Heddon made.. . well madeJAMES HEDDON ‘CHARLES HEDDON ‘Founder FOR Three Generations Heddon has meant finer fishing tackle HORTLY before the tum of the century, James Heddon, an angler of the school of Van Dyke, Henshall, and Holder, was sitting on a log beside a clear, slow-flowing bass stream, awaiting his companion. Idly he whittled a piece of wood and tossed it on the calm waters. The bottom exploded, and the plug he had whittled, surrounded by a spray of water, was knocked high into the oir by the vicious strike of a bass. ‘Than and there, on the banks.of Dowagise Creek, the Heddon’s Sons was born. m of James The aims of the Company ware simple, first, to make tackle that would catch fish, and secondly, to make it es fine as humanly possible, Although started in a emall way, it was necessary by 1902 to erect a | factory, the first ever to produce artificial baits on # volume basis. The active management was take over by James Heddon’s son, Charles Heddon, By adhering strictly to the basic principles of producing only the finest of rods, and baits that would catch fith, he created a demand for Heddon products so strong that it has never been fully met by the constantly expanding factory's production. Today, Heddon of Dowagiac is the largest producer of ertificial baits and CUSTOM BUILT rods in the world. Heddon tackle is known in the far corners of the earth, wherever the disciples of Izaak Walton gather. Under the direction and management of the late Charles Heddon’s son, John Heddon, the business continues on the principle of producing only the finest tackle for anglers who really appreciate the best. This policy was established by "Uncle Jimmy,” as James Heddon was affectionately known, Pope?ng angler of zen a log vaters, The by a spray ot a bass. » of James that would ble. to erect a basis. The an, Che uucing only 8 demand set by the | baits and in the fer ther. Under son, John g only the policy was sly known, eet om CONTENTS LURES low to Select Them. Bait Canting. os Saltwater Large Fh. ‘Same iy Red “pal FLY RODS and SPINNING RODS. ‘pal SALMON & STEELHEAD FLY RODS... ‘ral SALTWATER RODS REELS at BATT CASTING REELS. ‘peril Single Action FLY REEL LINES "Pal On" Nylon BAIT CASTING LINES ‘alOn" Nylon LEVEL FLY LINES PaLOn” Nylon TAPERED FLY LINES MISCELLANEOUS POPULAR SPORT FISH. (GENERAL INDEXAmerica’s Angling Great Who Use Heddon Tackle (1) John Alden Knight, Author, Outdoor Writer (2) J.N “Ding” Darling, Cartoonist and Con- servationist (3) Hart Stillwell, Author, Outdoor Writer Frank Dufresne; Auther, Alaskan Authority Ollie Rodman, Writer, Outdoorsman, Author Jason Lucas, Author, Outdoor Writer, Editor Dan Holland, Writer, Outdoorsman Robert Page Lincoln, Author, Outdoor Writer Lynn Bogue Hunt, Wildlife Artist ‘Ted Trueblood, Outdoor Writer Talbot Denmead; Former Chief Fish and Wildlife Service Bob Becker, Author, Columnist On the pages ¥ baits ¢ produce = bait catch fis fishing ¢ with ev baite wi Each her and pro of “kno only B “spooksHeddon Baits Make and Break RECORDS On the following in cil of :9 years af “lvia vires’ baits with the true pages you will find Netiona fishing Cuntests, more sirize- “Fish-Flesh” appear- baits created and winning fish hava dee1 ‘aKen on ance, that is so irre. produced by Heddon “sedan iures sana na srorisa, — sistible to all game — baits that will fish. Also originated ‘catch fish. There are baits for every type of by Heddon is the famous “Shore Minnow’ fishing and every kind of game fish — bai finish, duplicating the small transparent shore with every detail carefully engineered — minnow—a favorite food of all game fish. baits with consistent and dependable action, Heddon produces not only “baits that catch Each has been designed by expert fishermen _ fish,” but baits that will catch more and larger and produced through experience and years fish — as proved by records in Field & Stream’s Annual Fishing Contests for 38 years. This contest is to fishermen what the Only Heddon produces the famous Heddon World's Series is to baseball fans, or the "spooks"... Semi-transparent, indestructible Kentucky Derby is to turlmen. of "know how. Reports of exceptional catches hove been received from anglers using © bolts finished with this new daylight Auorescent lacquer. This finish hos the characteristic of glowing when exposed to the invisible ultraviolet rays which activate these colors most at dawn ond twilight, and also of visibly glowing in water at considerable depths. It greatly increases the visibility of the bait to the fish, Despite the fact thot fluorescent lacquers fore not as durable os the special finish developed for all stondord Heddon baits, the results obtained with boits finished in daylight fuor- escent lacquer ore such that all englers want a few in their tackle box All models of "River Run! Spooks," except the jointe models, ave ‘vailable in this finish. Loter, this finish moy be avoilable in other models of boits, 2 * "gaits and Colors available in “Spook Rey" Finish SR-RRW Red ond White "Shore Minnow” SRCKBY Bloch ond Yalow "Shore MinnowCOLOR CHART XRS Silver Shore Minne The sole purpore of thi chart is to fw Mites? showall of the colors, and colors only, BF Featl & Black Shore Minnow fn which Heddon baits are made However, no ene model is made in all Shiner Seale colors and all of the different baits Tee, made by Heddon are not shown on SE SIM tis can a XBW Black & Whit Shove Minnow ‘MW Fike Soe HRY Yellow Shore Minnow rr So ferent baits -XRW Red & White Shore Minnow ot shown here aor to the detailed ‘catalog description of that bait. produced and for baits 18 fanbow snoesnveriste Other Standard Colors su Sunt GE Beeoit = = —= age <“R a> = SEE, EE a a -eerrc Bos ta Qe % elo. te me * o> oa Ay wer, RH aloe Hsing Seale —_ —— ce OQ PAS Shiner Scala, Red Head & Supe PLXR Feast Shore Minnow The sele rounded-< produce quite a p angling £ Certain because ¢ of travel, int for st one includes tions) SI SURFACE the wate upon the to give and othe revelve «| sinking’ fast-sink which cc Ie is pe months ° A wall! would b ures w: 5010, 905 more of {eelected ries) an type (se 9110 ser Other 5 fishing spoons | 190, 280 Weedle type fle they di wigglir lures &Shore Minnow a a. 1 Shore Minnow a Shore Minnow (eee = 2. A Seale er etn iota ss The selection of a well-balanced and rounded-out assortment of baits, that will Produce consistent results, often presents quite @ problem to those who are taking up angling for the first time. Certain baits catch fish when others fail because of variations in color, action, depth of travel, and size. Hence a basic sssort- ment for successful fishing must include at least one of includes baits in three general clessifica- tions, SINKING, FLOATING-DIVING, and SURFACE baits OMBING 34i7S— Baits in this classification are ones which sink slowly and travel under ‘¢ water when retrieved, depth depending upon the speed of reeling. Some have lips te give them a swimming, wiggling motion ‘and others have spinners or spoons which revolve and create a flash. Another type of sinking lure is the “Go-Deeper.” This is a fast-sinking bait with an oversized lip ‘which causes it to go deep and stay deep. It is particularly effective during summer months when fish are in deep water. A well-balanced assortment of these lures ‘would be one or more of the slowly-sinking lures with a lip (selected from numbers 9010, 9020, 9110, #330 or 730 series), one or more of the type with spinners or spoons (selected from numbers 130, 150 or 9100 ries) and one or more of the “Go Deeper type (selected from numbers D 9010 or D 9110 series). Other sinking lures, designed especially for fishing extremely weedy waters, are the spoons and pork rind lures (such es numbers 190, 280 and 290 series), and the “Stanley less Hook" se type float when at rest, but when retrieved, they dive under water about one foot. A wiggling motion is given the bait by the means of a metal lip or notched head. These ures are designed especially for shallow water of waters where weeds are close to WLEL 00 HOW TO SELECT THEM the surface. Three or more lures of this type are advisable (selected from numbers 9400, 9750, 2500, F 4000, 7300, 7500, 8500 or 8340 series), in light, medium and dark colors. SURFACT 2A(TS — Surface or “topwater” baits slways float upon the surface of the water and remain there during the retrieve. Baits of this type are particularly effective in the early morning and late evening, when the fish come into the feed. There are a number of diffe ‘of surface baits, some have a concave or slightly notched head (such ss numbers ‘9540, 9210 or J 220 series), others have wings, flappers, collars or spinners which create a commotion on the water (such as numbers ‘9140, 210, 2120, 7000 or 140 series). Others are cigar shaped and depend upon the skill of the angler to give them an erratic, dart- ing motion (such as numbers 9250 and 6500 series). One each of these thres models is advisable, in varying degrees of color. coro ‘This covers the general field of baits and the successful angler will have « few each of these different styles in his tackle box in order to cope with practically all cor tions encountered in a day's fishing. In selecting the different styles of sinking, floating - diving, and surface baits, choose the different styles in different colors, some light and some dark ones, for, at times, light colored baits will produce when dark col- fored onet will not, and vice versa, Other types of lures not dealt with above fe those designed for large pike and mus- lunge and large saltwater fish (such as numbers 7050, 7350 and 7550 series), special Salmon lures (such az number 8350 and 6550 series) and lures for saltwater bait casting (such as numbers L-10, 30 and 610 series). In th use of all lures, bait manipulation is of the utmost importance and often accounts {or the difference between a successful day’ fishing and one that is not. Elsewhere will be found detailed instructions showing how to properly retrieve and manizilate each fe that it will produce best results,~ America’s Mosti HEDDON “RIVER st TRANSPARENT BODIES 3 cots erpmeuth Busou “tira Rot” “MIDGIT DIGIT” ® “RIVER RUNT SPOOK" ® Weight Ye on —Length 1% i, —Two No. & Treble Hooks —Fiice $1.35 eve ihe ena Digit wih «anor, nde & Ughviache eniusat and deadly for walleye, bart, pita, woo and Ais a" Bllo, ingles ke mud” and produces ; @ 4 iba > Zo a Sin bak. oe cae eae ere ‘020RB Rainbow ‘MHXRG Green Shore Minnow =e Ee eae Re SINKING ferent te MIDGET — “RIVER RUNT SPOOK” ® Weight % on. —Length 24 into No. 2 Treble Hooks —Price $1.35 ne see larger than he ‘Extremely popalat with Tighetacie on "Phas excllast acter, Especially tllecive fos Ia th bess, whe ass, walleye, tnd eller gene fown and rainbow trout SeLOREW Hed White Shore Minow SeleKaP Pass 8 Black Shore Minnow SINKING felekEW Black & White Sore Minnow STANDARD — “RIVER RUNT SPOOK"® Weight Mh ou—-Lengin 2 in—Tore No, 1 Tiable Hooks Paice $1.35 The erigial wansparen “RIVER RUNT SPOOK” — the most popuac Bah feRmerise" lee see lerger then the “Midget” Sink sly Sh bus fat siggling acton Unexeelied for largemouth and small hd wallayer At ry tele cotors SHOXRS Silver Shove Minnow SHORRG Gieon Shore Minnow higkay, Gell Sie one SHOKEP Pent lack Shore Minnes: Volos feich Seale THioXBW Black k White Shove Minnow Tody, Red aed Length #70 in = we Nov #Petie Hooks — Price 61.58 ‘656 Serer flouting) Weight 4 sage 3 He Se cs 7 snow ae NVGRROIGOR at, evo are, se sex ee eee 7 a oo Fale hore nos Y Bea White Store Minnow 7 i bie Shore Minnow a EE YEG chee EW BASLE White Shoe Mono SINKING Famo RUb Watt % Especially feep wih bet weet thd lier in Drum fb Bowe Se nw; Most” Famous Baits VERS RUNT SPOOKS? INDESTRUCTIBLE FINISH sats, 108m o1s0¥ 9010 ZEISS MIDGET, “GO DEEPER" ® noone IRE Rune SPOGK"® 72K | wam mcummnt nen tant tS Seeger ad a re i: ec Sts ey de tg hth pe _ : * SRL ME : ; i oS cam i a ed Ea IIOXRY Yellow Shore Minnow \ oi Ras'a White Suore tin Ws i bach Shore Minne ite Share Minn DEEP SINKING porte sates STANDARD ‘GO DEEPER" ® “"® “RIVER RUNT SPOOK” ® kaos $1.35 ice $1.50 Sepa wih the ag body. “bow, cals fer lakes crested one grin aae covors Minnow Spry ated DNIORRE Sve Shore Maney é Biter uate DEEP SINKING Red and' Green Spott = FLOATING — “RIVER RUNT SPOOK"'® Weight Ye on.—Length 3 In.—Twe No. 1 Treble Heoks—Price $1.35 Floats when at rat, When rauioved, divas with # wiggling i ‘Sagan ol's foci or wo, sepending upen speed af fevling. Ideal ‘ello water, io dhe ustace, Aller {Br lnsgemouth es Mot” Yellow Perch Sete FLOATING-DIVING ‘oes "White Body, Red and Gre TRY THIS STUNT WHEN FISHING OIEP RUNNING SINKING BAITS rMabove) and "Bewogiae Spooks” (pege 10) ‘channels shen underwater elt “Thee bits ae ideal fo de uiing, Here is how to do ivafler the cast in anes eo et ae Due caterers Sie cote sa §, FRGn Seniesa... Other Famous Spook Lures 9540 “CHUGGER SPOOK"'® Weight 4 or — Length a popalaesutace fre 2 ype, eat Torts packet i = | ee Ce ree ecco ‘moving bat, Then twitch tod tip gealy. causing balla “chug Mes: then VERY" SLOWLY sea) eels fwich bat afew siman more Work the bait Serr Soar eee . “VAMP SPOOK"'® “Weight oot. — Length Ys in. = Three No. 1 Treble Hooks Price $135 “This i one ofthe fst and most lamout of the Hosting. diving Mise Haste shen at rst but when votiaved diver and avait St ge te dart vasacy with evisnsing| ' Woke Whey Radtioad Yysoxaw dich x Whie Shove Minnow FLOATING-DIVING “DOWAGIAC SPOOK" ® oe weight ot Uangh 3 in Toe Ne, 1 Treble Reste face te om 4 depsinuing tre wiht tia | Sth ee se has 4 eee DEEP SINKING = _ ‘ — I BAIT MANIPULATION PRODUCES RESULTS fatsieving with altnate slow and ast sealing, inter: Allow the flating-diving baits Je come fo the sulece fpeaed with afew shot jks ofthe rod. With sinking 6eeasonally—then reel agin. Thin cresas + mld his, allow the tre fa sik clote fo the boom. thes autlace commotion that ie very productive. at fines reas 18 {Transparent and tos seeatce a300 sant eter towne “WOUNDED SPOOK"® Length 54 inc — Two No, A Teele Hooke iy roming, wi Tor base, pike and masllange cotors Yellow Fetch Seale S1OXRS Svar Shore Minnow low Shore Minnow 4GXRW fad't White Shore Saee SURFACE To Make the Big Ones Hit— try This An aliscive method of manipulating bait of the “Wound Spook" ype in ahown sn the duntaton. Belle vary slowly, aie ely te dy ick ar J tate sharply ned eel fat 5 | 139 “ZARA SPOOK"® Welaht Me ot — Length te in. — Two Ne. 1/0 est, but when tod. tp Is jerked, dives and, jmp the waters tke's ratte minnows "ke and! swater trout (weaiahy ook and smal erpon Indestructible Bodies... sunrace Po ay nt we Ree : m0 a “DARTING ZARA SPOOK"'® Length 3% In —Twe Ne. 1 Tee Color BF 5 : sunrace Pit Se aa telt ME A woRo oF caution Ger THe cEnUINE Heddon “SPOOKS." Newry 9 yeu sieal pre Ture Wis genuine, lok forthe namePhotographs shown on 1! few of the many world Heddon shown on the Pee from the 30-odd Stream end other nationally known fish ing contests MT you catch a fish which you bl scord specimen, or sch or Som reasonHeddon SINKING LURES Bodies of specially selected cedar and gumwood 130 “TORPEDO"® Weight Yoon. — Length ein. — Thee No. Tol bait with @ aim body that it fn touthern watatt for bats ond walleyes. The ee eee ate ae ee are : oniciNaL “Riven RUNT'S erate tee =o = arch Seale 300M is ORIGINAL “DOWAGIAC™ MINNOW? ASORB Rainbow: AS0P Shiner Seate ! reoecM THE NEW “PUNKINSEED sPOOK"® Be eee ene rere making i as indestructible face wey a i fig out when they ate in shllow waters ‘Atl "neue bait thule ie every waar SINKING ‘Shore Minnow eR Pore Minnow ASFloating-Diving | LURES usny: uown Bodies of specially selected cedar lt, Otatone Bo VAMP" ® —tength 4 in. —Thate No, Treble Hecke — Price £1.35 lim body tht is TRY FLOATING-DIVING 75006 Pie Ses oak Yellow Perch Seale ‘es "White Body, Rede Green Sp ach Seale ‘Black Shore Minnow unT'@, vies Weight He os tang A in Thee Nostale Hoos fe bee ta ae . ha but gives am ety dient SE “~ S Sehem a tet et dives 300M Pik Seale T300P Shiner Sc a TR0GL Yellow Pech Sele 7300RM_ White, Red FLOATING-DIVING Fano onuidaraton wih tha length of he rod a4 toe in Mneicelte ues taeeeeeee ae tr “a indice: etrmined by is length and setion. Belanced tackle in on of eton fy Hiking rete when the lengih tnd ton ofthe roa ‘necenery " ‘rs propeiy rlted Wo tho wolgt othe ree and the nyu Dd 3 Walaht lane is farther mileding doe tothe fact that ne'er, “Even a ptt hu weubla wih am ower od tome manuucacct giv the weight of thir rods athe feet and line — and — the ie {_Walaht of the bambso alone, without reel set fer he tare," Untoraily, Gr guides, Others give the wal without reel set show auite a varinen 8 ard dadguat Sgt ts iv the weigh ofthe rod ines ita CH mde bys cnc may el be cng canting 2 theron ree, ode ee balanced with "PaLOn” lines othe Unes ste ECE fy rode aid te andra, cmenweic” oe raibte to all oe DEON oT roioy Avallable Lengths ond Actlons for Two Plece Rods fe DD “tt Py ‘Sue Terle Rod Length Chaned As ti Made tn Noo a tot A A Nabe * Ne. oe ma ioe E i Names E Nee oe oi oe : ‘AvNbet Available Lengths snd Actions for Three Plece Rods 5 pe i 4 Action Sice Tere Red Length tne Dade te i Ext tight Tout "to. oi ek ? All Nombert « Ena Light Tout Ne ft hen r ‘i Nember Ugh Tost No ate HOH E 1 Nombert Ugh Trost Non tte HOH E ‘Ai Numbers 4 A] stancard Toot Noa wee HoH : Aitumben Siandard treet Ne Mt HOH E ‘Ai Nonbers a Stancard Tost ne vee HoH E ‘Ai Nomber 4 Baw Xo tte eH 5 ‘ait Number Ne. ar cH 2 ‘i Romper ne Mate DH : Aa Members 4 aa Ps sce 43 Ni Nambert 3 ioc fe imumen vet fer {5 22 Smet joc te i Member 8 ee é i Nimes lo use, if neatly the same in weight, Heddon recommends the heavier Heddon {Heddon Rods ate marked on tne but Yo dently the Numi, Length and ferrule Se .I ~ Heddon Deg Lux soweProduced only by Our Experi: Masterpieces ° Crafts Of all theExperienced Rod Builders Craftsmenship The Ultim (Of all the rods that Heddon builds, these are the “cream of the crop,” the finest rods built in America today. The skill of three genera- tions of high grade rod building goes into ich rod. The bamboo used in these rods is jcted from thousands of pieces —it has perfect in every respect. Each one of to these rods is individually built from reel Mo. 230 > This is the beginning of the DeLuxe Line. Superior detail, carefully selected bamboo and rigid standards make this rod a distinc: tive creation. Three piece with extra tip, Perfection intermediate guides and tip-top. All mountings nickel silver, gunmetal finish, Handmade ferrules, hand-welted, water- Ne, Medel Deluxe ‘+ most popular custom-made rod of DeLuxe grade. A pride-product of our most skilled craftsmen, nothing hes been spered in making this rod an outstanding achieve- ment among extra-choice fly rods. Very fo pieces of bamboo qualify for the "President grade for here is the finest with clarity, temper, straightness and ate in Rods seat to tip-top by rod builders with at least ton to over twenty-five years of rod build- ing experience. So comparatively limited in numbers are these masterpieces that only a select few of the anglers of America can have the pride and pleasure of owning a Heddon DeLuxe — the rod of distinction. sO proofed and dressed to velv fof selected walnut with guametal fitings, screw-locking threads of Bleck pyran. Stak ingly wound in old gold with black ebony silk trim. Packed in eloth bag, brows ano- ized aluminum case. (See chait for lengths and actions 20 hand wrought, ferrules waterproofed, 5 rated and dressed to precision fit, fini in antique black nickel and made of finest nickel silver. Reel soat of imported Circas- sian walnut, with dull silver fittings, hand- tomely blending with threaded portion of polished black fiber. Beautifully wound in golden tan silk with forest green trim. Packed in cloth bag, tan anodized aluminum case. (See chart for lengths and actions) ‘asident’p— rica 5 and ite superb beauty in matched only by its per fermance in actin. Available in all lengths and AL any type of fy fishing tom Wout t2 salmon, two oF three piece, at shown on Rod Chat ‘The bamboo In ths rod Ur the nest ebuinable and has been anlcted ftom thousnnds af places, errler tubing, finished in Blick nickel and tilly water Ende of ferrule, guider and tpop CO Deluxe Jdodei ‘Red xf Rods"@ ly gold plated, not guudily but in subdued ‘in disincuive gold of Stings. Artically wound in Antique gold lt, with rich mahogeny brown silk. Packed in select clot ld odied.sluminam cate, and cused in heavy tp grain cowhide case Inge enough fo enly held to rods. Theve rode can be made to special order, wound in cuvlomer’s design ond i seribed with owner's nama. (A letar sing Yourqq _ Split-Bamboo Fly Ps a es | A rod of ea split bam! type. lock! Solid cork guides an: This rod i: for much : split bamé sulting {0 PI tled coral cork grip.‘A rod of exceptional value. Made from hand- split bamboo. "Browntone” finish. Screw- type locking reel seat with sliding hood. Solid cork grips. Keeper fly-ring. Perfection guides and tip-top. Nickel silver ferrules. This rod is the equal of many rods selling for much more. Made from-selected hand- split bamboo, Rich “browntone” finish re- 1's exclusive tempering process, "locking reel seat in mot- tled coral color. Specially shaped ‘superior cork grip. Keeper fly-ring. Perfection snake An extremely choice and beautiful rod, that can be proudly displayed in any company. Made from especially selected hand-split bamboo, carefully seasoned and te Rich “browntone” finish. Jet black reel seat and threads with black nickel silver mount- ings. Distinctly formed grip made from ‘especially fo. Hi ‘The favorite rod of the late Bill Stanley, one of America’s really great fishermen and fly casting champions. This rod olfers every- thing that can be desired in a good fly rod fat a moderate price and has become a na- tional favorite, Only extremely choice hand: split bamboo i used in building it. The sec- tions with their characteristic “browntono” finish are especially oth hand formed handle. The reel seat has a 19 “Qlve Waters’® ly Handsomely wound in attractive cloth bag and waterproof luminum case Three piece construction and extra tip. (Se chart for lengths and actions.) guides and tip-top. Nickel silver ferrules in attractive gunmetal finish. Expertly wound with cardinal red silk. Three group winds fon butt. Three piece construction and extra tip. In cloth bag and waterproof aluminum ‘care, (See chart for lengths and actions) shaped top. Black nickel silver serrated fe rules. Beautifully wound with jet black silk ith a trim wind of golden orange. Three Piece construction and extra tip. In tailored cloth bag and black anodized aluminum ‘case, (See chart for lengths and actions.) feo 550.00 burled walnut finish, with the nickel silver mounting in rich contrasting gunmetal. The special “Hold-tite” design holds all reels firmly. Keeper fly-ting. Perfection snake guides with Perfection pear shaped Nickel silver serrated, split ferrules with hand-welt, gunmetal finish. Custom.-wound with deep maroon silk and gold trim. Thr Piece construction with extra tip. in fine cloth bag and maroon anodized aluminum case, (See chart for lengths and actions)Heddon 2 Piece For the angler who d light tackle Heddon builds “Featherweight” models in all of the standard grades, namely, No. 10, No. 14, No. 17, No. 20, No. 35, No. 50 and No, 1000. These “Featherweight” models fare the same price as the standard thret piece models and correspond to them es far This rod is designed especially for Atlantic salmon and steelhead fishing, and for an- glets who prefer the lighter weight rods rather than the extremely long and rods used in the past. It is built wi same grade of bamboo as the "Peerless" rod with the same high quality mountings, guides, winds and workmanship. Two lengths and actions are available, a POWER PLUS action, 9 feet in length on a 2% fer- A rod designed primarily for saltwater fly fishing and heavy bug casting. It has un- usual power for casting large fly rod lures and playing heavy fish. Especially suitable for striped bass, bonefich, small tarpon, snock, shad and salmon and steelhead. A wonderful distance rod. Made in 9-foot length only. Furnished with detachable 6 inch cork butt which may be used as an ‘extension when playing large fish, giving See “PAL” Rod Section...page 54 for other Special Purpose Rods “PAL” Steel Fly Rod 2 tedon tai sar “PAL” Spinning Rod Jamaoo ys ‘as quality of bamboo, workmanship, mount- ings, and winds are concerned. The only nce is that they are made in two piece construction with equal length sections, and an extra tip. Refer to FLY ROD CHART on ‘page 35 for different lengths end actions in which "Featherweight" models are made, rule, and a HEAVY DUTY action, 9! in length on a 3 ferrule. Both of the are furnished with a é-inch detach butt to give an extension grip when playing 2 large fith. Wh handle is attached the overall length of the 9-foot rod is 9% feet and the 9/-foct rod 10 feet. Packed in handsome cloth bag and aluminum case, 20 the rod an overall length of 9% feet, Built of especially sturdy choice hand-split bam- bboo. Three piece construction with extra tip. Stainless steel snake guides, chrome butt guide and tip-top. All mountings nickel sil- ver, chrome plated. Chrome %-inch locking reel seat suitable for fly, salmon, bait-cast- ing and small saltwater reels, Handsomely wound in silver with black trim, Packed in cloth bag and aluminum case. “PAL” Steelhead and Salmon RedsJust as Heddon fly rods are famous for that certain “f Heddon bait cast- ing rods. These outstanding rods were not developed by theories, but through years of actual fishing, and the taking of thou- sands and thousands of fish... Time and experience perfected the four exquisite ac- tions, EXTRA LIGHT, LIGHT, MEDIUM and HEAVY, only available in Heddon rode. There is no such thing as a “balanced” rod, The length of a rod and its particular action fe the “feel” of a rod. “Balanced results when the length of the rod Red Red Recommended. Recommended ‘Action Lengthy Line Sie Lure Weight, Remacks teva igh JAM, eb rte hon ae fr eh ing an wena ctin. OT ot, tothe or lant hon. or less Fer ulteigh hing and tournament eating. 31 1S Tbe orton Yor or lee Tor guneralallaround light fishing, ight 15MM, tbe or eas honor lees For gonaralallaround light shing 110 Tbs ot ete hot or ess For igh and exe ight fishing and fourntment cating (Hh Ibe or ets oto em For heavy Gshing and trolling Sit, a01. et ess on et las For sll around average Kehing idel for selox les and tolling Metin ays, ins ores ther. or les For allaround svaage hing wale for ih allng 64 19% Theo forlns Fer slaround average fishing $4, a8 Ube orleu tor.orlens For henvy fihing and welling, excellent fr saltwater we TYPES OF BAMBOO BAIT CASTING RODS Generally speaking, bamboo bait casting rods are made in three different types: (1) ‘one piece, (2) one piece tip with detachable handle and, (3) two piece, ‘The ONE PIECE ROD means a rod on which the handle is an integral part of the rod, the bamboo of the tip running completely through the handle of the rod. A tod like this has an uninterrupted flow of action and power, but due to its length, itis not as eaty to transport as other rods. The ONE PIECE TIP ROD with DETACH. ABLE HANDLE is largely the answer to the transportation problem and gives a rod with superb action, inasmuch as the tip is one Bait Casting ‘Rods TENGTHS AND ACTIONS IN BAIT CASTING RODS Split-Bamboo | - ‘and the action are matched to the properly related reel, line and weight of lure. Heddon casting rods lable in lengths of 4%, 5, 5% and 6 fect, a sufficient range to cope with all types of fish and fishing. The following table shows the lengths and actions in which Heddon bait casting rods available, as well as the size line and weight lure that balance best with them. Naturally, some leeway can be allowed in the matter of size of line and weight of lure, and this chart is merely for the purpose of listing the ideal “balanced” outfits, pioce and not broken by a ferrule. Rods of this type are the most popular by a large majority and are available with either a straight handle or an offset handle, ‘The TWO PIECE ROD is desirable where the shortest possible rod is required for transportation. But for perfection in casting, the two former typos are usually preferred Heddon two piece rodz are made with the famous “short butt and long tip” construc. tion which was originated by Jim Heddon years ago. This brings the ferrule, or joint, Closer to the butt and results in a smoother action for rods of this two piece type, This is tt today. Ni the selec bamboo i somely © tinctive ( which he of nickel choice e« nickel «i guides ir in tan, t and 6 fer cloth ba: One of - over a ¢ each yet now the have use light act and % bamboo cork rea reel seat on reel rule. Ca with Ble extralig bag and» properly, in longths ent range d fishing. lowed in ht of lure, >urpose of sd trolling 2. Rods of vy a large either a I le where quired for fn casting, preferred, with the construc: 1» Heddon or joint, smoother ype. “One-Piece Tip : *Split-Bamboo Casting Rods SERS ‘This is the finest bamboo bait casting rod made in the world today. Nothing has in painstaking handicraft and the selection of all materiale used in this rod. The browntoné smboo is selected from thousands of pieces and is literally the eam of the crop.” A striking feature of this rod is the hand> somely checkered Circassian walnut forward grip and the dis tinctive Circassian walnut reel seat with black tenite threads, ‘which holds all reels tight. Reel seat metal mountings are made of nickel silver and finished in black gunmetal. Rear grip is of choice cork trimmed with a black butt cap. Ferrule is made of nickel silver, gunmetal finish, with hand rolled welt. Carboloy guides in harmonious black nickel finish. Handsomely wound in tan trimmed in dark brown. Available in lengths of 5, 5Y¥ and 6 feet end in light and medium actions. Packed in selected cloth bag and polished aluminum case. Ia TED Man gents Eee ea @ oa ote ‘One of Americe's most popular rods. Placed upon the market F century ago, this rod has increased in popularity ly designed as a fishing rod, it iz tournament casters, many of whom have ured it in the breaking of world’s light.action is ideal for %4 ounce and the 6 it. light and % ounce events. Built from specially selected bamboo with characteristic browntone finish, special selected ‘cork rear grip and cork forward grip. "Hold-Tite” screw-locking reel seat of black tenite, which holds all reels tight, All metal fon reel seat heavy chrome. Hand rolled welt nickel silver fer- rule. Carboloy chrome finish guides. Handsomely wound in red with black trim. Available in lengths of 5, 5% and 6 feet and in extraclight, light, medium and heavy actions. Packed in cloth bag and polished aluminum case, ‘TYPES OF BAIT CASTING RODS ILLUSTRATED (One Pisce Red (One Piece Tip Rad with Detachable HandleOne P : - Split-Bamboo® : Bait Casting Rods palit acne oes No, 2A-DB— ‘Reliable — Price 315.00 A tod of unusual value. This rod, while medium priced, is a geod Heddon product and hand-built by red builders’ with Yyoars of experience. Choice “tempered” browntone bamboo, Selected cork rear and forward grips. Nickel silver sore locking reel seat, with finger trigger on reel seat. Nickel silver ferrule. All metal parts finished in heavy chrome, Superhard chrome guides. Wound with orange silk. Available in lengths of 4%, 5 and 5% feet and light, medium and heavy actions. Packed in serviceable cloth bag, This is the same as the above red only it is made in one piece, with the handle attached to the rod. The bamboo of the tip runs through the reel seat to the end of the cork grip, making it an extremely powerful rod. Available in lengths of 42, 5 and 5/ feet in light, medium and heavy actions. Packed in cloth bag with strong reinforcing dowel. ROD REPAIR AND RECONDITIONING SERVICE ‘2 service io uses of Heddon takle we mainisin 2 complete repsit na" stvicn deparimen, where all tepais fo Heddon prodsee te ‘ne at com. ta thir departmant te our highest pad cadlisoane whe ‘she pride in mang ol sods lo Ike nom Good sepa work int time — double tn. Ft the rods have to be ‘steuydatismbled and’ hon pamnsakingly. seul 40° when ‘You can hulp us by observing the following suggestions PACKING ning rods, real, ete be sure the pacha "oan, plainly printed. Sond Sepa tiling ‘er what you wry ol reps, Bo ertin the stine nave appests on both she ace ‘ied ites Be" cera the srcle slay intwed ond adequately fected rothing) when returning toda sivas ase’ pisce ol rood a ilar AVOID RUSH PERIODS... Just before the fishing setson pent, rete realy tamped «wid our taelly prompt sevice ope Sook Fp’ out tnd send! your tod in atthe claw ofthe lahing weston, [RETURN ENTIRE ROD . .. When ordering « new section, {ite ted and ail part posable: Heddon teres we Insure proper balan cout and to keep eb ll chaige we hind ona cash or COLD cous ats minimon, 0 THe TRADE iece Tip and One Piece One | I With For those rods, Hed Ne. The famo dle, a rod bamboo u by only + preference anglers, E ferrule wh ing loose, black nici and trimer aluminum 2 beautify grip end grip. The tapered fe naval bro Available ight and Tip is me bamboo a! and naval tively. wo aluminum selected ci from turn operates 3 able in and medic protected A rod of « tone bame hard chor offset hanc screw lock of reel loc fere with feet and ir in leathero: Piece 4 One Piece Tip Split-Bamboo ~BaitiCasting Rods .nglers who prafer en offset handle on bamboo priced, is @ rods, Heddon offers three choices. uilders’ with one bamboo. iver screw- Nickel silver to. 351 — "tim Heddon’s Frio $85.00 ‘avarite”” @ s. Super-hard ‘The famous “Jim Heddon’s Favorite” with an offset han. le in Tengths dle, a rod with superb action. The tempered “browntone’ eeeerens bamboo used in the tip of this rod is selected and built by only the most experienced rod builders, and is the preference of seasoned tournament casters as well as 0 anglers. Equipped with naval bronze tapered non-sticking in one place, ferrule which prevents tip from turning in rod, or becom f the tip rans ing loose; mounted with Carbeloy guides in handsome making it an black nickel finish and attractively wound with red silk ‘ey § and 5% ‘and trimmed in black. The metal parts of the patented in cloth bag ‘aluminum offset handle are finished in dull black forming 2 beautiful contrast with the choice cork used on the rear gtip and the hand-checkered Circassian walnut forward grip. The tip locking screw, which draws the tip into the tapered ferrule and always holds it firmly, is made from naval bronze as is the screw for the locking reel seat ‘Available in lengthe of 5, 5% and 6 feot and in extra light light and medium actions. Packed in handsome leathe ette case with tip protected by sturdy metal tube. ne BBL Stanwort! — Oen SD Tip is made of carefully selected browntone tempered bamboo and equipped with Carboloy chrome finish guides and naval bronze tapered non-sticking ferrule. Attrac tively wound in maroon with orange trim. Polished aluminum offset hendle with rear and forward grips of selected cork, Tip locking screw in handle prevents tip from turning of ever coming loose. Reel locking screw opergtes a sliding hood that holds all reels tight. Avail- able in lengths of 5, $¥+ and 6 foot and in extra light, light fand medium actions. Packed in leatherette case with tip protected by metal tube. scorn the sted and ‘A rod of exceptional value. Tip made of choice brown. tone bamboo with nickel silver friction fit ferrule. Super hard chrome guides, wound in golden orange. Aluminum olfset handle with cork sear and forward grips. Patented set on screw locking reel seat that holds all reels tight. Position aie ae of reel locking screw is so placed that it does not inter fore with casting. Available in lengths of 5, 5% and ¢ feet and in extra light, light and medium actions. Packed in leatheroid case with sturdy tube to protect tip. No. 851 No, 581 Ne. 481Me. 260— "Musky ceee: An extremely powerful rod designed for casting and trolling for large fish, It is espe cially popular with those who find difficulty in transporting long one piece rods. Made from selected browntone tempered bamboo carefully tapered to withstand heavy strains Handsomely wound in red sill and! mounted ‘One of America’s most famous rods, and 2 tod that played a large part in the develop. ment of bait casting. Thousands of these tods are the prized possessions of “old. timers” who have given them seve dec: ades of use — eloquent testimony to their rugged stamina. Mada from choice brown: tone selected bamboo and attractively wound in red silk with black trim. Carboloy with Carboloy chrome guides, All: metal is solid nickel silver heavily chromium plated. Reinforced ferrule. Extra long selected cork grips. Available in 5 and 5¥% foot lengths and in heavy action only, Packed in selected cloth bag and waterproo! aluminum case Dresser ®- Se chrome guides. Reel seat and fervule solid nickel silver heavily chrome plated. The specially designed locking reel seat of hand. some black tenite holds all reels tight Selected cork rear and forward grips. Avail able in 4%, 5 and 5% foot lengths and in light and medium actions. Packed in service. able cloth bag and waterproof aluminum ee A strictly quality rod made of split bamboo, attractively wound with orange silk and mounted with chrome guides, Solid nickel silver ferrule and “Hold-Tite” reel seat that Pose 46 holds all reels tight. Selected cork rear and forward grips, Available in lengths of 5 and 5% feet and in light and medium actions. Packed in sturdy cloth bag. Sr Ano Rod “hor 5 feet such « barrac While celled large and ported plated able E ferwar silver overs! Packec This is check. of the length So gre Bonet inne and ot Yeeineh the sar This re aking barracu tarpon ing. In large & withsta instead advant the rad beaut in leng silvers lengthsmetal is m plated. seted cork « lengthe a selected dle solid ted, The ol hand. als tight 5. Avail. 5 and in ‘ear and he of 5 medium Split-Ba eee e ‘An outstanding “light tackle” rod designed from the specifications of the Rod and Reel Club of Miami, Florida. This type of rod is known as a “402. Official” rod, meaning that the tip weighs 4 oz. and is not over 5 feet in length. It is @ general purpose rod for light saltwater lishing such as trolling, casting and still or drift fishing. It is ideal for bonelish, barracuda, bluefish, weakfish (saltwater trout) and in the hands of expe: rienced anglers is the sportiest type of rod for sailfish and even tarpon, While primarily designed for light saltwater fishing, this rod is unex: celled for freshwater fish such es lake trout, salmon, muskellunge and large pike. Tip is made from selected, tempered "browntone” bemboo ‘and mounted with super-hard, non-corrosive chrome guides and sup. ported tip-top. Attractively wound in orange, trimmed in black. Chrome. plated nickel-silver ferrule. Length of tip i 5 feet when seated. Detach- able butt is 17 inches in length with a inch rear cork grip and 3-inch forward grip made from selected cork. A Ys-inch screw-locking nickel. silver reel seat with tapered hood holds all reels tight. Length of rod overall, 6 ft. 5 in, Furnished in one length and one tip weight only, Packed’ in serviceable cloth bag with reinforcing dowel to protect tip. — Price $ Ho. 241 — “Sonetish and Xing: 50 This is practically the same rod as the above, except that the tip is not checked on precision scales to weigh exactly 4 ounces, and the length of the tip may vary a fraction of an inch from being exactly 5 feat in length. Packed in serviceable cloth bag with reinloreing dowel. Mo. 24178 — “:usky? 2477 sat — So great has become the popularity of the famous Heddon No. 241 “Bonelish and Kingfish” rod in saltwater that many anglers are now using it as @ freshwater trolling rod for lake trout, muskellunge, pike, salmon and other large fish. To meet this demand, it is now available with Ye-inch reel seat, designed for freshwater reels. Otherwise, it is exactly the same as the rod described above. Ne. 28-08 — “Siptide” @ — Price 517.50 14 This rod was specifically designed for saltwater bait casting and the j taking of large fish such as weaklish (saliwater trout), channel bass, barracuda, striped bass, snook, blueish, mackerel, crevalle and small tarpon. In addition to casting, itis ideal for light trolling and still fish- ing. In freshwater it is most popular for lake trout, muskellunge and large pike. The tip is made of split bamboo which is tapered so es to withstand severe strains and the tear cork grip is 9 inches in length i instead of the customary & inches, which gives the angler @ decided ‘ advantage when playing a Incge fish as it enables him tor the rod a beautifully wound in variegated silk. The detachabla butt is 15 inches im length with rear and forward grips of select cork, A Yeinch nickel silver screw-locking reel seat holds all reels tight, Available in overall ‘i lengths of $ and 54 feet and in medium and heavy actions. Packed in serviceable cloth bag with reinforcing dowel for tip. No. 2415 Ne. 224.08,‘on 6 Heddon "4/6" redi When You'own a J? «Heddon “AL: ant & i 5 K : You own the Finest +a sddonsPa “PAL SPOOK." Heddon’s many years tected by a sturdy metal tube. of experionce plastics (dating Because of the amazing versatility of back to. the development of the first the “PAL SPOOK" red, it is possible to | func or “Spooks bat, plus the contine iu range to fwe hegita aoa : "know how" of producing perfect fish- actions. The XL, extredight, is designed ing action in a rod, have made it pos for the casting of lures weighing % sible to produce ‘a glass rod with ounce and under. The ML, medium tuperior and outstanding fishing light, is ideal for casting lures weigh- ing '* ounce and over, also excellent qual for working surface lures and trolling. ‘The Heddon “PAL SPOOK" glass rod is Both actions available in 3 and 5/6 made of thousands of finest quality foot lengths. less fibers molded into solid. glass fwith a special resin, Tt has the exclue | 4 sive Heddon swolled-butt construction, | and is a beautiful naturel tenalucent color. Like all Heddon rods, it was designed by fishermen for fishermen, tnd has the action tha fishermen want i was not designed to tie into knots to | Sra He winding to prevent amaze people ér to make trick demon- ‘ flex of gitss it has flex where flex is necded, to give it effortless, accurate casting, and power whero itis needed to make long casts and to properly set a.hook, as well as to play large fish. | 5 "tana aa i adi 4 ‘This rod, bearing the world famous which “gives flex where it is needed and “PAL SPOOK" FEATURES “PAL” name hes the “PAL” offset shen it wanted handle, the finest handle ever pro- duced. The reel seat is finished in polished aluminum, the rear grip is of | selected cork-and the forward grip of hand checkered maple in a beautiful silvergray antique finish. The tip is i mounted. with graduated Carboloy guides and tip-top whic tly, superior to (and much more expensive than} stainless steel and ehromium guides. These Carboloy guides are finished in silver chrome 20 as to har- by" Heddon. euing ght i LENGTHS AND ACTIONS | 2951 xt —Extatioht Action sand 3 7751 ML — Medium-tight Acton Sted si Over @ began less te tapered Itwast formule flaxibil and ye Further tirely © in orde et fe end—: thickne strain i in the & only whe: wed Brae In Hed plete: every below, able I with th+ Casting Rod letive silver winds Packed in a beauti- with the tip pro- etal tube. zing versal 34, itis possible to two lengths and ight, ts designed dures weighing % ‘The Ml, medium sting lures weigh: vor, also excellent Tures end trolling. ale in 5 and 5% POOK™ FEATURES fined in Spee ed fo in Seide ir mounted telprevant guide ted beceure ot a 22 ee seme vf che Toesens Over « quarter century ago when Heddon began development work on the first seam- less tubular steel rod with @ one piece tapered tip—there was much to be learned. It was necessary to develop steel of a special formula capable of supplying the delicate flexibility desireble in @ fine fishing rod and yet possessing the necessary stamine. Further, it was necessary to perfect an en- tirely new method of drawing tubular stes! in order to establish @ uniform uninterry taper from the butt end of the rod to the tip fend—and, at the same time have the wall thickness of the butt portion (where the strain is the greatest) thicker than the wall in the tip end (where flexibility and light- ness are required). To complete the cycle, COnly Heddon sede posses this p throughout ace the exqui AL rod In Heddon "PAL" rods will be found a com- plete range of lengths and actions to meet every condition where casting tackle is used. These different actions are listed below, together with suggestions for suit- able lines and lures to balance correctly ‘with the particular action of each rod. Lengths ‘THE EXTRALIGHT action i forthe Light tackle nthosnt who pralere alte ght rods, liner and Meer It should’ be used with ak or nylon lines Keving ton, pounder leet and with lores weighing wot move than My ean ousee, Langiha and 3 THE LIGHT action ifr the angler who prelers Light {aekle such linen fening 13 pounds or an, ond rer weighing not aver M4 of an ounce. Lengihe— Cin Sand 5 lot apered,. ip Mads from Chrome’ Molybdenum Sacked dy there ine guides ach ode eddon “Pals or A@ ted special heat treating equipment, from any available, had to be perfectes insure the perfect tempering now found in the Heddon "PAL" rod. These processes, many of them patented, worked out over period of years, are responsible for the ex: Guisite action and casting power found only ina Heddon “PAL” rod. ‘The Heddon “PAL” rod, from butt to tip-top, is completely made by Heddon in Dowagiac. The processes under which this rod is ma: are exclusive with Heddon. Therefore, Heddon is the only concern that produces this pertected tubular rod with tapered tube wall, which is thinner at the tip portion ‘The finest casting tod han ever produced. From the putened sereelaching devices which tightly eld the Fipvand soul sight down fo the diinctve Cis tous hand checked foregrip and disincive re "BH. Topered terre ater alti ntrehangeth Remember, there is no such thing as an “all purpose” rod despite fanciful claims made fo the contrary. Just as one would never expect to plow a field with a fine race horse, neither would a fisherman expect his light- Weight casting fod to withstand the strain of trolling or heavy bait casting. and Actions ‘THE MEDIUM scion ie for linger Fenvier Hines apc tures (till Rane Te pevecion and i dest MUSKT™ tod, eoermseempanen rere eet See ‘The New, Improved : RedeHeddon “PAL Casi ; te. i This toa? ; tay age cabal i ee, mn, 2 1 Sarat" chad te once sive hich alwaye bale ti orange ar ‘and dees not allow the tip to turn or become loose. forced tip | teeta! tb | wmed in maroon and green silk. “Perfectly graduated guides ol Carboloy Se Neate as oe era acces t ‘much harder and cannot be cut by a line, The increased cost of these guides ses Teer rep plien peso 1 4 LENGTHS AND ACTIONS Me § “sist XL This ston i degned for anglers petesng toe exits Ha nl fit ferrule ence nd ling tapered hood re tnched in handsome gunmetal, Packed I bewuta Teathecetie case with metal tebe fo protect rod tp LENGTHS AND ACTIONS = | 14, |) SEES anne =ving or plying + sh ha ich always held ght sllect and handvomsly guider of Carbeloy 2ot length only 5% lot lengths 5 tot toot lagth only lagi only ot lant of lense of ight handle to an the time tt the tp these elected cont “awiloching tel att ached in beastie No, 1051 — Standard Casting 2ed — > Model “2AL"® ait M7020 This rod has the same outstanding casting qualities of the Hed: don Deluxe “PAL” and possesses many of its outstanding features. The offset detachable handle is of polished aluminum with rear and forward grips made of selected cork, has a screw- locking reel soat that firmly holds all reels. The tip locks in pplace and cannot turn or come out by accident, it is beautifully finished in natural bamboo grain and attractively wound in orange and brown silk. Graduated Carboloy guides and rein- forced tip-top. Furnished in leatherette case, tip protected by metal tul LENGTHS AND ACTIONS est — tight Action A, 3 and 4 fot longthe 105M — Medium Action 4h, $ and foot lengths io, 221 suivarcai toner 7 L® sie A remarkable value in a "PAL" rod. Detachable offset handle of polished aluminum with rear and forward cork grips. Screw- locking reel seat that holds all reels tight. Nickel silver friction fit ferrule on tip. Tip finished in “greentone” grained effect and ‘wound in contrasting color of red and black silk. Graduated super-chrome guides and tip-top. Packed in leatheroid case, tip protected by metal tube. LENGTHS AND ACTIONS 781 Light Acton cece Sand 84 foot length 781 M—Madiam Action Ws, 5 and $5 foot length An oustanding catch of largemovth best ranging trom 10 10 12%/, ‘pounds. Taken on @ "PAL" Red end ont ass ata Nana A neeca acen © .D eLuxe “PAL: FLY, SPINNING, STEELHEAD $ cre AND SALMON RODS Ne, 2990 — inches when snated . « ' pe y DeLuxe “PAL? . OFFICIAL SPECIFICATION: ~~ SALTWATER TUBULAR | RODS ns % Since their introduction, many years ago, Heddon “PAL” saltwater rods have established an enviable record. Not only heve scores of ptize winning fish been taken with them, but they have participated in establishing many world's records. Several of the holders of world’s ds claim that it was the remarkable action of these rods that rially aided them in landing their prize. Heddon "PAL" rods are ‘much stronger and can stand a much heavier strain, without breaking than can bamboo rodz of equal weight. The 4 ounce and 6 ounce Heddon “PAL” rods, description of which is immediately below, will ‘eet Olficial Club’ Specifications in the class for which they are Sesigned, ‘ar bone ghet ounce, it the i ny nad, 18 inches im length Inelading forward grip. It has « Teinch chrome tel tat with nding hoods that holds SIL eeala tight. The tip is (ubular semess tel linshed In a. grined. “browne Semboo elect and mounted wih graduated toperbard chrome guides and rllertiptop. ‘Wound in orange and maroon. Fecked in handsome leatherette case, with wurdy dowel to protect tp. Available in one lengih and weight only ~ 6 fet os Voumces i Weigh, 3 tet in length 0. 2588 — or 4/9 suipped witha sloted butt cap tnd a oreanch chrome, screw locking tel sea, ‘hich hole ll realy ght Tip bal bolt, seasave see! Hnlhed "browne Hptop. Wound in orange and marson sik Packed in handsome Leatherste cue ith in one langth and one welght only —e% feat i length “ip lena a0 char and bett Hiner” *eineh chvome aching teal seat" Chrome Carboy ides end tptop. 10 inch catk grip and 4 inch [Ghwatd cote grip. Auracivaiy wound in maroon and orange. Overall length # fort inches Available in Medium and Sturdy setons” Packed in handuome letheoid eave. =‘his ie one ofthe light resis ma speciat ‘minum ang anodized tn conteting Bek and clear to prevent corrosion It is specially ring extremely light Tors, yet wil har featherweight _ Bove Hat ll ofthe exelsive features of th P41 but i mae snd designed especialy QUALITY FEATURES MATCHED SPIRAL BRONZE GEARS for smooth runing ANODIZED ALUMINUM END PLATES to prevent (QUADRUPLE MULTHFLYING for spendy reteve ADIUSTABLE THUMB DRAG to sliminate be Dreklehes beatings CAPACITY (with atbot) 109 yards 12618 ot "PaLOn’ Une” Without atbor 160 yrds 51, tet "Pal. On" Li ‘As with rode, Heddon mnising » complete sending oer te eneblly ‘your return adders,ik WITH ATURES te) RES. PoLOR" Line fed ordet Other Heddon Reels 1T37 Imperial" ® Fly Reel with tricionst Patent Offie........Price $12.00 No, 125 — The New Heddon lee" line guide. Patented U.S ‘aun, amall tarpon sneak and bonetoh ‘The patened tllecbatring line guide allows perlect stepping freedom and ‘ininates any potble Line incon when playing « fish. Glaehard ratchet futher wih bronte tnd staal beings tate volimited servic. Rich ‘Sinding, raplsceabla sic, with thre adjeriments for pressure end intensity aluminum, fat held together by screws) eplacement witout pinching Stan randard fy ln rd, plas ample room Sia inches Exch vel packed in an expecially designed beasifal individu bo 5m, simplicty of design and precision sessly wel ante fee of he "ugh found im many ordinory atamatie vealay (yh the se ivan (sound in a single action rel, ih addition to the ™ ft presure ol the litle ger 37 nn ah garde expacity “E™ level ine, Weight 7% 57 —Heddon Automatic Fly Reel (Medium)...Prie $9.50 Loy level ines 38 yards leddon Automatic Fly Reel (Large)....Price $10.00 rity Co evel ting) 30: yards wlth an aajunable drag wish mater them fee Irom ba iy vat Wine which tabas it ideal, thambing, No beckleshes.Thumbing & Thumbsdreg brake it fr playing large fish. Thies ot ree, and ‘Then rod i tensed te lt hand, tin corzect postion for let thom, ing ine capacity, By temaving these pins, 3 Stes Chromed Ring ineres line . ‘105 — Heddon Price $ 8.00 Price 10.00‘same, Despite the fact that they are all made ings of some nylon lines, try "PAL-ON" & {| =e ‘ HEDDOM "AAL-ON” ® OH 4 ‘The Pee cent, . For Bait Casting Reel ite the imap th {At aylon bait casting lines sre NOT the those whe have experienced the short eae from DUPONT NYLON there is @ great dif- ference, Some stretch too much, some braids are too hard, some too soft—but “PAL-ON” is the perfect nylon line. Due to a slower {and more expensive) braiding process "PAL ON” lines aze smaller in diameter than other lines of the same test—a tremendous advan- tage in casting. Perfected after exhaustive tests by our research department —it is now unconditionally guaranteed to give satisfac tion from every standpoint. If you are one of Special oil ness and f that have been thoroughly broken through repeated dressing and usage. you will be agrecably surprised. Suitable for irech or saltwater, will not mildew, is acid- proof and does not require drying. Available in two colors, bleck and light blue, put up fon S0-yard spools, two connected, in hand- some reusable plastic box. Bet pio pray ris p18 p20 pas P30 est 10th 12% he 5 hs, Tbs 20 1b, 25 fb, 30 he Bao s1as 150 sis0 s1z0 $1.20 $200 This is a coreless line, specially braided from waterproof nylon that will give maximum floatability when properly dressed. It is solt and pliable, and has a glass-smooth finish that makes long casts easier on both the rod Smooth finish and scientific taper assure the fd angler. Available in beautiful brown ‘utmost in casting skill and pleasure. Beauti- color, 25-yard coils, packed 4 connected, to ful brown color. each box. Iovate $700 $900 $9.00 $9.00 Yat sn00 228 sso sare Aver oat panfis [eee santO TERN Rosiehe shortcom- 'PALON"— Suitable for ey alee sg Avatabe Blue, put od, in hand. raided from . It is soft oth finish oth the rod iful brown anected, to so sas onan inti Swivel snap, fish cannot twist offf Seddon — "“Winona"® “EVER FRESH" ‘The perfect fish stringer. Eliminates the ne- the fish—then string the fish cessity of lifting a bunch of flopping fish overboard. Each fish has ample into the boat. Just pass a detached metal the stringer end will live longer and keep enap through the lower and upper lip of better. No, 614-6— "Ever Fresh" Stringer — complete Price $75 One 6oot cord stringer complete with dis- gorgeruler point, removable split ring, and $ detachable No. 4 metal snaps. 1" 2" a rc ci ai HANDY * ‘Very handy and fn lactive Disgerget, tnd 1 ‘You unhook ‘hy met sit ating th ll in one operation, seen" ® Gets the “Light Biters” ‘A very popular hollow, light and durable threading, and holds the line in any posi- float that never gets water logged. A fa. tion, adjustable for cane pole fishing or for i vorite float for bluegill, crappies and other casting red. i panfish, The line clip takes the line without t 1D Poor Lies Se ia Srraihes ah 4 re seancn Pe ions amas! 2 ys! | the proper requiren sad show avery 33 3 Oficial Seat seca wccarateatin Matt, Raveena fad Sed 58 EB 27 ‘Vice-President, James Heddon's Sone e woe AOS ean On the following pages are illustrated the most popular . ete Aran er sport fishin America, Those ilustrations are from the aesous lan Heddon collection of fish drawings which were made SCIE especially for Heddon and are believed to bo the finest t and most complote set of fish drawings in existence today. With each illustration, is « brief description of the fish and ¢ 8 classification of suitable tackle for catching it. Obviously, 1 in such a smell space as this, it is not possible to go into r detailed description of tackle but in the forepart of the : catalog this is covered thoroughly and by referring to it 2 the angler can easily ascertain his requirements for the THE fishing he contemplates Here at Heddon’s — we are all fishermen. This business was founded by fishermen and has been and always will be ‘operated by fishermen. That's one of the reasons we pro- duce tackle that never lets you down. So—if you have any questions regarding fish, fishing or fishing tackle, drop us, a line and you will get a reply from men who know what they are talking about. wolpopular 1 famous sro made the finest lee todas 2 fish and bviously, © go into ait of the ring to it s for the + will be we pro: have any, drop us ow what COMMON.NA AMES, For many years there hes been con- siderable confusion over the common names of fithes. In some parts of the country the largemouth bass is called a “trout,” a crappie is a “speckled perch,” 4 walleye “jack salmon," & channel bass a “redfish,” a striped bass a “rock fish,” etc, etc, ete. It was high time that someone endeavored to straighten this tower of Babel, so that anglers can speak the same languag at least as far as the names of fishes are concerned. At ong last someone hes done some: thing about itll! Do not let these names fool you, and ‘except for the purpose of establishing the exact species of fish dealt with they are of no concern to the angler. I there were not variety of common names for 20 many fish these Latin names would have no place in any book on angling. Just as a matter of THE FISHES] -rirrersnetnanssemnmn sass In addition to the proper common and scientific names of fish, there are also given some of the other names by which each fish is known, s0 as to aid anglers in recognizing this fish when they hear it called by its nickname or WORLD'S RECORDS | —>\ oem ermumremarmnsmammennersicmmemsm In all carer where authentic world records exist regarding the size of given. The charts of the Game Fish Association were used for the records of saltwater fish, and the records of Field and Stream magazine for the freshwater Yearly, some records are broken and Sometime ago, the Outdoor Writers ‘Association of America appointed a committee to work with the American Fisheries Society to formulate a list of common names for American sport fishes wherein one name, and one name only, would be assigned to each species of fish. After several years of discussion, the final list of the Outdoor Writers Astociation has now been released, The common names used for the fish that follow are from this list and it is hoped that in time they will be ‘adopted as the only name. The many colloquial names and misnomers now in use would then be discarded, SCIENTIFIC NAMES) exe eesecernanennermecornammaencemes interest, however, each scientific name is choten according to the international rules of scientific nomenclature and can apply to one fish only. The first name is the genus and the second name is the species) at times there is a third name which indicates a sub- species. misnomer. Also included is brief factual dayy giving pertinent facts ap- plying to Gach fish. If further informa- tion is desited regarding any of there fish, it will gladly be supplied upon request if you should be fortunate enough to land a fish which you believe might establish a new world’s record, be sure that its weight and length are recorded with the proper authorities. If you a jn doubt ss to how to proceed, drop Heddon a line and we will furnish you with complete details.Freshwater Species How mss Da IE ianateoaiaFreshwater SpeciesPage 68Jounoun, carnis oatsSpecies202T Saltwater Species ‘Sadie dens sine wassSaltwater Species rege 73wd Saltwater Species ifSaltwater Species Sle deme ia oa oe Pose 75ai a Sse ioe spomopre ne,er a ecepogn onder VeeINDEX TO CATALOG — By Catalog Number BAITS AN to rem ie ¢ MISCELLA ERAL INDEX—By Names Pegs D LURES Poco D REELS Rod No, Poge NEOUS tem No. Hem No. Pose er Seeger 116 Singors and Snape > 7 a « % ‘Ace Mata si. 1 ns 8 = ‘a Maly Ri 3 aa} in & . King Zig. 2 Bide ba aa Fog, Stet Seana 3s it Bas Sok Body ses OE gun Rent ai 22 ASP SPS Detone tip noe 2432 Bete Baie iwtnaat LSS is ile o s EN'Santy's fav ty Rod 3 te Satan Bate wea Bey ris dent ous sts Ee es RL at Bota Ringah Red Meat dat "9 Stouts Popes Hai 3 © River Hort Bats ee si ind Chitin Casting ed we Mids din oe Seren and Reais na 36 tgand 17 Mesky:Special Rod ‘peitting Rede e ° x an Durasg Zar Spode Neto nee s ; owes Minto Bae ° 8 Botagic Spock Batt ig Zarsgons Baie v t Stiial Bowagins Minow soe Faah Fish Singer se Sngnal River Rose Sa 1 Sie iB . saandgy | SPO Sle Ba 2 Flosting River Runt Baits * Twerten Baits as ® Wane Speci a Siow Flop aa 2 Set feted a Weds Widow Be Soy ae a Wet Bia Cor ty turer" 4 Winona Flow s Heddon Automat fly Resin. 7 fro = ' 1. Baa y icen Mata Bie ty Wounded Mow. Bis if Wounded Spock Bane u Zaragonee BaitsMeet the Heddon Gang Fishermen All! (1) bye