Marketing
1. Must prepare adequate stocks per scent
1. Increase number of Reseller
2. Increase Reseller Repeat
Orders
Production Operation
-Minimize operational cost by producing in
bulk:
1. Need to reach out to more
-purchase bulk raw materials
potential reseller 1. Must provide efficient delivery method
(limiting:budget)
2. Provide adequate to resellers
-Possibly hire project-based personnel to
information for reseller -Scheduled Pick-up?
do bulk production
program -Minimum Order
-increase production capacity (filling
3. Offer Exclusive Reseller -Pickup point -Fit&Fab
machine)
Program for Students (set 2. Masterlist of Reseller with complete
2. Must prepare more reseller's kit
quota?, minimum no. of contact information
-600 perfume reseller kit (3mL vials)
Months exclusivity?)
-600 tints
-1000 perfume + tints
-Add 50 for colognes
1. Offer Promos and
incentives to resellers
2. Assist Resellers in
1. Develop new products to encourage 1. must establish schedule for follow-up
Marketing
repeat orders communication with resellers
- Send promotional
materials?
- Create group for resellers?
- Post/feature resellers?

3. Increase Sales Income from
Talamban Stores
4. Increase Shopee Sales
5. Increase Instagram Followers
1. USC-TC students-tarketed
marketing
2. Come up with irresistible
offer for students (show ID to
get discount?)
3. USC-influencers
1. Everyday social media
1. Improve inquiry-response automation
posts leading to shopee store
(avail many-chats?)
2. Promos/discount vouchers
2. Follow-up buyers for feedbacks
for shopee buyers
1. Improve system/schedule for posting
1. Series of Post on IG -is it worth hiring social media marketer
2. Upload Video-ads (who can as well do other stuff in the
business operations)

6. Development of New product
1. Provide information drive
for benefits of each product -
emphasize on poviding
solution to problems and
creating "irresistible offer"
1. New color for tint
2. Kaolin Clay + Solution Set
3. Mist-cellar water
4. Soap + Lotion whitening set
5. AHA Toner
6. Vitamin C Serum
7. Sunscreen
8. Solid Perfume 1. Develop system & Procedure for
9. Perfume Layer Set quality Assurance & Quality Control