Dellekate’s Cafe

Brgy. Zone 1, Sogod So. Leyte 6604

 Table of Contents

 Executive Summary
 General Company Description
 Competitive Advantage
 Products and Price
 Mission Statement
 Market Sales
 SWOT of Analysis
 Competition
 Financial Plan
 Marketing
 Executive Summary

Dellekate’s Cafe is a labor intensive

business that will provide healthy and fresh
cuisine to the public as well as a lounging
area to relax between classes and a place
for the students of Southern Leyte State
University (SLSU) Main Campus, to socialize
and express their creativity through music,
art and poetry.
As an alternative to the SLSU-MC
cafeteria, our main goal is to serve the staff
and students of the university by offering
healthy fare at affordable prices.
 General Company Description

Dellekate’s Cafe lounge centrally located near

Southern Leyte State University Main Campus
will be a establishment who’s goal is to satisfy
the needs of the College student’s and staff
through offering healthy fare at affordable
price.
Our cafe will offer entertainment and
relaxation for the students of the college.
 Competitive Advantage
 Dellekate’s Cafe is the only Cafe with a
lounge area located near campus.
 Dellekate’s Cafe is the only centrally
located Cafe.
 Dellekate’s is currently the only Cafe
geared towards satisfying the needs of
SLSU-MC students and staffs.
 Onsite magazines and newspaper for
students.
 10% discounts on menu items with valid
Student ID
 Free Wifi services
 Charging station for mobile devices
 Electronic communication board for
students.
 Open mic nights for student
performances.
 Products and Price

Breakfast Menu Prices

2 eggs any style w/ fries and meat P70
Cafe Bowl P75
Pancakes w/ bacon and sausage P80
Waffles w’ strawberries and cream P80
French toast w/ berries P89
Yougart w/ ganola and fruit P89
Oatmeal P60
Seasonal Fruit Cup P60

Daily Lunch Specials

The Menu includes other meals P90-
P65.
Beverages

Coffee P25
Tea P30
Hot Chocolate P30
Cappuccino P35
Latte P40

Pastry
Muffins P20
Croissants P20
Danish P25
 Mission Statement

Dellekate’s Cafe works to provide our

customers with a comfortable, and relaxing
environment while enjoying quality food,
services and entertainment at reasonable price.
 Market Sales

Sales

Students Staff Residents

According to our pricing in order for Dellekate’s

Cafe to be profitable we will need to capture at
least 15-20% of the SLSU-MC students and
staff on a monthly basis. If each student of
SLSU-MC visit and purchase a lunch item at
least once a month we will be able to pay our
operational expenses.
 SWOT ANALYSIS
Strengths
 Dellekate’s cafe is unique cafe with a lounge
area located near our target customer
SLSU-MC.
 It’s a welcoming and non judgmental
environment to grow.
 As business leaders we inspire our team to
achive greatness.
Weakness
 The availability of employees since the
majority are students.
 The limited amount of space in the cafe
compared to the population in the area.
 Our target customers will always be
revolving since they are College students.
Opportunities
 We depend our fresh fruit and vegetables to
be delivered on a daily basis.
 Inspire our customers to go Green.
 Threats
 We depend our business to have high
quality service, but it may be harder to
attract and keep good customers.
 The funding budget. Making sure the funds
are available for events.
 Competition
 Local restaurants and Fast food chains such
as:

 May Abohan

 My Farm

 Mang Inasal

 Goldilocks

 SLSI-MC cafeteria
 Financial Plan

 As partnership that will consist of 5

members, we will each contribute P20k of
our savings for the initial P100k down
payment of the business.
 To cover all opening expenses of the
business, we will seek financing in the
amount of P250k. The bank loan will cover
our initial P200k in the opening expenses
and our first month’s operating expenses.
 Marketing

 College Newsletter
 Facebook and Twitter
 Flyers to promote entertainment events.
 Text messages to loyal cutsomers.
 Local TV network commercials
 Sampling events to introduce pedestrians to
our menu items.