Micro and Macro environment

As we know marketing receives various inputs from the environment in the form of personnel,
finance, raw materials and information. It provides various outputs to the environment in the
form of goods and services, ideas, product images and communication. Our Smart Watch has its
own marketing environment to be considered grouped into two:

Micro Environment: The micro environment of our company consist both internal as well as
external forces which are controllable. Our company comes with the objective of setting a
reputed position in the market of watch. We want peoples to utter “Smatch” when they think of
buying a watch. Taking about the resources we manufacture software by our own and outsource
its hardware which has easy access to key resources.

We are aware that micro environmental forces affect companies ability to serve its customers.
Our company includes the micro environmental force of potential entrants. The influence of
potential entrants to the company is not that weak so to ensure that no problem arises the
company maintains low cost of unit production, this helps in making sure that the new entrant
will not have advantage over them. Another micro environmental force is the competitive
rivalry. As competition brings substitutes, there is always a fear of loosing clients. We are in the
competition with the Apple and Samsung smart watches as we are providing the similar featured
software but in reasonable rate and the product has ability to match up the customers expectation.
More Bargaining ability power of both buyer and seller is the another factor of micro
environment that might affect our product.

Macro environment: The external environmental forces are located outside the organization
and are uncontrollable to a large extent. Here considering demographic factor population size
and age of customer manages to create impact for our product. We use demographic factor
inorder to determine our targeted market we consider population size the most with the view
point of the sample of among 50000 peoples 1000 will be purchasing our product. As our
product has different features like tracking the heartbeat and blood pressure probabilities are only
elder people will get attracted to it and we might loose up the chain of youngsters but we make
sure to mark heartbeat and bloodpressure feature as an additional feature. When it comes to the
law component of the macro environment of SMatch smart watch we make sure they are in
accordance with what the states in the country, we make sure that we act with the regulated
standards of the country as it is necessary to consider the politics and laws. More when it comes
to the conomic factor we try to adjust to the economic situation of our market as well as
international markets. We usually launch our product during the prosperity phase so that the
increase in customers income will act as the increase in the purchase of our SMatch smart watch.

Technology aspect is more to be considered as we live in techno-era we use high level of

technology and focus on technological innovations that helps us in increasing the productivity
level and increasing the quality though quality even now meets up the customers expectation.
Moreover we focus on the cultural aspect as it provides our ‘SMatch’ the information we need,
to create more featured product that most people will like and are willing to purchase. It is well
known that the society aspect of the macro environment dictated the existence of company. So
for the purpose we will be contributing 25% of the profit for the welfare of the different
societies.