PRESENTATION ON CREATIVITY

DEFINITIONS OF CREATIVITY
• Creativity is a mental process involving the generations of new ideas or concepts
or new association between existing ideas or concepts. • Creativity involves the
generation of new ideas or the recombination of known elements into something new,
providing valuable solutions to a problem.
Cont…
• “Any one can make the simple complicate. Creativity is making the

complicated simple” Charles Mingis.

OBJECTIVES OF CREATIVITY
• Main objectives of a creative thinking process is to think beyond existing
boundaries, • to break away from rational, conventional ideas and formalised

procedures,
• to rely on the imagination, the divergent, the random and to consider • multiple
solutions and alternatives
CREATIVE TECHNIQUES
1. Analytical Techniques And Intuitive Techniques. 2. Creativity In Individuals,
And Techniques, Which Generate Creativity In Groups. 3 Divergent Thinking And
Convergent Thinking.
Main points to increase or encourage creativity in a company are:
 To Be Happy, To Have Fun  Keep Channels Of Communication Open  Trust, Failure
Accepted  Contacts With External Sources Of Information  Independence,
Initiatives Taken  Support Participatory Decision-making And Employees‟

Contribution
 Experiment With New Ideas
The Quality Of Creative Thinking Can Be Judged By Three Criteria
• Productivity. • Originality. • Flexibility
The 10 Mental Blocks To Creativity
Concepts are adapted from Van Oech‟s book, A Whack On The

Side Of The Head.

1. One “Right Answer”. 2. Logic Can Kill Creativity. 3. Be Creative – Break Some
Rules 4.Be Creative – Is That Practical?

5. Play Is Creative.
Cont…
6. Make Time To Think Creatively. 7. Being Creative Is “Not My Job”. 8 Don‟t Be
Afraid To Be Creative.

9. Creativity…How Ambiguous.
10 Is Creativity Wrong?
TWO PHASES OF CREATIVITY
Creativity can be divided into two phases of thinking:
– Divergent thinking – Convergent thinking
1. Divergent thinking
DIVERGENT THINKING
• Is the ability to find many possible answers to a particular problem. Guilford
(1950).
• Divergent thinking is a thought process or method used to

generate creative ideas by exploring many possible solutions.

• Divergent thinking typically occurs in a spontaneous, freeflowing manner, such
that many ideas are generated in an emergent cognitive fashion.
Cont…
• Psychologists have found that a high IQ alone does not guarantee creativity.
Instead, personality traits that promote divergent thinking are more important.
Divergent thinking is found among people with personalities which have traits such
as nonconformity, curiosity, willingness to take risks, and persistence.
ACTIVITIES WHICH PROMOTE DIVERGENT THINKING
• Creating Lists Of Questions, • Setting Aside Time For Thinking And Meditation,

• Brainstorming.

• Subject Mapping / "Bubble Mapping",

• Keeping A Journal,

• Creating Artwork, And Free Writing.

2. Convergent thinking
CONVERGENT THINKING
• The term convergent thinking was coined by J.P.Guilford, a

psychologist well known foe his research on creativity.

• Convergent thinking involves the pursuit of predetermined a goal, usually in
linear progression and using highly focused problem solving techniques. •
Convergent thinking questions are those which represent the

analysis and integration of given or remembered information.

They lead you to an expected end result or answer.
Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoretical background and purpose Structure Administrati Age on range

Adjective Checklist (ACL)

Adjectives describe a person‟s attributes, „actual‟ & „ideal‟ self; identification

of potentially creative persons

300 item list of adjectives measures 37 traits

Selfassessment or by observers, 10 to 15 minutes

Widely used in adults

Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoretical background and purpose
Measures artistic inclination, intelligence, individuality, sensitivity,
initiative, and self strength; imagination, appeal to authority, self confidence,
inquisitiveness, and awareness of others.

Structure

Adminis Age tration rang e Self report 20–40 minutes 12 years and older

KhatenaTorrance Creative Perception Inventory

Comprises two tests: Something About Myself (SAM) What Kind of Person Are You?
(WKOPAY)
Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoretical background and purpose Structure Administratio Age n range

MyersBriggs Type Indicator

Uses the Jungian dichotomies of introversion/ extroversion, sensing/intuiting,

thinking/feeling, perceiving/judging

16 different 166 multiple personality choice types items

14 years and older

Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoretical background and purpose Structure Administ Age ration range

Kirton Adaptation Innovation Inventory (KAI)

Evaluates differences in preferred styles of problem-solving and creativity:

adaptors improve things; innovators do things differently

Adaptation/ Innovation continuum

32 items

Teens and adults