a.

Supply -------------------------------- Disposition to offter products

b. Demand-------------------------------Desire to buy any product
c. High Price-----------------------------Expensive
d. Mass market-------------------------All people
e. Life cycle------------------------------The lifetime of godos and services.

2. According to the text, mention the things people take into account to determine
the demand.
Appearance
Price
Distribution method
Using a market segmet
Renewed product
3. Write F for false or T for true

Answers

a. V
b. V
c. V
d. V
e. V

4. Answer the following questions

a. What is Benchmarking?
b. What is the process of Benchmarking?
c. Number the aspects to be taken into account in Benchmarking:
Answers

a. What is benchmarking

Benchmarking is a continuous process by which the products, services or work

processes of the leading companies are taken as a reference, to compare them with
those of your own company and then make improvements and implement them.

b. What is the process of Benchmarking?

 Planning and investigation

 Analysis and comparation
 Intergation - develop aims
 Action - have plans to achieve the objectives

C. Number the aspects to be taken into account in Benchmarking:

 Product
 Price
 Sales systems
 Payment systems
 Advertising
 Promotion
 Location
 Organization
 Planimetry

5. Write the vocabulary (15 words) from the reading, and make a Glossary: Organize
the words in alphabetic order and write the meaning of each word.

Analysis- Detailed examination of a thing to know its characteristics

Action - It is to focus on the needs of the consumer.

Distribution - It represents the location where a product or service.

Marketing mix - It is an analysis of the internal aspects strategy and developed.

Demand - it refers to the desire, ability, and disposition of consumers to buy any

Product - It´s the tangible object or service that can be offered

to a market for acquisition

Production costs - business costs involved in the production of goods

Supply - it is related to the ability and disposition of producers to offer products for
sale.

Hig Price - refers to the high costs of a product

Mass market - is the market for goods that are produced in large quantities.

market segmentation - is the process of separating and identifying key customer

groups.

Price - the amount of money expected, required, or given in payment for something.

Life cycle - is is the progression of an item through the four stages of its time on the
market.The four life cycle stages are: Introduction, Growth, Maturity and Decline.
Every product has a life cycle and time spent at each stage differs from product to
product.

Packaging - is the wrapping material around a consumer item that serves to contain,
identify, describe, protect, display, promote and otherwise make the product
marketable and keep it clean

Income - is money that an individual or business receives in exchange for providing

a good or service or through investing capital.

Price of related godos - t is one of the factors that affect the demand.

6. Write a ten lines text that summarizes the topic of the activity.
Summarizing knowledge of supply and demand and several components that denote
this interesting topic. Can say.

much of a product or service is desired by buyers. The quantity demanded is the

amount of a product people are willing to buy at a certain price; the relationship
between price and quantity demanded is known as the demand relationship. Supply
represents how much the market can offer. The quantity supplied refers to the
amount of a certain good producers are willing to supply when receiving a certain
price. The correlation between price and how much of a good or service is supplied
to the market is known as the supply relationship. Price, therefore, is a reflection of
supply and demand. Supply can be influenced by a number of factors that are termed
as determinants of supply. Generally, the supply of a product depends on its price
and cost of production. In simple terms, supply is the function of price and cost of
production. Marketing mix is a variety of different factors that can influence a
consumer’s decision to purchase a product or use a service. It most commonly refers
to the 4Ps of marketing, product, price, promotion and place. Benchmarking is a
process of measuring the performance of a company’s products, services, or
processes against those of another business considered to be the best in the
industry, aka “best in class.” The point of benchmarking is to identify internal
opportunities for improvement. By studying companies with superior performance,
breaking down what makes such superior performance possible, and then
comparing those processes to how your business operates, you can implement
changes that will yield significant improvements.