Marketing Plan Rubrics

Category 100% 90% 80% 70% 60%

Objectives Measurable Measurable Measurable Measurable Measurable
Achievable and Achievable and Achievable and
Profitable Profitable Profitable
Opportunities Growth and Growth Have seen Have seen Have seen
Strategic before before before
Target Well Well Simply Not Segmented Not Segmented
Segmented Segmented Segmented
Dimensions All Categories All Categories Two Categories One Categories One Categories
Decision Well Defined Well Defined Simple Too Simple Not thought
Making through
Process
Strategy Very New New Have seen Inconsistent Wrong
Before
Product New Interesting Have seen Not thought Inconsistent
Before through
MEC Consistent Good Value OK Value Inconsistent No Value
Value
Map Well done Good OK Inconsistent Poor
Place Objectives Objectives Objectives No Objectives No objectives
consistent with consistent with consistent with and poor
strategy and strategy and strategy strategy
completely completely
thought thought
through through
Promotion Objectives Objectives Objectives No Objectives No objectives
consistent with consistent with consistent with and poor
strategy and strategy and strategy strategy
completely completely
thought thought
through, through,
including ads
from CAS
Price Objectives Objectives Objectives No Objectives No objectives
consistent with consistent with consistent with and poor
strategy and strategy and strategy strategy
completely completely
thought thought
through, based through,
on competition