Introduction

Short Background

Maki Yaki Japanese Restaurant located at Avenue Plaza Hotel Magsaysay Naga City was established by a
Japanese citizen named Mr. Ohajin. Its main objective is to provide authentic Japanese cuisine for every
Bicolanos. In year 2013, Mr.Ohajin sold his restaurant to Ms. Melanie Asumbrado.

Even being under new management, Maki Yaki Japanese Restaurant continues its objective, providing
their valued customers quality and authentic Japanese foods with exemplary customer service.

MISSION AND VISION

We frame a mission and vision for Maki Yaki based on their objectives:

Mission

To develop profitable business where we satisfy the needs of our customer, always with the highest
standard quality of Japanese foods and services.

Vision

Open business units within Bicol, which will position us as leaders in authentic Japanese Restaurants
offering the highest quality of experience to our customers.

Recommendations:

Give Discounts
Maki Yaki have a lot of local competition due to chain restaurants and these restaurants may be difficult
to compete against. They can steal an idea from these chain restaurants by using discounted days for
certain food items. For example, they can offer reduced drink prices during certain times. They can offer
kids-eat-free programs on specific days. Half-off appetizers can also help encourage customers to dine at
to the restaurant. Make sure that the community is aware of their discounts by placing the information
on a sign or banner outside their business. They can also provide a discount on the customers' receipts
so they will return to the restaurant.

Post Specials

Maki Yaki can add their daily specials to a sign outside the restaurant to encourage customers to try new
foods. They can also add their specials to their social media accounts.

Use a Website

Maki Yaki does not have any official website and many customers use the Internet to find a new local
restaurant. They can make a website that clearly lists the directions and post their menu online. They
can also add printable coupons and reward customer testimonials by offering future discounts to
encourage new patrons.

Sponsor a Team

Use a local little league or community basket team to help drive interest to Maki Yaki. Sponsor a team by
paying for their uniforms and using Maki Yaki’s name on the shirts. They can also cater snacks during the
game or host events at the end of the season. Although this may cost them more money upfront, it will
reap the rewards later by having return customers pay for their next meal.

Distribute Fliers

Maki Yaki can make fliers with important information about the restaurant, including the address,
phone number, type of cuisine and specials. Selectively distribute these fliers by having an employee
personally hand them out. They can try to give fliers to businesses and organizations that correspond
with the type of business. For example, since they are offering authentic Japanese foods they can
distribute thoe fliers to areas with Japanese like schools and sudivisions.

Events
Get many potential customers in the door by hosting an event at the restaurant or within Avenue Plaza
Hotel. Some options include hosting a holiday party, fundraiser, an art show, a comedy show, a live band
or a fashion show