Professional Documents
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COMMUNICATION
A. Concepts:
a. It is imparting, conveying, or exchange of ideas through words or body language. (Oxford Dictionary)
b. Communication is much more of an ART than a SCIENCE. (Madrunio & Martin, 2018)
(Art- because of different styles, factors, and produces the value of sincerity and honesty.
Science – because it follows principles and procedures)
c. According to surverys, communication skill is ranked first among a job candidate’s “must have” skills and
qualities. ( NACE)
d. Communication is the art & process of creating & sharing ideas. (McPheat, 2010)
e. Communication is one of the key components of the 21st century learning.
(4 C’s: communication, collaboration, creativity, & critical thinking)
f. Communication involves mediates & digital communication, interpersonal, oral and/or written. (www.P21.org)
g. 2-way communication is important. Being a good communicator is recognizing that people may need to
receive information in different ways in order to be successful.
a. According to Mode:
a.1 Verbal – Non-verbal : use of words and bodily gestures. E.g. smiling then greeting a customer
a.2 Visual – use of signs, symbols, imagery, maps, graphs, charts, diagrams, pictograms, photos,
drawings or illustrations, & electronic communication. It occupies an important place in any work environment. E.g
presentations. It pays attention to graphic elements to leave a power effect.
b. According to Context:
b.6 Intercultural – communication between or among people having different language, religion, ethnic,
social, & professional backgrounds.
c.1 Formal – employs a formal language delivered orally or in written form. e.g. lectures, speeches, research &
project proposals, reports, & business letters.
- to inform and/or to convince
c.2 Informal – personal & ordinary conversations with friends, family members, or acquaintances.
- to entertain, socialize, & enhance relationships with others
Source:
Madrunio, M., & Martin, I. (2018). Purposive Communication Using English in Multilingual Contexts. Quezon City: C & E Publishing, Inc.