Action Plan Template

Goal: The goal with this action plan is to repositioning the product: Homo Milk within the Antioquia market through strategies that
allow increasing the target audience without affecting its "Premium" characteristic.
Strategy: The action plan will define the steps to be followed by the marketing department to achieve the proposed goal.

Person(S)
Resources needed Progress indicated At Completion Evidence of
Action Steps Partners
internal/external benchmark date improvement
responsible

What you’ll need to do to implement Who is responsible for What resources you’ll How you know that When you The result of
the strategy carrying out each action need both internally and you have made expect to completing each
step externally to complete progress on each complete action step
each action step action step each action
step

1. Renew the image of Homo Milk giving - The person in charge will be - It will be necessary to - The brand image will be - In this step the - The result will be a
it a more attractive image for customers, the marketing team reinforce marketing and recognized and sales will publicity must be in great reception and
emphasizing its quality implement ecological materials increase constant development of
to make it more striking transformation product loyalty
according to the
needs of the market

2. Make a publicity campaign on social - Those responsible will be the - It will be necessary to contact - The diffusion in social - This step will be - The result will be a
networks by famous people and influencer famous people and influencers and establish business with networks will allow to see completed when all global recognition for
recommending milk who will be hired these people Homo milk in them our products are all ages
known on social
networks
3. Launch a new economic line of easy - The person in charge will be - It will be necessary to increase - The new line will be - This step will be - The result will be an
access for all the public without reducing the production team the raw material and get welcomed by customers completed when opening in the market
the quality suppliers at a lower cost the entire complete lines and greater
economic line is competitiveness
released to the
market