Professional Documents
Culture Documents
L Th Ngc Hng
LI M U
1. L do chn ti
Du lch Vit Nam ang trn pht trin v hi nhp th gii, du khch quc
t n Vit Nam ngy cng tng v du lch ni a cng tng nhanh do i sng
kinh t c nng cao cng nh nhu cu th gin v mt tinh thn ca ngi lao
ng ngy cng c quan tm ng mc.
Nm bt c xu th ca thi i, nhiu doanh nghip quc doanh cng nh
doanh nghip t nhn mnh dn u t kinh doanh khai thc ngun li t du lch,
y l l do gii thch cho s ra i hng lot cc n v c s kinh doanh n ung
nhm p ng nhu cu ca khch t bnh dn n cao cp. V t y to nn
nhng cuc cnh tranh gay gt trong kinh doanh n ung. Chnh s cnh tranh ny
thc y s tm ti khm ph ca cc n v kinh doanh nh hng nhm to ra
nhng sn phm dch v mi l, hp dn thu ht khch cng nh khng ngng
nng cao cht lng phc v c th lm hi lng khch hng. Cho nn p
ng c nhu cu ngy cng cao ca khch v so vi s pht trin mnh m ca
ngnh du lch khch sn nht l trong tnh hnh cnh tranh gay gt nh hin nay th
cc doanh nghip cn phi c nhng gii php c th c c lng khch ln
v m bo c tnh hnh hot ng kinh doanh l vic lm ht sc cn thit.
V vy, em chn ti: Cc gii php nng cao cht lng phc v ca nh
hng Ph Nng Khch sn Nht.
2. Mc ch nghin cu
Da trn c s l thuyt v cht lng phc v trong kinh doanh Nh hng
thuc Khch sn, phn tch v nh gi thc trng cht lng phc v ca b phn
Nh hng Ph Nng Khch sn Nht. T , xut gii php nng cao cht
lng phc v ca b phn Nh hng Ph Nng Khch sn Nht.
3. Phm vi nghin cu
Phc v n ung trc tip ti nh hng Ph Nng Khch sn Nht
CHNG 1: C S L LUN
1.1 Khi nim v c im v cht lng phc v
1.1.1 Khi nim v cht lng
Theo quan in c in ngi ta ni: Cht lng l mc ph hp vi cc quy
nh sn v mt s c tnh ca sn phm nhng theo quan im hin i th: Cht
lng l s ph hp vi mc ch s dng v l mc tha mn khch hng. Bn
cnh theo tiu chun ISO 8402 ( TCVN 5814- 94) nh ngha rng: Cht
lng l ton b nhng c trng ca mt sn phm hoc ca mt dch v c kh
nng lm tha mn nhng yu cu t ra hoc tim n. Mt khc theo t in
ting Vit ph thng th: Cht lng l tng th nhng tnh cht, thuc tnh c bn
ca s vt hoc s vic. Theo t in b ti ca Oxford th: Cht lng l mc hon
thin, l c trng so snh hay c trng tuyt i, du hiu c th, cc d kin,
cc thng s c bn. Nhng theo tiu chun ca Php NF X 50-109 th: Cht lng
l tim nng ca mt sn phm hay dch v nhm tha mn nhu cu ca ngi s
dng. Theo nh ngha ISO 9000 : 2000 th: Cht lng l mc ca mt tp hp
cc c tnh vn c p ng cc yu cu.
1.1.2 Khi nim v cht lng phc v
Cht lng phc v l cht lng m khch hng ch c th nh gi c
sau khi s dng dch v hoc sau khi tip xc vi nhng nhn vin phc v
trc tip tc l c s tri nghim nht nh v s phc v ca doanh nghip
khch sn.( trch t cun Cht lng dch v. Trung tm o to tng cc tiu
chun v o lng cht lng )
Cht lng phc v l cht lng m khch hng phi da trn kh nng, uy
tn v thng hiu ca nh cung cp dch v nh gi.
Cc doanh nghip cung ng cng uy tn v ting tm th ngi tiu dng
cng tin tng vo cht lng phc v ca h.
1.1.3 c im ca cht lng phc v
1.1.3.1 Cht lng phc v kh o lng v nh gi
Cht lng phc v tt hay khng tt l do s cm nhn ca khch hng
khng th s c cng khng nhn thy c nn rt kho o lng.
Khch hng chnh l mt thnh vin khng th thiu v tham gia trc
tip vo qu trnh ny. H l nhn vt chnh trong hot ng thc hin dch v
khch sn vi t cch l ngi tiu dng dch v khch sn.
V vy h va c ci nhn ca ngi trong cuc, va c ci nhn ca ngi
b tin ra mua sn phm ca khch sn, mua s phc v ca khch sn.
nh gi ca h v cht lng phc v cu khch sn c xem l chnh xc
nht. Nu s cm nhn ca khch v s phc v ca doanh nghip khch sn ngy
cng tt th tc l khch hng cng cm thy mc tha mn ngy cng cao. Nh
vy vi nhng ngi khng trc tip tiu dng sn phm ca khch sn s khng
cm nhn c mt cch chnh xc cht lng phc v ca khch sn.
Cht lng chc nng bao gm nhng yu t lin quan ti con ngi c
bit l nhng nhn vin phc v trc tip ti khch sn. l thi , cch ng x,
kh nng giao tip, hnh thc bn ngoi ca nhn vin, trnh tay ngh, trnh
hc vn, tnh trng sc khe, tui ca nhn vin phc v.
Nhng yu t trn c tc ng rt mnh v trc tip n s cm nhn ca
khch hng khi tiu dng dch v ca khch sn gip khch hng tr li cu hi nh
th no khi nh gi cht lng phc v ca khch sn.
C hai thnh phn cht lng k thut v cht lng chc nng u c tc
ng ti hnh nh ca mt khch sn v quyt nh n cht lng phc v c
cm nhn ca khch sn, vn t ra cho cc nh qun l khch sn lun quan tm
v tm cch ci thin c hai: Cht lng k thut v cht lng chc nng ca khch
sn mt cch thng xuyn da trn nhng s thay i trong nhu cu s thch v
i hi ca th trng khch hng mc tiu ca khch sn.
1.2.1 Vai tr
Nng cao cht lng phc v khch sn c vai tr quan trng i vi khch
sn. Mt khch sn mun tn ti v cnh tranh trn th trng vi cc i th cnh
tranh th phi khng ngng nng cao cht lng phc v ca mnh hn na. Cht
lng phc v th hin tiu chun ca khch sn. Tiu chun khch sn cng cao
tm c 4 n 5 sao th yu cu cht lng phc v cng cao. Vic nng cao cht
lng phc v l nng cao cht lng sn phm dch v m khch sn cung cp cho
khch hng lm cho khch hng hi lng nht.
1.2.2 ngha
1.2.2.1 Cht lng phc v cao gip gia tng li nhun cho khch sn
Cht lng phc v cao gip khch sn gi chn cc khch hng c v to
ra nhiu khch hng chung thy v thu ht thm nhiu khch hng mi.
Chng ta u bit phc v trong khch sn rt kh o lng v nh gi cht
lng. Khch hng n vi khch sn thng da vo tin cy nh thng tin
truyn ming hoc kinh nghim c ca bn thn a ra quyt nh n s
dng cc sn phm dch v khch sn. Nh vy, cht lng phc v cao khng ch
tc dng gi khch c m cn ko thm khch hng mi n vi khch sn m
khng h tn cc chi ph cho hot ng marketing, qung co. Khi khch sn khng
quan tm ti cht lng phc v v qun l cht lng phc v km s lm cho
khch hng khng hi lng tha mn, khi h sn sng quyt nh chuyn sang
tiu dng sn phm dch v ca i th cnh tranh. Khch hng s thng tin khng
tt v khch sn cho nhng ngi cha bit. Kt qu l khch sn mt i khch
hng c v c nhng khch hng tim nng. Nu khng khch sn s tn rt nhiu
chi ph v n lc cho hot ng marketing v cn phi mt nhiu thi gian na mi
ly li lng tin ca khch hng.
Nh vy vic nng cao cht lng phc v khch sn s gip khch sn gi
chn khch c v thu ht khch hng tim nng. iu to ra nhiu li ch cho
khch sn gim thiu chi ph marketing, chi ph qung co, tc lm gim gi thnh
sn phm cho khch sn tng th phn v duy tr tc tng trng cao v ch tiu
khch s lm tng doanh thu cho khch sn tng khch hng thy chung l bin
Gim cc chi ph cho vic sa cha cho cc sai st: Chi ph n b thit hi
cho khch, chi ph i ph vi cc d lun khng tt v khch sn, chi ph x l cho
cc phn nn ca khch hng
Cht lng phc v cao s lm gim cc chi ph bt hp l v nhn lc v:
Nhng khch sn duy tr m bo cht lng phc v tt s cung cp cho
ngi lao ng mi trng lm vic tch cc. Nhn vin c khuynh hng gn b
lu di v trung thnh hn vi doanh nghip. Do h s lun chuyn lao ng ca
khch sn s gim, chi ph vic tuyn m, la chn nhn vin do s xo trn thng
xuyn gim.
Nhn vin thng cm thy t ho khi c lm vic nhng doanh nghip
c uy tn, danh ting trn th trng, h nhn thy nhng li ch ca khch sn gn
cht vi li ch ca bn thn mi ngi lao ng. c gn b vi doanh nghip
ngi nhn vin thng t gic hn trong cng vic ng thi t hc hi v nng
cao trnh nghip v ca bn thn, t hon thin nhng mt cn thiu p ng
c yu cu ca thc t. Nh vy cht lng phc v cao ca khch sn gip gim
thiu cc chi ph o to bi dng, hun luyn nhn vin cho khch sn.
Tm li, khng ngng nng cao cht lng phc v em li rt nhiu li ch
cho khch sn kinh doanh trong iu kin Vit Nam hin nay.
Bn cnh cht lng phc v khch sn cn i hi tt yu cc doanh
nghip khch sn Vit Nam mun tn ti v pht trin trong iu kin kinh doanh
cn qua nhiu thng trm v bin ng phc tp. Ni cch khc: u t nhm hon
thin v nng cao cht lng phc v phi tr thnh S la chn bt buc i vi
cc khch sn trong giai on pht trin hin nay.
1.3 Mt s nhn t nh hng n cht lng phc v
1.3.1 C s vt cht
C s vt cht c nh hng ln i vi cht lng phc v. Trong khch
sn c c s vt cht tin nghi, hin i, thm m, v sinh, an ton s lm cho khch
hng cm gic thoi mi, to cho khch hng sinh hot trong nhng iu kin
mang li s tin li v em li s hi lng cho khch hng. Bn cnh , c s vt
Doanh nghip phi thit k quy trnh phc v mt cch chun mc v qun
l tt nhng vn c th xy ra lm nh hng ti quy trnh cng ngh phc v
ca cc b phn kinh doanh khch sn. Nh cc khch sn c th thit lp tiu
chun phc v ph hp vi nhng yu cu i hi ca th trng khch hng mc
tiu. Rt quan trng nu cc doanh nghip nhn ra rng chun ha phc v khng
c ngha l phc v cng nhc. M tiu chun phc v theo nh hng hng ti
khch hng l phi m bo hu ht cc kha cnh quan trng ca phc v c
thc hin cao hn hoc bng vi s mong i ca khch hng.
Quy trnh phc v l bao gm cc giai on, cc bc nhn vin c th
phc v khch hng tt nht. T chc quy trnh phc v tt th nhn vin lm vic
vi phong cch phc v chuyn nghip v hiu qu hn, trnh c nhng sai xt
trong khi phc v. Khch hng thy nhn vin lm vic theo mt quy trnh nh th
s nh gi cao cht lng phc v. tiu chun nh qun l nh gi c
nhn vin ca mnh lm vic c theo ng quy trnh khng.
1.3.4 Mt s cc yu t khc
S phi hp gia cc b phn trong khch sn: cht lng phc v
c hon ho phi c s phi hp on kt lm vic gia cc b phn vi nhau.
Cc b phn h tr nhau thnh mt th thng nht cng hng ti mc ch nng
cao cht lng phc v em li s hi lng cho khch hng.
Tiu chun phc v: Bao gm tiu chun nhn vin phc v, tiu chun v
sinh, tiu chun v thc n gip cho qu trnh phc v c tt hn v do
lng nh gi c cht lng phc v ca khch sn nh th no cn a ra cc
gii php nng cao cht lng phc v khch tt nht.
i th cnh tranh: Mun cnh tranh c vi cc i th cnh tranh khc
cng bn nhng sn phm dch v ging nhau th cht lng phc v ca khch sn
phi tt hn v c nhiu u im hn so vi sn phm ca i th cnh tranh gi
chn khch c v thu ht thm nhiu khch hng mi tng doanh thu cho doanh
nghip.
2.1.1 V tr ca khch sn
Khch sn Nht ta lc ti 18 Hong Vit, phng 4, qun Tn Bnh, Tp
H Ch Minh cch trung tm thnh ph 7 km v cch sn bay quc t Tn Sn Nht
khong 2 km. Khch sn mong mun l cnh ca u tin ca thnh ph H Ch
Minh m ra n bn b quc t n vi cc di sn thin vn ha ni ting th gii
v cc trung tm thng mi ln ca Vit Nam, Lo, Campuchia.
Khch Sn Nht c lnh o qua cc thi k gim c sau:
ng Nguyn Khoa Ton (1981-1983)
ng Nguyn Trung Chnh( 1984)
ng Nguyn Thanh Phong ( 1985-1995)
ng Nguyn Vn Lc (1995-> nay)
Hin nay, Khch sn c 108 phng, cc nh hng, quy bar, business center,
dch v massage, CLB Bingo, vn phng kinh doanh, v trng, sn tennis, h bi,
phng tp th dc, phng hp, phng hi ngh vi sc cha 3000 ch.
108 phng c chia lm 2 khu vc :
Khch sn Nht 18 Hong Vit, phng 4, qun Tn Bnh, TP H Ch
Minh ( Khu A: 18 phng).
Khch sn Nht 23 Hong Vit, phng 4, qun Tn Bnh. TP H Ch
Minh ( Khu B: 90 phng).
C 5 loi phng:
Deluxe Suit
Deluxe
Suit
Superior
Standard.
Mi phng c trang b nhng tin nghi tt nht vi nh v sinh ring, c
bn tm, my iu ha nhit , in thoi ni ht, quc t. truyn hnh cp (Cable
TV: CNN, MTV, Star sport,), minibar, cc dch v khc. Ring phng Deluxe
Suit v Suit c thm phng khch.
Cc nh hng:
Nh hng Hoa S 1, s 20 Hong Vit ( khu C1)
Nh hng Hoa S 2,s 25 Hong Vit ( khu C2)
Nh hng Hoa S , s 21 Hong Vit( Khu C3)
Nh hng A
Nh hng B
Nh hng Ph Nng
2.1.4 C cu t chc v s lng CBCNV ca khch sn
2.1.4.1 S t chc ca Khch sn Nht
Gim
c
Ph
Ph
Gim
gim c
c
An ninh
TC & t Sa NH Ph
Sale & K ton Mua bn & an
o to phng cha Git i Nng
Mar ton
Lng Giao NH Lu
T chc
K bng & nhn (C1, C2,
s kin L tn Trang tr Ch bin PCCC
hoch Thi ua phng A)
T chc
NH Hoa
Hnh Tr. Tng
Ch dn S V sinh
chnh
Tng i
( Ngun:Khch sn Nht)
2.1.5 Khi qut tnh hnh hot ng kinh doanh ca khch sn
2.1.5.1 Thun li
Trong qu trnh pht trin kinh doanh s cnh tranh gia cc n v ngy
cng mnh v quyt lit hn khng ring g dch v n ung m c dch v phng
ng.
Gi c xng du, vng, bt ng sn bin ng mnh lm cho gi c th
trng khng n nh.
Mt s d n u t xy dng c bn c tng cng ty ph duyt nhng
qu trnh trin khai thc hin cn gp nhiu kh khn nht nh.
Tuy nhin trong nm 2007 Khch sn c s quan tm ch o, to iu
kin ca Tng cng ty cng vi s quyt tm, n lc, nng ng sng to ca ton
th CBCNV Khch sn thc hin tt cc bin php kinh doanh gp phn hon
thnh k hoch doanh thu Khch sn c giao trc thi hn 34 ngy, li vt trn
3 t ng ( tnh n thi im 17/11/2007).
2.1.5.3 Tnh hnh doanh thu
VT:1000
Kho Thu
Ch Doan n tch ly nhp bnh
tiu h thu qun
N 94,03 18,19 3,500
m 2005 6,000 2,000
N 109,6 22,56 4,400
m 2006 68,000 9,000
N 13,64 30,28 5,200
m 2007 1,000 6,000
N 16,66 35,24 6,000
m 2008 3,100 6,000 (Ngun
Khch N 14,32 53,10 6,800 sn
Nht) m 2009 9,500 0,000
SVTH: V Th Hoa 19 Khoa Qun Tr Kinh Doanh
Lun Vn Tt Nghip GVHD: ThS. L Th Ngc Hng
Trng b phn
Ph b phn
B phn v
Qun l Trng bar Tip tn Bp trng Cashier sinh v dng c
Trng nhm
Nhn vin 2.2.5 Chc nng nhim v v cng vic hng ngy ca tng nhn vin
phctrong
v nh hng Ph Nng Busboy
Trng b phn: l ngi chu trch nhim chung v ton b hot ng kinh
doanh ca nh hng Ph Nng trc trng b phn nh hng.
L ngi t ra tiu chun phc v v hun luyn nhn vin trong nh hng
Ph Nng, vic hun luyn nhn vin c th c thc hin trong hoc ngoi gi
lm vic.
L ngi c th lp bng chm cng, danh sch ngh l, gi gic lm vic v
ngy ngh cui tun.
Ph b phn: l ngi ph gip cho trng b phn trong cng tc iu hnh
kinh doanh v chu trch nhim trc tip cc mng cng tc do trng b phn phn
cng v y nhim.
L ngi gim st, qun l hot ng khu h bi.
m nhim vic hun luyn nhn vin v phn cng cng vic hay thay mt
trng b phn quyt nh tt c mi th thuc thm quyn nh hng Ph Nng
hot ng c nng sut v tri chy.
Qun l: c nhim v chm nom, gim st, kim tra tt c cc nhim v, nh chun
b trc phc v c thc hin c hiu sut cao v khng c s sut iu g.
m nhim vic ghi nhn t tic ca khch, phi c kin thc v thc n
c th gip khch chn mn.
sn. Vic nng cao cht lng i ng lao ng trong b phn ny c th nh hng
trc tip n cht lng phc v v nng sut lao ng.
tui lao ng: Nhn vin trong nh hng l lao ng tr v ang trng
thi vng vng kh chn chn.N: 18 45 tui , Nam: 18 - 50 tui.
Trnh ngoi ng: Nhn vin ca b phn nh hng a s u bit t nht
mt ngoi ng. V khch sn Nht l khch sn t tiu chun 4 sao nn trnh
ngoi ng ca nhn vin cng phi ph hp vi tiu chun. a s nhn vin nh
hng u bit ting Anh. c bit l i ng qun l rt thng tho ting anh. Ngoi
ra cn bit thm ting khc nh ting Hoa, Nht.
Trong qu trnh lao ng lm vic, tng cng ty c k hoch c th v vic t
chc nng cao trnh vn ha, ngoi ng, chuyn mn nghip v, k thut o to
v o to li i ng cn b qun l v chuyn vin t tiu chun ca ngnh ngh.
Hng nm tng cng ty t chc kim tra dy ngh v thi nng bc s nhn
vin nghip v k thut trong ngnh nh hng hng. Qua k kim tra v thi nng
bc, ngi lao ng t yu cu s c Tng gim c quyt nh cng nhn bc
ngh tng xng. Nhm c i ng cn b qun l tr k tha, nng ng c tm,
c tm, khch sn c chnh sch u t ngn hn di hn bng cch gi cn b i
cn b qun l.
Cc phng ban b phn tham gia cc kha o to nh:
i hc Malaysia: 3 ngi
Gim c iu hnh: 6 ngi
Gim c kinh doanh: 4 ngi
Qun l khch sn Quc t: 10 ngi
nh gi vin mi trng: 11 ngi
o to vin: 4 ngi
Ngoi ra trong nm khch sn to iu kin cho CNVC- L tham gia n
thi tay ngh nghip v nh hng, trn 100 lt CBCNV c hun luyn v an ton
ha cht, 63 lt hun luyn v an ton in, an ton lao ng. c bit CNVC-L
t hc nng cao trnh hc vn v ngoi ng.
Nh vy, khch sn khng ngng cng tc nng cao cht lng i ng lao
ng tc l nng cao cht lng phc v.
Giai on chun b
Giai on phc v
Giaiphc
S 2.3 Quy trnh onvthanh
tic ton v tin khch
2.3.3.1 Giai on nhn t v t chc tic
2.3.3.1.1 Quy trnh nhn t
Giaitic
on thu dn
Cng vic ny s do cc qun l ca nh hng Ph Nng m trch v s
chu hon ton trch nhim trc trng b phn nh hng Ph Nng.
Cho hi khch
Mi khch ngi, ly nc mi khch
Hi thm l do n lin h phng tic.
Nu t gi ch, hi trc thng tin sau:
Ngy thng nm, gi t chc ( dng/m lch)
S bn d nh t chc ( sp xp cho tng khu vc)
Khi hon thnh cng vic chun b, nhm trng hoc qun l kim tra
ln cui cc khu vc, ln s phc v, kim tra cc dng c phc v t ti bn
nh h tng, h tm, thc n
Trc lc phc v, qun l nhc nh nhn vin tng khu vc phn chia
bn phc v khch tt hn. Mc d phn chia bn nhng cc nhn vin trong khu
vc cng nn phi h tr nhau. Nhn vin c phn cng phi kim tra c y
khui, hp qut y chun b cho vic phc v.
Chun b y cc dng c trn bn dng v bn dng c t v tr
thun li d ly vt dng. Trnh tnh trng khi cn ly dng c bn pht sinh, s
lm ri quy trnh phc v nu bn pht sinh c khch.
T nhn vin phi chun b dng c y cho khu vc ca mnh v
hon thnh theo cc nguyn tc sau:
Tun theo quy trnh lm vic mt cch cn thn
Cng vic chun b c tin hnh trn mt quy trnh thng nht.
Mi ngi lm mt cng vic khc nhau.
V d nh khi mi bt u vo cng vic th nhn vin nam lo
khu k bn, tri np, t king xoay; nhn vin n lo khu lau chi chn
da c th t bn ngay sau khi bn n c sp xp v tri np phng
phiu.
Trong khi chun b cc dng c cn c xem xt tng mn mt.
Tr li b phn lau ra cc dng c cha sch s. Loi b cc dng c
b h hng ( nh s b st m)
Kim tra mi dng c dy v ng ch.
Ngoi ra nhn vin phc v cn chun b gh em b cho khu vc
ca mnh khi cn s dng khng phi chy di tm lm mt thi gian
v cng sc.
Trang tr bong bng, l hoa, kim tra m thanh nu c vn g
phi bo ngay cho b phn k thut chnh sa.
2.3.3.2.2 Giai on phc v
Cho n khch v mi khch ngi. Nu bn no c khch ngi th rt
bao a, lt ly ln v t u, khn lnh ln bn cho khch.
Ghi nhn kin ca khch trong tic v tin nghi phc v, thc phm, thc
n, thc ung, cch phc v, thi nhn vin
Nhng im cn lu trong giai on thanh ton:
Gii quyt vn mt cch lch s vi thi sn sng gip
khch.
Ghi cc thng tin vo thi im thanh ton.
Thng bo cho khch lng tin phi thanh ton ( tin mt, sc, th
tn dng)
Chp nhn v nu cn thit gii quyt c hiu lc vic thanh ton vi
khch.
Thc hin vic giao dch ng thi hn ti u, a giy bin nhn
cho khch.
Gii quyt mt cch hiu qu cc tnh hung pht sinh.
T chc thc hin cng vic ca mnh mt cch hiu qu, an ton.
Cashier thu tin.
SVTH: V Th Hoa 32 Khoa Qun Tr Kinh Doanh
Lun Vn Tt Nghip GVHD: ThS. L Th Ngc Hng
Cm n khch v hn gp li nu c dp.
Kt lun chung:
Khch hng n vi nh hng thng l nhng ngi c kh nng thanh ton
cao, c nhng i hi cao v cht lng sn phm m h mua.
Mn n ngon mi l vi phong cch phc v chuyn nghip gip cho thc
khch thc s c ngh ngi, th gin mt cch thoi mi sau nhng gi lm vic
cng thng mt mi v nhng lo toan trong cuc sng. Bn cnh , phong cnh
nh hng cng l yu t to nn s thnh cng trong qu trnh phc v.
Nng cao cht lng phc v l vn quan trng v rt cn thit vi nh
hng. Mt mt, n tng kh nng gi chn khch hng c, thu ht thm nhiu khch
hng mi m khng phi tn thm bt k chi ph qung co hay marketing no. Mt
khc, n cn l cng c gip cho nh hng tng gi bn m vn gi c uy tn,
danh ting v khng nh c v th ca mnh trn thng trng.
Nu qu trnh rm r, phc tp v tri qua nhiu giai on th d mn n c
ngon, hp dn i chng na thc khch cng chng thy ngon cht no. V th mt
quy trnh nhanh, gn v hp l s gip cho nh hng va t c tiu chun cht
lng va lm hi lng khch hng.
Tm li, nng cao cht lng phc v mang li nhiu li ch thit thc trong
qu trnh kinh doanh ca nh hng, l i hi tt yu i vi s tn ti v pht trin
ca nh hng trong giai on hin nay. Da vo kt qu bng thm d kin khch
hng c 19 khch ( chim 38%) cm thy rt hi lng v quy trnh phc vu ca nh
hng, 21 khch ( chim 42%) cm thy rt hi lng, v 10 khch ( chim 20%) cm
thy bnh thng v quy trnh phc v ca nh hng t do rt ra c nhng u
khuyt im v quy trnh phc v ca nh hng nh sau:
u im
c s quan tm su sc ca ban lnh o khch sn cng i ng cn b
cng nhn vin c tnh on kt, c kh nng trnh chuyn mn, c nng lc
gp phn rt ln trong vic hon thnh nhim v ca Tng cng ty giao. Quy
trnh phc v theo s khp kn v c thc hin nghim tc.
Giai on phc v c chun b rt k v thc hin rt tt t khi chun b
phc v cho n khi khch nhp tic v phc v.
Trong nhiu nm hot ng to c ch ng trn thng trng, lm
n c hiu qu, uy tn c nhiu ngi bit n.
2.3.4 Mt s yu t khc
S phi hp gia cc b phn trong Nh hng: phc v khch hng tt
nht cn c s phi hp nhp nhng gia cc b phn tt c cc b phn u phi
nm r nhim v ca mnh i vi cng vic cng nh i vi khch hng. Cc b
phn phi gip nhau khng c li hay trn trnh cng vic sn sng gip
bn ng nghip khi mnh hon thnh cng vic nhm hng ti nng cao cht
lng phc v em li s hi lng cho khch hng. Nhn vin lm vic tai nh hng
Ph Nng c tinh thn ng i v tnh k lut rt cao lun hon thnh cng vic
v gip bn ng nghip.
Thit lp tiu chun phc v
Tiu chun ca nhn vin ca nh hng Ph Nng Khch sn
Nht
Khch sn Nht xc nh tiu chun thc hin cng vic bng cch bm
th gi lm vic v chm im trong gi lm vic. Tiu chun c xc nh qua
thang im sau:
Hon thnh nhim v c giao: im chun 100 im.
t nng xut v cht lng cao c cng thm t 01 im n ti a 05
im.
C sng kin ci tin k thut, p dng cng ngh mi, nng cao nng sut
lao ng, hiu qu kinh t c cng ti a 15 im.
Nu cha hon thnh hoc hon thnh km th tr 01 im n ti a 10
im.
Quan h khch hng, on kt hp tc tt vi ng s: im chun 100 im
Phc v tt, c khch hng khen ngi c cng t 01 im n ti a 05
im.
Quan h hp tc, on kt tt trong n v c cng t 01 im n ti a
05 im.
Nu gng ngi tt vic tt c cng 01 im n ti a 05 im.
Ngh m: tr 01 im/ngy.
Ngh vic ring khng lng: tr 02 im/ngy.
Ngh khng l do chnh ng: tr 50 im/ngy.
i th cnh tranh: Mun cnh tranh c vi i th cnh tranh khc
cng bn nhng sn phm ging nh hng mnh bn canh cng tc Marketing gii
thiu sn phm, th nh hng cng phi c nhng chin lc gi chn khch c v
thu ht khch mi nh: gim gi bn, tng mn, tng th VIPthng lm mi
thc n.
Gii quyt phn nn: Khch sn c th nhn c nhiu li phn nn khc
nhau t khch hng, qua gip khch sn hiu ng nhng nguyn nhn c th
lm cho khch hng khng hi lng nh:
Do kim sot hot ng phc v ca nhn vin lng lo, khng tun theo th
tc cc tiu chun phc v c quy nh ca khch sn.
C th do s phc v khng ng nh ha.
Hoc do nhn vin khng quan tm n khch hoc th l khng lch s vi
khch hng.
Tm li, cht lng phc v ca b phn nh hng trong thi gian qua l kh
tt em li s hi lng tha mn cho nhiu khch hng. Bn cnh cng c nhng
khch hng cha hi lng v rt khng hi lng.
V vy b phn nh hng khng ngng nng cao cht lng phc v ca
mnh hn na nhm phc v khch tt hn em li doanh thu cho khch sn v tng
li th cnh tranh trn th trng hin nay.
2.4.1 u im
c qun l bi Tng Cty du lch Sai Gon tourist nn nh hng c u t
rt ln v c s vt cht cng nh cng ngh mi, i ng lao ng di do c
o to t trng trung cp nghip v du lch Sai Gon tuorist. Nh hng thit k
khng gian m ch yu phc v khch ngoi tri. Ngy nay vi s pht trin ca
nn kinh t th trng i sng ngy cng c nng cao c ngy lm vic trong
phng my lnh trong mi trng lm vic y p lc, tm c s thoi mi sau
mt ngy lm vic khch hng la chn nh hng Ph Nng. Khng gian thong
mt cch b tr v trnh by bn gh lm cho khch c cm gic va m cng va
thoi mi, i ng nhn vin nhit tnh phc v khch hng chu o, thc n a
dng. Cc mn n trong nh hng ngon hp v sinh an ton thc phm, cc mn
nng c chun b sn mang ln phc v khch khng phc v trc tip trn bn
gy khi nh hng ti khch.
2.4.2 Hn ch
c xy dng t nm 1991 nn c s vt cht tng i c v ang dn
xung cp, trang thit b c, i ng lao ng ch yu c tuyn t trng
trung cp nghip v nn nhn vin ch phc v khch theo mt quy trnh do trng
o to m khng c hc hi trao di t bn ng nghip cc trng khc.
Khng gian m nn khi tri nng hay ma gy kh khn cho vic phc v khch
hng khu vc sn 1, 2 th xung cp nn vic phc v khch hng khng c
tt.
2.4.3 Nguyn nhn ca nhng hn ch
Nh hng xy dng lu nn c s vt cht xung cp, i ng nhn vin
khng chu hc hi kinh nghim t cc bn b cc trng khc nhn vic ch phc
v khch nn khi c khch u ti nhn vin phc v cn lng tng v mc nhiu
cho cht lng c s vt cht v trang thit b lun trong tnh trng hot
ng tt, b phn nh hng phi t chc tt cc hot ng: bo dng, sa cha,
thay mi v nng cp
Khch sn phi tin hnh bo dng nh k hng thng theo mt k hoch
c xy dng t trc trn c s nhng kho st nh gi s b v tnh trng
ca CSVCKT. ng thi bo dng t xut ti thi im khi xy ra cc s c
Nhn vin K thut phi thng xuyn kim tra h hng thit b k thut.
Khi pht hin h hng phi sa cha kp thi khng gy nh hng n cht
lng phc v nh my lnh h th phi sa cha ngay
Nu CSVCKT h hng m khng th sa cha c th cn phi thay li
mi nh bn gh gy, chn da st m, h thng thit b k thut qu c hoc ht
hn s dng th nn thay mi m bo an ton cho ngi s dng.
Phi nng cp kp thi cc c s vt cht trong tnh trng hot ng khng
hiu qu nh bn nh hng Ph Nng cn nng cp li Khu Sn 1 v Sn 2 v n
va nng v va thiu nh sng nn khch t khi ti .
a ra cc gii php hon thin tiu chun cho nhn vin phc v nh tiu
chun nghip v phi qua o to v b tr theo ng chuyn mn nghip v, khng
nn phn cng cng vic khng ng chuyn mn ca nhn vin nh th cht lng
phc v khng hiu qu. Tiu chun sc khe phi c th xanh. Trang phc mc
theo ng quy nh ca tng chc danh.
Thc hin cc bin php m bo yu cu v v sinh nh v sinh trang thit
b dng c, v sinh cc khu vc, v sinh thc phm v c bit l v sinh c nhn.
a ra cc tiu chun thc hin cng vic nhn vin phn u, kch thch
tinh thn lm vic to c hi thng tin cho nhn vin.
3.2.5 Quy trnh phc v
Tip tc duy tri v ngy cng hon thin hn giai on phc v phc v
khch hng mt cch tt nht.
a thm nhiu mn mi a dng thc n ng thi rt ngn thi gian
ch bin cc mn nng v nhng mn nng khi khch gi thng mt nhiu thi
gian v nh hng cha s ch cc mn nay v d nh mn cu nng la hng thi
khong 40 pht mi a ln phc v khch.
tham gia trc tip vo qu trnh nhp nguyn liu nh b phn cung ng, nhn vin
ph trch nh kho, cc gim st vin phi kim tra cc nguyn liu c ngun gc
xut x v cc loi thc phm ti sng phi qua h thng kim dch m bo
cht lng.
Gim st cc phng php qun l cht lng phc v xem cc phng php
thc hin c hiu qu v thch hp vi tnh hnh nh hng hin nay hay khng.
Thng xuyn kim tra, gim st quy trnh phc v ca nhn vin, xem xt
thi lm vic ca nhn vin. Trong giai on chun b phc v, ngi gim st
phi kim tra ton b vic thc hin cng vic ca nhn vin hon tt hay cha
nh kim tra cch b tr bn gh, kim tra cc cng c dng c by bin trn bn
Kim tra h thng cht lng CSVCKT nh v mc h hng, mc v
sinh, mc d an ton
3.2.7 Cc gii php khc
Gii php v m thc:
Lun lun ci thin thc n a dng v phong ph
Trang tr cc mn n hp dn v thm m.
Xy dng chng trnh giao lu m thc gia cc mn n phng Ty v
phng ng.
Thng xuyn a ra thc n mi cho khch la chn.