CENTURION UNIVERSITY

AND HOTSTAR
CASE STUDY 2018

Generate leads for admissions for UG courses into Centurion University during
the 2-week holiday time in September in Andhra Pradesh & Telangana by targeting
OBJECTIVE the 18-24 age group on Hotstar.

Sharp targeting of TG in leading Impact

show, Bigg Boss Telugu through inventory
buys and sponsorship

Showcasing multiple courses via

Carousel ad format
APPROACH

Tracking leads through our clickable

units directing to landing page of
Centurion University

TG MATCH CHOICE OF CHOICE OF

CONTENT AD FORMAT

WHAT
WORKED?

1,000 17
TOTAL LEADS GENERATED TOTAL FINAL ADMISSIONS
IMPACT

“ With Hotstar, we have been able to sharply target our key demographic. We were impressed by the quality of leads we
acquired from the campaign and have been able to vastly improve the way we plan, measure and optimize our campaigns.
We were able to reach a segment which we were not able to reach efficiently in the past.
“
- PAVS Sekhar
Head of Marketing, Centurion University