2 2 1

Globalization, Localism and Nostalgia

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Abstract
In a globalizing world, systems and processes are interlinking
and any changes also affect to the whole system. It seems that

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globalization intensifies diversity via technology and media but the fact
that it intensifies conflicts and capitalism. In addition, it causes people
feel lonely and nostalgic joyous moment. Localism as a resistance to
globalization, development, modernization, industrialization, westernization,
and progress, which became the master narrative dominated development
strategies for third world countries including Thailand for sixties years,
shows the asymmetry of production and distribution of resources and
power of community. Nevertheless, the richness of community with the
growth of localism is threaten by capitalism, marketing and media by the
ignorance of people, community and public organization.

Keywords : Globalization, Development, Localism, Nostalgia

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(Industrial Revolution)





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(Otherness)




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(One World)
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Market)





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The World's 25 Biggest Oil Companies []
http://www.forbes.com /pictures/em45gmmg/not-just-the-usual-suspects/
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Top 10 Biggest Hotel Chains in the World []
http://planetden.com/ hotels-restaurants/top-10-biggest-hotel-chains-world
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round up http://waymagazine.org/5- -by-.
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(Cal and Roy, 1997, p. 2)

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(Beck, 1992; Giddens, 1990, p. 64; Lyotard, 1984, p. xi)

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http://waymagazine.org/5--by-.
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(Shuman, 1998 cited in Hines,
2000, p. 38)

(Community)

(History)




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(Nationalism and
Xenophobia) (National Coalition for Independent Action and the TUC, 2012)





(iPad)

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(Commodification of Culture)



(Commodification of Countryside)

(George, Mair, and Reid, 2009, p. 128)







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(Modern Age) (Jean
Baudrillard)




(Reality) (Image)

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(Haralambos, Holborn, & Hearld, 2004,
p. 848)








(Application)

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(Line) (Facebook)

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. (2556, 4 ). 50 25%
GDP. 22 2557, http://www.thairath.
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______. (2557, 6 ). ' ' 1-
. 22 2557, http://www.
thairath.co.th/content/427645.
minorinternational. (...). MINT. 14 2557,
http://www.minorinternational.com/MBiz/Business.
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