Introduction and General Background of the Business

Name of Business: Sweet Jar

Business Address: P-8 Relocation, Doongan, Butuan City, Caraga, Philippines
Nature of Business: Snack
Form of Business: Sole Proprietorship
Name of Owner: John Andy L. Beltran

Brief Description of Business

Sweet jar is a No-Bake cheesecake snack packed in jars. This comes in

blueberry flavor on graham cracker crumbs.

Objective

Sweet Jar Business seeks to produce No-Bake blueberry jar cheesecakes

and since blueberry cheesecakes are rich source of several vitamins and
phytonutrients, Sweet Jar also seeks to deliver significant health benefits to its
consumers.

Vision
 This Business plan envisions to producing an innovative dessert to its
consumers at a reasonable price and nurture the entrepreneurial skills and
competencies of the youth.

Mission

Enlightened by the vision, the person behind this business plan shall equip
himself with entrepreneurial skills and attitudes, and knowledge on
entrepreneurship in order to evolve himself into a creative, innovative , productive
and responsible citizen capable of establishing his own business venture, thereby
providing more opportunities not just for himself but for others as well.

Marketing Plan
Description of the Product

Sweet Jar is a No-Bake cheesecake. A cheesecake is a sweet dish consisting

of one or more layers. This product consists of ingredients -- cream cheese, sugar,
eggs, sour cream and vanilla-- that are mixed and placed on a graham cracker crust.
This is topped with blueberry extract which is rich in vitamin K, vitamin C and fiber.
The product is then packed in jars with the products label.

Comparison of the Product to its Competitor

The main competitors of this business are the existing vendors who sell food
items in the barangay and the street food vendors who come in contact with the
people outside the barangay. An advantage of this business from its competitors is
the creative and innovative packaging of the product and since this no-bake
cheesecakes are placed in jars, consumers are not just able to carry around this
dessert but the consumers are also ensured that sanitary issues are well attended to.

Location

The Sweet Jar Business shall be located at the owners residence at P-8
Relocation, Doongan, Butuan City, Caraga, Philippines.

Market Area

The product, Sweet Jar, shall be sold in the owners barangay but it will also
be sold to people from different barangays who would like buy this no-bake
cheesecake in a jar.

Main Costumer
 The target markets of this business venture are teenagers, adults and people
who are fond of desserts and sweet treats.

Selling Price

Each Sweet Jar shall be sold for Php 45.00 each.

Marketing Tools and Strategies

In order to promote the product and widen the reach of consumers, the
owner of this business venture shall produce fliers containing brief description of
the product and the contact information to which possible buyers shall call to book
orders. Various Social Networking Sites such as Facebook and Twitter will also be
used to advertise the product.

The owner of the Sweet Jar business shall continue to develop the business in
terms of the flavors offered and product packaging to better serve its customers.

Production Plan
Raw Materials- Graham Crust

Ingredient Cups/Tablespoons Amount

Graham Crackers (Crushed) cup Php 16.00

Butter (Melted) 2 tablespoons Php 2.00

Raw Materials- Cheesecake

Ingredient Pieces/Cups/Teaspoon Amount

Sugar cup Php 9.00

Cream Cheese 1 cup Php 110.00
Eggs 3 pieces Php 5.00
Sour Cream cup Php 45.00
Salt 1/2 teaspoon Php 0.50
Blueberry extract/jam cup Php 50.00

*The listed ingredients for both the graham crust and cheesecake are good
for 6 Sweet Jars.

Other Supplies

Jar
Mixing bowl
Spoon

Manufacturing Process

The production of the graham crust

 1. Stir together graham-cracker crumbs and butter.
2. Place 2 tablespoons of the graham-butter mixture in each jar

The production of cheesecake

1. Beat cream cheese until it becomes smooth.

2. Add sugar and continue beating
3. Add eggs, 1 at a time, beat well after each addition.
4. Add sour cream, and 1/4 teaspoon salt. Beat for 3 minutes.
5. Divide batter among six 6-ounce jars, filling each two-thirds full.
6. Refrigerate overnight to set.

Production Model

The business will employ manual production model in producing its product-
Sweet Jar.

Procurement of Production Components

The procurement of raw materials is not a difficulty since these materials are
readily available in the stores located in Butuan City. The same goes with the
procurement of utensils, equipments, and packaging materials for production.

Organization and Management Plan

Business Management and Operation

 The management of the whole production as well as the marketing of the
product shall be spearheaded by the owner. The said owner shall also undergo
comprehensive training-workshop to ensure proper understanding and strict
compliance of the production process and marketing strategies.

John Andy L. Beltran

Butuan City

Cellular No. 09468128759

 johnandybeltran@yahoo.com

Personal Information:
Address: P-8 Relocation, Doongan, Butuan City Age: 17
Gender: Male Date of Birth: September 24, 1998
Objectives:
Seeking a job in the field of Business Management and Customer Relation Services
Educational Attainment:
Elementary
Butuan Central Elementary School 2005-2011
High School
Agusan National High School- 2011-2015
College
Father Saturnino Urios University
Skills and Competencies:
Knowledge on Business Management
Skills on Customer Relation
 Business Plan

Proponent:
John Andy L. Beltran
Bachelor of Science in Business Administration
Major in Marketing Management- I