MARKETING FIESTA-2019

Valiant. Vibrant. Vocal.

10th-11th October, 2019

Amity University, Lucknow Campus

Youth is about imbibing knowledge exploring new facets and evolving into a better being. Just like a
caterpillar metamorphoses into a beautiful butterfly. The struggle transforms the caterpillar into a
butterfly which has wings with which it explores and faces the challenges of a new world. This is exactly
what Marketing Fiesta intends to achieve. Marketing Fiesta is a platform for budding professionals of
the world to apply and enhance their creativity, analytical skills and sportsman spirit. The two day event
is interspersed with activities filled with fun, frolic and enthusiasm.

Let’s come together and share our knowledge, skills and positive energy. With this vision we welcome
you to the first season of the Marketing Fiesta. Let’s get you on a roll with the five challenging events
this fiesta has for you:

 Adigator (An Ad making contest)

 BranQuest( Brand Quiz)
 Casalyst (Case Analysis)
 Face-off (Defend Your Position: A Group Discussion)
 Funny side up! (A comical skit based on corporate culture)

EVENTS

DAY I

ADIGATOR (An Advertisement making contest)

Ads Acche Hain 

Unleash the Prahlad Kakkar and Prasoon Joshi in you! Showcase your
talent by creating and performing advertisements for various media (print,
television, radio). The game would be played on the pattern of Snakes and
Ladders. Participants would be judged on the parameters of creativity and
spontaneity. The products for which ads are to be made would be given on
the spot. Let's get you on a roll with the rolling dice!

Type of Event: Team Event

Number of players in a Team: 3 (the team must comprise of three

BranQuest (A Brand Quiz) members)

There would be a pre-screening of the entries. Only selected candidates

would qualify for the event.
DAY I

BranQuest ( A Brand Quiz)

An answer can change your life!

Let's buck up your brain and be in motion because it's Quiz time. Give your
grey cells a little exercise by cracking the questions on brands, business
enterprises, start-ups, and varied aspects of marketing environment. It’s a
battle where you win or not based on your marketing intellect and grit.

Type of Event: Team Event

Number of players in a Team: 2

There would be a pre-screening of the teams. The top eight scorers would
qualify for the quiz.

DAY 2

CASALYST ( A Case Analysis Competition)

Har case kuch kehta hai………………..

The Casalyst challenge aims at testing the knowledge and skills of the
participants in interpreting and analyzing a business case. A case study
would be provided to the participating teams on the eve of Day1. The teams
are required to work upon the case overnight and present it in the form of
power point presentation on Day 2. The presentation should not exceed 10
minutes followed by 5 minutes question & answer round.

Type of Event: Team Event

Number of players in a Team: 2

Day 2

FACE OFF (Defend Your Position: A Group Discussion)

Make your statement.

The debate challenge would be conducted in two rounds. In the first round,
the individual participant would be given a topic and one minute time for
speaking. The participant would be judged by a panel of judges. The top ten
participants would qualify for round two, wherein the 10 qualified
participants would be segregated into two teams consisting of five members
each. One team would speak ‘for’ the motion and the other would speak
‘against’ the motion. The motion for the round two will be given by the
panel of judges.

Type of Event: Round One (Individual event)

: Round Two (Team event)

DAY 2

FUNNY SIDE UP! ( A Comical Skit based on the theme of corporate culture)
Lights, Camera, Action !!!

Bring out the Kapil Sharma and Charlie Chaplin in you! The challenge is to
turn a corporate concept into a hilarious comical skit. Be a part of and
Funny Side Up !!!!! and spread laughs across.

Type of Event: Team event

Number of members in a Team: 4 to 8

Who Can Participate?

Students enrolled in the under-graduate/post graduate courses in different institutes/college

are invited to participate in Marketing Fiesta.

Rules for Participation

 Entry of individual participants/teams only through the institutes/colleges

 Dress code: Formals. Please carry your institute’s I-cards.
 Amity University Uttar Pradesh, Lucknow Campus will not provide for food, lodging and
transportation expenses.
 Reporting time: 9:15AM

Certificates and Awards

 Participation certification to active participants

 Exciting prizes for the winners

How to register for the event?

 Register yourself by clicking on the following below link or scanning the QR code
https://forms.gle/N5Xh38ayhVXSdbGk8
 Each individual participant has to pay a registration fee of Rs. 200 at the time of reporting.
 The registration fee includes the operational charges, and does not cover food, lodging
and transportation charges.
 Mode of payment cash at the time of reporting.
 Late date for registration 09th October, 2019.

For any queries related with events, you may contact:

 ADIGATOR : Neha Saxena-7081209200

 BRANQUEST : Shreya Kriti- 9431629867
 CASALYST : Lavanya Soni-7880969276
 FACE-OFF : Arjun Kumar-7523044666
SCAN THE CODE TO REGISTER
 FUNNY SIDE UP! : Gnanendar Yalam Reddy-9949017288

Or you may write to us at: amitymarketingfiesta2019@gmail.com

Core Committee

Chief Patron: Dr. Aseem Chauhan, Chairman, Amity University Uttar Pradesh (AUUP),
Lucknow Campus

Patron: Prof. (Dr.) Sunil Dhaneshwar, Pro Vice Chancellor, Amity University Uttar
Pradesh (AUUP), Lucknow Campus

Convenor: Prof. (Dr.) Rohit Kushwaha, Director, Amity University Uttar Pradesh
(AUUP), Lucknow Campus

Co-Convenor: Dr. Shailja Dixit, Associate Professor, Amity University Uttar Pradesh (AUUP),
Lucknow Campus

Organizing Committee:

 Dr.Sabeeha Fatma: 9838201017 email: sfatima2@llko.amity.edu

 Dr. Tanuj Mathur: 8011886770 email: tmathur@lko.amity.edu
 Dr. Ashish Chandra: 9793074260 email: achandra@lko.amity.edu

Faculty Incharges:

1) Dr. Rajendra Kumar

2) Ms. Komal Malik

3) Mr. Rajnish Shankdhar

4) Mr. Dharmendra Pandey

Address:
Amity University Uttar Pradesh, Lucknow Campus, Malhaur Railway Station Road,
Gomti Nagar, Lucknow, Uttar Pradesh 226010