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The observation method is the most commonly used method specially in studies relating to
behavioural sciences. In a way we all observe things around us, but this sort of observation is
not scientific observation. Observation becomes a scientific tool and the method of data
collection for the researcher, when it serves a formulated research purpose, is systematically
planned and recorded and is subjected to checks and controls on validity and reliability.1 Under
the observation method, the information is sought by way of investigator’s own direct
observation without asking from the respondent. Observational research is defined as the
method of viewing and recording the actions and behaviors of participants. It is described as
being a systematic observation method, which implies that the observation techniques are
sensible and replicable procedures so that the research could be reproduced. As the name
describes, “observational” methods are all about observing the participants. There is no
experiment conducted and no variables are manipulated. The observations are made without
disturbing, influencing or altering the environment or the participants in any way. Researchers
simply use all of their senses to observe participants in either a natural setting or a naturally
occurring situation.2 A researcher should keep in mind while using this method as to what
should be observed, how the observations should be recorded, how the accuracy of the
observation can be ensured.
1
C. R. Kothari, Research Methodology (New Delhi: New Age International (P) Limited, Publishers, 2004),
96.
2
Allan Bryman, Social Research Methods 4th ed (Oxford: Oxford University Press, 2011), 271.
1
1. General characteristics of Observation Method
2. Process of Observation
In order to make the process of observation effective and reduce the faults of the observer, a
researcher may use a range of tools for systematising and recording data. Diaries, field notes,
maps, check lists, cameras, audio, video tape recorders, maps ,analogy, checklist, socio metric
scales, mechanical devices are the major tools adopted by the researcher to make the
observation process as accurate as possible.4
4. Types of Observation
Observation, which is the most classical method of scientific enquiry, may take many forms.
With reference to investigators role, it may be classified as:
3
Ram Ahuja, Research Methods (New Delhi: Rawat Publications, 2002), 241-242.
4
C. R. Kothari, Research Methodology…, 96.
2
understand the emotional reactions of the observe group, and get a deeper insight of their
experiences.
3
4.8. Unstructured Observation
In the absence of the above characteristics, the observation may be defined as unstructured
observation. This type of observation is loosely organised and the process is largely lest to the
observer to define.
There are many ways of recording observation. The selection of a method of recording depends
upon the purpose of the observation. Keep in mind the each method has its advantages and
disadvantages.
Templates or observation coding sheets: These forms for recording observation may
make it possible to “code” observations of behaviors in such a way that they can be
assigned a numerical value. This makes both recording and data analysis much easier.
It is the most direct means of studying a wide variety of phenomena based on actual
and first-hand experience.
It enables the observer to code and record behavior at the time of its occurrence.
The behavior of human beings can be best studied.
It is the basis for formulating hypothesis.
5
Ram Ahuja, Research Methods…, 255-256.
4
Data collected under this method is more accurate and reliable, as it is based on the
first-hand perception of the eyes.
It is an extensive method.
The information obtained by this method is very limited.
Sometimes foreseen factors may interfere with the observational task.
Participants may be aware of the observer and as a result, may alter their behaviour or
response.
Because of personal biases and lack of training the observer may not record
specifically what he observes.
Conclusion
Observation is one of the effective methods of collecting reliable information about the social
behaviour of man though it has its own limitations. The effectiveness of this method depends
to a great extent on the efficiency of the observer. The observer is a mediator between the actual
situation and the data. Observation becomes an effective tool of scientific study when it is
planned systematically, recorded systematically and selected observers have skills and are
trained.
Bibliography
Bryman, Allan. Social Research Methods. 4th ed. Oxford: Oxford University Press, 2011.
Creswell, John W. Research design: Qualitative, quantitative, and mixed methods approaches.
USA: Sage Publications, 2014.
Kothari, C. R. Research Methodology. New Delhi: New Age International (P) Limited
Publishers, 2004.
Kumar, Ranjit. Research Methodology- a step-by-step guide for beginners. 3rd ed. Los Angeles:
Sage Publications, 2011.