= Conteibuted By: Ed Robison S 11/25/84 “Heddon's River-Runt’ Does the Stunt! i “Floating & Diving” “Jointed Floater"” eri co 3 SS ge < es ‘ nded more ira BI apse § ee Aeros than didany .. Ram Fae) am AOL ee cataFellow Fisherman: - Thousands of anglers each year ask for and enjoy their Heddon Catalog. We hope you like yours, and if you already have one, please hand this to a fisherman friend. On other side is an order blank for your convenience We suggest that you make up your memo of Heddon tackle and take it to your Dealer to fill or to order for you. But please reject all substitutes, -- it's your money and you have the right to insist on getting what you want. Remember, -- If Dealer will not supply you, then mail direot to us and we will give it prompt attention, with a guarantee of satisfaction or money refunded. Just a suggestion; -- Don't skimp yourself on Baits. They are such a SMALL part of the cost of your trip, but the MAIN factor in determining whether it is good fun or flat failure. Be sure to inolude a "RIVER-RUNT SPOOK" and a "FLAP-TAIL", -- YOU will get fish when others fail. Remember, -- "The River-Runt does the Stunt". There's a lot of fun, too, in trying out DIFFERENT baits; and a variety assures success. Some days fish will hit Surface Baits, and on other days, they prefer Diving or Underwater ones. Study the "Bait Chart" and note Special Seleotion shown in red figures, also how to use them. And don't forget your old fishing "pal" who will want one just like yours! "Two-of-some" is a good motto, and also insurance in case of loss of your favorite "plug". Last, but not least, don't risk losing your string of beauties on an old rotten or worn-out Fish Stringer. That new Heddon-Winona Stringer is extra-strong and very con- venient, -- either plain or with snaps. Cordially yours, CHARLES HEDDON, President. “HEDDON-made is WELL-made"DEMOCRATIC, RESTFUL, NATURAL. SPORT! Most AND UNIVERSAL SUING —'TH Trove are fow anglers in penitentiaries, the Mish- iiye bai!” and the “erime ur” seldon: reside in the same person. From George Washington to Franklin Roosevelt, many of our Presidents have heen ardent fishermen, For youth and adult, there is nothing more bene: ficial, than to comanine with Nature in her woods ind an her waters. The refined satiny spirit can hot xin ayciinst fellow mortals, nor aystinst society As Exclresident Coolidge: said: “There is nm inde. cEhtachte spiritual charm in the gentle art af tsbing, 1 affords v fetreshing leisure, a stinulition to the body and henedic~ than to the soul, ‘There is something. natural, homely, whole. Mine and unspoiled. about the fisherman which we Shall all fo well to cultivate Modern angling methods fire the imagination, and CHAes HEDBON challenge the skill, ‘They also appeal to the sense Of good sportsmanship, Fishing is now intensely pleasurable and engaging, sinee it has eliminated the prosuic, the ol-faxhioned “sitin- The-sun-and-wait” methods. Col, Charles A. Lindbergh's father is quoted sis having said: The fest dime 1 really hevame seated witty amy san was when Etook in oo ashing rip. fhe most prized benediction, hit Ereveived frum my own father dim" Heddon, aes be Wes affectionately known, is the ardent love af angling, which he instilled within me, Tt iedoubly rich with memories of happy howrs together To Fathers and Mothers, my mess tx Ural you take your children to the quiet woods and mystical waters. It is Nature's best antidote for the innumerable besetting sins soe ira cociely, aml i x0 beautifully expresed by the kate De, Henry Van Dyke tn his book “Little Rivers Wintseninber waters Wwaheer [may wade. Nersugh svar shade Ane enet the ty. add eal, see: Only scoot or tn, to da Brome finaing pots, nd Ley my 4 ‘Nitanee Line wishing, fel Gash Fishin ud past a ay om Nahar bert FISHING!" Kn appreciation by TRVIN S. COBB I. for one. am proud to call aycelf a fisher and with the tioheines stand. Ours is a veneratle and a noble and a tisalth- fel'sport.. To practice it i= ood for our minds and 0. = Bodies “to TiePabout our fishing afterwards, makes the imagi~ Ration more flexible But to get the maximum of enjoyment out of this favored . paesnlt Ot ones the. fieheomensmiet haves the rotht sort Of ce Ucintes eituly viel hone tty tlt The ose era ead ted Jager scent aia estes mute TO UETe sis Tim pia ka tastnty of ay ‘jest ant Feoo wit! aune of the uniform excellence miich T have hn Heddon #1res at ne pleasure to tuner Us Ube present a er the tiem ibiahtaryo-and! unpaidefor-trabute, Moy they Live Jong cad may, Lhey prespar iimay They ro oF wat. Tiauinp taekle for thie uation of Frsheemew amtams 19 sappy urn squreig aay, puojag wausnysiy ipy oF $0peiD puss. 31> ams oon cAraretg 23g ‘acow so sdums uj #1939 Of 9s0;239 Gorse sop sesuapyy suey] Zl at pus SeyFesod. ans “A119 sOoPDY out (ama oma) 2g uemnsousig A5x 0} FoqnIeD puEg Order Blank—Try Your Dealer First Make up your Heddon order on ce nen emerson : vor order the items for you. ‘Reject all SUBSTITUTES. es our money and you have Che eight to faa on getting what you want. TC your i dealee WHE HOT mupply yon MALL DIRRCT TO Use aud wer al ave bumediee | Attention. Salitarton irantee, oF ony eetuened i JAMES HEDDON'S SONS Howaine, Mi Send to Date i Street and No,{*"" Nemes City State Ship by, Find enclosed $ How | 7 Mex | cataor No] Articles Wanted | Meise Amount T T rn | | a FS ona Steinger{ Witk 10 Supe Plain Cord a SS Order Blank—Try Your Dealer First Make up your Heddon order on a blank and take it to your dealer and have him fil fr order the items for you. Ieject all SUBSTITUTES. itis your monty, and you have the right to insist on getting what you want. If your deaiet WILL. NOT supply yor MALL DIRECT TO US, and we will give ie immediate Attention. Satisfaction guaranteed, oF money returned. JAMES HEDDON'S SONS Dowagiae. Michigan Send to Date Street and No. City. State. Ship by Find enclosed es. Wante, How | . Many | Catalog No. | Fa8ith LO See Winona Stringer{ ath (opWhy Heddon Baits ? : they do catch more fish as proven by their outstanding Leader- Id and Stream’s” National Fish Contests for 23 Years. “Reon-There” Fishermen prefer Heddon Baits hecause they are the original wooden minnow and of recognized highest quality. Futhermere the experienced fisherman knows that the he at real fish-getter or Heddon would not make i Heddon Hails cost slightly more (han numerous inititions, a difference that is more thar justified by the difference in quality, sand their serviceability. Nothing but the best goes into them: - ‘The choicest of seasoned cedar and gumwood; the fastest colors and the highest grades of paints and enamels; and the hest grades of hooks, imported from England and made especially lo ryid specifications, Heddon hooks are now cadmium-plated Lo make them ax rust-proof as possible, - not just nickeled or painted. The Heddon Guarantee ketion reese Gmade ve wey Valve sceeed— lus. National Leadership for 23 Years Read this remarkable record:— Such National Leadership by Heddon Hails for 23 years isnot “just an accident”, but positive proof of universal use and real fish getting ability. Hedhion “Vamp Salmon Derbies"” more th Wan Hiaits, Also at Part Au ith years on Heddon “This half of ihe Prize is) Wash, Salmon Why Heddon Anglefs DON'T LOSE Prize-Winners Heddon “Fish-saver* Honksfisteners site liehd by TWO Serews instead af ¥ are doubly secured with the Fleqdan patented in hook, Hooks ave held int Fast positian to insure Hooks will not revolve ut twist off or pull oat Heese + honk fustenty, yet ean easily be removed to replace a bru hooking the fh, and seldom touch or damage the bn ONE Bait got 4 Field & Stream™ Priz ‘Two Each Year, 2 Years in Success has Co beat, "TWO Whoppers in ene warning, and ell & Stree" Nationa’ Fish Contest dian Reva Healdans Beat: Hed fe Winners. ion. Here's a record hath of them Prize Winnera Hi afr t esis Kos as Heddon And inthe following year Mr. Avwater and De, Savage landed fan more Prine Winners! And an Uhr sane ol ted Bait™ Be Sure to Enter Your “Whopper™ Contest of “Field & Stream” carly Wig also of “Hunting & ishing” and “Nationa Sportsman” Sere Maguaines — Open te All FisherneHeddon “RIVER-RUNT” Baits Several aodels: — Flouters and Divers — Regular and Jointed — and Sinking Underwater Laren ti both exh" or “Spoak” mnaterial, und wood cow ets Runt did the Start !7 rate a tia she 4 bait, Ufo altned ational ppatarty sn met ee VL Probate “ge | Gs srt ily usa far AP Te is, “Standard equip. snent” with experienced singlers because they fine fond hat there sorting about ite age and shape. and "live Swimming action which simply: irresistible all ight hire yet an Saevllont rater, ial for ight whiny’ rosin th att pomularit many imita Therefore, be sure you fe, a feauine “iver Runt” (wood mattel), “River Runt fish-tlesh mode ing" Meddoa nie fat “he Riera it Unions matte Ly Heddon, it is not a genuine “River- Anglers sny Test ever": — Keun we registered in 18, Patent Other, Remarkable fish-getter” ieee etter then tee " Hass, Walleye, Cuter tsb, ah even Muskie all Kinds of salt Atmde my eacatin a success le Finish 4 / cote Sa, New “Bloating River-Runt-Spook”, No. 9400 Semi-transparent, Indestructible Finish / 1 “Jointed River-Runt-Spook™ No. 9430 We Floating Model, Transparent, ladestenetibteHeddon “SPOOK® ov “FISH-PLESH” Baits ible finish. Not made of Wood Marvelous Fist ansparent. Lndestr azingly lifelil fivh-lesh"™ fish, and is Now you can geti€! "Phat eftal (hing you have long wanted ia baits, iat tr appearance of live minnows! It is simply irresistible to ALL kinds of yame produced by the fishy, sealy, and iridescent material of which these “SPOOKS jon feature, Tn that new "Shore A exclusive and jeitented Hed Minnow" finish, in cath models, you see what Che fishy sees underwater Users of these “SPOOKS" report more fish on them than on any other kind of bait. ‘The mast popukur and effective models or shapes, obtained in Heddon wooden baits, such as “Vamp”, “River-Rant! “ele, are now duplicated in this new “fishy material “Bass Mout, autiful finish have hecome ") when geound in the jaws le Finish and Construction. Hooks will not p ugh & sbecial chemical prowess, the rule and b a partof the body itself. “Phe nish will not come of 6 (of fish ‘with sharn Leth, such as -muskes, pike, piekerel, und salewater fish Rech Heit ie guarantor Grutlast any nuraber of wooden anes: ‘they costa Iie incre te amake, hut to the angler are well worth the difference because af freater fich-ge(ting Powers, plus indestructibiliy. and hooks doubly secured Special Spook baits, comnpleely eovered with enamel ta transparency are abe el Hot ae supplied an are designate hy fetter "Win front of number ‘ate low-Worm Finish 3 New Shore-Minnow Binishey (X-Ray). New Sees “Vamp-Spook,” No."9750 Series. (3-Hook Model) True “Fish-Flesh" Appearance — Indestructible and Senti-Transparent Sed hi ur guinea ew, wr A lively swimming, tlosting and diving bait in the famous" Vamp" nntel shane likes pikeemionow. Bee cellent forall amie fish, Outlasts many wunaien lures Length 41j inches, weight 34 uz. ‘Three treble hooks. rie “Wk Bow iten Ted tis Saar Sie tl, Positive Peoot i F Conaine Tes Me 4 “Sati trun Cake pov ‘wana ayHeddon “Spook” or “Fish-Flesh” Baits (Continued) No. 9730 Jointed “Vamp-Spook” 1 Mont tite asparent, Ludesteuctible No. KF9751 King-Fish Model SVamp-Spook” | A "Kiler” for Kings and other Saltseater Fishy “The thashingg seta jacket exeiteles the snide sf the baat sid attract ee fisle and enters the streke. Phe finish is pactivally inulesteuet ie sel tae wil cast | ures, Meal bit inher of etnies meta Rength dt tehex, Weight Counce. ‘Theor large tel hooks lwo “Basser-Spooks” Zig-zag-Swimming Lures No. 9850 “Basser-Spook”” (3-Hook Model) ‘faa Duplicating the famous erratic action of the Heddon “Rass this "Basser-Spook” has the same lively action in a floating and diving und darting lure, plus the new “Fish-Flesh’” appearance and indestructible tinish, Length 44 inches, weight 4°5 ounce. ‘Three ‘ Bach $1.10 Plier, teat teal TECORD Guichen of Salmon and Siped Tam ae taker on “ase Salt Water Toot i 1. Nan PikeHeddon “Spook” or “Fi h-Flesh” Baits (Continued) Models “Torpedo-Spook” No, 9130 Series (Sinker! iopwater Spinner Bait —~ Transpurent — Indestructible ‘lis Hwly ta an excellent ch pal “Dowaziac-Spook” No. 9100 Series (Sinker) inking underiiter lure Transparent — Indesteuctibte A live minnow, Whieling spon ut front andl cea, Sinks of its own s indestructible in constriction :vnd Weight, ‘yon. A dandy Pike and Lake Ne. 91994RG Gren Shore Minnow “CRAB-SPOOK”, No. 9900 Series (loater) Famous Heddon *Crab- Wiggle n ‘Transparent Material "Crab-Wikgler” fe to have the transparent “Spook” material Nothing could be more than the new The |v she is ochonk Ay 4 ieely det, othe J Two trebie regular. Doubles if desired, oN Tremaine Weigh More Proofs. F pook" Baits get them \LL!New! Heddon “FLAPTAIL” Baits (3 s i Newest and Liveliest of Surfacc-action Tantilizers ! bait that brings up the big ones with a rush i Mec aluo "Elaptatlttug Newest of Fly thd Tare an page 30 Hore isn surtace bie wth the mast entrancing action ever obtained, Mare an mae Bere tae ie tater Uhr that ean feebtaived (rom surfare strikes, whe Fn Cet ad TIEATE the srike, #5 well ay PEEL He “Hapa Js well st of the water. ‘The largespann makes one te spater ee ea tall ut of te water, then reverses. ‘Phen i Hap fe sede ' ing nowulions oe way bauion Tis given to the bait a rong wiggling ato, i ide a er Eo oe erature swing for ear tie, Oceasionally st 08% ‘ Aino Swe and dives fw Ines Intended primacily for Ba Joo elective for other gamesinb inci, Picker O37 3] PRUE "YSIUY 1 puw dia aouy yates SOX — D0e02 ee ge (8 RT pee, = = a = es ve ~ (ose) at) SdrL Z— POU ATA «TPdo, D0E0Z “ON epapuawwooas 8, HCH. We Aaeotap azow 19g) “Aoeanode ajqeALELUaL YL Y99] OG 02 OF 280 9] PUT aut, jpuey 0} sanod 34) sey) yySuaj 3 2YL ‘aQuaayjaqun youre st sounysip Suyy3 ul semod s19y2 pue ee Butzeuse st uit Jo.,dNo4s14, toy, “papret st pos isipstys pub sages w igus 10 ‘seq se sy Inet fesauad Wa aaylts put dn vee) uote worton Ay &up,, pauoop Yon aif Ul apeur aie Kau “sasesufeom iw yaim pue *yrdus; fends Jo coquitg saul) ay2 se auai| sv sue spoy ALA, POH, toes sif'ae posture 3 ‘siaiseo iuoureuanoy pre s9pSU8 woroid oF syns Yate ase paulL-WROP UI PaUTEIUS) 9 jdns 9ze Sopin? wonsejiad (rau auio1ys 194115 [x01 (na: y104.sP104 Fevow ay oyu jon dry pus sopad aunedy ploy 3243 858 yoo] ateid-moids annoys oo. Bremioy pus lea! Yrs a|PUCH 19sYO. age apess-aaty j (Ott, 20 Wu9 Jo oogeseg 2431” 40 Buse 40} 1w9pH A a 29)-m8i367 ag “Hy “Speoyfoods "MOUNPES) POY FAUNLOLL VS Gay, ZIT “ON IPOH ..FPSIATULD,, TS “ON he Stpane seit “ow Ug pu fp AMAT "TISOL “ON -ase> yoo ws poutenuns x vsiold di “sapind xyuzey “yj!e Jo suojoo om yaya punom put jauleus urudosquueg feinyeN wel 4 Eoemio} Mio) ojpueg pasty [olour Mug” “ay Hupyoo, pow peseyoor Asxaot “sIPUEE eH =< ae — ? ——— yo 1 228yO (TPeLY PAepULIS) poy Funsey rE ds, TOT ON tan)dh pu sapina 2ulol dn eryxa yin 090d 0 1900.) a apieuy 995 “suo ML pow EL og magn dmeu eee, Glog me Sua *uoroe Ay Cap,, ayd sajoid mou" Sayjeuz qsow ‘sy see Ho pou gnoydnosty saiddiyar axe Spoy Ay 194, sey, 30 7 B aay pur uoldes-prur pur jing ut.) WoHy Sd 1A. uoay pue samog “y3uaa dn UOppaH “| wiea} 02 ysy tay “aja SBng me s8eq aie] Jo Sayoqed aiquy, ue[y ‘999 ‘Seiddwad 40) os|y “por gq Ue Iw ods ayy azilear o1 Mods uray <1 yor ESL sing ax... ¥1 spox, Si¥ag-[00y BuNpOy-many JO s1yBH9.\\ pue YEU] sox Ld paeps “worgonuy8u09 poy PAH yey? azy vainaiag FHT “ON 'S8Mag.OOT “ON “poy aod WSI-eNKy “yp Spe 4opy 7 ‘Pinudd ON “Og “uoures 40} poy sjq ng eaxg -g — ANS pue uoNoe amb oA “Imad F1Z ON “POY OAT, Ug AUC] 40 poy Ay seq awINFoy 2 — “WABUONIS puE aves su a) Sinha GON “POU Ald OAL Prepueg -T —-380) pu uom sojs7vq AuUY Jo souOWOUL aya 40p # st aadsou¢ oN Saaz yaryn 2 S00q [Nas ay oorasas |MjYREY Jo sieax day sa aac oe aoatandsat ON pus z0x 'g-0x are gyn TE SHOOH URS oH uy ayn Wop Jo sezis nie} aya aperu mou are spor avout Jo sada piepuets 90:44) 24 Buyjawos sty] -queay3ems SPOY {td go Sods oo ad s,ueuaysy any e suo! IPUOD 10 42pUN puD MuBdwuoD Aus ut 940 wN0 0; iSMveqIIOMS suoUTIYysLy] onay, 4 Phosd 39 10 nox — spoy 4Ty la UL prom ase] auf axe [PAL NOK sore “seauad “aourejeg sit aay put ue au dsei8 02 yenp St Pow Sit uoppaH ¥ YSy JO sp sau yoq 1g Jo} snowy pYom ase spoy sty SB OS S31 pu — any JoyI0 U PAH tim spos./. uo apeur oy dn 91 Suryey sue Sayseo-31eq Aye yaia sseq Joy Burisy wi pey HO aaey Su9[3Ue auoUr pure su0f AL S|g Uo “ote ‘ssng, og “aanevauy ‘apuid sy ooqueg uoppayMOF pus 246 %6 807 S Hotes oe 20 Lui tea SB1DAA “aIpusy a1yyyonrep SuIpn 4, ng 09 9 woo eee og-2e3 yong, Gs wi) Pod Md. 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TUOPISeLT OY], OS “ON, (ovum sy paw suyr8u97 Jo a1qus 10) 1z Bea 228)bors13 ose wats 200 pope, naaian conoyy pus ampere 2a 125) POY .PITEHPU,, 008 “oN fee SLHOIZM NY SHLONT’ doy st Savoy, > “Se26 3 (Bor Jo XB, wouussaey apniout 89010) spoy Sunser) weg ooquieg pds uoppeyvypue HL Peqeiyd @vag-24Q) u Rig Masten psaae thal saan Gheng erg spe sh Go nate gorge ses Be Irpads SISMTY G06 “ON (ponunue9) spoy Suysep-neg ooqueg uoppoyStanley Perfection Weedless Hooks Weedless and n “sure hooker” because of the HINGED weed-guard pening ater ving tedartin unr aici he wel Eur tthe a ‘i‘Sicepufis ure blued Gnith. “Ai uatrations below show Sneek hooks wBich a ‘antng x raling. Weed guntds tre neleetod eked wih see pao te es vark 4 os ¢ Fee A tpi Sri mms intend for ata ler fo ht Bits ing park Surten tubing a fiy fade ad woeds"Oned rind tig og ema cpper hk, sth x Minpare hunk.” Uecgaae 2 tod 0° feoging Gack Just Ueyoed bond “St asge Hak with frogs when Sah atin 91 Rook Boot carte oa ioe once don’ walt fost Wile or aoe : $30 n'ai ¢0 and 60 extn stot Kena Bie Blew ASS tn wae 60 and 0; Kendall Speck, eta Shit! ~ =m ‘Te allel pated spinner always revels ‘any, vii ory Hele pull? mee very Mtrchive sotlade pple) uneswuled fat Eiri fn nzee "0 and 6.0; exten sgt Kendall SoA Gulls OCS TRSAN'TSSS ye. 28 Staley Wendin Hook with 7 No, 2W with Spinner and Weigh one My. pads Purniahed iy clivet ofa" ichel pitted spoon which aleaye 2, above, wih nwt red ‘and whiter all ed Shee revalvn Thank el honk. bo slat {o'and 0! extra stout Kendal Ss mrids oat Sel Jp lee 0 ad 6.0: extn stout Kendall Peg seria Soar ‘Sheek’ ar Cartan: We. Tpoos Ea sab 78 Bach, ee ‘Neu 8 and 30a 3c each: alan other former numbers at popertlenae reduelons Heddon -Winona Reels — ‘#8 Renning—sett spooting Snarl-proof and Serviceable Excellent for Bait-Casting and Trolling Extra The New Winona Reels have many adyanta tert it Beets, Gaal Capacity nil are build for lasting satisfaction and are very handsome in nickel and hack contrasts. Extremely pruetieal, well made, and serviceabie, sa ill Ue needs a many anglers. ‘They have ne gears ty wear out, are self-spoaling, nviseless, free from backlushes, easily taken apact, and are guaranteed lo give satisfaction. "In casting the thumbing is done on the hub, wad not on wet line ee eae ba ‘The automatic brake retards spool on east only, and ‘Aovustine saves much thumbing and backlushes. Thumbing ‘ine Caraciry done on hub, and works equally well with either hand. ‘The new spool-encloser encircles the circumference of the reel and prevents line from coming off sides. ‘Thumb-dreg brake. A special brake for playing and, controlling large fish. ‘This is on lower side of reel when casting and when rod is transferred ta eft hand, is in correct position fur left thumb. Adjustable pins far increasing Tine parity. Hy fA seooe. *; he towing theae pins, eaquarity ea be duubled, vabtalle ii in ee ong. Hoi 480 Tet of Bib ient Wire 4 Agatine line guide, ‘Trumpet style insures line entering Nets spool properly. Ruvovast Pas Fos Aovusrine Best nickel-silver and aluminum. Bearings coughest phosphor bronze, shalt. toolsteel hardened and polished. Entire reel has twnder coat, of bromge old to reduce rusting in salt-water. Diameter 434 in, Normal capacity Too yas."Tasth. fast Tine. One in 8 box, No. 108-F with Spool-encloser, Clik, and Thumbualrag brake, Agatine i $7.50 Line-Guide ‘with LineCapucity Adjusting Pius. E No. 105-F. Similar to No. 10S-F, exeept has nu Spool hat has Thumb-drag Drake andl Adjusting Pins. Exch Universal Bateman Base to onake Winns Keele fit all OMe Handles masy ta put on St06 E stew Agutine bis $1.00 Guide, Crumpet style waryFour New and Improved Reels “The inwinent demand by fish Rect has induced us to ofr the New “Lone-Eagle? No. 206 In Clase Hy Hse n upon our Dealers for these popular Improved models at muuch lower prices, ra with aie oe peek tn Ri i iin tet we am eeceptvaal vale anf wrethy Uf She feat nme. ‘Sol darren ent Lichen fee | Snes nes capacity of ec 10 panded tei Tine, Wolght 8g nk Two Reels with the “Mechanical Chamb” Put cither one of these new reels on your rod turn the adjusting knob to got the ine play you want, and to suit the weight of your bail then “throw her oul.” ‘This “Mechanical Thumb" puts just enough tension on the line to prevent back-lash. It relieves you of the necessity of constant thumb-braking on the spool. If you want to troll, just give the adjusting knob a three-quarter turn and you luck your linesoit won’t play out. ‘This remarkable feature is yours without extra cost on cither model - a smooth, silent running quality reel of watch-like precision with genuine agate-jewcled pivot-hearings removable and adjustable. Reel can be oiled without taking apart. New “Chief Dowagiac” No. 4 che necealty af evmstant tht rao the level-winding mechani hy patng Anew nueva fatten UA the leveling vice can inate remane sete tol spare ‘tdaaie "Gripe, Bisckan wie Bakelite, The highly oka se rakes a creopnally hendante Fs Ne, 4 Chief Dowagine New “White House Angler No. 215 «National Favorite {Sa"Pht pat ft manag eden tng es poor deacon Rectory the length i inch tron A eRe olde meals cts canals f00 ards Tete et ase ee Dy Reb Heddon “Imperial” Fly Reel No. 1254. ‘Tournaront Casters aiden very rantet, The Winona Reels — see page 27With Natu like a spent meth on the water, heady eyes, and a natural fuzzy finish, make Uhis the ff indy sate ta make ck-up cay and natal, hoi ight cob, nonrning Je-Gills, Crappies, and other paan-fish, Bach hug in individual cellophane-toy box, n Display Hox. Bach asinrtment consists of to each of six hest sellers, all of same size UZZL-BUG (Bass siz atratlon 35 Aca! Sine COLORS TSAR -. Brown Body, Wings, and ackle 7SY_ -— All Yellow TSWR -. White Body and Wirys, Red Hackle 75DG ~~ Dark Green Body and Wings, Black Hackle T5GR — Grey Hody, Wings, and Hackle TBR” — Red Body and Wings, Yellow Hackle ch 606. No. 74 SERIES “FUZZ1I-BUG” (Small size) For Blve-Gills, Crappies, Etc. No. 6 Model Perfect Hook. COLORS and Wings, Yellow TAGR ~ Grey Body, Wings, and Huckle ly, Wings, sid Huckle TAY All Yellow ‘and Wines, Real Haekle TADG Dark Greow Mody and Wings, Black Hackle Bich 50, New Dust-Proof Package for ALL Feather Lures ch Bug in tndividual Box with Cellophane ‘Pap, Diet and Mors, vise ant easy to hand “Wilde: Dil use", “Plaptail Thugs” TAR Rea Rod TABR Brown AW White Th Disolay hex veayNew Heddon alanis -Bug” (2 sizes) nese an ie ons yur fle aa ioe axcining for ity file. On utions and kicks i a Wut of surface commotion, ‘Ra OFFICIAL WILDER-DILG LURES Ideal for Fly Rod Use Bass Size 314 in. Long Iustrations about ¥ size. i Henan Reo £8 i chi glaziers tte in. long) WILDER-DILG Small — Trout-Crappie-Bhy eill aeRecord Catches are made on Heddon “Bu . Heddon “BASS-BUGS”? No. 50 Series 2inchex Long “ “TRE HUG WITH THE HACK ¥ Well Made and Serviceable catches ae made tach peat on Fly Ply Casting lure with lid cork Hoy isd with Heo mpeg Sherine Gram Mei seri wi ‘ere ed holes when tatHeddon-Winona Products ¢ “Ke fish-alive™ Stringer with new “Disgorgeruler” Don’t rik laing wou nice catch with an ald and rotten string A Stringer that has everything! You hase to try iene to prec ete cn aa ree Yo dav’ ave oi wmarsat yng anc eae SEES ihn ga paton another nor rll eo she Dnutng Hi on the stringers not ot icing sour hngese NA 1's very simple, you fasten a detached Metal Snap through the fish's lower and upper. jaw, then unfasten your =~ stringer and “String:the-Snep" hy running. point through cylinder portion of snap and drop the fish averboard ta join the athers. Bach fish is separated and snap revolves, Snap are made af bent piano-wire Zine-plated., See new “Point” below . 614 Stringer Complete One (1) 6-4. Cord Stringer with new Point and Hon-L0uliNg gy Dedachabte iting at bottom iar ‘fen (10) Detached No. 4 Metal Snaps. ! 7 f (0 KEEP ALIVE ‘METAL SNAPS No. 4 Detached Snaps A sturdy, rust-proof snap which operates like & giant safety pin. | Dozen Sold separately and fits all stringers. 2 dozen t0 box is78 1" A" Th Now “Disgorgeruler” Point ook forthe Red No. 61 and 91 Cord Stringers with new "Disgorgeruler" Point A high rade raided Card Serine. flan nox “Disgaea ide plate wide by 7 Wino: No. 77 Bamboo Bobbers oie the “Ligntioee", 7 Marken = Gao cee Moat Hal gobs the TleM ite A No. 19 Holder and Bag-Clamp No. 175 “Hinged-Hoop” Fish-Bag Drop-"emsin"™ ius4 the need of many angen. It lence of thousand St pert fee te nih bet nt tani STATE HOOK LAWS Heddon Baits will be furnished with Hooks’ to comply” with Special State Laws. I HEDDON BAIT CHART and FISHING GUIDE 7 Example: Vamp 7609 in Samm relintee coor of the bat, ln Pike Seal a 6094, e Maa tna fyb eetimncteaibecn cient Sa cn He glerten nite Burg Maer uate ae, if cee a EN te “NITE-AN-DAY" BAITS Prot Take Tot i i | ‘ [E | i i : : A 7 gle! de i pede é Hi lk eet | ; ElEVE é eyals iE 8 Ji Yama Sook aang el ors Ban [£]¥ .LELrlUL [pwxrennce be 4 y x x x Paton Meadow Mure Par Fn er (Calat PeaooRMt TET Ce we 00 deine Vamp sasaKn | enamnne | onaemane| : a i ESI ELE 9130 Terpedo-Soook (Sinking lx] 7 ge mee ES ae BOLE |S eee Here’s Convincing PROOF thut Heddon Baits do Land MORE and BIGGER Fish:-MAIC — Contunuca at 1a] rome eornos ane crrms z 25 alt a alé ds) |3l 3|4 2|8|2|2 |i ree 2\4 Tail « | Te oat ealeialalaile xB VE EISIE|E|¢ HEEL eee UB ey TELEVEIE YE GRR [ade we TEISUEIELE ee mE EIRIEIELE ai an eUELELE LE Game rete le pe |f : ElEIEES/E i FISlE Fle art BBM ETE 1§) glee cole RON Ne ACh a ogee ele felé xlalejels s TELE LR | Sep Sree | a a oe eto . went [E _ aixlylels im 70m HE LE A eter | Jn general, easing in act aucun eom- vey" clon hore, by rect, Tog amhen, et and, ge of we i Were ane tigen Saree rea area Fane SC nt ik toad equmen, SOUS at ales Aa be Ya Fish she “kely” apts. A: pte Shem th wae a Perea Sate werk te Row inion’ er dati, ows teeter mot ail Jaren, the Selina ne pot ain Mins Weedlon Bork at ike area dea por Day rod enc imei pal away dam Becta Unbeatable Blane whadinge end varnish rod when /° 110, ant Roe Ki "seb aie and fads, “Brompt and eficont norvice and J rere) 7 ‘Tarnnde!Spook, (iver ane tnd Paptal, J aa =o a cal cate hear SPE sean. Spun,” Whitesind-ed_ lhe, Shiner Nese tne i test moving Sisle nthe’ King aed-Gueen vary fee, Martanideurge fast mene | sivein ‘gn neta gr enppns fr taan pale AM JOON, Sheafitaaty lakes nthe pring, ah cow mrface, ang Rita spelt aR ants si sume rs eeepe’30 fo 80 fet of tate RPE dae Vues wets ant rocky Es te"Bo fee of mace, howe fh Rove's ender most ane pail one ei. ang Mak pampeapook “ond HPs be RE $88 harris aa bean Famous Heddon Tease Action or Surface "Plunking™rsssong Porton wee ee Epinsis "stem gezig duis peso) pee sea sopin sured wdaoxa THEN a povmang win aoe atm Boy wap aN AwONYD 26 ULED co's ‘ipun ajdeur adaoxe rp “ON 2) ‘erie Ruut yout prcenteg "mang aygegoetop soe oose puny dei ada 2 ON oo ft ooee. o[puay ajdew idaoxa FF ON a4) sqo¥ Lvo8 o0'ses bipuey afdeus idaoxe pF ON ai sieag-pay FULYIoT .U]-Mosg,, Woppayy YIM poddmby -spopoyy paoig sejndog (20 YY POW ..9-£yy PUL, — XN OF “ON PPOIK PONE — APN WEY] "POY 46-955 PUL — AAMT DW “ON sm 44 tue ae spss spans oe 9 soniy_ von eta Sa 20 PT i Boy ana liter SiSabnd nee POY-JPUs, IEA -ITES MavaH IXN-TOG VHF‘) — Poy s9IeA-ITUS LUMIPaTY axNTOG Gy °ON o : ei ene SUSE ny 1030 sata Sota 2p—E UI apud 02:29, j0 np a4 se om se NSEC oy!DEd puE SHUEY Y>04 LO spo: ‘sorpueH aby seupies pons abies ue pasoypoy>"pueHt ads Ani) oy ApouIs BURLIO;LOD ' , 4 Sagqnn pu Ayneoq s9Ym um soptue =2: yseajd sojpuvy sas aeoyn tm OF "1 sink ay 02 sjeod!> "3 paloysatnpiey Ajewoepuey ¥ 3 srapoyy oxnjoq jv uo poyizeds 1 paysiusny vopmy qaaig wnpunsy,) spoy rIEA-yeS ooqueg-1ydg uoppayy 1991Rod Building Materials and Accessories Reel Seats inch nie we Mok tine diet, nie dame rn Glackniekel plate ching eal ar no Ferrules — Nickel-Silver ies Site ony Sighs Fee Cot ahr cies op ot en et See 0 Sea” isfee Se Bee's isfee Bee oy Sea, Bin Meddon Rod Varnish Z eed voruen Bay to Aol ne a ert xo festa tas Glued Bamboo Sti Sle Caming eke 2oplece and ks for I Banded Agate ¢ ® tote © < LA Tf Gon aioe tee ao ses ss tine enthing A = aes ae | \ Seer 7 Lk Meaaon Ferrule Cement ind Fly Rods it Casting Sek Slee withCountersinned Extra Rod-Scetions (complete) for All Heddon Rods 1 be supplied with extra tips o¢ batts from stock, Que Rods » equip an old Rod wilh new Dui or Li we must have vither vn ar hath scetions at sue 1 prievs an ext sertions soe Cable leo perfect Tit uf ferrules ax these ace nl guaranteed ta interchange, All Herlion Keer 3 ens heenein ue ety wah af Be mad fe a (NEF ae a ; i TEN ESS [Ee eam E89 neisw Sweat, | ae | i Aluminum Rod Cases, Buoyant (Not Watertight) oo) i Foe atin a Rod and Reel Reps done Promptly Yes! We will overhaul or repay your Heddon Kod or Reel; also ather makes of banboo rads (ehen it is possible for us to do 50). Thousands of anglers compliment our Repair Department wn ale proniptness and efficiency, and cammend it tur ifs reasonable charges. We kuat yisu will be pleased. Repair Work is DOUBLE Work and Expensive. 1 han it lie originally, hewsise a teyair jl tea take time job, with ack item kept separated lent paid Skilled workmen costs much more ta dea task ass Repaie yh iil “pul-togetlier”, a very ie watt ls The eek na fe WXTIA HODSSECTIONS. When a oe wetin igure, we HUST nave cher hese Th ie eter ai send ce BF Notes Heddon fries at i rs’ Licenses on request. Use Coupon below for a supply. Very popular. Send them to those fishermen friends. “Especially good as place cards at Sportsmen's Dinners. “They make a hit. Free for postage INSTRUCTIONS: AllCicertat ar shauld he eens Une sour awn judgment | = ee ee eg | i SoG 7 (i r .. Liar’s License for Fishermen He q ed by Hetan-Duwain Delors and Renters Ie ; Hie 2) having, by reputation aud long practice, coupled with a vivid imagination, exhibited 4] 8 & 3) ittthebwoermauirmenta hrf shy amneed to tag Preveaeteand | 25 2B J) Phow every oer rechlnsnews with the Truth, considered oxiient hy hime m | LS Sg $] Seat ot ananiag_onnection with al maters relative Uo Fish ad Fishing, for theur- || 22 8 & i rentscaton,nuhjeot homer tothe Kegulationsom thehick heat) | | BEES a Iw. Wena nine iy attach the Grand Sa af Avanony pS S 5 Prince of Lian ra ; Signed 22 a " lBge Tea isi totetonte nad Mion tates ie fe lea 38 City... State,‘These Well-known Anglers and Prominent Personages take Great Pride in their Heddon “Custom-Drawn" Steel Golf Shafts are is of Power, and Strength. ‘They have a whip action that nich desired “sweet feel of fi Perfected on the same equipment which produces He PAL” Steel Rods Obtainable in the highest grade clubs of Spalding, and of Hillerich & Bradsby