Artificial Intelligence (AI) is the branch of computer sciences that emphasizes the development

of intelligence machines, thinking and working like humans. For example, speech recognition,
problem-solving, learning and planning.

“The science and engineering of making intelligent machines, especially intelligent computer
programs”.

The intelligence is intangible. It is composed of −

 Reasoning

 Learning

 Problem Solving

 Perception

 Linguistic Intelligence

Examples

1. Siri
2. Tesla
3. Netflix
4. Nest
5. Flying Drones
6. Amazon Echo

Research in AI has focused chiefly on the following components of intelligence: learning,

reasoning, problem solving, perception, and using language.

three basic AI concepts: machine learning, deep learning, and neural networks

Machine Learning & applications

Machine learning is a branch of AI that aims to give machines the ability to learn a task without pre-
existing code. In the simplest terms, machines are given a large amount of trial examples for a certain
task. As they go through these trials, machines learn and adapt their strategy to achieve those goals.

For example, an image-recognition machine may be given millions of pictures to analyze. After going
through endless permutations, the machine acquires the ability to recognize patterns, shapes, faces, and
more.

DeepLearning
general-purpose learning algorithms that help machines learn more than just one task. get machines to
learn more than just a specific task.

The AlphaGo AI was able to beat professional Go players, a feat that was thought impossible given the
game’s incredible complexity and reliance on focused practice and human intuition to master.

Neural network follow natural model

Deep learning is often made possible by artificial neural networks, which imitate neurons, or brain cells.
Artificial neural networks were inspired by things we find in our own biology. The neural net models use
math and computer science principles to mimic the processes of the human brain, allowing for more
general learning.

An artificial neural network tries to simulate the processes of densely interconnected brain cells, but
instead of being built from biology, these neurons, or nodes, are built from code.

Natural language Processing

Natural Language Processing (NLP) refers to AI method of communicating with an intelligent systems
using a natural language such as English.

Components of NLP:-

1) Natural Language Understanding (NLU)

2) Natural Language Generation (NLG)

Natural Language Processing gives machines the ability to read, understand and derive meaning from
the human languages. The challenge here with Natural Language Processing is that computers normally
requires humans to talk in the programming language, which has to be explicit and highly structured,
although natural language is anything but explicit. Due to highly structured languages, it’s always been
difficult for machines to grasp the context of human language. But with the help of Machine Learning
computers determine the uncertainty of human language.

How is Natural Language Processing applied in Business?

Sentiment Analysis

The ability to extract insights from the text and emoticons from social media is a practice that is widely
adopted by the organizations worldwide. The capacity to hastily understand customer’s attitudes and
responses accordingly is something that companies like Expedia took advantage of. Digital media
represents an enormous opportunity for businesses of any industry to acquire the needs, opinions and
intent that users share on the web and social media. Listening to consumer’s voice requires a deep
understanding of what customer’s express in Natural Language: NLP is the best way to understand the
human language and crack the sentiment behind it.

Voice Recognition

Businesses are employing Natural Language Processing technologies to understand human language
and queries.

Many important decisions in businesses are progressively moving away from human oversight and
control. With the arrival of advanced statistical algorithms, programs are now capable of using statistical
inference to understand the human conversation by calculating the probability of certain results. The
program incorporating Natural Language processing and Machine Learning can constantly improve itself
with more data it processes. All the insights hidden in the unstructured data are becoming more feasible
with technology advancement. Natural Language Processing is gaining huge traction and enormous
potential for the businesses.

ARTIFICIAL INTELLIGENCE IN E-COMMERCE

Image Recognition and Visual Search Engine

The visual Search engine is one of the most exciting trends of Artificial Intelligence in eCommerce.
Visual search reads images to find color, size, proportions and shapes, even text to identify product
names and brands. This offers a convenience over keyword matched search, in which results are
provided on the basis of searcher’s ability to describe a product. The key here is to utilize the power of
Artificial Intelligence combined with Natural Language Processing (NLP) potential, putting the human
element back into a digital experience. By doing this, eCommerce platforms will be able to engage a
huge number of customers offering them a better experience.

Visual search done on the basis of the photo can lead to faster and more accurate outcomes. Customers
just have to do one thing, click a picture of what one likes and put it on the search bar. The search
engine would search through all the possible matches and priorities the products for the users. This can
also boost the keyword search. Visual search and image recognition offer users a very contextual way to
search deeper with the help of Artificial Intelligence in eCommerce.

Personalized Product Recommendations

The customers often give the signals about what they are looking for or what they like. Product
recommendation engine analyses these signals and identifies preferences of each customer, which
category they prefer, the brands they follow and the rates they are comfortable with. Recommendation
algorithms work in numerous ways. eCommerce sites recommend products to its users depending on
their activities in the website and past purchases.

Voice Powered Personal Shopping Assistant

It will enable them to have a real time smooth voice conversation with a virtual Shopping assistant on
the eCommerce platform. This will give more personal and human touch to the online shopping
experience, which may increase customer’s engagement and retention.

Intelligent Agent

Currently, Intelligent Agent negotiation system has gained lot of popularity in E-commerce with the
development of AI (Artificial Intelligence in eCommerce) and Agent Technology. Three major functions
which are performed by these automated virtual agents are:

 Determination of price discovery, product offerings, search of sellers for buyers and vice versa

 Providing Payment gateways or facilitating transactions

 Providing institutional infrastructure (regulatory and legal)

These automated agents are fully controlled and managed. They interact via an agent communication
language. They not only act in response to their environment but are capable of taking initiatives like
generating their own targets and perform to achieve them.

Artificial Intelligence in eCommerce will impact the productivity metrics such as increased transactions,
customer retention, increased customer loyalty and satisfaction. By providing eCommerce with
improved understanding and human touch, the eCommerce Industry will be laid bare to extraordinary
efficiency, consumer knowledge and automation. The convergence of Artificial Intelligence in
eCommerce poises a rich industry on the precipice of a complete and utter transformation, one that will
change the way we buy and sell online.

ARTIFICIAL INTELLIGENCE IN HEALTHCARE

we now have as much as 80 percent of data unstructured and of poor quality. This brings us to a
pertinent challenge of data extraction and utilization in the healthcare space through NLP in Healthcare.

given the amount of time and effort it would need for humans to read and reformat it, is unusable.
Thus, we cannot yet make effective decisions in healthcare through analytics because of the form our
data is in. Therefore, there is a higher need to leverage this unstructured data as we shift from fee-for-
service healthcare model to value-based care.

patient and staff experience through use cases like automation of appointment booking, feedback
collection, optimization of internal process like medical coding and data assessment as well as data
entry. It has been truly exhilarating for us to see our clients & partners go live with their chatbots and AI
based models, enhance & train over time, and meet their organizational goals.

Driving Factors Behind NLP in Healthcare

 Handle the Surge in Clinical Data

 The increased use of patient health record systems and the digital transformation of medicine
has led to a spike in the volume of data available with healthcare organizations. The need to
make sense out of this data and draw credible insights happens to be a major driver.

 Support Value-Based Care and Population Health Management

 Improve Patient-Provider Interactions with EHR
virtual assistants such as Siri, Cortana, and Alexa have made it into healthcare organizations,
working as administrative aids, helping with customer service tasks and help desk
responsibilities.
 Empower Patients with Health Literacy
With conversational AI already being a success within the healthcare space, a key use-case and
benefit of implementing this technology is the ability to help patients understand their
symptoms and gain more knowledge about their conditions. By becoming more aware of their
health conditions, patients can make informed decisions, and keep their health on track by
interacting with an intelligent chatbot.
 Address the Need for Higher Quality of Healthcare
NLP can be the front-runner in assessing and improving the quality of healthcare by measuring
physician performance and identifying gaps in care delivery.
 Identify Patients who Need Improved Care