e past thee years we have been engaged 100% in producing implements of war for the batilefronts of the world... now we are again aking iackle. The first teckle produced will be te most popular items in the Heddon line aud items for which we have row maieri«! cvailable in sufficient quantities to assure worth-while production. Later, and ce soon as possible, we will produce our ‘entire pre-war line, together with several new items we have developed. We are fortunate in having aged stocks of bamboo of hand as well as other raw materials so necessary for the quality of products bearing the Heddon name: Still more important, all of our key men, many of whom have been with us over a quarter of a century, are now applying their skill to making articles for sport rather than war, As in the past— : 2 " “Heddon Made is Well Made” dad alweys will be. . Vetere hpi . James Heddon's Sons Dowagiac, Mich. {GF INTEREST TO JOBBERS We, at Heddons, are most appreciative of the trials and tribulations of the jobber during the past three years and feel that our first duty, from a sense of loyalty, is to those old friends of ours whose understanding during the hectic days of the past, has smoothed the road to the future. Our first production will go to old cccounts rather than to the many con- cems which are requesting us to allow thém to job Heddon tackle. This we consider our first responsibility. All shipments will be allocated on the basis of pre-war purchases, and applied against orders on hand, In view of this policy, drop shipments are not feasible, and we are sure that you would prefer to allocale from your own stocks. While every elfort is being nade to expedite the produciion of tackle, il WILL NOT BE DONE AT THE SACRIFICE OF QUALITY, and the post-war Heddon tackle you will receive will be in keeping with the Heddon high standard of qual —known to anglers for nearly haif century. PRICE GUARANTEES, TAXES, IC. All prices shown are list prices and are guaronteed against decline until July Ist, 1948, and subject to change without notice. The present Federal Excise Tox is included in these list prices. Owing to conditions beyond our control, all orders are accepted subject to our ability to produce and ship. We regret exceedingly that at this time our siock of previous years’ catalogs is entirely exhausted and our new catalog is not ready. The new catalog will be considerably larger then ous one and will contain much valuable information about fishing, as well as many illustrations of fish, but due to conditions beyond our contrel, it will not be available for sometime. pr‘HEpboNs Sons, Migh Crate tishing Tackle ual Golf Sheps Custom Dr Dawa January 1946 20 ALL HEDDON JOBEERS: r trade catelos. Th of Fedden products no: rin the near Enclose? you will find ovr posts ives currest prices and illustrations in production and prices on those that will future. As in the past, the prices of all Heddon products are regis- tered, bots at retail and wholesale, unier ths Fair Trade Laws of all states tiaving these laws. Jobbars are requested to catalog Heddon items at no greater discount then 33~1/3¢ from our list prices, end the maximum discount allowed from jobber to dealer is 40% from list. existing paper shortage only a limited number of are being printed - but - we will have sufficient men, If you will be good , they will go forward Bue to ese cutalogs so supply you with copies for your sal enough to let us know how many you requi at once. Ales available, are clectros as illustrsied in this catalog, Cordially, JAMES HEDDON'S SONS A Record money canna! buy Mobiles Ts Besel seithe the blyybting Meare”