. trin.sflco crisdc& Eid dinainita tin vztmIe i ripograbc
i&ti. Ia,nasi luidri,. e a Ca: gi. Es ptopovduwsc
4 ctnn. a I.43.dIsah1l pa phniiit,
vgich.n!e Isinduse ii tub abolirea vonrnrente1. a sistemubni dv apn
n i a ft,nrtiil,,r ruh,i:
P dnIl tn,,,It. ,, B i,,vt,tflarca
.-. flu tic. prin NM.t. dent sA ud
itc in frnttfl;i nial muli %V.flt,I
: htpioh l cntiiuniuttn
ln .v,i .,a a i.- r .Ii, r;niv puini mistici cees cc Rlcnna desc
rn.I (a procrM1e cit crc.tere si cIt n ria deja at athe.dadeduese,
.:o,,,w-,? Nti slot & nid IeneIi isna cvoh,tle obiectiv a tinel ,lrirn,ri peflofl
gine. int l conapic 4lt d tai,,c4cr,iliti :5:
.? Sins et , qiI,ociwt,& ;otrivit peni tn a dim nw261 in jinul citlul i Al supracului) au
nig e ptn l to ,,amhiant7 de grup.
,s unz,;i inucg. nsi,ne sot jaE ,iia,
dow ncr unde totiI vine tic Ia ceii4i ti diftuzead
t, csc eu l decw lenci l t4ue rcibld. Stiltil tic
.escd. ciht unn nil .1,k.i !n.nsparctfli afruthi cAndHI al Iipioa)
pitt ti srnpbt. until dinire mult
i oraova irnpeattJ :i!
:1r4. .,u.,n.tj ;ije srcrek,r ept1 riti(ii, al dew hlderli, a] ,,clldudi cage este
inke care cflntatdtauna acela a)
eruilnfl, in a14a :umu y;en
m a foqa a,adkul in pn$n? (fla
sen fle decpre regrehiiaea si Inflmtflismtd care 4s $ot*uluI.
t fanneru! srrtfis:
I. i. C, g s :.),,c,dcr4,n $3tInt-ittinq a haiti
orctini cent Ce
uiumtThor 4 comunittitor hippir, este inuid sR 11)4 ,tinitui,n
,;u ,gt dt-it snctrnLvfont 11
ci acestea nu fat decti 4 tepercuteze. cxaldndu-Ie. irespon
rcsn <I av.,n, tinn sennt ,+ tr.j ;i h,I,i, sahdi Jttfl i itit.ndlisinul in societsitea modcn,J,
flotile, hirbile, puiiI care
tLflt, rrtiiI, h:tt .aa cfl) indiviziL Pt scurt, ,.Umanur, iimt cit societa
strurnlar. A fl h inseiiitini tea productMsth ii cit
na;ntr tie taut 4 th a, ic#n
-
ebtesla tandingutui. Ii qtbltorc,te lit rom
p .i omulili. (in on, Ca,
e bicearci% t.niiMiIr cIt !:nint
7cutrr($n
at fl: 4 m,;.i.r.i iu,,u
j t ,sha prjvs: C. tare
nrnin Ia jerartli: tin
s,nUn,nta&t.
in care lit paIrlt aparentc ann
.(dts Cle mu perfecte. mate tr*sitwrile strueturale dom
L. jnck.W*
9 .ncsignt de vhu. Cineta care inante ale sock
are
lath rnc,daLc.
 V
$q.
Rit,nan, 4tind despre tinerct ul unerfra n, arninteste de un *1 energeticL Nu vine din efortul fizic. Se vorbetc, deslgur in
stil wtkutt de mul jueNa
.
, rvferir nlo-se Lt macicicle cut mod spontan cit ..iisip nen,ast. cit ..deprcsie s tie c,,ner4e
I., %t,.i is Mt .,,
Kw akw;I voctitule 0 ennui
t.*::.,
psilwsomaiica. Acen tip He explicalic face party ;,curn din
. nijteunti. bOg.ttS: a, e pnctica an
cit msi si se afla. cit akfeL pe puma pan a xiArdi)I (Si in cc,..
Co,iSuni .tez1mu)t In cadnd pouascskzhei
. Pueblo este o popuk 4k wul tuturor congreselor). fiecare at poate baricada aki ala adf.
blSad& L4new,itoare. trh,d ;i vnu1% unindu ie cu puiin. MiLe! . postul unei nol cviden(e, en plccrea posaca cit a fi tzan.sat .ie
stue dm1a
prin npottU forni.d al prnprili nervi. flcqgur, acea2t ebnealii se.iniflr.i cci pv.t;r.
rito t $: k:z,a, mu . :dfl; a ci*n$rnu!ui ckZIAnhitit.
rftuul hirru (indeplineite a teas, h.ncn: He ntI,itot i n;hitu
91151. ,tdLfl,: vaobsnta $3 conttteflflH1& (frotiak
4W Kwa nonvInIcn(a): aceastl socic tate care se prcundr fl prOfi1r
ki.nfl, ; o suh:uJtunl relacat, eufoiici defetis tL a
$ hipio6 lor. continua c*tre abotirra efortulni, catty rezolvarea tensiunior.
Pueblo, i)ar ktMe :.rcstes, tie indrituiesc sti rrede.n cit ;aa
corn cane c. mat malt nurint i an mai ,wiie itiflomatism re. dc
i:. : ; cr,u i d, ci. .! nv, e,t,n I igttris Sc Lapi. o sorielKie a ciiesuIui. tensiunU. a dopnuz-oluL onrit b
..
V:
.,
t It Ct xn En fwr uon;,I& Ecrrcm., adc7ionii
i e,arezn* refhzuh so Intihiesc, vain banda Sul Mocbius, piinn-o lantul gcner4 4 sathfacUitor IclLz un rle&k din e An cc
sinipl rsnicjn, lay ide dnu* mndele se denol* 4 unde echijibrul individual ci colecdv cite tot mal conipro
mart
A in arli conceit mIspemIsmcecondidile tchnicc ale rcalizthii Iui tie mulfipliri.
1
,q, ecic,esk i ..,rciinii irwialr nho 4 %*Bl
cp,
(ti ii i Eroli crncumitkd slim obositi. Dierse &nrerprerri pot
?;Ie enqt .q
1
1 i:h,ik
1 , .1,, zdcIe no.,strt, inpIu
v pkn pcibosock4ogic. In Inc He a eqa)irn ansdt si .1
.
a ic,cn,te,r*fl$s,flu)n Ca c:4enpki, .implu
sate
l rehz He a It atenna coinpetitia sociali (econornct, Mat utar*), proeesul de con
apleca hi lap. Izant&or censtitule nit evict,, in sine.
sum face concuzenta, sub toate fOnpele ti, mai viojenta. ma) acubi.
C) daie en consitmul. ne afUm in sfindt intr.q, mdeta! e Hr ,n a
I t:lts,2(s*
rent ginei aht.i, totahtan& GUV aci.ion tetS Li tonic ,ifl%14t i1t
Exta ,k-acrn, o pis.bjeu; moi)diaLl a ccom,nc. .d Ctn)On$cnt. a! clorh4ci, at corpdlni,
obosel il, ;tsa dup cmii .3 .rrnoe)Or i
expt o 1 roblern in .ndial.l a founetei. puhiunilot. lucruri pmduse dc-acum a valoare cit schhnb in a4tat
In mod parado xai, tie it
e,, int, p:rea)..Gtt n ).,.e:,I: , .,nIein neincetat p.oces cit diferentiere i snpradifereniere.
ir1 inronir cUd,it este.
Ifl (U 14 )e,tt;t tnt tfl,tfl ..I iii Itpt v .tt am Putem a,Imite cit asemened. intjweu,t .u t:L,mb,t, ek I
vo, bit, up.
< :tt. bt 44a % it,iia hi t tfldt. 4n c. in bc c impact. clup rum pretinde _npinitic. r,nnd
dcp*ea :
fomnete, i a 1 srnurfr, ende.nice. inarca probleina a sodetWor sadsfucile, aceasti societate crccaz distoniuni lot ma marl,
prr-indosu*4e Obor:Ia, a sin.Irom relecv atit In and indivizilor, ca i in ccl al ntegnriilor sociate cars
al sodetier post
:4. :r. p.. t: *
npu!4nm...tii!. w p: c4 mdc. hi ati

liipt cu imperaticul ronctircutci si 4 moh1liI*n to! IiThi ,,tt,r ,
Fin tilio . \. n .
h: ,il tic bujr anahiz,4! si,nultan. ro impenetivul. de drum nztcn, hue, jot l,. , c: t>
rntIneuu.. at :it1aI< Len, nuenc anomice a cAmr recnidesccn rnizRrU pH.c.rtiloi Aflat lit hitaa azito, cnisiiingen ;wern,
tie tnarcheaz* :poa. 4e1 jowl at trebul s* contribule Ia rein! indiyidul ccdeazL Dhstoniunca sac IaI a inegzlitI$or at adaug
vfl In.. dinnrciunii interne dintre nevol i aspiraii, penn a tce dhi
q: VI I I.n t ttt ..flI obirC. taceac aceasdi sonetate una tot nlai diparatL cleziotegruci. in s4 L
cite. sit
ji. .,.:e ca &.t.iLa masculaM ,.cUsro,So, C. Oboseala tsau ..ateniai sa C agEd inttrpi ei:u c.t
rspuns sub Ltnnia until refuz

pa.siv pe are omul metlent B
Marg4ret M.t,d (19fItJ97k). anirtpoIo a*ne,lran care dl acestor condi
ui
a,*wliat count. cit cxlscen t. Dat trebule sa observ m ace,t
.sefuz pasi, tnscamn. 4e thpt. s vip%mtd iatnitj
*:.
,stfe et
 J,..;,.. ,..s :,., .k .0
Mass maka, sa$div.rthvwnt / 237
1r tic. itt rktpicsis $4411111
pi julie alteir cUt po 1w. farin a coiweni brusc in rcvoll dnchicL aa cut)i adem
e::ojrqftj *Irs has.., Si ab si reenm, la pncipiul tie wnb
i onst,,d.. :,fl:
;tIce:& Oh. eai:i. skprcsia. nevtoza. se
.:j..,fl; !.h pci ericind couverzi In
is. $1 Tis lI1C. t,3biw,talti cVlS(tanflluisi)(Itt4fll
bloc luna int. Molipsirea spontan& total, ,,n,ir
puct al inisearil din mal nfl peale
if inteic,
osul de de
post in Iia we vi in
s: ,di cr Is, s,u ew cttpu iar, coca cc eracnn,idami drept a s,tonic.
ru .1. grcA Luen,u, fle frinarea. do C. kliar n,te, ,
.,,ikwbtq lown.,! m,ncponir din ozint gencralirata en, de Lept. an pote nflak de foe
sau cit ..phcusc.da see acthw In chiar
!.ni fO.IIs, .it tslc.t $i,tt k.,Thv reemnarea for, in nbo,eata jo. in ieflnxul
tie !c,Ta,cn p;rWi. ,innirnntC, n lot Ti imcdi,i a hit
n.:
1 irs en, tiisponililftatc. vu alto ruvinic N-a foci
.nng?ic hi. ;,rni.t, .asc Sc dcnolt in
it pirnttn ,;itl nfl nnnicrd, I:;
Ufl ct,re refluxul awe at unnat cvernmcntelor din
* nttI 101, m4 nix ate nick ci a
flt 1
t
o w, U t:imcu, uo:ji crIoh,!Aaw titian,
Li
,inveniune inex pbca bdi a prov esulu i. ci cnnvnk unti fonne dr
rnti,ti: .1o
4 ,tinlt 4Ics(h1s4% fiity-n ,nod4itac di, cnnz
rt)., flit i;t- .i p.nns:tr
kt:pr.,.cu%tii socie txIee.4rc
s.pust
csea rc Iatcn ta
diipodv;, esw siquraf.ninJ tie estivt ,,coinesiarr, di- aliki, n-ar trebtu &i aibR detit
snte rare potIle 6 conn. sca t uhi,n is4eie:
st t&i fl :tfl4l)i(( ci desemnraz muttipirle (stint do refaz nipte me,n
t.,I)di! coitlringa
i
t d $:e,flsiAte getietaIi a entan den
1 JpflIoIdor 4wt,Ie .ittuu practh;i a ,tc hi,nb., ii radiralci.
it Eleul I 4Is4 ecte tel ca. c
1 S
,.ash, d.tur.uI iroliso,etui Mun
supo rt, Acesici, fluid spine. tnlnile, peniru a gsk sens
clioni!. bivoc,ntu J obos ul obn,cii, thu.
I I>i .1j %$ I..;d : ,nfli Cs;
it $nt coin dc interprctklIe psihcaociologice. s aaezn
.,)itt$n!tgale.. rn.ni. i, .i,a4
iferenta i oboscala Tat
tnlrnsra gcnerati st;iloideprrsie. b,,nninii. inziC
.I,:i<, Cf:,r4l!i tala.iti :, s:e,teae, tH,
uI,n rnoclei n, eat :4c0e4 a obczitu3e patolcgic sot ..no,cxie affir
rc?Ic
ndi 4.I,j cn: U %$3 toate tecizWe, , ne sau h.peiactait.sc:
cat-v rn anal rknine Cu conipulst,: formal difcritc San opuse. aces
:,tcn,. cn1i cu :rral;;1:tt,t tc sisnptonie so pot.
..traciuhn ui,hent Este adcvrut di tic fiipi. sthimbn. .cc pot inloviel irnol pe rdllhlalt
bo ala ,,c.,,st;. rec,c pLtfl
fliir:1 i pihic a oniatic tilad rnctcu i..sotinI. definitA chiar
?e b(fld;, n,:,nl. si 51 bit oul,u, pitt
catalcpsia in,iscoarL vastu etc .cc,ne.c,
biiiiatea virtuali a tuturor simptomelot
,i,t, ti,k1c. t t $qafu!;i, ifltpU
l. ii; k bait saD pt M3t1fl. a Dat atctst punct ease
si
escudat acea.i IngicA a dcprciei
rth4 Iew.te do lezismi orgimicc smi do (,i ,murnc

grss:iiilt.i siere.flpf. a atr(
,ei ci a in:achuinGlrii defkiare a fapn ! ri. nnnt.
nilui in ,*.cirtatea no:str, Dat tin disfunqil reale . sinsp.Lnch
ace;wth obcseat esie esen hoInAresc) caraspunde insqi logic
tie the:. eIx)q;ibi .pnioq.. twi Ce il cons umu lul (nemaiflind
fl pMIcii .nndera j,n legate tie r.aactia obiec1i a obiecielo r. nevo
;IOrl Si neittt4j ,nuscula,
c, .i$a rum nnpun sDcclnlistij nan ti flr si saticft.c! lilt r
nac cad, u-bait uncle Ia celelalte. l,ilocuindu.e
ilti pitt uw:hiizanc sea
sii,nuknti). CAd oboseala tstc 0 COfl
uncle en,
in lUnce tIe o insadsfacie ftindamental). AteI
l,st,,?c. t:.ieriti M? tn(w,Tvd *apra cieci
raa(b ai eancter Inso
j f .,inrMtc43er {fl sizabil. nelimitat. acceasi converdhilkate ,icm
p opijul 1 yap. pcntn ri.
in .inwnifr
ati& rtea,5
re,,dutiLcite sjnr,,n! fluxul ,,evoiku i ..fluidltsie,e siniptoan
tterii de tare se aga
wlor cicpr e.ive \k.:
PeaI r indin dul med en. be Eel cunt rgrii reveni aid asupn prhicipiului anib
rtIrY e I nel:i hi or4srlc :inwiitiiatt incep ivale rnei. abor dat dja in
prin a-3 inre ndia pro. Ie*tura co viotenta, pentru ii rezie ma imph
ci. iiei A t,tnjn,fr petsi, 9k)! icHr ea (ot;,t, cnlr
n,,,,jJ hs co. p,i,, si in nniI
5
ni tunla. a sistemului tic ronsum a relail etc ;.bitn
jM 4,, snthp at ndn,lu, 0 c(ie,omaintc
dheamc, tu priviiea ;.ges i umeri (oboscala neflind dccii Un aspect a) acestuja)
pe fee wf.iflts+i niad ;nrh,i.iti to
. Toace procesele
(or rontinuit Ohoeala derniate In socicaule noasire merg in sans,,!
re r4t atc,d, enkmi.* 31ecstienI tie shie.
noel deconstr;,ctu,
d unci qfisocie,i ;i a,nbivalentei do,ijitei, Totaliaia
:%dtl. ti,,,cs, ci t(evgse1;a: ,,sin in pThtctr
u4ngdm.t-.iI sub toatefonnele Inn qia sin, bollc-A. aceaMa St .Iest.ce,
1.1 ee 14:1 i Iievc,,z.,) sixa,ur., cnle dup aceea*i k.glcZ in
cit aeviIa :i4evn,u1 si totatul amheie sensuH pozitMtatea dorInei trace
..,,wo 4::*.tt, lo iflti 2ifli
In ldnrnl do nevoi si

It,q.ati, se poale
0 0 :iCIiatai,
tcse io,
t
4 , 4
de bun gui j anTul t96 a, a,.
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I
Ma., ,na. s
4 j nnaiw,,nu 239
.
atnfcui ,ide se rnoh4 confnnn mci f,najit* dkrijatc. iar
Mcute din chiar cxerrit$uJ
t 4. t I nt: 1 ,V, I (a lV flibtrt$flI il . i in
I: V 4 fl $ Otl,1 sads&ctjel si al thnpnlui lilwr flu.
*
ins poate Li rezolv..t41j, acet ea
fl* tt?. I. t41 4 4 l. .4c, G: cc tiM ii a o. i,atn pi .,f. tncI a
.
mccl, carl. e:,it di,, ,rr?I,ntItn:c
:tmbjvideniej dorin4ri. se refonnulcaz
nit > alit: ipowz flu roae cb, sn.m tie mold aMfel in t,tttrc
,.ncvoic de munr.j ,cinzni in
I
.
iflcitates i*nonwnetor 4is;:ank (abundcnl,
vioien, eufojie, dofita nit arc ieire.
$ dcliii nevollor, din care se tk c
jep, tcjeb :,re c r wz Imurcon
4
:,Thc ,rnjetar, dt
is: in Icgstr , tnt,! fitrCtr, a Cro? IoipcI Cnn violenta pn.flc
j*,fl$
rrttevtni ci ovc,iifestjre donws
c nc :vsptt Ilva unci iropt1.i tl.wict, a exalta sigurana,
t;ca CI; ,w:t
If
toe asth,l c.bose ala sau nevron
Ar trebul $41 d:aceni mal leparie dar din Ilpsl de spa4u. tie trgdturj cukurala <it distinqie. pm rcclcvc ni o
nm niri ;.hl :,indiza, Intenin e aid Intregu l r*twd at

oboselii s al salistacfri. tie prefeti
i \ ,3 4 fl C.: p1 flce gI.hI de ..COfliE%Iflflt
nti Ia ckta cultivatil 4 tnii.
,dic tic !eat cIar iifunwc,. arecilli ,,aIil,1 cuhuni
ene tbaie n:,ici.
.
!p t,,-un bn inrg jc strr,nth In accct studju, oIwscnla au m4
ang-nbierc inyrstite uccc.w Ca ,bicce pai dale. e deloc 4 anoniict nmw tith cec-a
i
Ce am spw despre Ca ins m4 e
2. flenemlintea ern,iei nbirrzului parti:4 1 prorccfr de valabil in pvinw aces tel oboseli
,obligatorlfl accasta cste oboseal
sonsun,atW. cuptincil in
tv.: :i,br ;Iw,fl ., itualul soclail di cbnb sau cit I.nding
rw I.,.
7

t11 ,t::ul:,: !ui ,fr

, ,,)$rv tin *fl_
.nut irxodv, oj(tii. Ant vtnc cii acea,i tcqnie a corputul tste
tfienttal ptnIn, teo,ie rnnsw,
a rnlui corp ul Iliad un renunat
rt rtcr%:l fl..Jrcr A tihiti
gi,. ci c,:Lt, SI. in a. , lion i tsI$ _st n

I .
that I S it ag (nIV,h4a.
,.E ibsoltit clw.ic, comenwaz un psi).o. ornatic ian v% refugiati
ri Ii Ie..,l ijpi rtni a, is, orirr .dtc k nct!.Ii tsi: t v.
T)s: fills, S WI :t
r;t:ri !u 3 c,t e leslie. ittil flint, I sextL,le.
:a:t. LI ;,it;O. .xl, igesiivt, :,reo,iscu),e... au,
put sinip!u. eel mai ;,desca, ini hrpresibil &oseaLr
ft kpiu 4J)*I c at tAt. untie sIal,*c (t*flSIi irl
m t:f:e 1 ar si b.ccap mput
atitciei (niigrnek direttonjlul general itt vineti sen pull
luni h,ninnqa, %inucklerile at, n,oartn rapfrl4 a ..pensi nnazikW
. :.. i. i hhe,
it npu% cte
g c,:n
,y.ftr.
:.t tic dcz
tt *
I tuac, tie ic.p
:,i7 .txti, ii tue
iher a tmei cre lot flint mati dr muaci, <itt activita
-
ic, de
.evo: cornpulsh.i cit .s ce, <it .., actinnt stfcl
. rI pinsii no!tri
,a II.. , h,.1:. A .j,t;sI tai
.
(A flUb: A Clii
,. ,.i
.
I; 4 fl.
.,
.b, I,.
6tt.
.kj 4
.
hif
1
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vrtC I 1OIc Oils .10W:, tie j)flflca .C
agresw,t9. nesads tX,ltM,l
,$,tf:.
.,,
tt::
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I
I &uctrntW din lrngn
&udnzhddinAuguestc unvechiflim nut din
an 343. Mm rxpr&oni.t at cotii ennane
El selateazii pnve.tea utmi ctudent tt,c r!:i
ambkios, doank sk duea a tk m4 bunil. In
wene Ce pardcipa Ia Un chef 1nwun local
din Tmpnjuriznile Prag1i, in hnprejurimi are
bc o in5toarr ci. ciin& Ia cart
onuIui so disueazli rum peale. Exj;.i nt
am care dnnmqte peste aceast societate ;i
nge toace tonic. Ii vedein rum niane,renA
dw bunul pktr tinatul i ci,n, consinc,
qnenm noluthic intcrilor. Acect nm r
asemenea low; joben. mnu$, h,.sqon cii
m&iulie. ctestul do imbue, cu cen burtli io
birln4 tie tncepi.t tie ,aol: e Diivotu, Face
Ce fwe ptntru una dint.. fernrtlc gr,rufl
s.1
panIc Ia initoate d Sc ,ikkra. c&. 3 n
neacc* cu studentul - drigoste Ia pitna
Despre vedere - dar ferneia ii scap*. penten a., ho
..1 at, Ajuns acac.4. qudenru) 1$ nan!eg* ambi
1 4a ci lnsatisfltctia care au luat. iafL
.1
fl
U sRriaa1
PactIIlul
apare awn ci in tneperea
doasA unde in. seaM deett rtrei I noIind
cu diavokil jnaII cii un nat do on, h nfcr ,wdc,,!Wut
4
 tii?
tzenana wn(empstn1z san sJKrh2l .1
ctaku dfrivdul
Cit / 26$
ii r, Sc caatt actea, i timpu agonici. apuca umi3 din ciohLi tie rgl;r:ti;
t1i . ttht. in Ia haca pevui c* cn oghuia rAspintite pCI jos ii d eama Ca se poate x.edeo din non.
c h4tn bnzu
ii pierd.e
illariji is .S sr.::
pruprlni corp. du Cu rcii lia ISI ic sC,c- etigni
. sec<2
101.1310 S ill
ii Pu t)i ni i iii
irl,r,:\
ea s,ecaxIar ep eni r hr n -i . - I
.l;
no tistre. Ace stea cwnpi!n in j und nostru. 0 1 u, C. Li Jiti U 45
sr. [.a fri c.rpI it., tc1ris, n-t.re. .irc :rniilte UsC
mdnarea noastra, Transparenta raportulul udistri., CU in men, so
,.3fl :. jLi-
C PC rnr in
expn dc hine pnn rporruI nealterir
cjc-zui
.;Qe Ic ie.r
ceflexia sir din ogi.i ndi Fid elita tea acest.ei rdfle
an UrN-:: t:. ci :qt .T-echi idri-e
in crdt:iit ie e ctri es e in air
1 duhiu hrj
ret proril t t u reale dint it In me si mod
N,;CAI Pci Ii can
nei. in4 ai, I nsa Sin
.-.LIiiJ.
.. eii ttc, c[.tc
icuctej irnagUri Oslo scmntn
.br- iu* IY-h !si iI.ta.:.
Cn unara dovnc on
rps ke:
ircda.h ii(Stti nO. Stalpa sint.c n-i a inc i privati do perspoci
.: . ( icr:irn.ig-iizc, a.zeasia lV iISUPTUi fl
.. isi u,
srni S
cra. Fin areas a cinflinne iden tita Ca no miii e4e r,osi hi l fhhi d.e
IaU.i7Iii3 . StChS -cl HP
q en dryin no aHu. inr n/knot
.cku. Ltcc.ari: dupa,
!$i
Acea.sta ste prima id.ee a fib m.tkui Par fi mu u.n so cnn .ianc to
m::et.tuiSe :Produc dcja
t11
c
5 .l. c:.i i:: <i.*: .:c,cIiia..
CU 0 fant.ezie inbigu i c:Fer im cdi mi so ri cri nnet (u.s
a.-3 iccasl imagine lu C pWt dua sari abclita
risIivu vindnt,a. C:i do in siera rnrfii, am pu.tea
iv: ()ira cri in zi.,c intl sn.iclen? a! c tr c.as Thir-lin :1 sp one Si C hia.r aces (a (Is to
c .::H..,
1
i son sul ,Iienri; sot? ak con,flp. In ceiasi amp. fan tin c fiats
ne :crcriui c .so-r hi
i:-.: point bags in buzmnru niaginea II S tOni nrant:
-i.iP lc aki:c&SC.d I iflC sE advr-
.ii$H lnrii acrci: se ici.ad:.irnagiica i
Cs to jiusira, ta flastic a procesuli xi real do fe isizatre a ira dir din
.
I oh c, Ca.
lipa Ira care si n: prod use iii tmra i moat c scat le iaoa si:roie
St a;.: IN: p. ,.. hr < ver
-j.-d-js ra,:ia
1
:1. .f .. cr, no scai,a. e rcihca. cd i,Ic-rah xiiri
:iV: cP: n, ri ,zricyr h. II)a or:,
71.. (UI via a >:1c diavo hi ml .k:afcj in .iqan ,cran
a w a Ini Peter ,Schk mih, do (1ba rn1sso,
vu aict . riTrr) oi iil de
. iiN :1il
urn bra es r des prtii de per-sean hie e
print
d oven
ian
Na-:i C
ii: ..tth,
tin sirntihi lot-rn. birth p0 carP 0 pOi ailil arasa dat H, 21-lu
-riihi. p3 ;iCcU dO
.: ne care se ae lip
1 do so data afar e gre Nchiem Ii ii re.5
.:stc hi; arH hi hid r 5 5 gindeste ss ronaandc ci
flfl i1icanr.
hu.
.Ud . -; tair mrrie7r I egen del cgip eSlC Spp C_ Si: C Hs: S. .1(11
crc< 1103 in i:ct.a o4imZij
.iSe cn-ii--st i
p.rea a vroa PC !e a pa, caci croc oct lii so cia ii. in vii t dupa asin Lire.
mc SCC7IC, .ii.OSiti:& triOS
rfir L;ciI
Arnhel.e poei.! hu.In >.irolai Ii !cru. c1 ,nIhitt
tvVhw ii3durc rhia
Sr C,, .. It Si Ihiclil ,.iit
san do-sic ur coca Ce C riitrtie trt(- hut
:supa ci, Desigan
:1, Piii asl1ia rare era Adelbi:rr vnii ( ,r,niisso ( l7t--i8tgh serums nali idi 575111
IcL: ;i.:..hii:r. i-: r Sic i: rn :!.Ii?ui z_i
A n-ri. }iceJxw i nit,.i i: aiir1
Id
1
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c ,s.a
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1 tc.sj irnagillea, so s1nucuie Cu xi \. :cste rai ugcstXSt pill u ci
he
do Sr:Mc,nih.&
PSI a en IC. I; hI_U
n v. m O,: :iuinc,3 d ..1:, ne. .d 1miiww
1
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e::dit in I.flUI Li.. (Hr .u h I
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,Ya39s:kltnv. r..pofli;tt. c.o..n U CU ba il1,ne
$1 CU liutea. vnqa
pieri ,4u-j ,v.tfcl seosul. Dwr &kk,nihl i Studentul din RegAsim ambianta neinitoare a acestei invenluni a
Aap am
on eb ment in plus IAt dc tilte istoril aic pactuiui Cu lflannlut mbiectujui cu obiec Liii, acea*i vraJitoiie a aWeiitt ace1uiai in
(4p) cdt nmi curente apn-tdt ii urma a. n umbrr. La tel se tntinipi
pt, tin ii
,c nurn., aur, :1, ,. er,, tail *J it, aisii dicI
to rohul mottikir. cult s,qci,fle lal prac I icnt sblontA
V..., 1 !ttnih cx.4rrntc. tine!
:: .

.;fr t. .l.::t,.,ti,t:...; tP:Vnlt:I hi; S!.hqa.ilaL p3rd .flns.d .lrflnitiv .Iien.w. di L. (die. cit aceca. no uP piflen
41ep14 deck Ia tee ,m..i ilu, (tXci exi, ret. in noi. tn V,4 cen
tStc ii pui:n isgur tl,:.gnisso no ajunge
a,
Ia uluixeele conse at
clint .aIe metamorfozel umbiei btntuie pe toti: fora munch sociale case, o dad viuduti, revine,
in object El il pnsdr povcstta
en epoade f:.intasda: sau canhloase, cuzii m6 prinanm tntreg circuit social al n*fll, s sic dcposedeze de rhiar
unmlrfrea, pe tin senati munch, f de luau detenld printr-a oper.q lane sot bl,
.1n,; insori:_ une! ,ttnhre 43ch.:arc flvI tlp!n, poatc thim -
desigur. nu diabe)ic obstacolul materiailzai pus in c ,ilea

.3 :1 : Jtavrt.;
di. tic probA. reruutan.hd mundi. Toare aceea se gisec simbotzatr n Stndamf
,.tt k oft, it in mod arm,:
iocii e$%Ij cap,,,, und, ci hal :.lknatc. nu treh,iie s indurc ckcit siu !kaga prin hnnca apariic. Vie ostil, a imaginit i pin Lnnga
oprol riul soc.ai daterat upset de umbrL Umbra lui, Iiber nose sinuddere arena e ci ivintul impusl% cdiii care a tdut-o.
intoarce asopra Jul penn o deveni nstrunwntui perdci pro Ceca cc esti aid capital, l at este sublinlat cu drainatisin, etc
nri: H,ta S hfrrjI, r .nnd,oto. e taw.aa faphat cA omul alienat tin e numai ian em diminuat. ,Iitit, dat
nii.,tr d,u niflhIr
,; ;.>, ,: ,n 4 ii .,, Wi v,,,;, ti ,t intact in escutA, ci until rssun,at. schimbat in ran s it. e4n.rn;;n
a ii t.tft. tjn,,i I;) a so, Li3
V.
:). 3 ad liii insusi. Pa nit all flrn. nit oait depre atriasi pim C

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t :.,ta. t
En.., dtad 3Ud u tt,;
nut ii descrie Freud ntunci dndvrnhcte di, rrftilare ccea te, ts;e

Vflfl? dl (*Oh1C,t tirg (t a.re i$ propaLoc Di4.AUl,
& i-i inapola
umby, in schirnbul suaetutui. Asifel, 41$erds umbm, &zr 41 refulai reapare lwin ,,hiar iintana reflibtoare. EaLt tnipul liii
sa&. Bristos pe cruce transformtndu.c in femeie ptntni a-I obseda pe
veaxi oq7etul
t: .1s: !ntt: rn,t.; . flit .i rnt,tt mat cilugilrui care jurase casdiate. In alienare, fbrde vii obiertiirjte
p.vcki. (IiI, ii
I: pa: t ale fiiutei sin edt tare ,., transform in (jet., tlip t n. is
.it ttr ,i;
Ci) as! ),I. $llICItti ml tMe aji,iiii it
i A .t
des*nnth,?ei. .Iucbad.o atfel I.. monte
dc , 0 tNi! .Ie!cntj nud .,I rno
.
cen,htt de aflvtare, ,.nic di,: ccez K: sa aliceat sflrqte pun ada tin scm .tlav proptiet eji s$pzin
SciLlemibi
in nrA flu
totuj, lntpun circuit indiferent, Entr-e jume exterio
arr fatl de 4 a nun de meant bunS, a usi mare industxiaq ameilcan sliigw
ratic, inn Inuuulie de binefacere Inflinwia tie el lnsiqi
care oni ne-,.n, psx.n liberta suferind anna! tie fi depo
ea j pe we
,t!,: ds c,,:t rk ce, cc 4nin. dipunind flWVtU
a
4 mea dud era begat. $ia sak.t sufletul refuzind tin al doilea 1tg.
Aceacta diizune a acliunji decurge In mod nece.ar din ;otthi,ti.
& fl: a qf I( jfl Cc!l ;WaSI i , . fliv,I i it, !4t;i Iii Ill,, ta
4 no;,smI
Jontlt, intcrW,r in
,t nu sc v :1,. ftruiz oea nitctoa gr a
4 tatea gindii, in fabula hi plerde rigoarea.
In Siudemid din haga at existi tan al doilta pan. Snidentul
ire m,&tui nfl cste afrctat de hint. Alic
flare a merge snaiL mai deparse. Pane,, din
moan mod inexorabil din caura consecineIor logice ale ccliii
in
noi care at scapA nu4
cca si ci, (fl,icct u) (sufietul.
din tti. Ceca cc tnseamni a, penn Chamisso. posibil s-4l 4nz1
e
umbra . procfiu.d mu,)cji noactre
CVI 1 s).,. :. U .,t
tunbrn, 4 61 alienat. alit ruvinte. in fierare din compo
Cu
rta
,,
n sin p
j i;jj r Ic p q hi, :, .O) cc II uiibit.
mentele talc. takindwi kt,qi .sssfltui Alienarni nil duct ded; Li
:
1,jnhs,nd;, .n. ailic*, on conflict nor ;iiie cit abaw.

,j 4 t
;.
.4!: UI in ;clfl :01
(a,ocia ji. kit SrhIcrnil,I peale mar
,.
Ml JD
degniba caijra,tn nco.,taj, tnuoma, 4edndn.re itt ,l.meaz it bAne ii-! dcpieasni in mod nbshud. pon insingurare.
, fit
In weme
prehn.gete se atbuni.
ce Sguwknhd di.. Augu dervolti o iogic oblcctiv a alien. in
toati goarea Cl, demonstind clan existA aIt tale itt ie dn to
 .::Ic,,-r7iurnTui e.c: nrc)ar,;:.:na jiat;ul iu: /ct/ur tn tlainnhati 24
tIed cay Ira ( r ice o ide ii 4 c 4 e p
i ire a ai .i e. ri iii c. it s. acti oneze ha n-un con-text in care
.ir).i,,,t;i: nd i;i.du I na Sr rnai I:
C cu prp na liii imagia c
ded I Mi ii Pat iii a
cu Ia i \rIlj ire r repre. ziath Inca an
nut 2 dnni.mglc a Pie c. I,
Aunulul al Productjej al carat abuse
tir transc:en,1 en se iii, ta.rce
Linpotra Va o me r4 lo.r .i nsisi Con , sum I ian este proruiescic ci
.a
a eden 51 si rtgnesiv. Therrcul de cr,ns .
urn nu ste ui W 4 e mu a
hr depisire, clan ftrocr ci ch3olt cpr th
sc.ia.ex,stadizale a VjCij semite p di atso,bsir prin ,ernnc
El se ca,acterizea, aadar, cam spime
a < dcl a n rfl Pac a I ci di avt. u 1 e ste a ci, ia ice ph d Max-c ase, pun sflsitu1 /rans-
cen tienra. in procestil ge nerd]
.
1zat tie cons urn tin rni e xis sutI
U
unibrt. dub In tmaginc In snis snec et,
uia. t In II Ceo U
dirtie a flinteh nici prnbeniatac fiuir
mnucu cu de 1orncsdcirr a e,x aliii. ,.,ticenicul rjitor i i apaseriei. Nix mai
exisr deck ernisie si rccep;ie cIt semne

a. truars/al. .ntcreu, l.a h >e.ie Pi,itai, asociat cu. flia , jar flinta individuai se
aholesre in. aceasta corn binato cit
in a cest c ,.slc,, 4 se in ne
,:;n;cc.-in Urn a! cc nsa in ru ii ,a c con hun ii
ii d;i c :11 [)iO pi fl a ti a
5d.. cii prod uiti prop Ti C cr ni ut a:
ui .: ru se ru il an-un t11 Cu
IC . C I (. et:a: Ce,. St K fl C 4 j. 4 :1, pnia liii irna.gmne er/c ace
la.tuhri> a ,iti:i Iii reti ithn i a van;c,raa
iwanent sdnnekr cow U onloneazd. Nu mal
pic:tprridui ,suflet (.pactnl exis tA trausce n.den (a, a a ,na exist
u:: final ate CU ,nai e,XiM Scot,:
,
ret:, cc C n,cchrcn ae-casl So4Irj3tc
este abstain , cit relict
II re. d pers pe cti asx p ra c I
.1
..i .J.i Trr:H C
N nail
.
exis, aia dar xii I
I..$ t-. at K.3i Ci I .K ii a . C:a.s Ut cu-cu .t ru Ccc iap ara ci instanfti rnak/ith precurn aceca a
Dkavehch.aj cu care s inc.hei Un
U ., rI I iu:,4:I aj) as a mm I / taf.z: teh pat: faustic peutru a cistiga ha nI
i glade, pen ru ca aces it a vx s in
au: :: :u,.K: ru mc d e a n ti hrnefitr; si ma tern -d c Ia isis
set te
I\iI:iLKI;L-;! abindepta -Sit, atunc. lebuic
S. prestipHi Cl fliituiga
Ca: UzaUCi) i:i. 3
e i. ilu:-:trac a socha,ice,
. nic tie. adlea ecaIaului faal Ca An on.im SRi;. a inch ejat ui, cant
a re iIts. hn:i cd xact cu Diavoltxj km
pur rfl a a. a so ai. I oa ni c nile r. vindut toata ransc endenw ,, Oat frnaii rates Itt se h imbul at,, ifl
i uL: t:r;::::.c H:r,-,:;. den ci. U in 4 K, cac Im bin ui i
de a bse rat a copu h t.
-c]I rn id iii s c cons umul a i flu ansi
Cx Lc ta 173 usc end en
Ic an . rad Ic 4 La c .m Ia Iii general i 1 In, mat r r atru fr/ant/a
indrJa nu ma, exm,a rircit ,manenA fat
Tt,1.V:I7.IIfla Ui flUrial
produsele tie orrhnea semneh,r La it! cam
riiuita n-a flai exacti 0 flptUr ontolo
hell, ci rapt rl ti r I atru seflin iflc ant si
afl:fl1C, ernili fiea UI ma
exi l iii e C In pIt ra e h: ogu-a I sue
:1:.: ::. This Ca si dubhil ei (un,bni ci,
:2. .nu .nii In :.nsu in cc: e tocte maciilc. tae nevoilesi at su ru ith jul a) d in s rita 1
K
0 ci doax- calud Joghs d4
st innelot a abso,
in. * s: a tip :1 itt S Ia It ptilim 4 a Si in St i.ui n-i a hue in cistemul snnnci oa Nu nix et
in ardinea moderni, in care omal sA
t 1 ,ota rOtifr,thta r imad
h-i .iy,:i,yh:E. ginca ]ni a buiie 4 hi aiiu. ma mai
In i..d.-i: exist decIt vitnJ Inc gco
as e ha
It c or mu u in t a e mthvidul nu so
K.. . Cr,r a . as SC C fl (Si. U. a CS C K. iS Ce p t.) max eglindest fl st
ahst,aa he in mitt mptuea
I nix isa in obxecteiorsemne multtpiw*t, in
:5
ares i tad te p
j :r. a I. a ite 1/6111 a i.dui ,cj ordinea sea,,, dicaniihar staturulni
atE .:
:u: .,.;:U.: sodal etc. Nit Se thai tsgnn_:
_
ties re in ra e, cx asi ahcoriit si about
tic Ca. SubierMd ccnsumuiui
 it
Dq,e alima,a. e.ntaspomnd 4tv$tul pamaka at diato
M / 249
c; or
t ;twc n,;;ek, Ftp co (lefinan). *truv rn.,t en unia n% a mtIIi spcctacolulur si a alicnftii mdicn)e) a mist
c ct n,, C .:i;:ic, r a iban% gcnenilizatl a ohec ,narilv ei miluri
lcIor, rnpli legate. toare, de a nen a omulni ide
c>,rea ,ubectuIui mi n,3I cstt Iceca a ianei fatalitate .. pierdexil ei, de
tsentt alitti att ID Plin si de SPFCFRLTL sri din muhiplirarea
ri1.vtli j iy:gj,dq te .tnrtiiib, a,,ti iflp(.
ludic* a pencnei
4C(Idt . 1
wc
Ii t,Ii ? ,fl%?,nlti aH.:anl, Icvtt ia tn1i IflhlUn sncnw cit semne i cia obiecic. cia nuan
oi faa tic .me tns
a.
4 je side diferente,
P.otr.: dl, Ia drepi v.rbi,.d. nu ,w.i e,dst P4! care constis ale fundamentul ptocesukd
_Ace1ai, aid cit consum si redefincte
,hn A ,t, n4t .I*rrita: In totalitate lndMdul tin ca substan alienat.
e a an,Ii sbsi ,g Ii. c.,:i..crinji ci ca dife,rnti4 In
;lit,i,trt in eP prepti...
St 9 inil
, ho ci in c.eu! copfluhii micare, arest proee nes care nut anali
zahit in Istnnenii perso;..
c.ic-s int>ribea.i piopaia imagine hi oglindi 1nanie nei (admirabil aniflbologic a cnvintuluil
de a Nu mai exisi ,,nimenF
n*flre Ia .lr,, e: in, se ronfundi in h,treqitne fpnsonnej I) 1 ai altciitAii pencoanei flu
eclt,4ena, raft r aezuma met4lzka cons0-a
.ti Ca. pent nt dl gsk Inca tin mit
,.it ei ;nv,ul.. tirja. [sat a ,ci
nu nud vcpr ezini 1 wi dubl u u,nujui, mi mit neia
Si Un hi raze ,.a oglinck4tc
St ,jotzct CU t%t, inn? ai9an fizic rchW$eni cu acek $ Dubluhu i at
cei AlIcnsti penn ordinea
i, I i Fe) ci ,nn,rnas,r ul, a! ..W joacW peno n..fln ie.a produciel. Acastflips ma e fru7n4&at Minuile,
cia hi tan Ca Si far ulia tea de a
ti: nc hi itia1, di Ia Tip snq Li 4ttiI vorhi. tie a reflect, i tie a ,ce sift yolid
. loire tmiit flu rn;fl exisU aye vu a.nscq,ndi,nia
t, .nu

kh. tutu iiiuwo ex,,t otci inue copi
.,
l zmag tnea dispar a data cii Ca.
0 liii, 6
n. i (pozIIie cxcliicWt. ci compilcitaic si implicare rndo
natA.
Cc .flsfl.,wflhta: se doicq1c plinir an . or vie rn<wIelc Si pm
0 (xtj mid
p:: ipr..t eemumubd
:4ic pr; np&.we.i :on,hth,(c,,c in joc. In
atnct cns ..pun cm c proecsut de conqim c mdc i a Iudkul Socientea cit comurn flu mid produce mitu
rl penn ri 1st ntcdei
&i4 I, HI Ii Lh iS U7?d$ ?tc7S t4st
ti,i* *ffl pmpdest ink. Diavolul tue aducea
aur Si bogIliie (en pruI
nifletulul) a Cost Inlocuk cit Abunden
ta propriwzisL hr nu
inwtul Abundetei a Inlocuit pactul Cu
Di Ia in s/stAn. La .(WkJs Diavolul. Aa turn, itt
aItrel, acpecwl ccl mai diabolical Diavolutul n-a constat
nidodat
N.. atvi 4. rwn an,ni Un jail a! P.u julni San al
in c,dsscn(M lui. ci In a.4 acieduta exiqena.

tot astfeI. Ab,rndenta
1.. oniubii Vajitot ewe ternatiracoaundictia as. t4 cia ant suflcicnt s at Lad s credem
s clulilail ri nfl mit .rflikl csnr
cans .kfin:.c ,toiIrluJ ,

fi.ial elinsre fiin(

lernati,eyr tnry.strnfl pas
n I, :h simn;I #lt :14,,,ri, pan.digtn3Ii. C, .1 icrnu,nilor
pci.on;,r. 1)ualstatn tragi
4
$)U(Cfli
c (pe care a
I deveni Un mit eficace.
C.onsnrntil ece tin mit. Fsre, adirL dLcc
porane dnpn to budati, fetuS In care-cl vorb

a exisd pentru a
ur,ul jorwtdc ,onfrm
cte sac jetatta cantem
P:itU sitiItflotki%tii in contpinl .I.t M ponn. Intro anuinhi mIsur, singura
Apect4roI de ,sorktntc a
. realilate ob1ecth a
consumnld ant idewa con,umuh. acewitA
configurae rrflexnii
id _t M:,,u Ink rrndM si disci.nhi retuati Ia nesf7ft tie discu

ailt
-
S,uasr,niicuul 4c a Owens ideckjgit
_accs.r n , p .insuW In. It.). n.uI cotidian ; de ccl
i psdide teorct1s de Guy Intelectual si care a cp4tat form sn$tdut
flelw,,.l (irq_ I 104 : e,,e 1frrnrn
mmua
edic prnb a) Societatea nontri gindeste despre sine
a.,.taJ,s., .AW::t34.,iIe tQ*Cfl!Gr zna.ti4:Ior tiii, a) .wiaI.t.lor si hi vo.bqte ca 0
itd iran tat. c;4t pcA
1
ui.
L4;
societnee cit consu,n. Ccl putit, Mhz timp
l& Ma., ..
Ucgrl. Th4aid
,
i. da, ic,,n e,n4 ui
cit consum*,, ci, se
,.S.:UaC14 ailsi cMt ana5tot,n: ,.Ide.. ps.aa
fl ce.iuaL i nfl attn de a
.ctn !tt a1 t t ,t:t*
,Le situ,. p.tnnun cit Md 6&, Afrgmbw *iL.S.
..,t
.
t;!t
, :n)rn c ftt .ttt ieIi 4 It a It ,m4 19ti. Lutnrea Jul
H fl.flt hiR )tfl%* AJfl*t jtsiIIIfltt ees.ila ceteb, ate Sodwataa wntace ft.$a. 1967.
pn ,w;; L., I, ,vt,g diI .if.tl n 4Iiflt
.nol4oI ,mai, Amflboloa 4npc crc t.b$c OaudUa,d
4
ii Ia, imp. .qb,I eLe ,p,n l n trUe, eloIninAnw ale aaqIac nun uti b,ntAi
,e:,,4te (J::sern.cdo...eIe %maI;onnisle, lfli. wtJr lilt tm_ncat, JWiemw, hi frnecd, tmn,nn% adt
queEmIk Midel,
e de octwezqa cutirnulul In ftnA to it). pns04 cli $ nimm4 In Italic
1
 IL 1,t ?.t.%:%%t ., I ,
, _. , *
.tt iih. i!4e:i ,q7 iiniitil nCti itIin.ra5jJ 4ogan publicirnr
flue i,r puN.. $er. rifle;,:
100140: A OR1Jt. I..% CARE
Vt%VT1 tSlt (LiRPUL DVMNt4VO ASTRA, Un
:\:esl tap flu reprezinti C dimensiune suplimentani a societ(ii sot <It linens narrtctsm eolec:iv face ca wcielatea.
<It ronsum, d twa funda,nent4, accea a mitukd. D-acg nm Face s se contepeasci
i 8* tie absolve In imaginea
alt: eva dccli ,t consurn3m (8* ocapar*m. ,A devortlin, 8* dige r care lo face despre sine, s se Con.
vlnga & ca Insai. aa <urn puhlickatc;. dtqte
n, cons np.r nu B ut tnLl. adica i,i discurs pUn, nut.> pun a-I convlnge
tie oanwni de coqnl lot i cit virtule kti pe curI
ft ,tV .)r :t.C j... e:: Intl ci. nfl ,LIe,,. nut $ptincant

.:
mal sus. si ce ;tutnpnSciizcn,., (looII:n 4* ar.%uu Caine bin.- nnn
;.. ;tr ,;i .rc I nv . .lflneta in
, e fa 5c)r nurur., JO uper funrc;o,,ra7J tot artf irne,,s prow. tie
inc I c.n t: C csf CU tii r.cipdue. In
t.Itulolozie iiIodt
Inonsrrativ in Seau.le I:nite, uncle o
a :0 i0,de,,la rinisun.ttI inca o d..l, flu ant, a) buni, intreag sonc,ace bi

vorbc*ie be mod.,) pwfeflc. dat undc .tccast
riloi mateztilc,, at pretlaselor serviciilor ci imaginea consu profile, in to. de a
avea Ca substanj idealuij vilLoare sau aol
ma a consumului rnnsdtuie ucla noasir mitologie (ribaTh. al banscendenlci, are

Ca unidi substan proprla
mnneIa ,noefrrnit;il. refiexie. a ci si a imHnentei ci. Publi
ritatea se dedktt in Intregime aCe,lui ml:
1
ti ,t It i p eI1 pccui:tlitat
cotisuiintoto j poate
2 u t tIlexki a (,Cle:i in Ct.. in lie, net dllp1. en In irnaginca
.fl,t liii lU fluihnlineh;,

t .;Jfl:,
tia,
fi 4eh er., : ,: eea ce tsle Si Ctfli cc d.repc jar Ioriia;a
t s..rj.,3 ufl .dien

ouaiplilue jI: irne
C; 1.lfl char, Sn mal rxicni ctLranti nici niptor
o,,ioIoirL Soi,.,r:, e
il pbi t ii .Z. nud medhat. In sontinjele cit npinie, in siodnie tie
.ih .tnIiaL irdt odin,nar, .ini n-ar mai wea nu,,,., aa cunt pialA hi$1 Lade
actele imdc marca Pythic a Opiniei
nit, n-a avut pin En zilele noas;re, cind mink flu desemna en Publice este pusa s*
vorbeasca i 8* delireze, se prezice evenimentul
vajoare coleeitvi, Ca ml de refer*,qA tea cc no en deck tan mod social 1 politic
Care, Ca Ian portret-iobot, inlocuiqte evenimenpuf
k: .zpravientk; v (a mi,tn. a bea. a IC adApt %j. ate imlw*ca) real ;i Stir$cte
San pitt a ,vflecia cIai,tr .pinb publicis. A,ufel,
;niiU.gi:,:c. N,rj a
.opirii publirL :ilt&
. in a; c !aeIs
clattA C9n ti.I jnel,la. olol. rc cliii cc in r,
mal muir o inThjstrt j,e
S t a .t r !rrerr: flU jVr4 In UflW 4 COfl$UnlA. Care expresh, peuI4ic; o Li di rp mod.I,
Opinia r i.niplc. .ib
e r ilk
i. I
.: 4 flr!! t;irC Cu Cu cee; Ce rcnrjfl &la. q- p!sw $n otlin
i, CU. M te niel h <ic pit.inr ot notnest iv> 3.)
t.
Ia un kg ,,ACO4. ndmpUi tu celchii,5i1e, vu
1 ti cia
vedetel
$tMC. tennro valabil ;wnttu toa;ii lumea, ntpun censem totiL ,en,ii consunndufl
Odinloanl. troll Irprezentaa tin model; celebritatea
Ap.iiIia isto,ic a mitulul conawnului, In secolul fl, ate ndi estc e tau
tologie [..j. Singunil dtlu de glorie at
Lie aceca a i.nceptuiIi iehnic r, celebtitenlor eMe cNar
c.J diferit
gindiren i in tlinta eelebrjtatn, insi, (ApLul tie a ft cuncsrut
tn :, r5ru ,,scrI,uhi(a,t q,.te molt ,nai veclic, Ace6isti britate no Hie ninde in phi f;I
1...]. lb.. aceasul rele.
tic o %er.june a nrt.,1r1 ii1..:oe
r,: :i; :rr,t nsl: c 4, : qn; h n hi i,ici ioii.i:

ccIthr,g, cit puhliraaae. Indrindo, incerriurl
I: .:tflhI1 t9! !*( tt::Ittao a,(t;)r T,t tIi(zi ,n1it:,il, un d w inthrM :i,a. a
C.. $ Vu, mm in IinlMflhl ci, il emI,tn Cu infltk,,,r, 9. no
p. :t, J...tt).et
4
. flrtttc. it) <,l.,:e,Li.k, Nihil
flecegyi alsieva deck a ne :mitim pe no.
ii. a.,) innoicticab, ha anahfl3. .,ann narep, ci qemnifiti ,i4tn .1. Copiintl a
I
t.utoloc, dennini noi inine tautologki:
totoi c a awn icc o resuuciunrc ideologic.l a valorilor. Ideca cfk nendida Ia a ii ecea
actastA sods mce lilies it Ca socirlate <I. censum irebole s* fit 1. Ca once mit, i acta iacr.arr?4 s ,e lnw,necze Irnr4,n evenimen,
piuctul tie plecan al Imei anaifre obectivc ginal. Awn, aid aa-.imiita
d.
,PaoIurIe a Ab.ndcner, .RatIuqic stoc.
a tier.t:i ,rje.1,gQ 4e ,:hun.1enti bi .s.te sic$ Ren,strjr, adding r.ni1oui a omiuhi. c<cideia:,I
,elntu!f.. ,,,d:,.trtga lup Rr,laMen. Refn,iu.
v.i .t ir,
rev .hnk P( fite, .4at.{ .tnrepeuj .. prniie,.i ra
t:. rr a in nh .:ii p.vtu:u.
ne? crr, ,,r,nq :. 1.opfr; ,rallt,,e *1 a fi,ind,,j iclnulei
I
 if,;
/ .!7> 7 hen ,nrc
pa
tn r.,ayr van ,cfir.c i1;/ d//I Cpa
pa
/.aaH I . (U p ! I .. /
3
,.
;i(, .!.:..:CH . r.-rrrnaf)Iaut r,?ltatdje aura nxaa! a,aeaaets ;aIun! Clflhi dOt
. r-ztr:athn i;:STr dc toaaParn.
1 elttiz:;
-nt itizic von, t,ac Lucc cant du,-p
.ThC:1i .z:u1c 1jFflJrjaflu_
.
a f<[ cli imIa,accai;
api \ca clisraa:-s ,ar ii. arc Ic c:(s,
rwe U t:: C t.c e S C UtS I i. a.: cia al U) s. mu I are un riup curt> societ c:antrrl:cva ac
flS Si fin i1:W srtars, Cu alto cuvin to, discursul exalcat despre i)u,nriczen Si pun Diavol, societalea r,c,aiscra NC
crab Iat)tsraza
ride. :0 este a U rn cr00 de o con cradiscurs tic mohorit. pun P 0 >S tma 51 pn.n. deai t.arta>-ca In>. I)aa in
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GOFEMAN tSBN 973837fl-Ot-S, 2tO p 19 . 20
Erving Goffman a fot
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XXAea, Studiui intInirior
]7: ..eza(,fi..:d/n
)to (Edrions Schikrs) sociak ai cc mport .tn tnt 1ul
Pubiir:.n! :octii.ictwi s r
t,af4 coc,dian
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