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  • Story Canvas Template

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    Carles Díaz
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    This document outlines the key elements to consider when developing a campaign including the organization, purpose, audience, key messages, story, people and places featured, campaign details, call to action, style and tone, goals, and objectives. The purpose is to ensure all relevant information is planned in advance to guide an effective campaign.

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    Canvas model about story creation

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    This document outlines the key elements to consider when developing a campaign including the organization, purpose, audience, key messages, story, people and places featured, campaign details, call to action, style and tone, goals, and objectives. The purpose is to ensure all relevant information is planned in advance to guide an effective campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views1 page

    Story Canvas Template

    Uploaded by

    Carles Díaz
    This document outlines the key elements to consider when developing a campaign including the organization, purpose, audience, key messages, story, people and places featured, campaign details, call to action, style and tone, goals, and objectives. The purpose is to ensure all relevant information is planned in advance to guide an effective campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Organisation / Project:

    Story / Tagline:
    Purpose:

    Audience: Key Messages: Story: People & Places: Campaign:


    Who is this for? What are 3 key things? Type, narrative, script etc Who is in it & where? How are we launching it?

    Primary:

    Secondary:

    Call To Action: Style & Tone:


    We want them to do what? What is the look & feel?

    Goals: High level, long term impact? Objectives: Measurable and more immediate impact?

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