Gu

ide
li
nesf
orp
art
i
cip
ati
ngi
n
Di
git
alMar
ket
ingPr
oject1.
0

Wel
comet
oShi
kshaLi
vePr
ojec
t1.
0!
Asapartofthis3-
monthlongproject
,youwi l
lbeper
formi
ng2mandatorytas
ksandthetopper
for
ming
i
ndivi
dual/
team wi
llmoveforwar
dt otheFinaltas
kwhic
hisrunni
ngt
heirownFacebookAdcampai
gn.The
expendi
tureforwhic
hwillbepai
dbyShi ks
ha.
Suc
ces
sful
lyc
ompl
eti
ngt
ask1andt
ask2ens
uresaguar
ant
eedc
ert
ifi
cat
eofpar
tic
ipat
ion.

Eval
uat
iont
oqual
if
yforTas
k3(
pai
dFBadver
tis
ement
)
Ever
yteam hastoper
form 2tas
ks,t
otalof100pointsf
orbot
h
thetas
kswith70:
30weightagef
oreachtaskindi
vidual
ly.

Let
’swal
kyout
hrought
het
asksandt
heDo’
sandDon’
ts
 Net
wor
kMaes
tro(
Tas
k-1)

Everypar
tic
ipanthastogatheratl
eas t5honesttextrevi
ewsand5vi
deor
evi
ewsf
rom s
tudent
soral
umni(
not
oldert
han2013bat ch)ofyourcol
legeorfrom anyothercol
lege.
Dur
aton:30Days
i Wei age:70%
ght

Eval
uat
ioncr
iter
ia:
Ever
yaddi t
ionalr
evi
ew af
ter5t
hrevi
ew wi
llf
etc
hbonuspoi
ntt
othepar
tic
ipant
/team f
orget
ti
ngt
hem
shor
tli
stedforthe3r
dtask
Quali
tyofrevi
ews
-comprehens
ivenes
s(det
ail
edi
nfor
mat
ionaboutt
hec
oll
ege)
,us
eful
nes
s(hones
trevi
ewswi
th
negat
ivesandposi
ti
vesoft
hecoll
ege)

Tas
k1pr
ocess&gui
del
ines
Mini
mum 5publ i
shedt
extr
evi
ewsandmi
nimum 5c
oll
egevi
deor
evi
ewsar
ethec
rit
eri
afors
ucc
ess
ful
ly
complet
ingTas
k1.

A.TextRevi
ew Pr
ocess
Everypar
tic
ipantwil
lbeprovi
dedwi
thauni
quel
inkt
obr
ingt
hei
rres
pec
tiver
evi
ews
.Theymus
tbr
ingal
lthei
r
revi
ewsusingthesamelink
Wewil
lkeepshar
ingtheupdate(t
hri
ceaweek)wit
ht hepart
ici
pantsaboutt
heirtas
k’sc
urrents
tat
us(
noof
r
evi
ewsgather
ed,publi
shed,r
ejec
tedandmorereviewsrequi
red)usi
ngmailerandWhat s
App
Gui
del
ine:
Revi
ew needst
obeaut
hent
icandgenui
ne.Shoul
dnotbec
opi
edf
rom anywher
eont
hei
nter
net
Ther
evi
ew s
houl
dbeunbi
asedandhavebot
hnegat
iveandpos
iti
veel
ement
saboutt
hec
oll
ege
Revi
ewsneedt
obef
act
ualwi
thr
elevantnumber
ssuppor
tingpl
acement
sandpac
kagesoranys
uchs
pec
ifi
cdet
ail
s

B.Vi
deoRevi
ew pr
ocess
Shootvi
deorevi
ew aboutthecoll
egewher
ethereviewer(
cur
rents
tudent
/al
umni
)isaddr
ess
ingabout
plac
ements;I
nfr
ast
ructure,Fac
ult
y&CourseCur
riculum
Dur
ati
ons
hal
lnotbemor
ethan120s
econds
Vi
deoneedst
obes
har
edvi
agoogl
edr
ive

Gui
del
ine:
Bac
kgr
oundneedst
obec
lear
Bac
kgr
oundnoi
set
obenegl
igi
ble
Maket
he vi
deoi
nlands
capemode(
Hol
dingt
hephonehor
izont
all
y)
Vi
deoc
anbeas
elf
ieorac
anbec
apt
uredbys
omeoneel
se
I
tcannotbeani
nter
view.Onl
yoneper
sons
houl
dbet
her
eint
hevi
deo
Thevi
deos
houl
dn’
tlookl
ikeac
oll
eget
est
imoni
al
Thevi
deos
houl
dinc
ludear
easofi
mpr
ovementf
ort
hec
oll
ege

PS-Sampl
evi
deor
evi
ewwi
llbes
har
edf
ormor
ecl
ari
ty.
 Col
legeI
nfr
ast
ruc
tur
eVi
deo(
Tas
k-2)

Everypart
ici
panthast
osubmitavideoofcol
legeinf
rast
ruc
ture.Thevi
deocanc onsi
stofawal
k-t
hroughof
col
legeinf
rastr
uct
ureoraser
iesofcol
legei
nfrast
ruct
urepic
turescompil
edtogetherasavi
deo.
Dur
aton:20Days
i Wei age:30%
ght

Eval
uat
ioncr
iter
ia:
Vi
deoqual
it
yandc
lar
ity
Cover
ageoft
hec
ampus

Pr
ocess:
Thevi
deoc
anbemadeus
ingac
amer
aphoneorc
amer
a
Thevi
deowi
llbeedi
tedbyt
eam Shi
kshaf
orf
urt
heri
mpr
ovement
s
Vi
deoneedst
obes
har
edvi
agoogl
edr
ive
Dur
ati
onoft
hevi
deos
hal
lnotexc
eed150s
econds
Ever
yst
udentwi
llbepr
ovi
dedwi
ths
omes
ampl
evi
deosandt
ipst
ocr
eat
eani
nfr
ast
ruc
tur
evi
deo
Useofvideoedi
ti
ngtoolsi
sal
lowed.However
,thevi
deos
houl
dnoti
ncl
udeanywat
ermar
kof
copyr
ightexc
eptyourname
Gui
del
ine:
Thevi
deoneedst
ocoverc
ont
entar
oundc
oll
egei
nfr
ast
ruc
tur
esuc
has
•Labs •Audi
tor
iums •Li
brar
y •Caf
eter
ia •Hos
tel
•Mes
s •Ac
tivi
tyr
ooms •Rec
reat
ionalr
oomset
c

Bac
kgr
oundneedst
obec
lear
Bac
kgr
oundnoi
set
obenegl
igi
ble
Tr
ymaki
ngavi
deoi
nthel
ands
capemode
Videocanbeas elf
ieoracanbec
apt
uredbys
omeoneel
se.I
tcannotbeani
nter
view.Onl
yoneper
son
shouldbether
ei nthevi
deo
Dur
ati
on–mi
nimum 45s
ecsandmaxi
mum-180s
ecs
Qual
it
yoft
hevi
deohast
obec
lear

FBadver
tis
ement
(Tas
k-3)

Al
lthet
op2teamsofever
ycollegewi
llbegivenachanc
etorunFBpaidadvert
isement
s,wher
etheyhavet
o
pr
omotethei
rcol
leger
evi
ew pageonShiksha(Shi
kshat
eam wi
lls
har
et hi
sli
nktobepromoted)
Amountt
obepai
dbyShi
kshaf
oradpr
omot
ion:2000
Theper
for
manc
ewi
llbej
udgedont
hebas
isof
•Numberofc
li
cks •Ef
fec
tivec
ostperc
li
ck
Wes
ugges
tteamspr
omot
ethel
inkt
hrought
hei
rper
sonals
oci
alnet
wor
kaswel
lasFBadver
tis
ement
Pr
ocess-
:
Teamshavet
oc r
eat
eaFac
ebookpage(
fanpage)andneedt
oshar
etheadmi
nis
trat
orr
ight
soft
he
pagewi
thShi
ksha
Theyalsohavetocr
eateanadver
tis
erac
countf
ort
hef
anpageandneedt
oshar
ethes
tandar
dri
ght
soft
he
adver
tis
eraccountwit
hShiks
ha
Theywi
llbepr
ovi
dedwi
thvi
deosanddoc
ument
sal
ongwi
tht
hir
dpar
tyl
inkst
ounder
standhow t
orunFBads
Part
ici
pant
shavet ousethei
rcredi
t/debitcar
dst omakethepayment .Shi
kshawil
lrei
mbur setheamount
(i
nthepart
icipant
sPaytm ac
count)onc etheteam s
ubmi t
stheinvoi
cesaft
errunningtheads.Maximum of
2000INRwillbereimbur
sedforanyt eam.Shikshaisnotl
iabl
efortheamounts pentgreat
erthanthi
s

Di
str
ibut
ionofr
ewar
ds
Rewardst
obedi s
t r
ibut
edtothepar
tic
ipant
sont
hebas
isoft
hes
cor
eandt
her
ewar
dpr
efer
enc
etheyopt
ed
whil
eregi
ster
ingforthetas
ks

Incaset
hefi
rstpref
erencer
ewar
dofthewinner
sisconsumedthent
heywi
llbeel
igi
blef
ort
heot
heravai
labl
e
awardsi
nthefir
stprefer
enc
ebucketf
oll
owedbypref
erence2r
eward