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Strategic plan of distribution

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1. Distribution channel is the _________________ strategy that


helps dealers to penetrate the _________________ market.

2. A wide diversity of factors such as nature of the prod-


ucts, market, and _________________ , among others,
requires to be analyzed to decide the most convenient
_________________ channel.

3. Market is the interchange of _________________ in


which some people offer any merchandise and others buy
it, _________________ a negotiated price.

4. _________________ obtain ser vices or goods to satisfy


their _________________

5. Companies get together people who have similar


_________________ and expect them to _________________
the consumers’ needs.

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