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    AngelaRincon
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    The Azucena accessories company was created in 2018 in Bogota, Colombia by three marketing students. It has provided employment for low-income single mothers through completely manual techniques. The company has grown considerably, opening new sales points in Bogota as well as other cities like Cali, Medellin, and Villavicencio. Azucena is characterized by a flexible but goal-oriented dynamic structure that prioritizes human talent development with responsibility and commitment.

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    The Azucena accessories company was created in 2018 in Bogota, Colombia by three marketing students. It has provided employment for low-income single mothers through completely manual techniques. The company has grown considerably, opening new sales points in Bogota as well as other cities like Cali, Medellin, and Villavicencio. Azucena is characterized by a flexible but goal-oriented dynamic structure that prioritizes human talent development with responsibility and commitment.

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    21 views3 pages

    Organization Structures

    Uploaded by

    AngelaRincon
    The Azucena accessories company was created in 2018 in Bogota, Colombia by three marketing students. It has provided employment for low-income single mothers through completely manual techniques. The company has grown considerably, opening new sales points in Bogota as well as other cities like Cali, Medellin, and Villavicencio. Azucena is characterized by a flexible but goal-oriented dynamic structure that prioritizes human talent development with responsibility and commitment.

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    © All Rights Reserved
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    of 3

    ORGANIZATION STRUCTURES

    La empresa accesorios Azucena fue creada el 16 de febrero del año 2018 por las estudiantes
    de mercadeo Angela Juleeth Rincon Arias, Camila Fontecha y Laura Buitrago en la capital
    de Colombia hace 1 año, como una fuente de empleo para madres cabezas de familia de
    bajos recursos implementado técnicas completamente manuales, esta empresa ha tenido un
    desarrollo considerable creando nuevos puntos de venta en diferentes sectores de Bogotá,
    como en otros departamentos como Cali, Medellín y Villavicencio.
    Accesorios azucena se caracteriza por su dinámica flexible pero capaz de alcanzar grandes
    objetivos con empeño y dedicación, hace parte de la nueva era de organizaciones donde se
    busca romper cualquier tipo de jerarquía tomando como punto de partida el desarrollo del
    talento humano con responsabilidad y compromiso. Para la empresa es un gusto contar con
    una comunicación simple, capaz de transmitir en su totalidad el propósito de los mensajes.

    THE MARKETING MIX 2


    4Ps 4Cs 4As AOs
    Customer needs Acceptability Objects
    PRODUCT

    The company Azucena The tendency of the artisanal The company S.A. lilies,
    discovered the desire sector in the world markets is seeks to achieve customer
    of women to innovate towards handmade products expectations, through
    with fashion. For this with emphasis on the quality striking and varied
    we offer exclusive of the details that print accessories; that lead the
    products. differentiation and cultural wealth, being
    exclusivity. unique and with a good
    Our product is highly material.
    acceptable in the market. Novel accessories made
    by hand with its main
    material, stones.
    COST TO USER AFFORDABILITY OBJECTIVES
    The price of the The prices of Azucenas
    PRICE accessories Azucenas Customers are offered S.A products are
    are according to the promotions and combos, for managed based on cost,
    quality and greater acquisition. with a target price method
    exclusivity. where there will always
    Promotions and be a breakeven point and
    combos are presented. a breakeven point, with
    the minimum number of
    product units produced to
    obtain profit.
    CONVENIENCE ACCEESSIBILITY ORGANIZATION
    Azucena accessories Accessing the accessories is The distribution by online
    PLACE

    in different outlets in very easy, you can buy in sale is developed with a
    Bogota, Medellin and physical store or order shipping company.
    Villavicencio. online.

    COMMUNICATION AWARENESS OPERATIONS


    Azucenas has a website,
    PROMOTION

    Communication with Azucena accessories is well where you can get


    our customers is done known for instagram information about the
    via social networks company, such as prices,
    and personally. promotions and trends.
    In addition to making
    presence in social
    networks of high
    concurrency as they are:
    Facebook and Instagram

    SOWT ANALYSIS
    STRENGTHS WEAKNESSES
     High expansion potential  Smuggling
     National raw Material  High technology and competition
     Artisan tradition machinery
     High product consumption  Economic crisis
     Substitute Products

    OPPORTUNITIES THREATS
     Exclusivity  Lack of training
     High quality Combos by  Price reduction in products.
    colors and style  Reduced market segment
     Variety of designs
     Ancestral Designs

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