8/18/2019

MEDIA AND INFORMATION LIETRACY

Learning define genres, discuss the different

Objectives codes, and types of genres and
Lesson 4: Media conventions codes in each genre

and Information explain how codes

evaluate everyday media

Languages and conventions

identify the genre
and codes used on
and information with
regards to codes,
are used in conventions, and
a television messages; in regard to the
constructing media
advertisement audience, producers, and
MS. NIKKI MAY RIVERA AND MS. ZWEETZEL NICOLE AVANZADO messages other stakeholders

Media and Information Literacy

What does decoding texts or

deconstruction
your name process of analyzing and
evaluating media texts to
understand how media and

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mean? information work to convey
meaning to its audience
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Image Source:
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Media and Information Literacy

We need to cast a
How does
critical eye on the
media and media create
information that
we consume.
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meaning?
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Media and Information Literacy

Media and Information Literacy

online/video movies/tv
games series
embedded with story line, music,
movement, speed, sound characters, and
effects and interactivity cinematography
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Media and Information Literacy

Media and Information Literacy

“It is not what you “The medium

say, it’s how you is the message.”
say it.” The ways in which media consumers
understand or perceive a certain
media message is highly influenced
https://images.app.goo.gl/Euv7zsNo2i
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by the medium that was used.
Marshall McLuhan was a Canadian
philosopher whose work laid the
foundation of media theory.

Media and Information Literacy Media and Information Literacy

Media not only affect us

through the information media language
they deliver but also
through their language, the way in which meaning
codes, and conventions. of a media text is conveyed
to the audience
Marshall McLuhan was a Canadian Image source:
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philosopher whose work laid the
foundation of media theory.

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Media and Information Literacy Media and Information Literacy

media
language

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codes conventions

What emotion is conveyed? Image source:

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Media and Information Literacy Media and Information Literacy

codesa code
What makes
re/presentations
a symbolize
used to code? the
content of a message What can you
Image source:
attribute to the lady?
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Media and Information Literacy Media and Information Literacy

conventions
the generally accepted
ways of doing or
presenting something How would you
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describe him?
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 PICTIONARY
Media and Information Literacy

Media and Information Literacy

GUESSING  OLD MCDONALD GAME

GAME  WORD CONNECTION

 SAYS WHO

 CHARADES
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 PICTIONARY  OLD MCDONALD GAME

Media and Information Literacy

Media and Information Literacy

• The representative will be • The representative will sing any
drawing pictures for his/her song from the movie but will
group mates to guess the movie. replace the title with a certain
animal sound.
• 60 seconds will be given
• The groups must guess the title
of the movie.
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 WORD CONNECTION  SAYS WHO

Media and Information Literacy

Media and Information Literacy

• The representative will mention • The representative will quote
words relating to the movie. any famous line from the movie.
He/she must not mention any of
the word from the title of the • The group must identify the
movie. movie where the lines came
from.
• 60 seconds will be given.
• 60 seconds will be given.
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Visual Language

 CHARADES

Media and Information Literacy

Television and Film. What is on
the screen has been chosen

• The representative will act out

specifically to generate series

Types of
of effects and meanings.
the movie. Aural Language

• The group must identify the title Media Diegetic/ non-diegetic sound
which can help create a scene
of the movie. Languages and construct the
environment, atmosphere and

• 60 seconds will be given.

mood.

Written Language
https://images.app.goo.gl/NR6Maatht Print- based media. The
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language chosen generates
meaning. Captions allow the
Media and Information Literacy publication to present a story
in a particular way.

Verbal Language
Media and Information Literacy
This is used in media areas
such as television, radio and
film. How the language is

Types of
delivered and its context used

Media
are important factors in the
way meaning is generated for
the audience.
conventions
Languages Non-verbal Language
the generally accepted
ways of doing or
This is in terms of body
language: gestures and
presenting something
actions. The meaning
received by the audience is
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Media and Information Literacy

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Media and Information Literacy

What is genre? Cinemalaya 2016
A French word which conventions (2016). YouTube Channel:
means class or type; Viral Pinoy. Retrieved
What are the conventions
mentioned in this video? September 9, 2016, from
can be recognized by its https://www.youtube.com/w
common set of atch?v=DKKuo2kSy0M
distinguishing features
Image source:
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(codes and conventions)

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Media and Information Literacy

Media and Information Literacy

Media and Information Literacy

1 The Nun
Identify the
conventions in 2 The Meg
the following 3 Avengers Infinity War
movie trailers.
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Conventions

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Media and Information Literacy

Technical

codes Types of
re/presentations Codes Symbolic
used to symbolize the
content of a message

Image source:
Written
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Media and Information Literacy

Media and Information Literacy

Advance Camera
Basic Camera Shots Camera Angles
Shots
Extreme Wide Shot Two Shot Eye-level
Technical Codes Camera Angles with Zach King
Wide Shot Cut Away High Angle
.(2014). YouTube Channel: King
ways in which equipment is Film School. Retrieved
used to tell the story (camera
Medium Shot Over the Shoulder Low Angle
September 14, 2016, from
techniques, framing, depth of Medium Close-up Point of View Bird’s Eye View
https://www.youtube.com/wat
fields, lighting and exposure,
etc.) ch?v=tD63b6Z-Tr0
Close-up Selective Focus Worm’s Eye View
Extreme Close-Up Arc Shot Slanted (canted)
Media and Information Literacy

Technical Codes

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 Media and Information Literacy Media and Information Literacy

Ex ample of a two shot

Technical Codes

Media and Information Literacy Media and Information Literacy

Ex ample of a two shot

Technical Codes
8/18/2019

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Media and Information Literacy

Media and Information Literacy

Example of an Over-the-Shoulder Shot
Example of a POV

Media and Information Literacy

Camera Movement -
Technical Codes Storytelling with
Cinematography
ways in which equipment is .(2015).DSLRguide .Youtube.
used to tell the story (camera
techniques, framing, depth of
Retrieved Sept. 15, 2016, from
fields, lighting and exposure, https://www.youtube.com/w
etc.) atch?v=J9APrV5cYnE

Media and Information Literacy

Example of a Zoom Shot

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 Media and Information Literacy Media and Information Literacy

Example of a Panning Shot

Example of a Dolly (and zoom) Shot

Media and Information Literacy Media and Information Literacy
Example of a Tilting Shot

Example of a Truck Shot

8/18/2019

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Technical Codes
ways in which equipment is
used to tell the story (camera
techniques, framing, depth of
fields, lighting and exposure,
etc.)
Media and Information Literacy
Symbolic Codes
show what is beneath the
surface of what we see (objects,
setting, body language, clothing,
color, etc. )
Media and Information Literacy
8/18/2019
Lighting with Zach King
.(2014). YouTube Channel: Technical Codes The Walking Dead: Glenn’s
Fake Death
King Film School. Retrieved Identify the use of different .(2015). YouTube Channel: TW.
September 14, 2016, from technical codes and what Retrieved September 14, 2016,
https://www.youtube.com/w they’re trying to portray in this fromhttps://www.youtube.co
scene.
atch?v=6W70YkNjFKY m/watch?v=6W70YkNjFKY
Media and Information Literacy
semiotics
study of signs and symbols
present in film or even
other media content
ROLAND BARTHES
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2. we have all been

Semiotic 1. No object or taught how to decode
word is without what we see, read and
Analysis meaning.
semiotics analysis hear, we have all learned
to decode meaning
a way to explain how an
audience makes meaning 3. 99% percent of the
from codes time, the meaning we 4. the smallest 5. meanings
attach to something units of meaning has two levels:
comes from some pre- signs, and
ROLAND BARTHES are signs codes
established (cultural)
Image source: https://m.media-

Media and Information Literacy

amazon.com/images/M/MV5BNzVhNzFlOGMtNWJhMy0
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Media and Information Literacy

Can you spot the symbolic codes

in this poster and explain their
meaning?

Symbolic Codes

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Hidden Visual References in

What are the symbolic codes in
this particular scene from the
film, Pride and Prejudice ?
Symbolic Codes Taylor Swift's “Look What
You Made Me Do”
Watch the video on various
.(2017). YouTube Channel:
symbolisms in Taylor
The Take. Retrieved August
Swifts music video of Look
What You Made Me Do. 12, 2019, from
https://www.youtube.com/
watch?v=SjrNiHzdX68
Media and Information Literacy

Media and Information Literacy

Written Codes
use of language style and
textual layout (headlines,
captions, speech bubbles,
language style, etc. ) to
convey a
meaning/message

Media and Information Literacy

Written Codes

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Media and Information Literacy

Written Codes
What are the written codes
here and how do they
portray meaning?

Media and Information Literacy

Written Codes

Formative Formative
Assessment Assessment
Identify the written codes and Identify the written and
their meaning in this poster. symbolic codes and their
meaning in this poster.

Media and Information Literacy Media and Information Literacy

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MEDIA AND INFORMATION LIETRACY

Formative
Assessment Media
Identify the written and
symbolic codes and their
Representations and
meaning in this poster.
How to Study Them
Media and Information Literacy

media media
representations representations
Media “construct” or the ways in which
“re-present” reality and media portrays
affect our perception of particular groups,
ourselves and our communities,
surroundings. experiences, ideas, or
topics from a particular
ideological perspective.
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CONSTRUCTION ANCHORAGE
Key Terms how a media material
is put together Key Terms words used to give
images certain meaning

to Better to Better
Understand Understand
MEDIATION STEREOTYPES
process that a media oversimplified
Media material undergoes
before reaching an
audience
Media representations of a
person or a thing
Representations Representations
SELECTION IDEOLOGY
process of selecting opinions or beliefs
content for a media expressed through
Media and Information Literacy
material Media and Information Literacy
media material

IMAGES
reflect certain positive
versus negative value
media Other Ways orientations based on
cultural codes and
representations to Analyze archetypal meaning

The key terms mixed well

with this sample
Media
advertisement. Representations SOUND/MUSIC
creates certain moods
or represent certain
social world
Media and Information Literacy

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ad . j p g

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Media messages are constructed.

INTERTEXTUALITY
how the current text Messages are representations of
(media language) is
Other Ways
reality with embedded values
understood in relation
to other texts ALWAYS and points of view.

MEDIA AND INFORMATION LITERACY

to Analyze REMEMBER Each form of media uses a unique
set of rules to construct

Media Keep these in mind to

messages.

LANGUAGE better critically analyze Individuals interpret media

Representations use or words, texts, or media representations. messages and create their own
meaning based on personal
images, to construct experience.
realities
Media are driven by profit within
economic and political contexts.
Media and Information Literacy
MEDIA AND INFORMATION LITERACY

REFERENCES
1. Aboga Jr., F and Ag apay, R. (2017). Media and Information
Literacy: Transforming Society Through Student Empowerment.
TechFactors I nc. Quezon City
2. Alag aran II, J. (2017). Media and Information Literacy:
Empowering the Discerning Audience . Abiva Publishing House,
Quezon City
3. Cantor, O. (2016). Media and Information Literacy Vibal Group
and Olivia Linsang an Cantor, Quezon City
4. Reeper, M. (2013). How to Analyse Movies #2: Signs, Codes & Conventions.
Film Inquiry Retrieved from: https://www.filminquiry.com/analyse-movies-signs/

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