CABUNGCAL, CESARAH JUSTINE M.

5 – ChE A

MAHIWAGA THEME PARK

UNFAIR ADVANTAGE

As Disneyland is patterned after its animations, the Mahiwaga theme

PROBLEM
park is made from Filipino creations to cater the Filipino people.
There is a decline in the theme park industry and education
accessibility in the country. Either has been affected by government
policies (e.g. ChED mandate to Filipino subjects as non-requirement CHANNELS
in college) or casualties (e,g, Star City fire).
A physical establishment will be constructed to house the mechanical
rides, theme exhibits, and operational design of the park. For a
convenient method of purchasing of tickets, it can be bought online
SOLUTION
and onsite.
To make learning more accessible to the masses, an interactive
learning avenue is proposed. The Mahiwaga theme park aims to
integrate Philippine literature in the construction of its design and CUSTOMER SEGMENTS
operations with the goals of education and entertainment.
The park values inclusivity by which it shall cater to a variety of age
groups. It will be marketed through social media advertisements and
television commercials.
KEY METRICS

A way to evaluate the stability of the business is through the

admission tickets sold per day and the attendance rates per COST STRUCTURE
attraction.
The fixed cost are usual necessities such as land, electricity, food &
water supply, and construction fees. Maintenance, and employee
wages are deemed variable costs.
UNIQUE VALUE PROPOSITION

The unique value proposition is the central theme by which the

theme park revolves, Philippine literature. The style will be modeled REVENUE STREAMS
to the aesthetics of the setting of Philippine mythologies, legends,
Other possible sources of income may come from theme shows, in-
and folklores.
park restaurants, merchandise shops, and booth and venue rentals.
CABUNGCAL, CESARAH JUSTINE M. 5 – ChE A

PROBLEMS SOLUTIONS UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER

PROPOSITION SEGMENTS
- Insufficient - Creation of a - In Disneyland parks, it
education and setting where - The theme park revolves around the - The park shall cater
appreciation learning and will be tailored to central theme of Disney to a variety of age
towards Philippine entertainment can cartoons. However, in groups
characters and
this theme park, it
literature merge stories in
revolves around the - Marketing through
Philippine identity of Filipino social media
- Lack of avenues to - Introduction of
literature which people through its advertisements and
promote Philippine spaces that can
includes storytelling process television
literature accommodate the
mythologies, integrated in the commercials
Filipino people for
- Decline of legends, and structural design, rides,
relaxation
amusement parks folklores and activities
activities
and recreational
- In educating
centers in the
KEY METRICS people about the CHANNELS
Philippines
locale, it instills a
- No. of tickets sense of - Physical
sold per day nationalism within establishment
- No. of people per them -Tickets can be
ride bought online and
onsite

COST STRUCTURE REVENUE STREAMS

Fixed Cost: Land, Electricity, Food&water supply, Construction fees - Theme shows - Merchandise shops

Variable Cost: Maintenance, Employee wages - In-park restaurants - Booth and venue rentals